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AUDIO-VISUAL CONSERVATION 
a( m- LIBRARY jfCONGRLSS 





Packard Campus 
for Audio Visual Conservation 
www.loc.gov/avconservation 

Motion Picture and Television Reading Room 
www.loc.gov/rr/mopic 

Recorded Sound Reference Center 
^ www.loc.gov/rr/record 



4 



QTn 01 PUBLISHER 



JI^OTION PICTURE 

ERALD 




A CONSOLIDATION OF EXHIBITORS HERALD-WORLD AND MOTION PICTtIRE NEWS 



EQUITY WINS 5-YEAR FIGHT 
FOR FOOTHOLD AT STUDIOS 



Council Approves Affiliation with Screen Actors' 
Guild and Will See To It That "Little Brother's" 
Charter Conforms to A. F. of L. Rules » » » 



OP 



NOW COMES MRS. OILMAN 
TO ASK U.S. RUN INDUSTRY 



Chairman of Parents and Teachers Congress 
Would Have Government Take Over All Phases 
of Film Business, Including Exhibition, as in Russia 



VOI I 17 Kl<^ R Bntercd or sciniiil-rliiss matter, Jamiar\ \1. l'),U. ai ilu- l\>.fl Opici-. at Xcc A, ) 

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NOV. 



GREAT NEWS! 
YOU SEE IT AT 



POPULAR PRICES 



WHILE IT'S THE RAGE 
OF BROADWAY AT $2 




TYPICAL 
NEWSPAPER 
ADS FROM 
SHOWMANSHIP 
CAMPAIGN! 



$2 WORTH! 

Gayly the World^s Biggest Musical Film Starts Nationwide 
on its Sensational Popular Price Career! The industry's 
One and Only $2 attraction, now in its 3rd merry week at 
the famed Astor, N» ¥♦ playing twice daily. 



THEY KISSED AT GAY MAXIM'S^"- tVMi«^^^^^^^ 



THE 



Music... haunting and seductive! Gypsy 
violins sobbing a melody of love! The 
Girls from Maxim's! Paris! Gay 
Vienna! Hundreds of ballet 
beauties! A Symphony Or- 
chestra of 100 pieces! 
485 in the cast! 



60 



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■I 



"1/ 



LOVE SONGS 
YOU'LL ADORE: 

TAc Merry Widow Waltz'' 
"Maxims" 
*' Melody in Maytime" 





YOU'RE IN THE ARMY NOW! FOLLOW THE FLAG FROM FAR-FLUNG OUTPOSTS OF THE PACIFIC TO THE WIND-SWEPT 



y si \l \l 





TO THE MAD, SWEET RHYTHM OF HUNDREDS OF HAWAIIAN DANCING GIRLS! . . GET THE 




CADET CORPS AS SUPPORTING CAST FOR AMERICA'S SINGING SWEETHEARTS, DICK POWELL 






FRANK BORZAGE'S MASTER PRODUCTION, WITH SPECTACULAR BOBBY CONNOLLY DANCES ... THE MOST 



Dick Powell's sonqs by Dixon and Wrubel 




BATTLEMENTS OF WEST POINT! BLOOD TINGLING TO ROARING GUNS AND SOARING SONGS! HEART POUNDING 




4^ ii^^^ 




I ' I I 




A \!A ^/ \ ^ 



i- ■ ' ) 




It f ^ 



THRILL, SHARE THE ROMANCE OF WEST POINT LIFE-SHOT ON THE SPOT WITH UNCLE SAM'S WHOLE 
I .1 .1 ■ I ...... ^ 





^.^U y-Q 



y mil 



m RUBY KEELER, AND PAT O'BRIEN, IN WARNER BROS.' MILITARY MELODY-DRAMA- 







W A 





PERFECT THANKSGIVING ATTRACTION EVER OFFERED TO THE INDUSTRY. 



MOTION PICTURE 



HERALD 



Vol. 1 17, No. 5 




November 3, 1934 



WHEN THEY WANT TO KNOW 




NYWAY the New Deal is still delivering the mail— 
which is something If we remember trying to do busi- 
ness when Mr. Burleson was in office. 



With a week-end's accumulation of mail stacked about, we 
are this day impressed a bit with the many who want to know 
things about our industry, and what they want to know. 

A dean of a southern university wants a letter to 
shoiv to those of his young men who would like to 
consider ivriting for the motion picture as a career. 

Q A young man, an exhibitor's son no doubt, wants 
material to use in a high school debate on the nega- 
tive side of the question: "Resolved, that the Modern 
Movies are a Menace to the Church." 

^ The arts and sciences society of an eastern city wants 
us to lecture on the "March of the Movies." 

^ A dozen exhibitors have questions about the Code. 

^ The author af an article on the screen for popular 
publication wants The Herald to check his manu- 
script for facts. ^ 

^ A public library offers argument as to jvhy if should 
have a complimentary copy of Motion Picture 
Almanac. 

^ A freelance contributor to the Florida press wants to 
know, for the purposes of an article, about the 
■ _ chancer of moving Hollywood. 

^ An exhibitor tvay up yonder in northern Canada 
. . wants to know ivhat might be done about fighting 
daylight saving xvhich has just hit his community. 

^ A new producer-adventurer in Egypt wants to knoiv 
about the possible market or a representative in 
New York. 

^ An exhibitor in India has lost a back number and 
wants a copy of a review for his file. He's about to 
play a last year's release. 

All these and many other matters, reflecting active and 
constructive concern with the affairs of the motion picture in 
the outside world, are a part of the functions of service of 
Motion Picture Herald, labours for the Industry which are rarely 
reflected or recorded In Its pages. 

As an Inside glance, it Is Interesting to note from a memo- 
randum arriving from the busy office of Denis Shea, circula- 



tion manager, stated In his confidential manner, that the rate 
OT spontaneous renewal by Herald subscribers has reached 
a new all-time high, being one and a half times the rate of 
renewal back in the golden days of 1928-29 when money v/as 
much easier to come-by. Presumably the readers want The 
Herald. 

AAA 
MORE GOVERNMENT 

Now it seems our government is to admit no more 
foreign musicians for tours and engagements in the 
United States unless they can prove themselves of 
"distinguished merit and ability." This would seem to require 
of our Immigration officials an exercise of a judgment that 
we did not know they had. 

While it is possible that the United States now contains 
plenty of mine-run musicians and piccolo players, the policy 
concerned would seem laden with possibilities of application 
that might bring on a lot of complications. If we are to 
accept only "distinguished" musicians, what of lecturers, 
authors, halr-dressers, perfumers, tailors, portrait painters, 
muralists, and all manner of imported art and artists? 

We are at the moment annoyed to observe that In the 
offrdal words of the order of Daniel W. MacCormack: "Ir 
Is held that engagements such as for the performance of in- 
strumental music in . . . motion picture houses or produc- 
tions .... shall ordinarily not be considered within the mean- 
ing of the act as 'engagements of a character requiring 
superior talent'." 

Indeed, Mr. MacCormack — who told you? 

AAA 

ThIE tidings from the previews in the West have it that 
Mr. Jesse Lasky, after sundry adventures in production of 
late, some more pictorial than productive, has arrived at 
something of extraordinary box office promise in "The White 
Parade." Success in his valiant endeavours In the rebuilding 
of a motion picture career of long distinction Is likely to find 
the support of a goodwill that he has acquired through many 
years of service. 

AAA 

OUR feet are on a radiator at a window fourteen stories 
above Columbus Circle, Broadway and Central Park, 
but our heart Is somewhere way out yonder on a 
Missouri farm, where it Is hog-klllin' time and there is new 
made headcheese, sausage with sage in it, scrapple rich with 
the flavour of acorn fed pork and newly ground corn meal. 
The hickory fire is smouldering under the hams and bacon in 
the smokehouse and there's a strutting young gobbler getting 
too fat to live long. 



MOTION PICTURE HERALD MARTIN QUIGLEY, Editor-in-Chief and Publisher 

Incorporating Exhibitor's Herald, founded 1915; Motion Picture News, founded 1913; Moving Picture World, founded 1907; Motography, founded 1909; The Film Index, 
founded 1906. Published every Thursday by Quigley Publishing Company, 1790 Broadway, New York City. Telephone Circle 7-3100. Cable address "Quigpubco, New York." 

.Martin Quigley, Editor-in-Chief and Publisher; Colvin Brown, Vice-President and General Manager; Terry Ramsaye, Editor; Ernest A. Rovelstad, Managing Editor; Chicago 
Bureau, 407 South Dearborn Street, Edwin S. Clifford, manager; Hollywood Bureau, Postal Union Life Building. Victor M. Shapiro, manager; London Bureau. Remo House, 310 

"Regent Street, London W I, Bruce Allan, cable Quigpubco London; Berlin Bureau. Berlin-Tempelhof, Kaiserin-Augustastrasse 28, Joachim K. Rutenberg. representative; Paris 
Bureau, 19. Rue de la Cour-des-Noues, Paris 20e, France, Pierre Autre, representative, cable Autre-Lacifral-20 Paris; Rome Bureau, Viale Gorizia, Rome. Italy. Vittorio Malpassutl, 
representative. Italcable, Malpassuti. Rome; Sydney Bureau. 600 George Street, Sydney, Australia, Cliff Holt, representative; Mexico City Bureau. Apartado 269, Mexico City. 
Mexico. James Lockhart] representative. Member Audit Bureau of Circulations. All contents copyright 1934 by Quigley Publishing Company. Address all correspondence to 
the New York Office. Better Theatres devoted to the construction, equipment and operation of theatres, is published every fourth week as section 2 of Motion Picture Herald. 
Other Quigley Publications: Motion Picture Daily, The Motion Picture Almanac, published annually, and the Chicago^n. 



8 



MOTION PICTURE HERALD 



November 3, 1934 



THIS WEEK--- 



OP 



PREMIUM INCREASE 

Linen, glassware, household effects are 
being dispensed in increasing quantities in 
New York, where, it is estinnated, 75 per 
cent of the independent theatres are oper- 
ating on a policy of premiunn "giveaways" 
on an average of three times a week. There 
are 15 premium companies in operation in 
the city. The tardy showing of the films 
is assigned by exhibitors as the reason for 
the premiums, that in turn based on in- 
creased protection afforded circuit 
houses. . . . 

FRENCH TAXATION 

Reported in preparation in Paris by the 
French government is a plan to impose a 
high tax on dubbed and imported films. 
The present quota on foreign motion pic- 
tures Is to be abolished in December. . . . 

FILMS DO NOT HARM 

"Cheap" motion pictures of today do 
not hurt our children nor does trashy fiction, 
recently in Saratoga, Cal., declared Mary 
Blake Burke, pioneer child educator, and 
a recognized authority in her field. "It is 
the state of mind in which our children see 
the picture, and read the book, that 
counts," said she. . . . 

DESIGNATING FILMS 

Dependent upon the public reaction to 
Warners' newly instituted policy of desig- 
nating pictures played In its Philadelphia 
house as for adults only, or for family, the 
company will decide shortly whether to ex- 
tend the policy to Its theatres nationally. 
Editorial and general civic endorsement 
greeted announcement of the plan in Phila- 
delphia. . . . 

SEATTLE SAFE 

No danger exists for Seattle exhibitors 
that attempt will be made by local authori- 
ties to close theatres on Sunday, Mayor 
Charles Smith last week told 150 Wash- 
ington, Idaho showmen at the convention 
of Allied Amusements of the Northwest. 
Re-elected president was hlugh Bruen. 
Other officers: Arthur Bishel, Leroy John- 
son, William G. Ripley, vice-presidents; 
James Hone, secretary-treasurer; Al Rosen- 
berg, John Danz. H. T. Moore, trustees. . . . 

RATING DRIVE 

Toronto's daily papers have been heavy 
winners recently, as better neighborhood 
houses, in a scramble for "class" rating in 
good residential sections, boosted their 5 
to 15 usual average newspaper lineage to 
an average of 70 to 108 lines per house, at 
25 and 30 cents a line. Following the lead 
of the Hollywood, long a large space user, 
the others have gone to bat for a better 
rating. . . . 



D. O. I. FILMS 

No Intention has the Department of Jus- 
tice of cooperating with any film company 
in production of a picture based on Mel- 
vln Purvis, ace Division of Intelligence 
Chicago bureau chief, and Charles 
"Pretty Boy" Floyd, gangster who met 
numerous bullets recently, the department 
emphasized In Washington last week. Para- 
mount has in work a script on Justice De- 
partment activity, but there is no indica- 
tion of federal cooperation having been 
requested. . . . 

MACAWBER INADEQUATE 

After two days as Macawber In MSM's 
production of "David Copperfleld," 
Charles Laughton, English actor, asked 
David Selznick, producer, for release from 
the picture on the ground the part was 
inadequate for him. He returns to Para- 
mount, whence W. C. Fields Is expected to 
be substituted for himi. . . . 

FITZPATRICK FEATURE 

For his first feature production James A. 
FitzPatrick, producer of travel subjects, 
will film "The Love Affairs of Franz Liszt," 
Independently on the Coast, using the 
three-color Technicolor process. MGM, for 
which the producer makes his travel sub- 
jects, may release the feature. . . . 



/// This Issue 

Equity gets foothold in Hollywood by 

affiliation with Screen Actors' Guild Page 9 

$30,264 paid out to wireless 8 feet of 

newsreel film of Australian flight Page 10 

Mrs. Gilman demands Government take 
over all phases of motion picture busi- 
ness Page I I 

Postmen to deliver unaddressed pro- 
grams for exhibitors Page 15 

Fox wins round in damage actions under 

Tri-Ergon patent rulings Page 23 



FEATURES 

Editorial 

The Camera Reports 

J. C. Jenkins — His Colyum 

The Hollywood Scene 

The Cutting Room 

Asides and Interludes* ., ; 

De Casseres on the <iew' "plays 

DEPARTMENTS 

What the Picture Did for Me 

Showmen's Reviews 

Managers' Round Table 

Technological 

The Release Chart 

Code Question Box 

Short Features on Broadway 

Chicago 

Box Office Receipts 
Classified Advertising 



Page 7 
Page 13 
Page 58 
Page 41 
Page 44 
Page 29 
Page 35 



Page 59 
Page 36 
Page 67 
Page 48 
Page 77 
Page 66 
Page 76 
Page 76 
Page 50 
Page 82 



ADMISSION BOOST 

Not the Interstate Circuit, of Dallas. 
Texas, but local exchange men are respon- 
sible for the movement afoot to raise ad- 
mission scales next season, said John 
Adams, secretary to general manager R. 
J. O'Donnell of Interstate, last week. Thus 
he refuted a previous statement of Colonel 
H. A. Cole, local Allied leader, who had 
said Interstate was Insisting product it 
plays at a 40-cent top cannot play subse- 
quents under 25 cents. . . . 

IT'S RADIO THIS TIME 

At least one educator publicly defended 
the motion picture from the charge of in- 
citing to crime last week, as Dr. Frank 
Kingdon, president of Dana College, New- 
ark, N. J., told a Hackensack women's 
club that "little blame can be given motion 
pictures for the existence of crime." But — 
"The radio Is not a matter to be disre- 
garded," was the unexpected addition. . . . 

UNANIMOUS DEMAND 

With enthusiastic unanimity the mem- 
bers of the Independent Exhibitors' Protec- 
tive Association, Philadelphia, last week 
insisted Benjamin Golder continue as presi- 
dent. Prepared to step out, Mr. Golder, 
at an overflow meeting, was overwhelmed 
with vociferous demands that he remain as 
head of the organization. He agreed. 

REVISION. INQUIRY 

Passed at the annual convention of the 
MPTO of Western Pennsylvania In Pitts- 
burgh last week were two resolutions, one 
pledging members to seek revision of copy- 
right laws, aimed at demands of the 
ASCAP, the other demanding Congres- 
sional investigation of all phases of "the 
socalled Code of Fair Competition." . . . 

BOMBING CONFESSION 

Sensational was last week's development 
In the case of the Labor Day, 1933, stench- 
bombing of the Cum-Bac theatre, Toronto, 
when Albert Gold, chief witness against 
two accused men, Fred PItton and Lew 
Kendall, testified he had committed the 
bombing. The two, lATSE operators, Im- 
mediately were acquitted. . . . 

OSTRER TALENT 

Filial screen acting talent, as well as 
directorial executive ability, has demon- 
strated Itself to be present In the Ostrer 
family of England, which controls Gau- 
mont-Britlsh. Young Pamela Ostrer, daugh- 
ter of Isadore Ostrer and niece of Mark 
Ostrer, who guide the destinies of the 
major British company, plays a small part 
in the company's film, "Power," ably. . . . 



November 3, 1934 



MOTION PICTURE HERALD 



9 



EQUITY GETS FOOTHOLD 
IN HOLLYWOOD STUDIOS 



Council Approves Affiliation with 
Screen Actors' Guild; As Ad- 
visor, Will See That Charter 
Meets A. F. of L. Requirements 

The five-year struggle of the Actors' 
Equity Association to effect its "closed shop" 
principles in the ranks of Hollywood actors 
appeared this week to have culminated in at 
least a partial Equity victory when the 
organization's Council met in New York 
Tuesday and approved an affiliation agree- 
ment with the Screen Actors' Guild. The 
Equity Council asked organization execu- 
tives and the legal department to prepare a 
formal draft of approval, to be resubmitted 
to the Council for ratification at the earliest 
possible moment, with probability that this 
action would take place November 2. 

In the draft of approval to be resubmit- 
ted will be incorporated many of the tech- 
nical difficulties still confronting complete 
rapprochement, such as the question 
whether members of each organization will 
be required to pay double sets of dues 
should either group wish to utilize the 
other's professional medium, that is, stage 
or screen. Also still to be agreed to will 
be the general statement of policy under 
which the two groups will function, the 
manner in which disputes are to be settled 
and arbitration effected. 

There was no question raised at Tuesday's 
meeting by any member of the Equity Coun- 
cil as to the advisability of permitting the 
Guild to be a completely autonomous body. 
Frank Gilmore, Equity president, said late 
Tuesday night that under no circumstances 
would the Guild's privilege of autonomy be 
taken away from it. 

4,014 in Guild 

Subsequent to ratification of the formal 
affiliation agreement by the Equity Council 
November 2, the draft then will be referred 
back to the Screen Guild membership for the 
approval vote of its 400-odd Class A mem- 
bership. The Guild's total membership is 
4,014, the Class A group constituting stars 
and feature players. 

Although, under the terms of the agree- 
ment, the Guild is to be an autonomous body 
having its own constitution and bylaws, 
Equity's immediate function being simply 
that of a liaison between the Guild and the 
American Federation of Labor, this week's 
action enables Equity, after much bitter 
antagonism- and active strife, to plant its foot 
for the first time over the motion picture 
doorstep. 

Will Watch A. F. of L. Interests 

Under the agreement's stipulations, Mr. 
Gillmore, who has been the guiding hand in 
the Guild's efforts to "make the producers 
listen to reason," said Monday that the Guild 
will continue to bear its present name, and 
its new constitution and bylaws governing 
the motion picture activities of its members 
will be drawn up exclusively by the Guild 



Equity Closed Shop 
Move Failed in ^29 

Herewith is presented a chronologi- 
cal listing of the events of 1929 when 
the long-standing dispute between 
Actors' Equity Association and Holly- 
wood boiled over, then went into a 
simmer until recent developments ap- 
plied the heat again. 

V 

June — Frank Gillmore, Equity pres- 
ident, arrives in Hollywood. Equity 
makes sudden demand, affecting 2,500 
players, that casts of all sound and 
talking pictures be Equity members. 

Producers threaten to close every 
studio rather than submit to Equity's 
"closed shop" demands. 

Central Labor Council of Los An- 
geles decides to back Eqtuty. 

V 

July — Actors demand true represen- 
tation in "Equity s/x)p" dispute as 
against allegedly domineering tactics 
of Frank Gillmore. Gillmore rejects 
closed meeting proposal, declaring 
petition invalid. 

Production reaches new high despite 
Equity's wholesale suspension of re- 
belling members. Equity warns talent 
to join or "take the consequences". 

V 

August — Controversy carried into 
the streets when two men are forced 
from an automobile and several hun- 
dred feet of film destroyed. 

Gillmore calls off Equity shop move, 
laying its failure to a break in the 
ranks. 



governors, without Equity interference ex- 
cept insofar as it will maintain a discreet 
watchfulness over its regulations to see that 
nothing is at variance with the A. F. of L's 
requirements. 

The Screen Actors' Guild cannot obtain a 
separate charter from the Federation inas- 
much as only one union organization in any 
one industry is granted the benefit of affilia- 
tion with the Federation. Equity has held 
the A. F. of L. charter for the acting pro- 
fession for many years. 

Therefore the Guild is to be only an 
affiliate, governing itself, without interfer- 
ence from Equity to institute strikes if ever 
deemed necessary, and generally to conduct 
its business under rules and regulation 
promulgated by its own officers and direc- 
tors. 

The possibility had arisen in the past week 
— since it was learned that late Wednesday 
the directorate of the Guild had approved 



Alignnnent Follows Struggle 
Five Years Ago When Equity 
Failed in Move to Force 
Closed Shop on Studios 

Equity affiliation — that Guild members might 
have to become members of Equity, paying 
dues to that organization in addition to their 
Guild dues. This, it develops, holds to a 
certain extent. Mr. Gilmore explained that 
Guild members automatically will become 
Equity affiliate members and will pay dues 
only to the Guild. If, however, a Guild 
member who is not already a member of 
Equity wishes to appear on the legitimate 
stage with regular Equity members he will 
be required to pay the additional Equity 
dues. As mentioned above, this and other 
problems will be considered in the formal 
agreement. 

This, Mr. Gilmore indicated, was to be 
construed as definite evidence of Equity's 
intention to maintain a "hands off" policy in 
the Guild's destinies. 

Though in this respect Guild members do 
not appear to benefit extensively in their 
affiliation with Equity, it is noteworthy that 
Equity in no way will seek to influence the 
Guild in the matter of enforcement of its 
own rigid rules pertaining to alien actors 
working on the stage. 

Equity "shop" stipulates that an alien 
actor, whether he be a resident of the 
United States or not — a state enjoyed by 
many of Hollywood's alien players — can- 
not work for a period of six months after 
the conclusion of an engagement. 

Were this Equity ruling to be enforced in 
Hollywood, more than 80 featured players in 
Hollywood of British citizenship alone 
would be affected. 

Last week the Guild's board of directors 
approved the Equity affiliation proposal. 
Ten days prior to this decision it had been 
decided to seek an A. F. of L. charter after 
11 meetings of the actor-producer 5-5 com- 
mittee had failed to bring the actors' desired 
results in the matter of new forms of con- 
tracts and rules on working hours. Then it 
was discovered that such a charter could not 
be granted separately to the Guild as Equity 
already held the only one granted in the 
amusement field. 

Gillmore Enters the Picture 

It was at this juncture that Mr. Gillmore 
entered the picture. Several meetings were 
held between the Guild's board of governors, 
Mr. Gillmore and I. B. Kornblum, Equity's 
West Coast attorney, and an equitable plan 
was arrived at whereby the Guild would 
become an Equity affiliate benefiting from 
the Federation's charter under Equity and 
with the right of local autonomy being 
granted by Equity for all screen work. 

I\Ir. Gillmore returned to New York from 
Hollywood Friday night and presented the 
affiliation proposal to his Council Tuesday. 
It was abundantly evident that Mr. Gillmore 

(Continued on page 12) 



10 



MOTION PICTURE HERALD 



November 3, 1934 



Alien Musicians 



$30,264 TO WIRELESS 
8 FEET OF NEWSREEL 



Gaumont- British Telephoto 
Transmission of End of 71- 
Hour Race Requires 68 Hours 

Gaumont-British Pictures, Ltd., of Lon- 
don, last week effected the costliest news- 
reel "scoop" in the history of the naotion pic- 
ture, paying $30,264 to wireless from Aus- 
tralia eight feet of film showing Aviators 
Scott and Black winning the 9,000-mile in- 
ternational air race from London to Mel- 
bourne. 

There were 160 frames wirelessed, cost- 
ing $189.15 a frame, or $3,783 for a foot of 
film of 20 frames, as compared with a nega- 
tive cost of 50 cents a frame and $10 a foot 
to produce the average American newsreel. 

The entire 160 frames for which Gau- 
mont paid $30,264 to wireless to London 
provided but six seconds of screen nnate- 
rial — a flashing glimpse of the fliers. Had 
the company transmitted a full 200-foot 
sequence of the event, which is an aver- 
age length for an incident of such inter- 
national interest, the wireless bill would 
have been $760,600 for a subject running 
a few seconds longer than two minutes. 

It was a record that probably will stand 
unchallenged for a long time because of the 
obvious economic unsoundness of the project 
as it worked out, the expenditure for which 
never has been even approached by Ameri- 
can newsreels in their most extravagant 
competitive outlays. Only last week the 
American reels declined to split the cost of 
$25,000 asked by the flying MoUinsons to 
wing across the Atlantic Ocean a complete 
reel containing a first-hand pictorial record 
of the assassination of King Alexander of 
Yugoslavia. 

Working very much under cover for some 
weeks, the hundred-million-dollar Gaumont 
British Pictures company of the Ostrer 
Brothers, controlling the largest producing, 
distributing and exhibition corporation in 
the United Kingdom, had arranged to sta- 
tion their newsreel cameramen in concealed 
locations in the control tower at the Mel- 
bourne aviation field, from which they pho- 
tographed Lieutenant Scott and Captain 
Black setting down their scarlet Comet after 
breaking the 9,000-mile England-Australia 
record of 162 hours in 71 hours — they had 
flown nearly half way around the world in 
three days. 

68 Hours to Transmit 

Emerging from the laboratory a few 
hours later with a completed print, the 
process of transmitting 160 frames began. 
The frames from the positive were enlarged 
for individual telephotography transmission 
over the wireless limited-beam station at 
Somerset, near Melbourne. Owing to inter- 
ference of atmospheric conditions, 68 hours 
were required to complete the transmission 
of the eight feet of motion picture film — a 
period of only three hours less than that 
required bv the aviators to fly the entire 
9,000 miles'. 

London's cinemas screened the shots im- 



mediately and general distribution followed 
throughout England within a few hours. 
Still pictures made from the film appeared 
in British newspapers on the following 
morning. 

At the same time, with the first appear- 
ance of the film on the screen, there was 
presented a sound reel that gave the Mel- 
bourne Lord Mayor's speech of official wel- 
come to the British fliers. This was sent 
to London by wireless telephone as it was 
being delivered at the aviation field and 
was recorded in London on regular sound 
recording equipment. 

The quality of the wirelessed pictures was 
not entirely satisfactory, according to cable 
dispatches received in New York. The film 
gave a six seconds flash of the plane landing 
and showed the unshaven airmen, exhausted 
from their long flight. Many of the 100,000 
who witnessed the finish at Melbourne's 
Flemington Racecourse, also used as an 
aviation field, could be seen in Gaumont's 
newsreel. 

Racers to Bring Back Reel 

The race may be the subject of another 
newsreel "scoop," if a flight now in progress 
in the opposite direction between Australia 
and England is made successfully. 

Films of the air race from England to 
Australia are providing Cathcart Jones and 
Ken Waller, pilots who came in fourth in 
the London-Melbourne derby, with an op- 
portunity to better, if not equal their record 
and be certain of a prize when they arrive 
back in London. Paramount News an- 
nounced Tuesday that it had commissioned 
the pair to bring back the film, after long 
distance telephonic negotiations between 
London and Australia. 

New York offices of Paramount were ad- 
vised by cable that if the airmen are able 
to continue their present pace — they covered 
the first 2,000 miles on the homeward trip 
in ten hours — Paramount will score a "beat" 
of two weeks over all newsreel competitors 
in London and New York with a complete 
pictorial record of the race. The views are 
expected to reach New York by steamship 
on November 8, if Jones and Waller arrive 
in London November 2 as scheduled. At 
their best. Paramount advised, the other 
American newsreels cannot get to the United 
States with prints before November 18. 

Paramount newsreel editors describe this 
return flight as the longest haul under the 
fastest circumstances yet attempted by any 
newsreel. 

Paramount News was also busy on an- 
other front, arranging for motion pictures 
taken in the stratosphere in an exclusive 
camera arrangement with the Picards. 

Publicity Men Lift 
Fan Magazine Ban 

Hollywood publicity directors at a confer- 
ence Tuesday with Jack Grant, new coast 
representative of Motion Picture and Motion 
Picture Classic, agreed to lift the ban main- 
tained against the two fan magazines for 
two months, on condition the magazines sub- 
mit to studio supervision in common with 
other fan publications. 



Must Pass Test on 
''Merit and Ability ' 

Foreign musicians who seek to enter the 
United States hereafter to take employment 
must first pass a stringent investigation as 
to whether they come under a definition "of 
distinguished merit and ability." An order 
to this effect was issued in Washington 
Tuesday by Daniel W. MacCormack, Com- 
missioner of Immigration and Naturaliza- 
tion. 

The determination of what is "distin- 
guished merit and ability," immigration of- 
ficials were advised, "shall depend upon 
proof of an established reputation of distin- 
guished merit and ability, or distinguished 
merit, respectively, in the field of music 
concerned." 

The definition, it was stated, could apply 
to organizations such as bands, symphonic, 
chamber or other instrumental musical or- 
ganizations, as well as to individuals. 

Part of Commissioner MacCormack's an- 
nouncement follows : 

"It is held that engagements such as for 
the performance of inttrumental music in 
radio broadcasting or in connection with 
cabarets, roof gardens, motion picture houses 
or productions, vaudeville performances, 
conventions, dances, fairs or in hotel or 
theatre orchestras shall ordinarily not be 
considered within the meaning of the Act 
as 'engagements of a character requiring 
superior talent.' " 

Max Marcus, Pioneer 
Exhibitor, Is Dead 

Max Marcus, known to many oldtimers as 
"Daddy" Marcus, died in Cleveland this 
week after a long illness. He was 78. 

Mr. Marcus was born in Berlin and first 
affiliated with his brother-in-law, Moe Mark, 
in operation of the Mark Strand theatre, 
New York. 



Eastman Sells 10,000,000 
Ounces of Silver to U. S. 

Eastman Kodak Company this week sold 
10,000,000 ounces of silver to the Govern- 
ment. The price was not disclosed. The 
purchase, Eastman officials explained, was 
made under the silver recapture order. 



Supply Dealers' Hearing Held 

A public hearing on the revised supple- 
mentary NRA code of fair competition for 
the motion picture and theatre equipment 
and supply dealers' trade, postponed several 
times, is scheduled Friday, in the Ambassa- 
dor hotel, Washington. 



Holmes Gets New Post 

Andrew E. Holmes this week was ap- 
pointed vice-president of Donahue & Coe, 
advertising agency. For 12 years Mr. 
Holmes has been associated with N. W. 
Ayer & Co. 



Pathe Directors Meet 

The regular meeting of the Pathe Ex- 
change board of directors was held in New 
York Tuesday. Only routine business was 
transacted, according to Stuart W. Webb, 
president. 



November 3, 1934 



MOTION PICTURE HERALD 



MRS. OILMAN ASKS GOVERNMENT 
OPERATE INDUSTRY AS IN RUSSIA 



Chairman of Parents and Teach- 
ers Climaxes Ten Years 
of Fighting Film Business 
With "New Line of Attack" 

First it was the late Kevererid Wil- 
bur Crafts — 

Then it was Canon William Sheafe 
Chase — 

Then it was the Reverend William 
Harrison Short . . . 
And now — 

It is Mrs. Robbins Oilman. 

There is always someone making a 
profession of warring on the screen, 
for the sake of war — and a job. 

A "new line of attack" against the mo- 
tion picture industry is promised by the 
National Congress of Parents and Teach- 
ers through its motion picture chairman, 
Mrs. Robbins Oilman of Minneapolis — an 
attack which embraces, chiefly, a definite 
program on the organization's part to 
wheedle the United States Government into 
a frame of mind where it will take over 
control and operation of the production, 
distribution and exhibition branches of the 
industry— undoubtedly along lines similar 
to those encouraged by the governments of 
Russia, Germany and Italy. 

Campaigning for Ten Years 

For more than ten years Mrs. Oilman 
has been campaigning against Hollywood, 
New York and the exhibitor in the field in 
what has been and still is being termed a 
non-constructive effort to mold the indus- 
try's output to the ideals of poUyanna. 

In 1922 Mrs. Oilman was engaged by 
Charles C. Petti john, general counsel of 
the Motion Picture Producers and Dis- 
tributors of America, to go up to Massa- 
chusetts and talk to the populace against 
motion picture censorship. The censorship 
movement was defeated and Mrs. Oilman's 
services were terminated. Since that time 
her activities relating to the motion pic- 
ture business have been in the direction 
reflected by the "new line of attack" upon 
the industry. 

At a meeting of the Western Massachu- 
setts Parent-Teacher Association in Spring- 
field a fortnight ago, Mrs. Gilman com- 
plained that the efforts of neither the 
Legion of Decency nor the Production 
Code Administration in Hollywood had 
had the slightest effect toward betterment 
of the general moral "tone" of the motion 
picture and that, therefore, the only re- 
maining solution lies in the Government. 

Incorporating in her impassioned plea 
for the United States to enter the picture 
business parts of a recent article in the 
NCPT organ, Child Welfare, Mrs. Oilman 
referred again, as she has repeatedly in 
the past, to the charge that "the movies have 
exploited our children." 

That remark was greeted this week in 
Cincinnati, the capital of the Legion of 



In the Words of 
Mrs. Qilman — 

"We want to take children's recrea- 
tion out of the hands of commercial 
money-makers and put it in the hands 
of professional recreational leaders." 
—Baltimore, Oct. 29, 1934. 

V 

"Your paper won't print anything 
I say, because your advertising is con- 
trolled by motion picture production. 
My name is anathema to the motion 
picture industry." — To a Toronto re- 
porter, March 27. 

V 

"Our adults lose 17 Yz per cent of 
their knowledge by looking at motion 
pictures. Children in early grades lose 
12 per cent, and in high schools, 3 5 
per cent." — Toronto, March 27. 

V 

"We are through with censorship, 
for a plan of clean production will 
make it unnecessary for any group to 
say what the public shall or shall not 
see." — Columbus, October 10. 

V 

"Nothing that has ever been tried 
has reduced by a fraction the produc- 
tion of salacious films." — Springfield, 
Mass., October 18. 

V 

"The National Congress of Parents 
and Teachers proposes the formation 
of new production companies and new 
distribution agencies." — Louisville, 
October 25. 



Decency, by editorial conmient on the part 
of William 0. Stiegler, dramatic editor of 
the Times-Star, who termed it "cheap bal- 
derdash, typical of the exaggeration, the 
intolerance and unfairness of the misdi- 
rected crusading spirit run wild." 

"If Mrs. Gilman or any one of her equally 
zealous lieutenants in this deafeningly vocal 
battle for cleaner films will furnish the 
titles of any pictures which they can prove 
'exploited' children in the last two or three 
years," he wrote, "this department will co- 
operate to the extent of publishing those 
names in capital letters at the head of the 
column to warn parents." 

Mrs. Oilman's move for Government 
production of motion pictures for children 
is advocated as a means of producing pic- 
tures which parents can be certain are a 
proper and profitable medium of education 
for their children. In no instance has Mrs. 
Oilman mentioned the fact that the motion 
picture could be regarded as a legitimate 
medium of entertainment for juveniles. 

Such films would be produced strictly by 
government subsidy, not in Hollywood, un- 
der the direction of trained educators, and 



Wants Theatres Operated from 
Washington; Would Have 
Production by Subsidy; Says 
the Legion and Code Failed 

would be exhibited in churches, schools and 
clubs. 

"They would not compete actually with 
commercial films," she asserted in her 
.Springfield speech, "because no educational 
films come out of Hollywood anyway. 

"It will do no good to make up lists of 
films which are proper to see, because the 
theatre owner or manager himself is power- 
less to do anything to correct films or to 
determine even which films he shall ex- 
hibit. It is too late to do anything about the 
matter after the film is ready for display." 

"Nothing that has ever been tried has 
reduced by a fraction the production of 
salacious films," she told the Massachu- 
setts parents and teachers. "There is no 
use looking to Hollywood for education: 
there is no education there. There is no 
use looking to Hollywood for culture: 
there is no culture there. We have turned 
our back on the old ways and started a 
new line of attack. 

"Millions of dollars will be poured into 
our communities for public recreation. It is 
the duty of all of us to consult with our 
officials and stand ready to cooperate." 

Joined Federal Council in 1923 

In 1923 Mrs. Gilman aligned herself with 
the reform organization known as the Fed- 
eral Motion Picture Council in America — • 
a title which has created a popular impres- 
sion that it has some definite connection 
with the Government, which it has not. 
This Federal Council was an outgrowth of 
the International Reform Council. Its or- 
ganizer and general secretary is Canon 
William Sheafe Chase. Mrs. Oilman still 
occupies an executive post with the Council, 
which has supported all anti-motion picture 
legislation proposed in Congress, including 
the Swope, Upshaw and several Brookhart 
bills. 

In 1927, having moved from New York 
to Minneapolis, Mrs. Oilman organized a 
municipal social welfare organization 
known as the Woman's Cooperative Alli- 
ance. The organization was disbanded as 
of Jan. 1, 1933, because of lack of funds. 
Prior to this, however, the organization 
had occupied itself with local reforms, pro- 
testing distribution of allegedly pornographic 
and licentious literature and motion pic- 
tures. When the theatres of Minneapolis 
contributed $11,000 to unemployment relief 
in 1932, the Mayor, at the suggestion of 
Mrs. Oilman's organization, turned tlie 
money over to open an old Y. M. C. A. 
clubhouse as a home for destitute girls. 
On this situation Motion Picture Herald 
on March 5, 1932, carried the following 
item : 

"The blackout of this incident appears 
in the fact that one of the most active 
members of the Alliance is Mrs. Robbins 
Gilman, who for many years has made a 

(.Continued on {•age 12. i:o/i<»iii 3) 



12 



MOTION PICTURE HERALD 



November 3, 1934 



Airs. GilmanAsks 



EQUITY IN THE STUDIOS 



(.Continued from page 9) 

did not intend to waste any time in taking 
the cause of the Hollywood actors under his 
wing-. 

For nearly six years Mr. Gillmore has 
been "pleading the cause" of the actor in 
Hollywood. In 1929 he marshaled his forces, 
went to the Coast and proceeded to demand 
an absolute closed shop. These demands 
included stipulations that contracts should be 
made for one picture only ; that 48 hours 
should constitute the actors' working week ; 
that all members of a picture's cast should be 
Equity members in good standing ; that a 
"voice double" should not be substituted 
without an actor's consent ; that all disputes 
should be settled by arbitration and that the 
rules of Equity should be obeyed, subject to 
arbitration, with the argument that these 
rules safeguard the working conditions of 
the actor as, for example, in the matter of 
defining rehearsals as "work" and requiring 
such provisions as time-and-a-half for over- 
time work. 

The decision of Equity in June, 1929, to 
insist upon an "Equity shop" for all actors 
and actresses engaged in the making of 
motion pictures burst upon a surprised Hol- 
lywood. There had been virtually no in- 
dication of so drastic a program, though it 
had been known that Mr. Gillmore had 
drafted "certain requests" for film actors. 

Hollywood in Three Camps 

On the heels of the Equity demands Mr. 
Gillmore issued a statement both to the in- 
dustry at large and to the trade and daily 
press that conditions in the studios had been 
going from bad to worse, that Equity could 
better these conditions, and that its entry 
into the talking picture field would be wel- 
comed by Hollywood players. He said then 
that he felt producers "would recognize the 
fairness and good faith of Equity," but that 
if they did not he sounded a warning that 
the Equity spirit was "flaming high" and 
that the "Equity shop" was in talking pic- 
tures to stay. 

Immediately Hollywood split into three 
factions — producers against Equity ; actors 
against Equity, and actors aligned with 
Equity. In the third group were 400 actors, 
but those in the group opposed to Equity's 
tactics, headed by Conrad Nagel, were by 
for the most prominent and included such 
players as Willard Mack and Lionel Barry- 
more. 

For weeks the battle surged back and 
forth. The producers started signing hun- 
dreds of players to short-term contracts, 
having first threatened to close every studio 
in Hollywood rather than submit to Equity's 
demands. 

Production Reaches Peak 

Despite Equity, production reached what 
was at that time a peak, with 45 features 
in work. One by one those actors aligned 
with Equity began to withdraw support 
from Mr. Gillmore's program and the climax 
came when Ethel Barrymore resigned her 
vice-presidency of Equity and criticised Mr. 
Gillmore's "domineering tactics" so severely 
that even his most ardent supporters were 
openly talking about the appointment of 
either a new Equity president or a different 



spokesman to handle the Hollywood situa- 
tion. From this time on the Equity cam- 
paign lost momentum until, late in August, 
Equity retreated, Mr. Gillmore laying its 
failure to a "certain number of our members 
who turned yellow." 

Shortly thereafter the actors' branch of 
the Academy of Motion Picture Arts and 
Sciences was formed and Conrad Nagel was 
elected its first president. The Academy 
fought against unionization of Hollywood 
actors by Equity or any other type of union 
organization. 

About a year ago, when discontent in the 
Academy's actor ranks came to a climax at 
the Washington code hearings with rumors 
of contemplated salary fixing for stars and 
feature players, nearly 1,000 actors withdrew 
their membership and the Guild was formed 
with Eddie Cantor as its first president. It 
now has more than 4,000 members. 

Equity as Advisor 

Although Equity now is promising com- 
plete local autonomy for the Guild under its 
new contemplated set-up. Equity definitely 
will function as an advisor. Equity must 
see to it that the Guild's constitution and by- 
laws in no way are contrary to the Federa- 
tion charter and the Guild cannot function 
under a Federation charter without Equity's 
approval. 

There is, however, still one hurdle to be 
jumped before complete Guild-Equity affilia- 
tion. That is the matter of the double set 
of dues which will be required if Guild mem- 
bers wish to appear on the legitimate stage. 

Mr. Cantor said that in either case two 
sets of dues should be unnecessary, but that 
he did not know how the arrangements 
would be worked out. 

"The Guild membership is 93 per cent of 
all the actors working in Hollywood," Mr. 
Cantor said in New York this week, "and 
most of those members are also members of 
Equity, paying two sets of dues. But I don't 
think that system would be continued." 

About a dozen members of the Equity 
Council and official staff also are members 
of the Screen Actors' Guild. These include, 
in addition to Eddie Cantor, Arthur Byron, 
Psg'g'y Wood, George Arliss, Beulah Bondi, 
Helen Broderick, Arthur Hohl, Otto 
Kruger, Frank Morgan, Ralph Morgan, 
Peggy Wood, Roger Pryor. 

The International Alliance of Theatrical 
Stage Employees is about to attempt to re- 
gain its jurisdiction in Hollywood, George 
E. Browne, president said this week. 



I consider the "What the 
Picture Did for Me" depart- 
ment the most important one 
in the Herald. I am not only 
glad to make this report, but 
I feel obligated +o do so. 

HAROLD HAUBEIN 
Cozy Theatre 
Lockwood, Mo. 



U. S. Run Industry 

(Continued from preceding page) 

major life work of 'lambasting' motion pic- 
tures." 

From 1928 to 1930, Mrs. Gilman was 
motion picture chairman of the National 
Council of Women, and in 1931, although 
she represented at the time no national 
group of women in the United States, she 
went to Rome in advance of the October 
meeting of the International Council of 
Women. 

Withd rew MPPDA Cooperation 

In 1933 Mrs. Gilman was appointed 
chairman of the Committee on Motion 
Pictures for the National Congress of 
Parents and Teachers. It was at this time 
that the organization withdrew its support 
from the MPPDA's public relations pro- 
gram. 

Shortly after Mrs. Gilman's appointment 
to the NCPT the following statement of 
policy appeared in an issue of Child Wel- 
fare : 

"With this issue Film Review presents 
an additional service. 

"The first page is to be used monthly by 
Mrs. Robbins Gilman, chairman of the 
committee on motion pictures, to give in- 
formation about sources of educational and 
recreational non-theatrical films for home, 
school and community use. Films of this 
nature have been perfected to such an ex- 
tent, and are so inexpensive to obtain, that 
their use may now be extended among par- 
ents and teachers all over the country. Mrs. 
Gilman's lists will be a boon to schools and 
communities looking for the best in silent 
and talking films." 

The paragraph immediately following this 
was as follows : 

"The second page will be edited by Mrs. 
Morey V. Kerns, who has given for many 
years a remarkable service to Child Wel- 
fare. The number of films which can be 
recommended for children is at present very 
small, and so, beginning with this issue, 
Mrs. Kerns' listings will occupy only one 
page." 

Demands Federal Legislation 

The first issue contained the following 
excerpts from an article by Mrs. Gilman : 

"In view of the above facts and others 
that might be cited, the National Congress 
of Parents and Teachers is developing a 
program which will, if carried out, facilitate 
cooperation with state, national and inter- 
national departments of government for in- 
creased use of motion pictures as visual aids 
to education; assemble film libraries for 
systematic circulation; stimulate production, 
distribution and exhibition of educational 
films; provide circulation for non-theatrical 
films for wholesome recreation; and sup- 
port federal legislation for the regidation 
and supervision of production, distribution 
and exhibition of commercial motion pic- 
tures for entertainment purposes." 

In these words Mrs. Gilman, in behalf of 
the NCPT, as early as the beginning of 
1933 withdrew from any endeavor to assist 
in the solving of the problem of the child's 
relation to the theatre, except insofar as 
restrictive legislation is proposed as a solu- 
tion, and at the same time gave evidence of 
the organization's intention of encourage- 
ment of Government monopoly of films. 



November 3, 1934 



MOTION PICTURE HERALD 



13 



THE CAMERA CEPCCTS 



COASTWARD BY BOAT. (Below) Mark Sand- 
rich, RKO Radio director, and Mrs. Sandrich 
as they left New York for Hollywood follov/- 
ing a vacation. Sandrich's next picture will 
co-star Ginger Rogers and Fred Astaire. 




AMBASSADOR AT PREMIERE. J. I. Strauss, 
American envoy in France, with party at the 
Theatre Agriculteurs in Paris for the opening of 
Paramount's "The Scarlet Empress," starring Mar- 
lene Dietrich. The English original was shown. 




IN DICKENS ROLE. Ten-year- 
old Freddie Bartholomew, whom 
MGM has chosen to be young 
David In George Cukor's pro- 
duction of "David Copperfield." 



VISITING AMERICA. (Below) M. A. Schles- 
inger, come to the United States in the 
interests of the Schlesinger circuit In South 
Africa, as a guest of Emanuel Cohen, Par- 
amount production chief, at a studio luncheon. 



SIGNED FOR SHORTS. J ane and Goodman Ace, 
known to radio fans as the Easy Aces, whom 
E. W. H ammons, president of Educational, has 
engaged to appear in a series of comedies de- 
voted to some laughable aspects of matrimony. 




s 



14 



MOTION PICTURE HERALD 



November 3, 1934 




TEMPLE TEMPERAMENT. Or how Miss Shir- 
ley would act if she wanted to display it. 
And quite appropriately, her victim Is David 
Butler, who is directing her new Fox picture, 
"Bright Eyes." 



MODEL DISPLAY. Bobby Connolly (center) 
discusses a miniature of a set used in his 
Warner production, "Sweet Adeline," with 
Lewis Gelb and Frank Murphy, technical ex- 
perts, against an at+ractlve background. 





PLAY LEADS. Onslow Stevens and 
Valerie Hobson, who have the prin- 
cipal romantic roles In Universal's 
"Life Returns," based on the Cornish 
experiments In reviving dead dogs. 




AID THEATRE OPENING. As the newest 
Tra ns-Lux theatre began operation in Brook- 
lyn, with Jeanne Aubert, stage and radio 
performer, and Frankie Thomas, star of 
RKO Radio's "Wednesday's Child," present. 



WELCOMING A NEWCOMER. Guy Klb- 
bee, by right, we take It, of his position as 
dean of Warner comedians, points out some- 
thing to laugh at to Olive Jones, singer and 
newest Warner contract player. 



OPERA STAR SIGNED. Lily Pons, 
noted soprano of the Metropolitan 
Opera Company, who has been 
signed by RKO Radio for a picture 
to be made next spring. 



November 3, 1934 



MOTION PICTURE HERALD 



15 



U. S. LETTER CARRIERS WILL DELIVER 
UNADDRESSED PROGRAMS ON ROUTES 



Third Class Matter Will Be 
Delivered House -to-House 
With Only "Patron" or 
"Householder" as Address 

or Uncle Sam, after casting his eagle-eye 
down the bright-red side of his official family 
ledger, this week commissioned his Con- 
federate-gray carriers of the mail to engage, 
in his behalf, in the business of making 
house-to-house deliveries of theatre programs 
and of local merchants' advertising matter 
without the formality of addresses affixed 
thereon, at three-fourths of a cent per ounce 
for each delivery. 

It's a brand new deal for the socalled "little 
man" in business that places the facilities of 
the entire United States Postal Service at 
his disposal to carry his sales message from 
the counter to the mailbox and the home. 

House-+o-House Delivery 

Under a new ruling made by President 
Roosevelt's postmaster general and campaign 
manager, James Aloysius Farley, the postal 
regulations governing the addressing and 
delivery of third class postal matter are very 
much liberalized, making it possible to estab- 
lish a house-to-house delivery of such third 
class matter addressed to "Patron," or 
"Householder," without any further identifi- 
cation. This third class matter may be 
mailed under the regular rates for that class, 
prepaid by permit or precancelled stamps. 

A list of the numbers — not names — on each 
letter carrier's route will be compiled and 
will be available for those who wish to utilize 
this service for an entire city or for any part 
of a city. The carrier will deliver matter of 
this kind to each of the deliveries on his 
route. 

The benefit to the Post Office Department 
will be extra revenue, much of which is now 
diverted into the channels of private door-to- 
door delivery services. 

The benefits to an advertiser are: (I) He 
may reach every householder in the city 
or in any part of a city with advertising 
matter which needs no mailing list and no 
specially written or printed address, thus 
considerably increasing his market of pros- 
pective patrons over the present limita- 
tions of a private list. (2) The advertiser 
may be sure, almost always, of reaching 
an active list, conserving the supply of his 
printed matter on "dead" prospects the 
while new prospects are added to a com- 
munity. (3) He Is given a guarantee that 
his printed messages will be handled 
through the regular processes of the mails, 
under all the protection of the United States 
Postal Laws and Regulations. (4) And he 
is further assured that his printed matter 
will actually be placed In mail boxes and 
not thrown away in bulk as Is the case of 
many of the present systems of private 
door-to-door deliveries. The rate of post- 
age, however, remains unchanged. 

This service also is extended to rural 



routes and to postoffice box holders as well 
as householders in cities and towns where 
there is carrier service. Thus, the exhibitor 
and merchant can be sure of blanketing his 
community. 

The simple form adopted by the Postoffice 
Department for the marking of such matter, 
either in writing or printed style, is: 
PATRON (or Householder), 
LETTER CARRIER ROUTE 

(or other local form of delivery) 
NEW YORK CITY 
Or, the advertiser, if he so desires, may 
omit the name of the route service and post- 
office, provided the word "LOCAL" is used 
in lieu thereof. 

Should Provide Sufficient Number 

In all cases the sender should present a 
sufficient number of programs or advertising 
pieces to serve every mail box, or, as in the 
case of apartment houses, every patron, on 
the route or routes in the city or block or 
neighborhood or trade area to be served. 

Whenever the advertiser's supply is ex- 
hausted by the letter carriers they will be 
advised to provide sufficient pieces in the 
future. Should any pieces be left they will, 
if they bear a pledge to pay return postage, 
be returned to the sender who will be 
charged with the return postage. 

All postmasters throughout the country 
are ordered by Mr. Farley to distribute 
advertising matter under the new order "as 
promptly as possible." It will not, however, 
be permitted to delay the delivery of the 
regular mails. 

When advertisers prefer to address their 
matter to particular rural route or postoffice 
box numbers, or to specific occupants of 
residences served by city or village letter 
carriers they may do so. This would enable 
an exhibitor to continue to send programs 
personally addressed to those on his own 
mailing list, and, in addition, through the 
medium of unaddressed pieces, reach those 
on the same routes whose names he does 
not have. 

Challenge to Showmanship 

The new order which gives to exhibitors 
and others the service of house-to-house de- 
livery without addressing is a challenge to 
the showman's ingenuity in competing with 
the local merchant to get the eye of the 
householder and prospective customer. The 
danger of the theatre program being "lost in 
the shuffle" of bulk advertising messages 
placed at the same time in the mail box 
would be lessened by use by the exhibitor of 
distinctively colored paper and unusual 
typography, odd-sized pieces and other forms 
that have a guaranteed appeal. 

Programs and announcements sent into 
the homes by exhibitors have long been 
recognized as his most important medium of 
bringing residents of the neighborhood into 
his theatre. It is felt by some exhibitors in 
New York who were asked for an opinion 
of the possible value of the new postal order, 
that it should insure a more representative 
broadcast of the exhibitor's message to pros- 
pective patrons. 



Reorganizing of 
RKO Is Started 

A plan of reorganization for Radio-Keith- 
Orpheum Corporation has been started, its 
progress to be limited only by the rate of 
improvement in the company's earnings, 
Paul E. Mead, head of the bankruptcy di- 
vision of Irving Trust Company, RKO trus- 
tee, informed Federal Judge William S. 
Bondy in New York Friday. Mr. Mead's 
statement was in reply to a query by Samuel 
Spring, counsel for a group of RKO credi- 
tors, as to what specific progress the com- 
pany was making. 

Profit Showing Indicated 

Judge Bondy said he had been told re- 
cently that RKO had begun to show a profit 
for the first time in many months and in- 
dicated he agreed with Mr. Spring in his 
contention that the trustees should provide 
a reorganization plan if the company's earn- 
ings continue their improvement. Mr. 
Spring is counsel for S. L. (Roxy) Roth- 
afel, RKO claimant in the amount of $250,- 
000, and for Charles R. Rogers Productions, 
claimant of $300,000. 

The Friday hearing was held in connec- 
tion with a petition for instructions from 
the court on consummation of the recently 
worked out agreement between RKO and 
Consolidated Film Industries under which 
RKO is given until May, 1938, in which to 
retire $1,500,000 of secured notes outstand- 
ing. Prior to the agreement RKO was obli- 
gated to retire the notes by Jan. 1, 1935, 
through five monthly payments of $300,000 
each. 

Judge Bondy pointed out that the $1,500,- 
000 of notes outstanding still are secured by 
collateral having a book value of $50,0(X),- 
000 which was given to secure an original 
$6,000,000 obligation, and suggested RKO 
might make an appreciable saving on inter- 
est by negotiating a $l,500,000-loan "at 4 
or 5 per cent" from a bank and retiring the 
obligation immediately, using the present 
collateral as security for the bank loan. 

Extension Called First Need 

Mr. Newton told the court that the first 
step to be taken by the trustee is to obtain 
an extension on the maturities and then to 
seek means of retiring the obligation in the 
manner suggested. 

Judge Bondy instructed the trustee to 
proceed with negotiations for the bank loan 
and suggested that in the meantime efforts 
be made to obtain a reduction from Consoli- 
dated on the 6 per cent interest called for in 
the agreement. ^Ir. Newton explained that 
Consolidated already had refused such a 
reduction. 

Judge Bondy took the agreement under 
advisement. 

J. R. McDonough, president of RKO 
Radio Pictures, Inc., arrived in New York 
from Hollywood to attend the monthly di- 
rectors' meeting on Monday. 



i m m& m 

^ 0% ^ MO Ji^ N PIC T U R E HERALD 

SIGNS NEW 
YEAR CONTRACT 



16 

KENT 
3 

Fox Also Signs Michel and Clark; 
Consolidated Net for 39 
Weeks $ 1 ,506,2 1 2 After Taxes 

Ratification of Sidney R. Kent's contract 
as president of Fox Film Corporation, a 
formality which was expected, was accom- 
plished by the company's board of directors 
in New York Wednesday afternoon. Evi- 
dencing the lack of foundation of rumors 
that had been widely circulated and pub- 
lished to the effect that Mr. Kent was con- 
templating a resignation from the company, 
the Fox directors abrogated the old contract 
and a new agreement covering a three-year 
period was signed. At the same time it was 
announced that W. C. Michel, executive 
vice-president, and John D. Clark, general 
manager of distribution, had signed con- 
tracts for the same period. 

Equal to 61 Cents Per Share 

The company reported for the 39 weeks 
ended Sept. 29, 1934, a consolidated net 
operating profit, before federal taxes, of 
$1,746,213, compared with a loss of $226,- 
345 in the same period of 1933. 

In the quarter ended Sept. 29 of this year 
the profit from operation, before federal 
taxes, was $356,971, compared with a profit 
of $256,061 for the third quarter of 1933. 
After deducting a reserve for federal in- 
come taxes estimated at $240,000, the con- 
solidated net profit for the 39 weeks ended 
Sept. 29, 1934, was $1,506,212.67. 

On the basis of 2,436,409 shares of Class 
"A" and Class "B" stock outstanding, the 
consolidated net profit for the first three 
quarters of 1934, after all charges, including 
federal income taxes, amounts to 61 cents a 
share. 

Earned Surplus $3,251,650 

The consolidated earned surplus at Dec. 
30, 1933, was $1,674,354, and after adding 
the net profit as stated, together with for- 
eign exchange adjustments of $71,083 the 
consolidated earned surplus at Sept. 29, 
1934, stood at $3,251,650, all of which has 
accumulated since the effective date of re- 
organization of the company April 1, 1933. 

Theatre operations of Wesco Corpora- 
tion are not consolidated, because of the 
bankruptcies of the principal operating sub- 
sidiaries of that company. 



Distributor Seeks Restraint 
On Use of Name of Majestic 

The appointment of a receiver for Ma- 
jestic Pictures Corporation and an injunc- 
tion restraining a new subsidiary known as 
the Majestic Producing Corporation from 
using the name or assets of Majestic, is 
asked in a suit filed last week in New York 
supreme court by Majestic Pictures of Penn- 
sylvania, of which Anthony Lucchese is 
president. The complaint charges that Ma- 
jestic of Pennsylvania built up a distributing 
organization, and that Majestic Pictures, 
headed by Herman Gluckman, caused Majes- 
tic Productions to be formed to reap the 



benefits of the good will established by the 
Pennsylvania company. A general denial 
was made by the picture company. 

The production budget of Majestic Pic- 
tures has been increased, following confer- 
ences between Mr. Gluckman and Larry 
Darmour, supervisor of all Majestic releases. 

Century, Skouras in 
10-Year Pooling Deal 

The pooling arrangement entered into be- 
tween Century Circuit and Skouras theatres 
on Long Island is for a 10-year period, ac- 
cording to A. H. Schwartz of Century. In 
all, 17 houses are involved. Mr. Schwartz 
said he has signed for Warner, Paramount 
and MGM product. Skouras has Fox and 
Universal, which fact tends to discount re- 
ports distributors were opposed to the deal. 

Mr. Schwartz also has a pooling agree- 
ment with Joseph Seider of Prudential, al- 
though none of the eight houses involved 
therein conflict with those in the Skouras 
deal. Mr. Seider has MGM, Fox and War- 
ner product. 

Fox Studio Employees 
Form Own Organization 

Following several preliminary meetings. 
Fox studio employees last week formed the 
Fox Studios Employees Club with James 
Jensen of the carpenter's shop acting as tem- 
porary president. Purpose of the club is to 
promote the advancement of all the members 
and to make it possible for all to obtain 
sound legal and business advice. Statutes of 
the organization provide for benefits and 
financial compensation for needy members. 
The club roster will be made up of members 
from all departments of both the Westwood 
and Western Avenue studios. Meetings will 
be held monthly. 

Giannini Hits Loans 
In Talk with Jones 

A. P. Giannini of the Bank of America 
National Association, in a conference this 
week with Jesse Jones, chairman of the 
RFC, in Washington, attacked the delay of 
the Federal Reserve banks in approving ap- 
plications for industrial loans. Dr. Giannini 
also discussed with Mr. Jones the formation 
of mortgage trust companies for relief of 
mortgage bondholders in need of aid. 



EDUCATORS TO 
STUDY THE FILMS 

"To offer constmctive suggestions 
to the motion picture industry to im- 
prove the character of films shown to 
the youth of high school age," the 
National Education Association has 
formed a special committee to study 
the situation, according to Ernest D. 
Lewis, of Evander Childs High School, 
New York, association president. 



November 3, 1934 

CommerceChamber 
Boosts Theatres 

The motion picture theatres of Omaha, 
and indirectly the motion picture industry 
as a whole, were the collective recipient re- 
cently of a measure of sincere and apparent- 
ly unsolicited publicity from the local cham- 
ber of commerce. It was, in effect, an in- 
dication of the extent to which the theatres 
of the city are appreciated by business in- 
terests, unquestionably as a result of effect- 
ive, intelligent public relations. 

More than half the time allotted to a radio 
program sponsored by the chamber was de- 
voted to comment on the theatre and enter- 
tainment industry. In presenting the "Civic 
Calendar" of the chamber, Archie Bailey 
noted as one of the events of the week of 
interest the first anniversary, as a motion 
picture house, of the Brandeis theatre. He 
stressed the value of the film houses as 
places where the people of the city and vis- 
itors may enjoy entertainment at reasonable 
cost, and pointed out the numbers who are 
employed in the maintenance and operation 
of the theatres. 

He said in part: "Omaha is proud of its 
theatres. Operated by courteous men and 
women, each of them is a part of Omaha's 
scheme of hospitality. You'll enjoy yourself 
when you go to the show in Omaha !" 

Universal Sets Release 
Schedule for This Year 

The Universal release schedule for the 
rest of this year, comprising nine features, 
was determined at a Coast conference last 
week among Carl Laemmle, Carl Laemmle, 
Jr., and James R. Grainger, general sales 
manager. All nine features are either in 
work or completed. Carl, Jr., has left the 
Coast for a three-month's vacation in 
Europe. 

The features, and their release dates, 
are: "Great Expectations," October 22; 
"Cheating Cheaters,'' November 5; "Strange 
Wives," November 12; "Imitation of Life," 
November 19; "Night Life of the Gods," 
November 26; "The Invisible Man," De- 
cember 3; "Secret of the Chateau," Decem- 
ber 10; "Straight from the Heart," December 
24: "The Good Fairy," December 31. 

Sweigert Heads Variety 
Club in Philadelphia 

A Variety Club has been formed in Phila- 
delphia with Earle W. Sweigert as chief 
barker. Leonard Schlessinger is first assist- 
ant barker ; Frank Buhler, second assistant 
barker ; Jay Emanuel, wagonman ; Jack 
Greenberg, property master, while the fol- 
lowing are canvas men : James Clark, Ed- 
ward Corcoran. Milton Rogasner, Lewen 
Pizor, Jerry Crowley, Herbert Elliott, Sam- 
uel D. Schwartz, Harry Wiener, Al Davis, 
Edward Sherman and Al Cohen. Member- 
ship in the club is limited to 50. 



Breen Leaves for Coast 

Joseph I. Breen, Production Code Admin- 
istrator, left New York for Hollywood Mon- 
day after a week of conferences with officials 
of the Motion Picture Producers and Dis- 
tributors of America. 



MORE RECORDS FALL A 
THE HOLD-OVER SENSATIO^I 

SIZZLES ON!. ■ I Boston . . 3 Weeks 

. . . Milwaukee . . 3 Weeks . . . Louisville . . 
3 Weeks . . . Chicago . . 3 Weeks {First Time 
in History of Palace Theatre) . . . Los 
Angeles and Hollywood . . 3 Weeks (Un- 
precedented simultaneous runs) 



Week stands going 2 and 3 to record- 
breaking business !...TIiree day towns 
doing record weeks!... Four day towns 
clicking off ten day and two week runs! 
...So many hold-overs we've lost track 
of 'em and just say the whole nation's 
gone "Gay"!. ..Grosses swell- 
ing with tidal wave force as 
"The Gay Divorcee" divorces 
all the dough in sight! 




BOOK IT FOR EXTENDED 
TIME .... then KEEP 
YOUR DATES OPEN FOR 
A HOLD-OVER! 




STARS OF "FLYING DOWN TO RIO" IN THE 
MOST SUMPTUOUS ROMANTIC HIT OF ALL SEASONS 

THE GAY 
DIVORCEE" 

with 

ALICE BRADY 

EDWARD EVERETT NORTON .... AND 
HALF THE BEAUTIES OF HOLLYWOOD 



RKO-RADIO 
PICTURE 



f 



IRECTED BY MARK SANDRICH 

Dance Ensembles Staged by Dave Gould 
PANDRO S. BERMAN PRODUCTION 



The world is hungry for 
another great heart-throb 

A Picture made for the millions 
who loved "Little Women " 





THANKSGIVING WEEK ATTRACTION 



The gifted pen off the writer who gave you one of the 
screen's big hits traces a new story of blazing human 
emotions . . . of a woman with a past and of men outside 
the law ... of mystery, thrill, and vivid drama! 




With FAY WRAY 
RALPH BELLAMY 
MELVYN DOUGLAS 
R 0 S C O E AT E S 

Directed by Phil Rosen. Associate 
producer Burt Kelly. Produced 
by SELECT PRODUCTIONS 

RKO-RADIO PICTURE 



22 



MOTION PICTURE HERALD 



November 3, 1934 



NEW OBJECTIVES BEING REALIZED, 
SMPE IS SHOWN AT CONVENTION 



Engineers' Society and Acadenny 
Arrange Active Cooperation 
to Formulate Standards of 
Practice; Tasker Is President 

by GEORGE SCHUTZ 

Editor of Better Theatres 

Recent aims of the Society of Motion Pic- 
ture Engineers possessing much practical 
significance to the industry as a whole, and 
particularly the exhibition branch, have been 
substantially realized, it developed this week 
at the convention of the Society in New 
York. 

This convention heard the first reports of 
the group formed since the previous meet- 
ing last spring, for the purpose of developing 
standards of theatre design based as abso- 
lutely as possible on the technological re- 
quirements of more effective exhibition. 

It was also announced that the SMPE 
and the Academy of Motion Picture Arts 
and Sciences have arranged to work to- 
gether toward solution of technical prob- 
lems and formulation of standards of 
practice, thereby ending differences which 
frequently have resulted in costly con- 
fusion. 

Of less immediate importance, but bearing 
heavily upon general motion picture interests in 
the not-too-distant future, were formal papers 
and informal corridor discussions pointing to- 
ward early realization of methods making sound 
and picture quality in the 16-millimeter field 
comparable to that of standard practice, even 
on a scale adapted to theatre entertainment. 

H. G. Tasker New President 

As these notable features suggest, the fall 
meeting of the industry's representative tech- 
nological organization was in general character- 
ized by a forward-moving spirit, with the at- 
tendance itself — in the neighborhood of 350 — 
considerably larger than in the past few years. 
Conducted at the Hotel Pennsylvania, the meet- 
ing continued from Monday through Thursday, 
with sessions under the direction of Dr. Alfred 
N. Goldsmith, retiring president. 

The new president is H. G. Tasker of United 
Research Laboratories. Other officers and board 
members announced for 1935 are : 

Emery Huse of- Eastman, executive vice- 
president ; J. I. Crabtree of Eastman, editorial 
vice-president ; W. C. Kunzmann of National 
Carbon, convention vice-president ; J. H. Kur- 
lander of Westinghouse, secretary ; T. E. Shea 
of Bell Laboratories, treasurer ; and M. C. 
Batsel of RCA Victor, and S. K. Wolf of Erpi, 
members of the board of governors. 

Membership Now 950 

The new president begins his tenure of office 
with a membership of 950, which represents an 
increase of about 500, accomplished largely since 
the previous meeting, as part of an expansion 
program designed to relate the technician more 
intimately to the practical functions of the in- 
dustry. In view of the rapprochement between 
the Academy and the Society, it is significant 
that Mr. Tasker has been also a member of the 
Academy since its inception. The next meeting 
of the Society, moreover, will be held in Holly- 
. wood, in May. 

The union of technological activities thus in- 



URGES BROADENING 
OF FILM'S SCOPE 

Development of production equip- 
ment permitting the making of an 
occasional motion picture for special 
purposes not allied with the regular 
channels of entertainment, was urged 
by Martin Ouigley, president and pub- 
lisher of Qiugley Publications, speak- 
ing Monday at the luncheon which 
formally opened the convention of the 
Society of Motion Picture Engineers 
in New York. 

Such apparatus, he said, would 
effect a proper- ansiver to those who 
would have Hollywood adapt its prod- 
uct, made for entertainment, to edu- 
cational and other social functions, 
and ivould in general permit a broad- 
ening of the usefulness of the motion 
picture, enabling it to serve many 
other interests beyond those of the 
theatre. 



dicated really establishes a potentially effective 
link between the two ends of the motion picture 
mechanism, Production and Exhibition, the close 
relationship of which is obvious enough in some 
respects, but rather thoroughly ignored in some 
of its phases — for example, the very architecture 
of the theatre. 

Schlanger Predicts Changes 

"The size and shape of the motion picture 
and the cinematography shown therein are pro- 
duction problems which are vital elements mak- 
ing up the eiTectiveness of the exhibition of the 
product," declared Ben Schlanger, New York 
architect who, with S. K. Wolf, acoustics en- 
gineer, gave the report of this committee, the 
other member of which is L. A. Jones of East- 
man. 

"Changes," said Mr. Schlanger in his paper, 
"are quite likely to take place in the very near 
future to show definitely needed improvements 
in the exhibition factors. An improved and 
more promising type of cinematography affect- 
ing viewing conditions is already a reality." 

Original studies in this phase of design were 
made and discussed in the Better Theatres 
section of Motion Picture Herald the past 
year. 

"It is entirely practicable at the present time," 
Mr. Schlanger asserted, "to establish standards 
for motion picture theatre design which would 
take cognizance of anticipated developments. 
The extra provision thus made would not cause 
any extra cost in construction, or any handi- 
cap to the film presentation even if anticipated 
developments did not materialize." 

Examining conditions commonly asserted to 
represent over-seating, Mr. Schlanger offered 
data tending to show that over-seating is not 
so much a matter of the number of seats, but 
of the kind of theatres and plan of seating.- 

"Although 1,500 capacity .has been considered 
in this report as the high for establishing stand- 
ards, it may be shown that very few, if any, 
motion picture theatres need have more than 
1,000 seats." 

A wedge-shaped auditorium, he said, is the 
one that m.ost easily avoids vision problems. 
Although as usually treated, this shape results 



Martin Quigley Cites Impor- 
tance to Technicians of Film 
Morals Campaign; Schlanger 
Describes Acoustics Changes 

in waste ground area, this can be overcome by 
placing one of the long dimensions of the wedge 
contiguous to one of the lot lines. Viewing dis- 
tance should be shortened, and the projection 
room lowered, he said, to reduce distortion 
further. 

Auditorium design was discussed from the 
point of view of acoustics in Mr. Wolf's paper. 
Considering the shape and size, he said that the 
ideal ratio proportion is in the order of two 
(height) to three (width) to five (length). 
This ratio is related to volumes up to 500,000 
cubic feet. For greater volumes, the height 
should be less in relation to width and length. 
The rectangular auditorium is best adapted to 
good sound reception, he declared, and a square 
type is fairly adaptable, but a long narrow room 
should be avoided. 

Frequency Distortion 

"We should avoid the use of materials which 
provide a large amount of absorption at high 
frequencies, and only . a small amount at low 
frequencies," Mr. Wolf pointed out, "unless 
they are to be used in conjunction with other 
types." 

Screen illumination and evils of current prac- 
tices in this phase of theatre operation were 
attacked from two sources — Dr. Goldsmith and 
the report of the Projection Screen Committee, 
headed by J. H. Kurlander. Despite the recent 
improvements in projector light sources, screen 
illumination was said to remain poorly adjusted 
to viewing conditions, partly because of faulty 
methods of determining the amount of light at 
the screen, and partly because of excessive 
economy. Mr. Kurlander reported four meth- 
ods of determining the efficiency of the projec- 
tion system from the projector to the screen: 

1. Use of standard light source in projection 
room to detect depreciation in screen light out- 
put over test periods. 

2. Reflecting of screen image to projection 
room and measuring brightness of image (this 
requires a meter of the galvanometer type). 

3. Direct reading on projection lens, using 
opal diffusing medium. 

4. Exploring of screen brightness by a com- 
bination of picture monitor in projection room 
with picture in form of an image of the screen. 

This report also stated that rear projection 
was of no immediate importance. 

The main social event of the convention was 
the semi-annual banquet and dance, which was 
held Wednesday evening in the main ballroom 
of the hotel, with Dr. F. B. Jewett, vice-presi- 
dent of A. T. & T., as the principal speaker. 

Quigley Cites Morality Campaign 

Other guest speakers, who addressed a lunch- 
eon formally opening the meeting Monday, were 
Col. Roy Winton, secretary of the Amateur 
Cinema League ; Mrs. Frances Taylor Patter- 
son, director of the course in photoplay appre- 
ciation at Columbia University ; and Martin 
Quigley, president and publisher of Quigley 
Publications. Both Mr. Quigley and Col. Win- 
ton stressed the provision of technical equip- 
ment making it possible for persons or groups 
to produce motion pictures not intended to sat- 
isfy the usual entertainment interests. 

"The importance of the recent campaign to 
improve motion pictures morally to you tech- 
nicians," said Mr. Quigley, "is that if it had 

iContimtcd on following page, column i) 



November 3, 1934 



MOTION PICTURE HERALD 



23 



FOX WINS FIRST DAMAGE RULING 
IN TRI-ERCON PATENTS DISPUTE 



Federal Court Rules Against 
Three Circuits in "Flywheel" 
Suit; Tri-Ergon Plans Collec- 
tion Agencies for Damages 

The name of William Fox appeared prom- 
inently during the week in newspaper head- 
lines which reported : 

1. A federal district court in Pennsyl- 
vania awarded damages to American Tri- 
Ergon Corporation, William Fox, president, 
in a "flywheel" patent infringement suit 
against three theatre circuits. It was the 
first decision granting actual damages to 
Mr. Fox in his wholesale court attack on 
the industry in connection with his claim 
that the whole business is infringing on his 
two Tri-Ergon patents. 

2. American Tri-Ergon was preparing to 
appear as a nationwide collection agency 
to gather any damages that may be 
awarded it by the courts in the various 
states. 

3. The Radio Corporation of America 
finally assured its exhibitor licensees of 
protection against Tri-Ergon patent in- 
fringement actions and began to replace 
the "flywheel" mechanism in its repro- 
ducers. 

4. William Fox won a New York court 
plea granting him the right to examine 
officials of Fox Theatres Corporation in 
his suit charging the theatre company, 
the Chase National Bank and others with 
bringing about the receivership of Fox 
Theatres as part of a $1,000,000 con- 
spiracy against him. 

The Pennsylvania court decision which 
awarded damages to William Fox's Ameri- 
can Tri-Ergon Corporation in a suit against 
several theatre companies for alleged in- 
fringement of the "flywheel" patent was by 
far the most important development of re- 
cent weeks in Mr. Fox's campaign to collect 
royalties. Exhibitor and producer licensees 
are protected against any "flywheel" damage 
awards by the licensors — Electrical Re- 
search Products, Inc., and Radio Corpora- 
tion. 

The Pennsylvania decision, obtained by 
Fox against Altoona Publix Theatres, Wil- 
mer and Vincent and the Locust Street Real 
Estate Company, does not apply to any other 
cases, which must be tried separately. 

Mr. Fox was proceeding elsewhere with 
legal actions against some 20 producers, dis- 
tributors and motion picture laboratories, 
charging infringement of either his "fly- 
wheel" patent in reproducers or of his 
"double printing" process in production. 

Federal Judge Albert W. Johnson, sitting 
at Scranton, Pa., appointed Frank H. Stross, 
ex-judge of Pennsylvania's Northumberland 
county common pleas court, as special mas- 
ter to make an accounting with the plaintifif 
Tri-Ergon and the codefendant theatre com- 
panies and RCA — whose equipment was spe- 
cifically involved — of profits, gains, and 



benefits which have accrued to the defend- 
ants by reason of their use of the "flywheel" 
in reproducing equipments. 

Judge Johnson's order ended the two- 
year-old suit for an injunction and an ac- 
counting, which was lost by the defendants 
in two courts and which the supreme court 
refused to review a month ago. It was this 
refusal that brought on the deluge of Fox 
lawsuits against the industry. 

Judge Johnson also directed the defend- 
ants to refrain from further use or sale of 
equipments which infringe upon the Tri- 
Ergon "flywheel" patent. The defendants 
are not especially concerned with the in- 
junction, because RCA is now replacing the 
"flywheel" in its reproducers with a non- 
infringing substitute. The damages are for 
previous usage. 

Leo May Head Tri-Ergon Branches 

Reported organizing was a nationwide 
system of collection offices to be conducted 
by Mr. Fox and Tri-Ergon for the gather- 
ing of any monetary damages that may be 
awarded by courts in other states. Jack G. 
Leo, brother-in-law of Mr. Fox, who was a 
Fox Film executive under the William Fox 
regime of that corporation, probably will be 
in charge of the system, which, it was said, 
embraced a fixed schedule of periodical pay- 
ments for theatres according to size or gross 
receipts. 

Mr. Fox obviously is anticipating victory 
in the various intricate legal entanglements 
involving his patents, which may take years 
to untwine. 

There did not appear to be any tangible 
evidence that Mr. Fox and the electrics — 
which eventually will pay the Tri-Ergon 
bills — had approached a basis for settling 
the claims. 

Fox Wins Point in Theatre Suit 

The long-pending New York court action 
involving Mr. Fox and the bankrupt Fox 
Theatres Corporation was resurrected late 
last week when the appellate division re- 
versed the state supreme court in ordering 
William E. Atkinson, president of Fox The- 
atres, to appear for examination by Fox 
counsel in the suit to determine whether 
there was a conspiracy against Mr. Fox. 
Circumstances under which Fox Theatres 
Corporation went into receivership must be 
disclosed by Mr. Atkinson. 

Mr. Fox had charged in a supreme court 
action, later appealed, that Fox Theatres, the 
Chase National Bank and others brought 
about the Fox Theatres receivership as part 
of a $1,000,000 conspiracy against him. 

The $1,000,000 represents a personal 
guarantee by Mr. Fox of part of the pur- 
chase price of the Roxy theatre, off Broad- 
way in New York, it was recited. The Fox 
Theatres Corporation had bought the Roxv 
in 1929 for $2,930,000. Mr. Fox's $1,000,'- 
000 guarantee covered the last three instal- 
ments, and he is now being sued for that 
sum by the Chicago Title and Trust Com- 
pany, the guarantee having been assigned to 
that firm. Mr. Fox charges that the receiv- 
ership was all a conspiracv against him to 
collect the $1,000,000. 



Engineers 'Aims 
Are Being Realized 

(Continued from preceding page) 

not come and been effective, there would not 
be an industry to engage you now. 

"I greatly hope that the time will soon come 
when it will be possible to say to those who 
expect from Hollywood pictures serving other 
interests than those of entertainment, 'Make 
your own pictures.' You engineers can bring 
this possibility about by creating equipment 
that is inexpensive and can be conveniently 
used." 

Visual Education Discussed 

At a morning session preceding the Monday 
luncheon, the convention heard Miss R. Hock- 
heimer of the New York public schools, on 
visual education. 

Among notable papers read during the four- 
day session were : 

"The Non-Rotating High-Intensity D. C. 
Arc for Projection," by D. B. Joy and E. R. 
Geib of National Carbon. 

"Luminous Fronts for Theatres," by C. M. 
Cutler of General Electric. 

"The Stablearc-Unitwin Motor-Generator for 
the Non-Rotating High-Intensity D. C. Arc," 
by Irving Samuels of Automatic Devices. 

"What Is Light?" by S. G. Hibben of West- 
inghouse. 

"Recent Developments in the Use of In- 
candescent Lamps for Color Motion Picture 
Photography," by R. E. Farnham of General 
Electric. 

There was also a special group of papers 
devoted to the application of cinematography 
in the natural sciences. These were given by 
H. Rosenberger of Sandy Hook, Conn., R. F. 
Mitchell of Bell & Howell, R. F. James of the 
Westinghouse Lamp Company, and J. R. Town- 
send and L. E. Abbott of the Bell Laboratories. 
H. I. Day of Electrical Research Products dis- 
cussed the use of high-speed cinematography 
in industrial development work, and Martin 
Johnson talked on technical aspects of wild 
animal photography. 

Request Trustees for 
Art Cinema Corporation 

A bill for appointment of trustees in disso- 
lution for the Art Cinema Corporation, a 
Delaware corporation which filed a certifi- 
cate of dissolution at Dover last week, was 
filed in chancery court at Wilmington, Del., 
by Harry Buckley, of New York City, a 
stockholder. 

Mr. Buckley's bill recommended that Den- 
nie F. O'Brien, William Jasie and William 
P. Phillips, directors of the corporation, be 
appointed trustees. Art Cinema filed an 
answer agreeing to the appointment of these 
three men. Art Cinema owns stories, plays 
and other literary property and finished mo- 
tion pictures and also shares of stock in 
United Artists Corporation. Through a 
subsidiarv it owns a tract of land in Culver 
City. Cal. 



Maryland Owner Dies 

Carl Schwarz, 54, owner of the Dentonia 
theatre at Denton, Md., died there last week. 



24 



MOTION PICTURE HERALD 



November 3, 1934 



SINCLAIR DEMANDS FEDERAL QUIZ 
CHARGING LIES IN ELECTION FILMS 



Accuses Industry of "Fake Prop- 
aganda" on Screen in "Inquir- 
ing Reporter"; Says Block 
Sales "Crush Independents" 

Upton Sinclair, thrice a Socialist candi- 
date for public office, and author-in-anticipa- 
tion of "I, Governor of California — TTow I 
Ended Poverty," this week brought his Cali- 
fornia gubernatorial campaign into the Halls 
of Congress at the 11th hour with a publicly 
announced demand for a federal investiga- 
tion of the whole motion picture industry 
because of its reputed activities in broadcast- 
ing "fake propaganda" to defeat him in 
Tuesday's election. He urged that the in- 
vestigation be made regardless of the out- 
come of the election. 

Mr. Sinclair, Democratic-Epic candidate 
for the governorship of the Golden State, 
voiced his demand for an investigation 
rather heatedly in a telegram sent Monday 
from Los Angeles to Senator David Ignatius 
Walsh, Democrat of Massachusetts, and to 
Senator Wright Patman, Democrat of Texas. 
He charged that the motion picture industry 
"had entered a war against me." 

As Exhibit A the Baltlmorean offered 
the senators a story which, he said, was 
printed on October 26 in the Hollywood 
Reporter, which he descri bed as the "ofR- 
clal publication" of the motion picture. In 
that story, he charged, there was voiced 
an open boast that Louis B. Mayer, "presi- 
dent of Metro - Goldwyn - Mayer," C. C. 
Pettijohn, general counsel of the Hays or- 
ganization, and "Carey Wilson and Irving 
Thalberg, producers," were waging a war 
against his candidacy and were aiding the 
campaign of Governor Frank W. Merriam, 
Republican, seeking reelection. 

The Hollywood Reporter is a studio 
publication in California. Mr. Mayer is 
vice-president of Metro-Goldwyn-Mayer, not 
president as stated by Mr. Sinclair, and Mr. 
Wilson is a writer. 

Charges "False Propaganda" 

'T have made the undenied charge," Mr. 
Sinclair's telegram said, "that these men 
produced false propaganda in pictures under 
the title 'The Inquiring Reporter,' which is 
falsely influencing California voters." 

"Whether or not you sympathize with nne 
on my platform is beside the point," he told 
the Senators, but, "If the picture industry is 
permitted to defeat unworthy candidates it 
can be used to defeat worthy candidates. If 
it can be used to influence voters justly, it 
can be used to influence voters unjustly. 

"I telegraphed Hays charging false propa- 
ganda and that Pettijohn claims to represent 
the entire industry and requested Hays to 
verify by wire. Hays refused to verify, 
stating merely Pettijohn is a Democrat." 

"I have evidence that Pettijohn . . . helped 
Hays elect Harding and Coolidge . . ." Mr. 
Sinclair continued. 

"Will you assist me," he asked, "regardless 



NEWSPAPER DEFENDS 
FIGHT ON SINCLAIR 

The industry had sufficient reason 
for seeking the defeat of Upton Sin- 
clair in his campaign for governor of 
California, declared the Kansas City 
Journal -Post this ii/eek. 

"Upton Sinclair complains that the 
motion picture industry has entered 
a war against his candidacy for gover- 
nor of California," the paper said in 
an editorial article. 

"If we have read the news aright, 
it was Mr. Sinclair who started the 
war, not only against the motion pic- 
ture industry but against all business, 
which means also against all employees 
of business. 

"There are some things about the 
■movies that we don't like, but we are 
with them 100 per cent in their 
efforts to prevent Mr. Sinclair from 
making California an economic wil- 
derness. . . . We'll feel like forgiv- 
ing them for all their shortcomings." 



of the success of my candidacy, in a Con- 
gressional investigation of the motion pic- 
ture industry, including efforts of the Legion 
of Decency to clean pictures of block book 
and blind buying that have crushed inde- 
pendent exhibitors of the country, and also 
with the purpose of a full, fair and complete 
investigation of political activities of the 
motion picture industry in this and other 
campaigns to the end of federal supervision 
as was effected in the meat packing industry 
through my activities in 1905 ?" 

In his telegram to Mr. Hays, Mr. Sinclair 
said, in part: "I ask you to state whether 
your organization sanctions the making of 
lying motion pictures to defeat a people's 
candidate for the governorship of California. 
I expect and demand an explicit repudiation 
from your organization of Mr. Pettijohn's 
activities." 

The opinion of observers at Washington 
was that Congressional investigation de- 
manded by Mr. Sinclair will depend upon 
the temper and the personnel structure of 
the new Congress which convenes in 
January. 

Whether Mr. Sinclair's charges are taken 
up or not, the feeling now running on 
Capitol Hill is that pictures will bulk more 
largely in Congressional activities next year 
than they did during the last session. 

Demands for restrictive legislation are ex- 
pected to be made by some of the religious 
groups, and the independents are expected 
to continue their agitation for the elimination 
of block booking, probably supported by out- 
side groups. 

The industry, however, is seen in a 
better position to resist any leg'islative at- 
tacks in Congress, due to its voluntary 



Washington Observers Believe 
Inquiry Depends Upon Person- 
nel of New Congress; Industry 
Strengthened Against Attacks 

adoption of machinery to raise the standards 
of the motion picture and to the concessions 
it has made in block booking practices, 
through elimination privileges. 

Prior to the extensive screen campaign in 
the Sinclair-Merriam contest, Mr. Sinclair 
was a three-to-one and two-to-one favorite 
for election. Near the close of the cam- 
paign, the odds had been reversed to three- 
to-one and five-to-one in favor of Merriam. 

On the other hand, socalled "wild" reports 
were bandied about freely in California that 
Mr. Sinclair was receiving strong financial 
support of William Fox, both of whom col- 
laborated last year in presenting the "story" 
of Mr. Fox's loss of the Fox Film companies. 

Threats made by various motion picture 
leaders early in the campaign that the in- 
dustry would be transplanted in Florida if 
Sinclair was elected appeared to fade toward 
the end of the contest. 

Morgan Walsh, president of the Inde- 
pendent Theatre Owners of Northern Cali- 
fornia, rejected an invitation of Mr. Sin- 
clair to join him in a fight begun by Sinclair 
against "nefarious influences of the moving 
picture industry in politics, on the morals 
and the industry of the country." 

New York Censor 
Rejects Only 15 
Of 1769 Pictures 

The New York state censor board during 
the year from July 1, 1933, to June 30, 1934, 
reviewed and licensed 1,769 films, of which 
286 were approved with eliminations and 
15 were rejected outright, although two 
were later revised and approved, according 
to the annual report of chief censor Irwin 
Esmond to Frank P. Graves, commissioner 
of education. 

The 2,195 eliminations were classified in 
the report as follows : indecent, 838 ; in- 
human, 79; tending to incite to crime, 511 ; 
immoral or tending to corrupt morals, 752 ; 
sacrilegious, 15. 

The net revenue to the state for the year 
totaled $170,670.79, expenditures for the 
period having been $60,827.09 and receipts 
$231,497.88. The net revenue is $8,973.32 
greater than for last year. Since the organ- 
ization of the board, in 1921, the total net 
revenue to the state has been $1,688,764.63. 

The report of Mr. Esmond pointed to 
the fact that 8,362 reels of films were re- 
viewed during the year, that 15 pictures 
were rejected outright, and that 2,195 elim- 
inations were made on statutory grounds. 



SIDNEY R. KENT GOES ON RECORD: 



i 

'The White Parade" is the fi^t motion picture 
ever made by Jesse L. Lasky, surpassing even the 
greatest hits of his great career. It is a woman's 
picture that also appeals to men. It has more 
than tears and heart-throbs and laughter — it has 




a soul. There is no limit to its profits for the 
showman who will get behind it. 





President, Fox Film Corporation 




EVERY REVIEWER JOINS 



Kin 
,„d teal n 



• Picture Da''y- 

the »e«» 
around.'' 




"Scores a decided hit. 
^.Convincing i„ tears 
and laughter." 



you 



ate 



United P«»^ 

distinct ctottibu- 

poignant.' 



Related Press: 
"An extraordinary 



picture'. 



Los 



bievetnent;- 
. , aenuiit^*^ 

Vveigtvts 



An 



photo 



flay Mk'^''^- 



A ? 



icture 



th 



appeal 



\to 




THE PARADE 



OF PRAISEl 





The greatest hit of this great producer's career. 

LORETTA YOUNG 
JOHN BOLES 

Directed by Irving Cummings 

Screen play by Sonya Levien 
and Ernest Pascal 

From the novel by Rian James 

Adaptation by Rian James and 
Jesse Lasky, Jr. 



(0> 



28 

Fees Argued in 
Paramount Case 

Special Master John E. Joyce on Monday 
in New York took under advisement the 
arguments of counsel on vital legal points 
affecting the allowance of fees approximate- 
ing $800,000 to trustees, their counsel, and 
special aids for services incident to the 
Paramount Public bankruptcy. Charles D. 
Hilles, Eugene W. Leake and Charles E. 
Richardson, the trustees, have petitioned the 
court for interim allowances of $100,000 
each, while their counsel, Root, Clark, 
Buckner & Ballantine, asked for $350,000. 

Mr. Joyce raised the question whether the 
allowances should be limited to the provi- 
sions of the old bankruptcy law which specify 
that fees shall be 2 per cent of the money 
handled by the trustees for the bankrupt 
estate. This, it was said, would limit the al- 
lowances to less than $50,000. 

The old laws do not apply, since Para- 
mount filed for reorganization under the 
new Section 77-B, argued Arthur A. Ballan- 
tine, of counsel for the trustees, who pointed 
out that the new statute provides that the 
court shall set "a reasonable allowance.'' Mr. 
Ballantine also said the trustees in any 
event should have their allowances computed 
on the money handled for Paramount Publix 
subsidiaries, in spite of the fact that most 
of these were not, themselves, in bankruptcy. 

Malcolm Sumner, representing Paramount 
bondholders, advocated a part payment, "on 
account,'' final payment to be made when 
the legal points have been decided. 

Mr. Joyce is confining his examinations 
of former and present Paramount officials 
in connection with the trustee's action to re- 
cover up to $12,700,000 from former direct- 
ors of the company as a result of stock re- 
purchase agreements from 1928 to 1932. 

Paramount home office sales executives, 
division and district managers returned this 
week after having completed plans in Hot 
Springs for a national sales drive with 
bonuses to last three months, from January 1. 

Federal Judge Alfred E. Coxe, at an in- 
formal meeting in chambers, expressed im- 
patience at the inability to complete a reor- 
ganization plan. 



Gaumont-British Sales 
Force Here Totals 62 

The sales force of Gaumont-British in this 
country now totals 62, according to Arthur 
Lee, heading the organization here. George 
Weeks, general sales manager, leaves next 
week for the Coast, to organize a western 
sales staff. In New York the company's 
product, with 16 features planned for the 
season, will be sold only on a picture-to- 
picture basis. 

Mr. Weeks announced this week Gaumont 
product has been sold for every first run 
situation in the country, the majority of the 
deals covering the first eight releases. Jessie 
Matthews, musical comedy star, has been 
signed to a three-year contract, for a maxi- 
mum of nine pictures. Lillian Bond also has 
been signed. Sam Warshawsky, formerly 
with RKO, has joined the publicity depart- 
ment, under the supervision of A. P. Wax- 
man. 

In London Tuesday Mark Ostrer an- 
nounced a debenture issue of $2,500,000. 



MOTION PICTURE HERALD 



TH/S "BABY" THEME 
NOT ON THE PROGRAM 

It was no fault of the Hollywood 
producers that the "going to have a 
baby" theme had a prominent place in 
the perforfnance at the his theatre, in 
Sidney, Mont., one recent Saturday 
night. With the turnstile moving 
swiftly, and the wife of manager 
F. W. Amsden busy at the box office, 
there was a sudden interruption. A 
young woman came hastily from the 
auditorium to the office, with the 
brief but important annou-ncement 
that she was about to become a 
parent, and that a doctor was the need 
of the moment. The cashier, mother 
of a family of four, walked outside, 
hailed the local medic, assisted in the 
alighting of the stork, returned to her 
ticket selling. And the audience knew 
nothing of the incident. 



Tell eg en ^ Once a 
Glamorous Figure^ 
Dies by Own Hand 

Lou Tellegen, once a matinee idol, once 
one of the most glamorous names on the 
stage and silent motion picture screen, on 
Monday stood in the bathroom of the home 
of Mrs. John T. Cudahy, Los Angeles wom- 
an who had befriended him, and seven times 
plunged a blunt, ordinary scissors into his 
left side, eventually piercing his heart, a 
suicide at the age of 52, dying before a 
doctor could aid him. 

Aside from the personality, the tempestu- 
ousness which in certain types of roles 
especially made Telegen's name a byword in 
theatre and motion picture for almost two 
decades, the two factors in his life which 
brought him most attention publicly were 
his association with the great Sarah Bern- 
hardt, and his marriage to Geraldine Far- 
rar, prima donna of the Metropolitan Opera 
Company. 

Born in the south of Holland of a Dutch 
mother and a Greek father, he was named 
Isidor Louis Bernard van Dammeler. 

His first New York theatre appearance 
was as the leading man in "Maria Rosa," 
opposite Dorothy Donnelly. From that mo- 
ment he was truly a matinee idol, his popu- 
larity carrying through the war period and 
on into the early 1920's. The last 15 years 
of his life were spent between New York 
and Hollywood, as the screen soon claimed, 
and then the screen public acclaimed him. 

Four times he was married, and three 
times divorced. In recent years, his for- 
tune and his health had left him, and six 
years ago he was forced into bankruptcy. 
A minor part in "The Lady Refuses" about 
a year ago was his last appearance on the 
stage, and in Columbia's "Call to Arms,'' 
recently completed, he was making his talk- 
ing film debut, and his last screen appear- 
ance, again in a minor role. 



November 3, 1934 

Elephants^ Bombs 
In This Ball Game 

What its promoters modestly called "The 
Ball Game of the Century" was played Sun- 
day in Nyack, N. Y., the home of Squire 
and Lady Charles MacArthur and the 
Squire's running-mate, Ben Hecht. There 
were the Nyack Eagles, led by MacArthur 
and Hecht, and the 21 Hangovers from 
New York City, the team of the follow-up 
name deriving its title from the headquar- 
ters of a large majority of the membership, 
the old "21 Club" speakeasy, headed by 
John Carl Krindler and Charles Berns, 
otherwise Jack and Charlie, the 21'$ new 
proprietors. The final score? Well, the 
Eagles said it was 19-4; the Hangovers 
claimed it was 22-5, the "ump-teen" umpires 
said both were wrong, that the Eagles car- 
ried off honors, if any, by 12 to 7. 

The game was preceded by a parade led 
by three elephants with gaily-clad mahouts, 
two uniformed bands and the two teams. 
The Eagles wore the uniforms of sailors, 
ranging from ordinary seamen to full- 
fledged admirals. The Hangovers took the 
field clad in gray pants, red hose and red 
and white jerseys, on the chests of which 
were embossed a brandy mug bearing the 
figure "21." 

High winds and a freezing temperature 
did not dampen the ardor of players or 
spectators, but cold fingers and too warm 
stomachs were considered responsible for 
most of the errors, the Eagles being charged 
with 7 misplays, the Hangovers with a pal- 
try 32. The wildness of the pitchers at 
times was partly explained; some of the 
baseballs exploded when hit or caught. 

Home runs were celebrated by the firing 
of bombs, which, punctuating the loudspeak- 
er announcements of the game play-by-play, 
the blaring of the two brass bands and the 
shouts from the cheering sections, gave a 
definite July 4th flavor to the contest, which 
was staged for Nyack's charities and re- 
sulted in a generous collection at the gate. 

The Nyack Eagles team was composed of 
"Bugs" Baer, Billy Rose, Harold Ross, 
Charles Ellis, George Antheil, Jimmy Savo, 
Sal Savo, Ben Hecht, Paul Gallico, Lee 
Parcels, Charles MacArthur, Robert Sher- 
wood, Arthur Koenig, Robert Weitman, 
John Beigano, Arthur Rosson, Robert Max- 
well and James Thurber. 

The "21 Hangovers" included Francis T. 
Hunter, Woolworth Donahue, Buddy Adler, 
William Collier, Jr., Philip Ammidon, Jul- 
ius Hallheimer, Tom Johnson, Bradley 
Dresser, Esmond O'Brien, James Lewis, 
Ben Finney, John Heminway, Thomas 
Shevlin, Erskine Gwynne, James Shaw 
Coslove, John Randolph Hearst, William 
Randolph Hearst, Jr., John Van Alstyne 
Weaver, Phil Reisman, Russell Johns, Rob- 
ert La Branche, Charles Berns, John C. 
Krindler and Maxwell A. Krindler. 



Schulberg Liens Filed 

Federal income tax liens have been filed in 
Hollywood against B. P. Schulberg and 
Mrs. Adeline J. Schulberg, agent. Mr. 
Schulberg is charged with owing the gov- 
ernment $19,910 on his 1933 earnings, and 
his wife with owing $24,240 for the same 
year. 



November 3, 1934 



MOTION PICTURE HERALD 



29 



ASIDES & INTCI^LLDES 



By JAMES CUNNINGHAM 



Stars of Hollywood are disposing of the 
pistols they carried for so many months in 
favor of vest pocket tear-gas guns, which 
look like fountain pens. The stars obtain 
permits from the police, but their excuse that 
they carry the stuff for protection against 
bandits and kidnapers is not convincing. 
They can use the tear gas on themselves 
when a relative, or an "old pal," or someone 
from the home town bobs up for a "touch" 
and a hard luck tale. 

V 

Blindfold an expert naturalist and set him 
doivn in any strange part of the ivorld, and 
after he has had time to hear the birds and 
animals he can tell you approximately where 
he is. 

Curator Lee Crandall of Nezv York's Bronx 
Zoo took himself to Metro's "Treasure Island" 
the other evening in order to figure out the 
location of the island from the evidence of the 
birds and animals he mould see on the screen. 

Robert Louis Stevenson's novel gives the 
impression that the island was in the Spanish 
Main, but, according to Curator Crandall, not 
even Darwin could tell where the Metro version 
of Treasure Island might be located, for he ob- 
served a hyacinthine macaw from the interior 
of Brazil, pileated herons from eastern Peru 
and Guiana, a cassozvary bird from Australia, 
rhesus monkeys from India, iguanas from the 
West Indies and other specimens that threiv 
/he location of the cellidoid story clear across 
the globe, then picked it up and htirled it right 
back again, 

V 

So bothersome were the problems — budgetary 
and otherwise — attendant upon the filming of 
"The Captain Hates the Sea," that, half in fun 
and wholly in earnest, Harry Cohn asked the 
Production Code Administration in Llollywood 
to do him the personal favor of rejecting any 
new scripts sent to them by Columbia for ap- 
proval and in ivhich appears anything about the 
sea, water, steamers, boats, canoes and ivhat- 
have-you. It's purely a case of "Cohn Hates 
the Sea," 

V 

Carl Laemmle's Universal company will 
bring to the motion picture screen the life story 
of "Diamond Jim," one of the most original, 
most splendiferous and most independent Ameri- 
cans of the gay decade of the '80's, when 
Broadway and spenders were spenders. 

James Buchanan Brady acquired his moniker 
of "Diamond Jim" through the tremendous 
number of perfect diamonds which he owned 
and displayed so lavishly. He even had a bicycle 
made of gold and ornamented with diamonds 
as large as headlights. He gave one to Lillian 
Russell, then the reigning queen of stage beauty, 
to whom he made an offer of $1,000,000 in cash 
if she would marry him. Jim Brady was 
Broadway's best barometer of shows, attending 
some 2,500 iirst night performances. 

Parker Morell, author of the story, came 
quite normally into his interest in "IDiamond 
Jim" Brady. The Morell family has been in 
the jewelry business for some 400 years. Many 
of the diamonds which Jim Brady had owned 
passed through the hands of the firm to that 
glamorous personality who had a full set of 
jewelry for every day of the month. 

V 

Miss Hazel Forbes, beautiful blonde RKO 
player, loves the surf but hates the drive to the 
ocean through California traffic. "Besides," 
she chirped, "fresh water has a mrnch better 
taste." And so she liad the large swim- 
ming pool in her Beverly Hills back yard 
equipped with a wave making machine that will 
produce breakers three feet high. 



MOTHER GOOSEFLESH: 
MARY HAD A LITTLE LAND 

UPTON has a little plan 
It freezes folks with dough; 
It makes It hot for them that's got 
And soft for them that owe. 

He'll make, by means mysterious, 
A land of milk and honey — 

But don't forget it's serious 
Because it sounds so funny. 

— by Peter MaeKye, 
ivith thanks to Rob Waoner 



It's the California sunshine and the blue 
Pacific's breezes that give our far-western 
brethren the incentive that spurs them on 
to greater things in life, such as this piece 
of rugged opportunity-ism that Leslie Curtis 
picked from Cupid's grab bag in a California 
newspaper: 

COLLEGE BRED orange picker from 
Durante wants a wife with property. Tired 
of work. Will manage estate and travel at 
short notice. Am considered handsome with 
low-cut gums and air-cooled teeth. Trust 
me and I will surprise you. Send power of 
attorney in first letter. "Get ahead" is my 
motto. Call me at Greatfruit Lodge, 
Durante. 

V 

Sign in the window of a "Games and Gift- 
ware Shoppe" on East 59th Street : "Movie 
Projectors — $1." The report that Bill Fox is 
conducting a private investigation at the toy 
store to determine whether there is infringe- 
ment of his Tri-Ergon patents could not be 
verified. 

V 

John Wilde Alicoate, Film Daily publisher, 
urged members and guests attending last 
Thursday's AM PA luncheon in New York 
to stay after the meeting to witness slow mo- 
tion pictures of the Paramount reorganiza- 
tion. 

V 

Louie Sobol writes that in California when 
you ask for "fancy asparagus" you get the low- 
est grade — "extra fancy" is better — but the top 
grade has a regular trademark — "COLOS- 
SAL!" 



SOCIAL NOTES 



London — Merle Oberon, British actress, 
announces that her widely-publicized engage- 
ment to Joseph M. Schenck, president of 
United Artists, was broken because it might 
interfere with her motion picture career. 
"The engagement," she said, "was only to 
give me an opportunity to think over the 
idea of leaving the films." 

London — Joseph M. Schenck will sail for 
home this week. 

New York — Merle Oberon opened at the 
55th Street Playhouse off Broadway, in a mo- 
tion picture entitled "The Broken Melody." 

Hollywood^B. P. Schulberg announced 
that a reconciliation had been effected with 
Mrs. Adelaide Schulberg. 

Hollywood — B. P. Schulberg's next Para- 
mount production starring Sylvia Sidney will 
be "Behold My Wife." 



It was with bold inconsistency that Samuel 
Goldwyn spoke up the other day for the 
press and said that the new movement point- 
ing toward color in motion pictures isn't 
worrying him because color isn't that im- 
portant. The very next day he screened for 
the trade in New York Eddie Cantor's new 
"Kid Millions," which has a vivid color se- 
quence on which Mr. Goldwyn spent some 
$200,000. 

V 

Pussy's Corner: Not many people know it, 
but under the recreation roof of the Radio City 
Music Hall theatre at Rockefeller Center, a 
young cat basks ivithin the inner sanctums of 
the Music Hall powers. Her mime is Midnight. 
She tvas born underneath the theatre's stage 
while it was still being constructed. Noia she 
roams around unconcerned and uninterrupted 
Kfhile important conferences, cocktail parties 
and dinners and such go on. All her meals come 
up on a special tray from the cafeteria down 
stairs. A fastidious lady is Midnight, in ivhom 
perishes the thought of backfence acquaintance. 
In fact, she has never seen another cat; nez>er 
has set foot on terra firma or even beheld a 
tree. Hers is the perfect life, living nestled in 
the cosy zmrmth of long-nappcd rugs set in the 
middle of Mr. Rockefeller's $250,000,000 city 
of stone and marble that towers in the sky. 
V 

We can now breathe easier. Forty-three 
and matronly Louella Parsons writes from 
California in her always-solicitous motion 
picture column in William Hearst's news- 
papers that "Hollywood, so long pictured as 
a place of revelry, divorces and night life, is 
settling down to evenings of culture and 
brilliant discussions." In due time this will 
have its effect on production. We should not 
be surprised even a little to hear George 
Bernard Shaw and Einstein describe the 
action of a Saturday football game as narra- 
tors in the newsreels in place of Graham 
McNamee and Lowell Thomas. Nor to be 
told that Nat Levine's Mascot pictures com- 
pany had done away with its "shoot 'em up" 
serial shorts and substituted ten chapters of 
"Hamlet," and that Sam had dispensed with 
his "Gorgeous Goldwyn Girls ' for some six- 
reelers on psychopannychism, psychonomics, 
psychophysiology, psychodynamics and other 
psychs. 

V 

This line stood out in bold relief atop Walter 
Winchell's Broadway gossip column a few 
mornings back : "Columns Are Made by Fools 
Like Me." 

V 

A bit belated, perhaps, but nonetheless in- 
teresting is the information that the King Kong 
"giant" zchose structure appeared to tozcer so 
high into the sky in the feature motion picture 
of the same name, actually stood only 17 inches 
tall. Trick photography, zi'hich at times neces- 
sitated four different exposures for the one 
scene, did the job, behind doors that were heav- 
ily guarded and securely locked to protect the 
secret. 



Hollyzvood is the straw that broke Calif or- 
>iia's half-back. Our nwvie colony on the ztvsf 
coast is noiv blamed for the reputed dozi'ufall 
on. the gridiron of the University of Southern 
California's football team. The Daily Trojan. 
(7 student nezvspaper, charges that their big and 
bouncing heroes of the pigskin are a bunch of 
softies and have "gone Hollyivood" and that 
they arc "toys to henna-haired film beauties and 
to movie magnates." Blond Mae JJ'est and 
ph^tiiiu:,i-toppcd .lean Harlow should feel 
sliahtcd. 



30 



MOTION PICTURE HERALD 



November 



3. 1934 



HEARING AWAITED TO 
SETTLE CODE LEVIES 



Independents Protest NRA's 
New Plan; Delay in Prosecu- 
tions Explained by Cummings 

A public hearing to thrash out the ques- 
tion of code assessments on producers and 
distributors is expected to be called by 
Deputy Administrator William P. Farns- 
worth of the NRA as a result of the appar- 
ent inability of the industry to agree on what 
constitutes a fair levy. 

Following the lead of W. Ray Johnston, 
president of Monogram and independent 
member of the Code Authority, other inde- 
pendents have assailed the plan. The date 
on which the assessments were to have gone 
into effect had been set at October 30, but 
protests automatically canceled this dead- 
line. 

Many Complaints Received 

Complaints have been received by the Ad- 
ministration from Sam Flax, Washington 
Monogram franchise holder ; Hollywood 
Films Corporation, Boston, also a Mono- 
gram exchange; Gold Medal Film Ex- 
change, Philadelphia ; First Division Ex- 
changes, Inc., New York, also a Monogram 
affiliate, and Security Pictures, New York. 

In addition, complaints have been made 
by Majestic Pictures, I. W. Mandell, A. C. 
Bromberg Attractions, Monogram Pictures 
of Atlanta and Detroit, Premier Pictures of 
St. Louis. 

Late Wednesday protests were made also 
by Majestic Film, Seattle; All-Star Fea- 
tures, San Francisco ; Capital Film, Chi- 
cago ; and Monogram of New York. 

Many of these exchanges are affiliated 
with Monogram, but they also must pay 
separate assessments. 

While the Code Authority made every ef- 
fort to keep the burden on the independents 
as light as possible, the gist of protests is 
that applying the lower percentage to com- 
panies in the highest brackets places the 
heaviest burden on the companies least able 
to carry it. 

Gold Medal Film Company assailed the 
schedule as a "modified sales tax." 

NRA Defends Alms 

On the other hand, it has been the con- 
tention of the Recovery Administration that 
the film code gives more to the "little fellow" 
than to his big competitor. 

It is pointed out that the assessment 
schedule as it now stands calls for a con- 
tribution of but $18,000 from the independ- 
ent, instead of the $30,000 first contem- 
plated — which is only 10 per cent of the 
total levy. 

Administration officials said their job was 
merely to see that a schedule satisfactory 
to all interests was worked out, but there 
was some criticism of the apparent inability 
of the various groups to get together, it be- 
ing pointed out that the schedules as an- 
nounced had been given the unanimous ap- 
proval of the Code Authority's finance com- 
mittee, including Edward Golden, alternate 
for Mr. Johnston. 

Failure of the NRA to proceed aggres- 



sively in recent months against violators of 
codes has been due to an opinion by the 
Department of Justice, just made known, 
that penalties cannot be devised and imposed 
by executive or administrative orders of 
Government agencies. 

In the opinion. Attorney General Cum- 
mings vigorously attacked the tendency of 
"New Deal" organization to develop penal- 
ties of their own. 

Other code developments of the week 
were : 

Hearing on the agency committee pro- 
posals was postponed from October 31 to 
November 1. 

Contracts being used by distributors for 
1934-35 product are not in violation of the 
code, the Code Authority legal committee 
ruled. 

In many situations modifications of the 
stringent rules laid down against "Bank 
Nights" were being made by grievance 
boards. 

At Kansas City, however, distributors 
were advised by the grievance board to stop 
film service to J. F. Rigney's Westport the- 
atre for failure to discontinue "Bank 
Nights." 

4 Indicted in Quiz 
on Operator Union 

Three officials and counsel of the Empire 
State Motion Picture Operators' Union of 
Brooklyn were indicted by the Kings county 
grand jury over the weekend on charges of 
conspiracy to defraud members of the union 
out of $50,000 ; of grand larceny in the sum 
of $200, and of one instance of coercion. 

The four men held are Arthur Farkash, 
president of the union ; Joseph Blatt, busi- 
ness manager ; Ernest Mauro, treasurer, 
against whom the coercion charge is made, 
and Joseph Teperson, counsel. Farkash, 
Blatt and Teperson were each accused of 
conspiracy to defraud and grand larceny in 
the second degree. All pleaded not guilty 
and were released under bail of $1,500 for 
Mauro and $3,500 each for the other three. 

The jury also handed up a presentment 
expressing the opinion that the union used 
criminals and racketeers in pressing its de- 
mands upon local theatres. The present- 
ment said the union collected large sums of 
money from members without reasonable 
explanation and that after the collection 
there was violence at various theatres. 

The charge of coercion against Mauro 
was based on complaint of Isaac Katz, own- 
er of four motion picture theatres in Brook- 
lyn, who alleged that between April 15 and 
Sept. 22, 1933, Mauro repeatedly threatened 
injury to his properties unless he employed 
members of the Empire State union. 

The conspiracy charge against the other 
three alleged that they conspired to defraud 
the union members of $50,000 through the 
collection of $200 from each on representa- 
tions that the money was to be used as a 
trust fund to guarantee service. 




/. KEMl CKASTO 



Crasto, Native, To Head 
RKO Exploitation in India 

J. Remi Crasto, for five years publicity 
manager of Globe Theatres, Ltd., Bombay, 
India, has been appointed exploitation man- 
ager for RKO Radio Pictures, Ltd., in 
India, with headquarters in Calcutta. He is 
said to be the first native Indian to hold that 
type of executive post. 

Mr. Crasto is credited with several 
"scoops" as a suburban correspondent for the 
Times of India and the Evening News of 
India, notably interviews with Douglas 
Fairbanks and Arthur M. Loew. In his new 
post, he will edit the first exhibitors' journal 
in India, "Flash." He is credited as well 
with being the first exploiter in India to 
utilize an airplane in selling a picture, using 
a plane to distribute throwaways on "All 
Quiet on the Western Front." His more or 
less sensational street ballyhoo stunts in con- 
nection with the Regal and Capitol theatres. 
Bombay, popularized those houses, and won 
for him the commendation of the governor. 



MPTOJ Still 
OpposesJSCAP 

The Motion Picture Theatre Owners of 
America, not completely satisfied with the 
compromise agreement reached by the ex- 
hibitors' emergency committee in its recent 
opposition to the proposed music tax in- 
creases instituted by the American Society 
of Composers, Authors and Publishers, is 
prepared to go ahead with plans to support 
the United States Government in its suit 
against the Society. Allied States already 
has disapproved the compromise. 

The Society on Wednesday filed an 80- 
page answer to the suit. 

Another development last week came with 
the consideration by the board of aldermen 
of St. Louis of a proposed ordinance which 
would impose a $2,500 annual tax on persons 
or companies collecting royalties on copy- 
righted music, books or recorded music. 



November 3, 1934 



MOTION PICTURE HERALD 



31 



MPTOA ATTACKS RESEARCH COUNCIL 
FOR "WEASEL-WORDED" POLICIES 



Counsel Warns Short's Cam- 
paign for Individual Sales 
Would Hand Over Outstand- 
ing Films to Lay Accounts 

The Motion Picture Theatre Owners of 
America this week launched an open drive 
against the Motion Picture Research Coun- 
cil, its "weasel-worded policies," the "pro- 
fessional paid reformers" who control its 
destinies, and its ultimate objective of the 
promotion of widespread non-theatrical ex- 
hibitions in competition with the established 
motion picture theatre. 

In a bulletin addressed to all MPTOA 
members, Edward G. Levy, general counsel 
of the MPTOA, warned theatre owners that 
the campaign of William Harrison Short's 
Council for federal legislation to force the 
sale of each picture separately, after it is 
released, to the highest bidder, would enable 
the non-theatrical account, using tax-free 
auditoriums built and equipped with public 
money and manned by volunteer workers, 
to acquire without any difficulty all out- 
standing box office attractions for occasion- 
al exhibitions and would deprive the estab- 
lished theatre, running continuously and 
supplying entertainment every day to the 
community, of its best drawing pictures. 

"Unfortunately," said Mr. Levy, "this 
scheme is receiving the active support of 
certain professional exhibitor organizers 
without theatre investments of their own to 
protect. Responsible exhibitors should im- 
mediately repudiate such spokesmen and ex- 
pose the sinister motives behind this scheme 
before it is too late." 

Each Theatre a Shopping Nucleus 

Speaking before the Better Films Coun- 
cil of New Haven last week, the MPTOA's 
general counsel said that each one of the 
13,000 theatres currently operating in the 
nation is the nucleus of a trading area and, 
as the community's principal center of enter- 
tainment, the motion picture theatre draws 
crowds to the shopping centers every day. 

"That damage to merchants is inevitable 
when anything goes wrong with the local 
theatre, and that merchants are quick to 
locate the trouble, has been demonstrated 
over and over again. 

"And now, in the face of the known im- 
portance of the motion picture theatre to 
business, and in the face of the concerted 
effort being made by the President and the 
nation for national recovery, a movement 
has developed, under the guise of 'research' 
and a crusade against salacious movies, 
which menaces our 13,000 theatres and the 
trade area surrounding each one. 

"I refer to the Motion Picture Research 
Council, headed by the Rev. Mr. William 
Harrison Short. This organization which, 
at least until recently, enjoyed the services 
of a firm of 'financial consultants' or pro- 
fessional fund-raisers, is now engaged in a 
campaign to raise $200,000 to further its 
program." 

Mr. Levy told the Better Films Council 
that Dr. Short's agitation for non-theatrical 
exhibitions is unfair competition of the 



PARKS DIRECTOR 
NEARLY PRODUCER 

Director Arno N. Cammerer of the 
National Parks Service at Washington 
recently came uncomfortably close to 
being the unintentional executive-in- 
chief of a large scale motion picture 
production organization — but he 
found out about it. 

It was planned that the boys at the 
several C.C.C. camps over the country 
were to have screen diversion in their 
spare time, but of course of a definite- 
ly select character. As those things oc- 
casionally happen in government op- 
eration, the job teas turned over to a 
bureau chief in the service, who knew 
considerably more about "parking" 
than film technique, it developed. Pro- 
jectors were purchased for camp in- 
stallation, but the product available 
from Hollywood did not appear quite 
suitable to the bureau chief, and he 
decided to make his own, sound and 
all. Plans were made for stti-dio and 
laboratory; recording equipment or- 
ders were passed out — generously; the 
whole due to cost more than $100,000. 

Director Cammerer accidentally 
noted the arrival of strange equip- 
ment, made inquiries, discovered that 
"sounds" necessitating elaborate, ex- 
pensive portable eqiiipment were to be 
made in the parks. The sounds: bear 
grunts, bird calls, geysers, waterfalls. 
The bureau chief was not aware that 
"sounds" are not made so expensively 
for pirns. The director cancelled the 
contracts, threw the production plan 
into the discard — and left a flock, of 
angry salesmen about Washington, 
who, with fat orders cancelled, threat- 
ened to go to the courts. 



worst kind and that, in the business of pro- 
viding enertainment. the theatre could not 
possibly compete with the school. The the- 
atre must, he explained, pay taxes and must 
pay its employees according to the scale of 
wages and salaries fixed by the motion pic- 
ture code. On the other hand, he said, the 
school or non-theatrical auditorium would 
have no taxes to pay, such assessments com- 
ing out of the taxpayers' pockets. 

"Of the 13,000 theatres in the country 
there are none, I venture to state, which 
could successful!}- compete with commercial 
motion picture entertainment given in a 
tax-free auditorium, built with taxpayers' 
contributions, with employee service donat- 
ed or paid for by the city and with the nui- 
nicipality paying all the costs of light, heat, 
power and upkeep." 

Mr. Levy told the Better Films Council 
that the attack on , the established motion 
picture theatre constitutes only a small part 



Findings Challenged by Coun- 
cil's Own Members, Says E. 
G. Levy; "Professional Exhib- 
itor Organizers" Protested 

of Dr. Short's Research Council program, 
the remainder of it being based on the four 
years of research which culminated in the 
publishing of a volume called "Our Movie- 
Made Children." Mr. Levy said he did not 
care to comment on the scientific value of 
the book, but instead cited the remarks of 
Dr. Robert S. Woodworth, former head of 
the department of psychology at Columbia 
University : 

"It is rather too bad that this popular 
vvriteup of the Payne Fund's research series 
'Our Movie-Made Children' came out in ad- 
vance of the scientific reports. This book 
is valueless from the scientific point of view 
and the reader cannot judge very well how 
faithfully the author has followed his au- 
thorities. It is perfectly easy to see that 
this book is written to make out a case 
against the movies, and not to give a fair 
and unprejudiced picture of the research 
findings. The author 'picks and chooses' in 
order to make his case as strong as possible, 
and he undoubtedly draws his conclusions 
in stronger terms than the investigators 
would have done. 

"I have been on a large committee that 
was supposed to advise from time to time on 
the conduct of the researches. But it was 
distinctly understood that the committee 
was not to pass on the findings. This book 
of Forman's, in particular, was never sub- 
mitted to us — at least to me — for approval." 

Derided by Own Members 

Mr. Levy told of an attack on the Re- 
search Council by Kate Ogelsbay, Little 
Theatre executive, and a member of Dr. 
Short's board, in respect to the Council's 
"findings," in which Miss Ogelsbay inti- 
mated that the writer, Henry James For- 
man, had "definite notions of the uses to 
which the book might be put, perhaps con- 
ceived before the survey was undertaken.'" 

"Even its own constituency, it would 
seem, is tiring of the weasel-worded poli- 
cies of the Motion Picture Research Coun- 
cil," Mr. Levy concluded. "Attacked by its 
own membership, with the validity of its 
'scientific' findings derided by recognized 
experts and with its plans under fire from 
the very exhibitors whom it pretends to pro- 
tect, the Council's plan to stimulate legisla- 
tive activity should be scrutinized with care. 

"Against movements honestly designed to 
raise the quality of motion picture enter- 
tainment there can be no legitimate objec- 
tion. But it is necessary to distinguish 
them from the fund-raising activities of 
paid professional reformers whose aim is to 
cram their own notions down the throats of 
America. This country has had one dose 
of sumptuar_\- legislation, \N-hich was enough." 

In New York this week. Dr. Short refused 
to comment, except to say : 

".Ml I know about it is what I have seen 
in the papers, and from that T would say 
that Levy is barking up the wrong tree." 



WALTER Vl 



his first three 




gifted production executive, as Associate 
Producer for M-G-M, numbered among his 
pictures Greta Garbo in "Queen Christina", 
Marion Davies and Bing Crosby in "Going 
Hollywood," Helen Hayes and Robert Mont- 
gomery in "Another Language" and Walter 
Huston in "Gabriel Over the White House"; 
and as General Manager of Production for 
Paramount, he introduced to the screen such 
outstanding personalities as Claudette 
Colbert, Miriam Hopkins, Kay Francis, Walter 
Huston, the Marx Brothers, Charlie Ruggles 
Mary Boland and Jimmy Durante. 

Waiter Wanger will produce six pictures for 
Paramount release in 1934-35 



"THE PRESIDENT VANISHES" 

the sensational novel that is now the talk 
of the country ... a book so full of dyna^ 
mite that its author prefers to remain 
anonymous! Its cast includes such skilled 
players as Edward Arnold, Arthur Byron, 
Paul Kelly, Peggy Conklin, Andy Devine, 
Janet Beecher, Osgood Perkins, Sydney 
Blackmer, Edward Ellis, Irene Franklin and 
Charley Grapewin. Directed by William A. 
Wellman. To be released November 16th. 



three "Best Sellers" as basis for 



pictures for PARAMOUNT . . . 



# "PRIVATE WORLDS 

From the brilliant best-selling novel by 
Phyllis Bottome, of which Gertrude Ather- 
ton said, "Not in years have I enjoyed a 
novel as profoundly as 'Private Worlds'. 
It is not only the best thing Phyllis Bottome 
has done, but from first to last a truly su- 
perb piece of v/ork . . . Hospital novels are 
always fascinating, but there has never 
been one to compare with this." The cast will 
be headed bytwowell-known screen stars. 



It 






-//,, ""'th. 






% ''PEACOCK'S FEATHER 

as a story, possesses such exceptional 
opportunities for the use of color that it 
will be made as the FIRST full-length fea- 
ture in the NEW three-color Technicolor 
process. "Peacock's Feather" will have a 
feminine star of great Importance and two 
well-known male leads heading its cast. 




The chart, based on Motion Picture Herald's tabulation of box office grosses, indicates the 
business done in twelve key cities from the beginning of 1932 to date. The cities taken are 
Boston, Chicago, Cleveland, hlollywood, Kansas City, Los Angeles, Minneapolis, New York, Okla- 
homa City, Omaha, Portland, and San Francisco. The average weekly gross from each of these cities 
during the entire year 1932 is taken as 100 per cent. 



PARAMOUNT OPENS 
LIVERPOOL THEATRE 



"Stag Syndicate" Maneuvers 
Blamed for Cancellations in 
Associated British Stock Issue 

By BRUCE ALLAN 

London Correspondent 

Paramount hospitality and Paramount 
showmanship were both seen at their best 
in connection with the opening of the or- 
ganization's new theatre at Liverpool, a 
striking addition to its "key city" circuit. 

J. C. Graham, managing director of Para- 
mount Film Service ; A. Segal, financial as- 
sociate of that company in the project; Al 
St. John, chief of the theatre department, 
and many other Paramount executives 
headed a large party of trade and press 
guests from London for the inaugural cere- 
mony, which was performed hy the Lord 
Mayor of Liverpool. 

The building, which seats 2,670, was 
packed when, after a fanfare by six trumpet- 
ers, the curtain went up for the first time. 
After the municipal welcome, an extraor- 
dinarily full program was submitted, pre- 
faced by an ingenious trailer in which Flor- 
ence Desmond delivered Hollywood good 
wishes in the manner of well known Holly- 
wood stars. 

The highlights of the evening, apart from 
"Cleopatra," were a Francis A. Mangan 
presentation, "Mirrors of Delight," and an 
ingenious epilogue linking up the new the- 



atre with the just completed municipal tri- 
umph, the Mersey Tunnnel, by a setting 
representing the entrance to the Tunnel. 
Against this background Mr. Thomas C. 
Reddin, general manager of the theatre, in- 
troduced not only celebrities but also the 
staff. There followed a reception and dance 
at the Adelphi Hotel. 

Designed by Frank T. Verity, F.R.LB.A., 
and Samuel Beverley, F.R.LB.A., who 
planned the Plaza and Carlton in London 
and the Paramount Theatres in Paris, Man- 
chester, Newcastle and Leeds, the Liverpool 
Paramount is a notably spacious house with 
huge stage and admirable acoustic properties. 
V 

Film Shares Mystery 

A most unusual series of circumstances at- 
tended the Associated British Pictures 
£2,500,000 debenture issue. 

The stock, offered at 101 per cent, was 
universally regarded as an excellent invest- 
ment, and over-subscription was not only 
expected, but actually announced in the form 
of a statement that lists had been closed at 
11.30 on the morning of the offer. 

There were then cancellations to the ex- 
tent, it is said, of £1,000,000 and the final 
result was that the underwriters were left 
with from 25 to 27j<2 per cent of the issue. 

The immediate cause of the change of 
mind in certain investors is assumed to have 
been the news of the assassination of the 
King of Jugo-Slavia and M. Barthou, which 



panicked most markets, but in city circles 
there has been some very outspoken com- 
ment on the incident as an illustration of 
the methods of a certain "stag syndicate." 

This body subscribes largely to all promis- 
ing new issues and takes a quick profit if 
the stock goes to a premium. 

V 

Color for "Radio Parade" 

In the race among British producers to 
be first with big color effects, British Inter- 
national Pictures seems to have got ahead of 
its competitors. It plans to make a big spec- 
tacular scene for "Radio Parade of 1935" 
by means of the Spicer Dufay system, and it 
is likely that this will reach the public be- 
fore other studio plans have reached the 
stage of practicability. 

Karl Grune has begun shooting at Elstree 
on "Abdul Hamid," which promises to be 
B.I.P.'s biggest and costliest yet. 

Production on "D'ye Ken John Peel" has 
been completed at Twickenham by Henry 
Edwards, who shot exterior hunting scenes 
with Winifred Shotter, John Garrick and 
Stanley Holloway. 

Paul Robeson has started his scenes in 
"Bosambo," for London Films. 

British & Dominions 
Shoots Scenes in Italy 

A British & Dominions production unit 
was in Venice, Italy, last week after a week 
spent in the Dolomites, shooting scenes for 
"Escape Me Never," which will star Elisa- 
beth Bergner and be released through United 
Artists. The Italian scenes were photo- 
graphed by Sepp Allgeier, who functioned 
similarly for "The White Hell of Pitz 
Palu" and "The Blue Light." Dr. Paul 
Czinner is directing. 



November 3, 1934 



MOTION PICTURE HERALD 



35 



'CONTAINS GOOD FILM POSSIBILITIES' 



A SLEEPING CLERGYMAN 

The Theatre Guild opened its seventeenth 
season with a play that has run nearly a 
year in London. It contains good picture 
possibilities, but from the rather too polite 
and sedate reaction of the audience to it I 
do not feel that this drama of heredity — a 
kind of "Cavalcade" of alcoholic tuberculosis 
— will repeat its overseas success here. 

"A Sleeping Clergyman," by Jame Bridie, 
a Scotchman, has, nevertheless, some pro- 
foundly absorbing moments. It stretches 
from 1867 to about 1936 and is in two acts, 
nine scenes and a prologue before both acts. 

For the common run of man the theme is 
somewhat repulsive and remote. Nor is it 
handled by Mr. Bridie, in spite of some bril- 
liant dialogue and a beautiful and competent 
Guild production, in the best possible man- 
ner. Its machinery creaks and it gargles 
and sputters where it ought to speak out 
clearly. It should be compressed. 

But in the hands of a competent scenarist 
there are here sufficient romance, action, 
drama, suspense and humor to make it an 
interesting screen product. 

Open on a club in Glasgow in the current 
decade. A club member is relating to an- 
other member over the sherry a story of 
heredity. A clergyman is snoring over his 
evening paper (what he has to do with the 
play or the title is not apparent to these 
aging eyes and ears). 

Back-flash to 1867. A cheap lodging- 
house in Glasgow. Charles Cameron, a 
young medico, is dying of drink, overwork 
and tuberculosis. But he has made tremen- 
dous discoveries in the new-fangled "bac- 
teriology." "Bunk !", says his doctor, Wil- 
liam Marshall. 

Dr. Marshall's sister, Harriet, is Came- 
ron's sweetheart. She is going to have a 
baby. There's a domestic quarrel between 
the two over legitimizing the baby. Har- 
riet destroys Cameron's cultures— his life 
work. He dies. This scene is the high spot. 

1885. Wilhelmina, daughter of Cameron 
and Harriet, is a romantic girl who seduces 
the hypocritical goody-goody secretary of 
her uncle, Dr. Marshall. 

The second act ends in the murder of the 
secretary by Wilhelmina, who puts prussic 
acid in his sherry (in her uncle's office) 
while he is filling a prescription for his old 
mother. The motive is that the secretary 
will not give her up to another man whom 
she wishes to marry. 

The uncle, William Marshall, turns the 
clock back to save his niece. The girl is ac- 
quitted, but subsequently commits suicide 
after giving birth to twins. (This latter is 
of¥-stage stuff — told over the sherry.) 

The child of this second hereditary irreg- 
ularity is a wild girl, Hope, a post-war 
product, who treats with ridicule her shady 
ancestry and her twin brother. 

The final scenes are during "the great 
world-plague" (1936). Hope Cameron is 
old and is engaged in humanitarian work at 



Thafs the De Casseres Verdict 
on ""A Sleeping Clergyman" ; 
Three More New Flays Discussed 

By BENJAMIN DE CASSERES 

Geneva. She is cynical about the necessity 
of saving the human race, but goes on wear- 
ily. Her twin-brother (by the murderous, 
suicidal mother) is now the talk of the 
world, for his serum has "saved the race." 

The picture should, I think, play straight 
story-stufif, leaving out the theories. 

Pictu/re value, 70 per cent. 

SPRING FRESHET 

Owen Davis rumbled into Broadway with 
another play, the second of the season by 
that mighty articulator of scenes and stitcher 
of dialogue. 

There is no subject that Mr. Davis has 
not transformed into play-acting — except the 
NRA codes. It is whispered he is now 
working on that rather complicated and 
nertzy theme. 

"Spring Freshet" is the name of Mr. 
Davis' latest opus (Lee Shubert producing). 

And he has tackled the New England 
Soul, not exactly in the manner of Eugene 
O'Neill nor yet in the manner of Edith 
Wharton, but somehow — as is proper — in the 
kindly, not too serious manner of Davisonian 
ethics. 

Wabbly is the word for this tale. 

There is, of course, a picture imbedded in 
Mr. Davis' play, for it is easier to conceive 
of a legless Marlene than it is to conceive 
of Owen Davis without the sly intent to 
write a play without good, sound, old-fash- 
ioned picture angles. 

It's the saga of the hard-fisted, hard- 
headed Levensellers, of old Ply. Rock breed. 
These Levensellers are, like their New Eng- 
land forbears. Bourbons : they never for- 
get and they never learn and they don't keer 
a ding. 

Isabel Levenseller (Esther Dale) is the 
Dictator of the clan. She arranges mar- 
riages and lays down all codes. She has 
even made out a will in which the Leven- 
sellers are "fixed" in a hundred-year plan. 

She has just — as the first act unfolds — 
brought about the unwilling nuptials of two 
young people. Marry or lose the jack 1 

The dour bridegroom has seduced a vil- 
lage girl, who is about to produce another 
Bucksporter. His cousin, Wesley Leven- 
seller, who lives in the house with his grand- 
mother — the arch-dragon, Isabel — has taken 
the blame for the "sin." Owny Davis, Jr., 
is this lad. 

And so we dawdle on in this slap-dash and 
often boresome piece of work to an ending 
that is neither logical nor good fresh fish. 
In the final expose, however, there is a big 
picture situation. 

But the grand hit of the performance was 
the old servant, Clementina Lynch, as played 
by Elizabeth Patterson. Clementina is full 
of wisdom, nerve and homely but deadly 
cracks at old lady Mussolini. 

Miss Patterson's work brought cheers 
from an audience that otherwise was prone 
to cough and snore at Mr. Davis' poor ex- 
ecution of a good idea. 

Picture value, 50 per cent. 



GREEN STICK 

I went shopping for picture material down 
in Macdougal street. 

Here is the Provincetown Playhouse, 
spawning-ground for Pulitzer Prize winners 
and the place where genius has, in past days, 
sprouted like overnight whiskers on grand- 
ma's chin-warts. 

The grand old ex-stable has been sterile 
of late. All genius is now either in Holly- 
wood or hooked up at swell Park avenue 
bars with rich Communistic patrons. 

But the Provincetown broke tomb long 
enough to give Jay Doten also a chance to 
razz the "New England Soul" (they simply 
won't let up on your Uncle Zeke from Down 
East-aways ! ) . 

The Morning family of New Bedford. 
Old half-daft widow (smell the old New 
England complex — ha ! ) hitlers and goer- 
ings small family with an iron will that is 
the quintessence of Caligula, Cromwell, 
Huey Long and that picture director that 
I'm always wishing would fall all the way 
down a Griffith Park hill. 

The crippled son was paralyzed when he 
fell from the mast of a ship owned by his 
poker-faced, God-fearin' father. 

Then there's another widow — same old 
Plym. Rock stock. 

But — lookee ! — there cometh a perpendicu- 
lar-walking niece with her young feller. 
She's been ter boarding-school. They are 
both Nietzschean — you know : dish-it-out- 
and-take-it stuff I 

And do they make things hum ? You bet ! 
Tragedy, drama and conflict Stalk the 
Boards. And the boards creak a lot down 
there. 

There is, I believe, some picture matter 
here. But it's tres messy now. 
Picture value, 25 per cent. 

DANCE WITH YOUR GODS 

You can't stir the breast or goose-flesh the 
spine of even the boobiest of the Boy Scouts 
any longer with the old tom-toms-— dickey- 
dickey-dick ! dickey-dickey-dick ! — pounded 
by a raft of Afro-Hollywood extras. 

I was, therefore, not moved by Kenneth 
Perkins' voodoo drama of the deep South, 
"Dance with Your Gods" (Laurence 
Schwab producing). Eenie meenie-miny- 
mo ! Fee-fi-fo-fum ! O gooseberries ! 

These superstitions of a few atavistic 
Negroes down in Louisiana, if true, are of 
no importance seeing the kind of real Black 
Magic they are pulling in Europe by and 
among us lily-whites. 

Here is the whole game of spells, abra- 
cadabra, incantations, witch doctors, curses, 
Moth Bouche, transplanting of souls, and 
everything except sound, real drama. 

Nobody in the audience believed this 
thing. Both on screen and stage it all sounds 
like pulmotor experiments on a kind of thrill 
that has forever passed awav : the bogev-man 
thrill. 

Pi-cture value, 0 per cent. 



36 



MOTION PICTURE HERALD 



November 3, 1934 



SHOWMEN'S REVIEWS 



|||l 



This deparfment deals with new product 
from the point of view of the exhibitor 
who is to purvey it to his own public 




Enter Madame 

(Paramount) 
Comedy-Drama 

While this picture is essentially light but hec- 
tic romantic drama, comedy is the predominat- 
ing entertainment and showmanship quality. The 
story is told against a continually suggested and 
occasionally active grand opera music back- 
ground. In one instance, the choral rendition of 
excerpts from "Cavalleria Rusticana," a feature 
of the anti-climax, should prove a treat to music 
lovers. 

As the picture strives to provide a diversity 
of entertainment for appeal to both class and 
mass patronage, the basic theme quite of ten is 
lost as various comedy interpolations are in- 
serted. With much here to sell there is also a 
problem. Picking out the factors that are com- 
mercially valuable in different localities will 
require more than ordinary study and analysis. 
Actually the story, together with the atmos- 
pheric situations added, appears to be the most 
poignant interest creating feature. 

Gerald falls in love with the temperamental 
opera star, Lisa. Married life — traipsing all 
over Europe, enduring his wife's tantrums at the 
interference of her coterie of press agents, maids, 
cooks and half-brother — proving not the glori- 
ous thing he had dreamed, reduction to the 
status of a dog-walker is the last straw. As Lisa 
embarks on a Scandinavian concert tour, Gerald 
returns to the States. 

A cable informing her of Gerald's divorce 
intentions brings her to New York along with 
her entire harum scarum melange. Although 
Gerald and Flora think they have everything 
nicely fixed up, Lisa is too much in love to 
surrender easily. She invites the pair to her 
performance of "Cavalleria Rusticana" and the 
beauties of the fine music work queer magic 
on Gerald. Later, at supper, Lisa, a combina- 
tion of imp and angel, with the assistance of the 
Doctor, Archimede, Bice and Farnum, plus a 
bit of hokum conniving, again hypnotizes Ger- 
ald and eradicates Flora. 

Comedy appears to be the quality upon which 
to concentrate. However, the "Rusticana," num- 
ber makes possible a legitimate bid for music 
lover support. While the picture is clean 
throughout and its moral value unquestioned, it 
is an adult attraction. Successful selling is 
more a matter of complete understanding of 
what is offered than a dependence upon name 
values or any particular feature.' — McCarthy, 
Hollywood. 

Produced and distributed by Paramount. A Benja- 
min Glaser production. Directed by Elliott Nugent. 
Original, Gilda Varesi Archibald and Dorothea Donn- 
Byrne. Screen play, Charles Brackett and Gladys 
Lehman. Costumes by Travis Banton. Sound, M. M. 
Paggi. Art directors, Hans Dreier and Ernst Fegte. 
Photographers, Theodor Sparkuhl and William Mellor. 
P. C. A. Certificate No. 268. Running time, when seen 
in Hollywood, 82 minutes. Release date, Nov. 2, 1934. 

CAST 

Lisa Delia Robbia Elissa Landi 

Gerald Fitzgerald Gary Grant 

Mr. Farnum Lynne Overman 

Flora Preston Sharon Lynne 

Bice Michelette Burani 

Archimede Paul Forcasi 

The doctor Adrian Rosley 

Aline Chalmers Cecelia Parker 

John Fitzgerald Frank Albertson 

Tamamoto Wilfred Hari 

Carlson Torben Meyer 

Bjorgenson Harold Berquist 

Operator Diana Lewis 

Scarpia (on stage) Richard Bonelli 



Evelyn Prentice 

(MGM-Cosmopolitan ) 
Drama 

The real entertainment and showmanship wal- 
lop of this picture is confined to the last two 
reels. Up to that point, it is a formula sophisti- 
cated domestic drama. In building to its punch 
climax, the story, following the what's sauce for 
the goose is sauce for the gander idea, has a 
woman timidly paying her philandering husband 
back in kind. The groundwork being laid, the 
show moves into a murder case and courtroom 
trial, which from a standpoint of tense drama 
and unique twists is worth the necessary wait- 
ing. 

The premise for what is to happen being es- 
tablished as John Prentice, successful criminal 
lawyer, realizes his error, his wife Evelyn ap- 
parently kills the man, Kennard, with whom she 
has carried on an affair. At the urging of his 
wife. Prentice takes the case of Judith Wilson, 
actually accused. The trial is going against him 
until no longer able to stand the district attor- 
ney's browbeating of the girl. Then Evelyn, 
interrupting the court, dramatically confesses 
that she is the killer. 

Stunned by this ajnazing situation. Prentice, 
who has come into possession of the dead man's 
diary, questions his wife on circumstantial facts 
which seem to involve her completely. Then 
turning upon Judith Wilson, the girl he is de- 
fending, he becomes prosecutor and wrings from 
her the story of what actually happens. It is 
proved that his wife did fire a shot ; also that 
Judith did kill the man who had been unfaithful 
to her. Judith's dramatic self-defense story, sup- 
plemented by Prentice's address to the jury, 
wins a verdict of not guilty, and husband and 
wife are reunited. 

In this picture, the natural big selling argu- 
ments are the names of Myrna Loy and Wil- 
liam Powell. Second to this asset is the oppor- 
tunity it permits to try a new tack in interest 
creation. By informing patrons that even though 
they have to wait, they will sit in on a situation 
tense and packed with unusual drama, that will 
both surprise and thrill them, the way is opened 
for many good approach angles. Available also 
is that old stock idea of asking them just what 
they would do if suddenly they were called upon 
to defend their own husband or wife and then 
just hint enough that the way in which Powell 
does it will be other than they could have im- 
agined. — McCarthy, Hollywood. 

Produced and distributed by Metro-Goldwyn-Mayer. 
A Cosmopolitan production produced by John W. Con- 
sidine, Jr. Directed by William K. Howard. Screen 
play by Howard Emmett Rogers and Lenore Coffee. 
From the book by W. E. Woodward. Musical score 
by Oscar Radin. Recording director, Douglas Shearer. 
Art director, Cedric Gibbons. Associates, Arnold Gil- 
lespie, Edwin B. Willis. Wardrobe by Dolly Tree. 
Photographed by Charles G. Clarke. Film editor, 
Frank Hull. Running time, when seen in Hollywood, 
87 minutes (to be cut). Release date, November 9, 
1934. 

CAST 

John Prentice William Powell 

Evelyn Prentice Myrna Loy 

Amy Drexel Una Merkel 

Mrs. Harrison Rosalind Russell 

Lawrence Kennard Harvey Stephens 

Judith Wilson Isabel Jewell 

Delaney Edward Brophy 

Chester Wylie Henry Wadsworth 

Dorothy Prentice Cora Sue Collins 

Mrs. Blake Jessie Ralph 



Norah O'Neale 

(DuWorld) 
Drama 

Filmed entirely in Ireland, in particular in 
Dublin and in a small village in the southern 
part of the country, this dramatic work from a 
British producer combines drama, romance and 
a semblance of comedy in rather effectively en- 
tertaining fashion. The dialogue is to a large 
extent in the idiom and accent of the country, 
but there is not the slightest difficulty in under- 
standing the lines for the most part, the accent 
being rather nearer to the American than the 
British. 

The picture is an adaptation by Brian Des- 
mond Hurst of a novel, "Night Nurse," by J. 
Johnston Abrahams, and as such tells its story 
of romance and romantic complication in a set- 
ting, first of a, Dublin hospital, then of a typhus- 
stricken village in the south of Ireland, where 
the dramatic involvement is worked out to a 
satisfactory conclusion. 

The exhibitor in a community predominantly 
Irish in descent should have no difficulty in 
interesting his patrons. The fact that numbered 
among the cast are several members of the 
famous Abbey Players, in their first motion pic- 
ture appearance, may be of value. The group 
has become synonymous with the best in the 
Irish theatre. There is little or no drawing 
power in names per se and title. 

Lester Matthews, young and handsome resi- 
dent doctor in a large Dublin hospital, is fear- 
ful that marriage would interfere with his 
career, and does not permit his attraction to 
Molly Lamont, a pretty nurse, to go further 
than an occasional mild flirtation, although she 
is in love with him. There comes to the hospital 
as a nurse Nancy Burne, playing the title role. 
Despite himself, he falls in love with her, she 
reciprocating his feeling. Eventually they be- 
come engaged. Miss Lamont is taken ill. Treat- 
ing her in her room, Matthews is seen by Miss 
Burne and the matron in Miss Lamont's arms, 
and Matthews, following his own standards, de- 
clares himself engaged to Miss Lamont, al- 
though it is the last thing he wants. 

He accepts a call to assist a village doctor 
in his fight against a typhus epidemic. When 
he is taken ill himself, and is in danger of death, 
Miss Lamont renounces her engagement, to send 
her rival to him, knowing he loves Miss Burne. 

There is definite attraction in the authentic 
atmosphere of the small Irish village, with its 
antiquated carts, bagpipes and native folk dances 
and songs. The ready Irish wit, apparent oc- 
casionally in the dialogue, serves to brighten 
and enliven the adaptation. — Aaronson, New 
York. 

Distributed by DuWorld Pictures. A Clifton-Hur«t 

production From the story, "Night Nurse." by J. John- 
ston Abrahams. Producer. Harry Clifton. Direction, 
adaptation and scenario, Brian Desmond Hurst. Pho- 
tographers, Eugene Schenefftan and V/alter Blakeley. 
Sound recording. Lance Comford, Charles E. Knott. 
Art director, J. K. Ditcarin. Musical director, John 
Reynders. Assistant director, H. S. Richmand. Musi- 
cal score, Herbert Hughes. Running time, 66 minutes. 
Release date, October 24, 1934. 

CAST 

Dermot Fitzgerald Lester Matthews 

Norah O'Neale Nancy Burne 

Nurse Otway Molly Lamont 

Pip Fitzgerald Patric Knowles 

Matron Kyrle Bellew 

Doctor Hackey Torren Thatcher 

Doctor Connellan Patrick Barr 

Mrs. Gogarty Sarah Allgood 

Doctor Joyce Tom Collin* 



November 3 



9 3 4 



MOTION PICTURE HERALD 



37 



Hell in the Heavens 

(Fox) 

War Comedy-Drama 

Here is a war picture, a story of flying men, 
with all the thrills, action, romance and humor 
that one expects in such entertainment. Basic- 
ally a, story of men from all walks of life, who 
thrown into a roaring cauldron, are inspired to 
heroic deeds by fear, it has a keynote of real 
human interest. Additionally it is endowed with 
a brand of theatrical hokum that many times 
has proved its ability to win the masses. 

While dramatic action that takes on the aspect 
of personal challenge is the predominating ele- 
ment, romantic love interest has not been ig- 
nored. That quality is developed by two per- 
sons, Conchita Montenegro, the only woman 
in the picture, and Warner Baxter. Though 
that is secondary, it is a substantial quality that 
may be thoroughly accented in selling the pic- 
ture to create the necessary feminine interest. 

Against the realistic atmosphere, there is 
drama in the romance involving Lieutenant 
Warner, Aimee and shavetail Hartley. The girl 
has affection for all the men, but her heart goes 
out to Warner, even though she always wanted 
to be dear to Hartley. There's drama to Pop 
Roget, a bold man, shot down many times and 
knowing the terror of close death. There is 
dramatic background to the comedy of Biggs, 
Davis and McGurk, who talk devil-may-care 
bravado to cover up their fear. Heroism char- 
acterizes the valor that sends De Laage up into 
the air to die before the Roche menace von 
Hagen's guns. It's touching drama as it per- 
tains to Corporal Teddy, who dreams of being 
an air hero but is afraid to fly. There's a thrill 
to Warner's challenging aerial battle with von 
Hagen, when as guns jam, Warner drives his 
plane into that of his foe. There's a thrill to 
the toast which two brave men, enemies though 
they are, drink to each other. 

"Hell in the Heavens" is not a big picture, 
but is acceptable a,s above the average, with 
many entertainment possibilities to be sold. In 
story and situation is ample opportunity for 
effective exploitation illustrating the show's 
thrilling color. — McCakthy, Hollywood. 

Produced and distributed by Fox. Produced by Al 
Rockett. Directed by John Blystone. Screen play by 
Byron Morgan and Ted Parsons. Based on the play, 
"The Ace," by Hermann Rossmann. Photographed by 
Bert Glennon. Sound, Joseph Aiken. Art directors, 
Jack Otterson and Hans Peters. Costumes, Wilham 
Lambert. Musical director, Louis De Francesco. P. 
C. A. Certificate No. 335. Running time, when seen in 
Hollywood, 80 minutes. Release date, November 9,' 
1934. 

CAST 

Lieutenant Steve Warner Warner Baxter 

Aimee Conchita Montenegro 

Second Lieutenant Hartley Russell Hardie 

"Granny" Biggs Herbert Mundin 

Sergeant "Ham" Davis Andy Devine 

Lieutenant "Pop" Roget Ralph Morgan 

Ace McGurk Vince Bamett 

Captain Andre DeLaage Wilham Stack 

Corporal Teddy May William Stelling 

Sergeant Chevalier J. Carrol Naish 

Clarence Perkins Johnny Arthur 

Baron Kurt von Hagen Arno Frey 

Lieutenant Schroeder Rudolf Amendt 

Sergeant Cortez Vincent Carato 



Are You A Mason? 

(M. J. Kandel) 
Comedy 

Comedy in the English fashion, this British- 
produced film to a large extent contains that 
type of humor which on occasion has brought 
a reaction of somewhat limited appeal from the 
general American audience. There are also the 
typically English characteristics of speech. 

The fact that the yarn has to do largely with 
a mixup into which a young married man gets 
himself as a result of his wife's insistence that 
he join the Masons offers an opportunity for 
selling copy which plays up the fraternal 
brother idea. 

The cast, consisting wholly of British players, 
means nothing to the patronage in this country, 
the title and theme being the strongest selling- 
points. There are several situations which hold 
a promise of laughs, revolving chiefly about the 



mother-in-law whose strong belief it is that 
membership in the Masons is the one manner 
by which a masculine member of the family may 
clear himself of anything he may have done 
previously. 

The young man of wealth has been disport- 
ing himself in a manner befitting a man with 
ideas of play during the absence of his wife. 
When she is about to return he realizes he has 
forgotten to join the Masons, as urgently re- 
quested by his wife at the direction of her 
mother. His father-in-law is supposed to be 
some sort of high potentate in his local lodge. 
The young husband's mind is still more dis- 
turbed, after telling his wife he has joined, 
when he learns the in-laws are due to arrive 
at any moment. 

From the time of their arrival the film is 
devoted chiefly to the manner in which he 
devises and re-devises schemes to evade being 
pinned down to anything definite relative to 
the Masons. He takes two friends into his con- 
fidence, one of them a suitor for the hand of 
his sister-in-law. It is early apparent that 
father-in-law is no more a Mason than he is, 
but has been using the subterfuge for many 
years to gain freedom at least one night each 
week. It has been mother-in-law's practice for 
many years to hold her husband in check by 
continuous reference to an escapade in the past 
with a French girl. Using a young actor friend, 
made up a,s a girl, to impersonate the "daugh- 
ter" of the escapade, the young husband only 
succeeds in further complicating his own situa- 
tion, until finally the situation is cleared as the 
sister-in-law's fiance, the only real Mason in 
the lot, comes to the rescue. — Aaronson, New 
York. 

Distributed in the United States by M. J. Kandel 
A Julius Hagen production, produced at Twickenham 
Studios, London. Directed by Henry Edwards. Musi- 
cal director, W. L. Trytel. Running time, 85 minutes 
Release date, Oct. 29, 1934. 

CAST: 

Frank Perry Sonnie Hale 

Amos Bloodgood J. Robertson Hare 

John Halton Davy Burnaby 

Eva Gwyneth Lloyd 

Mrs. Bloodgood Bertha Belmore 

Lulu Joyce Kirby 

George Fisher Lewis Shaw 

Ernest Morrison Michael Shepley 

Annie Davina Craig 

Mrs. Halton May Agate 



Evensong 

( Gaumont-British ) 
Musical Romance 

From the Knoblock-Beverley Nichols play, 
this _ is a_ good example of the type of super- 
musical in which the vocal and instrumental 
features, a legitimate part of the plot, are 
drawn chiefly from the operatic classics. There 
is a definite appeal to the music-lover, for Eve- 
lyn Laye, starred, sings excellently and Con- 
chit Supervia magnificently, with the mass 
general audience played to with a story which 
pictures the Cinderella-like transformation of a 
poor Irish girl into a world famous prima donna, 
her love-adventures and her tragic death after 
loss of voice and fame. 

Its box-office classification is much the same 
as that of "One Night of Love," with the rather 
important difference of the tragic ending. 
Though not artistically necessary, this is cer- 
tainly dramatically effective; Irela, the prima 
donna, aging and out-sung during a London 
gala performance of "La Boheme" by Baba, 
a young Spanish rival, falls dead while listen- 
ing to a gramophone record of her own young 
voice, with which she is seeking to drown the 
triumphant tones of Baba, singing to an ad- 
miring crowd in the green room. 

There is charm in the presentation of Irela's 
idyll with an Austrian archduke in Vienna, 
broken by the war, and there's piquancy of 
incident and humor, a<; well as high musical 
value, in the depiction of her triumphant course 
through Europe, from Paris to Rome, Venice, 
Afonte Carlo, Budapest. Excellent acting by 
Carl Esmond and Evelyn Laye makes the love 
story, whimsical in its development from a rich 
man's pursuit with bouquets and jewels into 
genuine passion, a real audience asset. There 



is good character work from Fritz Kortner and 
splendid singing by Browning Mumrnery. 

Maggie McNeill, an Irish girl with a fine 
natural voice is, in pre-war days, helped to 
Paris, and an adequate training, by George 
Murray, a musician. She abandons George for 
a career as Madame Irela. 

In Vienna, a handsome young man throws a 
bouquet in which she discovers a necklace. In 
Venice, she consents to acknowledge him. Count 
Ehrinberg, as her lover, and at a command 
performance before the aged Emperor, Francis 
Joseph, Irela learns that her lover is really the 
Archduke Theodore. 

Irela, singing to an audience of soldiers in 
France, again meets her first lover, George 
Aiurray. Later she finds him in a hospital for 
mental victims of the War. He does not rec- 
ognize her or her songs. 

The years pass. Irela is aging, but refuses to 
see that her voice is failing. She creates a ter- 
rible storm when Baba, young Spanish girl, is 
given equal prominence with her. In her dress- 
ing room, Irela once again receives Theodore, 
a widower, an outlaw. She dismisses him be- 
cause she thinks he is inspired by pity for her 
failure and tries to compel her manager to con- 
sent to a farewell tour of South America. He 
tells her the truth. 

Evelyn Laye (an American value) and Con- 
chita Supervia, a new discovery in international 
opera, are the talking points in a musical sense. 
The climax offers obvious opportunities to in- 
genuity in showmanship. — Allan, London. 

Produced by Gaumont-British at Lime Grove, Lon- 
don. Distributed by Gaumont. Directed by Victor 
Saville. Play by Edward Knoblock and Beverley 
Nichols, from Beverley Nichols' novel. Screen adapta- 
tion, Dorothy Famum. Scenario and dialogue, Edward 
Knoblock. Songs, M. Spoliansky. Lyrics, Edward 
Knoblock. Musical director, Louis Levy. Photogra- 
phy, Mutz Greenbaum. Art direction, Alfred Junge. 
Editor, Otto Ludwig. Sound, A. C. O'Donoghue. Cos- 
tumes, Cathleen Mann. Unit production manager, 
Graham Cutts. 

CAST 

Irela Evelyn Laye 

Kober Fritz Kortner 

Madame Valmond Alice Delysia 

Archduke Theodore Carl Esmond 

George Murray Emlyn WilHams 

Tremlove Muriel Aked 

Sovino Dennis Val Norton 

Pa McNeil Arthur Sinclair 

Bob McNeil Patrick O'iloore 

Solo tenor Browning Mummery 

Baba Conchita Supervia 



Loyaiti 



les 

(Associated Talking Pictures) 
Drama 

The adaptation to the screen of this strongly 
dramatic stage play by the late John Galswor- 
thy, produced in England by Associated Talking 
Pictures and distributed in this country by Har- 
old Auten, has maintained the dramatic vitality 
of the original play, but at the same time pre- 
sents an unintentional obstacle to the selling of 
the picture in the regular run of American the- 
atres. That problem revolves about the unusually 
pronounced King's English accent of virtually 
all the cast, at times, especially in the case of 
the feminine players, becoming almost unintelli- 
gible. 

The exhibitor individually will have to be the 
judge of whether that condition will be a factor 
in his community. On the other hand, the Gals- 
worthy origin of the film, in certain communi- 
ties at_ least, should have a definitely strength- 
ening influence. The play may be remembered 
as one of Galsworthy's most notable works. 

In its exemplification of racial and social 
prejudices, its emphasizing of the importance 
to a certain social stratum of England of what 
is severely construed as the "sporting thing to 
do," the film deals in basic human relationships, 
and as such has a strong, wide appeal. The loy- 
alties involved are of two varieties, on the one 
hand a loyaltj' to social caste and tradition, on 
the other to a sense of self-respect and to race. 
The result is the film's thematic conflict. 

Selling points are the story's conflict and the 
Galsworthy authorship of the play from which 
it is taken, with mention of the one name in the 
English cast which may mean something to the 
(Continued on page 40) 



SMASHES THRU 

CHARLES P C A T 

DICKENS' W IV t « I 

EXPECTATIONS 
OPENS AT THE 
RADIO CITY 
MUSIC HALL 
NOVEMBER 15! 





40 



MOTION PICTURE HERALD 



November 3, 1934 



average American film audience, that of Basil 
Rathbone, the pivotal character in the picture. 
In the conflict of which the film tells, there is 
naturally a considerable lack of rapid movement 
and action. 

Rathbone, a wealthy young Jew, is made to 
feel very much a certain subtle ostracism at a 
house party of the clannish social set. In his 
room later he discovers the theft of a large 
sum of money from his wallet and insists on 
calling the police, a justifiable action, but con- 
sidered by fellow guests and host as "not the 
thing to do." Then he plainly accuses another 
guest. Miles Mander, a "broke" clubman, of the 
theft. A bargain is struck, whereby it is pro- 
posed that if Rathbone will withdraw his 
charge, his entrance into an exclusive club will 
be arranged. He agrees. 

When he is turned down anyway, he presses 
his action, and Mander, to save face, brings a 
libel action. When, during the trial, it is dis- 
covered he was the thief, his attorneys with- 
draw the case. Mander, pressed by a police 
warrant, commits suicide rather than face a 
jail term and disgrace, although having had his 
satisfaction for insult to self and race, Rath- 
bone attempts to aid him to escape. Joan W ynd- 
ham, as Mander's young wife, bears the brunt 
of the wrongdoing of her husband. — Aaronson^ 
New York. 

Distributed by Harold Auteii. Produced by Asso- 
ciated Talking: Pictures. A Basil Dean production. 
Directed by Basil Dean. Adapted from John Gals- 
worthy's play. Photographed by Robert Martin. Art 
director, Edward Carrick. Rutining time, 74 minutes. 
Release date, October 24, 1934. 

CAST 

Ferdinand de Levis :. Basil Rathbone 

Margaret Orme Heather Thatcher 

Capt. Ronald Dancy Miles Mander 

Mabel Dancy Joan Wyndham 

Major Colford Philip Strange 

General Canynge Alan Napier 

Charles Winsor Algernon West 

Lady Adela Winsor Cecily Byrne 

Lord St. Erth Athole Stewart 

Lord Qiief Justice Marcus Barron 

Gilman Ben Field 

Inspector Jones Griffith Humphreys 

Jacob Twisden L. Hanray 

Ricardos Anthony Holies 

Theisure Stafford Hilliard 

Ricardos' daughter Maxine Sandra 



The Green Pack 

(British Lion) 
Mystery Drama 

Edgar Wallace's last story, and as ingenious 
in plot as most of his work, "The Green Pack" 
offers good mysterj' value, arising from the un- 
certainty as to which of three men has com- 
mitted a murder. They have agreed to deal out 
a deck of cards with the understanding that the 
one drawing the ace of spades is to do the 
shooting. 

This is the best angle of exploitation, but the 
general good level of the acting by a British 
cast is another point. 

Martin Greet, a financier, puts down $10,000 
to finance a gold prospecting expedition of 
three of his friends, Larry Deans, Mark Elliott 
and Tubby Storman. While they are in Africa 
he takes advantage of the fact that Larry's 
fiancee, Joan Thurston, has contracted gambling 
debts to force her to become his mistress. 

The prospecting party finds a rich gold field. 
Greet, taking Joan and her father with him, 
goes to Africa and, at the port, reveals that he 
intends, by means of a legal trick, to seize 
the gold field instead of sharing with the others. 

The three agree to kill him and deal the cards 
as described. Greet is found shot. 

The card game is the big scene, but patrons 
may be assured of a very good performance by 
Hugh Miller as the scheming financier, with 
John Stuart and Aileen Marson as efficient 
leads. — Allan, London. 

Produced at Beaconsfield and distributed by British 
Lion. Directed by T. Hayes Hunter. Story by Edgar 
Wallace. Scenario by J. Hunter. Photography, Alex 
Bryce and Harry Rose. Sound, Harold King. 
CAST 

Larry Deans John Stuart 

Joan Thurston Aileen Marson 

Martin Greet Hugh Miller 

Tubby Storman Garry Marsh 

Dr. Thurston J. H. Roberts 

Mark Elliott Michael Shepley 

Officer Anthony Holies 



Krazy's Waterloo 

( Columbia) 
Excellent Fun 

Rapidly shifting action, and lots of it — -the 
secret of the cartoon — has been captured and 
put to its best use in this release of Gharles 
Mintz's cartoon series. Ideas snap like fire- 
crackers with something new each half a minute. 
Krazy Napoleon summons his trusty army of 
three and goes to war. The giant Russian 
bugler summons his bugle corps from his beard. 
Bombs and cannonballs stop Krazy's infantry 
and the artillery. A pin deflates the third, the 
general, into a buck private and he also tries in 
vain to cross No Man's Land. Finally Krazy 
shoves of¥ in his snubby motorboat for Helena. 
It's an A-1 comic. — Running time, 7 minutes. 



noted, perhaps accounted for by the laugh- 
defying atmosphere of a projection room. — 
Running time, 10 minutes. 



Fixing the Stew 
(RKO Radio) 
Good Comedy 

The fact that this is entertaining comedy is 
due almost entirely to the comic ability of Leon 
Erroll. That he is a perpetual inebriate might 
have the effect of counting against the subject, 
but it is amusing nevertheless. Erroll, a highly 
aiyiusing drunk, is the victim of a nervous shock, 
prepared by his wife and mother-in-law to cure 
him of drinking. When his home and its occu- 
pants go entirely nutty, he is cured, but it is 
finally discovered that mother-in-law has re- 
placed him as the family inebriate. — Running 
time, 20 minutes. 



Two Alarm Fire 
( Paramount) 
Fair 

This, although not quite up to the standard of 
previous Popeye the Sailor cartoons, is none 
the less lively and in the Popeye fashion amus- 
ing. We find Popeye and his traditional husky 
rival in charge of neighboring fire engines. 
When Popeye's girl is caught in a burning build- 
ing, they go to the rescue. Popeye is bested 
at first, but a mouthful of his ever-present 
spinach does the trick. — Running time, 7 
minutes. 



Concert Kid 

( Columbia) 
Monontonous 

Scrappy is impresario for the baby violinist 
in this number of the Charles Mintz series. The 
reel suffers from sameness, the animators stick- 
ing to an idea as if held by the gum that pro- 
vides what little action the picture has. There 
is more audience fun in one minute of "Krazy's 
Waterloo" than in the seven minutes of "Con- 
cert Kid." — Running time, 7 minutes. 



Keeping Time 

(Paramount) 

Interesting 

In this number of the Grantland Rice Sports- 
lights series is pictured the major part that 
correct timing plays in the execution of various 
sports, as exemplified by individual champions. 
Among them are Fred Perry, tennis ; Bill 
Terry, baseball ; Paul Runyan, golf ; George 
Spitz, high jumping; Bill Bothran, running. 
With Ted Husing's clean-cut explanatory dia- 
logue, the subject appears lively, active and in- 
teresting. — Running time, 11 minutes. 



Laughing with Medbury 

in Malaysia 
( Columbia) 
Some Fresh Shots 

Introduced into this Futter-produced travel- 
ogue is patter by John P. Medbury connecting 
up shots of the Malaysian fire department going 
into action, though the mobile hydrant, the ele- 
phant, pauses too long loading up in the river. 
A certain sameness of the gag monologue was 



Spice of Life 

( Columbia) 

Jokes from the Press 

Humor selected from the Literary Digest is 
the bulk of this Mentone series, and there's 
likely at least one bit of wit to appeal to the 
risibles of each patron. The introduction and 
closing remarks by Doc Rockwell do not ac- 
complish their apparent objective of contrast; 
on the contrary, they slow up the picture at the 
start and take the audience away from the 
humor at the end. — Running time, 10 minutes. 



Old Kentucky Hounds 

( Paramount ) 
Fair 

Where there may be audience interest in the 
performance of severely trained dog players, 
this subject may be found entertaining. It tells 
the story, with appropriate off -screen voices and 
a variety of canine performers, of the southern 
plantation owner, his daughter, and his trainer, 
and the romance that is nearly broken when 
dirty work at the races nearly costs the colonel 
the important race. But it is all straight in the 
end, the subject being fair as entertainment. — 
Running time, 10 minutes. 



Flying Pigskins 
( Columbia ) 
Ideal Seasonal 

Splendidly pertinent to the gridiron season, 
now at its height, is this reel of the World of 
Sports series. The story by Jack Kofoed, 
Hearst writer on sports, is narrated skilfully 
and peppily by Fred Uttal, the while thrill 
plays from big games are screened after pre- 
liminaries showing the sport being played by 
children, women, the Japanese, and a rugby 
game in England in which each "eleven" in- 
cludes the residents of an entire village. — Run- 
ning time. 10 minutes. 



Happy Pilgrims 

(Universal) 
Amusing 

An animated cartoon burlesque on the old 
story of Miles Standish and John Alden, his 
pal, this is entertaining cartoon material. VVhen 
tough Miles is too bashful to tell Priscilla he 
loves her he gets his buddy, John, to do it for 
him. John does it too well, and Miles brings 
his Indians for revenge. But their appetites are 
stronger than their anger, and all's well that 
ends well, except for the town crier.— Running 
time, 7 minutes. 



Counsel on De Fence 

( Columbia) 
Slapstick 

Harry Langdon clings to several of the fa- 
miliar handles of silent day slapstick in this 
comedy. He gallops about in his underwear, 
he fells a cop with a paving brick. And yet 
the picture has its fresh moments, as well as a 
bit of story that is not of a mold. When 
Langdon's associate in court fails to interchange 
bottles and Langdon empties the bottle of poison 
down his throat, to convince the jury, he goes 
through a series of stomach-pumpings, only to 
have the prosecutor come around with another 
doctor to put him through the ordeal again. — • 
Running time, 20 minutes. 



Kay Parsons To Make Shorts 

Kay Parsons has been signed to make 
a series of shorts for an independent pro- 
ducer featuring the atmosphere of the "gay 
nineties." The Gay Nineties Club, in New 
York, will be used for background. 



1 



November 3 



19 3 4 



MOTION PICTURE HERALD 



41 



THE HOLLYWOOD SCENE 



By VICTOR M. SHAPIRO 
Hollywood Correspondent 

Central Casting Bureau has just inaugu- 
rated its Advisory Council, consisting of 20 
members drawn from church, civic, educa- 
tion and welfare associations. 

At a luncheon in the board room of the 
Hays office here last week, Campbell Mac- 
Culloch, manager of Central, explained that 
the organization, one of the largest employ- 
ment agencies in the world, had many com- 
plicating problems to solve among the 8,000 
registered for extra work in the films with 
but an average of 350 jobs a day handed out. 

Central Casting expends more than 
$2,500,000 annually in pay checks for extras, 
no commission being exacted, and during the 
eight years of its existence a total of $20,- 
000,000 has been paid out. 

More than 4,000 complaints have been 
filed with Central Casting since the new 
"complaint" department was installed 
October I. Of this number, 750 asked for 
personal interviews, 3,000 telephone com- 
plaints were made and 300 letters received, 
all expressing their Individual claim for 
work. 

According to Allan McDonald, director of 
the bureau, it will require four weeks to in- 
terview all the plaintiffs. Of the cases 
already closed, actors unable to get work in 
the extra ranks were found positions outside 
the picture business. Of this group, 35 jobs 
were permanent. 

No one appealing to this department is 
refused assistance. Central Casting has at its 
disposal 160 agencies upon which it can call 
to giA'e immediate attention to any emergency 
case. 

V 

Giannini Cites British Unity 

"England, as an industrial nation, and 
England, as a government, is realizing the 
power of the screen." 

It was Dr. A. H. Giannini, banker, speak- 
ing, on his return to Hollywood after two 
months in Europe. 

"The British government is lending every 
aid to the picture industry there," he said. 
"While her producers have made only a few 
films suitable for world market, optimism in 
the industry is high and theatres are doing 
big business. 

"The one fly in the ointment with English 
producers is their dealings with middle men. 
One producer went to an insurance company 
that takes all manner of "risk" policies, and 
had them write one on the assumption of the 
gross a film would establish after it was 
produced. 

"With this insurance policy, the pro- 
ducer went to his bank and secured his 
financing. Producer and banker In England 
must establish direct contact if stability 
is to be established and confidence main- 
tained. 

"In Italy, Mussolini, who always recog- 
nized the value of the screen in his own 
country, is now contemplating film produc- 
tion suitable for the world at large. Musso- 
lini told me that he was particularly well im- 



pressed with the work of Frank Capra and 
Frank Borzagc, both Italians. 

"In my travels, I found that the public do 
not shop for their entertainment according 
to 'country of origin.' Audiences are only 
interested in entertainment values. That's 
why American films have maintained their 
supremacy. Other countries still want to 
teach and instruct." 

V 

Renting the Jools 

According to the customary rental charge 
of 10 per cent of actual value, exacted from 
studios for props, Paramount should pay 
William Howard Hoeffer $300,000 for the 
first week rental on his collection of jewelry 
brought here from New York for use in 
"The Gilded Lily," in which Claudette Col- 
bert is the glittering shrine for the jewels. 

It is not likely that such a sum will be 
paid the New York jeweler, as considera- 
tion. The figure in all probability will not 
reach one per cent of the appraised value. 
The jewels are being guarded by a detach- 
ment of special guards equipped with enough 
artillerjf to mow down an army. 

V 

News Flashes 

Hal Roach is grooming his new plane for 
a west-east speed record in carrying the first 
print of his newest feature production, 
"Babes in Toyland." The producer has 
christened the plane after the picture. 

* =!= * 

Universal claims the scoop of the season 
by breaking forth with a feature production 
based on the experiments of Dr. Robert E. 
Cornish, who succeeded in bringing a "dead" 
dog back to life. Experiments have been go- 
ing on for months at his laboratories in 
Berkeley, and during this time. Universal, 
with the aid of Dr. Eugene Frenke, has had 
cameras trained on the work without any 
other film company knowing anything about 
it. Coupled with the technical side of the 
experiments is an interesting story. It will 
be released soon, under the title "Life Re- 
turns." A A M 

Hearing for final settlement of compensa- 
tion due the Fox West Coast trustees includ- 
ing Charles P. Skouras, William H. Moore 
and Charles C. Irwin, along with the legal 
firm of O'Malveny, Tuller and Mayers, will 
be heard in Referee W. S. McNabb's court 
November 8. 

Both groups are asking for the statutory 
limits on allowable compensation for their 
labors. 

V_ 

Ten New Pictures Start 

Highlight of the week's production activity, 
which saw 10 new pictures begin, was the start 
of active shooting on the Charlie Chaplin pic- 
ture, as yet untitled. Chaplin is the author, 
director and star of the show. The supporting 
cast to date includes Paulette Goddard, Carter 
DeHaven, Henry Bergman, Alan Garcia and 
Norman Ainsley. Of the remaining nine new 
productions, Fox and Paramount each began 
three, while Columbia started a pair and Ma- 
jestic one. 

Seven features were finished. Warner has 



ADVISORY COUNCIL HELPS EXTRAS 
BRITAIN AIDS INDUSTRY: GIANNINI 
FILM ON BRINGING BACK TIIE DEAD 
TEN FILMS START; SEVEN FINISHED 

two, Universal, Fox, Twentieth Century and 
Majestic one each. 

Alost important of the Fox trio starting is 
the Will Rogers picture, "The County Chair- 
man," in which he will be supported by Evelyn 
Venable, Louise Dresser, Berton Churchill, 
Kent Taylor, Frank Melton, Stepin Fetchit, 
Robert McWade and Charles Middleton. The 
second is "Twenty-Four Hours," the cast of 
which features Mona Barrie, Gilbert Roland, 
John Halliday and Mischa Auer. A Spanish 
dialogued feature, "Insure Your Wife," present- 
ing Raoul Roulien, Conchita Montenegro, Bar- 
bara Leonard, Antonio Moreno and Louis Al- 
berni, completes the Fox schedule. 

1 

Paramount Begins on Three 

In the Paramount group, the outstanding 
number appears to be "Caprice Espagnole" 
(tentative title), starring Marlene Dietrich with 
Joel McCrea, Lionel Atwill, Edward Everett 
Horton, Alison Skipworth, Don Alvarado and 
Kdwin Maxwell. Started also was "The Gilded 
Lily," with Claudette Colbert in the leading role, 
the support including Fred MacMurray, Ray 
Milland, Ed Gargan and Forrester Harvey. To 
complete the trio, "Wings in the Dark" was 
put into work. In this, Myrna Loy is teamed 
with Gary Grant in the leads, and Roscoe 
Karns, Arthur Hohl and Russell Hopton are 
featured. 

Columbia started Lee Tracy, Jimmy Durante, 
Sally Filers, Fred Keating and Florence Rice 
in "Carnival," and at the same time put "Pass- 
port to Fame" before the cameras. Edward G. 
Robinson is starred, with Jean Arthur, Fred 
Keating, Etienne Girardot and Donald Aleek 
also listed. 

The newly starting Mascot feature. "The 
Marines Have Landed," will present ^^^illiam 
Haines, Esther Ralston and Conrad Nagel in 
the principal roles. 

Warner Completes Two 

A recapitulation of finished product shows 
Warner Brothers has completed shooting on 
"Sweet Adeline," a musical, the cast of which 
is headed by Irene Dunne and Donald Woods, 
with Ned Sparks, Hugh Herbert, Joseph Caw- 
thorn, Winifred Shaw and Nydia Westman 
featured in the support. Also transferred to the 
cutting room was "Racing Luck," in which Lyle 
Talbot, Mary Astor, Roscoe Karns. Henry 
Kolker, Frankie Darro and Gavin Gordon will 
be seen. 

Metro-Goldwyn-Mayer completed "Repeal," 
in which Carole Lombard, Chester Alorris, Leo 
Carrillo, Sam Hardy, Zasu Pitts and Nat Pen- 
dleton interpret the Charles Francis Coe ston.'. 
Fox finished "East River," in which "S^ictor Mc- 
Laglen and Edmund Lowe again are co-starred 
and Grace Bradley, Marjorie Rambeau. Ruth 
Peterson, Roger Imhof and Charles Bickford 
featured. 

The contribution from Universal is "Night 
Life of the Gods," starring Alan Mowbray and 
Florine McKinney, with Irene Ware, Pegg>- 
Shannon and players representing many of the 
gods and goddesses of ancient mythology in 
support. Twentieth Century completed the first 
picture on its 1934-35 program. "The Alighty 
Barnum." Wallace Beerj- is starred, and tlie 
cast includes Adolphe Meniou. Janet Beecljer 
and Rochelle Hudson. 

Last of the seven finished pictures is Ma- 
jestic's "The Perfect Clue." the cast of which 
is headed by David Manners. Skeets Gallagher, 
Dorthy Libaire and Betty Blythe. 






with 



JACK BENNY 
NANCY CARROLL 
GENE RAYMOND 

SYDNEY HOWARD MITZI GREEN 
SID SILVERS FRANK PARKER 
THE BOSWELL SISTERS 

Sidney Blackmer * Ralph Morgan 
Shirley Grey * Sam Hardy * William Boyd 
Jean Sargent and Patsy Kelly 




R E L E A S ED' 



THRU 



UNITED ARTISTS 



44 



MOTION PICTURE HERALD 



November 3, 1934 




CUTTING ROOM 



nil'' 



Advance outlines of productions nearing 
completion as seen by Gus McCarthy of 
Motion Picture Herald's Hollywood Bureau 



I. 



THE LITTLE MINISTER 

Radio 

In theme, production credits and quality, per- 
sound and audience interesting possibilities, 
this story promises to parallel Radio's 'Little 
Women' a year ago. While there is no similar- 
ity in the story, it appears to have the same 
relative entertainment quality that made that 
classic one of the year's outstanding successes. 

'The Little Minister' is an old and familiar 
story. Written by James M. Barrie, whose 
"What Every Woman Knows' (MGM) will 
be released shortly, it has had a great Ameri- 
can sale in book form. As a stage play, it is 
one of the vehicles by which Maude Adams is 
remembered. The screen play is by Sarah Y. 
Mason and Victor Heerman, who adapted 'Lit- 
tle Women.' Direction is by Richard Wallace. 

Katharine Hepburn has the role of Babbie, 
the wily, artful little gypsy girl. John Beal, 
noted on the legitimate stage and seen on the 
screen in 'Another Language' and 'Hat, Coat 
and Glove,' plays the part of the Little Minister. 
While they are the story's central figures, the 
remainder of the supporting cast is composed 
of wellknown screen names, among them 
Lumsden Hare, Alan Hale, Billy Watson, Andy 
Clyde, Donald Crisp, Leonard Carey, Barlowe 
Borland, Mary Gordon, Herbert Bunston, Ivan 
Simpson and Harry Barresford. 

Localed in Scotland, timed to the 1880's, 
'The Little Minister' is a story of conflict 
and heroism — a fervent love versus a rigid and 
righteous conscience. Its tense drama is coun- 
terbalanced by unique romance and carries a 
comedy vein that in contrasting realism creates 
a naturalness readily understood and appreciated. 

As in the case of 'Little Women', the pro- 
ducers have devoted months to research for 
authenticity and faithfulness in backgrounds, 
costumes and character. More than the usual 
time has been devoted to production. Un- 
doubtedly the picture will be given the benefit 
of an extensive suoporting campaign. 



THE PERFECT CLUE 

Ma]esfic 

As the title indicates, this is a dramatic 
mystery picture. Yet it is one in which other 
elements, particularly romantic love interest, 
play a lively part. But the idea which is 
readily read into the title and the manner in 
which the unique clue is woven into the story 
appear to be the outstanding exploitation as- 
sets. 

The original story is by Lolet Ann Westman, 
adapted by Albert DeMond, scenarist on such 
pictures as 'The Sphinx,' 'Shadows of Sing 
Sing,' and 'Sensation LIunters.' Added dia- 
logue is contributed by Ralph Ceder and Don 
Brown. Direction is by Robert Vignola, re- 
membered for many silent day successes, sev- 
eral outstanding European-produced pictures 
and recently Monogram's 'Broken Dreams.' 

David Manners and Dorothy Libaire, seen 
in 'Bondage' and recently in 'Jennie Gerhardt' 
and 'Picture Brides,' have the leads. Sup- 
porting players include Skeets Gallagher, Ralf 
Harolde, William P. Carleton, Betty Blythe, 
Charles H. Wilson, Robert Glecker and Pat 
O'Malley. 

The modern yarn has the girl. Miss Libaire, 
leaving her father's home in rage, as she learns 
he is planning to marry again. About to elope. 



The presentations of this depart- 
ment are in no sense reviews of the 
pictures or evaluations of the produc- 
tions. They are inventories of material. 

The endeavor is to inform the ex- 
hibitor of the nature of the story and 
the personnel and to set forth the ele- 
ments of appeal which the producer 
is seeking to put into the product. 

"The Cutting Room" is published 
for tlx special service of exhibitors 
xvho require some detailed information 
concerning the character of the pic- 
ture and its selling factors in advance 
of previews, reviews and press books. 

This department's survey of pic- 
tures in no way anticipates or sup- 
plants the functions of the Showmen's 
Kevietvs which are prepared when the 
finished product is made available. 



she flees from her fiance, is picked up in a 
taxi, driven by an ex-Sing Sing convict. Man- 
ners, to be whirled into a thrilling series of 
situation that involve murders, robberies, 
wrongful accusations, jail. By means of a 
bowling tenpin, the girl discovers a clue that 
clears Manners of suspicion and brings about 
a situation that not only permits her father to 
marry the woman of his choice, but finds her 
given the approval of her disappointed sweet- 
heart in her marriage to Manners. 

Packed with action and excitement, the title 
and theme content of the story make possible 
a line of interest creating and novel exploita- 
tion. 



BACKFIELD 

(Tenfatlve Title) 
MGM 

A seasonal and topical football yarn, this 
one indicates an entertainment and showman- 
ship trend somewhat apart from the stereo- 
typed. Original story and adaptation are by 
Byron Morgan, who wrote Laurel and Hardy's 
'Sons of the Desert', and J. Robert Bren, who 
did 'Looking for Trouble.' Direction is by 
Russell Mack, who made 'The Spirit of Notre 
Dame.' 

In the story, in which professional football 
is the villain, four boys whose inteest in foot- 
ball playing was born when they were paroled 
to a playground, grow up and through high 
school and a couple of years on the vai-sity 
team prove a backfield comparable to the 
famous 'Four Horsemen.' With many scenes 
atmospheric of college life and romance in- 
tervening, the yarn reaches its climax when 
the star pig-skinner is made an offer to turn 
'pro.' He is torn between college loyalty, love 
of the girl who grew up with him and the 
desire for big money. The coach learns about 
the deal and suspends the quartet. As they 
learn the lesson of life and that not all that 
glitters is gold, they dash into the big game 
and win it. 

Robert Young and Betty Furness are the 



hero and heroine of the story. Supporting play- 
ers include Leo Carrillo, in the comedy relief 
as campus tailor; Ted Healy, the 'pro' pro- 
moter; Stuart Erwin, Preston Foster, Robert 
Livingstone, Norman Phillips, William Tanan 
and Franklin Parker. 

The fanfare of football, more intense than 
ever this year, is the peg upon which exploita- 
tion should be hung. The procedure is fa- 
miliar, yet novelty in creation and application 
should be sought. 



BACHELOR OF ARTS 

Fox 

Many things commercially valuable but not 
ordinarily found in straightaway production are 
available in this novel comedy romance story 
of modern college life. For a change this is 
a story of college boys and girls ; there's no 
football game or athletic heroism, rather it's 
a cross section view of the thousands of girls 
and boys who are today's collegiate student 
body. 

The story is by John Erskine, Columbia 
professor, noted humorist and author of many 
successful novels. His position gives him a 
natural insight into the things of which he 
writes. The screen play is by Lamar Trotti. 
Music and lyrics are by Richard Whiting and 
Sidney Clare. Louis King is the director and 
John Stone, successful director in the past, is 
the producer. 

Told against the human interest true-to-life 
atmospheric background of college people to- 
day, 'Bachelor of Arts' is the comedy romance 
of a wealthy young boy with $300 a month 
spending money, and a poor girl, working her 
way through school. 

Tom Brown and Anita Louise, the youthful 
sweethearts of 'Judge Priest', are the centers of 
romantic interest. Henry B. Walthall, outstand- 
ing in 'Judge Priest' and 'Viva Villa', is the 
kindly, understanding professor. In the role 
of his wife, Mae Marsh is teamed with Walthall 
for the first time since they were together in 
'Birth of a Nation.' Arline Judge is the soph- 
omoric campus vamp who nearly upsets the 
romantic applecart. Stepin Fetchit, "frat" 
janitor, is responsible for much of the comedy. 
Other players are Frank Albertson, currently 
in 'Enter Madame ;' George Meeker, now in 
'Broadway Bill' and 'Richest Girl in the 
World' ; Frank Melton, currently being seen 
in 'The White Parade,' 'Handy Andy' and 
'Judge Priest' ; Berton Churchill and John 
.A.rledge. 

Something entirely new in collegiate yarns 
appears to be the line to create popular interest, 
somthing which the present title hardly conveys. 



THE WHITE COCKATOO 

Warner 

This story is melodramatic mystery, novelty 
woven out of an unusual situation, and carry- 
ing a light romantic touch. To build its color, 
the locale chosen is an ancient chateau, trans- 
formed into a hotel, on the bleak French coast. 
The production is adapted from a novel by Mig- 
non G. Eberhardt, several of whose books have 
been best sellers. The screen play is by Ben 
Markson, who did 'The Case of the Howling 
Dog' and collaborated on 'Here Comes the 

(Continued on page 46) 



I 



In 

HELL in the 

H 

Coitciilfa 

MONTENEGRO 
RUSSELL HARDIE 

Herbert Mundin • Andy Devine 
William Stellins* Ralph Morsan 

Prodaced by Al Rockett Directed by John Bly$ton» 

(0 



46 



MOTION PICTURE HERALD 



November 3, 1934 



PICTURES IN THE CUTTING ROOM 



(Continued from page 44) 

Navy', and Lillie Hayward, an associate on the 
scenario of 'Registered Nurse' and also a col- 
laborator with Markson on 'Big Hearted Her- 
bert.' Direction is by Alan Crosland, rnaker 
of 'Midnight Alibi' and 'The Personality Kid.' 

The personnel interpreting the story is headed 
by Jack Muir and Ricardo Cortez. Featured 
players included Gordon Westcott, Ruth Don- 
nelly, Walter Kingsford, Minna Gombell and 
John Eldridge. Lesser roles are occupied by 
Armand Bordes, Bentley Hewlett, Addison 
Richards, Georges Renevant, Andre Cheron, and 
a silent day star, Pauline Garon. 

The story is that of a girl who must share 
a large inheritance with an unseen brother who 
will be identiiied by presenting the second half 
of a paper which she holds. Various forces seek 
to kill her and thus get the money rightfully 
hers. Several murders are committed and the 
man who sought to befriend the terrorized vic- 
tim finds himself accused. Amid much suspense 
packed excitement, Cortez unravels the mystery, 
unmasks the villains and the killer, and sets 
the stage for a romantic finale. 

Showmanship that sells exciting, baffling 
mystery is the brand needed to popularize this 
production. 



THE RIGHT TO LIVE 

Warner 

Drama with a potent heart appeal is the es- 
sence of this production. It's the story of two 
brothers and a woman. Modern in atmosphere 
and localed in England, it is a yarn of con- 
flict and duty. One man, seriously crippled, 
begs his brother to entertain his wife, to bring 
some pleasure into a drab life. The two fall 
in love, a situation which, when discovered by 
the first man, builds to tense suspense in which 
anything might happen. It is, however, 
climaxed by a logical though unusual finale. 

The original story is by Somerset Maugham, 
whose recent Radio production 'Of Human 
Bondage,' proved widely popular. The screen 
play was done by Ralph Block, credited with 
'Gambling Lady,' 'Massacre' and the forthcom- 
ing 'I Am a Thief.' Direction is by William 
Keighley, maker of 'Journal of Crime,' 'Doctor 
Monica,' and the current 'Big Hearted Her- 
bert.' 

Josephine Hutchinson, who made her screen 
debut in 'Happiness Ahead', is the woman in 
the case. Colin Clive, recently in 'The Key' 
and 'One More River,' is her husband. George 
Brent, lately in 'Stamboul Quest' and 'Desir- 
able', is the brother with whom Miss Hutchin- 
son falls in love. Supporting players include 
Peggy Wood, seen in 'Handy Andy' ; the screen 
veterans Henrietta Crosman and C. Aubrey 
Smith, and the much younger Phyllis Coghlan 
and Leo Carroll, who was in 'Sadie McKee.' 

Promising to be a distinctive woman's picture, 
pitched to a rather serious key and of a tempo 
characteristic of Maugham's works, it deals 
with a situation which often has proved its 
dramatic entertainment value. Therefore it 
calls for a type of showmanship accentuating 
its human interest qualities. 



STRANGE WIVES 

Universal 

Domestic comedy, a brand of entertainment 
that many times has proved its entertainment 
and commercial value, is the element of this 
story. But it's radically different domestic 
comedy. 'Strange Wives' is the story of a 
young American who marries an exotic Russian 
girl and then has a horde of in-laws from be- 
yond the Urals descend upon him. The prob- 
lem is solved in hilarious style. Applying busi- 



ness principles, he marries them all off and 
gets rid of the menace to his domestic bliss in 
a way that many a man would like to do. 

The story is adapted from Edith Wharton's 
'Bread Upon the Waters,' which was seriaHzed 
in Cosmopolitan. The screen play is by Gladys 
Unger and James Mulhouser. Richard Thorpe, 
recently credited with 'Secrets of the Chateau' 
and 'Cheating Cheaters,' is the director. 

Roger Pryor, currently in 'Belle of the Nine- 
ties,' is the harassed hero. A newcomer, 
June Clayworth, who has played in many stage 
hits on the New York stage, occupies the role 
of the exotic Russian girl. Included in the 
cast are Esther Ralston, recently in 'Romance 
in the Rain' ; Hugh O'Connell, seen in 'Gift 
of Gab' ; Ralph Forbes, now in 'Barretts of 
Wimpole Street' and 'The Fountain' ; Caesar 
Romero, Francis Sullivan and Valerie Hobson, 
two juveniles seen in 'Great Expectations' ; Les- 
lie Fenton, Ivan Lebedeff, Doris Lloyd, Claude 
Gillingwater, Harry Cordin and Greta Meyer. 

Being an unusual concoction of entertainment 
both nonsensical farce and hectic action and dia- 
logue, and taking the title tone, as a cue, show- 
manship that convinces patrons of a laugh a 
minute is seen as the character of exploitation. 



CALL TO ARMS 

Columbia 

This is a topical drama, dealing with the ef- 
fects of the present day 'Red' communistic 
furore and the ways and means which an old 
Civil War veteran adapted to squelch it within 
his own family. The original story, screen play 
and direction are by Willard Mack, who also 
plays the lead role. Actor, author of 'Madame 
X,' 'Caught Short' and 'Reducing,' Mack also 
directed 'What Price Innocence' and 'Broad- 
way to Hollywood.' 

Supporting roles are occupied by Esther 
Ralston, Ben Lyon, Charles Sabin, Sheila Man- 
ners and Carlyle Moore, Jr. as Mack's chil- 
dren ; William Bakewell, in love with Sheila 
Manners ; William V. Mong and Claude Gilling- 
water as veteran buddies ; Wera Engles as a 
communistic Joan d'Arc, and the late Lou Tel- 
legen as a red agitator. 

The comparatively recent San Francisco 
strike serving as an initial background. Mack 
goes to the Sawtelle Soldiers' Home when 
he learns that two of his boys have Jjeen bit- 
ten by the communistic bug. Tolerant of the 
boys' viewpoint, he attends a meeting only to 
break it up when he considers the talk con- 
trary to the patriotic principles for which he 
had fought. Daughter Mary's happiness being 
his chief objective, now what his boys have 
proved disappointments, a strike in the factory 
in which Bakewell is employed sends the old 
veteran into action. Rallying his old buddies, 
breaking into the Home's arsenal, the boys in 
blue march again to round up the red ring- 
leaders and save Lyon and Sabin from an act of 
anarchism. 

Local conditions, which the showmen on the 
spot are naturally more familiar with than 
anyone else, should dictate the manner in which 
this production is exploited. 



DEVIL DOGS OF THE AIR 

'Warner 

To an unusal degree the success of the 
latest previous picture of the principals has an 
important significance in the showmanship po- 
tentialities of 'Devil Dogs of the Air.' Many of 
the persons associated with 'Here Comes the 
Navy' are engaged in the making of this. Its 
stars, James Cagney and Pat O'Brien, again 
are teamed, and Frank McHugh, the comedy 
relief, again is featured. The man who made 



'Here Comes the Navy,' Lloyd Bacon, is direct- 
ing. The original story is by John Monte 
Saunders, who, starting with 'Wings' and run- 
ning down through 'Dawn Patrol,' the 'Eagle 
and the Hawk' and 'Ace of Aces,' has spe- 
cialized in aerial thrill yarns. The screen 
play is by Earl Baldwin, a collaborator on 
'Here Comes the Navy' ; the adaptation by Mal- 
colm Stewart Boylan, who was associated with 
'Shipmates' and 'Hell Divers.' It is being 
photographed by Arthur Edeson, who was the 
cameraman on 'Here Comes the Navy.' 

Having clicked once as a dominating unit, the 
mentioned personnel can be reasonably expected 
to do likewise again. While, as indicated by 
the title, the yarn is entirely different, the en- 
tertainment and showmanship atmosphere is 
similar. Cagney, a sensational flying circus stunt- 
ter, joins the Marine Aviation Corps and com.es 
under the command of his boyhood idol, 
O'Brien, who stands all of Cagney's cocky 
bragging and boasting until Cagney tries to 
cut in on his girl, Margaret Lindsay. That 
takes care of the romantic love interest angle. 
Thrill and sensationalism are left for the aerial 
stuff, which promises to be entirely novel in 
its hair-raising quality as well as comedy color. 
Included are the recent maneuvers of the 
Marine Flying Corps, in which hundreds of 
planes and battleships and thousands of fliers and 
sailors participate. 

The smash showmanship of this is evident. 
Made in cooperation with the Navy Department, 
it can be expected that department will be will- 
ing to cooperate in exploitation. 

THE GILDED lTlY~ 

(Tentative title) 
Paramount 

Two pictures in which Claudette Colbert 
starred should be kept in mind in publicizing 
this production. In many ways it combines many 
of the qualities of 'Torch Singer' and 'It Hap- 
pened One Night.' The story, intriguing romance, 
is by Melville Baker and John Kirkland, who 
did 'Zoo in Budapest.' The screen play is by 
Claude Binyon, who did 'Ladies Should Listen,' 
'Many Happy Returns,' and the dialogue on 
'Shoot the Works.' Direction is by Welsey Rug- 
gles, who recently made 'Bolero' and 'Shoot the 
Works.' Music and lyrics are by Arthur John- 
ston and Sam Coslow. 

The story is that of a modern office girl, 
whose joys, pleasure and dreams are those of 
almost every stenographer. Loved by a young 
newspaper man, she in turn falls in love with an 
English noble traveling incognito. Even though 
he enjoys her Thursday night trips to Coney 
Island and popcorn eating, he soon jilts her. 
To alleviate her disappointment, the newspaper 
man, ballyhooing her as a girl who spurned 
nobility, builds her into a sensational and 
glamorous night club attraction. In England, 
the toast of London, she reverses the tables on 
the man who once jilted her to give her af- 
fection to the reporter who made her famous. 

Two leading men, Ray Milland, seen in sev- 
eral recent Paramount features, and Fred 
MacMurray, stage and radio star, who will be 
seen in Radio's 'Portrait of Laura Bayles,' sup- 
port Miss Colbert. The first is the nobleman. 
MacMurray is the newspaper man. Other 
players are Ed Gargan, Eddie Craven, James 
T. Quinn and Robert Dudley. 

The Colbert vogue, now at its height because 
of 'It Happened One Night' and 'Cleopatra,' is 
a business creating asset not to be overlooked. 
Also there is the fact of her singing in 'Torch 
Singer.' There is besides the spirit of youthful 
zip and gayety, with all exploitation directed 
towards arousing the curiosity of the younger 
moderne contingent of theatre-goers. 




''HELLO! 
IS MISTER 
THOMAS OF 

MICHIGAN 
AMONG 
OUR 
READERS 
TODAY!'' 



We got that awfully swell 
letter you wrote. 

We're taking the liberty of 
reproducing it. 

"Dear M'G-M: 

I played your colored short 'HOLLAND 
IN TULIP TIME' with The com- 
ments on the short exceeded those on the 

feature, this in spite of the fact that 

is an outstanding attraction. Your com- 
pany's shorts have been splendid. Sincerely, 

MARTIN THOMAS." 
BRAUMART THEATRE COMPANY, 
(operating theatres in 4 cities in Michigan.) 

Thanks so much, Mr. Thomas! And wait *till 
you see the next Fitzpa trick Traveltalks in 
Technicolor"Zion, the Canyon of Color" and 
"Ireland, the Emerald Isle." M-G'M's pride. 




-HOLL-AND 
IN TULIP 
TIME- 

A FITZPATR/CK 
TRAVELTALK (N 
TeCHNlCOLO/? 



+8 



MOTION Picture herald 



November 3, 1934 



m . TECHN€L€eiCAL III 



The BLUEBOOK School 

By F. H. RICHARDSON 

QUESTION NO. 246. — (A) Is It essential to the best kind of perfornnance that nnotor-generators having no sub- 
base but coupled armature shafts, be set in perfect alignment, perfectly level, and that they be held immovable 
by securely fastened anchor bolts? Explain. (B) Is it advisable that the projectionist make the electrical connec- 
tions when a new set is installed? Explain. (C) What oil should be used for motor-generator sets, and why? If it 
could not be obtained, what would you do? (D) What precaution must be taken in selecting a grease for ball 
bearing sets? 



Answer to Question No. 240 



Question No. 240 was: (A)lVith what 
would you clean a projector mechanism 
after a fire? (B) Centigrade temperature 
being zero, what would be the Fahrenheit 
reading? (C) What is the relative reflection 
power of the following : A mirror? White 
blotting paper? Ordinary foolscap paper? 
Black paper? Light pink paper? (D) A 
mirror and white blotting paper have about 
the same reflection power. Why are yow 
eyes not dazzled zvhen you hold a lamp in 
front of blotting paper, as they are when it 
is held in front of a mirror? 

The following made good: C. Rau and S. 
Evans ; D. Danielson ; D. Ferguson ; H. 
Edwards ; C. Oldham ; J. T. Seller ; T. Van 
Vaulkenburg; J. Wentworth ; M. Simms and 
O. L. Daris; S. Carberry; H. D. Schofield; 
D. C. Coates ; L. Hutch and D. Goldberg ; 
P. H. Harrison ; G. E. Doe ; R. F. Hall ; H. 
C. Lake; P. L. Lathrope; R. H. Patterson 
and L. H. Danville; H. Pitchkey and M. 

C. Mellinger; G. N. Bagley and L. D. 
Richardson ; R. Suler and R. Wheeler ; P. 
Lee ; T. H. and J. N. Williams ; P. Jackson 
and B. Diglah ; T. L. Edwards ; J. B. Lang- 
don; D. L. Sinklow; G. Johnson and N. T. 
Kane; P. L. Ludlow and B. R. Manning; 

D. N. Anderson and H. May; C. D. Car- 
mody ; L. D. Templeton ; D. R. Peters and 
D. Holler; D. L. Mason and J. T. Ballin- 
ger ; O. Davis and T. Turk ; L. F. Evans ; 
D. Little and J. H. Rathburn; E. Rymer 
and B. L. Tanner ; B. L. Sarno and H. B. 
Roth; T. L. Daniels; D. U. Granger; N. 
Williams and R. S. Allen; G, Bagby ; S. 
Peterson and D. R. Bainbridge ; R. Ryker ; 
D. H. Samuels and P. N. Farrell ; H. 
Schontz and R. Richards ; T. Kelley and C. 
Cummings ; G. Wayne and D. Stellegos ; 
P. L. Sanborn and S. L. Jones ; D. R. Sack- 
ley and J. B. Thomas ; C. Conforti and C. F. 
Davis ; O. Thum and I. D. Ackerly ; S. F. 
and W. Love ; E. F. Griffin and C. Abrams ; 
R. S. Conrad and L. Biello; B. L. Stephens; 
A. L. Hickey and T. L. Kenney; L. M. 
Hartman and D. O. Dorfel ; J. M. Dillon; 
C. and J. Hawkens ; K. Erwin, L. F. Erwin 
and E. J. Fehon ; B. H. Mathews; R. Le- 
roy and T. L. /\lbert ; L. Jones ; L. and F. 



R. Russell; D. L. Morgan and T. N. 
Micheal. 

(A) Our friend C. Oldham says: "After 
a film fire the mechanism should be removed 
from its supporting base and given a good 
scrubbing with peroxide of hydrogen, 
which will loosen the gummy substance ad- 
hering to the metal without damage to sur- 
faces bearing on the film, which certainly 
would result if scraping were resorted to." 

Brother Danielson says : "Many things 
may be used to remove the brown scum left 
by a film fire, such as ordinary water, car- 
bon tetrachloride, peroxide of hydrogen, 
etc." 

I don't know about the water. Never 
tried it out. Have you tried water, Daniel- 
son ? 

(B) Hundreds agreed that when the Cen- 
tigrade reading is zero the Fahrenheit read- 
ing would be 32, which is eminently correct. 

(C) Rau and Evans answer thus: "The 
following percentages of light will be re- 
flected by the surfaces named: Mirror with 
silvered back, 82 to 88 per cent ; white blot- 
ting paper, 82 per cent ; ordinary foolscap 
paper, 70 per cent ; black paper, 5 per cent ; 
light pink paper, 36 per cent. 

Concerning Section D, Rau and Evans 
say : "The dazzling effect of the lamp is due 
to the fact that the reflection is 'regular.' 
That is to say, the light is reflected back 
without being scattered or broken up. On 
the other hand, blotting paper reflects in 
every direction 'within sight' of the reflect- 
ing surface. It therefore is widely dift'used 
or broken up, so that there is no dazzling 
effect. The rough surface scatters or dif- 
fuses the light rays." 

Which is all very well and quite correct as 
far as it goes, but in only one answer, by a 
man new to our "school," do I find one very 
important factor even mentioned. However, 
to even matters up, he neglects to name 
regular reflection, though his answer of 
course infers it. John T. Seller, away out 
on the California coast, says : "It is difficult 
to look at the reflection of a brilliant lamp 
flame. [I added the flame. Out of all the 
answers, correct and otherwise, only one 
man — H. T. Mathews, whose answer was in- 



correct as a whole, said: "You didn't say the 
lamp was lighted, and a lamp would not of it- 
self dazzle the eyes." — F. H. R.] held in front 
of a mirror for the reason that its brilliancy 
is practically doubled. The mirror is receiv- 
ing the rays that would be lost were the 
reflection surface absent, and is reflecting 
them back to the eyes in direct rays to- 
gether with the rays coming directly from 
the flame. The image of the flame, insofar 
as has to do with these rays, is the same as 
it would be were the observer to view the 
flame from the opposite side. [Almost. 
Some loss in reflection, remember ; also, the 
flame impurities absorb some. — F. H. R.] 

"When white blotting paper is held in 
back of the lamp [flame] the observer sees 
a somewhat brighter illumination than 
would be the case were the paper absent, but 
not sufficient to add measurably to the daz- 
zle effect, because the reflected rays are dif- 
fused, hence only a relatively small portion 
passes through the flame. Also, a small por- 
tion of the light may pass through the 
paper. [And be absorbed in its substance — 
F. H. R.], a thing that would not occur in 
a mirror, from which practically all the 
light is reflected." Not all, however. Some 
is absorbed by the glass. 

New Bell & Howell Branches 

Bell and Howell, Chicago equipment manu- 
facturer, has established three new branches 
of its Filmosound Rental Library, which spe- 
cializes in rentals of 16mm. sound-on-film 
subjects. The new branches are Auditorium 
Supply Company, Minneapolis : Burgert 
Brothers, Tampa, and Photoart House, ^lil- 
waukee. 



Firnatone Dissolved 

The Firnatone Corporation, a Delaware 
company, has been dissolved at Dover, Del. 
The certificate of voluntary dissolution was 
issued with the consent of all stockholders. 



Buffalo Proiec+ionisf Killed 

Christian W. Schwarzmeier, 34, projec- 
tionist at the Lafayette theatre in Buffalo, 
was killed last week in an auto crash. 




DID YOU EVER 
HEAR THE STORY 

about the exhibitor who 
telephoned Miss Anderson of 
Omaha ? 



(it's a NEW one on us, too!) 



Such fun when pretty Miss Anderson, 
of the M'G'M office in Omaha, 
answered a telephone call from the 
Mayfair Theatre, Shenandoah, Iowa. 

"I booked 'HOLLAND IN TULIP 
TIME' for three days," said the Mana- 
ager of the Mayfair. 'Tve been getting 
swell comments and want to hold 
it over." 

"Okay" said Miss Anderson, and 
imagine her surprise when that hold- 
over developed into an extended run! 
Originally booked for three days, this 
marvelous short subject ran ELEVEN 
DAYS! 

Take a look at "HOLLAND IN 
TULIP TIME." Then watch for 
"ZION, THE CANYON OF COLOR" 
and "IRELAND, THE EMERALD 
ISLE." They're Fitzpatrick Travel- 
talks, the only reels of their kind in 
technicolor. M-G-M's pride! 



FITZPATR.(C(C 
T{U\yBL TALKS 





•HOLLAND IN 
TULIp_^TIMe 

riON, THE 
^CANYON 

OP coLorL 

eMBRALD 



50 



MOTION PICTURE HERALD 



November 3, 1934 



THEATRE RECEIPTS 



IHllllllll 



The tofal of theatre receipts for the calendar week ended October 27, 1934, from 
1 03 houses in I 8 major cities of the country, reached $1,1 03,535, a decrease of $ I 8, 1 48 
from the total for the preceding calendar week, ended October 20, when 101 houses 
in 1 8 major cities reported an aggregate gross of $1,121 ,683. 

(Copyright, 1934; Reproduction of material from this department without credit to Motion Picture Herald expressly forbidden) 



Theatres 

Boston 

BostoD 2,900 

Fenway 1,800 

Keith's 3,500 

Loew'i State .... 3,700 
Metropolitan .... 4,350 
Paramount 1,800 



Buffalo 

BaSalo S.SOO 

Century 3,000 



Current Week 

Picture Gross 

25c-SOc "Million Dollar Ransom" (Univ.) 18.000 

30c-50c "Our Daily Bread" (U. A.) and.. 10.000 
"Kansas City Princess" (W. B.) 



25c-65c "The Gay Divorcee" (Radio) 17,000 

(2nd week) 

35c-50c "What Every Woman Knows".. 19,000 
(MGM) 

30c-65c "Judge Priest" (Fox) 34,000 

30c-50c "Our Daily Bread" (U.A.) ;ind.. 10,000 
"Kansas City Princess" (W. B.) 



30c-S5c "Judge Priest" (Fox) 21,000 

2Sc "Return of the Terror" (F.N.)... 7,200 
and "She Was A Lady" (Fox) 



Great Lakes . 


.. 3,000 


25c-40c 


"Mad 


ame Du Barry" 


(W.B.) 


6,400 




., 2.100 


25c-40c 


"Cara 


van" (Fox) an 


d 


6,500 








"You 


Belong to Me' 


(Para.) 








2Sc 


"The 


Defense Rests" 


(Col.) and.. 


6,800 








"Stolf 


n .Sweets" (Ch 


esterfield) 





Chicago 





1,400 


25c -SOc 




. 4,000 


25c 


■68c 




. 900 


25c 


40e 




. 3,940 


25c 


40c 




. 2,509 


2Sc 


50c 




. 1.591 


25c 


50e 


State-Lake .... 


, 2,776 


20c 


3Sc 


United Artists.. 


. 1,700 


SOc 


60c 



"A Lost Lady" (F. N.) ItOOT 

"One Night of Love" (Col.) 52,000 

"Kansas City Princess" (W. B.).. 4,000 

"The Human Side" (U'niv.) 17,000 

"The Gay Divorcee" (Radio) 26,000 

"Chained" (MGM) 8,000 

(4th week) 

"Their Big Moment" (Radio).... 15,000 



'Barretts of Wimpole Street" 17,000 

(MGM) (2nd week) 



Previous Week 



Picture 

"Servants' Entrance" 



Gross 

(Fox) 18,500 

10,000 



"A Lost Lady" (F. N.) and 
"Lemon Drop Kid" (Para.) 



"The Gay Divorcee" (Radio) 18,000 

(1st week) 

"The Last Gentleman" (U.A.) and 30,000 
"That's Gratitude" (Col.) 

"Mrs. Wiggs of the Cabbage Patch'' 30,000 
(Para.) 

"A Lost Lady" (F. N.) and 10,000 

"Lemon Drop Kid" (Para.) 



'Mrs. Wiggs of the Cabbage Patch" 
(Para.) 

'Death on the Diamond" (MGM) 
and "Desirable" (W. B.) 



"Cleopatra" (Para.) 



'The Barretts of Wimpole Street" 

(MGM) (2nd week) 
'The Human Side" (Univ.) and.. 
"The Love Captive" (Univ.) 



18,100 
7,300 

8,600 

8,200 
5,000 



"Madame Du Barry" (W. B.).... 10,000 

"Hide-Out" (MGM) 50,000 

"Wagon Wheels" (Para.) 5,000 

"You Belong to Me" (Para.)..... 18,000 

"Gift of Gab" (Univ.) 25,000 

"Chained" (MGM) 11,000 

(3rd week) 

"Among the Missing" (Col.) 14,500 



'Barretts of Wimpole Street" 25,000 

(MGM) (1st week) 



High and Low Gross 

(Tabulation covers period from January. 1933.) 
(Dates are 1933 unless otherwise specified) 

High 1-13-34 "Fog" 23,500 

Low 3-11 "Topaze" 11,000 

High 1-14 "Island of Lost Souls" and) lenm 

"Billion Dollar Scandal" | 

Low 7-9 "She Had to Say Yes" and I g ~)q 

"Arizona to Broadway" ] * 

High 12-2 "Little Women" 28,000 

Low 3-11 "When Strangers Marry"... 12,000 

High 1-7 "Strange Interlude" 23,000 

Low 3-11 "Men Must Fight" 11,000 

High 11=4 "I'm No Angel" 44.500 

Low 8-4-34 "Notorious Sophie Land".. 26.000 
High 2-25 "Dangerously Yours" and \ 

"Deception" ( 17.000 
Low 8-18-34 "Housewife" and I 

"She Learned About Sailors" ) 7,(X)0 



High 12-9 "Dancing Lady" 31,000 

Low 3-25 "Our Betters" 9,800 

High 4-21-34 "The Lost Patrol" and ) 

"Three on a Honeymoon" ( 8,1(X) 
Low 12-16 "Solitaire Man" and ) 

"Day of Reckoning" ( 3,500 

High 11-4 "I'm No Angel" 27,200 

Low 3-17-34 "Miss Fane's Baby Is \ 

Stolen" and "Easy to Love" ( 5,200 

High 5-19-34 "The House of Rothschild" 18.000 

Low 7-28-34 "Here Comes the Navy".. 4,800 
High 3-10-34 "It Happened One Night" ) 

and "Before Midnight" 1 16,700 
Low 8-4-34 "Uncertain Lady" and ( 

"Midnight" f 4.200 



High 9-2 "Goodbye Again" 75.000 

Low 4-29 "Central Airport" 22.000 



High 10-14 "I'm No Angel" 50,000 

Low 12-16 "A Man's Castle" 10,000 

High 9-9 "Morning Glory" 37,000 

Low 4-28-34 "Glamour" 11.500 

High 9-15-34 "Dames" 23,000 

Low 8-18-34 "Paris Interlude" 6.O0O 

High 9-8-34 "Most Precious Thing in 

Life" 19,000 

Low 2-18 "Lucky Devils" 4.500 

High 5-5-34 "The House of Rothschild" 30.000 

Low 3-18 "Perfect Understanding" 6,800 



Cleveland 



Allen 


.. 3,300 


20c-40c 


"Six Day Bike Rider" (F.N.).... 


7,000 




5,000 




.. 3,800 


30c-44c 


"The Gay Divorcee" (Radio) 


16,500 


"Madame Du Barry" (W. B.)... 


6.000 


RKO Palace . 


.. 3,100 


30c -60c 


"A Lost Lady" (F. N.) 


9,000 


"Kansas City Princess" (W. B.).. 


12,000 








(30c-44c) 




State 


. 3,400 


30c-44c 


"The Last Gentleman" (U.A.).... 


20,000 


"Belle of the Nineties" (Para.) 


14,000 








(30c-60c) 




.. 1,900 


30c-44c 


"Belle of the Nineties" (Para.).. 


5,500 


"Count of Monte Cristo" (U.A.).. 


7.000 



High 11-11 "Private Life of Henry VIII" 12,000 
Low 3-4 "Infernal Machine" and ) 

"Exposure" ) 1.800 

High 10-21 "East of Fifth Avenue"... 30.000 

Low 6-10 "CTircus Queen Murder" 2,900 

High 3-3-34 "It Happened One Night".. 28,000 

Low 8-19 "No Marriage Ties" 4.200 

High 8- 19 "Tugboat Annie" 26.000 

Low 6-24 "The Eagle and the Hawk". 5,000 

High 9-15-34 "Chained" 10,000 

Low 11-18 "Stage Mother" and ) 

"Hell and High Water" f 2.500 



Denver 






Aladdin 


,, 1,500 


25c-50c 






25c-50c 




.. 2,500 


2Sc-S0c 




966 


20c -30c 




. . 2,600 


25c-5ac 




2,000 


25c-40c 


Hollywood 








2,500 


30c-65c 




3,000 


25c.40c 



W. B. Hollywood 3,000 25c-65c 



"Caravan" (Fox) 1,500 

"The Lemon Drop Kid" (Para.).. 7,500 

"One Night of Love" (Col.) 9,000 

"Girl of the Limberlost" (Mono.) 2,500 

"Wake Up and Dream" (Univ.) 1,100 
(3 days) 

"Gift of Gab" (Univ.) 2,400 

(4 days) 

"Death on the Diamond" (MGM) 2,500 



"Afifairs of Cellini" (U. A.) 12,500 

"Student Tour" (MGM) and 4,200 

"School for Girls" (Liberty) 



'Romance in the Rain" (Univ.).. 1,750 
(6 days) 

'Mrs. Wiggs of the Cabbage Patch" 7,000 
(Para.) 

'Madame Du Barry" (W. B.) 6,000 



"Six Day Bike Rider" (F.N.) 6.000 



'Barretts of Wimpole Street' 
(MGM) 



"The Gay Divorcee" (Radio) 15,500 "Madame Du Barry" (W. B.) 



?,500 



'One Exciting Adventure" (Univ.) 3,800 
and "Love Time" (Fox) 



9,200 



High 2-25 "Cavalcade" , 

Low 8-11-34 "I Give My Love" 

High 9-29-34 "Belle of the Nineties" 

Low 8-4-34 "Elmer and Elsie" 

High 1-13-34 "Roman Scandals" 

Low 12-16 "The World Changes".. 



10.000 
1.200 

16,500 
1.800 

17.500 
3.000 



High 2-17-34 "Hi. Nellie 1"... 
Low 6-10 "Zoo in Budapest". 



High 4-1 "The Kid From Spain". 
Low 10-6-34 "Pursued" and 

"Our Daily Bread" 



High 9-9 "Dinner at Eight" 

Low 10-27-34 "AflFairs of Cellini".... 

High 1-7 "Handle With Care" 

Low 3-3-34 "Fugitive Lovers" and 
"The Poor Rich" 

High 3-25 "42nd Street" 

Low 1-27-34 "The Big Shakedown". 



19,500 
3,700 



7,000 
1,200 



36,656 
12,500 
13.000 

1.500 
26.000 
7.000 



ip each ot 




^^^^^ 



1-^ t » ^ 





I 




A LEWIS MILESTONE 
Production 

tory and Screen Play by WALLACE SMITH 

Directed by 
LEWIS MILESTONE 
A COLUMBIA PICTURE 



52 



MOTION PICTURE HERALD 



November 3, !934 



[THEATRE CECEirT$--C€NT't)l 



Theatres 



Indianapolis 

Apollo 1,100 2Sc-40c 

Orcle 2,800 2Sc-40c 

Indiana 3,133 25c-40c 

Lyric 2,000 25c-40c 

Pklace 3,000 25c-«)c 

Kansas City 

Mainstreet 3,049 25c-40c 

MidUnd 4,000 25c.«>c 

Newman IJOO 25c-40c 

Tower 2,200 25c-3Sc 

Uptown 2,000 25c -40c 



Current Week 



Picture 



Gran 



"Jiidge Priest" 
(4th week) 
"A Lost Lady" (F, 



(Fox) 2,000 

N.) 



'The Gay Divorcee" (Radio) 

'Kansas City Princess" (W.B.).. 



'What Evrey Woman, Knows" 
(MGM) 



3,500 
9,000 
7,500 
4,000 



"The Gay Divorcee" (Radio) 7,800 

(7 days and Sat. late show) 
(2nd week) 

"What Every Woman Knows" 8,600 

(MGM) 

(7 days and Sat. midnite show) 

"Wagon Wheels" (Para.) 6,000 

(7 days and Sat. midnite show) 

"I'll Fix It" (Col.) 8,700 

(7 days and Sat. midnite show) 

"Judge Priest" (Fox) 9,200 



Previous Week 



Picture 



"Judge Priest" (Fox) 3,500 

(3rd week) 

"One Night of Love" (Col.) 4.000 



"Mrs. Wiggs of the Cabbage Patch" 5,000 
(Para.) 

"Six Day Bike Rider" (F.N.) 8,500 

"Student Tour" (MGM) 3,500 



"The Gay Divorcee" (Radio) 13,000 

(7 days and Sat. late show) 

(1st week) 

"The Last Gentleman" (U.A.).... 8,400 
(7 days and Sat. midnite show) 

"Mrs. Wiggs of the Cabbage Patch" 6,800 
(Para.) 

(7 days and Sat. midnite show) 
"Wake Up and Dream" (Univ.).. 7,800 
(7 days and Sat. midnite show) 



High and Low Gross 

(Tabulation covers period from January, INS.) 

(Dates are 1933 unless otherwise specified) 



High 8-4-34 "Handy Andy" 7,000 

Low 7-28-34 "Grand Canary" 2,000 

High 8-19 "She Had to Say Yes" 12,000 

Low 3-4 "The Sign of the Cross" 2J00 

(2nd run) 

High 3-2S "Parachute Jumper" 15,000 

Low 5-19-34 "The Trumpet Blows" ) 

and "As the Earth Turns" J 2,S00 

High 7-22 "College Humor" 9.500 

Low 11-11 "Saturday's Millions" 3,000 



High 2-3-34 "Sons of the Desert"... 
Low 8-18*34 "Straight Is The Way". 



12.500 
3.500 



"Caravan" (Fox) 
(6 days) 



3,600 



High 6-23-34 "Glamour" 23.000 

Low 5-20 "Sweepings" 4,000 

High 1-7 "Strange Interlude".. 30.000 

Low 4-15 "Perfect Understandtnir" 4.900 

High 10-21 "I'm No Angel" 20.000 

Lot 5-27 "Kcture Snatcher" 2.800 

High 9-22-34 "One Night of Lore" 13,000 

Low 5-5-34 "Let's Fall in Love" 4,000 

High 10-27-34 "Judge Priest" 9,200 

Low 7-1 "Lilly Turner" 1.600 



Los Angeles 

Loew's State .... 2,416 30c-55c 

Paramount 3,596 30c-55c 

RKO 2.700 25c-65c 

W. B. Downtown 3,400 25c-40c 



"Barretts of Wimpole Street".... 11.900 

(MGM) (2nd week) 

"Cleopatra" (Para.) 21,405 

"The Gay Divorcee" (Radio) 14,500 

"Big Hearted Herbert" (W. B.).. 8,800 



"Barretts of Wimpole Street".... 23,000 

(MGM) (1st week) 

"Mrs. Wiggs of the Cabbage Patch" 21,775 

(Para.) 

"Madame Du Barry" (W. B.).... 5,200 

"The Case of the Howling Dog" . . . 7,500 
(W. B.) 



High 4-7-34 "Riptide" 28.500 

Low 2-24-34 "Coming Out Party" 4.870 

High 1-7 "No Man of Her Own" 30.000 

Low 3-18 "King of the Jungle" 10.000 

High 3-31-34 "Little Women" 15.500 

Low 9-30 "Brief Moment" 1.700 

High 3-25 "42nd Street" 19.000 

Low 6-2-34 "Merry Wives of Reno" t 

and "Harold Teen" J 5.000 



Minneapolis 

Century 1,650 35c-55c 

Lyric 1.238 20c-25c 

RKO Orpheum... 2,900 25c-50c 

State 2.300 25c-40c 

Time 300 25c-3Sc 

World 400 25c-75c 

Montreal 

Capitol 2,547 25c-60c 

Loew's 3,115 30c-75c 

Palace 2,600 34c-75c 

Princess 2,272 30c-65c 

New York 

Astor 1,012 55c-$2.20 

Capitol 4.700 35c-$1.65 

Criterion 886 55c-$2.20 

Mayfair 2,300 35c-65c 

Palace 2.500 25c-75c 

Paramount 3,700 3Sc-99c 

Rialto 2.200 25c -65c 

Rivoli 2,200 40c-99c 

RKO Music Hall 5,945 35c-$1.65 

Rooty 6,200 25c-55c 

Strand 3,000 25c-55c 



"The Last Gentleman" (U.A).... 4,500 
(2Sc-40c) 

"Wagon Wheels" (Para.) 1,700 

"The Gay Divorcee" (Radio) 6,000 

(2nd week) 

"Cleopatra" (Para.) 6,500 

"A Girl of the Limberlost" 3,000 

(Mono.) (2nd week) 

"Blue Danube" (B. & D.) 3,000 

"Outcast Lady" (MGM) and 10,000 

"Kansas City Princess" (W. B.) 

"The Lemon Drop Kid" (Para.).. 12,000 

"The Barretts of Wimpole Street" 8,500 
(MGM) (2nd week) 

"The Count of Monte Cristo" I'.A.) 9,000 
and "Look for the Silver Lining" 



■'The Merry Widow" (MGM).... 11,508 
(2nd week) 

"Barretts of Wimpole Street" 26,830 

(MGM) (4th week) 

"Man of Aran" (Gaumont-British) 5,500 

■'Have A Heart" (MGM) 11,500 

"Judge Priest" (Fox) 14,500 

'Now and Forever" (Para.) 28,000 

(2nd week) 

"Case of the Howling Dog" 1,500 

(W. B.) (2 days-2nd week) 

"The Last Gentleman" (U.A.).... 27,000 

"Age of Innocence" (Radio) 85,003 

'Little Friend" (Gaumont-British) 32,500 

"Happiness Ahead" (F. N.) 10,592 

(2nd week) 



"The Barretts of Wimpole Street" 6,500 
(MGM) (2nd week) 

"Charlie Chan in London" (Fox) 1,700 

"The Gay Divorcee" (Radio) 5,500 

(1st week) 

"Mrs. Wiggs of the Cabbage Patch" 6,500 
(Para.) 

"Girl of the Limberlost" (Mono.) 3,500 

(1st week) 

"Cash" (Mundus) 3,000 



"Richest Girl in the World" 9,500 

(Radio) and "Wagon Wheels" (Para.) 

"Have A Heart" (MGM) 12,500 



"The Barretts of Wimpole Street 12,500 
(MGM) (1st week) 



"One Night of Love" (Col.) and.. 
"Girl in Danger" (Col.) 
(3rd week) 



4,500 



"The Merry Widow" (MGM).... 18,958 

(1st week) 

"Barretts of Wimpole Street" 43,700 

(MGM) (3rd week) 

"Wake Lfp and Dream" (Univ.).... 13,000 

"Chu Chin Chow" 10,000 

(Gaumont-British) 

"Now and Forever" (Para.) 43,000 

(1st week) 

"Case of the Howling Dog" (W.B.) 14,000 
(1st week) 

"The Count of Monte Cristo" (U.A.) 18,000 

(3rd week) 

"Judge Priest" (Fox) 77,000 

"Peck's Bad Boy" (Fox) 25,850 

(2nd week) 

"Happiness Ahead" (F. N.) 21,500 

(1st week) 



High 9-20-34 "The Barretts of Wimpole 

Street" (2nd week) 6,500 

Low 9-29-34 "The Cat's Paw" 2,500 

High 4-1 "20,000 Years in Sing Sing".. 3.000 

Low 7-28-34 "Kiss and Make Up" 1.000 

High 1-7 "Animal Kingdom" 14.000 

Low 3-11 "Cynara" 3,000 

High 4-29 "Cavalcade" 8,000 

Low 3-11 "King of the Jungle" 3.500 



High 5-5-34 "Private Life of Henry VHI" 4.300 
(5th week) 

Low 11-25 "Vi Som Gar Koksvagen"... 1.000 



High 2-24-34 "Queen Christina" 13,500 

Low 7-28-34 "Here Comes the Groom" 1 

and "Jane Eyre" J 6,500 

High 1-21 "The Mask of Fu Manchu".. 14,500 
Low 7-21-34 "Fog Over Frisco" and ) 

"Affairs of a Gentleman" J 4,500 

High 2-18 "The Sign of the Cross".... 15,500 
Low 7-21-34 "Shoot the Works" and I 

"Friday the 13th" ( 6,000 
High 1-7 "The Kid from Spain" and ) 

"Speed Demon" ) 12,000 
Low 8-11-34 "The Constant Nymph" \ 

and "Happy Ever After" ) 5,000 



High 4-14-34 "The House of Rothschild" 23,730 
(4th week) 

Low 3-25 "The White Sister" 14,559 

High 4-7-34 "Riptide" 63.373 

Low 2-10-34 "You Can't Buy Everything" 15.500 

High 7-29 "Song of Songs" 16,000 

Low 6-3 "Be Mine Tonight" 3,500 

(2nd run) 

High 1-7 "The Half Naked Truth".... 24,750 

Low 7-14-34 "Call It Luck" 3.150 

High 7-21-34 "Of Human Bondage" 16J00 

Low 4-15 "Parole Girl" 4,500 

High 10-21 "I'm No Angel" 83.450 

Low 8-11-34 "Elmer and Elsie" 10.500 

High 4-7-34 "The Lost Patrol" 32.800 

Low 4-15 "Destination Unknown" and 1 

"The Fighting President" ) 5.800 

High 12-30 "Roman Scandals" 48.000 

Low 8-5 "The Rebel" 7^00 

High 11-25 "Little Women" 109,000 

Low 6-17 "Ann Carver's Profession".. 44,938 

High 11-25 "The Invisible Man" 42.000 

Low 1-28 "Air Hostess" 9.100 

High 10-14 "Footlight Parade" 55.190 

Low 12-23 "Sin of Nora Moraa" 6,850 







That's the kind of program you can offer 
when you play Ec/ucat/ona/ s short subjects. 
There is color in these big star featurettes; 
there's infinite variety in them; a quick tempo 
to pep up your show; the best music and 
the biggest laughs. ..and always more and 
bigger star names to attract the public. 

No wonder every week is showing a larger 
number of theatres playing 




Distributed in U.S.A. 
by FOX Film Corporation 



1 1 v! V 




54 



MOTION PICTURE HERALD 



November 3, 1934 



tTHEATCE CECEIDTS—CONT'D] 



Theatres 



Current Week 



Previous Week 



Picture 



Gross Pictiire 



Gross 



Oklahoma City 

Capitol 1,200 10c-41c 

Criterion 1.700 10c -S6c 

Uberty 1.500 10c-36c 

Midwest 1.500 10c-56c 

Omaha 

Brandeis 1,200 20c-35c 

Orpheum 3,000 25c -40c 

Paramount 2,800 25c-40c 

World 2,500 2Sc.40c 

Philadelphia 

Aldine ........... 1,200 40c-6Sc 

Arcadia 600 2Sc-50c 

Boyd 2,400 40c-6Sc 

Earle 2,000 40c-65c 

Fox 3,000 35c-65c 

Karlton 1.000 30c-S0c 

Locust 1,300 40c-65c 

Stanley 3,700 40c-6Sc 

Stanton 1,700 30c-55c 

Portland, Ore. 

Broadway 1,912 2Sc-40c 

Oriental 2,040 2Sc 

Orpheum 1,700 2Sc-40c 

Paramount 3,008 25c-40c 

United Artists... 945 25c-40c 

San Francisco 

Fox .............. 4,600 lSc-40c 

Golden Gate .... 2,800 25c-40c 

Orpheum 3,000 lSc-40c 

Paramount 2,670 lSc-65c 

St. Francis 1,400 lSc-5Sc 

United Artists... 1,200 15c-55c 

Warfield 2,700 2Sc-6Sc 



"Wagon Wheels" (Para.) i,900 

"Hideout" (MGM) 4,000 

"Notorious Sophie Lang" (Para.) 2,300 
(4 days) 

"Crime Without Passion" (Para.) 400 
(3 davs) 

"Happiness Ahead" (F. N.) 3,000 

"The Gay Divorcee" (Radio) 6,000 

(2nd week) 

"The Last Gentleman" (U. A.).. 9.400 
and "Desirable" (W. B.) 

"Cleopatra" (Para.) 7,200 

"Gift of Gab" (Univ.) and 3,800 

"Crime Without Passion" (Para.) 



"Madame Du Barry" (W. B.).... 7,000 
(6 days) 

"Death on the Diamond" (MGM) 850 
(3 days) 

"Outcast Lady" (MGM) 10,000 

(6 days) 

"Six Day Bike Rider" (F.N.).... 14,000 
(6 davs) 

"Peck's Bad Boy" (Fox) 15,000 

(6 days) 

"The Last Gentleman" (U. A,).. 3.20O 
(6 days) 

"Power" (Gaumont British) 2,300 

(6 days-2nd week) 

"One Night of Love" (Col.) 11.000 

(6 days) 

"Wagon Wheels" (Para.) 5,200 

(6 days) 



"Wake Up and Dream" (Unvi.) and 4,500 
"Dragon Murder Case" (F. N.) 

"Bulldog Drummond Strikes Back" 2,000 
(U. A.) 

"The Gay Divorcee" (Radio) 6,000 

"Servants' Entrance" (Fox) 9,000 

"What Every Woman Knows" .. 5,000 



"Big Hearted Herbert" (W. B.).. 10,000 
and "Lemon Drop Kid" (Para.) 

"Kentucky Kernels" (Radio) 13,000 

"One Night of Love" (Col.) 4,500 

(8th week) 

"A Lost Lady" (F. N.) and 11,000 

"Mrs. Wiggs of the Cabbage Patch" 
(Para.) 

"Cleopatra" (Para.) 7.000 



"The Last Gentleman" (U.A.).... 10,000 

"Barretts of Wimpole Street" 22,000 

(MGM) (2nd week) 



"Student Tour" (MGM) 1,800 

"The Fountain" (Radio) 3,900 

"ril Fix It" (Col.) 2,600 

(4 days) 

"The Human Side" (Univ.) 600 

(3 days) 

"Six Day Bike Rider" (F. N.)... 3,000 

"The Gay Divorcee" (Radio) 7,100 

(1st week) 

"Mrs. Wiggs of the Cabbage Patch" 9,500 
(Para.) and "Have A Heart" (MGM) 

"Chained" (MGM) 9,800 

"CHiarlie Chan in London" (Fox) 3,750 
and "Lemon Drop Kid" (Para.) 



"The Last Gentleman" (U.A.).... 5,500 
(5 days-2nd week) 

"Cleopatra" (Para.) 2,100 

(6 days) 

"The Barretts of Wimpole Street" 11,000 

(MGM) (6 days-2nd week) 

"Richest Girl in the World".... 19,000 

(Radio) (6 days) 

"Chu Chin Chow" 15,500 

(Gaumont-British) (6 days) 

"Now and Forever" (Para.) 3,000 

(6 days) 

"Power" (Gaumont-British) 7,000 

(6 days- 1st week) 

"Scarlet Empress" (Para.) 8,500 

(5 days) 

"Lemon Drop Kid" (Para.) 5,500 

(6 days) 



'Six Day Bike Rider" (F. N.).... 5,500 
and "Death on the Diamond" (MGM) 
"One More River" (Univ.) and.. 2,000 
"Romance in the Rain" (Univ,) 
'Madame Du Barry" (W. B.).... 4,500 



"Belle of the Nineties" (Para.).. 



6,500 



"Barretts of Wimpole Street" 5,000 

(MGM) (3rd week) 



"Wake Up and Dream" (Univ.).. 11,500 
and "Desirable" (W. B.) 



"Age of Innocence" (Radio) 12,000 

"One Night of Love" (Col.) 5,000 

(7th week) 

"Caravan" (Fox) 8,000 

(5 days-2nd week) 

"Judge Priest" (Fox) 7,000 

(2nd week) 



'Count of Monte Cristo" (U. A.).. 9,000 

(3rd week) 

'Barretts of Wimpole Street" 27,000 

(MGM) (1st week) 



High and Low Gross 

(Tetbulation covers period from January. 1933.) 
(Dates are 1933 unless otherwise specified) 



High 1-6-34 "Going Hollywood". 4,100 

Low 3-11 "From Hell to Heaven" 1,350 

High 11-18 "College Coach" 11,000 

Low 3-11 "Clear All Wires" 1,800 

High 6-16-34 "Half a Sinner" and \ 

"Uncertain Lady" ) S.OOO 
Low 3-18 "The Death Kiss' and I 

"The Fourth Horseman" J 1,100 

High 2-25 "State Fair" 8,500 

Low 3-11 "Employees' Entrance" 1.400 

High S-5-34 "The House of Rothschild" 23,000 
Low 12-30 "The World Changes" and I 

"Havana Widows" J 3,500 

High 3-10-34 "Easy to Love" 17,250 

Low 4-29 "Sweepings" 5,000 

High 7-22 "Gold Diggers of 1933" 13,250 

Low 2-24-34 "Six of a Kind" and ) 

"Good Dame" J 5,250 
High 6-3 "Peg O' My Heart" and 1 

"Perfect Understanding" | 7.500 
Low S-19-34 "As the Earth Turns" ( 

and "Smokv" ( 3,250 



High 5-5-34 "The House of Rothschild" 

Low 6-9-34 'Sorrell and Son" 

(8 days) 

High 1-6-34 "Duck Soup" (7 days)... 
Low 9-1-34 "Notorious Sophie Lang".. 

High 1-6-34 "Little Women" 

Low 6-30-34 "Where Sinners Meet".. 

High 4-7-34 "Harold Teen" , 

Low 10-21 "Saturday's Millions" 

High 4-22 "Cavalcade" 

Low 7-14-34 "CTharlie Chan's Courage" 

High 4-8 "42nd Street" 

Low 8-25-34 "Let's Talk It Over" 

High 2-11 "Cavalcade" 

Low 5-6 "The Phantom Broadcast".. 

High 11-25 "I'm No Angel" 

Low 7-7-34 "The Hollywood Party".... 

High 6-3 "The Little Giant" 

Low 7-14 "I Love That Man" 



High 4-7-34 "Wonder Bar".... 
Low 3-11 "What! No Beer?"... 
High 10-14 "Rafter Romance". 
Low 11-18 "College Coach" 



23,000 
4,000 

6,500 

1,400 
30,000 

8,000 
40,000 
10,000 
29,000 
13.000 

7,700 

2,200 
13,000 

4,000 
32.500 

8,000 
10.000 

4,000 



13,000 
3.500 

14.000 
1,600 



High 11-18 "The Way to Love". 
Low 12-2 "Walls of Gold" 



High 4-28-34 "The House of Rothschild" 
Low 3-11 "Madame Butterfly" 



High 4-8 "Should a Woman Tell?" i 
and "Speed Demon" [ 
Low 8-18-34 "Sin of Nora Moran" and " 
"Along Came Sally" 

High 2-11 "The Mummy" 

Low 10-21 "My Woman" 



12,000 
3,500 



9,800 

1,600 



15,500 

4,500 
25.500 
8.000 



High 10-27 "I'm No Angel" 
Low 12-23 "Sitting Pretty" 



High 3-25 "What! No Beer?" and \ 
"Broadway Bad" f 
Low 4-14-34 "Registered Nurse" and I 
"Murder in Trinidad" J 

High 12-30 "Roman Scandals" 

Low 8-26 "The Wrecker" 

High 9-15-34 "Chained" 

Low 5-27 "Story of Temple Drake" 



40,000 
7,000 



13,500 

3,500 
17.000 

4,000 
28.000 
10,000 



Seattle 

Blue Mouse .... 950 25c-5.')c 
Fifth Avenue ... 2.750 25c-55c 



"The Count of Monte Cristo" (U.A.) 3,400 
(3rd week) 

".Servants' Entrance" (Fox) 4,400 

(5 days) 



"The Count of Monte Cristo" (U.A.) 3,850 

(2nd week) 
"Judge Priest" (Fox) . 8,70^) 



High 12-9 "Little Women" 8,500 

Low 8-19 "The Rebel" 2,500 

High 8-5 "Tugboat Annie" 19.250 

Low 5-5-34 "Tarzan and His Mate" 5.000 



Liberty 2,000 10c-25c 

Music Box 950 25c -50c 

Music HaB ..... 2,275 25c-55c 

Paramount 3.050 25c-35c 



'Name the Woman" (Col.) and.. 3,750 
'Whom the Gods Destroy" (Col.) 

"Six Day Bike Rider" (F. N.) and 3.200 
"Million Dollar Ransom" (Univ.) 

"The Gay Divorcee" (Radio) 7,aOO 

"Outcast Lady" (MGM) 5,900 



"Dude Ranger" (Col.) and 3,650 

"Most Precious Thing in Life" (Col.1 
"Gift of Gab" (Univ.) 3,600 

"Madame Du Barry" (W. B.).... 5.300 
"Have A Heart" (MGM) 6.100 



High 3-3-34 "It Happened One Night" 7.000 

Low 6-24 "Uptown New York" 3.000 

High 11-11 "Footlight Parade" 8,000 

Low' 9l-22-^ "There's Always Tomorrdw" \ 

and "Midnight Alibi" J 2,900 

High 5-26-34 "Wild Cargo" 11,500 

Low 8-18-34 "Bachelor Bait" 4,100 

High 1-7 "A Farewell to Arms" 9,500 

Low 1-13-34 "Dancing Lady" (2nd run) 4.000 



TO LITTLE FELLOWS 
IN THE HEAT 
BELTS 



You can get Chrysler-made air-conditioning equip- 
ment installed — making your little theatres more 
comfortable and more profitable — just as quickly as 
the big fellows can get it in their palaces. 

If you are a good business risk and an honorable 
business man and showman you can have this splen- 
did and efficient Chrysler equipment for a reasonable 
down payment and the balance we will carry in 
weekly payments over a one- or two-year period. 

This balance will be carried at more moderate rates 
than you have ever had made available by a great 
credit company. We are proud to have their assist- 
ance. They want the business of thousands of small 
theatre operators of good standing. 

Installation of your order will not have to wait 
behind some bigger or more powerfvd operator. The 
installation of your job will call for the employment 
of your home town contractors and labor; materials 
wherever possible will be bought in your town. 

Only those placing orders ahead of you will get 
installations ahead of you. Your prompt action now 
will determine yovir installation date. 



^ CORPORATION OF AMERICA 

250 West 57th Street 
New York City 

TELEPHONE Circle 7-0077 




Authorized by AIRTEMP INCORPORATED, World Distributors of Air Conditioning Products of Chrysler Motors 



56 



MOTION PICTURE HERALD 



November 3, 1934 



STORY SALES 



51 STORIES AND PLAYS 
BOUGHT IN OCTOBER 

"pSe'/j;:^;:Mtl°fait Leonard Cets^ 

Month, Only Six Stage Drannas GrtJflffl !v PoSt 



The stage drama last month showed less 
strength as a source of material for the pro- 
duction of motion pictures, contributing to 
idea-hungry Hollywood the mere handful 
of six plots during October to the 25 and 20 
obtained, respectively, from original scripts 
and from books. 

Receding somewhat from the busy story- 
buying activities of September, when 75 
manuscripts were bought, six of the inde- 
pendent companies and seven large producer- 
distributors acquired, in October, 51 story 
ideas with which to round out their 1934-35 
schedules of feature releases to exhibitors. 

Metro-Goldwyn-Mayer and Warner Broth- 
ers Pictures each made eight story pur- 
chases last month for future production. 
Paramount and Radio bought six stories and 
plays, and Columbia five. Fox, Liberty and 
Monogram negotiated four each. 

October's purchases of 25 originals, 20 
books and novels and six plays compared 
with 28 originals, 40 books and novels and 
seven plays acquired in September. Story 
deals consummated in October were as fol- 
lows : 

SOURCE OF MATERIAL TOTAL 
ORIG- FOR 
COMPANY INAL BOOK PLAY MONTH 



Chesterfield . . I . . . . I 

Columbia .... 5 5 

Fox 2 2 4 

Frankwyn (Fox) I I 

Liberty 3 I 4 

Metro 3 5 8 

Monogram ... I 3 4 

Paramount ... 3 1 2 6 

Radio I 5 6 

Reliance (U.A.) I I 
20th Century 

(U.A.) .. I I 

Universal I I 2 

Warners 6 I I 8 



TOTALS FOR 

OCTOBER 25 20 6 51 

TOTALS FOR 

SEPTEMBER 28 40 7 75 



(Week Ending October 27th) 

SOURCE OF MATERIAL TOTAL 
ORIG- FOR 
COMPANY INAL BOOK PLAY WEEK 



Chesterfield ..I I 

Columbia .... I ' 

Fox I I 2 

Liberty 3 I 4 

Metro 2 2 

Paramount ... I 2 3 

Radio I I 

Universal I I 2 

Warners 4 4 



TOTALS FOR 

THE WEEK 13 4 3 20 

TOTALS SINCE 

SEPTEMBER I 53 60 13 126 



Charles A. Leonard this week succeeded 
Ben H. Grimm at Universal Pictures as ad- 
vertising assistant to P. D. Cochrane. Mr. 
Leonard has had considerable advertising 
experience with motion picture theatres, as 
well as with producing and distributing com- 
panies. 

Several years ago he started his motion 
picture career as advertising head of the 
Strand theatre in New York under Joe 
Plunkett and has handled theatres for Bala- 
ban & Katz in Chicago, United Artists on 
the Coast, and RKO. 

Mr. Grimm last week resigned from Uni- 
versal to become a member in the RKO ad- 
vertising department, of which S. Barrett 
McCormick is the director. 

Carl Groz has returned to Universal from 
Fox as art director, a post he held with 
Universal before going to Fox. 

RC J Net in Nine 
Months$2477,770 

Radio Corporation of America and sub- 
sidiaries, including RKO, reported last 
week net profit for the nine months ended 
September 30 of $2,177,770.78, which com- 
pares with a loss last year for the same 
period of $1,793,370.55. 

Profit for the third quarter of the pres- 
ent year amounted to $406,189.97, which 
compared with loss for the equivalent period 
last year of $525,158.87. The surplus at the 
end of the quarter was $11,446,861.41. 



Consolidated Net 
Equal to $187,841 

Consolidated Film Industries, Inc., this 
week reported a consolidated net income of 
$187,841 for the quarter ended September 
30, after depreciation and federal taxes. The 
net compares with $320,782 for the previous 
quarter. 

For the nine months ended September 30, 
net income was $824,404, equal to 43 cents 
per share on the common stock, which com- 
pares with a net of $716,478, or 22 cents per 
share on the common stock, for the equiva- 
lent period in 1933. 



Dizzy and Daffy in Short 

The phenomenally pitching brothers of 
the World's Series winning St. Louis Car- 
dinals, Jerome and Paul Dean, better known 
as Dizzy and Dai¥y, respectively, have 
signed to appear in a Vitaphone short sub- 
ject, "Dizzy and Daffy," with Roscoe Ates 
and Shemp Howard. 



(Week Ending October 20th) 

SOURCE OF MATERIAL 

TOTAL 
FOR 

COMPANY ORIGINAL BOOK PLAY WEEK 



Radio I I 2 

Warners I I 2 



TOTAL FOR 

THE WEEK .... I 2 I 4 

TOTAL SINCE 

SEPT. I 40 56 10 106 



Story purchases of the past two weeks in- 
clude : 

Applesauce, play, by Barry Connors, purchased 
by Warners, which assigned Ben Markson to 
do the adaptation ; release title : "Red Apples." 

Case of the Dark Stairway, book, by Mignon 
G. Eberhardt, purchased by Warners. 

Mister Grant, book, by Arthur Goodrich, pur- 
chased by Radio, which assigned adaptation 
to Mr. Goodrich. 

Untitled, original, by Rupert Hughes, pur- 
chased by Radio. 

Broadway Gondolier, original by Hans 
Kraly and E. Y. Harburg, purchased by War- 
ner as possible vehicle for Dick Powell ; Sid 
Herzig will do the scenario. 

Cops and Robbers, original, by Walter Mc- 
Ewon, purchased by Warner for Joe E. 
Brown. 

Crime of Sylvestre Bernard, book, by Ana- 
tole France, purchased by Radio. 

Dartmouth Murders, original, by Clifford Orr, 
purchased by Chesterfield ; Charles Belden 
was assigned to the adaptation and Charles 
Lamont the direction. 

Diamond Jim, book, by Parker Morell, pur- 
chased by Universal, which assigned Mr. 
Morell to do the adaptation. 

Greek Poropulos, book, by Edgar Wallace, 
purchased by Liberty and will be retitled "I'll 
Bet You." 

Her Friend the Enemy, original, by Gene 
Towne and Graham Baker, purchased by 
Columbia. 

Lady with a Badge, original, by Fran Wead 
and Ferdinand Reyher, purchased by Warner, 
which assigned Delmar Daves to adapt. 

Lafayette Escadrille, original, by John Monk 
Saunders, purchased by Warner. 

Murder in a Chinese Theatre, original, by 
Joseph Santley, purchased by Metro as a pos- 
sible vehicle for William Powell. 

Night at the Opera, original, by James K. 
McGuinness with music by Harry Kalraar 
and Bert Ruby, purchased by Metro for the 
Marx Brothers ; to be produced by Irving 
Thalberg. 

Old Homestead, original, purchased by Lib- 
erty. 

Rose of the Rancho, play, by Richard Walton 
Tully and David Belasco, purchased by 
Paramount for Bing Crosby, Kitty Carlisle, 
Joe Morrison and Mary Ellis. 

Sing Me A Love Song, play, by Robert Harris 
and James Mulhauser, purchased by Univer- 
sal, to be produced by Stanley Bergerman. 

Small Miracle, play, by Norman Krasna, pur- 
chased by Paramount. 

Steamboat Round the Bend, novel, by Ben 
Lucien Burman, purchased by F"ox. 

Sweepstakes Annie, original, suggested by 
a story by Evelyn Law from the screen play 
by Scott Darling, purchased by Liberty. 

Tornado, original, by Leo Birinski, purchased 
by Fox. 

Watch Dog, original, by P. J. Wodehouse, 
purchased by Liberty and will be released as 
"Dizzy Dames." 

Yellow Nightingale, original, by Herman 
Bahr, purchased by Paramount with adapta- 
tion assigned to Benjamin Glazer. 



November 3, 1934 



MOTION PICTURE HERALD 



57 



Trans Lux Near 
School Protested 



TOBIS TONBILD VOTES 
5 PER CENT DIVIDEND 



The potential educational value of the 
newsreel this week was decried by the New 
York State Board of Education in an action 
to prevent Trans Lux Movies Corporation 
from erecting a news theatre adjacent to 
Erasmus Hall High School in Brooklyn. 

In a petition to New York City License 
Commissioner Paul Moss, the Board asked 
that the theatre permit issued in 1926 to 
Trans Lux be revoked on the grounds that 
a theatre in such a neighborhood would pro- 
vide a distracting element to students. 

Mr. Moss said he will take no immediate 
action. "After all," he said, "there is a 
$200,000 investment on the part of Trans 
Lux to be considered." 

Fleischer Claims 
Third Dimension 

"Discovery of a process which, he claims, 
brings practical third dimension economi- 
cally to the motion picture screen, was an- 
nounced Wednesday by Max Fleischer, 
pioneer film cartoonist," said a statement 
released by Paramount Wednesday. "Al- 
though he has been perfecting his device the 
past two years Mr. Fleischer remained silent 
until after he had tested it out in parts of 
various of his cartoons released through 
Paramount during the last few months." 

There are samples of the process in the 
colored cartoons "Poor Cinderella" and 
"Little Dutch Mill," which the company 
now is releasing. 

"The illusory effect, however, can be used 
in feature pictures to even greater advantage 
than in cartoons," Mr. Fleischer was quoted 
as saying. He estimated his method will not 
increase production budgets over 15 per 
cent. 

"The Fleischer process embraces a huge 
machine, weighing over a ton, and composed 
of 500 working parts," said Paramount. 
Patents were applied for some time ago. 

Warner Stockholders 
Meet in Wilmington 

Warner Bros, stockholders will have their 
annual meeting in Wilmington, Del., Decem- 
ber 10, when five directors are to be elected 
for a term of two years. Only stockholders 
of record November 2, 1934, will be per- 
mitted to vote. 

On December 18, the directors will meet 
in New York to vote on officers, at which 
time Harry M. Warner is to be re-elected 
president. Mr. Warner Tuesday was elected 
a director of the New York Motion Picture 
Club. 



Warner Club Holds Dance 

The New York Warner Club held its an- 
nual Hallowe'en dance at the Hotel Com- 
modore Tuesday night. Several hundred 
home office and exchange employees and 
friends attended. 



Rex Premium Formed 

The Rex Premium Corporation has been 
formed with offices in New York City, with 
plans to operate in the greater city. 



Foreign Patent Licenses Reac- 
quired fronn Warner Bros.; 
Net One-Third of a Year Ago 

By J. K. RUTENBERG 

Berlin Correspondent 

The general meeting of the Tobis Tonbild- 
Syndikat A. G. determined upon payment of 
a 5 per cent dividend for the year 1933-34 
ending June 30, 1934. The year before a 
dividend of 6 per cent was declared. The 
international Tobis-Syndikat A. G. was 
represented with 3,644,800 reichsmarks at 
the meeting, followed by the Commerz Bank 
with 492,500 reichsmarks. 

Bank capital is involved in film financing 
to a large degree and the experiences have 
been reported very satisfactory. 

Monopoly on Recording 

Apart from some important producing and 
distributing companies, Tobis is by far the 
most influential and potent German film 
enterprise in so far as it unites recording, 
producing and distributing branches, studios, 
technical staffs and printing and developing 
plants. Moreover, most important patents 
on printing, developing, recording, re- 
recording and reproduction are in the hands 
of Tobis A. G. or Klangfilm G. m. b. H., 
which has a patent exchange agreement with 
Tobis. 

Practically no other recording system is 
admitted in Germany and this monopoly on 
recording forms the strength of Tobis. Quite 
a few independent German film producers 
are using the Tobis plants for their record- 
ing work and are distributing their output 
through the big Tobis distributing sub- 
sidiaries. 

International Organization 

Tobis is more than a German enterprise : 
it is an international organization with head- 
quarters in Amsterdam. (Internationale 
Tobis Maatschappij.) 

Seven important organizations govern 
England, Germany, Austria, Belgium, Paris, 
Spain and Portugal. 

In London, Tobis is represented by Tobis 
Great Britain and Tobis Film Distribution, 
Ltd., in Austria by Tobis-Sascha Filniindus- 
trie A- G., in Spain by Cinematografia Es- 
pafiola Americana S. A., in France by Films 
Sonores Tobis and Compagnie Francaise 
Tobis, in Portugal by Tobis Portuguesa. In 
Germany, however, Tobis is linked with the 
German industry by so many channels that 
there is practically no film company in Ger- 
many with no connection with the Tobis. 
The principal company is Tobis Tonbild- 
Syndikat A. G. as the patent holding com- 
pany, then Tobis Industrie G. m. b. H., To- 
bis Studio G. m. b. H., Tobis Melofilm G. 
m. b. H., Cinema Film A. G. (leading Ger- 
man film exporter). Rota Film A. G. (which 
has taken over the affairs of the former Ger- 
man Universal Film A. G.), Europa Film 
Verleih A. G. (one of the most influential 
film distributors in Germany), and the 



Neues Deutsches Lichtspielsyndikat Ver- 
leih G. m. b. H. (production and distribu- 
tion). 

In this way Tobis is the regulator of the 
German film industry, controlling produc- 
tion from the patent, recording and studio 
side, controlling distribution by some of the 
most influential companies. German film 
export is mainly done by Cinema Film A. 
G. and the Tobis subsidiaries in England, 
France and elsewhere. 

Considerable interest arose when it was 
announced officially that Tobis had concluded 
a long-term contract with Curzon Cinemas, 
Ltd., in England to show films of the vari- 
ous subsidiaries in Europe. 

The business year just ended reveals a net 
profit of 269,000 reichsmarks, compared 
with 890,000 reichsmarks the year before. 
A 5 per cent dividend was distributed and 
an amount of 25,000 reichsmarks will be 
carried forward. 

Davidson Ma jestic 
Advertising Chief 

Dave Davidson has been appointed adver- 
tising and publicity director for Majestic 
Pictures Corporation. The appointment was 
made last week by E. H. Goldstein, vice- 
president. 

Mr. Davidson formerly was with the 
Kinsky Theatres in Detroit, and was a mem- 
ber of the staff of Balaban and Katz in 
Chicago. 

Fox Metropolitan Group 
Meets with Operators 

In an effort to complete a plan of re- 
organization for Fox Metropolitan Play- 
houses within the next three weeks, repre- 
sentatives of the bondholders' committee met 
in New York with Skouras and Randforce, 
operators of the houses, to negotiate changes 
in the operating contracts of the two. 

It is understood the principal subject was 
the approval by Skouras and Randforce of a 
cancellation clause for insertion in their 
present contracts, which would permit sale 
of the circuit after a specified time following 
reorganization. 

A new Hayden, Stone & Co. oft'er still is 
considered a distinct possibility. 



Valentine Is Guest at 
Weekly AMPA Session 

Lewis J. Valentine, police commissioner 
of New York City, was the honor guest at the 
weekly luncheon meeting of the Associated 
Motion Picture Advertisers in New York 
last Thursday. John W. Alicoate was toast- 
master. Among the other guests were Bert 
Lytell, Raquel Torres, Carl ^lilliken. Major 
Edward Bowes, Lois Moran, Harry Hersh- 
field. Guests scheduled for this week's meet- 
ing include Nick Lukas, Constance Collier, 
Dizzy and Daft'y Dean. 



58 



MOTION PICTURE HERALD 



November 3, 1934 



i.'l III. hill 



Ord, Nebraska 

Dear Herald: 

We came over here, a distance of 80 miles, 
to see Mr. Bemond, who operates the the- 
atre. We saw him in Omaha recently and 
he told us his subscription to the Herald 
had run out and he wouldn't let us renew 
it there; said we had to come over to Ord 
to get it. We came over here and found that 
he had gone out billing his show around to 
other towns and wouldn't be back until 
about 5 o'clock. We weren't going to drive 
80 miles after dark, so we came home, but 
he sent us his check just the same. 

If it should happen to be wet when you go 
over to Ord you better take an airplane. 
Ord is surrounded by the foothills of the 
Rocky Mountains, although the Rockies 
themselves are something like 500 miles 
away. 

There is an old saying that "what goes 
up must come down," but we have learned 
that there is a lot of Jersey cow about that, 
for we went up six hills and came down one, 
and we haven't come down the other five 
hills yet. Around Ord is where they raise 
such wonderful popcorn. The town has a 
reputation of being the popcorn center of 
the whole state, although the Ord theatre 
has a lot to do with the town's popularity. 
Anyhow, everything is all right now. Be- 
mond's subscription is renewed and he is 
happy, and so are we. 

V 

A Word for Jean Harlow 

The other night we saw "The Girl from 
Missouri," with Jean Harlow, Lionel Bar- 
rymore, Fanchot Tone and Lewis Stone. 
Some critics might say that this picture was 
hardly up to the Harlow standard because 
of the absence of sex situations and sugges- 
tive scenes, but we would like to pat Miss 
Harlow on the back for giving us a real 
insight into her personal ideas of clean en- 
tertainment. This one is just "breezy" 
enough to be delightful, and yet it isn't 
nasty, and here is what we are going to say 
to Miss Harlow, and we hope some- 
body out in Hollywood will call her atten- 
tion to it. 

Say, Jean, did you ever realize that, too 
often, the public shies away from a theatre 
where you are playing in a picture because 
they are afraid of seeing some of the scenes 
you have so often appeared in ? Well they 
do. Not that they think you desire to play 
in these scenes, but that some director has 
the notion that such scenes are what the 
public wants, but listen. Miss Harlow, if 
you will back away from playing in any 
scene that you wouldn't appear in in your 
own home, you will endear yourself to the 
public and be the biggest drawing card on 
the American screen today. This is putting 
it pretty strong. Miss Harlow, but we have 
to speak our personal views, and that's just 
what we think about it, regardless of the 
entire universe. 

It won't be necessary to say that Lionel 
Barrymore, Franchot Tone and Lewis Stone 
played splendidly, everybody knows that al- 
ready, but we would like to know just who 
it was that acted as your chaperone in this 



picture. There's a girl that is 100 per cent 
plus and we wish she would act as our 
chaperone and would invite us over to her 
house to spend the evening some time. We 
wish also that somebody in Hollywood call 
her attention to this but keep it quiet from 
Mildred Early and Jeannette Meehan in our 
Hollywood office. What we wanted to say, 
before we got sidetracked, was that "The 
Girl from Missouri" is a splendid picture, 
but like everybody and everything, it has 
some faults, but nothing to kick about. 

V 

Yesterday we were going down the street 
{ill the company of the sheriff) and we 
heard a felloiv singing — 

You've bad your tvay 

Noiv we must pay, 

Who's sorry, who's sorry now? 

We just can't figure out what that fellow 
had in his mind, whether he thought he 
was plowing up cotton or wheat or killing 
5,000,000 pigs. 

V 

Several years ago, when the Populist 
party swept this country like a pestilence, 
they elected to the legislature a fellow from 
our county who introduced a bill to appro- 
priate $5,000 for him to make rain. He 
tried it but it didn't rain. This legislator 
came from Bazille township, and in one of 
our weaker moments we wrote some poetry, 
one verse of which ran something like this : 

Along in ]uly, when the weather is dry 
And the drouth parches forest and plain, 
The Pope of Bazille 
Will proceed to raise hell 
Until someone brings up a big rain. 

We don't know as we would have men- 
tioned the matter at all only that we have so 
many "rain makers" down in Congress who 
have lain down on the job this summer that 
we simply had to call your attention to it. 

V 

Where is Vona, Colorado? We have re- 
cently received a letter from Vona from 
Fred Flanagan. Fred operates a theatre there 
and he says it is the smallest town on the 
map having a theatre. We presume it is, 
since we don't knoiv ivhere it is located. 
Fred not only runs a theatre but he is a 
rancher also. Not only that, but he writes 
poetry when not chasing cattle, and sets 
his poetry to music in his idle moments. 
He sent us one of his songs entitled "He'll 
Organize," and if this one is a sample of 
what he can do in poetry and music he'd 
better sell his theatre and ranch and devote 
his time to writing music. 

Fred seems doubtful that prosperity has 
returned. He says he has ISO cattle on his 
ranch and will have to pay 98 cents a bushel 
for corn and $20.00 a ton for hay to carry 
them through the winter. Fred says that one 
man out of ten has corn and hay to sell and 
he presumes that prosperity has hit that 
man, but that the other nine will be looking 
through the wire fence watching their cat- 



tle starve during the cold winter. He says 
he is one of the nine, but good gosh, Fred, 
who says we are not all right as long as 
Uncle Sam can borrow money on his credit? 
But after that, then what? Thanks, Fred, 
for your letter. This is to answer same. 

V 

Cynic and Stoic 

The other day the teacher said to the 
children, "Now, children, I am going to 
give you two words and we will see who 
will tell us what these words stand for first. 
The words are Cynic and Stoic." Little Izzy 
Cohen held up his hand and the teacher said, 
"All right, Izzy, you tell the class what they 
mean," and Izzy got up and said, "Veil, 
teacher, a cynic is vot mamma washes the 
dishes in and a stoic is the bold what brings 
mamma the babies." Doggone it, that's the 
way it goes, you can't stump these Irish. 
V 

We understand that there are a lot of 
people who belong to the NRA's, the AAA's, 
the CCC's and a dozen or fifteen other 
bureaus, but there is one bureau that is 
larger than all the rest combined, and that's 
the PAY bureau. Everybody in the United 
States belongs to this bureau, but it seems 
that there are not very many who know that 
thev are members in good standing, but they 
will. 

V 

North Platte, Nebraska, is to be con- 
gratulated. M. E. Berkhimer is there now 
operating the Paramount theatre ; not but 
what Dave Davis, the operator who was 
there, is all right, but you know, "they can't 
keep a good man down," and Dave has been 
sent a little higher up and has gone to Rapid 
City, South Dakota, which is on the outer 
edge of the grasshopper district. Berk- 
himer says we promised to come and see 
him when he was at Las Vegas, New 
iNlexico, some time ago, but we don't re- 
member it, although we probably did. Any- 
how, we are glad he is in North Platte, for 
that brings him about 400 miles nearer 
Neligh, and when anyone gets within 400 
miles of Neligh, Nebraska, he begins to feel 
right at home. 

Thanks for your letter, M. E., and we 
hope to see you some time provided they 
don't plow up all of our cotton and kill all 
of our hogs while we are down to the Elk- 
horn catching a mess of bullheads for the 
kids, although we haven't any kids. 

Colonel J. C. Jenkins 
The Herald's Vagabond Colyumnist 



Halliday in Crosby Gaige Play 

John Halliday is due in New York from 
Warner studio at Burbank to star in Crosby 
Gaige's stage production of "Old Love," 
comedy by Samson Raphaelson, opening on 
Broadway in mid-December. 



Salary Claim Canceled 

The circuit court of Saginaw County, 
Michigan, recently reversing a decision of 
the lower court, canceled a salary claim of 
$61.75 brought against the De Luxe theatre, 
Saginaw, by Peter Walton. 



November 3, 1934 



MOTION PICTURE HERALD 



59 



WHAT THE PICTURE mpj^ 
DID E€D ME 



Columbia 

AMONG THE MISSING: Richard Cromwell, Billie 
Seward — A good program. — J. C. Darst, Dante Thea- 
tre, Dante, Va. General patronage. 

CORNERED: Buck Jones— Good western. I've 
never run a poor Buck Jones western and he has a 
following here so I consider him a good bet when I 
can get anything that he makes. — Mayme P. Mussel- 
man, Princess Theatre, Lincoln, Kan. Small town 
patronage. 

DEFENSE RESTS, THE: Jack Holt, j;ean Arthur 
— Better than average program offering, which 
pleased. We used it on a Saturday midnight surprise 
show with good results. — M. R. Harrington, Avalon 
Theatre, Clatskanie, Ore. Small town patronage. 

GIRL IN DANGER: Ralph Bellamy, Shirley Grey 
— A normal Saturday night audience indorsed this ac- 
tion picture. Played Oct. 20.— C. W. Mills, Arcade 
Theatre, Sodus, N. Y. Family patronage. 

HELL BENT FOR LOVE: Tim McCoy— The Beau 
Brummel from the pasture tries it again. Why don't 
he rent another horse. He isn't a bad cowboy. — 
Mayme P. Musselman, Princess Theatre, Lincoln, 
Kan. Small town patronage. 

KING OF WILD HORSES: Rex the Wonder 
Horse, William Janney — This is a very good western 
picture that will please all western fans. The main 
character is a horse, but he plays his part much bet- 
ter than many actors play theirs. This is full of ac- 
tion, thrills, and should do a good business, especially 
where westerns are wanted^ Although it is a little 
old, we played one day to a very good business and 
pleased all who saw it. Running time, 62 minutes. 
Played Oct. 20.— J. J. Medford, Orpheum Theatre, 
Oxford, N. C. General patronage. 

LONE RIDER, THE (Re-Issue): Buck Jones— 
These re-issued Jones' westerns were head and 
shoulders above the average when they were first 
released, and even today they are better than many. 
The technique has changed less in the western than 
in any other type of picture, consequently their age 
is not too noticeable. Business above normal. Run- 
ning time, 58% minutes. Played Oct. 19-20.— A. West 
Johnson, Heilig Theatre, Eugene, Ore. University 
and general patronage. 

MAN TRAILER, THE: Buck Jones— Buck Jones 
is a good bet for me and I like his westerns. So 
what? — Mayme P. Musselman, Princess Theatre, Lin- 
coln, Kan. Small town patronage. 

McKENNA OF THE MOUNTED: Buck Jones— A 
good action picture for your Saturday nights. Did a 
nice business against night baseball game and as 
usual Buck satisfied with plenty of fast action. Played 
Oct. 13. — Mayme F. Musselman, Princess Theatre, 
Lincoln, Kan. Small town patronage. 

NINTH GUEST, THE: Donald Cook, Genevieve 
Tobin — Parts of this got the horse-laugh by our audi- 
ence. Several ladies liked the suspense. A good 
mystery play. — Harold C. Allison, Baldwin Theatre, 
Baldwin, Mich. General patronage. 

ONE IS GUILTY: Ralph Bellamy, Shirley Grey 
— Good for that Owl Show on Saturday night. Enough 
mystery to keep them wondering. — Mayme P. -Mus- 
selman, Princess Theatre, Lincoln, Kan. Small town 
patronage. 

ONE NIGHT OF LOVE: Grace Moore, TuUio Car- 
minati — A wonderful picture. I call it a 100 per cent 
musical production. Singing great, acting fine by 
both stars and whole cast. We did not do a profit- 
able business on the picture as it was over the heads 
of our patrons, but those that we did get in were 
more than satisfied, and a number came back the 
second night. Played Oct. 14-15. — Bert Silver, Silver 
Family Theatre, Greenville, Mich. City and country 
patronage. 

SHADOWS OF SING SING: Mary Brian, Bruce 
Cabot— Old but fair.— Harold C. Allison, Baldwin 
Theatre, Baldwin, Mich. General patronage. 

SOCIAL REGISTER: Colleen Moore, Alexander 
Kirkland — I rejected this picture once, but picked it 
up later, after having viewed it. It is nothing but 
a very small picture, has not much draw, and is only 
fair from the audience standpoint. However, by play- 
ing up the presence of such people as Robert Bench - 
ley, Ramona, Captain Henry, Mrs. Paul Whiteman, 
who do bits in the action, I managed to get it by on 
a double bill. Business above average. Running 
time, 74 minutes. Played Oct. 19-20. — A. West John- 
son, Heilig Theatre, Eugene, Ore. University and 
general patronage. 

TWENTIETH CENTURY: John Barrymore, Car- 
ole Lombard — This is one picture I didn't get any 



IN this, the exhibitors' own de- 
partment, tho theatremen of the 
nation serve one another with in- 
fornnation on the box office per- 
formance of product for their mu- 
tual benefit. It is a service of the 
exhibitor for the exhibitor. Address 
all communications to — 

What the Picture Did For Me 

MOTION PICTURE HERALD 
1790 Broadway, New York 



comments on, good or bad. Personally, I didn't like 
it at all. Poor business two days. Flayed Oct. 
22-23.— H. J. StaUings, Moon Theatre, Henderson, 
N. C. Small town patronage. 

VOICE IN THE NIGHT: Tim McCoy— This gave 
general satisfaction to normal Saturday night busi- 
ness. Played Oct. 13.— C. W. Mills, Arcade Theatre, 
Sodus, N. Y. Family patronage. 

WHOM THE GODS DESTROY: Walter Connolly, 
Doris Kenyon, Robert Young — A great entertainment 
story. Big. Acting by stars wonderful. You have 
got to see this feature to appreciate it. You play it 
and all will be satisfied. — Bert Silver, Silver Family 
Theatre, Greenville, Mich. City and country patron- 
age. 

First National 

BRITISH A.GENT: Leslie Howard, Kay Francis— 
Didn't consider this as big as they would have you 
believe. However, it pleased those who came. Run- 
ning time, 81 minutes. Played Oct. 8. — Boon and 
Du Rand, Lyric Theatre, Ellendale, N. C. Small 
town patronage. 

DRAGON MURDER CASE, THE: Warren Will- 
iam, Lyle Talbot, Margaret Lindsay — A new Philo 
Vance but that didn't make any difference. We did 
not use any extra advertising and the picture pulled 
them in, just with Monthly Calendar publicity and 
they all went out well satisfied. — Mayme P. Mussel- 
man, Princess Theatre, Lincoln, Kan. Small town 
patronage. 

MAN WITH TWO FACES, THE: Edward G. Rob- 
inson, Mary Astor — This is good entertainment, but 
not as good as the last two pictures of Robinson. It 
is a mystery drama with a continuous comedy twist. 
The entire cast play their parts wonderfully, but the 
story is rather weak. The trailer sold this picture 
for us and will do the same for any other exhibitor. 
Warner's trailers always sell their pictures. Played 
one day to good business. Running time, 72 minutes. 
Flayed Oct. 18.— J. J. Medford, Orpheum Theatre, 
Oxford, N. C. General patronage. 

MAN WITH TWO FACES, THE: Edward G. 
Robinson — This picture pleased but didn't draw so 
well. I consider this actor one of the best but I 
just can't sell him to my patrons. — Mayme P. Mus- 
selman, Princess Theatre, Lincoln, Kan. Small town 
patronage. 



Fox 

BABY TAKE A BOW: Shirley Temple, James 
Dunn, Claire Trevor — Just like old times; they even 
hissed the villain. Too much can't be said for the 
little player. However, I resent Fo-x loaning Shirley 
to Paramount all the time. So far she has been in 
just as many pictures for Paramount as she has for 
Fox. Next year I am going to have a clear under- 
standing as to who these box-office stars are going 
to work for and then I am going to buy from the 
company that uses them. Running time, 80 minutes. 
Played Oct. 5-6.— Chas. S. Edwards, Queen Theatre, 
Pilot Point, Tex. General patronage. 

BABY TAKE A BOW: James Dunn, Claire Tre- 
vor, Shirley Temple — Of course, Shirley Temple 
pleases. Gross not up to average, however. Run- 
ning time, 73 minutes. Played Oct. 14-16. — A. B. 
Jefferis, New Piedmont Theatre, Piedmont, Mo. Small 
town patronage. 

BABY TAKE A BOW: Shirley Temple— What a 
draw this little girl has turned out to be and what 
a capable little actress. She just gets them and 
they clamor for a chance to lay their cash on the 



counter. We did a very good business with this pic- 
ture and didn't have to spend a lot of time and money 
on advertising. She draws them in. — Mayme P. Mus- 
selman, Princess Theatre, Lincoln, Kan. Small town 

patronage. 

BOTTOMS UP: "Pat" Paterson, John Boles, Spen- 
cer Tracy— It would take a lot of Life Buoy Soap to 
help the B. O. on this one. Just one scene, "Wait- 
ing at the Gate for Katy." .Several walkouts and a 
bare profit. Running time, 63 minutes. Played Sept. 
14-15.— Chas. S. Edwards, Queen Theatre, Pilot 
Point, Tex. General patronage. 

CAT'S PAW, THE: Harold Lloyd, Una Merkel— 
This one kept them away despite a heavy campaign. 
Eleven out of the 12 reels were too much in zero 
suspense and action. The 12th reel was all right. 
It seems to me as if Harold has all played out and 
doesn't know. First "Movie Crazy" and now "The 
Cat's Paw" should be a warning to the wise. Drew 
about 2 postage stamps above film rental. Running 
time, 100 minutes. — Antonio C. Balducci, Avon The- 
atre, Canastota, N. Y. General patronage. 

CAT'S PAW, THE: Harold Lloyd— Satisfactory. He 
does not climb any fire escapes or hang over any 
edge of a sixty-story building in this one. The story 
was popularized in the Saturday Evening Post and 
that helped some. They did not catch all the clever 
material that was in the story and the dialogue was 
a little flat for that reason. — A. E. Hancock, Colum- 
bia Theatre, Columbia City, Ind. General patronage. 

CHARLIE CHAN IN LONDON: Warner Oland— 
One of the best of the Chan stories. Played Oct. 20. 
— J. Glenn Caldwell, Princess Theatre, Aurora, Mis- 
souri. Small town patronage. 

CHARLIE CHAN IN LONDON: Warner Oland— 
About the usual Chan picture. My patrons like them 
and this one satisfied. Better than average busi- 
ness. — C. M. Hartman, Liberty Theatre, Carnegie, 
Oklahoma. Small town patronage. 

CHARLIE CHAN'S COURAGE: Warner Oland, 
Drue Leyton — One of the best Chan pictures. Several 
came in the second night to see it again. Running 
time, 71 minutes. Played Oct. 19-20.— A. B. Jefferis, 
New Piedmont Theatre, Piedmont, Mo. Small town 
patronage. 

CHARLIE CHAN'S COURAGE: Warner Oland— 
My patrons like these and they turn out better than 
average for a Chan picture, so I'm satisfied. I can't 
pan a picture that does any decent kind of business. 
— Mayme P. Musselman, Princess Theatre, Lincoln, 
Kan. Small town patronage. 

DUDE RANGER, THE: George O'Brien, Irene 

Hervey — Another ot Zane Grey's epics of the West, 
a very good picture. Sure packed them in on this 
one. Running time, 7 reels. Played Oct. 19-20. — A. F. 
AfFelt, Iosco Theatre, Oscoda, Mich. Small town 
patronage. 

DUDE RANGER: Nice Western that will satisfy 
the action patrons. Beautiful. Played Oct. 9-10. — J. 
Glenn Caldwell, Princess Theatre, Aurora, Mo. Small 
town patronage. 

DUDE RANGER, THE: George O'Brien— A very 
pleasing western that satisfied ninety-five per cent of 
my patrons. I note that Liberty only .gave this pic- 
ture one and one-half stars. If the Liberty critic 
were operating a small town picture show he would 
certainly have to revise his system of credits. It 
would give me much pleasure to trade 60 per cent of 
his three star pictures for productions as good as 
"The Dude Ranger." Running time. 65 minutes. 
Played Oct. 11-13.— W. J. Powell. Lonet Theatre, 
Wellington, Ohio. Small town and rural patrona.ge. 

GRAND CANARY: Warner Baxter. Madge Evans 
—Fair picture. Think Baxter should have better 
stories. This story closely resembles "Arrowsmith" 
and the box office results were about the same. Poor. 
Running time, 74 minutes. Played Oct. 3-4. — R. W. 
Corbin. New Grand Theatre, Desloge, Mo. Small 
town patronage. 

LOVE TIME: Nils Asther, "Pat" Paterson— Good 
picture. Dandy opera music and a verj- good cast. 
Failed to draw. Running time, 8 reels. Played Oct. 
17-lS.— A. F. Affelt. Iosco Theatre, Oscoda, Mich. 
Small town patronage. 

LOVE TIME: "Pat" Paterson, Nils Asther— Locale 
—in and out of Vieima. A few pleasing sequences. 
"Fat" Paterson good. Nils Asther no different than 
usual. The picture pleased but did not draw any 
extra business. Running time, 70 minutes. — Antonio 
C. Balducci, Avon Theatre, Canastota, N. Y. 

LOVE TIME: "Pat" Paterson. Nil? Asther— A great 
pictvire for real music lovers but only fair for the 
others. Get vour music clubs interested in this one. 
— C. M. Hartman, Liberty Theatre, Carnegie. Okla- 
homa. Small town patrona.ge. 



EN 

Ml 
■1 



THEY V\ 




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62 



MOTION PICTURE HERALD 



November 3, 1934 



LOVE TIME: "Pat" Paterson. Nils Asther— A 
sweet picture that will please most any audience. 
Some clever comedy, sweet music and nice romance. 
It's as clean as a hound's tooth. Played Oct. 17-18. 
— Harold Haubein, Cozy Theatre. Lockwood, Mo. 
General patronage. 

LOVE TIME: "Pat" Paterson— Here is a "oeautiful 
picture that will please if you can Ret them in. Many 
patrons told me it was the best picture they had 
ever seen. The musical recording is superb. iPeople 
stopped me on the streets for three days to tell me 
how much they liked it. Business built up liere 
from word of mouth advertising-. Running time, 74 
minutes. Flayed Oct. 11-13.— W. J. Powell. Lonet 
Theatre, Wellington, Ohio. Small town and rural 
patronage. 

EVER SINCE EVE: George O'Brien, Mary Brian 
— Some liked it; some didn't. I'd say a run of the 
mill program picture. Producers started out to make 
a program, and that's all they got. Made a profit, 
however. Running time, 70 minutes. Played Sept. 
28-29. — Clias. S. Edwards, Queen Theatre, Pilot Point, 
Tex. General patronage. 

_ HANDY ANDY: Will Rogers, Peggy Wood— There 
is nothing wrong with any of the Rogers pictures. 
However, I have never made a dime on one of them, 
because I have never been able to show one before 
another was released. Running time, 85 minutes. 
Played Oct. 12-13. — Chas. S. Edwards. Queen Theatre, 
Pilot Point, Tex. General patronage. 

HANDY_ ANDY: Will Rogers, Peggy Wood— All 
Rogers' pictures are clean, good and entertaining. 
Box office okay. Running time, 81 minutes. Played 
Oct. 7-9.— A. B. JefTeris, New Piedmont Theatre, 
Piedmont, Mo. Small town patronage. 

NOW I'LL TELL: Spencer Tracy. Alice Faye, 
Helen Twelvetrees — A very good picture that failed 
to get business. Running time, 74 minutes. Played 
Oct. 3-4.— A. B. Jefferis. New Piedmont Theatre, 
Piedmont, Mo. Small town patronage. 

NOW I'LL TELL: Spencer Tracy, Alice Faye— 
I guess my people don't read enough because they 
didn't know who this autobiography described. They 
watched the action, recognized the gangsters, because 
each one had a pistol, but marched out with that 
woebegone look. — Mayme P. Musselman. Princess 
Theatre, Lincoln, Kan. Small town patronage. 

SERVANTS' ENTRANCE: Janet Gaynor. L-ew 
Ayres — Satisfactory entertainment, clean comedy ro- 
mance. Personally didn't think it as good as some 
of the previous Gaynor films, but the customers 
liked it. Played Oct. 18-19.— J. Glenn Caldwell, 
Princess Theatre, Aurora, Mo. Small town patron- 
age. 

SERVANTS' ENTRANCE: Janet Gaynor, Lew 
Ayres — A very pleasing picture that drew well and 
satisfied. Fox pictures are clicking this year in this 
theatre. Up to date we have booked in 17 of the 
1934-35 product and have not found a single one that 
we would care to cancel on our ten per cent priv- 
ilege. Running time, 84 minutes. Played Oct. 7-9. — 
W. J. Powell, Lonet Theatre, Wellington, Ohio, 

SHE LEARNED ABOUT SAILORS: Lew Ayres, 
Alice Faye — The first picture in months which had 
our audience in a Frenchy and general uproar. It 
did business and satisfied nearly 100 per cent. If the 
producers could only see the light (and the box- 
office) we would see more pictures that actually 
entertained. Give this one your best playing time. — 
Antonio C. Balducci, Avon Theatre, Canastota, N, Y. 
General patronage. 

SHE LEARNED ABOUT SAILORS: L«w Ayres, 

Alice Faye, Mitchell and Durant — Just a program 
picture but what a program picture. My patrons 
are still telling me it is the best I have had. Made 
a nice little profit on week-end. Bigger crowd _ the 
second night. As long as program pictures are in a 
class with this one, I can't kick. Played Sept. 7-8. — 
Chas. S. Edwards. Queen Theatre, Pilot Point, Tex. 
General patronage. 

SHE LEARNED ABOUT SAILORS: Lew Ayres, 
Alice Faye — A picture which has plenty of every- 
thing that goes to produce an all-around good picture. 
Plenty of action, romance, comedy and whatnot. 
One of the 'oest program pictures we have had from 
Fox this year. — J, C, Darst, Dante Theatre, Dante, 
Va. General patronage. 

SHE LEARNED ABOUT SAILORS: Lew Ayres, 
Alice Faye — Good entertainment and clean as a 
hound's tooth. Not a big picture, but a pleasing 
one. We played it mid-week to a better than aver- 
age business, and it pleased generally. — M. R. Har- 
rington, Avalon Theatre, Clatskanie, Ore. Small town 
patronage. 

SHE LEARNED ABOUT SAILORS: Lew Ayres, 
Alice Faye — Very good with a lot of comedy that 
pleased a very good crowd on a bargain night. — 
Mayme P. Musselman, Princess Theatre, Lincoln, 
Kan. Small town patronage. 

SHE WAS A LADY: Helen Twelvetrees, Donald 
Woods, Ralph Morgan— Pleased about 30 per cent I 
believe. However, we played it on a double bill 
and got bv. Running time, 67 minutes. Played Oct. 
19-20.- A. B. Jefferis. New Piedmont Theatre. Pied- 
mont, Mo, Small town patronage. 

SHE WAS A LADY: Helen Twelvetrees— Some 



FOUR MORE JOIN 
CONTRIBUTOR ARMY 

Four new contributors to "What 
the Picture Did for Me" are the fol- 
lowing: 

M. R. Harrington, resident man- 
ager, Avalon theatre, Clatskanie, Ore. 

Harold Haubein, Cozy theatre, 
Lockwood, Mo. 

Albert Hefferan, The Owl theatre. 
Grand Rapids, Mich. 

Mrs. Clyde Pace, Pace theatre, Gor- 
don, Neb. 

Week by tveek the army of con- 
tributors enrolls its additional volun- 
tary recruits. 



liked it; some didn't. This star draws good here 
because there are relatives hereabouts,— Mayme P. 
Musselman, Princess Theatre, Lincoln, Kan. Small 
town patronage. 

STAND UP AND CHEER: Warner Baxter, Shirley 
Temple — It didn't please 5 per cent of my audience. 
With the exception of the scene with Shirley Temple 
in it. Would have been a good picture but Warner 
Baxter slowed the tempo at regular intervals. Be- 
low average program fare in dollars and cents at 
my box-office. Running time, 90 minutes. — Chas. S. 
Edwards, Queen Theatre, Pilot Point, Tex. General 
patronage. 

THREE ON A HONEYMOON: Sally Filers, Zasu 
Pitts — Just a programer. Sound not so good. Just 
another that I had to use to finish the season with. 
Running time, 59 minutes. Played Sept, 21-22, — Chas, 
S. Edwards, Queen Theatre, Pilot Point, Tex. Gen- 
eral patronage. 

WORLD MOVES ON. THE: Madeleine Carroll, 
Franchot Tone — A really great picture on the order 
of "The House of Rothschild." No good for small 
town. Did not do average business on this one with 
extra advertising. Running time, 101 minutes. Played 
Oct. 7-9.— R. W. Corbin, New Grand Theatre, Des- 
loge, Mo. Small town patronage. 

WORLD MOVES ON, THE: Franchot Tone— This 
amounts to a biography of a southern family that 
goes down the years through the war. Of its type 
it is all right but the title militated against it for 
the picture did not hardly gross the rental. Then 
Franchot Tone, contrary to what a lot of producers 
think about him, is not the draw at this house as 
some of the other male stars. — A. E. Hancock, Colum- 
bia Theatre, Columbia City, Ind. General patronage. 

WORLD MOVES ON, THE: Franchot Tone, Ma- 
deleine Carroll — Fair, Too long and drawn out. Not 
a special by any means. Running time, 100 minutes. 
Played Oct, 14-16,— M. W. Mattecheck, Lark Tliea- 
tre, McMinnville, Ore, Local patronage. 

365 NIGHTS IN HOLLYWOOD: James Dunn, 
Alice Faye, Mitchell and Durant — This is the first 
Texas showing of this picture, I believe. Has the 
same cast as "She Learned About Sailors" with the 
exception of James Dunn taking the place of Lew 
Ayres. It is a little better than just a program 
picture though it is not a special. It is a new angle 
on Hollywood Movie School racket. There are four 
musical numbers that are very good and with it goes 
a story. I believe it will get by with the average 
audience and I wouldn't be afraid to recommend it 
to the public. Mitchell and Durant do some nice 
work together without getting silly. Running time, 
75 minutes. Played Oct. 17-18. — Chas. S. Edwards, 
Queen Theatre, Pilot Point, Tex. General patronage. 



Majestic 

BROKEN LIVES (Formerly "Unknown Blonde"): 

Edward Arnold — Had this picture been properly 
handled would have been good, but pooriy put to- 
gether. "Unknown Blonde" did not mean anything 
at the box office. Think "Broken Laves" a much 
better title. Running time, 67 minutes. Played Oct. 
5-6. — R. W. Corbin, New Grand Theatre, Desloge, Mo. 
Small town patronage. 



MGM 

BARRETTS OF WIMPOLE STREET: Norma 
Shearer, Charles Laughton, Fredric March — Without 
a doubt one of the finest acted movies ever on any- 
one's screen. It's just too bad that small towns don't 
have enough customers that will attend a show of 
this class, TJie whole cast is perfect. The picture 
will please and the patrons that appreciate fine act- 
ing will rave about it. Played Oct. 11-12.— J Glenn 
Caldwell. Princess Theatre, Aurora, Mo. Small town 
patronage. 



BARRETTS OF WIMPOLE STREET: Norma 
Shearer — This is a class picture. Some patrons raved 
about it and some walked out on it. Wonderful act- 
ing and a great picture but not for small town. Busi- 
ness average.— C, M. Hartman, Liberty Theatre, Car- 
negie. Oklahoma. Small town patronage. 

CHAINED: Joan Crawford, Qark Gable— Good pic- 
ture. Good business, a family picture that everyone 
liked. Running time, 8 reels. Played Oct. 14-15-16.— 

A. F. Affelt, Iosco Theatre, Oscoda, Mich. Small 
town patronage, 

DEATH ON THE DIAMOND: Robert Young, 
Madge Evans — Good picture. Packed with comedy, 
action and thrills. Fans were well pleased with this 
one. Very good business. Running time, 7 reels. 
Played Oct. 12-13.— A. F. Aflelt, Iosco Theatre, Os- 
coda, Mich. Small town patronage. 

GIRL FROM MISSOURI, THE: Jean Harlow, 
Lionel Barrymore, Franchot Tone, Lewis Stone, Patsy 
Kelly — They like Harlow in this town and whether 
it was loyalty or curiosity (for this picture has re- 
ceived plenty of publicity in the decency campaign) 
I don't know. But it drew away above average foi 
us and pleased accordingly. While there are a few 
rough spots in it yet, they are rather subordinated, 
so that it is not ofifensive. Patsy Kelly nearly stole 
the show from the stars, but Harlow does some fine 
work, as does the rest of the cast. Business very 
good. — M. R. Harrington, Avalon Theatre, Clatskanie, 
Ore, Small town patronage. 

GIRL FROM MISSOURI, THE: Jean Harlow, 
Franchot Tone — A very good picture, drew good 
business, and my patrons were well pleased because 
they saw a sexy picture that didn't offend with a lot 
of dirty wise-cracks. Played Oct, 15-16. — Mayme P. 
Musselman, Princess Theatre, Lincoln, Kan. Small 
town patronage. 

HIDEOUT: Robert Montgomery — A good picture, 
especially for small towns. Pleased my patrons and 
business better than average. — C. M. Hartman, Lib- 
erty Theatre, Carnegie, Okla. Small town patronage. 

HOLLYWOOD PARTY: Jimmy Durante, Lupe 
Velez — I really had some patrons who liked parts of 
this. It's not too hot, but there are parts that you 
can watch without much effort. Don't promise much 
and they won't be disappointed. — Mayme P. Mussel- 
man, Princess Theatre, Lincoln, Kan. Small town 
patronage. 

MURDER IN THE PRIVATE CAR: Charles Rug- 
gles, Una Merkel — One of the fastest, funniest fea- 
tures that I have ever run. The repeaters on this 
picture made a crowd and when they come back to 
see a picture twice it must have that old appeal. — 
Mayme P. Musselman, Princess Theatre, Lincoln, 
Kan. Small town patronage. 

STRAIGHT IS THE WAY: Franchot Tone— Just 
another program picture that didn't get over very 
well. Business below average. — C. M. Hartman, Lib- 
erty Theatre, Carnegie, Okla. Small town patronage. 

STAMBOUL QUEST: Myrna Ley, George Brent— 
A fair program ofl:ering that didn't elicit much praise 
or comment against. Myrna Loy is quite a little ac- 
tress and her later pictures have been clicking here. 
—Mayme P. Musselman, Princess Theatre, Lincoln, 
Kan. Small town patronage. 

TREASURE ISLAND: Wallace Beery, Jackie 
Cooper, Lionel Barrymore, Otto Kruger— It's a grand 
production, especially for the youngsters. The appeal 
to adults will naturally be limited, but those who 
were, in their younger days, thrilled by this tale of 
wild adventure, will find the film a faithful portrayal 
of the Stevenson classic. Cast is fine, photography 
superb and the whole production clean. Drew the 
kids, but not so the adults. Pleased a good 90 per 
cent and business was just fair.— M, R. Harrington, 
Avalon The tare, Clatskanie, Ore. Small town patron- 
age, 

TREASURE ISLAND: Wallace Beery, Jackie 
Cooper — A wonderful picture that did a very good 
business against all kinds of opposition. We put out 
a variety of advertising aids and contacted _ the 
schools and they are willing to help because this is 
one classic the school kids have to study. Boost it 
and help the community. Every knocker will tell 
vou how good parts of it pleased him. Ain't that 
funny?— Mayme P. Musselman, Princess Theatre, 
Lincoln, Kan, Small town patronage. 



Monogram 

BEGGARS IN ERMINE: Lionel Atwill— Here's 
heaping a few more praises on Monogram. A well 
made Steel Corporation with Mr, Atwill playing the 
part of a hero in excellent acting. Everyone who 
saw "Beggars in Ermine" praised it. The scenes in 
the meeting room of the steel mills were something 
to marvel at. Good old Mono, keep up your work. 
The exhibs will stand by you. Running time, 72 min- 
utes.— Antonio C. Balducci, Avon Theatre, Canastota, 
X, Y. General patronage, 

GALLOPING ROMEO: Bob Steele— A satisfying 
western from Monogram, Business okay. Running 
time, 52 minutes.— Antonio C. Balducci, Avon TheatrCi 
Canastota, N, Y. General patronage. 

GIRL OF THE LIMBERLOST, A: Marian Marsh, 
Ralph Morgan— If producers would give us more pic- 
tures like this one they would certainly solve the 



November 3, 1934 



MOTION PICTURE HERALD 



63 



picture prohlem for the small town. Patrons came 
to see a picturization of the book "A Girl of the 
Limberlost," and that is what they 'saw. Excellent 
acting, splendid direction and perfect recording. Not 
havinif played any Monogram pictures I was natur- 
ally somewhat worried about the recording. Worry 
on this score was useless inasmuch as we have had 
no better recording in our theatre during the past 
six months. And draw — why, they came for twenty 
miles around. And every patron who came the first 
day seemed to delight in sending friends and relatives 
the following two days. Monogram is certainly a 
coming concern. Up to this year the exhibitors never 
thought of it; but today I don't know a small town 
exhibitor around here that has not signed with them. 
If they can make many pictures like this one, con- 
tracts next year won't be difficult to get. Running 
time, 86 minutes. Played Oct. 21-23.— W. J. Powell, 
Lonet Theatre, Wellington, Ohio. Small town and 
rural patronage. 

HAPPY LANDING: Ray Walker, Jacqueline Wells 
— Ray placed in a very good action picture from 
Monogram. Give Mono a boost and you'll be re- 
placing your majors with Mono's product. This 
picture pleased. Sound and light not perfect. Mono- 
gram could iinprove here quite a bit and not do their 
product any harm. Running time, 61 minutes. — An- 
tonio C. Balducci, Avon Theatre, Canastota, N. Y. 
General patronage. 

KING KELLY OF THE U. S. A.: Guy Robertson, 
Irene Ware — The exchange told me this was a good 
comedy. My customers told me it was not. And 
I'm inclined to believe them, for they were sincere 
enough to get up and walk out in the middle of it. 
I didn't see the picture, because after getting the 
comments on the first show, I hid in the office for the 
remainder of the run and trembled every time some- 
one knocked on my office door. Business first day, 
below normal; second day, close to the vanishing 
point. Running time, 66 minutes. Flayed Oct. 17- 
18. — A. West Johnson, Heilig Theatre, Eugene, Ore. 
University and general patronage. 

KING KELLY OF THE U. S. A.: Guy Robertson, 
Irene Ware — Disappointing. Not well done and sound 
only fair. Too much repetition of the same song. 
Running time. 66 minutes. Played Oct. 13. — M. W. 
Mattecheck, Lark Theatre, McMinnville, Ore. Local 
patronage. 

MONTE CARLO NIGHTS: Mary Brian, John Dar- 
row — Played this on a double feature bill and this 
picture gave fine satisfaction. Good story, well acted, 
fine photography. It will average up with any com- 
pany's product. — Bert Silver, Silver Family Theatre, 
Greenville, Mich. City and country patronage. 



Paramount 



GREAT FLIRTATION, THE: Elissa Landi, 
Adolphe Menjou — Just can't say anything good for 
this one and feel right. Landi and Menjou have a 
French accent that is terrible. Played two days to 
no business. Played Oct. 15-16. — H. J. Stallings, Moon 
Theatre, Henderson, N. C. Small town patronage. 

HERE COMES THE GROOM: Jack Haley, Pa- 
tricia Ellis — Our patrons were divided on the merits 
of this feature. Business was the smallest in years. 
Played Oct. 17-18.— C. W. Mills, Arcade Theatre, So- 
dus, N. Y. Family patronage. 

OLD-FASHIONED WAY, THE: W. C. Fields, Ju- 
dith Allen — We tried to cancel this and couldn't. So 
played it late on a bargain night. There was plenty 
of comedy relief to offset the no-plot story. So our 
not too critical audience seemed well pleased. Run- 
ning time, 70 minutes. Played September 13-14. — 
D. B. White, Ritz Theatre, Fernandina, Fla. General 
patronage. 

OLD-FASHIONED WAY, THE: W. C. Fields- 
Played on double feature with "Shoot the Works." 
A usually good Fields picture and very well liked. 
Running time, 71 minutes. Played Oct. 12-13. — A. B. 
Jefferis, New Piedmont Theatre, Piedmont, Mo. Small 
town patronage. 

SHOOT THE WORKS: Jack Oakie, Ben Bernie, 
Dorothy Dell — Just a fair program picture. Roscoe 
Karns saved the show. Played on double bill. Run- 
ning time, 81 minutes. Played Oct. 12-13.— A. B. 
Jeflferis, New Piedmont Theatre, Piedmont, Mo. Small 
town patronage. 



RKO 



COCKEYED CAVALIERS: Wheeler and Woolsey 
— These two always draw. And did this one please. 
Running time, 72 minutes. Played Oct. 11. — Boom 
and Du Rand, Lyric Theatre, Ellendale, N. D. Small 
town patronage. 

COCKEYED CAVALIERS: Wheeler and Woolsey, 
Dorothy Lee — Not a bit funny, and in my estimation 
a poor and pitiful pair. Some dirty wisecracks that 
my patrons liked and said they did. My patrons do 
not want any Legion of Decency, nor do they want 
anyone to tell them what they shouldn't see. Clean 
pictures are not going to help my business any. Run- 
ning time, 90 minutes. Flayed Oct. 10-11.— Chas. S. 
Edwards, Queen Theatre, Pilot Point, Tex. General 
patronage. 

COCKEYED CAVALIERS: Wheeler and Woolsey-^ 
These boys always get some laughs but they don't 
draw enough to brag about. We had the poorest 



Saturday on this that we have had this year and they 
want preferred playing time on this pair. I guess 
they realize that they need It. — Mayme P. Musselman. 
Princess Theatre, Lincoln, Kan. Small town patron- 
age. 

DOWN TO THEIR LAST YACHT: Sidney Black- 
nur, Sydney Fux — A combination of "Tarzan" and 
l''rank Buck's "Wild Cargo" set to music, directed 
by someone direct from the nut house, a.s must have 
Ijecn the one responsible for the scenario. I have 
seen a lot of picture that a mess was made of what 
they had to work with but none that was scrambled 
up as bad as this one and the same producers made 
"Flying Down to Rio." Yun will be lucky if Ihey 
don't ask for their money back on this one. — A. E. 
Hancock, Columbia Theatre, Columbia City, Ind, 
General patronage. 

DOWN TO THEIR LAST YACHT: Mary I'.oland. 
Polly Moran, Ned Sparks, Sidney Fox, Sidney Black - 
mer — Just what excuse you can offer your patrons 
for running this one, I don't know. And just what 
excuse RKO has for releasing this classic piece of 
asininity, I still don't know. They had an idea all 
right, but it got sidetracked some place along the line 
and they are probably still looking for it. Audience 
reaction, absolutely nil. Business, the same. — M. R. 
Harrington, Avalon, Theatre, Clatskanie, Ore. Small 
town patronage. 

FINISHING SCHOOL: Ginger Rogers, Bruce Cabot. 
Frances Dee— Played on a double bill and it pleased. 
Running time, 73 minutes. Played October 5-6. — A. B. 
Jefferis, New Piedmont Theatre, Piedmont, Mo. Small 
town patronage. 

HAT, COAT AND* GLOVE: Ricardo Cortez— Good 
entertainment, good acting, appealing story and en- 
joyed by all who saw it. Fair business, two days. 
Running time, 70 minutes. Played October 17-18. — H. 
J. Stallings, Moon Theatre, Henderson, N. C. Small 
town patronage. 

HIS GREATEST GAMBLE: Richard Dix, Dorothy 
Wilson— Here is a picture that is different from the 
usual run of pictures. It is a dramatic love story and 
will please the average movie fan. It is a story of a 
father's love and sacrifice for his child. It is good 
entertainment for the whole family. The entire cast 
perform splendidly. If you must play this, one day 
is enough. Played one day to good business. Running 
time, 70 minutes. Played October 17. — J. J. Medford. 
Orpheum Theatre, Oxford, N. C. General patronage. 

LIFE OF VERGIE WINTERS: Ann Harding, John 
Boles — Beautifully and sincerely done. But the theme 
is out of step with the trend of the moral tone of 
today's pictures. Appealed to the feminine patrons 
and generally pleased, but business was poor. — M. R. 
Harrington, Avalon 'Theatre, Clatskanie, Ore. Small 
town patronage. 

RICHEST GIRL IN THE WORLD: Fay Wray, Joel 
McCrea, Miriam Hopkins — My patrons are not so hot 
for Miriam Hopkins, but Fay Wray and Joel McCrea 
are always welcome. The picture didn't make any 
money, though I personally liked the picture, and I 
would say that it is decidedly above the program 
class, though it is not big. I had opposition both 
nights and don't know just what it would have done 
without opposition. Running time, 79 minutes. Played 
October 19-20. — Chas. S. Edwards, Queen Theatre, 
Pilot Point, Tex. General patronage. 

STINGAREE: Richard Dix, Irene Dunne— Very 
wonderful show. Had many very fine comments on 
this. Can't see why some exhibitors pan this. Run- 
ning time, 76 minutes. Played September 27. — Boom 
and Du Rand, Lyric Theatre, Ellendale, N. C. Small 
town patronage. 

STINGAREE: Irene Dunne, Richard Dix— This one 
fooled us. It is really a dandy picture and the musi- 
cal background is wonderful. Irene Dunne can cer- 
tainly sing. Fair crowd, but they were pleased. Run- 
ning time. 76 minutes. Played October 10-11. — A. B. 
Jefferis, New Piedmont Theatre, Piedmont, Mo. Small 
town patronage. 

STINGAREE: Irene Dunne, Richard Dix— A splendid 
picture. Good story, great singing and acting. Gave 
good satisfaction to all. Played October 16-17. — Bert 
Silver, Silver Family Theatre, Greenville, Mich. City 
and country patronage. 

THEIR BIG MOMENT: Zasu Pitts, Slim Summer- 
ville, Wm. Gaxton. Bruce Cabot — Good for a few 
laughs, but this one won't help this once popular 
team very much. It's only fair and pleased just about 
that much. With a careful selection of short subjects, 
you can give your patrons a passable show. We did 
an average business. — M. R. Harrington, Avalon The- 
atre, Clatskanie, Ore. Small town patronage. 

WE'RE RICH AGAIN: Marian Nixon, Billie Burke, 
Reginald Denny, Buster Crabbe, Edna May Oliver- 
Just a program picture and pulled a very poor Sun- 
day gross. The laughs are few and far between and 
all the characters talk so much you are glad when 
the last fade-out arrives. Another fine example of 
why exhibitors must resort to double bills. If you plav 
it singly, bolster it up well with selected shorts. — M. 
R. Harrington. Avalon Theatre, Clatskanie. Ore. Small 
town patronage. 



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BULLDOG DRUMMOND STRIKES BACK: Ron- 
ald Colman, Loretta Young — This picture pleased. It 
has plenty of thrills and excitement. Business was 
below average, but no fault of the picture. Running 

(.Continued on follozeinei page) 




64 



MOTION PICTURE HERALD 



November 3, 1934 



time. 83 minutes. Played September 16-18.— Russell 
Alien. Allen's Theatre, Farmington, N. M. Small town 
patronage. 

COUNT OF MONTE CRISTO, THE: Robert Donat, 
Elissa Landi — Powerful drama. The story follows very 
closely the book as I read it many years ago. Great 
care is apparent in choosing the cast and the greatest 
of them all is Robert Donat as the Count of Monte 
Cristo. Fine looking and great actor. There is no 
doubt that he will be heard from in the future. I 
have never seen a cast that so thoroughly lived their 
parts. Every one perfect. Good direction. Now they 
can make "The Three Musketeers" after this one as a 
trial balloon has been sent up. That picture would do 
business if as much care was taken of the story as 
this one shows they did. Landi has a good part and 
when she has something that gives her a chance, can 
put a role over, but Fox almost killed her ofT. — A. E. 
Hancock, Columbia Theatre, Columbia City, Ind. Gen- 
eral patronage. 

HOUSE OF ROTHSCHILD, THE: George Arliss, 
Loretta -Young, Boris Karloff, Robert Young, C. Au- 
brey Smith, Helen Westley — The first Arliss picture 
to play this town, and I am glad we were able to in- 
troduce him in this really fine production. Pleased a 
good 90 per cent of our patrons, which was a surprise 
as I was afraid it was just a little too high class. But 
it drew well on a four-day run and brought people into 
the theatre who had not been here for ages. While 
it is a truly great picture, still it is doubtful for gen- 
eral small town success, that it really should enjoy. 
One of those things you are glad to ofifer your patrons. 
— M. R. Harrington, Avalon Theatre, Clatskanie, Ore. 
Small town patronage. 

OUR DAILY BREAD: Karen Morley, Tom Keene— 
This picture is the answer to the small town exhibi- 
tors' prayer. Consider it a fine production in every 
way and we received many favorable comments on it. 
The players are not well known and it needs extra 
advertising to draw them in. That's where I made my 
mistake: it didn't get the patronage it deserved. Run- 
ning time, 74 minutes. Played October 14-15-16. — Rus- 
sell Allen, Allen's Theatre, Farmington, N. M. Small 
town patronage. 

SECRETS: Mary Pickford — Very good picture, beau- 
tiful scenes, but did not have the drawing power. Lost 
money. If one could get a good campaign on, it might 
go over. All liked it who saw it. Running time, 90 
minutes. Played October 19-20.— Albert Hefferan, Owl 
Theatre, Grand Rapids, Mich. Children patronage. 

SORRELL AND SON: H. B. ■Warner— The best 
English film we have had. Nice piece of acting by 
Warner. No good at the box office. Running time, 88 
minutes. Played October 14-15. — R. W. Corbin, New 
Grand Theatre, Desloge, Mo. Small town patronage. 

Universal 

AFFAIRS OF A GENTLEMAN: Paul Lukas— 
When "Papa Laemmle" makes a picture it stays made, 
that is, he puts it on the market regardless. The 
films Universal has given us this year are outstand- 
ingly outlandish. And this Lukas vehicle is no excep- 
tion. Lukas is killed and, oh lord, revived in the first 
reel. The balance of the picture is devoted to Lukas' 
love making, to no less than half a dozen women. 
Business out of sight. — Antonio C. Balducci, Avon 
Theatre, Canastota, N. Y. General patronage. 

EMBARRASSING MOMENTS: Chester Morris, 
Marian Nixon — One dandy little comedy picture. Noth- 
ing big, but it certainly got plenty of laughs from 
our patrons. They even stopped to say how much 
they enjoyed it, so there you are. — M. R. Harrington, 
Avalon 'Theatre, Clatskanie, Ore. Small town pat- 
ronage. 

GLAMOUR: Paul Lukas, Constance Cummings, 
Another of Universal's family successes for the 
1933-34 saeson, sarcastically speaking. It's too bad 
that checkers are not lent on these pictures. The 
poor checker player would have to borrow money 
from the local welfare organization to pay his way 
back home. Here's hoping Universal will wake up 
in time to get into action for the 34-35 season. Run- 
ning time. 74 minutes. — Antonio C. Balducci, Avon 
Theatre, Canastota, N. Y. General patronage. 

I GIVE MY LOVE: Wynne Gibson, Paul Lukas— 
An average drama with less than average drawing 
power. The situations have been done time and again 
before, so there is nothing outstanding about the film 
in any respect. Business below average. Running 
time, 67 minutes. Played October 17-18.— A. West 
Johnson, Heilig Theatre, Eugene, Ore. University and 
general patronage. 

I GIVE MY LOVE: Wynne Gibson, Paul Lukas— A 
splendid program picture. We have had none better 
here for a long time. The acting was extra good by 
both of the stars, and all the cast. It did not draw 
business, but it did give great satisfaction to them 
that was to see it. Played October 18-19. — Bert Silver, 
Silver Family Theatre, Greenville, Mich. City and 
country patronage. 

LITTLE MAN, WHAT NOW?: Margaret SuUavan, 
Douglass Montgomery — Universal sold this to us a 
special. It's a special, all right. It is the most spe- 
cial kind of whining, sobbing and belly-aching type 
of picture that we were ever forced to play. I have 
never been able to find out why pictures like this 
should be sold as entertainment. It might go over 
very well in a big town, but up here in the sticks it's 
just one more to add to Universal's growing list as a 
dud. — Harold C. Allison, Baldwin Theatre, Baldwin, 
Mich. General patronage. 



LITTLE MAN, WHAT NOW?: Margaret SuUavan, 
Douglass Montgomery — Another over-exploited picture 
that failed to come up to advance notice. Moped along 
for 88 minutes and our patrons were bored stiff. Mar- 
garet SuUavan gave a very fine performance and there 
were moments when you about decided that something 
might happen and save the picture from being a flop, 
but you soon gave up the idea. Business very poor 
and the men walked out for a smoke and failed to 
return, but the ladies stuck it out. — M. R. Harrington, 
Avalon Theatre, Clatskanie, Ore. Small town pat- 
ronage. 

MILLION DOLLAR RANSOM: Mary Carhsle, Ed- 
ward Arnold, Phillips Holmes — Just a so-so entertain- 
ment. O. K. for action days or bargain days. Played 
October 13. — J. Glenn Caldwell, Princess Theatre, Au- 
rora, Mo. Small town patronage. 

ONE MORE RIVER: Diana Wynyard, Frank Law- 
ton — This sort of picture may mean something some 
places, but not in small towns. We had several walk- 
outs on this and had to awaken one customer to let 
him know the show was over. Needless to say, the 
picture didn't draw very well, although business was 
average for midweek. Running time, 88 minutes. 
Played September 26-27.— Russell Allen, Allen's The- 
atre, Farmington, N. M. Small town patronage. 

ROMANCE IN THE RAIN: Heather Angel, Roger 
Pryor — Our audience liked this attraction, but for 
some unaccountable reason the attendance was small. 
Played October 10-11.— C. W. Mills, Arcade Theatre, 
Sodus, N. Y. Family patronage. 

WHEIELS OF DESTINY: Ken Maynard— Not so 
good as some westerns, but it got by on a double bill. 
Running time, 64 minutes. Played October 5-6. A. B. 
Jefferis, New Piedmont Theatre, Piedmont, Mo. Small 
town patronage. 

Warner 

BIG-HEARTED HERBERT: Ahne MacMahon, Guy 
Kibbee — Swell little comedy that will please your cus- 
tomers. Good for any dates. Played October 14-15. — • 
.T. Glenn Caldwell. Princess Theatre, Aurora, Mo. 
Small town patronage. 

CASE OF THE HOWLING DOG: Warren William, 
Mary Astor — Splendid. Well done, well liked and a 
fine mystery drama. Running time, 75 minutes. Played 
October 10-11.— M. W. Mattecheck, Lark Theatre, Mc- 
Minnville, Ore. Local patronage. 

DAMES: Ruby Keeler, Dick Powell, Joan Blondell— 
Played to a good house. This is a good musical with 
catch tunes. Several told us the musical scenes were 
too long. Running time, 90 minutes. Played October 
17-18.— A. B. Jefiferis, New Piedmont Theatre, Pied- 
mont, Mo. Small town patronage. 

DAMES: Dick Powell, Ruby Keeler, Joan Blondell— 
I thought this was a plenty good musical picture, and 
while they seem to be on the down grade, this picture 
did more business than many of the socalled specials, 
and while the patrons claim that they are tired of 
them, they come to see and hear. Play it and boost 
it; you can't go wrong. — Mayme P. Musselman, Prin- 
cess Theatre, Lincoln, Kan. Small town patronage. 

FRIENDS OF MR. SWEENEY: Charles Ruggles, 
Ann Dvorak — Good little comedy on the slapstick 
order. Played October 7-8. — J. Glenn Caldwell, Prin- 
cess Theatre, Aurora, Mo. Small town patronage. 

FRIENDS OF MR. SWEENEY: Charles Ruggles, 
Ann Dvorak — A number of laughs and good entertain- 
ment that is different from the general run. Played 
on a double bill, so had no comment either way. We 
just don't allow it and kid 'em out of it on account 
of their bargain. — Mayme P. Musselman, Princess 
Theatre, Lincoln, Kan. Small town patronage. 

HERE COMES THE NAVY: James Cagney, Pat 
O'Brien, Gloria Stuart — Very excellent. Pleased all. 
Running time, 80 minutes. Played September 24.— 
Boom and Du Rand, Lyric Theatre, EUendale, N. D. 
Small town patronage. 

HERE COMES THE NAVY: James Cagney, Pat 
O'Brien, Gloria Stuart — A very good picture that drew 
very good business for three days. We put out plenty 
of advertising on the Navy and didn't regret it. We 
have a number of recruits who have written home 
about being in the picture and that didn't hurt 
business. — Mayme P. Musselman, Princess Theatre, 
Lincoln, Kan. Small town patronage. 

HERE COMES THE NAVY: James Cagney, Pat 
O'Brien, Gloria Stuart — One of the best all-around 
entertainments we have had in some time. Gave 100 
per cent satisfaction. Not a dull moment. Good 
comedy, funny and clean and all said a great show. 
Certainly wonderful background, the Navy. More 
of this kind needed to wake the people up. TTiey want 
to laugh. Played October 21-22. — Bert Silver, Silver 
Family Theatre, Greenville, Mich. City and country 
patronage. 

HE WAS HER MAN: James Cagney, Joan Blon- 
dell — A poor Cagney- Blondell and our patrons told us 
so. Running time, 70 minutes. Played September 30- 
October 2.— A. B. Jefferis, New Piedmont Theatre, 
Piedmont, Mo. Small town patronage. 

HOUSEWIFE: George Brent, Bette Davis— This is 
a very good picture that pleased all of my patrons. 
It is a comedy drama with the old triangle twist. It 
is the story of a housewife who turns out to be the 
brains of the family. This is good entertainment and 



will please the average theatre-goer. The excellent 
supporting cast adds much to the entertainment and 
the trailer will sell the picture. Played one day to 
good business. Running time, 69 minutes. Played 
October 19.— J. J. Medford, Orpheum Theatre, Oxford, 
N. C. General patronage. 

I'VE GOT YOUR NUMBER: Joan Blondell, Pat 
O'Brien — Pleased my patrons. It seemed to have the 
right mixture that patrons crave. — Mayme P. Mussel- 
man, Princess Theatre, Lincoln, Kan. Small town pat- 
ronage. 

JIMMY, THE GENT: James Cagney— Pleased the 
Cagney fans. An action comedy of the typical Cag- 
ney type. Played October 16-17.— J. Glenn Caldwell, 
Princess Theatre, Aurora, Mo. Small town patronage. 

MERRY WIVES OF RENO: Glenda Farrell, Mar- 
garet Lindsay, Donald Woods— Lots of fun. Not too 
hot or too sexy because of the comedy and we did 
average business, so can't kick. Comments were 
favorable, so didn't regret running this picture. — 
Mayme P. Musselman, Princess Theatre, Lincoln, 
Kan. Small town patronage. 

SMARTY: Joan Blondell, Warren William — A very 
good comedy with a good cast doing some good act- 
ing.— J. C. Darst, Dante Theatre, Dante, Va. Gen- 
eral patronage. 

SMARTY: j;oan Blondell, Warren William— Ran it 
on a double bill, so there were no squawks.— Mayme 
P. Musselman, Princess Theatre, Lincoln, Kan. Small 
town patronage. 

UPPERWORLD: Warren William, Ginger Rogers, 
Mary Astor — A very good picture which is very true 
to hfe. Warren William, Ginger Rogers and Mary 
Astor do splendid work.— J. C. Darst, Dante Theatre, 
Dante, Va. General patronage. 



Short Features 
Columbia 

BACK TO THE SOIL: Sidney and Murray— Fair 
comedy, quite a few laughs in this one. Running time, 
20 minutes. — R. W. Corbin, New Grand Theatre, Des- 
loge, Mo. Small town patronage. 

MICKEY'S COVERED WAGON: Mickey McGuire 
— Good kid comedy that the adults will laugh at. — 
Mayme P. Musselman, Princess Theatre, Lincoln, 
Kan. Small town patronage. 

MICKEY'S MEDICINE MAN: Mickey McGuire— 
The kids went crazy over this one and the grownups 
got a lot of laughs. Running time, two reels — Rus- 
sell Allen, Allen's Theatre, Farmington, N. M. Small 
town patronage. 

Educational 

AN OLD GYPSY CUSTOM: Andy Qyde- 1 never 
did think this guy was funny and this two-reeler will 
substantiate my claims. — Mayme P. Musselman, Prin- 
cess Theatre, Lincoln, Kan. Small town patronage. 

CANYON OF ROMANCE: Romantic Journeys- 
Beautiful, colored short with poor recording. Running 
time, 10 minutes. — A. B. Jefferis, New Piedmont 
Theatre, Piedmont, Mo. Small town patronage. 

DIVORCE SWEETS: Tom Howard Comedies- 
Guess it must have had a laugh or two because some 
came out smiling. — Mayme P. Musselman, Princess 
Theatre, Lincoln, Kan. Small town patronage. 

EXPECTANT FATHER, THE: Star Comedy Spe- 
cials. — If Grandpa Jenkins thinks these pictures where 
they're "Going to have a baby" should be junked he 
ought to see this one. They had more kids in this 
than an orphan home inherits every Christmas. — 
Mayme P. Musselman, Princess Theatre, Lincoln, 
Kan. Small town patronage. 

FANNIE IN THE LION'S DEN: Very fine, liked 
by all, both children and adults. Recording good. Run- 
ning time, six minutes. — Albert Hefferan, Owl Theatre, 
Grand Rapids, Mich. Children patronage. 

GIMME MY QUARTERBACK: Baby Burlesks— 
These cute kids please my audience. Running time, 
nine minutes. — A. B. Jefferis, New Piedmont Theatre, 
Piedmont, Mo. Small town patronage. 

HELLO, SAILORS: Coronet Comedies— A really 
good comedy which we need so badly. Buster West 
brought plenty of laughs with his dame in the con- 
test. Running time, 19 minutes. — R. W. Corbin, New 
Grand Theatre, Desloge, Mo. Small town patronage. 

HELLO, SAILORS: Coronet Comedies— A good 
comedy. Running time, 20 minutes. M. W. Matte- 
check, Lark Theatre, McMinnville, Ore. Local pat- 
ronage. 

I SURRENDER, DEAR: Bing Crosby— Old and it 
shows its age. — J. Glenn Caldwell, Princess Theatre, 
Aurora, Mo. Small town patronage. 

KING'S DAUGHTER, THE: Terry-Toon— Good 
musical cartoon. — J. Glenn Caldwell, Princess Theatre, 
Aurora, Mo. Small town patronage. 

LAST STRAW, THE: Terry-Toons— Just an aver- 
age cartoon. In fact, barely an average. Running 



November 3, 1934 



MOTION PICTURE HERALD 



65 



time, six minutes. — A. B. Jefferis, New Piedmont 
Theatre, Piedmont, Mo. Small town patronage. 

MAD HOUSE, A: Terry-Toon— We do not like 
cartoons that scare youngsters. Running time, six 
minutes. — A. B. Jefferis, New Piedmont Theatre, Pied- 
mont, Mo. Small town patronage. 

MERRILY YOURS: Frolics of Youth— Just two 
more reels of tragedy; with the wrong label.— Mayme 
P. Musselman, Princess Theatre, Lincoln, Kan. Small 
town patronage. 

MOUNTAIN MELODY: Formerly "Them Thar 
Hills." A good short of mountain music. A nice short 
for the Saturday customers. — J. Glenn Caldwell, Prin- 
cess Theatre, Aurora, Mo. Small town patronage. 

OWL AND THE PUSSYCAT, THE: Terry-Toons- 
Nice music and good animation. Running time, six 
minutes. — A. B. Jefferis, New Piedmont Theatre, 
Piedmont, Mo. Small town patronage. 

POP'S PAL: Mermaid Comedies — A laugh or two, 
now and then. — Mayme P. Musselman, Princess Tlie- 
atre, Lincoln, Kan. Small town patronage. 

SHE'S MY LILLY: Musical Comedies— A dandy 
comedy. Just what the public likes. Running time, 
19 minutes. — M. W. Mattecheck, Lark Theatre, Mc- 
Minnville, Ore. Local patronage. 

SUPER SNOOPER, THE: Andy Clyde— Two more 
reels that got about that many laughs. — Mayme P. 
Musselman, Princess Theatre, Lincoln, Kan. Small 
town patronage. 

TRIMMED IN FURS: Mermaid Comedies— Very 
funny slapstick and that's what my patrons crave. 
They want to laugh and they get a laugh out of the 
action quicker than they do from the wisecracking 
dialogue. This has a lot of funny action, just like a 
funny paper. — Mayme P. Musselman. Princess Theatre, 
Lincoln, Kan. Small town patronage. 



Fox 

ANSWERING THE RIOT CALL: Adventures of 
the Newsreel Cameraman — Plenty of action in these 
Adventures of a Newsreel Cameraman. — Mayme P. 
Musselman, Princess Theatre, Lincoln, Kan. Small 
town patronage. 

EXTRAVAGANT WIFE, THE: Movie Tintype 
Series — Very poor. Not one bit entertaining. Run- 
ning time, 10 minutes. — R. W. Corbin, New Grand 
Theatre, Desloge, Mo. Small town patronage. 

FORTUNATE ISLES: Magic Carpet Series— Good 
short. Very interesting and educational. Running 
time, 10 minutes. — R. W. Corbin, New Grand Theatre, 
Desloge, Mo. Small town patronage. 

MAN'S MANIA FOR SPEED: Adventures of the 
Newsreel Cameraman — This is a very interesting one- 
reeler showing many scenes from newsreels, pertain- 
ing to speed in the old days and now. This is a dif- 
ferent type of entertainment and we hope there will 
be many more as good as this one. Running time, 
10 minutes.— J. J. Medford, Orpheum Theatre, Oxford, 
N. C. General patronage. 

WITH THE NAVIES OF THE WORLD: Adven- 
tures of the Newsreel Cameraman — Very interesting 
reel. Some stayed to see it again. Running time, 
nine minutes.— A. B. Jefferis, New Piedmont Theatre, 
Piedmont, Mo. Small town patronage. 

MGM 

BALLAD OF PADUCAH JAIL: Irvin S. Cobb— 
Perhaps we are wrong, but we still say that Mr. Cobb 
should devote his time to writing. Very unfunnv at- 
tempt at comedy.— J. Glenn Caldwell, Princess "The- 
atre, Aurora, Mo. Small town patronage. 

BRITISH GUIANA: FitzPatrick Travel Talks- 
Yes, sir. He's done it again. Took another trip. — 
Mayme P. Musselman, Princess Theatre, Lincoln, Kan. 
Small town patronage. 

CARETAKER'S DAUGHTER: All-Star Comedies- 
This slapstick offering had a lot of laughs. I mean 
it had so many more than the tragedies that we have 
been running. It's a funny comedy and will please.— 
Mayme P. Musselman, Princess Theatre, Lincoln, 
Kan. Small town patronage. 

DUKE FOR A DAY, A: Musical Comedies— Just 
two more reels that can be salvaged for the nitrate.— 
Mayme P. Musselman, Princess Theatre, Lincoln, 
Kan. Small town patronage. 

FOUR PARTS: Charley Chase— Very good with 
trick photography and sound. Charley is all four 
brothers and he gets a lot of laughs. He even plays 
all the instruments in his orchestra. Run it. It's good. 
-^Mayme P. Musselman, Princess Theatre, Lincoln, 
Kan. Small town patronage. 

GENTLEMEN OF POLISH: Shaw and Lee— Nice 
little nutty fun with a couple of good musical num- 
bers. The gal that sings "I'm Feeling High" is 
plenty good. She should not be kept from the public. 
—J. Glenn Caldwell, Princess Theatre, Aurora. Mo. 
Small town patronage. 

GOING BYE-BYE: Laurel and Hardy— Very, very 
funny. There was one big howl about the middle of 
the first reel to the end. And it was an enjoyable 



howl. I like to hear them laugh — at comedies. — Mayme 
P. Musselman, Princess Theatre, Lincoln, Kan. Small 
town patronage. 

GOOFY MOVIES, NO. 6: Pete Smith— O. K. Nov- 
elty short. — J. Glenn Caldwell, Princess Theatre, Au- 
rora, Mo. .Small town patronage. 

I'LL BE SUING YOU: Todd-Kelly— This one kept 
them laughing from start to finish. Consider it the 
best comedy this team has made. Running time, 19 
minutes.— Russell Allen, Allen's Theatre, Farmington, 
N. M. .Small town patronage. 

SOUP AND FISH: Todd-Kelly— 'Hiese girls are 
usually good for some laughs. This is no exception 
and rates a playdate. — Mayme P. Musselman, Princess 
Theatre, Lincoln, Kan. Small town patronage. 

SPEAKING OF RELATIONS: Irvin S. Cobb— Our 
suggestion would be that Mr. Cobb devote his time to 
writing.— J. Glenn Caldwell, Princess Theatre, Aurora, 
Mo. Small town patronage. 

WHAT PRICE JAZZ: Musical Revues— Every 
time I date in a two-reeler I get one of these, if I 
have a date available, and I think they are poor.— 
Mayme P. Musselman, Princess Theatre, Lincoln, Kan. 
Small town patronage. 

Paramount 

TUNE UP AND SING: Screen Song— This is one 
reel of good entertainment featuring Lanny Ross sing- 
ing two popular selections and a very good cartoon 
comedy in connection. This type of short always 
pleases our patrons and we hope there are many more 
of these. Running time, eight minutes. — J. J. Medford, 
Orpheum Theatre, Oxford, N. C. General patironage. 

UNDERNEATH THE BROADWAY MOON: Head- 
liners — One of the best one-reel shorts we have run. 
Jones' music very popular. Running time, 11 minutes. 
—A. B. Jefferis, New Piedmont Theatre, Piedmont, 
Mo. Small town patronage. 

WILD ELEPHINKS: Popeye, the Sailor— Good car- 
toon enjoyed by both old and young. — R. W. Corbin, 
New Grand Theatre, Desloge, Mo. Small town pat- 
ronage. 

RKO 

DUMBBELL LETTERS, NO. 1: A new type of 
subject, and one that audiences go for in a big way. 
From the opening moment until the last flicker there 
isn't a letdown. Running time, five minutes. — A. West 
Johnson, Heilig Theatre, Eugene, Ore. University and 
general patronage. 

EVERYBODY LIKES MUSIC: All star musical- 
This is only fair entertainment of the slapstick variety. 
Donald Novis sings two selections and they are about 
the only part worth mentioning. The orchestra does 
very well, but the story is terrible and did not please 
our audience. Running time, 19 minutes. — J. J. Med- 
ford, Orpheum Theatre, Oxford, N. C. General pat- 
ronage. 

HOW'S CROPS?: Cubby the Bear Cartoons— Not 
much to this cartoon. Running time, lYz minutes.— 
A. B. Jefferis, New Piedmont Theatre, Piedmont, Mo. 
Small town patronage. 

ODOR IN THE COURT: Clark & McCullough 
Series — My audiences generally consider these two 
comics only fair, but they laughed all the way through 
this one. I think a large part of its effectiveness was 
due to the fact that it was preceded by a Dumbbell 
Letter, which set them in the mood to laugh. Run- 
ning time, 19 minutes.— A. West Johnson, Heilig The- 
atre. Eugene, Ore. University and general patronage. 

PATHE NEWS, NO. 21: Several times we have 
complained about Pathe News. Now we will reverse 
and state their News is improving. It's taking on 
new snap and interest.— J. Glenn Caldwell, Princess 
Theatre, Aurora, Mo. Small town patronage. 

PATHE NEWS 23: Pathe News is becoming more 
mterestmg. Thank goodness they have lost the "man 
on the street."— J. Glenn Caldwell, Princess Theatre, 
Aurora, Mo. Small town patronage. 

United Artists 

MICKEY'S GALA PREMIERE: Mickey Mouse- 
Unusually good Mickey Mouse. Running time, seven 
minutes.— A. B. Jefferis, New Piedmont Theatre, Pied- 
mont, Mo. Small town patronage. 

PUPPY LOVE: Mickey Mouse— Average Mickev 
Mouse. Running time, eight minutes. — A. B. Jefferis. 
New Piedmont Theatre, Piedmont, Mo. Small town 
patronage. 

Universal 

GOING PLACES, NO. 1: Lowell Thomas— A very 
good issue of this series. The Venetian glass episode 
with which it starts is extremely interesting, and my 
audience was held breathless. The scenes of the 
"Russian Riviera." closing with scenes of native 
African dancing. Running time, 10 minutes. — A. West 
Johnson, Heilig Theatre, Eugene, Ore. University and 
general patronage. 

JOLLY LITTLE ELVES: Cartune Classics— If this 
color cartoon is any indication of what Universal 



will bring forth this year in the series, T am amply 
satisfied in having paid the advance rental. This sub- 
ject is excellent, color clear, animation and drawing 
above criticism, music and plot fine. Running time, 
nine minutes. — A. West Johnson, Heilig Theatre, 
Eugene, Ore. University and general patronage. 

WILLIAM TELL: Oswald Cartoons— A good Os 
wald cartoon. Music splendid. Running time, ont 
reel. — A. B. Jefferis, New Piedmont Theatre, Pied- 
mont, Mo. Small town patronage. 



Vitaphone 

ALL SEALED UP: Ben Blue— Disappointing. A 
few laughs. Hope the series improves (Big V Come- 
dies). Running time, 19 minutes. — M. W. Mattecheck, 
Lark Theatre, McMinnville, Ore. Local patronage. 

BUDDY'S CIRCUS: Looney Tunes— This is a very 
good cartoon comedy of the circus days. Buddy at 
his best with all of the circus acts make this one reel 
of good entertainment. Running time, eight minutes. 
—J. J. Medford, Orpheum Theatre, Oxford, N. C. 
General patronage. 

BUDDY, THE WOODSMAN: Looney Tunes— Just 
another cartoon — Mayme P. Musselman, Princess The- 
ater, Lincoln, Kan. Small town patronage. 

BUDDY'S TROLLEY TROUBLES: Looney Tunes— 
A good cartoon. Most of Vitaphone's shorts are O. K. 
Running time, seven minutes. — A. B. Jefferis, New 
Piedmont Theatre, Piedmont, Mo. Small town pat- 
ronage. 

CAMERA SPEAKS: Pepper Pot— Here's the nearest 
nothing that we ever screened. We didn't show it 
and are going to ask for our money back. — Mayme P. 
Musselman, Princess Theatre, Lincoln, Kan. Small 
town patronage. 

CANNIBAL ISLANDS: Musical World Journeys, 
E. M. Newman — Some more traveling that nobody 
cared much about.— Mayme P. Musselman, Princess 
Theatre, Lincoln, Kan. Small town patronage. 

HERE COMES FLOSSIE: Big V Comedies— A few 
laughs but a lot of dirt. — Mayme P. Musselman, Prin- 
cess Theatre, Lincoln, Kan. Small town patronage. 

I SCREAM: Gus Shy — This is a very good two-reel 
comedy that will please all patrons. It is of the slap- 
stick variety with plenty of laughs and comedy situa- 
tions. This is much better than the average two- 
reeler. Running time, 19 minutes. — J. J. Medford, 
Orpheum Theatre, Oxford, N. C. General patronage. 

NOT TONIGHT, JOSEPHINE: Frank McHugh, 
Kitty Kelly — The coloring in this short was the best 
I have seen. Pleased 100 per cent. Running time, 21 
minutes. — A. B. Jeffries, New Piedmont 'Theatre, 
Piedmont, Mo. Small town patronage. 

OH, SAILOR, BEHAVE: El Brendel— This is two 
reels of good slapstick comedy and will keep your 
patrons laughing from start to finish. Brendd »s x 
Swedish Prince is very amusing and pleased my 
patrons very much. Running time, 18 minutes. — ^J. J. 
Medford, Orpheum Theatre, Oxford, N. C. General 
patronage. 

PETTIN' IN THE PARK: Merrie Melodies— Good. 
Running time, seven minutes.— A. B. Jefferis, New 
Piedmont Theatre, Piedmont, Mo. Small town pat- 
ronage. 

SAMOAN MEMORIES: Musical World Journeys, 
E. M. Newman— Another trip with the talking re- 
porter who thinks he's funny.— Mayme P. Musselman, 
Princess Theatre, Lincoln, Kan. Small town pat- 
ronage. 

STORY CONFERENCE: Broadway Brevities— An- 
other Brevity and we can't recommend it. — Mayme 
P. Musselman, Princess Theatre, Lincoln, Kan. Small 
town patronage. 

WRONG, WRONG TRAIL, THE: Pepper Pot— It 
filled up the program.- Mayme P. Musselman, Prin- 
cess Theatre, Lincoln, Kan. Small town patronage. 

Serials 
Universal 

RED RIDER, THE: Buck Jones— Here is a very 
good serial for your week-ends. It is holding the 
patrons who started with the first and gaining each 
week. It has good sound and exceptional photogra- 
phy.— Mayme P. Musselman, Princess Theatre, Lin- 
coln, Kan. Small town patronage. 

VANISHING SHADOW, THE: Onslow Stevens. 
\Aa. Ince— Second chapter and still holding its own. I 
think it's going to be good serial. Running time. 20 
minutes.— H. J. Stallings, Moon Theatre, Henderson, 
N. C. Small town patronage. 

Miscellaneous 

pO\VN TO THE SEA IN SHIPS: Cunard Steam- 
ship Lme, Ltd.— This is a short which is loaned free 
of charge and you do not have to even pay postage. 
I thought that I would pass this on for some other 
exhibition. It's a travel short in sound and liked by 
all. One can obtain them bv writing Cunard. Rim- 
ning time. 10 minutes.— .-Mbert Hefferan, Owl Theatre, 
Grand Rapids, Jlich. Children patronage. 



66 



MOTION PICTURE HERALD 



November 3, 1934 



THE CODE QUESTION BOX 

By JAMES P. CUNNINGHAM 



No. 83— ART DEPARTMENTS AND THE 
FILM CODE 

QUESTION — Please advise if there is in 
existence a code covering that branch of the 
theatre kuou'ii as art departments. This should 
come under the heading of display artists em- 
ployed by the exhibitor. This ivork consists of 
designing, creating and originating advertising 
displays {large and small) for theatre fronts, 
lobbies, foyers, cards, banners, electrical ani- 
mated displays, scenic effects for orchestra pits, 
stage sets for vaudeville units — in other words, 
a complete art service for the exhibitor. 

The writer zvorks six days per zveck, on an 
average of SO hours per zvcek, with a salary of 
approximately $30 per zt'eek, handling art ser- 
z'ice for a group of theatres. 

I am informed that the sign painters' code 
calls for a 40-hour zeeck at the rate of $1.25 
per hour. 

Am' I protected by this code a)td what pro- 
cedure must be taken to secure the difference 
in salary since the code became effectizv? To 
become a member of the sign painters' union 
zvould mean immediate discharge from the com- 
pany.— FLORIDA. 

ANSWER — The motion picture code does 
not specifically provide for sign painters or dis- 
play artists or art department workers as such. 
It does provide for a 40-hour maximum working 
schedule weekly for virtually all theatre em- 
ployees and this would apply to such art 
workers. 

However, Clause Section 6 (a), Paxt 1, Arti- 
cle IV, does say that "skilled mechanics and 
artisans who are directly and regularly em- 
ployed by exhibitors shall receive not less than 
the minimum wage and work no longer than the 
maximum number of hours per week which 
were in force as of August 23, 1933," but in 
no event shall the maximum hours exceed 40 
weekly. 

If the art worker is unable to come to an un- 
derstanding with the exhibitor employer as to 
the establishment of a 40-hour maximum work- 
ing schedule, or as to what constituted the maxi- 
mum hours or minimum wages as of August 23, 
1933, then the employee has the right to present 
his case to the Regional Labor Board or the 
NRA Code Compliance Board in his territory. 
The address of either board may be obtained 
from the National Recovery Administration at 
Washington, D. C. Either board would inform 
the employee as to his rights. In any event either 
one of the boards is vested with the power to 
decide whether the worker is entitled to receive 
any back salary. 

With regards the inquiring art worker's state- 
ment that to become a member of the sign 
painters' union would mean immediate dis- 
charge from the company, the motion picture 
code offers him protection against such dis- 
charge, in Section 1 (b). Article III, which 
says : "No employee and no one seeking em- 
ployment shall be required as a condition of 
employment ... to refrain from joining, organ- 
izing, or assisting a labor organization of his 
own choosing," and if he is interfered with in 
this connection the employee can bring his com- 
plaint to either the Regional Labor Board or 
to the local Code Compliance Board, referred to 
in the paragraph next above. 

V V V 

No. 84— "DIAMOND BALL" COMPETI- 
TION AFFECTING THEATRES 

QUESTION — IVe haz'e a Z'ery peculiar situ- 
ation here in our city, in which they are playing 
ahnost nightly "Diamond Ball," from 7 o'clock 
to 11 :30, at the city park, and to zi'hich there is 
no admission charged. 

Please adz'ise w; the ita)ne end addres<: of the 



proper person to address in regard to this mat- 
ter.— FLORIDA. 

ANSWER — The motion picture code cannot 
control the nightly "Diamond Ball" competi- 
tion which is played in the city park and to 
which there is no admission charged. 

We do not know whether this situation would 
come under the Outdoor Amusement Code — 
which has no relation whatsoever with the mo- 
tion picture code — and it is suggested, there- 
fore, that the matter be placed before Sol A. 
Rosenblatt, NRA Division Administrator, who 
is in charge of all amusement codes and to 
whom a letter may be addressed at the National 
Recovery Administration in Washington, D. C. 
V V V 

No. 85— REPLACING NON-UNION 
HELP WITH UNION WORKERS 

QUESTION — // / were employed in a the- 
atre for four consecutive years, coidd I be dis- 
charged zmthout cause and be replaced by a 
union zuorker if the house signed %ip zi'ith the 
union?— NEW JERSEY. 

ANSWER — The motion picture code does 
not prevent an exhibitor from discharging his 
non-union projectionist (as in the case referred 
to above ) and substituting in his place a union 
projectionist. However, the code does say that 
no employee shall be required as a condition of 
employment to join any company union. The 
code does prevent an exhibitor from interfering 
with his employee's participation in a union, 
but it does not protect the employee in a case 
where the exhibitor substitutes in his place a 
union operator. 

Theatres Must 
Carry Liability 

Of interest to several hundred New York 
City exhibitors was the decision made this 
week by License Commissioner Moss, who 
held that theatres which do not carry lia- 
bility insurance cannot escape responsibility 
for injuries to patrons. 

The judgment, which was obtained by a 
Joseph Rockstein of Brooklyn, involved 
Minsky's theatre in that borough. Mr. Rock- 
stein had fallen into a hole inside the theatre 
and Commissioner Moss directed the theatre 
to pay $324 damages. 



United Air Lines Cuts 
Coast to Coast Schedule 

General Airlines has replaced its Fokker 
tri-motored planes with new Douglas trans- 
ports between Los Angeles and Salt Lake, 
connecting there with United Air Lines 
Boeings to Chicago and New York. The 
new United Air Lines schedule is two hours 
faster to Chicago and two and three-quar- 
ter hours faster to New York. The Railway 
Express Agency reports a domestic increase 
in air shipments of 113 per cent in nine 
months of 1934 over 1933. 



Renew Recording License 

Chesterfield and Invincible have renev\'ed 
their Photophone sound recording license 
with RCA Victor for recording with the 
high fidelity system. Mentone has begun a 
series of two-reel subjects at the Biograph 
studios in New York. 



Immediate reply is being made 
direct to the many letters which 
Motion Picture Herald is receiving 
from exhibitors and distributors in 
the field, and from others, in which 
various questions are asked concern- 
ing certain doubtful phases of the 
Motion Picture Code. In addition, 
such code questions and the answers 
submitted are published as a regu- 
lar service. 

For obvious reasons, the letters 
will appear anonymously. However, 
the originals will remain on file. 

Answers to questions about the 
Code are submitted only after con- 
sultation with authorities familiar 
with the technicalities of the docu- 
ment. 

This service is available to every- 
one. Send questions to the Code 
Editor, Motion Picture Herald, 
1790 Broadway, New York City. 



Faralla, Friedlander 
First Division Executives 

Dario Faralla has been named treasurer 
of First Division and Henry Reiner ap- 
pointed short subject sales manager in 
charge of the "Musical Moods" series in the 
Metropolitan area and out-of-town circuit 
houses. Meyer Gruber and Israel Landau 
were similarly appointed in the Boston and 
Louisville exchanges, respectively. 

Al Friedlander, assistant to Harry H. 
Thomas, president of First Division, and in 
charge of advertising and publicity, has 
been elected a vice-president of the company. 
He has been associated with First Division 
for 14 years. 

P. K. Thomajan, formerly associated with 
Paramount and Harold Lloyd, has joined 
First Division as assistant to Mr. Friedlander, 
handling special publicity and advertising on 
the "Musical Moods" and "Hei Tiki." 

David J. Selznick has been named short 
subject branch manager in Pittsburgh, in 
charge of the "Musical Moods" shorts 
series, and Basil Brady will be similarly in 
charge in Buffalo. It is expected the com- 
pany will open an exchange in Chicago. M. 
C. Howard is in charge of the new ofiice in 
Atlanta. 

Denver Managers Organize, 
Dennand Freedom of Action 

Managers of theatres in the Denver met- 
ropolitan area, at a luncheon last week, con- 
demned the practice of blanket laws to ap- 
ply to any and all situations, and demanded 
of the Code Authority that they be per- 
mitted to exercise local autonomy over mat- 
ters affecting the Denver area. 

The managers organized Denver Theatre 
Managers, Inc., and filed incorporation 
papers. Meetings will be held at the Brown 
Palace hotel once a month. At their first 
meeting they voted to permit each theatre 
to have two giveaways each month. Officers 
of the organization are: president. Rick 
Ricketson ; vice-president, H. A. Goodridge ; 
treasurer, Frank Culp, and secretary and 
counsel, Emmett Thurmon. Directors are 
Mr. Ricketson, Mr. Goodridge, B. J. Hynes. 
B. D. Cockrill, A. P. Archer, Buzz Briggs 
and N. W. Kerr. 



November 3, 1934 



MOTION PICTURE HERALD 



67 




MANAGERS* 
ROUND TARLE CEUR 

<uin international association of showmen fneeting weekly 
in MOTION PICSURE HERALD for mutual aid afid progress 



OP 



AGAIN EXPLOITATION PROVES ITSELF 




Regard, if you will, ladies and gentlemen, the chart above, 
a reproduction of the one published in the news section of 
last week's issue. It is based on Motion Picture Herald's tabu- 
lation of box office grosses in three West Coast cities over 
an eleven-weeks period, and what does it disclose? 

That the reason for the startling 662/3 per cent Increase in 
grosses on "Circus Clown" over the previous week's attraction 
at the Los Angeles Downtown Theatre was due "to a per- 
sonality test campaign put on by the Warnerites In connec- 
tion with the production". 

Thus again is proof offered to the skeptical and indifferent 
that vigorous exploitation pays its way handsomely. And while 
agreed that Joe E. Brown has a sufficient following to insure 
the financial success of his pictures without the benefits of 
bally, there is but little argument against the fact that to the 
exploitation campaign on the Los Angeles engagement goes 
much of the credit for the skyrocketing grosses. 

It can be said that the average exhibitor is more the man 
of business rather than showman. Therefore, the highest finan- 
cial peak in the above charting conveys a box office message 
he should have little difficulty in understanding. 

V V V 

Bill Levey makes another point against the star system in 
his article on a following page by stating that patrons shy away 
from those attractions receiving the fatal four stars. Evidently 
the gag works this way — the higher rating a picture receives, 
the more customers pass up the box office. 



THE IMPORTANT SHORT 

Though long deferred, the general trend toward better se- 
lection and merchandising of the short subject becomes pro- 
nounced as leading circuits pay much more attention to the 
proper spotting of these important screen units. 

Recently reported by Fred Ayer are the activities in this 
direction of the Hoblitzelle circuit where, supervised by Gen- 
eral Manager O'Donnell and directed by Mrs. Besa Short, 
functions efficiently a department to screen and accurately 
review shorts for the information of all the circuit managers. 
Paramount, RKO, Loew, Fox and Warner bookers are also 
displaying equal solicitude. 

Managers who have to do with their theatre bookings and 
are inclined to spot one- and two-reelers "catch-as-catch-can" 
might adopt with profit the more searching methods now In 
vogue. It is more than a theory that the short product sur- 
rounding a feature can make or break the entire show. 

V V V 
HOW'S YOUR WARDROBE? 

Orders Issued by the home office of a certain circuit that 
managers were not to spend any money at-all at-all on ex- 
ploitation did not deter one showman who contributed his 
highly prized fur-lined overcoat as the principal part of the 
costume for a street bally. 

Should this trend not be discouraged, we may soon expect 
a situation where managers will not be employed unless their 
wardrobes in every respect are fully up to what the well- 
dressed man Is expected to have on hand for all sorts of stunts. 

Imagine, If you will, the sad predicament of the showman 
with a wife and family who has been incontinently fired for 
not being able to furnish at a moment's notice his high hat 
or dancing pumps when the occasion requires. 

Gentlemen, something must be done. 

V V V 

The business of lifting the hat to the advertising chieftains 
of Radio City Music Hall is now in order for that very excel- 
lent newspaper advertising campaign on "The Pursuit of Happi- 
ness" in the New York press. 



68 



MOTION PICTURE HERALD 



November 3, 1934 



SHOWMEN'S LOBBY LAFFS! 




Many Endorsements 
Secured on *'Wiggs" 

Manager M. F. Morrison, Strand, Dover, 
N. H., forwards the first campaign on "Mrs. 
Wiggs of the Cabbage Patch," putting one 
on strong enough to necessitate a holdover, 
he reports. 

Special previews were held for Boy and 
Girl Scout leaders, heads of civic organi- 
zations, women's clubs and civic officials 
which returned helpful endorsements, advis- 
ing both parents and children to attend the 
showing. Exceptional also was Morrison's 
success in persuading his local press to run 
the review of the picture on the day before 
opening. Letters were sent to all members 
of prominent women's clubs calling atten- 
tion to Pauline Lord's first screen appear- 
ance. College and high school professors 
were likewise contacted. 

"Mrs. Wiggs" barrels were planted in nu- 
merous grocery stores, copy requesting bun- 



QUAKER OATS 
DATE EXTENDED 

Terry Turner announces that due to 
the delay in the general release of the 
picture, the Quaker Oats-Six Day Bike 
Rider exploitation contest has been ex- 
tended to December 15 th. Entries are 
to be sent to Mr. Turner whose address 
is Quaker Oats, Box 1083, Chicago, 
Ill~ 

Campaigns intended for the Quaker 
Oats prizes are also eligible for the 
Quigley Awards providing managers 
attach instructions to this effect. 



dies or packages to be dropped to help some 
needy family, in addition to plug for the pic- 
ture. Heralds and programs were distrib- 
uted for full coverage from house to house, 
at football games, hotels, restaurants and 
parked automobiles and at schools. 

Besides more than the usual newspaper 
breaks, Morrison was also able to plant the 
"home spun philosophy" one column press 
book mats a week ahead. 

Work For a Quigley Award! 

Weinbergs Write Play 

Herman G. Weinberg, managing director 
of the Little Theatre, Baltimore, Md. and 
his brother Maxwell, assistant, both Round 
Tablers, have collaborated on a three-act 
play tentatively called "All of the People, 
All of the Time." A play about the movies. 
Herman already has two short experimental 
films to his credit and is starting a third. 
Congratulations, and all good luck. 

Work For a Quigley Award! 

60.000 Letters Plug 
"Green Gable" Advance 

For a buildup of "Anne of Green Gables" 
now in production, under the signature of 
Ned E. Depinet, Leon J. Bamberger is send- 
ing out a total of 60,000 letters to Better 
Film committees, clergymen, educators, 
heads of colleges, high schools, etc. Copy 
gives national release date and general de- 
scription of the picture, incorporating ap- 
proval of National Council of Teachers of 
English, other well known names and or- 
ganizations. 

It is suggested that theatremen expecting 
to play the picture endeavor to ascertain to 
whom these letters have been addressed lo- 
cally for more intensive cooperation on the 
advance campaign when show is dated. 



Atmospheric Lobby 
For "Merry Widow** 

An elaborate Hollywood opening at the 
New York Astor topped the advance cam- 
paign on "The Merry Widow," of more 
than passing interest being the radio broad- 
cast from the lobby handled by Major Bowes 
of "Amateur Night" and the "'Capitol Fam- 
ily" broadcast fame who introduced the many 
screen, theatre and society celebrities at- 
tending the premiere. 

In the spirit of the period of the picture, 
the lobby decorations were distinguished by 
chandeliers which were more or less exact 
copies of the old-fashioned gas-light fix- 
tures, the rest of the display carrying out 
with heavy silk draperies the continental 
luxury suggested by the picture. 

Costumes from Jeannette MacDonald's 
wardrobe were featured in style windows of 
leading women's shops and also effective 
was the full display (see photo) in the 
prominently located Southern Pacific Fifth 
Ave. offices. Not a small part of the ad- 
vance interest was credited to the quite com- 
mendable newspaper advertising campaign. 

Many other interesting exploitations are 
suggested by Billy Ferguson in the press 
book such as ballroom tieup to fit in with 
the rising popularity of the waltz. National 
Coca-Cola tieup is also reported with ads in 
various magazines showing the stars doing 
the famous dance. 

Work For a Quigley Award! 

Store Goes Russian 
On "We Live Again" 

For "We Live Again" at the Radio City 
Music Hall, Hazel Flynn and Jim MacFar- 
land in conjunction with United Artists' ex- 
poitation staff promoted a series of tieups 
with R. H. Macy in which that store went 
strong for the Russian influence of the pic- 
ture in various departments. 

Newspaper ads feature dresses, hats, 
scarfs, furs, coats, pajamas, boots and cos- 
tume jewelry, many of these carrying photos 
of the star and of course full theatre credits. 
Window displays and department exhibits 
are also tied in in the merchandizing plan. 

Work For a Quigley Award! 

Waltmon's No-Cost Stills 

Burgess Waltmon, Orpheum Theatre, Ful- 
ton, Ky. wrote off the cost of his exchange 
stills on "Belle of the Nineties" by selling 
merchants' ads on reverse side. Burge re- 
tained centei; of .photo for theatre ad and 
copy. 

Work For a Quigley Award! 




"Merry Widow" Fiftlo Avenue Window 



November 3, 1934 



ROUND TABLE CLUB 



69 



CELEBRATING THE 8»h ANNIVERSARY OF THE TAMPA THEATER! 




UNUSUAL DOUBLE TRUCK. Sponsored by Manager Howard Jaudon, Tampa, 
Tampa, Fla., on the occasion of the eighth anniversary of that theatre. Above cut 
is illustration of congratulatory ad that ran across two full pages, over 40 local 
merchants taking space In this out-of-the-ordinary flash to convey compliments. 



Promotes Window 
For Dance Number 

Evidently they're dancing "The Conti- 
nental" all over Bridgeport, Conn., and the 
surrounding area these days, judging by the 
unique method of instruction in the new 
dance featured in "The Gay Divorcee," made 
possible by Manager Ed Lynch of the Cameo 
Theatre, who worked the smart gag of hav- 
ing a couple do the number four times daily 
in the window (see photo) of one of the 
leading local department stores. 

The bally was put on at 11 a.m., one, 
three and five p.m., Ed forwarding other 
photos showing traffic effectually tied up in 
front of the store. Entire background of 
window was devoted to theatre credits and 
large panel showing Fred Astaire and Gin- 
ger Rogers in various positions of the dance. 

The stunt has all the earmarks of a na- 
tural and psychologically is more effective 
than the same idea previously exploited in 
theatre lobby or mezzanine. It no doubt 
will be adapted in other spots for the same 
gratifying results. 

Work For a Qiiigley Award'. 

Curry Ties Up Board of 
Education on "Barretts" 

In Chillicothe, Mo., Manager Dick Curry, 
Ritz, and Claude Morris, MGM exploiteer, 
arranged with the president of school board 
to permit all teachers to announce picture in 
classes of high school and place special let- 
ters on bulletin boards. 

Night prior large cardboard arrows were 
tacked to telephone poles with theatre and 
picture plug. O'Sullivan coca cola cutouts 
placed in drug stores and Lux representa- 
tive arranged several window displays. One 
week before lobby was dressed with special 
art of Shearer, March and Laughton. 

Work For a Qiiigky Award! 

Edwards Matches Mae's 
Curves With Dizzy's 

Tom Edwards, skipper of the Ozark, El- 
_ don, Mo., evidently disagrees with general 
opinion on the superiority of Dizzy Dean's 
curves, and says as much in an open letter 
to the Card pitcher, the gag tying in on the 
"Belle" date. 

It was a newspaper ad and went as fol- 
lows : "Dear Dizzy : I understand you have 
made the boast you have the greatest curves 
in the world. I beg to differ with you and 
if you care to find out how wrong you really 
are, come down to the Eldon and see, etc., 
etc. Signed, Curvically yours, Mae West." 

Work For a Onigley Award! 




Lynch's "Continental" Dance Window 



Stockholm U. A. Manager 
Puts Out a Supplement 

The virtues of cooperative pages are 
receiving recognition from foreign showmen, 
latest reported being the excellent 16-page 
co-op section gotten out by Harold Astrom, 
United Artists' manager in Stockholm. 

The hookup was made as part of the regu- 
lar issue of the leading Stockholm paper, 
entire space in supplement being purchased 
by the U. A. office and in addition to a re- 
ported circulation of 100,000, returned an 
extra profit from the sale of space to out- 
side merchants. 

Work For a Qnigley Award! 

Ad Writing Contest 
Used on "Cristo" 

In cooperation with one of the news- 
papers, R. C. Horning, Shea's Theatre, 
Jamestown, N. Y., put on an ad writing con- 
test for his "Monte Cristo" date, a special 
herald distributed containing names of 27 
firms and prizes for the best ads written. 

For street bally man dressed as "Cristo" 
distributed heralds and tieup with library 
resulted in bookmark giveaways in high 
schools. 

Work For a Qnigley Award! 

Warnerites Meet Star 
With DuBarry Coach 

The soothing California climate has not 
taken the snap out of Ed Selzer's speed to 
judge from tlie recent stunt put over by the 
Warner Brothers' studio publicity director 
in conjunction with Warner exploiteer. 
Harry Maizlich. 

When Dolores Del Rio returned to Hol- 
lywood via airplane from her visit to 
Mexico, she was met at the airport by an 
ornate golden stage coach of the DuBarry 
period. The bally was wheeled right up to 
the plane and the contrast between the two 
modes of transportation of course excited 
newspaper curiosity, good breaks resulting. 



Evens Ties In Card 
Finish To Campaign 

With the sensational finish made by the 
St. Louis Cardinals, it was to be expected 
that the showmen in that city would guide 
their exploitation to tie in with the wide- 
spread excitement. Manager Harold W. 
"Chick" Evens was fortunate enough to 
schedule a date on "Death on the Diamond" 
right in the midst of the champion's stretch 
drive. 

On the opening night, Evens arranged a 
theatre party with the baseball men as 
guests, and as they arrived each was intro- 
duced as part of the broadcast from the 
lobby. The nature of the picture itself and 
the fact that many of the scenes were staged 
at Sportsman's Park, the home of the Car- 
dinals, with thousands of locals in the 
stands, were responsible for the very en- 
thusiastic welcome given the date. 

Sport editors also helped out, stories be- 
ing landed on these pages in addition to 
publicity in the regular picture section. The 
stunt clicked well and takes its place with 
Frank Larson's recent World Series' wager 
as a slant that can be adapted otherwise. 



FIVE DAYS MORE 
TO DEADLINE 

There is still tivie to send in that 
campaign for the October Qnigley 
Award. As previously annojtnced, the 
deadlifie is midnight of Thursday, 
November Sth, by which time entries 
must be at Committee Headquarters. 

John D. Clark, Fox Film Corp.; 
H. D. BuckJey, United Artists Corp. 
and Robert M. Gillha?n, Paramount 
Pictures will act as the October judges, 
and their decision will be published in 
issue of November \7th. 



MOTION PICTURE HERALD 



November 3, 1934 



Book Tseup Features 
"British Agent" Date 

A very thorough tieup with the publishers 
of the book from which the picture was made 
distinguished Charlie Curran's campaign on 
"British Agent" at the New York Strand. 
The Warner Theatre publicity head secured 
more than the usual display cooperation by 
promoting the entire window (see photo) 
in the publisher's leading New York retail 
store and, in addition, obtained synopses of 
the story containing photos of the cast and 
some of the dialogue. The binding and 
makeup simulated the original copies of the 
book, these being distributed at the theatre 
and the store. Also furthering the idea was 
an effectively designed float plugging the 
date and also the book, which during its 
travels was parked from time to time at the 
book store. 

Announced as a "first time" was another 
full window display in the local offices of 
the Canadian Pacific Lines, and tieups were 
also made with Fifth Ave. Arnold Con- 
stable store featuring the Kay Francis' 
gowns, the background given over to a large 
portrait of that star. To advertise this, the 
store stuffed all outgoing packages with 
specially printed heralds and featured the 
styles in three column full newspaper ads, 
which included cuts of Kay Francis and 
theatre credits. 

Work For a Quigley Award! 

Gurley and Rivers Build 
Battleship "Navy" Front 

Clarke Gurley, Ritz Theatre, Bainbridge, 
Ga., sends us this attractive photo of his 
front as turned out by artist Ben Rivers, for 
"Here Comes the Navy." 

Battleship was 22 feet long and 36 inches 
high, dirigible eight feet long and airship 
six feet. In the cockpit of the ship was 
miniature head of James Cagney. Battle- 
ship was done in grey and lettering in black, 
while the dirigible was painted grey and the 
airship white and silver. 

Work For a Quigley Award! 

Delaney Pilots Ship 
And Drops Passes 

J. E. Delaney at the Delaney in Ganano- 
que, Ontario, Canada, recently obtained an 
air pilot's license, immediately took a little 
trip around his parts in the newly acquired 
ship and dropped heralds with passes at- 
tached. Delaney reports that out of the 
thirty ducats "thrown to the winds," twenty- 
eight were turned in at the box-office. 
"J. E." broke the papers with story that he 
personally would pilot the ship. 

Work For a Quigley Award! 

Pirates In Combat 
Precede "Isle" Trailer 

George Laby, Victory Theatre, Holyoke, 
Mass., worked 'Treasure Island" hunt by 
dividing the city into four sections, dressing 
his service staff as pirates and had them 
head daily parades digging for treasure. All 
parties in the hunt started from theatre and 
paraded down main street before going to 
designated sections where hunt proceeded. 

Keys attached to tags with appropriate 
copy advising of hidden treasure were dis- 
tributed. Merchants were tied up for gifts 
which were placed in treasure chest in lobby, 
where keys were brought to attempt to open 




Curran's "Agent" Book Window 




Brown-Glazer Chevrolet Parade 




Gurley-Rivers "Navy" Display 




Lund's Cutout "Dames" Lobby 



it. Hidden word contest landed in papers 
and letter of thanks for theatre party given 
settlement boys was published. 

For his trailer, George dimmed all lights 
and green spot traveled over house, finally 
resting on two pirates at center of stage in 
combat, one overcame the other amid loud 

talk of the treasure and picture. 



Auto Dealers Parade 
For "World Moves On" 

Tieups with citywide organizations of 
automobile dealers on particular brands of 
cars are being found valuable by various 
of the members. Harry Brown, Jr., and 
Martin Glazer are the latest to report the 
success of this slant on a hookin with numer- 
ous Chevrolet agencies which participated 
in a parade to the Paramount, in Boston 
(see photo) in conjunction with "The 
World Moves On." Theatre party to the 
motormen followed, the stunt hitting the 
local papers for cuts and stories. 

These Round Tablers further cracked the 
newspapers on a tiein with local jeweler for 
generous two-column ads featuring Madeline 
Carroll on optical plug. Commendable also 
was the general press publicity obtained to 
introduce this English star in her Boston 
screen debut. 

Work For a Quigky Award! 

Lund Effects Many 
Tieups on "Dames" 

Tieups were the order of the day for Jesse 
C. Lund, Kenosha Theatre, Kenosha, Wis. 
on "Dames." Department store cooperated 
with window display on stockings and dis- 
tributed heralds house to house and mailing 
list. Old Gold planted posters on "Dames" 
at strategic points throughout city, Bordons 
evaporated milk posters planted in windows 
and music stores plugged song hits. 

In stores closed for Jewish holy days, 
Jessie posted "closed to see 'Dames' " stick- 
ers on windows. Sound truck using elec- 
trical transcription toured streets opening 
day and upsidedown twenty-four sheets 
posted. Lobby (see photo) carried cutouts 
of Keeler, Powell, Blondell, etc. and plugged 
forthcoming attraction. 

Work For a Quigley Award! 

Wide Coverage Secured 
On G B Philadelphia Dates 

Lou Goldberg, now with Gaumont Brit- 
ish, stopped off at Philadelphia recently in 
advance of local showings of "Power" and 
"Chu Chin Chow," returning to New York 
with an armload of tear sheets attesting to 
the thorough publicity coverage he aided the 
Philadelphia theatremen in obtaining. 

Commendable were the results secured es- 
pecially in German and Jewish newspapers, 
Lou getting four full pages of publicity in 
the language papers in addition to the breaks 
in the local press. 

Work For a Quigley Award! 

Boucher Secures Six Breaks 
In One Issue of Paper 

The receipt of local paper with various 
breaks on six different pages indicates the 
tempo of Frank Boucher's movements at the 
Maryland, in Hagerstown, Md. On page 
three appears two well spotted breaks on 
current and coming features and on page 
four, advance story on "British Agent" se- 
rial accepted by the paper. 

On page five, a two column gratis display 
ad announcing star of serial and including 
theatre credits, followed by generous men- 
tion in department store ad on coming fash- 
ion revue at theatre. Then the opening in- 
stallment of serial, banner including theatre 
credit and on the back page mention of lec- 
ture of local organization at theatre. 



November 3, 1934 



ROUND TABLE CLUB 



71 



Drug Chain Sponsors 
Lykes' "Lip Mark" Gag 

Well executed was Jack Lykes' smart tieup 
on "Kiss and Makeup" at the Stillman, 
Cleveland, Ohio, in which drug chain with 
48 stores put on a "lip mark" contest. Chain 
supplied entry blanks with space for im- 
pression of lips of girls who competed for 
the cash and ticket prizes given to those 
whose lip marks most nearly resembled in 
size and shape those of Genevieve Tobin. 

Special winner displays on this were car- 
ried in all stores (see photo), larger spots 
plugging the idea with makeup demonstra- 
tors. Chain also took large newspaper ads. 
Other cosmetic tieins were made and Jack 
further promoted candy kisses from the local 
McCroory's in imprinted glassine bags with 
"Here's a kiss for you" copy, which were 
distributed by girls in bellhop costumes on 
streets. 

On "Sophie Lang," Jack worked the iden- 
tification stunt by having girl appear at 
downtown store at certain hours, and men- 
tion in advertising, cash prizes given daily 
by the store to those who identified her. 
Girl also appeared at local race track to 
present cup to winner of Loew's Stillman 
Sophie Lang handicap. 

Work For a Quigley Award! 

Manny Secures Windows 
For "Affairs of Cellini" 

For the opening of "Affairs of Cellini," 
A. K. Manny, Strand Theatre, Binghamton, 
N. Y., arranged a number of window dis- 
plays and newspaper tieups. Leading depart- 
ment store carried dresses and hats with 
scene stills and appropriate cards announc- 
ing opening. 

Newspapers devoted space to the engage- 
ment on their women's page with photos of 
Constance Bennett and book stores displayed 
copies of the book in their windows. For a 
street bally, Manny put out a sound truck 
that paraded principal streets. 

Work For a Quigley Award! 

Myers' Various Stunts 
For "Howling Dog" 

Taylor Myers, Loew's Broad, Columbus, 
Ohio, tied in with the Liberty distributor for 
insertion of heralds on "The Case of the 
Howling Dog," story running serially in 
magazine. Through cooperation of same 
dealer movie magazines were promoted and 
given away at theatre with stickers announc- 
ing attraction. 

Book store carried window display and 
handed out bookmarks ; imprinted napkins 
used by restaurants and lobby and foyer set 
piece were hand made pastel drawings with 
cast, title and catchlines. 

Work For a Quigley Award! 

Sarvis and Bryan Use 
Animation on "Navy" 

G. C. Sarvis, manager, and A. F. Bryan, 
assistant at the Library Theatre, Warren, 
Pa., for "Here Comes the Navy," built a 
display in an empty store window and illumi- 
nated it at night. Small boats were mounted 
and moved up and down by fan mptors with 
a background of stills and cutouts of title 
and star names. 

Street bally consisted of two boys dressed 
in sailor uniforms and bannered front and 
back with title, leading "navy goat" through 
congested thoroughfares. Recruiting officer 
from naval station in lobby day before who 




Lykes' "Make-Up" Window 




Harrison's Walking "Cleo" Sign 




Dashkin's Circusey "Circus" Front 




Sarvis-Bryan River Bally 



loaned short reel of picturesque ceremony of 
crossing Equator. 

Another bally was a large banner mounted 
on two sides of boat that plied river front 
(see photo) and then anchored near main 
bridge. For passes, city bus drivers as they 
approached theatre corner would announce 
picture in addition to name of street. 



Chief of Police Heads 
"Bike Rider" Parade 

A gala parade was staged by Wally Akin, 
Dallas Theatre, Melba, Tex., for "Six Day 
Bike Rider," the highlight of which was 
the chief of police in his police car heading 
parade followed by practically all Western 
Union and Postal Telegraph boys on bikes. 

Bringing up in the rear was float with 
giant Joe E. Brown cutout, appropriate the- 
atre and playdate copy. Local youngsters, 
getting the "feel" of the parade, joined on 
their own two-wheelers and clowns with 
tandem bikes performed en route. Wally 
also promoted an eight mile race for West- 
ern Union boys, winners getting cash prizes. 

Work For a Quigley Award! 

"Cleopatra" Board Gag 

Edward Harrison, Capitol Theatre, Pitts- 
field, Mass., reports a popular British stunt 
that went over well on "Cleopatra" when, 
for passes, he engaged ten boys with sand- 
wich boards (see photo) to cover congested 
sections each carrying a letter, together 
spelling out title. Boards measured three 
high by two wide. Tenth boy carried sign 
with theatre copy. 

Work For a Quigley Award! 

Dashkin Dresses Front 
For "Circus Clown" 

Irving Dashkin, Savoy Theatre, Jamaica, 
N. Y. sends us the accompanying photo of 
the attractive front he got out on "Circus 
Clown." 

Entire building was decorated with pen- 
ants, across front doors was a circus col- 
ored tenting with Joe Brown's head and pic- 
ture title. A platform was built on either 
side of theatre front on one of which was a 
cutout barker and the other a performing 
clown. Cashier's booth equipped with am- 
plifier played "Man on Flying Trapeze" 
record. 

Work For a Quigley Award! 

Greene Supplies Needles 

Lionel Greene gave his patrons "the nee- 
dle" on his "Cat's Paw" date at the Oceana, 
Brighton Beach, N. Y., by distributing nov- 
elty folders to which were attached ordinary 
sewing needles with copy advising that this 
indispensible tool be retained to repair dam- 
ages occasioned by laughter at the picture. 
Different was Greene's method of distribu- 
tion wherein costumed Chinaman was em- 
ployed to hand out the novelties. 

Work For a Quigley Award! 

Maloney Makes Football 
Tieups on "Gentlennan" 

Football, both amateur and professional, 
being a favored interest in Providence, Man- 
ager H. H. Maloney of the State Theatre 
tied his date on "Last Gentleman" to an im- 
portant local college contest by arranging 
theatre parties for the visiting and home 
teams and hooking the event up tighter by 
placing announcements on bulletin boards at 
local college. Score cards witli theatre im- 
print were distributed at the college stadium 
and also spots where professional games 
were held. 

The "Can you keep a secret" cards were 
planted in all sections of the town, circu- 
lars stuffed in all packages at big market 
and sound truck was also employed in the 
downtown district and at the football stadia. 



72 



MOTION PICTURE HERALD 



November 3, 1934 



SOME FOOTBALL SUGGESTIONS Showmen's 



Brush Up On Dependable Ideas 
To Tiein Local Pigskin Interest; 
Gridiron Slants Can Aid Grosses 



Calendar 



The current football season distinguished 
at this writing by the number of upsets in 
all sections of the country presents perhaps 
more opportunities for exploitation 'than 
usual for theatremen utilizing" this angle for 
publicity. Now that the preliminary games 
are out of the way, managers are concen- 
trating on coming local games of more than 
passing interest to the sport lovers in their 
communities. To assist in tying these to 
theatres, the following are suggested which 
have been used in the past and have proven 
of \-alue at tiie box office : 

The Free Show Wager 

This newest angle is credited to Frank 
Larson, of the Paramount, Idaho Falls, 
Idaho, who used it successfully on this and 
last year's World Series, a full account of 
which is carried in last week's issue. Al- 
though the gag was used on baseball, it was 
suggested that the same idea be adapted 
to the football season. Perhaps the most 
effective slant was the generous amount of 
free publicity Larson secured daily in the 
sport pages of his local papers, and for this 
reason the idea is especially recommended, 
although it was put over to secure complete 
coverage from all classes of patronage. 

The Old Reliable Rally 

An old-timer that has proven its worth 
season in and season out and still retains its 
potency is the football rally put across on 
the eve of possibly the most important home 
game of the local team. 

The procedure is to arrange a sale of 
student tickets at a discount based on a guar- 
anteed number of admissions which might 
run from three to 500 or more, these tickets 
to be handled exclusively by the student 
committee and not sold at the box office. 
For smoother handling, a special section 
should be roped off and students allowed in 
a body at a certain set time. In connection, 
college flags and decorations of both teams 
should be borrowed and hung inside and 
out the theatre, and in making up the sched- 
ule, time should be allowed for some sort of 
a stage program in which students, players 
and coaches can participate. 

Held at night, the old-time torchlight par- 
ade from the college grounds to the theatre 
led by the university band is another angle 
not to be slighted, and where practical this 
bally should be routed through the main 
streets 'and included should be theatre ban- 
ners for a closer hookin. 

When the parade reaches the theatre, a 
concert by the band is suggested for a 
crowd-stopper, after which the delegation 
should enter the theatre at one time, the 
house staff being spotted to ensure speed and 
facility in seating. 

The stage program might include pep talks 
by coaches and players, band concert, or- 
ganized cheering and singing of college 
songs for which slide should be obtained in 
advance, music to be played by house or- 
chestra, organist or college band as the case 
may be. 

In connection with this stunt, it is wise 
to arrange for some extra police and ushers 



to restrain the more irrepressible among the 
students. A few rehearsals with the house 
staff are also in order. 

Only a few weeks ago, Ted Gamble 
utilized the rally as part of his buildup on 
"Six Day Bike Rider" at the Broadway, 
Portland, Ore., by inviting" the students of 
both Washington and Oregon universities 
to put on a stage program prior to the 
Oregon- Washington game. Papers went 
for it and the house was packed with many 
turnaways. 

Manager Maloney, State, Providence, R.L. 
put on a similar party just recently on "Last 
Gentleman." having as guests both teams 
scheduled to play an important game locally. 
He also distributed imprinted score cards 
at the game and put the idea over quite suc- 
cessfully. 

Lobby Displays 

For a week-to-week stunt, scores of local 
games and others of nation-wide importance 
could be posted in the lobby. For out-of- 
tnwn games, flashes as the scores come in 
over the v/ire could be arranged with sport 
editors of local papers. College decorations, 
photos of popular players, coaches, action 
shots of spectacular scoring plays, etc., might 
lie used as further decoration. Announce- 
ment of scores from the stage, over house 
P. A. system and on the screen are other 
acceptable methods, as is broadcasting in 
mezzanine and lounges. 

Other Sport Page Ideas 

Extraordinary interest is being created 
this season on guessing scores and results 
of games, and quite a number of theatremen 
are tying into this slant by offering guest 
tickets to those guessing correctly the win- 
ners of certain games and nearest scores. 
This makes for a natural sport page tieup, 
and where this is not practical it is being- 
put over with heralds distributed at the thea- 
tre and other spots. 

Revived also is the football rules lecture 
wherein local coaches and students of foot- 
ball explain the various formations and more 
technical rulings from the stage of the thea- 
tre or to interested groups in the mezzanine. 
Last year some cases were noted where 
groups of players were drafted to make these 
descriptions more graphic. 

Other Exploitation 

Free programs distributed at game are 
again being called upon this year. A more 
popular form is the four page folder, front 
page devoted to announcement of game and 
place, inside pages to team lineups and score 
card with theatre attraction at bottom. Back 
nage is sold for merchants' ads for enough 
to pay entire cost of printing. 

Imprinted cardboard megaphones, bal- 
loons, sound trucks at stadium are among 
other dependable slants, and of course very 
important is the showing of motion pictures 
of important games. Invariably this is a 
good grosser and in many cases cost has 
been split up among interested merchants to 
make the idea possible where a theatre can- 
not stand entire cost alone. — A-MIKE. 



DECEMBER 



2nd 
3rd 

5+h 

6th 
7th 
8th 

9th 

1 0th 
I Ith 

12th 

13th 

14th 

16th 

17th 
20th 
21st 

24th 

25th 

27th 
28th 

29th 



31st 



Monroe Doctrine — 1823 

Illinois Admitted to Union — 
1818 

General McClellan Born— 1826 

Martin Van Buren (8th Presi- 
dent) Born— 1782 

Elissa Landi's Birthday 

Decoration Day (Cuba) 

Eli Whitney (Inventor Cot- 
ton Gin) Born — 1765 

John Milton Born — 1608 
Douglas Fairbanks, Jr.'s Birth- 
day 

Una Merkel's Birthday 

Alfred Nobel (Founder Nobel 
Prize) Born— 1833 
Sally Eiler's Birthday 

1st Marconi Wireless Across 
Atlantic— 1901 

Edward G. Robinson's Birthday 

Heine (German Poet) Born — 
1797 

Alabama Admitted to Union — 
1819 

Boston Tea Party— 1773 
John Bole's Birthday 

Whittier (Poet) Born— 1807 

Irene Dunn's Birthday 

Shortest Day of Year 
Pilgrims Landed— 1620 

Ruth Chatterton's Birthday 
M. E. Church Organized in 
U. S.— 1784 

Christmas 

Washington Crossed the Dela- 
ware — I 776 

Marlene Dietrich's Birthday 

Woodrow Wilson Born — 1856 
Lew Ayres' Birthday 

Iowa Admitted to Union — 
1848 

Texas Admitted to Union — 
1845 

Andrew Johnson (17th Presi- 
dent) Born— 1808 

New Year's Eve 

West Virginia Admitted to 

Union — 1862 



Toups Puts On Teaser 
"Wimpole" Street Bally 

For street bally on "Barretts," Rodney 
Toups, manager, and Moise Block, publicity, 
Loew's State, New Orleans, dug up an 
ancient bicycle and had appropriately 
dressed couple ride around town. No signs 
were attached, but when questioned replied 
they were "The Barretts of Wimpole 
Street." 

Notices placed on bulletin boards of all 
women's clubs and dramatic schools. Radio 
broadcast featured old fashioned songs and 
cinema shop tieup was effected with leading 
department store. 



November 3, 1934 



ROUND TABLE CLUB 



73 



Some Election and 
Armistice Day Ideas 

Showmen who are thinking ahead now 
give plenty of thought to the various ways 
of stimulating" November and December 
business. Many campaigns to profit from 
observance of local election days are in work 
as are also programs for Armistice Day. 
The following ideas are suggested for im- 
mediate preparation : 

Election Day Slants 

The ever reliable slant of announcing re- 
turns from the stage or over the house p. a. 
system will still serve in many spots and 
where this is not practical the idea is being 
arranged in the mezzanine where the radio 
will be called upon. Either way, it should 
be considered, and where used, mention made 
in advertising. 

Members in various spots have invited 
candidates of both parties to make short 
talks or take bows from the stage the day 
before. This slant has possibilities if it is 
handled in a non-partisan fashion and when 
it does not take up too much time. 

Where pictures lend themselves to this 
treatment for windows and tacking the regu- 
lation "vote for" election card is also in line, 
using cuts of stars with name, picture and 
dates underneath. Star stills, cuts or mats 
should be available at exchanges. 

Armistice Day Observance 

American Legion, Veterans of Foreign 
Wars, and G. A. R. local posts will no doubt 
observe this day, and managers can tie in 
with one or all to run special stage presen- 
tations and Armistice shorts, with trailers 
crediting the organizations. House and 
lobby should be decorated with flags, 
trophies, photos, etc., borrowed from the 
local posts, and if there is a street parade, 
rest room facilities might be offered as a 
good will gesture. Information booth in 
lobby for out of town visitors has also been 
used. Special show should be advertised, 
especially to those who seek further enter- 
tainment after the parade. 

Work Tor a Quigley Award! 

Some Recent Reports on 
"Here Comes the Navy" 

R. E. England, manager and Charles L. 
Alley, assistant, at the Virginian Theatre, 
Charleston, West Va., stencilled sidewalks 
in business and residential sections, placed 
special cards in leading hotels and bus ter- 
minals and had spot announcements over 
radio four days before with playlet by artists 
from station, day preceding. 

Roses were distributed to ladies opening 
day, "sailors delight" sundaes were featured 
at drug stores and marines in bannered trucl< 
ended up at theatre where they performed 
special drill, after which they were guests 
of the management. 

In Ridgeway, Pa. 

Where John C. Fisher, Strand Theatre 
ran a newspaper contest in which passes 
were given to those who could supply the 
correct answer to a series of six photos run 
in the paper of current events with which 
the Navy had been connected. Newsboys 
paraded to theatre, carrying banners, to wit- 
ness picture and girls worked telephone cam- 
paign calling rural districts, this slant being 
employed profitably on the bigger dates. 



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74 



MOTION PICTURE HERALD 



November 3, 1934 



"FOUR STARS" HURT CROSSES 



States Long Island Round T abler 
Who Maintains Present System of 
Star Rating Turns Business Away 
by WILLIAM LEVEY 

Manager, Suffolk, Riverhead, N. Y. 



A four star hit! 

Recently I placed this adjective on my 
marquee. The picture was "The House of 
Rothschild." Did the picture do business? 
Of course it did ! But it did not do business 
because of the fact that it was rated as a 
four star hit. It did business because every 
Tom, Dick and Harry who had seen the 
picture went out and spoke about it and told 
every other Tom, Dick and Harry to see it. 

The harm that the star rating system is 
causing the box office cannot be over-esti- 
mated. Two stars, three stars, four stars; 
after all, if four stars means that it is a 
great picture, and Mr. and Mrs. Theatre- 
goer get to believe in the "stars" what will 
become of the pictures which will be unfor- 
tunate to receive only a minor portion of 
the star rating system ? We all of us in show 
business know that a good many pictures 
are really good pictures, regardless of 
whether the picture has any stars or not; 
many independent made pictures have been 
very kind to the box office, even though Lib- 
erty or the News gave them one or no stars. 

Plays to All Classes 

Situated as I am here in Riverhead, we 
cater to the extremes in picture tastes. We 
have on one hand the natives, farmers 
mostly, laborers and office workers. On our 
left flank we have the elite, the cream of 
society, from the Hamptons. It is a com- 
mon sight to see a "Rolls" pull up to the 
theatre and the swank step on the curb, walk 
into the theatre, while "James" drives off 
to wait until the end of the show. Directly 
follows Mr. and Mrs. Farmer and their 
brood of five or six fresh from the potato 
fields coming to spend a quiet Saturday 
evening at the movies after a hard day's 
work digging the lowly potato. What does 
star rating mean to these people, one from 
the soil, the other from Park Avenue? 
Who reads Liberty magazine? The average 
citizen, the toiler, the middle class, not Park 
Avenue. Therefore, it is this patronage that 
should be protected from the silly star rat- 
ing system. To the high-brow trade, the four 
stars given by any publication mean little, if 
anything. 

Four-Star Rating Hurts 

Only a short time ago, I was showing a 
picture which had been given two and a half 
stars by the News. Some of our better ele- 
ment coming into the lobby of the theatre 
(noticing a display on the picture and the 
advertising bearing the fact the picture had 
been given two and one-half stars), re- 
marked, "Two and a half stars — I want to 
see that picture. It must be good, only two 
and a half stars. If it had four stars, I'd 
keep away." 

Star rating system is bad dope for the box 
office. 

The audience is the sole judge of any 



picture, not any single magazine or news- 
paper. Just because the Liberty gives a pic- 
ture stars does not mean that it is a good 
picture. We have had plenty of flops here 
with four star ratings. And also plenty of 
money-getters from pictures without any 
stars from any publication. 

What this industry needs most is not any 
star rating system. It needs more than any- 
thing else the support of Hollywood to give 
the exhibitor good pictures. This will en- 
able the manager of a theatre to tell his 
patrons that he has a good picture and his 
patrons will believe him. A manager's en- 
dorsement of a picture should mean that the 
picture will meet with every expectation of 
being a really fine picture and this will 
carry far more weight and bring more 
dollars to the box office than all the stars 
any periodical can bestow upon it. . . . 

Work For a Quigley Award! 

Food Stores Cooperate 
On "Our Daily Bread" 

Directly pointed to tieins with food stores 
was part of Manager L. A. Lafevre's cam- 
paign on "Our Daily Bread" at the Lyric, 
Minneapolis, A. & P. Chain putting out 
heralds, one side carrying selling copy and 
scene stills from the picture and on the re- 
verse ads on grocery specials. Along the 
same idea, windows were secured in bakery 
stores and many independent food shops car- 
ried window strips. 

Favorable results were reported from a 
radio dramatization put on with leading sta- 
tion and in the nature of a premiere was 
the opening night wherein floodlights, red 
carpets, loud speakers, etc. were utilized. 




Solomon's Free Transportation Idea 

Talent Quest Features 
Sig's "Dames" Cannpaign 

A "local girl makes good" tiein to a bath- 
ing beauty revue to give Newark girls a 
possible opportunity in Warner pictures was 
potent in Sig Solomon's very commendable 
campaign on "Dames" at the Regent in that 
New Jersey spot. Through Mort Blumen- 
stock's office, Sig discovered that one of 
the girls appearing in the picture had orig- 
inated in nearby Orange and used this for 
a peg on which to hang his contest idea 
and to break publicity in the local papers. 

Winner, who was chosen by audience ap- 
plause, also received expensive wrist watch 
and the 12 selected girls were given bathing 
suits, all prizes promoted by Sig. Winner's 
photo and measurements were forwarded to 
Bus Berkeley, Warner dance director. 

Solomon successfully attempted a Holly- 
wood opening, decorating and lighting his 
lobby in appropriate fashion, the proceedings 
in charge of local master of ceremonies who 
invited patrons to speak over a "mike" at- 
tached to marquee horns. Comely chorus 
girls added further color. 

Further favorable reaction was obtained 
from hookup with Pontiac dealer who for 
theatre plug supplied new car and driver 
each evening during run which was used 
to transport, free of charge, patrons from 
nearby suburbs. Sig advertised this to the 
extent that the stunt went over so well the 
motor men had as many as three and four 
cars running at one time, each car (see 
photo) carrying invitation copy. 



ROUND TABLE 


BIRTHDAY GREETINGS 




Ivan Ackery 


C. S. Edwards 


Nat Mutnick 


J. 1. Adams 


Irving Feinman 


Ray O'Connell 


Edwin Adler 


P. E. Fenelon 


Albert O'Neill 


T. L. Anderson 


William M. Giackin 


Alexander Otto 


William W. Artz 


E. R. Golden 


Leslie Paine 


H. Ash 


Sidney Gottlieb 


G. L. Peppier 


Donald K. Ayres 


Stanley Gross 


J. V. Pisapia 


A. Wolf August 


Harvey Hanreddy 


Lawrence Robiczek 


W. R. Bartholomew 


R. F. Hardin 


Samuel Rose 


J. R. Bar+how 


Frank H. Harrington 


Harry Rosenbaum 


Floyd Bell 


Russell M. Hogue 


Ben Rosenberg 


Howard Berg 


Alec H. Hurwitz 


Z. Schneider 


G. Brainos 


Laverne C. Ingersoll 


Donald Seasholtz 


W. Lee Byers 


Guy Jones 


Allison Stanford 


Victor Corneiliac 


Eddie Kane 


Arnold Stoltz 


H. D. Carpenter 


Murray Lafayette 


Oscar Swanson 


Robert W. Chambers 


John R. Lindy 


Vern T. Touchett 


James W. Christian 


Harold Lloyd 


Reinhold Wallach 


M. A. Cowles 


Mac McCarthy 


Karl Walzer 


M. J. Cruz 


R. J. Mellien 


O. B. Wood, Jr. 


J. E. Courter 


Paul E. Michaud 


C. W. Woodall 


Wilbur N. Degenhart 


Oscar H. Miller 


Gordon Woodruff 


William Exton 


Julius Myska 


Ned Wright 



November 3, 1934 



ROUND TABLE CLUB 



75 



PERSONALITIES 



ART ABLESON 

has resigned as manager of the World, 
Omaha, Neb., to take a partnership in the 
new Roxy in Glasgow, Mont. 

V 

MILTON H. KRESS 

has been appointed manager of the Bartow, 
Bartow, Fla. 

V 

JEROME HARRISON 
is managing the Europa Theatre, Philadel- 
phia, Penna. 

V 

LEONARRD DUNN 

formerly at the Federal is now at the Olym- 
pia in Lynn, Mass. 

V 

JOE ROSENFIELD 

manager of the Music Hall, Seattle, Wash., 
becomes the advertising manager and pub- 
licity director of Hamrick's circuit. JIM 
CLEMMER takes over his old job at the 
Music Hall. 

V 

SAM HANDLER 

formerly at the Riviera, Brooklyn, N. Y., 
is now handling the new Waldorf Theatre 
there. 

V 

EVERETT STEINBUCH 

has been appointed manager of Loew's State 

in Cleveland, Ohio, succeeding ARTHUR 

CATLIN. 

V 

GEORGE A. JONES 

manager of Loew's Parkway in Wilmington, 
Del., will leave this week to take over his 
new duties as manager of Loew's theatre in 
New Haven, Conn.. 

V 

ROSCOE DRISCOLL 
manager of the Columbia Theatre in Wash- 
ington, D. C, has been transferred to 
Loew's Parkway in Wilmington, Del. He 
succeeds George A. Jones. 

V 

E. L LEWIS 

has been appointed to take over the Queen 
Theatre, Wilmington, Del. He succeeds 
Earle G. Finney. 

V 

WRIGHT VAN METER 
manager of the Virginia Theatre in Atlantic 
City, N. J., is now at the Aldine, Wilming- 
ton, Del. He succeeds Lew Black, trans- 
ferred to the Arcadia. 

V 

M. E. BERKHIMER 

replaces DAVE DAVIS as manager of the 
Paramount, North Platte, Neb. 

V 

DON GEDDES 

has been named manager of Hamrick's Ori- 
ental in Portland, Ore. 

V 

EDDIE RIVERS 

takes over the Music Box, Portland, Ore., 
in addition to his other duties, relieving 
ANDREW SASO, who is now at the Or- 
pheum. 

V 

DAVID MURPHY 

is now managing the Rialto, Allentown, 
Penna. 

- V 

JOHN B. MALLON 
I has succeeded OSCAR GRAY as manager 

i of the Colonial, Hagerstown, Md. Gray has 

gone to the Academy. 

1 



POSTER ART WORK 
IN THE THEATRE 




Infroducing George K. Holt, Artist, War- 
ner Riti, Clarksburg, West Va. who turns 
out this water-color poster done in tones 
of red on white background. Name in 
orange; title in black; Warren William in 
turquoise; coming, in emerald green. 



JACK LYKES 

congratulations are in order for Mr. and 
Mrs. Jack Lykes on the arrival of Jack 
Milton Lykes, eight pounds. Jack manages 
the Stillman Theatre, Cleveland, Ohio, and 
announces this as his "First Production." 
announces this as his "First Production." 
Shall we enter Jack Milton as a member of 
the Managers' Round Table Club? 



//«# PICTURI \?Sl 

|o|h r» alo ISl 

CLUB PIN 

Managers' Round Table Club, Motion Picture 
Herald, 1 790 Broadway, New York. • Send 
postpaid the number of pins noted below, for 
which payment is enclosed at $1.00 each 
(Actual pin is of an inch In diameter.) 

MEMBER 



THEATRE 



ADDRESS 



CITY 



STATE 



WILLIAM LEGGIERO 
may be found holding down the reins at the 
Nuluna Theatre, Sharon, Pa., having left his 
post at the Ritz in San Bernardino, Cal. 

V 

A. J. MEININGER 

manager RKO Capitol, Cincinnati, Ohio, has 
resigned to take an executive post with Bal- 
aban & Katz, Chicago. He is succeeded by 
JOE ALEXANDER, manager RKO 
Family. 

V 

MILTON OVERMAN 
city manager for Westland Theatres in Pue- 
blo, Colo., has been transferred to Lincoln, 
Neb., in the same capacity. 

V 

JOHN F. WRIGHT 

will manage the new Granada Theatre, New 
Prague, Minn. 

V 

EDWIN PETTETT 

formerly assistant at the Carolina, Green- 
ville, S. C, has been promoted to manager- 
ship of the Rivoli. 

V 

BOB MURRAY 

manager. Blue Mouse and Music Box the- 
atres, Seattle, Wash., is chairman of the 
second "Bowery Movie Ball" to be held 
there. Assisting Murray are LEROY 
JOHNSON, L. O. LUKAN, JOHN HAM- 
RICK, JOHN DANZ, HAL DAIGLER, 
ROY COOPER, PAUL AUST, FRANK 
NEWMAN and AL ROSENBERG. 

V 

A. C. EDWARDS 

has been made manager of the recently re- 
opened Wi-Ne-Ma Theatre at Scotia, Calif. 

V 

G. W. TAYLOR 

of Folsom, Calif., has taken a lease on the 
Williams Theatre, at Williams, Calif. 

V 

ELMER BRIENT 

has resigned as manager of Loew's Theatre 
in Richmond, Va., to join the Thalhimer in- 
terests operating the Capitol. State, Grand, 
Venus and Ponton theatres there. 

V 

J. W. PICKETT 

will manage the Strand in Hastings, Neb. 

V 

WALTER KOFELDT 

has replaced CARL MILLER as manager 

of the Criterion, Santa Monica, Cal. 

V 

PAUL W. ALLENDER 

has been transferred from the Strand, 

Allentown, Pa., to the Boyd at Bethlehem. 

V 

TED EMERSON 

will manage the newly opened Paramount. 
Omaha, Neb. 

V 

SAM YELLEN 

formerly at the Fenway, is now at the 
De Luxe, Bronx. N. Y. ' 

V 

LIONEL WASSON 

appointed city manager at York, Neb. 

V 

CHARLES :\nCHELSTETTER 

has left the Labrea to manage the Carmel. 

Los Angeles, Cal. 



76 



MOTION PICTURE HERALD 



November 3, 1934 



TRAVELERS 



James Cagney is scheduled for a New York 
vacation of about a month's duration, starting 
immediately. 

Nicholas M. Schenck plans to leave New 
York shortly for his annual visit to Holly- 
wood. 

Erich Wolfgang Korngold, Viennese com- 
poser, arrived in New York from Europe, en 
route to Hollywood, where he will arrange 
the music for "A Midsummer Night's 
Dream." 

Col. E. a. Schiller, vice-president of Loew's, 
returned to his New York office this week 
after a long illness. 

Paul Lazarus, United Artists sales executive, 
arrived in New York after a six-weeks tour 
of the country's exchanges. 

Myke Lewis, Los Angeles; Hugh Braley, 
Denver, and Morris Mulligan, all Para- 
mount district sales heads, and the latter 
Paramount's general manager in Canada, are 
in New York. 

Dave Lewis, MGM's Cuban exchange repre- 
sentative, has returned to Havana after a 
two weeks' vacation in New York. 

Buster Keaton left England for New York 
en route to Hollywood where he will make 
several Educational pictures. 

.Anna Sten, Samuel Goldwyn's Russian star, 
arrived in New York from Hollywood for a 
vacation and to inspect the New England 
locale of her next picture. 

Ginger Rogers returned to Radio's Hollywood 
studio from New York. 

Jules Levy, RKO sales chief, left New York 
for an exchange trip to the Coast. 

Aline MacMahon left New York for Holly- 
wood and the Warner studio. 

LtiCY Beaumont, British actress, arrived in 
New York from London. 

Sol A. Rosenblatt, NR.A division administra- 
tor, was in Omaha on code matters. 

Mervyn Le Roy, Warner director, and Sam 
Briskin were due in New York from the 
Coast. 

Lee Marcus, RKO short subject producer, ar- 
rived in New York from Hollywood. 

James R. Grainger, Universal's sales manager, 
returns to New York next week from Holly- 
wood and an exchange tour. 

Jack Lewis, assistant in Hollywood to Joseph 
I. Breen at the Production Code Administra- 
tion : Leo Meehan and Anita Louise ar- 
rived in New York from Hollywood on the 
L'nion Pacific's "Streamliner" special. 

\V.\LTER Reade, New Jersey circuit owner, re- 
turned from Florida. 

Robert Hurel, of Canadian Cinema Company, 
Montreal, sailed from New York for Europe. 

Mark Sandrich, RKO director, sailed from 
New York for California. 

Jack Partington, of Fanchon and Marco, ar- 
rived in Hollywood from New York. 

John Boles sailed from New York for Cali- 
fornia. 

Louis Hyman, general manager of Principal 
Pictures, arrived on the Coast from New 
York. 

Paramount officials George Schaefer, Neil 
.\gnew, Robert Gillham and G. B. J. Fraw- 
ley led a home office delegation to a sales 
conference at Hot Springs, Va., returning this 
week. 

Bud Barsky returned to Hollywood from New 
York. 

Parker Morell, writer, left New York to work 

for Universal on the Coast. 
Julius Aussenberg, former Berlin manager for 

Fox, arrived in New York. 
Leslie Howard sails from England for New 

York November 7. 
J. R. McDonough, Ned Depinet and Williaai 

Mallard, all RKO officials, arrived in New 

York from Hollywood. 
Karl Hoblitzelle, of Interstate Theatres of 

Texas, arrived in New York. 



Edward A. Schiller, Loew executive, returned 
to New York from a three months' visit in 
California. Louis K. Sidney accompanied 
him. 

N. L. Nathanson was in New York from 
Canada. 

William Brenner, of National Screen, arrived 
in New York from London. 



SHORT PRODUa 
PLAYING BROADWAY 



Week of October 27 



ASTOR 

Pro Football MGM 

CAPITOL 

Dartmouth Days MGM 

CRITERION 

In the Arena Gaumont- 

Bri+ish 

Daredevil O'Dare Vitaphone 

MAYFAIR 

Happy Pilgrims Universal 

Fixing Siew RKO Radio 

PARAMOUNT 

Nerve of Some Women, The Paramount 

Saddle Champs Paramount 

Little Dutch Mill Paramount 

Hollywood Rhythm Paramount 

RIALTO 

Two Alarm Fire Paramount 

Keeping Time Paramount 

Old Kentucky Hounds Paramount 

RIVOLI 

Little Jack Little Vitaphone 

Picturesque Portugal Fox 

MUSIC HALL 

In the Arctics Columbia 

Jolly Little Elves Universal 

ROXY 

Aladdin and His Lamp . Celebrity 
La Cucaracha RKO Radio 

STRAND 

Paree, Pares Vitaphone 

Movie Memories Vitaphone 

Buddy the Woodsman Vitaphone 



TIME 

TO RE-ORDER 

NOW IS THE TIME to check what 
available space you still have left in 
your THEATRE ACCOUNTING 
book. No doubt you'll find it running 
low. Re-order now so that you can 
continue your important daily entries 
without interruption. Start the coming 
new year with a fresh book. 

THEATRE 
ACCOUNTING 

by William F. Morris, is still the best 
bookkeeping system for theatres. It 
not only guides you in making the 
proper entries but provides sufficient 
blank pages for a complete record of 
your operations for each day of the 
year. Notable for its simplicity. 
Order Now — $3.00 — Postage prepaid 



QUIGLEY BOOKSHOP 

1 790 Broadway New York 



WABASH AVENUE 



CHICAGO 

B. B. (Buck) Buchanan, who for 15 years 
has been in charge of construction and mainte- 
nance for Balaban & Katz in Chicago and for 
Ptiblix in the East, actively connected with the 
building of more than 50 of the country's lead- 
ing theatres, has opened his own offices at 910 
S. Michigan. In association with A. M. Strauss, 
architect, Buchanan will provide a complete en- 
gineering and architectural service on new the- 
atre buildings and remodeling. His most recent 
work was the remodeling of the Garrick 
V 

Sam Meyers of the Teatro del Lago has taken 
over the Wilmette theatre in Wilmette, which 
he is now remodeling. 

V 

H enri Ellman of Capitol Film Corporation 
was in Milwaukee last week and completed ar- 
rangements for opening a new Capitol exchange 
in that city. 

V 

The annual Hallowe'en jamboree of the War- 
ner Club has been postponed to November 23 
out of consideration for the Film Relief Dinner 
Dance. 

V 

Great States has taken over the 2,000-seat 
Paramount theatre at Hammond. 

V 

Lester Abbott, who recently resigned as as- 
sistant manager of the local National Theatre 
Supply Company branch, has become associated 
with Guercio & Barthel, equipment and supply 
dealers. Abbott has acquired an interest in the 
company and will devote himself to sales and 
engineering problems. 

V 

Lou Goldberg, producer of "Elysia," stopped 
off along Film Row this week on his way from 
Hollywood to the east coast. 

V 

Sunday, November 3, marks the end of the 
Sunday early bird prices, virtually all houses to 
maintain their regular even price from opening 
to closing. 

V 

Abe Kaufman, Balaban & Katz film buyer, 
is back from a two weeks' vacation at Excel- 
sior Springs. 

V 

Bill Drake is ensconced behind the deck at 
Superior Pictures as booker and date getter. 
V 

Jack Ruben has taken over the Groveland the- 
atre at 31st and Cottage Grove. 

V 

Harry Charness and Charles Lundgren are 
new members of the Gaumont-British sales 
staff. 

V 

Abe Tague is remodeling the Marshfield — 
formerly the Garden — at Marshfield and Lin- 
coln. 

V 

Stewart De Lang has taken over the DuPage 
theatre at Lombard from Joe Stern. 

HOLQUIST 

Amkino Film Next Week 

"Three Songs of Lenin," by Dziga Vertov, 
a historical film concerning the life of the 
late Russian leader, will be released in this 
country November 6 by Amkino Corpora- 
tion. It opens at the Cameo theatre in Nevy 
York on that date. 



Stevenson Lecturing 

Edward F. Stevenson, for many years 
president of Visugraphic Pictures, Inc., has 
begun his fourth year as a lecturer on public 
relations at New York University and 
Stevens Institute. He has been connected 
with Crosby Gaige in theatrical productions. 



November 3, 1934 



MOTION PICTURE HERALD 



77 



THE RELEASE CHART 




Productions are listed according to the names of distributors in order that the exhibitor may have a short-cut tov/ards such 
information as he may need, as well as information on pictures that are coming. Features now in work or completed for release 
later than the date of this issue are listed under "Coming Attractions." Running times are those supplied by the companies. 
Asterisk indicates running tirne as made known by West Coast studio before announcement by home office in New York. 
Variations also may be due to local censorship deletions. Dates are 1934, unless otherwise specified 

CHESTERFIELD 



Paul Kelly 



Running Tlm< 

MInutM Reviewed 



...70.... Aug. 23 



67.'.'.'.'?.'.*'....* Coming Attractions 



Features 

Title Star Rel. 

City Park Sally Blane-Honry B. Willhall- 

Malty Kemp May I.. 

Curtain Falls, The Henrietta Crosman ...Oct. I.. 

Green Eyes Ctiarles Starrett-Shlrley Orey...Jun* IS.. 

Stolen Sweets Sally Blane-Charles Starrett Mar. IS 75 Sept. 2t 

Coming Attractions 

Dartmouth Murders, The 

Ghost Walks, The 

World Accuses, The Dickie Moore - Russell Hopton - 

Cora Sue Collins Nov. 

COLUMBIA 



Title Star 

Side Streets Aline MacMahon 

Ann Dvorak . . July 

Very Honorable Guy, A joe E. Brown- Alice White May 

Wonder Bar Al Jolson - Dick Powell-Rlcardo 

Cortez- Dolores Del Rio-Kay 
Francis Mar. 



Running Time 

Minutes Reviewed 



...63... 
. .62... 



.Aug. 18 
Mar. 14 



Features 

TItl* 



Star 



Running Time 
Rel. Date Minutes Reviewed 



15. 

20... 

15... 



20. 
20. 
15. 
17. 
28. 

20 58.... Aug. 

IC 69. ...July 

05 Mar. 



72. 

58.. 

70.. 

62., 



15 

21 

5 

25.... 
31 

I 

15 

15 

10 



13. 



..91 ., 
..59. 



U.... 



Aaong the Missing Richard Cromwell-Blllle Seward—Aug. 

Sayand the Law Tim McCoy-Shirley Grey July 

Black Mmh Jack Holt-Fay Wray June 

Blind Data Ann Sothern - Paul Kelly - 

Neil Hamilton July 

Crime af Helen Stanley, The. .Ralph Bellamy-Shirley Grey Apr. 

Defense Rests, The Jack Holt-Jean Arthur July 

Fighting Ranger, Tba Buck Jones- Dorothy Revier Mar, 

flirl In Danger Ralph Bellamy-Shirley Grey Aug. 

Hell Bent (or Love Tim McCoy-Lilian Bond May 

Hall Cat, Tba Robt. Armstrong-Ann Sothern June 

It Happened One Night Clark Gable-Claudette Colbert Feb. 23... 

Lady by Choice Carole Lombard - May Robson - 

Walter Connolly-Roger Pryw.-.Oet. 

Man's Game, A Tim McCoy-Evalyn Knapp June 

Most Precious Thing in Life... Jean Arthur ■ Donald Cook - 

Richard Cromwell June 

Name the Woman Richard Cromwell-Arline Judge. ..July 

One Is Guilty Ralph Bellamy-Shirley Grey Mar. 

One Night of Lave Grace Moore-Tulllo Carminat) . .. .Sept. 

Party's Over, The Stuart Erwin-Ann Sothern May 

Sisters Under the Skin Elissa Landl -Joseph Schildkraut- 

Frank Morgan Apr. 

Social Register Colleen Moore-Alexander Kirk- 
land Mar. 

That's Gratitude Franii Craven-Sheila Manaer*. 

Charles Sabln-Mary Carlisle. . .0«L 

Twentieth Century John Barrymore • C. Lombard • 

Walter Connolly May 

Voice In the Night Tim McCoy-Billie Seward Apr. 

Whom the Gods Destroy Walter Connolly- Robert Young- 
Doris Kenyon July 

Coming Attractions 

Against the Law John Mack Brown-Sally Blana 

(See "Police Ambulance" "In the Cutting Room," Sept, 22,) 

Broadway Bill Warner Baxter -Myrna Loy 

(See "In the Cutting Room," July 14,) 

Burnt Ranch Tim McCoy-Marian Shilling 

Call to Arms Willard Mack-Ben Lyon 

Captain Hates the Sea Fred Keating - Wynne Gibson - 

Victor McLaglen-John Gilbert. .Oct. 22 *103. 

Carnival Jimmy Durante-Lee Tracy 

China Roars 

Depths Below. The Jack Holt-Florence Rice 

FeuiJ Tim McCoy 

Fugitive Lady Neil Hamilton-Florenee Rlea Oct. 25 

(See "In the Cutting Room," Oct. 20.) 

Georgiana Ann Sothern 

Girl Friend 
I'll Fix 

I'll Leve Yeu Always 

Jealousy Nancy Carroll-Donald Cook 

(See "Spring 3100" "In the Cutting Room," Sept. 22.) 

Lady Beware 

Maid of Honor 

Men of the Night Bruce Cabot-Judith Allen 

(See "Stake Out" "In the Cutting Room." Oct. 27.) 

Mills of the Gods May Robson - Victor Jory - Fay 

Wray 

Passport to Fame Edw. G. Robinson-Jean Arthur.. ... 

Prescott Kid Tim McCoy-Shella Manner* Nov. 

Quick Sand Tim McCoy 

Sure Fire Gene Raymond-Ann Sothern 

White Lies victor lorv-Fay Wray 

(See "In the Cutting Room," Oct. 20.) 



..67. 

..58 

. .69 July 



..Sept. 15 

..Aug. II 

..Aug. 25 

..Apr. 12 



..•85. ...Oct. 
...58 Oct. 

.. .70 June 

...63 

. ..64 May 

...82 June 

...65.. ..May 

...70. ...Apr. 

...74 



Babbitt Aline MacMahon-Guy KIbbee 

iSee "In the Cutting Room," Sept. 15.) 

Black Hell Paul Muni-Karen Morley 

Casino De Paree Al Jolson- Ruby Keeler 

Flirtation Walk Dick Powell • Ruby Keeler • Pat 

O'Brien Dee. 

(See "In the Cutting Room, " June 30.) 

Gentlemen Are Bora Franchot Tone-Jean Muir Nov. 

Gold Diggers of 1935 Dick Powell-Gloria Stuart 

I Sell Anything Pat O'Brien - Ann Dvorak • C. 

Dodd Oct. 

In Caliente Dolores Del Rio 

Maybe It's Love Gloria Stuart-Ross Alexander 

(See "In the Cutting Room," Sept. 29.) 

Murder In the Clouds Lyie Talbot-Ann Dvorak 

(See "In the Cutting Room," Oct. 20.) 

Singer of Naples Enrico Caruso, Jr 

Northshore Barbara Stanwyck 

Six Day Bike Rider Joe E. Brown-Maxine Doyle Oct. 

(See "In the Cutting Room," Aug. 18.) 
What New York Wants Joe E. Brown 



FOX FILMS 



23... 



. .Apr. 



71. ...July 21 



-rt Th; Lun. vXi-Ja'ck 'Haley St"""! Cheer (All Star Musical).... 

',,''' unii w.if.r rnnnniiv'l Such Women Are Dangerous. .. Warner Baxter- Rosemar 

''WNnnfiV'lgMnlrVT.?I.k,,..Oet, 13 365 Nights In Hollywood .^^ ^^^^^^^^ Dun 

Van AiiMsw* (See In the Cutting Room, Sept. I.) 



Features 

Title Star 

Baby Take a Bow James Dunn - Claire Trevor - 

Shirley Temple June 

Call It Luck "Pat" Paterson-Charles Star- 
rett June 

Caravan Charles Boyer • Loretta Young - 

Jean Parker-Phillips Holmes.. Oct. 

Cat's Paw, The Harold Lloyd-Una Merkel Aug. 

Change of Heart Janet Gaynor-Charles Farrell- 

Ginger Rogers-James Dunn. ...May 

Charlie Chan In London Warner Oland-Drue Leyton Sept. 

Charlie Chan's Courage Warner Oland-Drue Leyton July 

Constant Nymph. The Victoria Hopper-Brian Aherne Mar. 

Dude Ranger, The George 0 Brien Sept, 21. 

George White's Scandals Rudy Vallee - George White - 

Alice Faye-Jimmy Durante Mar, IS. 

Grand Canary Warner Baxter-Madge Evans. .. .July 27. 

Handy Andy Will Rogers-Peggy Wood July 27. 

Judge Priest Will Rogers Sept, 28, 

Love Time "Pat" Patterson-Nils Asther Sept, 21. 

(See "Serenade," "In the Cutting Room," July 28.) 

Murder In Trinidad Heather Angel - Victor Jory • 

Nigel Bruce Apr, 6. 

Peck's Bad Boy Jackie Cooper-Thomas Meighan- 

Dorothy Peterson-O. P. Heg- 

gie - Jackie Searl Oct. 

Pursued Rosemary Ames - Victor Jory • 

Russell Hardie Aug. 

(See "In the Cutting Room," Aug. II) 

Servants' Entrance Janet Gaynor-Lew Ayres Sept 

She Was a Lady Helen Twelvetrees • Donald 

Woods - Ralph Morgan July 

She Learned About Sailor* Lew Ayres-Alice Faye June 

Springtime for Henry Otto Kruger • Nancy Carroll - 

Heather Angel May 

cal) May 

Rosemary Ames. ..May 
Oct. 



Running Time 
Rel. Data Minutes Reviewed 



..101.. 
.100.. 

. ..76.. 
...77.. 
...71.. 

..84.. 

..65.. 

..78.. 
...74.. 
. ..81.. 

..79.. 



.Jun* 



.Sept 
.Aug. 



..May 12 

..SepL 22 

..Sept 1 

..Apr. 14 

..Sept 22 



.Mar. 
.June 
..May 
.Aug. 



...74.... May 26 



19.. 
24.. 



.Sept. 8 



7 88 July 28 



20. 
29. 



25... 
4... 
4... 
12... 



...77 Sept 

. ..76 June 

...73.... Apr. 
...80. ...Apr. 
...81.. ..June 



DU WORLD PICTURES 



Features Running Time 

fltl. Star f*"'- 0"*' Minutes Reviewed 

Blue Light LenI Riefenstahl Ot}- 15 90 

Death of L'Alglon 0"- ' '5 

Girl In the Case Jimmy Savo - Eddie Lambert- 

Dorothy Darling 6U 

Man Who Changed His Name, 
The Lyn Harding o5 Oct. 

Coming Attractions 

Old Bill Anatole Fiance story Nov. 



I. 



.70. 



27 



Three on a Honeymoon Sally Eilers-Johnny Mack Brown.. Mar, 

Wild Gold John Boles-Claire Trevor June 

Coming Attractions 

Bachelor of Arts Tom Brown-Anita Louise Nov, 

Bright Eyes Shirley Temple - James Dunn • 

Judith Allen Dee, 

Charlie Chan in Paris Warner Oland 

County Chairman, The Will Rogers 

Dante's Inferno Claire Trevor-Alice Faye 

East River Edmund Lowe-Victor McLaglen. . . Dee, 

(See "In the Cutting Room." Oct. 20.) 

Elinor Norton (Jiaire Trevor-Norman Foster- 
Hugh Willlams-G, Roland Noy. 

First World War, The Nov. 

Gambling George M. Cohan Nov, 

Hell in the Heavens Warner Baxter-C, Montenegra, . . . Nov. 

(See "In the Cutting Room," Oct, 6.) 

Helldorado Richard Arlen-Madge Evans Dec. 

Lottery Lover "Pat " Paterson • Lew Ayres. ... Dec. 

Marie Galante Spencer Tracy-KettI Gallian Oct 

(See "In the Cutting Room," Sept. 15.) 

Musle In the Air Gloria Swanson • John Boles • 

Douglass Montgomery Nov. 

(See "In the Cutting Room," Sept. 15.) 

24 Hours a Day Mona Barrie-Gilbert Roland Nov. 

When a Man's a Man George O'Brien 

White Parade, The John Boles-Loretta Young Nov. 



65.,, .July 

77. ...May 



-•72.... Oct. 27 



23. 



•80 Oct. 27 



FIRST NATIONAL 



GAUMONT-BRITISH 



Features 

Title Star 

British Agent Leslie Howard-Kay Francis ..Sept. 15. 

Circus Clown, The Joe E. Brown ..June 30., 

Dragon Murder Case, The.... Warren William - LyIe Talbot- 

Margaret Lindsay ..Aug. 25.. 

F«i Over Frisco Donald Wood-Betto Davls-Lyle 

Happiness Ahead Dick Powell-J. Hutchinson Oct. 27.. 

LMt Lady, A Barbara Stanwyck Sept, 

Talbot-Margaret Lindsay June 

Man with Two Faces, The Edward G. Robinson - Mary 

Astor - RIcardo Cortei Aug. 

Merry Frinks, The Aline MacMahon .May 

Midnight Alibi Richard Barthelmess - Ann 

Dvorak - Helen Lowell July 

Keflctered Nurse Bebe Danlels-Lyle Talbot Apr, 

Return of tha Terrar Lyle Talbot-Mary Astor July 



Running Time 
Rel. Date Minutes Reviewed 

...81 Aug. II 

...63 May 19 

...67. ...Aug. 18 



29. 
2.. 



4... 
26... 



R6. . 

....61.. 



..Sept. 2? 
..Sept. 8 
..June 16 



Features 

Title star 

Chu Chin Chow Anna May Wong-George Robey...Oet. 

Evensong Evelyn Laye Dee. 

Evergreen Jessie Matthews-Sonnle Hale. ...Dec. 

Iron Duke, The George Arliss Jan. 

Jack Ahoy Jack Hulbert Nov. 

Little Friend Nova Pilbeam-Matheson Lang. ...Nov. 

Man of Aran Robert Flaherty 

Power Conrad Veldt-Benlta Hume Nov. 

Princess Charming Evelyn Laye-Henry Wllcoxon Jan. 



Running Time 
Rel. Date Minutes Reviewed 
15 95 Sept. 29 

98 June 23 



72 June 

68. ...July 



14 59 May 

7 62. ...July 

7 65 June 



GOLDSMITH PRODUCTIONS 

Features 

Title star 

Bom to Hang All-star Cast 

I Hate Women Wallace Ford-June Clyde Apr 



'35. 



.74 

.88 Oct. 20 

.77.... Oct. 27 
103.... Oct. 13 
.81 



Running Time 
Rel. Date Minutes Reviewed 



Aar. 14 



78 



MOTION PICTURE HERALD 



November 3, 1934 



(THE RELEASE CHACT—CONT'D) 



INVINCIBLE PICTURES 

[Distributed through Chesterfield] 



Features Running Time 

Title Star Rel- Date Minutes Reviewed 

Fifteen Wives Conway Tearle-Noel Francis June 1 68 

(See "House of Strangers," "In the Cutting Room," June 2.) 

Fugitive Road Erich von Stroheim - Leslie 

Fenton - Wera Engels June I 66 

In Love With Llfe...........Onslow Stevens-Llta Lee-Dlcklo 

Moore Apr. 1 68 May It 

One In a Million Dorothy Wilson-C. Starrett Sept. IS... 66 

Cominq Attractions 

Ghost Walks. The •• 

Port of Lost Dreams Wm. Boyd-Lola Lane Oct. 19 



LIBERTY PICTURES 



Features 

Title Star 

Cheaters "Bill" Boyd-Dorothy Mackalll- 

No Ranson. Leila Hyams-Philllps Holmes.. 

June Collyer 

Take the Stand .....Jack LaRue-Thelma Todd 

Two Heads on a Pillow. ..... Neil Hamilton-Miriam Jordan.. 

When Strangers Meet Richard Cromwell-Arllne Judge. 

Coming Attractions 

Once to Every Bachelor .Marian Nixon-Neil Hamilton... 

School for Girls Sidney Fox-Paul Kelly 

Without Children ....Marguerite Churchill - Bruce 

Cabot 



Running Time 
Rel. Date Minutes Reviewed 



.Oct. 
.June 
.Sept. 
.Oct. 



8... 
I... 
7... 
2... 



• July 20 74. 



.. ..70. ...July 21 

.. ..68. ...May It 

78 Sept. 15 

....71 ....Oct. 13 



Dec. 14 

Mar. 22,'35. 



May I0,'3S. 



..72.... May IS 



MAJESTIC 



Features 

Title Star 

Broken Lives Edward Arnold - John Mlljan • 

Barbara Barondess • Dorothy 

Revier 

(Reviewed under the title "Unknown Blonde.") 

Night Alarm Bruce Cabot - Judith Allen • 

H. B. Warner-Fuzzy Knight- 
Sam Hardy 

Scarlet Letter, The Colleen Moore-Hardle Albright- 
Henry B. Walthall 

She Had to Choose Larry "Buster" Crabbe-lsabel 

Jewell - Sally Blane - Regis 
Toomey 

You Made Me Love You Thelma Todd-Stanley Luplno... 

Coming Attractions 

Perfect Clue, The David Manners- Dorothy Libalre- 

Skeets Gallagher-R. Harolde- 
Robert Gleckler 



Running Time 
Rel. Date Minutes Reviewed 



Apr. 23 67. 



.May 



Sept. 22 *65....8ept 22 

'70 July 14 



Oct. I •65.... Aug. II 

May 29 69. Oct. I4,'33 



MASCOT PICTURES 



star 

.Ben Lyon-Sarl Marltza 

. Clyde Beatty 

.William Halnes-Judlth Allen. 



Running Time 
Rel. Date Minutes Reviewed 

.Oct. I 67 Oct. 6 

.Juno t3 68 

.Sept. 2 68 Sept. 8 



.Nov. 



Features 

Title 

Crimson Roraane* 

Lost Jungle, The 

Young and Beautiful 

Coming Attractions 

In Old Santa Ft Ken Maynard 

Marines Have Landed, Th«.. . William Haines-Armida 

MAYFAIR PICTURES 

Features Running Time 

Title Star Rel. Date Minutes Reviewed 

Badge of Honor Buster Crabbe-Ruth Hall Apr. 15 68. 

Fighting Rookie, Tlie.. Jack LaRue-Ada Ince.... May 15.. 

Oil Raider, The Buster Crabbe-Gloria Shea July 15.. 



..68 

..65 



METRO-GOLDWYN-MAYER 



24.. 

I.. 
13.. 
16.. 



Features 

Title Star 

Barretts of WImpole Street... Norma Shearer-Charles Laugh- _ ^ 

ton - Fredrie March Sept. 21. 

Chained Joan Crawford-Clark Gable Aug. 31. 

Death on the Diamond Robert Young-Madge Evans Sept. 14. 

Girl from Missouri, The Jean Harlow- Franehot Tone Aug. 3. 

Have a Heart Jean Parker - James Dunn - 

Stuart Erwln - Una Merkel Sept. 7. 

Hide-out Robert Montgomery - Maureen 

O'Sullivan ....Aug. 

Hollywood Party (All Star Musical) J"n« 

Laughing Boy Ramon Novarro-Lupo Velez Apr. 

Lazy River Jean Parker-Robert Young Mar. 

Manhattan Melodrama Clark Gable-Myrna Loy-Wllliam 

Powell May * 

Merry Widow, The Maurice Chevalier - Jeanette 

MacDonald Nov. 2 

Murder In the Private Car Charles Ruggles-Una Merkel. .. .June 29 

Operator Thirteen Marlon Davies-Gary Cooper June 15 

Outcast Lady Constance Bennett - Herbert 

Marshall • Hugh Willlaras.. 

Paris Interlude Otto Kruger - Robert Young - 

Madge Evans - Una Merkel. 

Riptide Norma Shearer - Robert Mont- 
gomery • Herbert Marshall.. 

Sadie McKee ..Joan Crawford-Franehot Tone.. 

Show-Off, The Spencer Tracy-Madge Evans Mar, 

Stamboul Quest Myrna Loy-George Brent July 

Straight Is the Way Franehot Tone - Karen Morley - 

May Robson-Gladys George Aug. 

Tarzan and His Mate J. Welssmuller-M. O'Sullivan Apr. 

Thin Man, Th William Powell-Myrna Loy May 25 

Treasure Island Wallace Beery - Jackie Cooper- 
Lionel Barrymoro-Otto Kruger.. Aug. 

Viva Vlllal Wallace Beery-Fay Wray Apr. 

Coming Attractions 

Babes In Toyland Laurel and Hardy-C. Henry 

(See "In the Cutting Room," Oct. 13.) 

Backfleld (Tent.) Robt Young-Betty Furness Nov. 30. 

Biography of a Bachelor GlrL.R. Montgomery-Ann Harding Dec. 7. 

(See "In the Cutting Room," Sept. 8.) 
David Copperfleid Frank Lawton - Freddie Bar- 
tholomew - Charles Laughton - 

L. Barrymore-Edna M. Oliver 

Evelyn Prentlee William Powell-Myrna Loy Nov. 9. 

(See "In the Cutting Room." Sept. 29.) 

Forsaking All Others Joan Crawford - Clark Gable - 

Robert Montgomery 

(See "fn the Cutting Room," Oct. 20.) 

Night Is Young. The Ramon Novarro- Evelyn Laye 

Painted Veil, The Greta Garbo-Herbert Marshall- 
George Brent Nov. 23. 

(See "In the Cutting Room," Sept. 15.) 

Reckless Joan Crawford-Wm. Powell 

Repeal Carole Lombard-Chester Morris.. Dec. 14. 

(See "In the Cutting Room," Oct. 13.) 

Sequela Jean Parker- Russell Hardle 

(See "In the Cutting Room," Sept. I.) 



Running Time 
Rel. Date Minutes Reviewed 



.. .•74. 

....72.. 
74. 

82. 



..Aug. 4 

..Sept. I 

..Sept. 29 

..July 21 

..Oct. 27 



..82 Aug. II 

..70.... June 2 

..June 80 

..Mar. 10 



.79.. 
.77.. 



.95.... Apr. 28 



100. 
..65. 
..86. 



..Sept. 8 
..June SO 
..Juno 16 



Sept. 28.. 

July 27.. 

Mar. 30.. 
May II.. 
9.. 
13.. 

10.. 
20.. 



.79.... Sept. t 
..73.... July 14 



..90.. 
. .95.. 
..80.. 
..90.. 

..59.. 
.116.. 
..91 .. 



17. 
27. 



.110.. 
.115.. 



..Mar. SI 

..May It 

. . Mar. S 

..July 14 

..July 28 

..Apr. 28 

..May IB 

..July 14 

..Apr. 7 



Running Time 
Rel. Date Minutes RevlsweC 
Durante . .Oct. 12... 

..92.... Oct. 13 



Title Star 
Student Tour Charles Butterworth-J 

(See "In the Cutting Room," June 23.) 

What Every Woman Knows... Helen Hayes • Brian Aherne. . . .Oct. 19 

Wicked Woman Mady Christians-Chas. Bickford . . Nov. 16 

(See "In the Ci'tting Room," Oct. 6.) 

MONOGRAM PICTURES CORPORATION 



Features 

Title Star Rel. 

Blue Steel John Wayne May 

City Limits Ray Walker-Sally Blane-Frank 

Craven May 

Girl of the LImberlost Marian Marsh-Ralph Morgan Oct. 

Happy Landing Ray Walker-Jacqueline Wells Sept. 

House of Mystery, Tho Verna Hillie - Ed Lowry June 

Jane Eyre Colin Clive - Virginia Bruce Aug. 

King Kelly of the U. S. A.. .Guy Robertson-Irene Ware Sept. 

Loudspeaker, The Ray Walker-Jaqueline Wells May 

Man from Utah, Tht John Wayne May 

Money Means Nothing Wallace Ford-Gloria Shea June 

Monte Carlo Nights Mary Brian-John Darrow May 

Moonstone, The David Manners-Phyllis Barry Aug. 

Randy Rides Alone John Wayne Juno 

Redhead Bruce Cabot-Grace Bradley Nov. 

Shock Ralph Forbes-Gwenllian Gill Aug. 

Star Packer, The John Wayne-Verna Hillle July 

Successful Failure, A.... Wm. Collier, Sr. - Lucille 

Gleason Oct. 

Tomorrow's Youth Dickie Moore-Martha Sleeper- 
John Miljan-Gloria Shea Sept. 

Trail Beyond, The John Wayne-Verna Hlllis Oct. 



Running Time 
Date Minutes Reviewed 
10 54. ...May 19 



1.. 
IS.. 

I.. 

I.. 
15.. 
15.. 
30. 
15.. 
15.. 
20. 
20., 

5.. 



30. 



70....Jant IS 

86.... Sept. I 

63. ...Aug. 4 

61 



65. 

66 



70 

62. 

....62. 

54. 

76. 



July l« 
Sept. IS 
67. ...May it 

55 

May it 



..Aug. 
. .Juno 
.Sept. 



66.... July U 

54 



15.... 
22.... 



..63 , 

..55 Sept 



Coming Attractions 

Flirting With Danger Robert Armstrong- Marion Burns. .Dec. I.. 

(See "In the Cutting Room," Sept. 22.) 
Girl of My Dreams Mary Carlisle-Creighton Chaney. .Nov. 17.. 

(See "In the Cutting Room," Sept. 22.) 

Lawless Frontier John Wayne-Shella Terry 

Lost in the Stratosphere June Collyer-William Cagney. . . . Nov. 15.. 

Mysterious Mr. Wong, The Beia Lugosi-Wallace Ford 

'Neath Arizona Skies John Wayne-Shelia Terry 

Reckless Romeos Robt. Armstrong-Wm. Cagney 

Sing Sing Nights Mary Doran-Hardie Albright. ... Dec. 15.. 

(See "In the Cutting Room," Oct. 20.) 



..64. ...Oct. 27 



PARAMOUNT 



Features 

Title 

Belle of the Nineties Ma 

Cleopatra Claudette Colbert - Henry Wll- 



Runnlnf Time 



Star 



Great Flirtation, Th« Ellssa Landl-Adolpba Menjou- 



Here Comes the Groom Jack Haley-Patrlela Ellis-Nell 

Hamilton-Isabel Jewell 

Kiss and Make Up Cary Grant-Genevieve Tobln.... 

Ladies Should Listen., Cary Grant-Frances Drake 



Little Miss Marker Adolphe Menjou-Dorethy D«ll- 



Murder at the Vanities Carl Brlsson - Kitty Carlisle- 

Victor MeLaglen-Jack Oakle. 
Notorious Sophie Lang Gertrude Michael - Paul Cav- 



Old-Fashloned Way. The W. C. Fields 

Private Scandal Mary Brian-Phillips Holmes.. 

Scarlet Empress. The Marlene Dietrich-John Ledge. 



Shoot the Works Jack Oakie-Ben Bemie-Dorothy 



.Nov. 23. 
16. 



30. 



We're Not Dressing Bing Crosby - Carole Lombard 

Ethel Merman-Leon Errol... 
You Belong to Me Lee Tracy-Helen Mack 

Coming Attractions 

Behold My Wife.... Sylvia Sidney-Gene Raymond.. 

Caprice Espagnoie MaHene Dietrich-Joel McCrea. 

College Rhythm Joe Penner-Lanny Ross 

(See "In the Cutting Room," Sept. 8.) 

Code of the West Jackie Coogan-Randolph Scott Nov. 

(See "In the Cutting Room." Oct. 27.) 
Enter Madame Elissa Landi-Cary Grant Nov. 

(See "In the Cutting Room," Sept. 8.) 

Father Brown, Detective Walter Connolly - Paul Lukas - 

Gertrude Michael 

Gilded Lily. The..... Claudette Colbert-R. Mllland 

Here is My Heart Bing Crosby-Kitty Carlisle 

(See "In the Cutting Room," Sept. 22.) 
It's a Gift W. C. Flelds-Baby LoRoy Nov. 

(See "Back Porch," "In the Cutting Room," Sept. 15.) 
Kids on the Cuff Max Baer-Grant Withers- Ger- 
trude Mlachel 

Limehouse Blues George Raft-Jean Parker Nov. 

(See "In the Cutting Room," Sept. 8.) 
Lives of A Bengal Lancer Gary Cooper- Franehot Tone 

(See "In the Cutting Room," Oct. 6.) 

Me Without You Joe Morrison -Helen Twelvetreos 

Menace Paul Cavanagh Oct. 28. 

Mississippi Bing Crosby - W. C. Fields - 

Joan Bennett 

Mrs. Wlggs of the 
Cabbage Patch Pauline Lord • W. C. Fields - 

ZaSu Pitts • Kent Taylor - 

Evelyn Venable Oet. II. 

Once In A Blue Moon J. Savo-Mlchael DalmatofT 

President Vanishes Arthur Byron-Janet Beecher Nov. 16. 

(See "In the Cutting Room." Oct. 13.) 
Pursuit of Happiness, The Francis Lederer - C. Ruggles - 

Mary Boland-Joan Bennett Nov. 16. 

Ready for Love Richard Arlen, Ida Luplno Oct. 12. 

Ruggles of Red Gap Charles Laughton-Mary Boland- 

Charles Ruggles-ZaSu Pitts 

Wings in the Dark Cary Grant-Myrna Loy 



Rel. Date 


Minutes 


Reviewed 


Sept. 


21... 


75.. 


..Aug. 


t» 


Oct. 






.Aug. 


2S 


Aug. 


24... 


70.. 


.Aug. 


25 


May 


4... 


75.. 


..Apr. 


2» 


July 


27... 


64.. 


..July 


11 


June 


IS... 


71.. 


.Juno 


• 


Juno 


22... 


64.. 


..Juno 


It 


July 


6... 


70.. 


.June 


16 


Aug. 


3... 


60.. 


..July 


l« 


.Sept. 






.Sept. 


2» 


Juno 


1... 


... .80.. 


.May 


S 


Juno 


8... 


... .60.. 


.May 


12 


May 


25... 


89.. 


.May 


It 


July 


20... 


64.. 


.July 


28 


Aug, 


31... 


(2.. 


.Aug. 


4 


July 


13... 


71.. 


.July 


14 


May 


II... 


65.. 


.May 


» 


Sept. 






..Apr. 


ts. 


Aug. 


10.., 


85.. 


.July 


14 


June 


28... 


81.. 


.Juao 


t» 


May 


18... 


60.. 


.May 


t 


Sept. 


21... 


.....57.. 


.Sept. 


t 


.Apr. 


27... 


74.. 


..May 


t 


Sept. 


t... 


66.. 


.Sept 


tr 



9. 



.Oct. IS' 



.Aug. tt 



72.... 

....♦65.... 



Sept. IS 
Oet. 6 



PRINCIPAL 



Features 

Title star 

Fighting to Live Captaln-Lady-Marlon Shilling- 

Gaylord Pendleton May «... 

Little Damozel Anna Neagle-James Rennle Juno II... 

Peck's Bad Boy Jackie Cooper-Thomas Melghan- 

Dorothy Peterson - 0. P. Heg- 

gle - Jackie Searl Oct. It... 

Coming Attractions 

Return of Chandu, The Beia LugosI - Maria Alba 



Running Time 
Rel. Date Mlnntos Reviewed' 



.54. 
.59. 



...70.... Sept. %-i 



"November 3, 1934 



MOTION PICTURE HERALD 



79 



(THE CELCASC CHART— CCNT'Ij) 



Running Time 
Rel. Date Minutes Reviewed 



UNIVERSAL 



RKO RADIO PICTURES 



Features 

Title Star Rel. 

Adventure Girl Joan Lowell Aug. 

Age of Innocence, The Irene Ounne-John Boles Sept. 

Bachelor Bait Pert Kelton - Stuart Erwin July 

Cockeyed Cavaliers Wheeler and Woolsey June 

Down to Their Last Yacht Sidney Blackmer - Sidney Fox.. .Aug. 

Finishing School Ginger Rogers - Frances Dee ■ 

Bruce Cahot May 

Fountain, The Ann Harding - Brian Aherne • 

Paul Lultas Aug. 

Hat, Coat, and Glove Ricardo Corte;- Barbara Robbins. . Aug. 

His Greatest Gamble Richard Dix-Dorothy Wilson Aug. 

Let's Try Again Diana Wynyard-Clivo Brook July 

Life of Vergie Winters Ann Harding-John Boles June 

Murder on the Blackboard James Gieason-Edna May Oliver.. June 

Of Human Bondage Leslie Howard-Bette Davis July 

flichest Girl in the World, The. .Miriam Hopkins-Joel McCrea- 

Fay Wray - Reginald Denny. . .Sept. 

ttingaree Irene Dunne- Richard DIx May 

Strictly Dynamite Jimmy Durante - Lupe Velez • 

Norman Foster-Wm. Gargan- 

Marian Nixon ..t 

Success at Any Price Douglas Fairbanks, Jr.-Colleen 

Moore-Genevieve Tobin 

Their Big Moment ZaSu Pitts-Slim Summerville- 

Wm. Gaxton-Bruce Cabot.... 

This Man Is Mine Irene Dunne-Ralph Bellamy 

Wednesday's Child Karen Moriey-Edward Arnold... 

We're Rich Again Marian Nixon - Billie Burke - 

Reginald Denny • Buster 

Crabbe ■ Edna May Oliver... 

Where Sinners Meet Clive Brook-Diana Wynyard 

Coming Attractions 

Anna of Green Gables Anne Shirley-Tom Brown 

By Your Leave Genevieve Tobin- Frank Morgan. 

Dangerous Corner Meivyn Douglas- Virginia Bruce- 

Conrad Nagel 

(See "In the Cutting Room," Aug. IS.) 
Enchanted April, The Ann Harding-Frank Morgan 

(See "In the Cutting Room," Oct. 27.) 

Gay Divorcee, The Fred Astaire-Glnger Rogers Oct. 19. 

Gridiron Flash Eddie Quiiian-Betty Furness. . . .Oct. 26. 

(See "The Kick Off," "In the Cutting Room " Sept. 8.) 
Kara Stefll Duna- Regis Toomey Nov. 16. 

(See "Girl of the Islands" "In the Cutting Room," Oct. 13.) 

Kentucky Kernels Wheeler & Woolsey Nov. 

Lightning Strikes Twice Ben Lyon-Pert Kelton Dec. 

(See "In the Cutting Room." Oct. 6.) 

Little Minister Katharine Hepburn-John Seal Dec. 2i 

Portrait of Laura Bales May Robson-Hale Hamilton Jan. 4,'35. 

(See "In the Cutting Room," Oct. 27.) 

Radio City Revels Fred Astaire-Glnger Rogers 

Romance In Manhattan... Francis Lederer-Ginger Rogers. .. Dec. 28 

(See "In the Cutting Room," Oct. 13.) 

Silver Streak, The Saiiy Biane-Charles Starrett Nov. SO.... 

West of the Pecos Richard Dix-Martha Sleeper Dec. 7.... 

(See "In the Cutting Room," Oct. 6.) 



Running Time 
Date Minutes Reviewed 

17 78. ...Aug. 25 

14 82 Sept. 8 

27 74i/,..Junt 18 

29 72. ...Jm II 

31 64 Sept. 29 

..73....A»r. 7 

4 



31.... 


....84... 


.Aug. 


18 


27.... 


....64... 


.July 


21 


10.... 


....70'/,. 


.June 


23 


6 . . . 




.Juno 


30 


22 ... . 


82... 


.June 


23 




....71!/,. 


.Junt 


2 


20 ... . 


83... 


.July 


7 


21.... 


....76... 


.Sort. 


IS 


25.... 


....76'/,. 


.May 


12 







...74'/,. 


.May 


• 


Mar. 


16.... 


....77... 


.May 


12 




17.... 


....68... 


.July 


28 




13.... 


....76... 


.Apr. 


21 


.Oct. 


26.... 


....69... 


.Sept. 


29 


.July 


13 . , . 


....71'/,. 


.June 


23 


.May 


18 . . . 


....72'/,. 


.Apr. 


28 


Oct. 


26.... 


79... 


.Oct. 


27 


.Nov. 






.Oct 


6 













107.... Oct. 13 
.64 



2 75.... Oct. 

i4 



SHOWMEN'S PICTURES 



Features 

Title Star 

Beyond Bengal Harry Schenck 

8t. Louis Woman John Mack Brown-Jeanette Loff. 

Coming Attractions 

Golden Head 

Souls In Pawn 

Special Duty 

Unlimited 



Running Time 
Rel. Date Minutes Reviewed 

May 2 72 Apr. 28 

Apr. IS 68 



STATE RIGHTS 



Features 

Title 

Are We Civilized?. 
Bride of the Lake. 

Brides of Sulu .... 



Deserter, The 

Not Against Flesh. 



Petersburg Nights . 
Ramu, the King of the Sun 

Thunderstorm 

Unknown Soldier Speaks, 

The 

White Heat 



Running Time 

Star DIst'r Rel. Date Minutes Reviewed 

William Farnum Raspin 70. ...June 23 

Gina Maio- 

John Garrick ...AmerAnglo Sept. 10...... 69 Sept. 29 

Adellna Moreno Exploration 

Picts ..67.... July 28 

Boris Livanov Garrison Film.... Oct. 12 .105 Oct. 27 

Julian West General Foreign 

Sales Corp Am. 2S 

B. Dobron Ravov Amkino Sept. 8 97. ...Sept. 22 

Fairhaven Prod.. ..Aug. 4 68....Aut. M 

.A. K. Tarasova Amkino Sept. 28 80 Oct. 6 



Woman Condemned ... 
World In Revolt, The. 



Lincoln Prods 67 Juiia t 

Virginia Cherriil- 
Mona Maris- 

Hardie Albright. . .J. D. Trop July IS 62....JBm M 

Claudia Deil Marcy Pictures... Apr. 4 66 

Mentone 69 Jmt 18 



UNITED ARTISTS 



Running Time 
Rel. Data Minutes Reviewed 



24.. 

IS.. 
20.. 

7.. 

6.. 
21.. 
28.. 



.79.... Apr. 21 



..6i.. 
..83.. 
•1 13.. 
..86.. 
..72. 



.June S 

.May l» 

.Sept. 8 

Mar. I* 

May 12 



.74....AUI. IS 



Features 

Title Star 
Affairs of Cellini, Th* Fredrie March ■ Constance Ben- 
nett-Frank Morgan-Fay Wray. .Aug. 

(Reviewed under the titia "The Firebrand") 

Born to Be Bad Loretta Young-Cary Grant May 

Bulldog Drummond Strikes Baek.Ronald Coiman-Loretta Young July 

Count of Monte Cristo, The... Robert Donat-Elissa Landi Sept. 

House of Rothschild, The George Arliss Apr. 

Last Gentleman, Th* George Arliss Sept. 

Our Daily Bread Karen Morley-Tom Keene Sept. 

Coming Attractions 

Brewster's Millions Jack Buchanan-Lltl Damlta 

Call of the Wild, The Fredrie March-Edward Arnold 

Cardinal Richelieu George Arliss 

CllVe of India Ronald Coiman-Loretta Young 

Congo Raid Leslie Banks - Paul Robeson • 

Nina Mae MacKinney 

Folios Bergere da Pari* Maurice Chevaiier-Merie Oberon 

It Had To Happen Clark Gabie 

Kid Millions Eddie Cantor - Ann Sothern ■ 

Ethel Merman *92 Oct. 27 

Los MIserables Fredrie March 

Mighty Barnum, The Wallace Beery - Adolphe Men- 

Jou-Janet Beeeher-V. Bruca 

(See "In the Cutting Room," Oct. 13.) 

Noll Gwya Anna Neagle-Cedrle Hardwicke 75 July 14 

100 Years From N«w 

Privat* Life of Daa Juan, The. Douglas Fairbanks, Sr. - Merie 

Oberon Nov. 30 Sa»L IS 

Quaen's Affair, Jkt Anna Neagle-Fernand Graavey 

Saarlat PImpeniel, The Leslie Howard-Merie Oberon 

TrUMtlantle Merry-6a-Rau«d. .Gene Raymond-Nancy Carroll- 
Sydney Howard-Jack Benny. .. .Nov. I 

(8m "In the Cutting Room." Aug. 18.) 

Wt LIva Again Anna Sten-Fredric March Nov. 16 '83 Sept 29 

Wedding Night, The Anna Sten-Gary Cooper 



Features 

Title Star Rel. 

Affairs of a Gentleman Paul Lukas - Leiia Hyams - 

Patricia Eilis May 

Black Cat, The Boris Karioff-Beia Lugosl-David 

Manners May 

Countess of Monte Cristo Fay Wray-Paul Lukas Mar. 

Crosby Case, The Wynne GIbson-Onsiow Stevens- 

Aian Dinehart Mar. 

Embarrassing Moments Chester Morris-Marian Nixon July 

Gift of Gab Edmund Lowe - Gloria Stuart - 

Alice White Sept. 

Great Ziegfeld, The Wiiiiam Powell 

Half a Sinner Joel McCrea-Saiiy Biane Apr. 

Honor of the Range Ken Maynard Apr. 

Human Side, The Adolphe Menjou-Dorls Kenyon.. .Aug. 

I Give My Love Wynne Gibson-Paul Lukas June 

I Like It That Way Gloria Stuart-Roger Pryor Feb. 

I'll Tell the World Lee Tracy-GJoria Stuart Apr. 

Let's Be Ritzy Lew Ayres-Patrlcia Eiiis Mar. 

Let's Talk It Over Chester Morris - Mae Clarke Juno 

Little Man, What Now? Margaret Sullavan • Douglass 

Montgomery June 

Love Birds, The Summerviile-Pitts Mar. 

Love Captive, The Nils Asther-Gioria Stuart May 

Million Dollar Ransom Mary Carlisle - Edward Arnoid- 

Phillips Holmes Sept. 

One Exciting Adventure Binnie Barnes-Neli Hamilton- 
Paul Cavanagh Oct. 

One More River Diana Wynyard - Colin Clive - 

Frank Lawton - Jane Wyatt - 
Reginald Denny Aug. 

Romance in the Rain Roger Pryor - Heather Angel - 

Esther Raiston-Victor Moore... Aug. 

Smoking Guns Ken Maynard-Gloria Shea June 

(Reviewed under the title "Doomed to Die.") 

There's Always Tomorrow Frank Morgan-Elizabeth Young- 
Lois Wiison-Binnie Barnes Sept. 

(See "In the Cutting Room," June 9.) 

Uncertain Lady Genevieve Tobin-Edward Everett 

Horton Apr. 

Wake Up and Dream Russ Coiumbo - June Knight - 

Roger Pryor Oct. 

Wheels of Destiny Ken Maynard Feb. 

Coming Attractions 

Cheating Cheaters Cesar Romero-Fay Wray Nov. 

(See "In the Cutting Room," Sept. 29.) 

Good Fairy, The Margaret Sullavan - Herbert 

Marshall-Frank Morgan Dec. 

Great Expectations Henry Hull-Jane Wyatt-Phllllps 

Holmes Oct. 

IrolUtlon of Life Ciaudette Coibert-W. Williara. . . Nov. 

(See "In the Cutting Room," Sept. 15.) 

I Murdered A Man Jan. 

I've Been Around Chester Morris Dec. 

Life Returns Onslow Stevens-Lois Wilson , 

(See "in the Cutting Room." Oct. 13.) 
Man Who Reclaimed His Head.CHaude Rains-Joan Bennett Dec. 

(See "In the Cutting Room," Oct. 6.) 

Mystery of Edwin Drood, The Jan. 

Night Life of the Gods Alan Mowbray Nov. 

(See "In the Cutting Room, Sept. 8.) 

Princess O'Hara Jan. 

Rocky Rhodes Buck Jones-Sheila Terry Sept. 

Secret of the Chateau Claire Dodd-Clark Williams Dec. 

Straight from the Heart Mary Astor-Roger Pryor-Baby 

Jane Jan. 

Strange Wives June Ciayworth- Roger Pryor Nov. 

When A Man Sees Red Buck Jones Nov. 



Running Time 
Date Minutes Reviewed 



..May 1 



7 65. ...May 2 

19 78 Mar. 



24. 



...60.... Apr. 
...67....0CL 



■7i....Sept. IS 



30. 



27 '60 

25 69 

12 67 

16 76 

26 68 



78'/,.. Apr. 2S 

61 May S 

.Aug. 18 

.June 2 

.Apr. 28 

Aar. 14 
Mar. 



II 89 June 23 



...67. 
..•73. 



..May 2( 

..Apr. 21 

, .Jua* II 

.Sept 2( 

..Oct. 6 



6 88.. ..Aug. II 



13 75.. 

11 65.. 



.Aug. II 
.Apr. 21 



.June SO 



.78 Oct. 

.64.. .Apr. 



20 
14 



.102 Oct. 20 



7,'35. 
24 



3.... 

I4,'35. 



28,'35 

24 

10 *68....8ept. IS 



WARNER BROS. 



2I,'35. 

12 

12 



Features 

Title Star 
BIg-Hearted Herbert Guy Kibbee-Aline MacMahon- 

Patricia Eliis-Phillip Reed. 
Case of the Howling Dog, The. Warren William-Mary Astor.. 
Dames Ruby Keeler - Dick Powell - 

Joan Biondell 

Desirable Jean Muir-George Brent 



Running Time 
Rel. Date Minutes Reviewed 



Friends of Mr. Sweeney Charlie Ruggies-Ann Dvorak... 

He Was Her Man James Cagney-Joan Biondell... 

Here Comes the Navy James Cagney - Pat O'Brien - 



Housewife George Brent-Bette Davis 

Kansas City Princess Joan Biondell - Gienda Farrall - 

Robert Armstrong 

Key, The Edna Best - William Powell - 



Madame Du Barry Dolores Del Rio-Victor Jory.. 

Merry Wives of Reno Gienda Farreii-Margaret Lind- 
say-Donald Woods 

Modern Hero, A Richard Barthelmess 



Oct. 


6.... 


...•60. 


..Aug. 


as 


Sept. 


22.... 


....75.. 


..Sept. 


1 


Sept. 


1 


....90. 


. .Aug. 


2S 


Sept. 


8 


....68. 


. . Aug. 


2S 


.June 


23.,.. 


52. 


..May 


21 


.July 


28 


....68. 


. .Aug. 


IS 


June 


16.... 


....70. 


..May 


26 


July 


21.... 


.,..86. 


..July 


7 


Aug. 


II 


....69. 


..July 


28 




13.... 


....64.. 


. .Aug. 


IS 


June 


9.... 


71 . 


..May 


21 


.Oct. 


13.... 


....77. 


. .Aug. 


IS 




12.... 


64. 


..May 


IS 


Apr. 


21 .... 


....71. 


..Apr. 


SS 


July 






. .Jun* 


1 


.May 


19.... 


....64. 


..May 


2S 



Mar- 



Warren 



3. 
24. 



iO... 



•75 Oct. 



13 



Smarty Joan Blondell-Warren William 

Coming Attractions 

Bordertown Paul Muni - Bette Davis 

garet Lindsay 

(See "In the Cutting Room," Sept. 29.) 

Concealment Barbara Stanwyck 

Wiiiiam 

(See "In the Cutting Room," Oct. 27.) 

Devil Dogs of the Air James Cagney • Pat O'Brien - 

Margaret Lindsay 

Earthworm Tractor Joe E. Brown 

Firebird, The Verree Teasdale- Ricardo Cortez..Nov. 

I Am A Thief Mary Astor-Ricardo Cortoz Nov. 

(See "In the Cutting Room," Sept. 29.) 

Irish In Us, The James Cagney-Pat O'Brien 

Living On Velvet Kay Francis 

Midsummer Night's Dream Josephine Hutchinson 

Racing Luck Lyie Taibot-Mary Astor 

Right To Live George Brent-J. Hutchinson 

St. Louis Kid, The lames Cagney Nov. 

(Reviewed under the title "A Perfect Week-End") 
Sweet Adeline Irene Dunne-Donald Woods 

(See "In the Cutting Room," Oct. 20.) 

Sweet Music Rudy Vaiiee-Ann Dvorak 

White Cockatoo Jean Muir-Ricardo Cortez 

OTHER PRODUCT (FOREIGN) 

Features 

Title Star Dist'r 

Blossom Time Richard Tauber Wardour 

Cities of the Desert L. M. B 

Crime on the Hill Judy Kelly British int' 

Qay Love Florence Desmond- 
Sophie Tucker British Lion Sept. IS 

- ■■• ■ 20 



.67.... Oct. 20 



Running Tine 
Rel. Date Minutes Reviewed 

Films. July 2S 

Films May IS 

60.... Oct. 20 



Girls Will Be Boys Doily Haas Assoc. British..........:..... bet.^ 

Great Defender, ine Matheson Lang Wardour Films July 

How's Chances? Tamara Dean-Haroid 

, French Fox- British Jua* 

Lost In the Legion Leslie Fuller Wardour Films July 

My Song Goes Round the 

_ World John Loder Oct 

Return of Bulldog 

Drummond Ralph Richardson ..British Infl 67 June 

Unfinished Symphony, The.Marta Eggerth Gaumont-British Oct. 



tl 



80 



MOTION PICTURE HERALD 



November 3, 1934 



(THE CCLCASC CHACT—CONT'D) 



.Mar. 9. 
May tl. 



SHCCT 

lAll dates are 1934 unless 
otherwise stated} 

CELEBRITY PROD'TIONS 

Title Rel. Date MIn. 

COMICOLOR CARTOONS 

Jack and the Beanstalk Jan. 2 8 

The Little Red Hen Feb. 16 7 

The Brave Tin Soldier Apr. 7 7 

Puu In Boots May 17 Irl.. 

The Queen of Hearti June 25 7 . 

Aladdin Aug. 10 7.... 

The Headless Hortenen Oct. I iri. 

Tb« Valiant Tailor Oct. 29 . ..I rl . 

Don Quixote Nov. 26 Irl . 

Jack Frost Dec. 24 I rt. . 

COLUMBIA 

Title Rel. Date MIn. 

BROADWAY COMEDIES 

Back to the Soli Aug. 10 2 ris. 

Fishing (or Trouble May 4 2 rIs. 

e«t Along Little Hubby.. .June 15 2 rIs. 

Hollywood Here We Come 

Plunblag for Gold June 29 2 rIs 

Punch Drunk July 13 2 ris. 

1934-35 

CouMol en Defense 

Harry Lanfdon 
Ifs tho Cat's 19. .. 

Andy Clydo 
Mta In Black 19.... 

(3 Stoeies) 

COLOR RHAPSODIES 
1934-35 

Holiday Land ...Nov. 30 

Shoemaker aad tho Elves... Oct. 26 

KRAZY KAT KARTOONS 

Busy Bus Apr. 20 1 rl.. 

Bovary Daze Mar. 30 Irl.. 

Clader Alley 

Mas«uorad* Party 
lU4-a3 

1. The Trapeze Artist Sept. .. 

2. Katnlps of 1940 Oct. 13.. 

8. Krary's Waterlao Nov. 16 

t. BIrdman 

S. Hoteha Melody 

LAUGHING WITH 
MEDBURY 

8 — In Ethiopia June 15 1 rl. 

7— la the Islands «f the 

Paelfic July 23.. 

»— Anoo« the Latins Aug. 3.. 

ISS4.S5 

Laughing With Madbary 

In tha Aretlts Sept. 15.. 

Among the Sllkvamis 

LIFE'S LOST LAUGHS 

1934-35 

N*. I— Seat. 15.. 

No. 2— Oct. 12.. 

MARCH OF THE YEARS 

Na. 8 — Mar. 23.. 

No. 9— May IS 1 rl. 

MICKEY MeGUIRE 

COMEDIES 

5— MIekoy's Roeeuo Mar. 23 20 

S— MIskev's Mrdtrlne Man. May 18 2 rIs. 

MINUTE HYSTERICS 

Na. e— Hidden EvMenee ...May 30 1 rl.. 

No. 7— One Way Out June 15 1 rl.. 

Na. S— Simple Solution July 6 1 rl.. 

Na. • — By PersoBS Un> 

knman July 14 1 rl.. 

No. 10— The Prafaasor 

eiTna a Lessen Aug. 3 1 rl.. 

MUSICALS 

Na. 8 — Women Hatara May 5 2 rIs. 

Na. 6— Susie's Affair June I 2 rIs. 

Na. 7— Tripping Thravgh. 

tho Treales .July 27 2 rIs. 

SCRAPPY CARTOON* 

Aw. Nurse Mar. 9 7.... 

Sarappy's Deg Shew May 18 1 rl.. 

Sarappy's Relay Rae* July 7 1 rl.. 

Sarappy's Theme Song June 15 Irl.. 

Sarappy's Toy Shoo Apr. 13 Irl.. 

Scrappy's Experiment 8.... 

1934-35 

Coneert Kid Nov. 2 

SCREEN SNAPSHOTS 

No. • Mar. 16 I rl. . 

Na. 7 Apr. 24 1 rl.. 

Na. 8 May 18 I rl.. 

Na. e June 8 1 rl.. 

SPICE OF LIFE 

1934-35 

No. I— Sent. 10 

No. 2— Sept. 29 

WORLD OF SPORT 

Anything for a Thrill I rl.. 

Cyelomania May 30 1 rl.. 

Doeks Awash Aug. 10 I rl.. 

Dumb Champs Apr. 20 Irl.. 

Harnessed Lightning ..... May 17 1 rl.. 

Holqh-Ho the Fox June 20 Irl.. 

I034-3'; 

Flying Pigskins 

Rood GolfiTs Start Young. .Sept. 20 10 

Polo Thrills 10 ... 

DU WORLD PICTURES 



l.rl. 
.1 rl. 



..7.. 
..7.. 



.1 rl.. 

.in.. 



.10.... 



10.. 



.1 rl.. 



Min. 



.10.. 



Title Rel. Date 

QUEST OF PERFECT 

WOMAN SERIES 

(TOM TERRIS) 
I. Veiled Dancer of Eloued.July IS. 
I. Vampire of Marrakesh...Aug. 1 9.. 

SEMI-FEATURES 

AND SHORTS 

Bride of Samoa Mar. I 26.. 

Chump Nov. I IS.. 

Hal Skelly 



.22.... 

.20... 
.21.... 
.19.... 

.20. .. 
.18. 
.2 rIs. 
.19.... 
.19.... 



Title Rel. Data MIn 

Fraaklo and Jabnny Oct. I 8 

Charles Langbton 

MIro Unga Aug. 15 9 

Prisoner Sept. 15 18 

George Sari 

Retribution of Clyde Bar- 
row and Bonnie Parker. .July 10. ...20 

Stars In the Making Oct. I 17 

Frank Albertson 

Sword of the Arab Sept. 15 28 

Duncan Renaldo 

Yokel Dog Makes Good Sept. I 18 

EDUCATIONAL 

[Disirlbufed through Fox Films] 

Title Rel. Date MIn. 

ANDY CLYDE COMEDIES 

Half Baked Relations June I ...19 

Hello Prosperity . Apr. 20 18 

BATTLE FOR LIFE 

Born to DIo Mar. 16 8.... 

Nature's Gangsters June 15 7.... 

Spotted Wings June 8 7.... 

BING CROSBY 

SPECIALS 

1 — I Surrender Dear Aug. 3.. 

2 — One More Chance .Aug. 31.. 

3— Billboard Qlrl Oet. 5.. 

4 — Dream House Sept. 28.. 

CORONET COMEDIES 

Hello, Sailors Aug. 17., 

Hotel Anchovy Apr. 13.. 

Rural Romeos Nov. 16.. 

Second Hand Husband Oct. 26.. 

Suoer-Stuold Sept. 14.. 

FROLICS OF YOUTH 

Boosting Dad ..Dec. 14. 

Campus Hoofer, Tha. Nov. 9.. 

Educating Papa Nov, 2.. 

MARRIAGE WOWS 

SERIES 

Domestic Bllss-ters Oct. 12.. 

How'm I Doing? Dec. 28. 

MERMAID COMEDIES 
No Sleep on the Deep ...Apr. 6. 

MUSICAL COMEDIES 

Big Business Dec. 7. 

Girl from Paradise, The Nov. 23. 

Going Spanish IMar. 2. 

Good Luck — Best Wishes. . .Aug. 24. 

Nifty Nurses Oct. 19. 

She's My Lilly Sept. 7. 

ROMANTIC JOURNEYS 

Lost Race, The Apr, 13 8.. 

Paradise of the Pactfle June I 9.. 

SONG HIT STORIES 

Bounding Main. The 

House Where I Was Born 

The Oct. 26. 

Mountain Melody Aug. 31 

Boiling Along Nov. 30 

Time on Their Hands Sent. 14 

ST4R COMEDY 

SPECIALS 

Alioz OOP May 25 

Doq-Gone Babies July 6 

STAR PERSONALITY 

COMEDIES 
His Lucky Day Sept.2l 

TERRY-TOONS 

Black Sheep. The Oct. 5. 

Busted Blossoms Aug. 10 

Doq Show, The Dec. 28 

Hot Sands Nov. 2. 

Irish Sweepstakes July 27 

Jack's Shack Nov. 30 

Jail Birds Sept. 21 6 

Joe's Lunehwagon Apr. 8 6 

Just a Clown Aor. 20 6.... 

King's Daughter, The May 4 8.,.. 

Lion's Friend. The May 18 8,... 

Mad House, A Mar. 23 6 

Magic Fish. The Oct. 19 

MIee !n Council Aug. 24 8 

My Lady's Garden July 13 6. .. 

Pandora June I 6 

See the World June 29 8 ... 

Slow But Sure June 15 8 

South Pole or Bust Dec. 14 

Tom Tom the Piper's Son Nov. 16 

Why Mules Leave Home.. Sent. 7 6 

TOM HOWARD 

COMEDIES 

Good Scout. A Apr. 27 IB 

Wrono BoHle, The July 13 18.... 

TREASURE CHEST 

Besom Friends Mar. 31 ....8.... 

Hollywood Rad-About Oct. 5 9 

Hollywood Movie Parade. 

The Nov. 2 I rl.. 

Hula Honeymoon Mar. 2 7.... 

PagliarrI Apr. 6 II 

Then Oame the Yawn Aug. m 8 

Your Stars for 1935 Oct. 19 II 

VOUNG ROMANCE 
Three Cheers for Love Nov. 30 2 rIs. 



..2 rIs 
. .2rl$. 
..2 ris. 



...19.... 

2 ris. 

...21.... 

....2 ris. 
... 2 ris. 
...21..,, 
.,.21 .... 
...20.... 
...22.... 



. . I rl . 
.10. . 
..I ri. 
.11.. 



.21 . . 
.20. . 



..6... 
..S... 



.1 rl 
.«... 



FIRST DIVISION 

IR MUSICAL MOODS 
(Technicolor) 

1. In a Monastery Garden 7. 

2. Mexican Idyl 

3. Fingal's Cave 



FOX FILMS 



Title Rel. Date 

ADVENTURES OF THE 

NEWSREEL CAMERAMAN 

Chasing the Champions May 18 9 

Man's Mania for Soeed in 

Marching With Science 9 

On Foreign Service 9 

Ma(?IC CARPET 

SERIES 

In Java Sea Aor. 27 9 

The Land of Bengal Mav II 9 

The Rock of Gibraltar May 25 9 

City of tho Golden Gate... June 8 9 

A Journey to Guatemala. .. June 22 9 

The Coast of Catalonia 9 

Picturesque Portiioal 9 

MOVi'^ TINTV»E SERIES 
The Heart of Valeska Mar. 9.. . 10 



MIn. 



MASTER ART PRODUCTS 

Title Rel. Date MIn. 

HUMAN SIDE OF (Variable) 
THE NEWS 
(EDWIN C. HILL) 

1. Roosevelt Family In 

America ... II.... 

2. A Visit to West Point 10 

3. Carrie Jacobs Bond t.... 

MELODY MAKERS 

Fields and McHugh 9 

ORGANLOGUES 

Organlogue-ing the Hits 8 .. 

IMelodies of Love 8. . 

Songs of the Range 6 .. 

Rhapsody in Black Irl.. 

Wine, woman and Song I rl.. 

EIII EMI I ri.. 

What's in a Name 8.... 

SPECIAL 

She Whoops to Conquer 2 rlt. 

ZaSu Pitts-Billy Bevan- 
Daphne Pollard 

Take a Letter Please 

Eddie Stanley- 
Evelyn San 

METRO-GOLD\A/YN- 



Title 



Ral. Ihrt* 



MAYER 



Rel, Date 



..June 18. ...IB.. 
.Mar. 17... .18., 
, May 5. ...It,. 
..July 7. ...II.. 



TitI 

All STAR COMEDIES 

Carptaker's Daughter Mar. 10 10. 

Movie Daze IB. 

Mrs. Barnacle Bill Apr, 21 20. 

CHARLEY CHASE 
Another Wild Idea. . . 

Four Parts 

I'll Take VanllU 

It Happened One Day 

Something Simple 

You Said A Hatful 19 

IRVIN 8. COBB 

Ballad of Paducah Jail... IB 

Nosed Out 18 

^ncaklnq of Relations IB 

You Bring the Ducks 16 

FITZPATRICK 

TRAVEL TALKS 

Africa, Land of Contrast 9 

Citadels of the 

Mediterranean 



MIn. 



Colorful Ports of Call Jan. IS 9. .. 

Cruising In the South Seas I rl.. 

Egypt. Kingdom of the Nile. May 19. ...10.... 

Glimpses et Erin Irl.. 

Holland In Tulip Time 9.... 

Italy, Land of Inspiration.. Feb. 24 B 

Switzerland. The Beautiful B..., 

Temple of Love, Tho 10.,.. 

Tibet. Land of Isolation.. .Mar. 17 B.... 

GOOFY MOVIES 

No. 3 Mar, 24,.,, 10,,,, 

No. 4 May 5 B.... 

No. 5 ».... 

No. 6 I rl. , 

No. 7 I rl.. 

No. 8 9.... 

No. 9 10.... 

No. 10 Iri.. 

HAPPY HARMONIES 

(Teehnlfolor) 

1 — The Olseontented Canary B 

2 — Old Pioneer 8.,.. 

3 — A Tala of tha Vienna 

Woods 9.... 

1 — Bosro's Parlor Pranks 

5 — Toyland Broadcast 

LAUREL & HARDY 

Going Bya-Bva 21 

Tham Thar Hills 2 ris. 

MUSICAL COMEDIES 

Apples «• You ..Apr, 7 20 

Benny from Panama May 28. ...19 

Duke for a Day. A May 12 20.... 

Music In Your Hair Jona 2 17.... 

RoamIn' Vandals Apr, 28 It 

MUSICAL REVUES 

Big Idea. Tho May 12. ,,.20.... 

Jail Birds of Paradlia Mar. 10 IS 

(Color) 

Gentlemen of Polish. 2 ris. 

Grandfather's Clock 17.... 

Sneetaele Maker, Tka 20.,,. 

What Price Jazz? 18.... 

ODDITIES 

Attention. SuckersI Juna B,,,.IO 

Dartmouth Days II 

Donkey Baseball 

Flying Hunters May 12 7.... 

little Feller May 28 8.... 

NIpups Apr, 28 9 

Old Shop June 23 B 

PIchlnnnI Troupe 9 

Pro Football 9.,,, 

Rugby IB 

Strikes and Spares 9.,,, 

Taking Care of Baby 9 

Trick Golf , Mar. 24 8 ... 

Vital Victuals Mir. S....I8.... 

(Color) 

OUR GANG 

First Roundup, Tho May 5....IB.... 

For Pete's Sake Apr, 14 18 

HI, Nelohbor Mar, 3. ..,18 ... 

Honky-Donkey Juna 2....I7.... 

Mike Fright 18... 

Wash--ee Iron-ee 

TODD-KELLY 

Done in Oil 18.... 

I'll Be Suinq You June 23 19 

Maid In Hollywood May 19.... 20.... 

One Horse Farmers 

Ooencd by Mistake 19 

Soup and Fish Mar. 31 18 

Three Chumns Ahead 2 ris. 

will IE WHOPPER 

Cave Man 7.... 

Good Srout 7..., 

Heir« Fire Feb. 17 7.... 

(Color) 

Insiiltin' the Sultan Apr. 14 6..., 

Iimqio litters I rl,, 

Rasslln' Round 



Reducing Crene May It. 

Robin Hoed, Jr Mar. IB. 

(Color) 

Viva Willie 



Mil. 

...... 

.S..., 



MONOGRAM 

Title Rol. Date Hl>. 

PORT 0' CALL SERIES 

4. Children of tha Nlla,,.Har. I It..,. 

5. The Peacock Thriaa. , .Apr, I, ...It.... 

6. Jungle Bound May I It.,.. 

7. The Last Resort Jaia I It 

8. Mother Ganges July I It 

9. The First Paradlsa. . . .AuB. I.... IB.... 

10. Dravidian Glamour ....Sept. I.... IB 

11. Adventure Isle Oet I 10 

12.. Queen of tho indlas Nay. I IB 

13.. A Mediterranean Mocea.Dee. I IB 



PARAMOUNT 



.7.... 
.7 . . 
. I rl.. 
.7.... 
.7.... 
.1 It.. 
.1 ri.. 



Title Rel. Date 

BETTY BOOP 

CARTOONS 
Betty Boon's Life Guard. . . .July 13.. 

Betty Boop's Little Pal Sept. 21.. 

Betty Boop's Prize Show... Oct. 19 . 
Betty Boop's Rise to Fame May 18.. 

Betty Boop's Trial June 13.. 

Dancing on the Moon July IS.. 

Keep in Style Nov. 16.. 

There's Something About a 

Soldier Aug. 17 7... 

COLOR CLASSICS 

Little Dutch Mill Oct. 2t 

Poor Cinderella .......... .Aug. 8 7... 

HEADLINERS 

Cab Calloway's Hl-Di-Ha. . Aug. 24 1 tl. 

Club Continental 

Leon Bel^sca & Orebat- 

tra - Geo. GIvot - Vivian 

Janis-Grace Barry Oct. 5 | rl 

International Cafa (T.) Sept 14. .i Irl 

Leon Belasco and Or- 

chestra-GdO. blvat 
Ladies That Play .Nov. 16 Irl 

Phil Spitalny and His 

Musicnl Queens 
Little Jack LIttIt Rivua.. May 1 1.... It... 

Linio Jask LIttIt and 

Orchestra - Gypsy Nlii - 

Do Re Ml Trio 
Mr. W's Little Gana Juno 8. ...it... 

Alexander Waollsatt 
Radio Announcer's Ravlaw 

The 8«pt. 14.. 

Rhythm on a Root Oct. 26.. 

Anson Weeks & 

Orchestra 

Society Notes Aug. 3. 

Underneath tha BroMway 

Moon iuna It.. 

Isham Jonas and Orakm- 

tra - Eton Boys- Vera Van 

HOLLYWOOD ON 

PARADE 

No. 8 Mar. 2. 

No. 9 Mar. St. 

No, 10 Apr. 27. 

Na. II May IS. 

Na. 12 JUM 2t. 

Na. 13 July St. 

PARAMOUNT PICTORIAL 

Na. II— More or Lasa— Tka 
Eyes of Seleaas — Soag 
Makers of tba Natlaa, 
Ralph Ralngor May 18. 

Na. 12— Let's Hako Up— 
Fairy of tho Flowora— 
Song Makers af tba Na- 
tion. Harold Arian Juna IS. 

No. 13— Songs af the Or^ 
—The River aad M»— 
Wings Over tha Nartk— 

Roy Smock July IS. 

PARAMOUNT PICTORIAL 
(NEW SERIES) 

Na. I — Song Makara af 
the Nation— Chsa. Tablas 
— Flowery Kingdom af 
America — Tha Wind- 
jammer Aug. 17. 

Na. 2— The Big Harvest- 
Geared Rhythm — Denys 
Woriman .Sept. 14.. 

No. 3 — Bear Facts — The 
Valley of Sllenee — Irving 
Mills Oct. 12. 

No. 4 — Nov. 9. 

PARAMOUNT VARIETIES 

Baby Blues Oct. 3.. 

(Technicolor) 

Madhouse Movies No. I Aug. 24.. 

Monkey Business Nov. 16., 

Nerve of Some Women, The. Nov. 2.. 

ord Kentucky Hounds Sept. 7.. 

Screen Souvenirs No. I Sept. 21.. 

Screen Souvenirs No. 2 Nov. 30.. 

Superstition af tba Black 
Cat Aug. 19. 

Superstition of Three an 

on a Match Dot. 19.. 

POPEYE THE SAILOR 

A Dream Walking Sept. 28., 

Axe Me Another Aag. 24.. 

Can You Take It Apr. 27.. 

Dance Contest Nov. 23 

Shiver Me Timbers July 27 T... 

Shoein' Hosses ..June I T. .. 

Stronq to the Finish June 29 7... 

Two Alarm Fire Oct. 26 

SCREEN SONGS 

Lazybones .....Apr. 13 7... 

Borrah MInnevltch 

Love Thy Neighbor July 29 7... 

Mary Small 

She Reminds Mo of You. ..June 22 7... 

Eton Boys 

This LIttIa Pig Went to 

Market May 25 7... 

Slngln' Sam 

SCREEN SOUVENIRS 

No. 10 May 4.... It... 

No. II June I .... 10. .. 



.( rl. 

.1 rl. 



.It.. 

.11.. 



..It... 

.10... 



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.1 If. 
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.in. 

.7... 



November 3, 1934 



MOTION PICTURE HERALD 



81 



(THE RELEASE CHAI5T--CCN1I > 



TItU Rel. Data 

a*. 12 June 29.. 

N*. IS July 27.. 

PARAMOUNT SOUND 

NEWS 
Twa Editlani Wtekly 

GRANTLANO RICE 

8P0RTLIGHT8 

N*. 10— AbIbbI Aatlta Apr. 13.. 

Nt. II— Marlia Marvala. . . . May II.. 

N*. 12 — Lmky Aiilars Juna 8.. 

Na. IS— Qaad Ska** July 6.. 

QRANTLAND RICE 

SP0RTLIQHT8 

(NEW SERIES) 
Na. I— Hllaa Par Haar....Aug. 3.. 
Na. 2 — Sprlaibaard Cham- 
plans Auo. 31.. 

Na. 3 — Watar Radee Sept. 28.. 

Na. * — Keeping Tina Oct. 2li.. 

No. 5 — Saddle Champa Nov. 30.. 

TWO-REEL COMEDIES 
Bald Nuigata Feb. 2.. 

Walter Citlatt 
lust an Etha Jan. 19.. 

Blat Craaby 
Miklni tha Raanda July 6.. 

Ptilatta-Catlett 
Na« Dealara, The Apr. 8.. 

Pallatta-Catlatt 
Na«a Hayada June I.. 

Pallatta-CatlaH 
Na Mara Brldfa Mar. 16.. 

Lean Erral 
Bll'a Wall May 4.. 

Chia Sale 
Old Builar. Tba Jan. 5.. 

Chla sala 

Pattlii Prafarrad Apr. 27.. 

Up Md Dawn Mar. 2.. 

Franklyn Panibam 



MIn. 

.10.... 
.10.... 



PRINCIPAL 



Title 



Rel. Date 



Oaatb Day 

Blory af the KIM May 

Newslaugh— Na. X Oes. 

Wanders af tha Traplea Dae. 

CONFLICTS OF 

NATURE SERIES 
CIrsIa at LIfa at tM Ant 

Llan. Tha Feb. 

Farmer's Frlaad Oct. 

Fram Coeoon ta Butterfly... Jan. 
Her Majesty tba Quaan 

Baa Dee. 

Insect Clowns Mar. 

Dueen of the Undarwarld Dee. 



23... 
20,'33 
I3,'33 



14... 
II... 
10... 



.18. 

.20. 

.21. 

.20. 

.20. 

.21. 

.22. 

.20. 

.19. 
.21 . 



Min. 
,17.... 
28.... 

,.9.... 
.32... 



.7.. 
.7.. 
.7.. 



I.'SS. 
4.... 
6/33. 



RKO RADIO PICTURES 



Rel. Date 



.Fab. 
.Jan. 



Title 

AMOS 'N' ANDY 
CARTOONS 
LlaB Tamer, Tha.... 
Rasslln' Mateh. Tba 
BLONDE and RED 
HEAD SERIES 

Bridal Ball Feb. 

Caatented Calves Aug. 

Oaaan Swells .Oet. iz. 

Raagh Neeklap Apr. 27. 

Undia Werld, Tba June 15. 

CHICK CHANDLER 
COMEDIES 

Unlucky Strike Aug. 31. 

CHARLIE CHAPLIN 
SERIES (Re-Issues) 

Tha Immigrant Jan. 19. 

One A.M Mar. 23. 

Behind the Scrsaa May 25. 

Tha Adventure July 5. 

CLARK & MeCULLOUQH 
SERIES , , „ 

Alibi Bye Bye July 26.', 

Bedlam of Beards Apr. 3. 

Everything's Ducky Oct. 19. 

Flying Down to Zer* Apr. 26,' 

Hey Nanny, Nanny Jan. '* 

In A Pig's Eye.... Dee. 

In the Devil Dog Hausa Feb. 

Lave and Hisses June 

Oder in the Court Aug. 

CUBBY THE BEAR 
CARTOONS 
Cubby's Stratoaphera Flight. Apr. 

FIddlln' Fun -June 15 

Mild Carga May 18 

DUMBBELL LETTERS 

Na. I June 22 

No. 2 July 20 

No. 3 Aug. 17 

FOUR STAR 
COMEDIES 

Fixing Stow Nov. 2 

Fuller Gush Man Aug. 24 

GRIBBON-KENNEDY- 
STANTON COMEDIES 

Cracked Shots May 4 

Strictly Fresh Yeggs Apr. 6 

rralllng Along June I 

What No Groceries July 26 

HEADLINER SERIES 

Na. 4 — Autobuyography Mar. 16 

Na. 5 — The Old Maid's 

Mistake May II 

No. 6 — Well Cured Ham. ..June 22, 
HEADLINER SERIES 
(1934-35) 
Na. I — Songs af tha 

Colleges ........Oct. 5 

No. 2 — Ferry Go Round Nov. 23 

No. 3— This Band Age Feb. I. 

MR. AVERAGE MAN 
COMEDIES (EDGAR 
KENNEDY) 

Blasted Event Juno 29 

BrIe-a-Brac 

ia-Laws Are Out Mar. 2 

Lave on a Ladder Sept. 7, 



MIn. 



...8.. 
.11.. 



...21.... 
...20i/a.. 



...20.... 
...21.... 



.20>/2. 



..21 .... 
..IS.... 
...2 ris. 
...2 rIs. 



35.2I'/|.. 
...18.... 
...21.... 

35.19 

...21.... 

!!'.2i 
...17'/,.. 
...21'/,.. 



20. 



.7-.... 
.7.... 
.7'/... 

.4'/,.. 
.4.... 

.4.... 



..20. 
,..18. 



....19'/,. 

...21'/,. 
....21... 
....20'/,. 

...20... 

...20... 
,..19... 



...15... 



...19... 

..19... 

..18... 
,..20'/,. 



ntle Ral. Data MIn. 

Poisoned Ivary Nav. 16 21 

Wrong DIreatlan Nov. i« 21 

MUSICALS 

Bubbling Over Jan. S 20 

Ethel Waters 

Everybody Likes Musle Mar. 9.... IS'/,.. 

Henry the Ape Jan. 26 2 Ms. 

Bert Lahr 

No More West Mar. 30 19 

Bert Lahr 

Sea Sore Apr. 20 2 ris. 

MUSiCOMEDIES SERIES 

(Ruth Etting) 

Derby Decade July 13 21'/,.. 

If This Isn't Love 22 

Southern Style Sejt. 14 20 

PATHE NEWS 
Released twice a week 

PATHE REVIEWS (1933-34) 
Released once a manth 

PATHE TOPICS 
Released seven times a year 
RAINBOW 

PARADE CARTOONS 

Parrotvllle FIra Dept Sept. 14 

Pastrytewn Wedding July 27 8 

SOGLOW'S "THE KING" 

CARTOONS 

Art for Art's Sake May il t 

Cactus King June 8 1 rl.. 

Royal Goad Time, A Apr. 13 7 

SPECIALS 

Century of Progress Juna IS 22 

Grand National Irish 

Sweepstake Race, 1934... Apr. 2.... 10 

La Cucaracha 20'/,.. 

Stefll Duna-Oon Alvarada 

(Technicolor) 

TODDLE TALE 

CARTOONS 

Along Came A Duck Aug. 10 

Grandfather's Clock June 29 1'/,.. 

VAGABOND ADVENTURE 

SERIES 

Damascus June 8 Irl.. 

Eyes on Russia Aug. 9.... 11 

Gibraltar, Guardian af tha 
Mediterranean May 4 

Red Republic 10 



STATE RIGHTS 



FILM EXCHANGE 
Desert Dangers 16. 

PEVERLY HILLS 

EXCHANGE 
What A Man Thinks 25. 



UNITED ARTISTS 



Rel. Date 



MIn. 



Title 
MICKEY MOUSE 

3. Camping Out Feb. 16 7... 

4. Playful Pluto Mar. 16 7... 

5. Gulliver Mickey May 19 

6. Mickey's Steamroller June 15 7... 

7. Orphans' Benefit Aug. It 9... 

8. Mickey Plays Papa Sept. 29 

9. The Dognappers Oct. 17 

SILLY SYMPHONIES 

3. Grasshopper and tha 

Ant, The Feb. 23 8... 

4. Funny Little Bunnies. .. .Mar. 30 9... 

5. The Big Bad Wolf Apr. 20 t... 

e. The Wise Little Hen June 7 i rl. 

7. The Flying Mouse July 12 7... 

8. Peculiar Penguins Sept. 6 8... 

9. Goddess of Spring, The 



UNIVERSAL 



Min. 



Title Rel. Date 

CARTUNE CLASSICS 

No. I— Jolly Little Elves. ..Oct. t Irl.. 

GOING PLACES 

with LOWELL THOMAS 

No. i Soot. 10 • 

No. 2 Oct. 8 1 rl.. 

No. 3 Nov. 5 1 rl.. 

No. 4 Dec. 3 1 rl.. 

No. 5 Dec. 31 1 rl.. 

GOOFYTONE NEWS 
No. 7 Apr. 30 t 

OSWALD CARTOONS 

Annie Moved Away May 28 7.... 

Chris Columbo, Jr July 23 9 

DIrzIe Dwarf Aug. 6 9 

Glnqerbread Boy Apr. 16 

Goldilocks and tba Three 

Bears May 14 8.... 

Happy Pilgrims Sept. 3 1 rl.. 

Kings Up Mar. 12 7 

Park In the Spring Nov. 12 

Robinson Cruso, Jr 

Sky Larks Oct. 22 

Wax Works. Tha Juno 25 9.... 

William Tell July 9 6 

Wolf. Wolf Apr. 2 8 

STRANGE AS IT 

SEEMS SERIES 

No. 3B— Novelty Apr. 23 9 

No. 39— Novelty May 21 10 

STRANGER THAN 

FICTION SERIES 

No. I— Novelty Aug. 27 9.... 

No. 2_Novelty Sept. 24 10 

No. 3 — Novelty Oct. 22 1 rl.. 

No. 4 — Novelty Nov. 19 1 rl.. 

No. 5 — Novelty Dec. 17 Irl.. 

UNIVERSAL COMEDIES 
At the Mike Oct. 10 2rls. 

(Mentone No. 3-A) 
Beau Bashful Juno 6 21.... 

Herbert Corthell 
Demi Tasse Oct. 3 2 ris. 

(Doane Musical No. I) 
Ed Sullivan's Headllners. . . May 2 20 

(Menfnne No 10) 
Fads and Faneiaa Aug. 22 20 

(Mentone No. 13) 



Title Rel. Data Mia. 
Financial Jitters July 3 2 rts. 

Eddie Nugent- 
Gray Sutton 
Good Time Henry May S 20.... 

Henry Armetta 
Gus Van and 

His Neighbors Sept. 19 18 

(Mentone No. 2-A) 
Heartburn Apr. 11 28.... 

Sterling Holioway 
Hits of Today Aug. 15 2 ria. 

(Mentone No. 12) 

Just We Two Aug. 8 19 

Night In a Night Club. A. .Sept. 2 18 

(Meotono No. I -A) 
Oh What A Business Nov. 28 2 ris. 

(Mentone No. 6-A) 
Pest, The Apr. 18 IS 

(Mentone No. 9) 
Picnic Perils July 18 21 

Sterling Holioway 
Pleasing Grandpa June 20. ...20.... 

Sterling Holioway 
Soup for Nuts June 27 2 rts. 

(Mentone No. il) 

Sterling's Romeo Rival Nov. 14 2 ris. 

There Ain't No Justice May 23 it 

Corthell and Hurst 
TId Bits Oct. 24 2 ris. 

(Doane Musical Na. 2) 
Well, By George Oct. 31 2 rit. 

(Mentone No. 4-A) 

Georgie Price 
World's Fair and Warmer.. Oct. 17 22 

VITAPHONE SHORTS 

Title Rel. Date MIn. 

BIG V COMEDIES 
No. 16— Salted Seaauta Juna 2 20.,.. 

Chas. Judels-Geerge Qlvat 
Na. 17— The Prize Sap Juna 23 20.... 

Ben Blue 

No. 18— Art Trouble Juna 23 20 

Harry Gribbon 
No. 19 — My Mummy's Arms.Juiy 28 IS.... 

Harry Gribben 
No. 20— Daredevil O'Dara. .Aug. li 10 

Ben Blue 

1934-35 

All Sealed Up Svt- IS- ■ ■ ■ ■ • ■ 

Ben Blue 

Fireman's Bride, The 

Shemp Howard- 
Daphne Pollard 

Oh Sailer Behave Sept. 29 17 

El Brendei 

Smoked Hams Oct. 20 18 

Shemp H award - 

Daphne Pollard 
So You Won't T-T-T-Taik. .Nov. 3.... 20.... 

Roscoe Ates 

Out of Order Nov. 17 19 

Ben Blue 

Vacation Daze ..Dec. 15 2 ris. 

Jenkins & Donnelly 
Once Over Lijht Jan. I2,'35. .2 ris. 

Roscoe Ates 
Radio Scout Jan. 26,'35. .2 rls. 

El Brendei 

Herb Williams Feb. 9.'35..2rls, 

BROADWAY BREVITIES 
No. 25 — Service with a 

Smile July 28... .21.... 

Leon Erroi 

(Technical or) 
No. 26 — Darting Enemy Juna 9 It.... 

Gertrude NIeson 
No. 27— Who Is That Girl?. June i6....20.... 

Bernico Clalre- 

J. Harold Hurray 
Na. 28— King for a Day. ...June 30 it.... 

Bill Robinson 
Na. 29 — The Song af Fame .July 7 it.... 

Ruth Etting 
Na. 30— The WInnab July 21.... 2t.... 

Arthur and Fiarenee Lake 
No. SI— The Mysterious 

Kiss Aug. 4....il.... 

Jeanne Aubert 
No. 32— The Policy Girl Aug. II 20 

Mitzl Mayfair- Roscoe Ails 

1934-1935 

Syncopated City Sept. i....lO.... 

Hal LeRoy-Dorothy Dare 
Paree. Paree Sept. 8....tl.... 

Dorothy Stene-Beb Hope 
Good Morning Eva Sapt.22. . . .It. . . . 

Leon Erroi 

(Technicolor) 
No. Contest Oct. 8 21 

Ruth Etting 
Off the Beat Oct. 18 20 

Morton Downey 
The Flame Soag Oct. 27 it 

Bernico Claira- 

J. Harold Mamy 
Gem of the Ocean Nov. 19 20 

Jeane Aubert 
Gypsy Sweetheart 2 ris. 

Winifred Shaw- 
Phil Regan 

Hear Yel Hear Yol Dec. 22 2 rls. 

Vera Van and the 
Yacht Club Beys 

Spain In the Neck Jan. I2,'35 . .2 rls. 

Tito Guizar-Armida 

What, No Men? Nov. 24.... 21.... 

El Brendel-Phil Regan 

Soft Drinks & Sweet Music. Dec. 8 2 ris. 

George Price 

Sliow Kids Jan. 5,'35..2rls. 

Meglin Kiddies 
Tad Alexander 

Cross & Dunn Jan. 9,'35..2rls. 

Ciier Chez La Femme 

Jeanne Aubert Feb. 



Title 



Rel. Oats 



Hal LeRoy & Dorothy Lee. . Feb. 22, 

LOONEY TUNES 
No. 9 — Buddy's Bearcats.. June 23 
No. 10— Buddy tha Waads- 

man 

No. II — Buddy's Cricus 

No. 12 — Buddy the Detective , 

No. 13— Viva Buddy , 

1934-35 

Mo. I — Rllrtdv's Advwntiip#<! 

No. 2 — Ruddy the Dentist 

No. 3 — Buddy of the 
Legion 



35. .2 rls. 
35.. 2 rls. 



.1 ri.. 
.1 rl.. 
.1 rl.. 
.1 rl.. 

.in. 
. i rl . . 



.1 ri.. 
. I ri.. 
.in.. 
.1 rl.. 



.7... 
.1 rl. 



MELODY MASTERS 
A Jolly Good Fellow July 9 10... 

B. A. Rolfe 
Ben Pollock and Band Aug. 4.... 10... 

1934-35 

Mirrors Sept, 8 II... 

Freddy Rich &. Orchestra 

Phli Spltaloy and his 

Musical Queens Oct. S 10... 

Richard HImber 4 

His Orehoitra Nov. 3 10. 

Don Redman & His Band.. Dec. 29 I rl . 

Will Osborne & His Or- 
chestra Dec. I I rl. 

A & P Gypsies Jan. 26, '35. .Irl. 

Harry Horlick 

Charlie Davis & Band Feb. I6,':ij . . I rl . 

MERRIE MELODIES 
Why Do I Dream Those . . 

Dreams? June 30 7. . . 

The Girl at the 

ironing Board 

The Miller's Daughter 

Shako Your Powder Puff 

Rhythm In the Bow 

1934-35 (In Color) 
No. I — Those Beautiful Dames 

No. 2 — Poo Goes My Honrt 

No. 3— Mr. &. Mrs. Is the 

Name "^i ■ • 

No. 4 — When Do We Eat I rl.. 

MUSICAL WORLD JOURNEYS 

E. M. NEWMAN 

Central America June 23. 

Dark Africa Aug. 1 1 . 

A Visit to the South Sea 

Islands ...July 21. 

SEE AMERICA FIRST 

E. M. NEWMAN 

1. Pilgrim Daya i.. Oct. 27 

2. Boston Tea Party Nov. 17 

3. Hail Columbia Dec. 8 

No. 4 — Remember the 

Alamo Dec. 20 

No. 5— Gold Rush Jan. I9,'35 

No. 6 — Dixieland Feb. 9, '35 

No. 7— Blue & the Gray 

JOE PENNER COMEDIES 
(Reissues) 

Sarvlee Stripes May 5 

Where Men Ara Man May 12... 

A Stuttering Romance May 19 — 

Toreador May 28... 

PEPPER POT 
No. 22— Radio Reel No. 2.. Juna 16 
No. 23— Dad Minds the 

Baby July 14 t.. 

No. 24— At the Races July 21 10... 

Edgar Bergen 

No. 25 — The Stolen Melody. July 28 10... 

No. 26 — Camera Speaks... .Aug. II 9... 

1034-35 

Little Jack Little Sept. I 9... 

Radio Reel Na. I Sept. 15 9... 

Mr. and Mrs. Jesse Crawford . Sept. 29 9... 

Vaudeville Reel No. I Oct. 13.. ..il... 

Movie Memories Oct. 27 8... 

Songs that Live Nov. 10 9... 

Gus Edwards 
Two Boobs in a Balloon 

Edgar Bergen 

Good Badminton Nov. 24 

Animated Puppet Novelty. .. Dec. 13 
Listen-ng In Dec. 8 

Radio Reel No. 2 

Vaudeville Reel No. 2 Dec. 

Harry Von Tilzer Jan. 

Chas. Ahearn Jan. 

Movieland Review No. 2. ..Feb. 
Eggs Mark the Spot Feb. 

Radio Reel No. 3 
Vaudeville Reel No. 3 Feb. I6,'33..1 rl.. 



.10... 
.10.... 



.11 

.11 

.10.... 

..I rl.. 
.1 rl.. 
.1 rl.. 
.1 rl.. 



.1 rl.. 
.2 ris. 
.1 ri.. 
.2 ris. 



..10. ... 



29. 



. I rl.. 

.1 rl.. 

. I rl.. 

. I rl.. 

. I rl.. 

. I rl.. 

.1 rl.. 



«EI2IALS 

(EACH SERIAL 12 EPISODES OF 2 RLS.) 
Title Rel. Date Min. 

FIRST DIVISION 

Young Eagles July 1 2rli. 

Boy Scouts (aach) 

MASCOT 

Burn 'Em Up Barnes June IS 2 rls. 

(each) 



Jack Mulhail-Loia Lane- 
Frankie Darro 

Law of the Wild Sept. 

Rex, Rin Tin Tin, Jr. 
Ben Turpln. Bob Custer 

Lost Jungle. The Apr. 

Clyde Beatty 

Mystery Mountain 2 rls. 

Ken Maynard (each) 

Wolf Dog, Tha Sept.50.'33. .2 ria. 

Rin Tin Tin. Jr.-Frankie (each) 
Darro - Boots Maliory 



..2 ris. 
(each) 



I 2 rls. 

(aaeb) 



PRINCIPAL 



Return of Chandu. The Oct 

Bela Lugosl-Maria Alba (Seven reel feature 
followed by eight 
two reel episodes) 



UNIVERSAL 



Red Rider. The July 16 

Buck Jones 
(15 episodes) 

Tailsoln Tommy Oct. 29 

Maurice Murphy- 
Noah Beery. Jr. 
(12 episodes) 

Vanishing Shadow. The Apr. 23 

Onslow Stevens-Ada Inco 



.20.... 
(each) 



.20 .. 
(atcb> 



.20 

(eaeb> 



82 



MOTION PICTURE HERALD 



November 3, 1934 



CLASSIFIED 
ADVECTISINe 



the great 
national medium 
for showmen 



Ten cents per word, money-order or check with copy. Count initials, box number and address. Minimum insertion, 
$1. Four insertions for the price of three. Contract rates on application. No borders or cuts. Forms close 
Mondays at 5 P.M. Publisher reserves right to reject any copy. Address correspondence, copy and checks to 
MOTION PICTURE HERALD, Classified Dept.. 1790 Broadway. New York City 



USED ECUil^MENT 



UNUSUAL BARGAINS IN USED OPERA 
chairs, sound equipment, moving picture machines, 
screens, spotlights, stereopticons, etc. Projection 
machines repaired. Catalogue H free. MOVIE 
SUPPLY COMPANY, Ltd., 844 So. Wabash Ave., 
Chicago. 

BARGAIN SIZZLERS— NATIONAL EXHIBITOR 
headquarters for guaranteed equipment: Simplex- 
Powers 6B projectors — mechanism; Peerless — Strong — 
Brenkert — Gardiner — Morelite reflector arc lamps; 
Strong — Garver — Baldor rectifiers: GE — Simplex-Maz- 
da lamphouses — regulators: Mercury arc rectifiers — 
generators; Simplex double and single bearing move- 
ments: Cinephor-Ross — Superlite lenses: Soundheads — 
amplifiers — speakers — portables: Swapping and trading. 
Before you buy consult MONARCH THEATRE 
SUPPLY CO., Memphis, Tenn. 

BIG BARGAINS IN UPHOLSTERED OPERA 
chairs and Simplex projectors. Everything for the 
theatre at "live and let live" prices. BLAND BROS., 
1018 S. Wabash, Chicago, 111. 

REALLY WORTHWHILE USED EQUIPMENT— 
money-back guarantee if not as represented — Mazda 
lamphouses, $29.50; syncroverters or generators re- 
built, $83,70; lenses, from $4.95; motors, from $1.95; 
Simplex intermittents, from $9.95; rear shutters for 
Simplex, rebuilt, $39.50. Will swap. S. O. S. CORP., 
1600 Broadway, New York. 



NEW ECUIt^MENT 

BIG DISCOUNT— BUY PARTS FOR SIMPLEX, 
Powers, Motiograph. Write for catalog. OHIO 
THEATRE SUPPLY CO., 1383 East 30th, Cleve- 
land, O. 

RCA PHOTOPHONE REPLACEMENT PARTS. 
We stock a complete line of parts for Photophone 
equipment. Write for our catalog and prices. J1S03 
and 81432 sprockets, $5.00 and $2.00; 51741 and J1797 
film tension springs, $1.00 and 7Sc; stripper plates, 70c; 
)tl616 brushes, $1.00; #22491 belts, SOc: Storage battery 
eliminators, $135.00; "B" battery eliminators, $25.00. 
Dealers and jobber's write for our catalogs. AUDIO 
EQUIPMENT MAINTENANCE, INC., 596 St. Marks 
Ave., Brooklyn, N. Y. 

BUSINESS A PLEASURE HERE— NO DELAYED 
shipments — Bio 8/12 carbons, hundred sets, $6.95 
Automatic changeovers, $39.85 pair; exciter lamps 
39c; photo cells, $5.95; Simplex lenses, $6.75; Powers, 
Simplex replacement parts, 32% off; Jensen West 
em Electric type Wide Range speakers, $19.50. 
S. O. S. CORP., 1600 Broadway, New York. 

SDUND E€?iJlg>MENT 

"SIXTEEN MONTHS OLD— ENTIRELY SATIS- 
factory," says Roth, Royal Theatre, Hammelstown, 
Pa. "No parts needed yet." SOS Wide Fidelity 
runs years without service. S. O. S. CORP., 1600 
Broadway, New York. 

BEFORE CONTRACTING FOR EXTENDED 
range, send for free bulletin QF explaining "Tweeters," 
"Woofers" and other baffling secrets. BOX 469, 
MOTION PICTURE HERALD. 

YOUR PROJECTIONIST WILL OKAY THIS— 
9,000 cycle frequency test loop with copyrighted in- 
struction booklet, $1.50. Trade old opticals for Wide 
Range, $19.75, liberal allowances. S. O. S. CORP., 
1600 Broadway, New York. 

Cl^tJSIiES ANE) 
SUI^[)LIC$ 

SIGN PAINTERS' BRUSHES AND SUPPLIES 
Write for FREE catalog. DICK BLICK COMPANY. 
Box 43 Galesburg, Dluiois. 



GENEI^AL 
ECLIII^MENT 



DO NOT LET YOUR CHAIRS FALL APART- 
re-upholster them yourself, and save money. Can 
supply in any quantities and any quality, grain, color, 
finish — imitation Spanish leather goods — cheaper than 
you can buy direct from mills. BLAND BROS., 1018 
S. Wabash, Chicago, 111. 

We solicit your orders and inquiries — THE QUEEN 
FEATURE SERVICE, INC., BIRMINGHAM, ALA- 
BAMA. Complete theatre equipment and supplies. 
''The Independent House of Quality." Established 
1913. 

DON'T STAND STILL— DISCARD DEFECTIVE 
sound— install instead SOS Wide Fidelity, $179,70 
up complete! Soundheads, $59.50 up; unified control 
amplifiers, $39.50 up. Trades taken. S. O. S. 
CORP., 1600 Broadway, New York. 

MAZDA LAMP USERS: A REAL BUY TO IM- 
prove your projection 100%. pair Morelite deluxe 
lamps, rebuilt and refinished, $125.00: pair Forest 
15 amp. rectifiers with bulbs, $80.00. CROWN, 311 
West 44th St., New York. 

CHAIRS - CHAIRS — CHAIRS — CHAIRS. NEW, 
used, rebuilt. Parts, Firmastone. Patch-a-seat. Any- 
thing and everything. Lowest prices. GENERAL 
SEATING CO., Chicago. 



ROTO-COLOR BABY SPOT WITH AUTOMATIC 
color wheel A.C., $18.00— our price, $11.00. A buy for 
a theatre wishing attractive display. CROWN, 311 
West 44th St., New York. 



WANTED T© BUT 



SPOT CASH FOR SIMPLEX, POWERS, RE- 
flector lamps, generators, rectifiers, lenses, sound 
equipment, portables. BOX 389, MOTION PICTURE 
HERALD. 

MODERN TWO UNIT TICKET MACHINE AS 
new and bargain. BOX 186, Morehead, Ky. 

HARD UP? FUNDS TELEGRAPHED WITHOUT 
delay — Simplex, Powers projectors wanted. Wire us 
collect. S. O'. S. CORP., 1600 Broadway, New York. 



THEATRES ECC SALE 



PAYING THEATRES IN ILLINOIS. IOWA, 
Missouri, Oklahoma. Wisconsin. ALBERT GOLD- 
MAN, 1402 Mailers Bldg., Chicago, 111. 



500 SEAT THEATRE IN THRIVING TOWN OF 
5,000, large trade territory, owner retiring after 25 
years. FRANK SLAUGHTER, Lyric Theatre, Wabel, 
Okla. 



Ti^AININe SCEiCOLS 



LEARN MODERN THEATRE MANAGEMENT. 
Catalog free. THEATRE MANAGERS INSTI- 
TUTE, 315 Washington St., Elmira, New York. 



I^I^INTING SERVICE 



100 WINDOW CARDS, 14 x 22, 3 COLORS, 
$3.75; no C.O.D. BERLIN PRINT, Berlin, Md. 

LETTERHEADS— 125 2-COLOR, 125 ENVELOPES, 
$2.19 delivered. SOLLIDAYS, Knox, Ind. 



DOSmONS WANTED 



PROJECTIONIST. EXPERIENCED, GO ANY- 
where. Salary secondary. JOE GUNTHER, Avella. 
Pa. 

PROJECTIONIST— 18 YEARS' EXPERIENCE, 
references. BOX 468, MOTION PICTURE HERALD. 

ASSISTANT OR MANAGER— YOUNG, RELI- 
able, large chain experience, references. Salary or 
percentage. FRANK HAI, Auburn, N. Y. 



DANNEDS AND 
SHCW CADDS 



ADVERTISE YOUR ATTRACTIONS WITH 
hand painted, rainproof banners and showcards. The 
best cost no more — one day service. DRYFHOUT 
SIGNS, 728 So. Wabash Ave., Chicago, HI. 



INSDDANCE 



W. VAN GELDER, 175 W. JACKSON BLVD. 
Phone: Wabash 0173. Specializing in motion picture 
theatre insurance. 



THEATDES WANTED 

CAN SELL YOUR THEATRE QUICKLY. SEND 
particulars. ALBERT GOLDMAN, 59 E. Madison St., 
Chicago, 111. 

WANTED— LEASE THEATRE IN SMALL EAST- 
ern Pennsylvania town, give details. BOX 470, 
MOTION PICTURE HERALD. 



IHCLD WANTED 



HIGH CLASS POSTER-ARTIST, MUST HAVE 
snap and speed — send photos — state salary. BOX 4^, 
MOTION PICTURE HERALD. 



THCATDES E€D 
LEASE 

FOR LEASE — MODERN THEATRE POPULA- 
tion 10,000— seats 1,100— motion picture, itase facili- 
ties. KNOX COUNTY MEMORIAL, L. E. Sperry, 
Secy.. Mt. Vernon, O. 

THEATRE FOR RENT, OR LEASE FIVE AND 
ten years. Seating 400. New screen and two Simplex 
projectors. Population 1,600 and other small towns 
to draw from. OPERA HOUSE, Coal City, 111. 



TDAILED SERVICE 

SPECIAL ANIMATED DELUXE SOUND TRAIL- 
er for Thanksgiving Day, 60 feet in length for 
$Z.00. Order now. BLACHE FILM LABORATORIES, 
292 Turk St., San Francisco. 

ECDIDMENT 
EXCHANGE 

HOLDING IT FOR RANSOM? WE PAY "SPOT" 
for used equipment — trades taken, bargains galore. 
S. O. S. CORP., 1600 Broadway, New York. 



Proof of 

PREEMINENCE 



I ^HE claims made for Eastman Super- 
^ Sensitive ''Pan" have been borne out 
again and again by its contributions to the 
greatest motion-picture successes. It is ac- 
tual performance that proves the preemi- 
nence of this Eastman film, and that aives 
it its unrivalled acceptance among camera- 
men everywhere. Eastman Kodak Com- 
pany. (J. E. Brulatour, Inc., Distributors, 
New York, Chicago, Hollywood.) 



EASTMAN Super-Sensitive 
Panchromatic Negative 





* Revel- "c* ^^'^os and mu«iV u ^ 

«.ef s Give Three CK J ^oo Ar^" 

• • Number P. - Co'feg* 

OneTo Ten 




MOTION PICTURE 





A CONSOLIDATION OF EXHIBITORS HERALD-WORLD AND MOTION PICTURE NEWS 




MANAGER 
ROUND TABLE 

The industry's forum of the men who run the 
box office — Every week in Motion Picture Herald 



irst and exclusive story of the German inventors 
»f Tri - Ergon and their litigations at home 




>L. 117. NO. 6 



NOV. 10. 1934 



HE'S PEEKING 



AG Al N ! 



(not what youWe thinkingy dearie!) 

A cheerfull eyefull! You'll soon know! Leo 
knows already! JOAN CRAWFORD! CLARK 
GABLE! ROBERT MONTGOMERY! 
All in one picture! And what a picture is 
"Forsaking All Others." Directed by W. S. 
("T/im Man") Van Dyke. Please, oh please, 
Mr. Showman get up on your marc^uee and 
shout to the world: It's marvelous! 




THEY'RE IN THE 

MOVIES NOW 



Warner Bros. Win Dizzy Race 
for Film Services of That De- 
lirious Duo of the Diamond — 




Direct from the front pages 
to you! The $7,000-a-week 
stage attraction — now 
yours for the price of a 



PHONE SHO 

Grab that 'phone and grab the timeliest attrac- 
tion of the hour^ in a 2-reel "Big V" Comedy- 

DIZZY & DAFFY 
READY DEC. 8th 

with Shemp Howard and Roscoe Ates added 
to make it surefire laugh entertainment for 
every member of the audience. 




0 WONDER WE SAY- 



LEADS IN STARS! 




0/1/ 



ST. ' "^^f 



0>r 



5/f 





for 

JAMES CAGNEY in 
THE ST. LOUIS KID' 
With Patricia Ellis, 
Allen Jenkins. Directed 
by Ray Enright. Vita- 
graph, Inc., Distributors 



You h 
NOVE 








ght to 6tru4^^\^oui your 
R program from FOX ! 

You can tell your townsfolk that you've never shown 
finer entertainment , * . and they'll agree enthusiastically. 
You can swap stories with fellow-exhibitors about peak 
November grosses . . and have the facts to back you. 

For this latest crop of FOX releases measures right up with those 
great first - quarter hits! 



GEORGE M. COHAN, America's First Actor, in "GAMBLING" with 
Wynne Gibson, Dorothy Burgess. A Harold B. Franklin Production. 
Directed by Rowland V. Lee. 



WARNER BAXTER in ' HELL IN THE HEAVENS" with CONCHITA 
MONTENEGRO, RUSSELL HARDIE, Herbert Mundin, Andy Devine, 
William Stelling, Ralph Morgan. Produced by Al Rockett. Directed by 
John Blystone. 



'THE WHITE PARADE" with LORETTA YOUNG and 
JOHN BOLES. A Jesse L. Lasky production. Directed by 
Irving Cummings. 




"THE FIRST WORLD WAR." Secret Films from Nations' Archives. 
Edited by Laurence Stallings. Produced by Truman Talley. (In asso- 
ciation with Simon 8C Schuster). 

"BACHELOR OF ARTS" with TOM BROWN, ANITA LOUISE, 
Henry B. Walthall, Mae Marsh, Arline Judge and STEPIN FETCHIT. 
Produced by John Stone. Directed by Louis King. From John Erskine's 
novel. 



























ii* 













"MUSIC IN THE AIR" (Music by Jerome Kern. Lyrics and libretto 
by Oscar Hammerstein, 2nd). With GLORIA SW ANSON and 

JOHN BOLES . . . DOUGLASS MONTGOMERY, June Lang. An 
Erich Pommer production. Directed by Joe May. 



And when 
November's over 
you'll hove plenty 
of money for 
Christmas 
presents . . . 
THANKS TO 



MOTION PICTURE HERALD 



Vol. 117. No. 6 



OP 



November 10, 1934 



THE REAL BOSSES 

ADDRESSING the workers of General Motors, Mr. Alfred 
P. Sloan, Jr., president of the corporation, has written 
a letter renaarking: "We have got to make products 
which the public will buy and we can do it only by all working 
together with the same idea in mind. The buyers of our prod- 
ucts are the real bosses. . . . We must satisfy them or lose 
our jobs." 

That's perhaps a bit obvious, but it seems that it has to be 
said in many industries over and over again. Everything im- 
portant has to be said over and over again. 

Also, to say it again, it is quite as true of the motion pic- 
ture as it Is of motor cars — probably truer. 

AAA 

EFFICIENCY 

ENGINEERS are supposed to be dusty fellows of facts and 
slide rules and tabulations. So just fancy the thrill of 
discovering, in an article for the next issue of Better 
Theatres, that Mr. J. T. Knight, Jr., engineer in charge of 
maintenance for Paramount Publix, says: "Motion Pictures have 
definitely established themselves as the means of distributing 
the greatest amount of pleasure to the greatest number, at 
the lowest unit cost, of any method or medium of creative 
expression in the history of the world. If motion pictures cost 
twice as much the world could not do without them. ..." 

AAA 
STEPHEN DECATUR'S PAPER 

WITH its usual genius for misunderstanding The Chi- 
cago Tribune last week presented a page one car- 
toon plaint by the venerable Mr. John T. McCutcheon, 
wanting to know why Chicago "never gets the first run movies 
until long after they appear in most other American cities?" 
The answer is that Chicago does get them, but that the Loop 
Is "first run" and the neighborhood houses are subsequent 
runs, even In glorious Chicago. Mr. McCutcheon and the 
Tribune have been misled by scattering returns from a few 
outlying precincts. 

AAA 

THE Administration Is proud of the fact that part of its 
reconstruction program looks ahead 120 years — the time 
it will take the walnut trees In the reforestation projects 
to mature. Even Washington will agree the answer Is nuts. 



NO AMATEURS 

N a statistical moment the other day we sent for the employ- 
ment records of the Motion Picture Herald's editorial staff 
and engaged in some profound tabulations and calculations. 
When we emerged and verified the results with a comptometer 
we found that the average editorial worker on this journal is 
40.1 years old and has had 15.7 years experience In the world 
of the motion picture. The longest term of service to Motion 
Picture Herald and publications merged therein is twenty-seven 
years, and the newest member of the staff has been on the job 
for two years, with some years of the stage and studio behind 
him. 

AAA 

ALL TIED-UP 

WHILE It Is true that "The Silver Streak" by RKO 
Radio Pictures Is not one of Its most pretentious 
addresses to the box office, it is none-the-less a 
scheduled dramatic release. And that, to those who can re- 
member the days of "sponsored pictures" and the hostility 
of the screen to what they represented, causes one to raise 
at least one eyebrow at the publicity element of this train 
picture project. The Burlington streamlined Zephyr is the star 
of the piece and has been the focus of railroad publicity from 
the RKO ranch all through the late summer. Now the Burling- 
ton is to put the train In service November 20 in sequel to 
the release of the picture, according to RKG -publicity copy 
labeled "Trade News 11334." In addition, to add, one may 
suppose, to the aromas of the event there is a Camel cigar- 
ette "tie-up," promoting traln-cigarette-plcture. 

No one can properly decry endeavours for the promotional 
support of motion pictures. But If pictures are to be made 
around publicity campaigns they are likely to prove of the 
same quality as other products which consist entirely of selling 
points. 

The box office can be served only by production which 
shoots first at a good story and thinks about how to tell the 
world it is good afterwards. When tie-ups start at the camera 
they are likely to show on the screen. 

AAA 

RAW MATERIAL 

THE market price of the chemical components of the hu- 
man body, iron, carbon, hydrogen, calcium, etc., averages 
about 70 cents. At a Massachusetts Institute of Tech- 
nology dance last week the girls were subjected to electro- 
analysis meters as a basis for the admission prices paid by 
their escorts. The girls assayed from 55 to 85 cents. Maybe 
they run that way In Cambridge — in Hollywood they rate 
higher. 



MOTION PICTURE HERALD MARTIN QUIGLEY. Editor-in-Chief and Publisher 

X '[l^?oS?''^*L"^,-^?*^'^'*°'''^ tf"^'^,' founded 1915; Motion Picture News, founded 1913; Moving Picture World, founded 1907; Motography, founded 1909- The Film Index 
founded 1906 Published every Thursday by Quigley Publishing Company, 1790 Broadway, New York City. Telephone Circle 7-3100. Cable address ■■Quiqpubco New York " 
Martin Quigley, Editor-in-Chief and Publisher; Colvin Brown, Vice-President and General Manager; Terry Ramsaye, Editor; Ernest A. Rovelstad, Managmg Ed'itor- Chicago 
Bureau, 407 South Dearborn Street, Edwin S. Clifford, manager; Hollywood Bureau, Postal Union Life Building, Victor M. Shapiro manager- London Bureau Remo House 310 
Regent Street, London W I, Bruce Allan, cable Quigpubco London; Berlin Bureau. Berlin-Tempelhof, Kaiserin-Augustastrasse 28, Joachim K. Rutenberg representative- Paris 
Bureau, 19,^ Rue de la Cour-des-Noues, Paris 20e, France, Pierre Autre, representative, cable Autre-Lacifral-20 Paris; Rome Bureau, Viale Gorizia, Rome, Italy, Vittorio Malpassuti, 
representative, Italcable, Malpassuti, Rome; Sydney Bureau, 600 George Street, Sydney, Australia, Cliff Holt, representative; Mexico City Bureau, Afjartad'o 269, Mexico City] 
Mexico, James Lockhart representative. Member Audit Bureau of Circulations. All contents copyright 1934 by Ouigley Publishing Company. Address all correspondence to 
the New York Office. Better Theatres, devoted to the construction, equipment and operation of theatres, is published every fourth week as section 2 of Motion Picture Herald. 
Other Quigley Publications: Motion Picture Daily, The Motion Picture Almanac, published annually, and the Chicago-=in. 



8 



MOTION PICTU RE HERALD 



November 10, 1934 



THIS WEEK--- 



FILM COUNCILS 

When the National Council of Women, 
in Canada, recently passed a sweeping 
resolution noting the influence of the mo- 
tion picture and urging character-develop- 
ing films, the Whig-Standard, Kingston, 
Ontario newspaper, was moved to editorial- 
ize: ". . . films cannot be produced down 
to the level of the child mind. . . . The 
majority of films are for adults, and . . . 
are good. . . . The trouble is often not with 
the pictures, but with the parents. . . ." 
Also a letter to the paper from the local 
Council of Women of Kingston commended 
manager E. O. Smithies of the Capitol for 
his children's matinees, interpreted as an 
answer to such resolutions. . . . 

LUBITSCH ART 

Andrew R. Kelley, speaking out in the 
Washington Times, says: "Director Ernst 
Lubitsch is among those who complain 
that the new production code hobbles art. 
! began to take this seriously until I read 
further and discovered he had the same 
conception of art as Mr. Earl Carroll. This 
is the kind of art that Minsky burlesque 
parades in strip numbers and that is shown 
in Its highest form on French post-cards." 

ELECTION DAY 

,._Jn Its usual annual effort to cut into the 
strong radio competition which is offered 
film houses over the country on Election 
Day when returns are broadcast through- 
out the evening, theatres this week offered 
returns from their stages, the largest single 
group being In New York where 90 local 
houses, in a tieup with the h^earst New 
York American, announced the swing of the 
public voice. . . . 

STAGE UNITS 

Soundly successful appears the switch by 
Edward M. Fay, wellknown Providence cir- 
cuit head, from old-style vaudeville to 
modified musical comedy stage presenta- 
tions as an adjunct to feature pictures. 
Regular bookings are expected to follow 
the Initial experimentation. . . . 

NOT "ROXY" 

Meeting to reach a final decision, a first 
mortgage bondholders' committee for the 
Roxy theatre in New York last week deter- 
mined that Samuel Lionel (Roxy) Rothafel 
was not their choice to return to the thea- 
tre as its operating chief. . . . 

RECOVERY AID 

With Maurice F. Barr In charge of dis- 
tribution, New Orleans exhibitors in large 
numbers are cooperating In the exhibition 
of a three-minute trailer supporting the re- 
cent statement of President Roosevelt that 
the aid of the nation's local community 
chests Is Indispensable to the recovery 
program. . . . 



NUDITY AND JAIL 

Of little avail was the old standby plea 
of attorneys of "artistic and educational" 
when the Seattle censor board in Its first 
prosecution In many a year hailed Into 
court Spencer Fox, manager of the Star, 
charging him with showing allegedly ob- 
scene films. The sentence: $100 fine, 30 
days in jail, the jail sentence suspended on 
his promise to discontinue the showings. 
Two one-reelers was the cause, one "art" 
poses of a nude girl, the other depicting a 
Hawaiian "strip-tease" dancer. . . . 

AN RKO ASSISTANT 

To South America to develop RKO's 
Brazilian and Argentinian business shortly 
will go Ben J. Cammack, former Warner 
St. Louis manager recently appointed as- 
sistant to Phil Relsman, vice-president of 
RKO Export. James Winn succeeds Mr. 
Cammack In St. Louis, Hall Walsh remain- 
ing as assistant. . . . 

LANGUAGE LESSONS 

Adding a new note to Its educationally- 
sponsored selected features, the Fine Arts 
theatre in Boston offers free lessons in mod- 
ern languages following the performance 
on certain nights of the week. In connec- 
tion with the showing of "The Blue Light," 
lessons in German were presented, with 
future similar instruction appropriate to the 
film planned. . . . 

In This Issue 

Supreme court, granting review of patent 

case, halts Fox — Tri-Ergon attack Page 9 

First and exclusive story of the Inventors 

of the Tri-Ergon patents Page I I 

2,000 in 20 Fan Clubs organize to stop 

false stories concerning stars Page 15 

There Aint Gonna Be No English Page 16 



FEATURES 

Editorial 

The Camera Reports 

J. C. Jenkins — His Colyum 

The Hollywood Scene 

The Cutting Room 

De Casseres on the new plays 

DEPARTMENTS 

What the Picture Did for Me 

Showmen's Reviews 

Managers' Round Table 

Technological 

The Release Chart 

Code Question Box 

Short Features on Broadway 

Box Office Receipts 

Classified Advertising 



Page 7 
Page 13 
Page 60 
Page 50 
Page 46 
Page 33 



Page 61 
Page 38 
Page 67 
Page 52 
Page 75 
Page 54 
Page 65 
Page 56 
Page 80 



TAX BATTLE 

A descent en masse on the state legis- 
lature, demanding repeal of the 10 per 
cent amusement tax (plus a 2 per cent sales 
tax) is the plan of the MPTO of Mississippi. 
Meeting In Jackson last week In semi- 
annual session, the organization heard presi- 
dent Ed Kuykendall of the MPTOA, prin- 
cipal speaker. Retaining their offices are: 
R. X. Williams, Jr., president; J. E. Alford, 
first vice-president; J. A. West, second 
vice-president; W. E. Elkin, secretary- 
treasurer. . . . 

LOST OPPORTUNITY 

Forced by ill health and physician's 
orders to six m^onths of recuperation In 
Tahitian seclusion, Ann Harding thus loses 
her opportunity to be the first actress to 
star In a full length feature done in the 
new Technicolor process, V/alter Wanger's 
production of "Peacock Feather" for 
Paramount release. . . . 

IN WARNER POST 

Groomed for two years by Harry 
Charnas, managing director of Warner 
Metropolitan houses, Irving Windlsch has 
been appointed advertising and publicity 
manager for the Warner Broadway houses, 
succeeding Charles Curran. Dividing the 
duties will be Zeb Epstein, manager for I I 
years of the Strand on Broadway. . . . 

MALOY HOME LOOTED 

Kidnaping a deputy sheriff to induce en- 
trance, five gunmen recently looted the 
Michigan City, Ind., home of Tom Maloy, 
veteran head of the Chicago operators' 
union, of $50,000 in cash and $13,000 In 
jewelry. The often-headlined Mr. Maloy 
is at the moment under federal scrutiny for 
alleged income tax evasion. . . . 

EXPERIMENTATION 

Sponsored by Radio Pictures at the Pal- 
ace theatre in New York recently was an 
experimental reel, developing a premise of 
Mary E. Bute, Houston artist and music 
student, that enabling an audience to "see" 
as well as hear screen music In theatres 
not having orchestras should hold audience 
Interest in overture selections. . . . 

PERENNIAL "HEAVY" 

Unique is the clause in the new contract 
signed with MGM by Harvey Stephens, a 
player, which stipulates that the actor shall 
not be trained for leading roles, since he 
plans to remain a "heavy" type In all his 
screen appearances. . . . 

"SHORT" PRESS BOOK 

In preparation by Warner are press 
books concerning the new short subject 
series, "See America First." The books 
accompanying the 13 subjects will be Iden- 
tical with those prepared for features. 



November I 0, I 934 



MOTION PICTURE HERALD 



9 



SUPREME COURT HALTS 
FOX=TRI-ERCON ATTACK 



U. S. Bench Grants Review of 
Patent Case in Response to 
Petition Charging Fox with 
Attempt to Coerce Industry 

The United States Supreme Court at 
Washington — highest tribunal in the land — 
figuratively administered to William Fox 
last Monday afternoon a stinging slap after 
it had been informed that he was using his 
position in the matter of the Tri-Ergon 
sound patents to "coerce substantially the 
entire motion picture industry." 

Reconsidering its refusal of October 8th 
to review lower court decisions upholding 
the validity of two Tri-Ergon patents, the 
Supreme Court granted the Industry a re- 
hearing for a review of the clainns, thus 
bringing to an abrupt halt Mr. Fox's widely- 
publicized legal attack against the Indus- 
try, and, thereby, considerably weakening 
his present so-called "dominant" position 
through which he hopes to collect royalties 
by the bushelful on the "flywheel" mechan- 
ism In sound equipment and on the 
"double printing" process In production. 

Acting with dramatic suddenness, on be- 
half of virtually all companies, Paramount 
Publix Corporation petitioned the court at 
Washington over the week-end to again con- 
sider the validity of the Tri-Ergon patents 
as a result of the wholesale filing by Mr. Fox 
of infringement suits against some 20 im- 
portant producers and laboratories. These 
suits, it is felt, had the immediate effect of 
threatening to interfere with the entire in- 
dustry in its business of producing and ex- 
hibiting motion picture entertainment for the 
public. 

Paramount Wins Point 

Paramount and Electrical Research Prod- 
ucts, Inc., won an important point over 
American Tri-Ergon in federal court in 
Brooklyn when Judge Marcus B. Campbell 
ruled that certain provisions in the inter- 
locutory decree submitted by Tri-Ergon to 
put into effect the court's original findings of 
a year ago in the double print patent in- 
fringement case would work undue hardship 
on Paramount and eliminated the provisions 
from the decree. 

Charles Neave, of counsel for Erpi, which 
is defending Paramount, had argued that 
the interloctuory decree prepared by Tri- 
Ergon for Judge Campbell's signature might, 
if approved, result in an injunction "against 
the products of the patented process" which, 
Mr. Neave said, might restrain Paramount 
from distributing films made with the double 
print process, rather than merely enjoining 
Paramount from further use of the patented 
process held to be infringed. 

Mr. Fox is now right back where he 
started from four weeks ago. His former 
position can be restored only by a formal 
decision from the Supreme Court affirming 
that of the courts below. 

No date was set by the Supreme Court 



ALL QUIET ALONG 
THE FOX FRONT 

Silence prevailed over the William 
Fox Tri-Ergon camp in New York 
this week after the United States su- 
preme court agreed to investigate the 
validity of the Tri-Ergon patents. The 
Fox machinery, which had been grind- 
ing out lawsuits by the carload against 
motion picture companies, came to a 
sudden halt. There was nothing to be 
said by any one of the brilliant array 
of Fox legal representatives. "The sit- 
uation speaks for itself," declared a 
spokesman for Kenyon and Kenyan, 
of Fox counsel. "There is nothing 
that we can add." 

Nor was Mr. Fox heard describing 
— as has been his habit of late — to old 
cronies seated around the luncheon 
table at the New York Picture Club 
on Broadway, his plans for opening 16 
branch offices in strategic locations to 
serve as collection agencies for Tri- 
Ergon royalties. 

Instead, he was on the receiver's end 
of a wire that emanated from the 
office of a Metro - Goldwyn - Mayer 
studio executive at Culver City, which 
said: "Hope you didfi'f spend the 
money you didn't get." 



for hearing oral arguments in the review, 
which may yet upset the validity of the Fox 
claims. The hearing will probably not be 
held for a month or two, with another two 
months elapsing before a decision is likely. 
Mr. Fox, therefore, cannot proceed with his 
damage and injunction suits against the in- 
dividual companies until mid-January, at 
least. 

Of considerable importance in connection 
with the new development is the fact that 
they Supreme Court has never declared that 
the patents are valid, or that they are being 
infringed, or that Mr. Fox is their rightful 
owner, which point is being disputed by 
Fox Film in another court. By its former 
action the court merely refused to review 
the lower courts because it felt there was 
not sufficient reason for a review. 

The review will be made both on the 
"flywheel" and "double printing" patents. 
The federal court for the eastern district of 
New York originally ruled that the printing 
process for which Fox claimed patents, in 
a suit against Paramount, was not patentable 
because "the patentees made no contribution 
to the art of photography." But the Circuit 
Court of Appeals reversed this finding on 
the ground that the process developed by the 
three German inventors — Hans Vogt, Joseph 
]\Iassolle and Jo Engl — "marked an impor- 
tant advance in the art." Paramount, in ask- 
ing a Supreme Court review, maintained 
that the Appellate Court had "disregarded 



TrI-Ergon Suits Stayed for Prob- 
ably Three Months; Former 
Refusal to Review Did Not 
Signify the Patents' Validity 

the findings of fact made by the trial judge." 

The basis of the industry's defense is that 
the patents covered methods well known in 
the industry that do not constitute patentable 
inventions. 

Filing a petition at the same time with 
Paramount for a review of an action in- 
volving the "flywheel" were Wilmer and 
Vincent and Altoona Publix Theatres, both 
of which lost the original decision and an 
appeal, heard in federal district court in 
Pennsylvania. 

Since the refusal of the Supreme Court 
last month to review the case, it was set 
forth in Paramount's petition, Mr. Fox has 
filed suits charging infringement and asking 
for injunctions and damages, against: Amer- 
Anglo, Cinelab, Columbia, Consolidated 
Film, Du-Art Laboratories, Filmlab, First 
Division, H. E. R. Laboratories, Loew's, 
Malcolm Laboratories, Metro-Goldwyn- 
Mayer, Monogram, Producers' Laboratories, 
Reliance, Talking Picture Epics, Twentieth 
Century, Universal and Warners. Suits had 
previously been filed against RKO, Electri- 
cal Research Products and Radio Corpora- 
tion (Photophone). - — 

It was charged In the Paramount pe- 
tition this week that William Fox was seek- 
ing, through American Tri-Ergon, to domi- 
nate the business of talking motion pic- 
tures. It has been said that he is seeking 
$100,000,000 damages for alleged In- 
fringement, with which to stage a "come 
back" In the Industry. 

On a showing to the Supreme Court of 
the great importance of the controversy and 
the potential effect of its economic and 'social 
significance, the court granted the hearing. 

Another Device Substituted 

Unless the patents are set aside the alleged 
off'enders — virtually the entire industry — 
must either pay for past usage of the proc- 
esses involved or else engage in a long and 
complicated fight in the courts. 

A decision of the Pennsylvania court, 
handed down last week in the' disposition of 
the Wilmer and Vincent and Altoona Publix 
case, makes it necessary to change repro- 
ducing machines in the'atres so as to take 
them out of the field covered by the patents, 
or else meet license terms imposed bv Tri- 
Ergon. However, RCA has already started 
to substitute another device for the "flv- 
wheel." and it is generally understood that 
Erpi is prepared to do likewise. 

The Pennsylvania court has alreadv ap- 
pointed a special master to work with Tri- 
Ergon and the defendants in preparing an 
accounting of profits to serve as a basis for 
computing damages. 

Meanwhile, none of the principals in Mr. 
Fox's impressive and expensive array of 

(Conliiiucd on folloxvtn.y patu-) 



10 



MOTION PICTURE HERALD 



November 10, 1934 



TRI-ERGON LOSES ROUND 



(Continued from preceding page) 

legal talent were available to discuss the 
new Supreme Court development. 

Paramount, in its petition, admitted that, 
"There is no conflict of decisions as be- 
tween different circuits (courts) on the 
question of the validity of this patent, but," 
the company contended, "events have oc- 
curred since the denial of the writ (last 
month by the Supreme Court) which clearly 
take the case outside the general rule requir- 
ing a conflict of decisions as a prerequisite 
to the grant of a writ of certiorari in the 
ordinary patent case." 

Holds Actions in Abeyance 

"Since the denial of the write of certiorari 
the overwhelming majority of motion picture 
producers have been sued in the second cir- 
cuit, where the courts are committed on the 
validity of the patent, and the respondent 
(Fox) can thus achieve its purpose without 
extending litigation beyond the second cir- 
cuit," the Paramount petition declared. 
"Therefore, the court should not dispose of 
this petition upon the mere ground of lack 
of a conflict of decision." 

The new action of the Supreme Court 
ordering a rehearing does not automatically 
suspend the various court actions against 
the producers and laboratories, but it does 
hold them in abeyance until a final decision 
is made by the Supreme Court. The reversal 
of a refusal to review the case by the Su- 
preme Court is very rare in the history of 
that court. The last time such a reversal was 
made occurred in 1928 in the case of 01m- 
stead vs. U. S. in connection with wire tap- 
ping. The petition at that time was based 
on the fact that wide questions of public 
policy were involved. 

Charge Ruling Used for Coercion 

"In the usual course of patent litigation 
the opportunity exists and is exercised of 
having suits brought and determined in sev- 
eral circuits involving the same or substan- 
tially the same issues," Paramount's petition 
explained. "But the instant decision of the 
Circuit Court of Appeals for the second cir- 
cuit is not the mere beginning of patent liti- 
gation which will extend into the several cir- 
cuits. By reason of peculiar circumstances 
the respondent is in a position to confine this 
litigation to the second circuit. 

"A decree of infringement in the second 
circuit against any infringer will bind it not 
only in that circuit but throughout the whole 
United States and will permit the patent 
owner, in further proceedings in the second 
circuit, to have accounting for infringements 
occurring anywhere in the United States," 
said the petition. 

The decision, it was charged, is "being 
used to coerce substantially the entire in- 
dustry." 

It was argued by the petitioner, Para- 
mount, that there is, despite the Supreme 
Court's original finding, basis for consider- 
ation of the case on its merits and that the 
Circuit Court reached an erroneous conclu- 
sion on the question of invention. 

"The making of separate negatives of 
sound and picture to permit the desirable 
separate development of each negative ac- 



cording to its needs followed by separate 
printing on separate positive films was old," 
it was said. "The question was presented 
whether it required invention to print the 
separately developed negatives side by side 
on the same positive film. The District 
Court held invention was not required, bas- 
ing its decision upon a finding of fact, sup- 
ported by the testimony of witnesses who 
appeared before it that those skilled in the 
art of photography already knew that sepa- 
rately developed negatives could be printed 
side by side on the same positive film. 

"The Circuit Court of Appeals did not dis- 
pute this finding of fact, but held that inven- 
tion was involved nevertheless. In reaching 
this conclusion, the Circuit Court of Appeals 
gave controlling weight to testimony show- 
ing widespread adoption of the patented 
process by the talking picture industry and 
other evidences of commercial success. So, 
to decide the question of invention is to de- 
cide that the evidence of commercial suc- 
cess outweighs the direct testimony of wit- 
nesses familiar with the available knowledge 
of the art," declared the Paramount petition. 

On the eve of the granting of a rehearing 
by the Supreme Court, Judge John P. Nields, 
in district court at Wilmington, Del., set 
November 16 as the date for a hearing on 
the motions of Tri-Ergon for temporary re- 
straining orders against Warner Brothers, 
Loew's and Metro-Goldwyn-Mayer to enjoin 
them from using disputed Tri-Ergon patents, 
until settlement of the patent infringement 
filed against the defendants at Wilmington 
on October 23. It is assumed, however, that 
this development will be postponed until 
after the Supreme Court acts at Washington. 



Pathe Producer-Financing 
Awaits Court Decision 

Until the New York courts grant permis- 
sion for recapitalization of Pathe Exchange, 
Inc., there will be no new producer-financing 
contracts negotiated, it was said in Los An- 
geles this week by Arthur B. Poole, Pathe 
vice-president, on the eve of his departure 
for New York. Mr. Poole spent 10 days in 
Hollywood establishing an office to represent 
Pathe interests at the RKO Pathe studios. 
John Jasper is in charge. 

Pathe, anticipating an early decision by 
the courts, is seeking to enlarge its eastern 
laboratory production and is reviewing many 
proposals from leading independents, Mr. 
Poole said. 

Cleveland Variety Club 
Holds Its First Banquet 

More than 700 attended the first annual 
banquet and ball of the Cleveland Variety 
Club, held last Saturday in the Statler hotel 
in that city. President Frank Drew and the 
directors greeted the guests wearing their 
red "barker" coats and top hats. More than 
40 acts were presented. The waiters wore 
slickers and rain hats with the fish course, 
and wild west costumes with the meat 
course. Nat Holt, RKO division manager, 
was general chairman. Nat Wolf, Warner 
zone manager, was in charge of the floor 
show. 



CHAPLIN SOLILOQUY: 
'TALK OR NOT TALK" 

Charlie Chaplin, who once toyed 
with the idea of publicly soliloquizing 
Hamlet's "To Be or Not To Be," and 
considered Napoleon for a screen role, 
is now actually in the throes of Ham- 
let's indecision. Each day, in confer- 
ence with himself, Charlie asks Chap- 
lin, "To talk or not to talk, that is the 
question. Whether 'twere better to 
leave my tramp untrammeled by word 
or speech, or let him be dumb — 
silent — 'tis still a question." 



New York Union Hires 
Pickets Outside Ranks 

It was revealed last week that pickets 
employed by the Allied Motion Picture 
Operators Union in New York have been 
recruited from outside the ranks of the 
union, hired at $2 and $2.50 per day from 
employment agencies. The revelation was 
made at a hearing before Robert Marsh, 
acting as referee. Sol Fine, business agent 
for Allied, noted the method of picket em- 
ployment under questioning. 

The $25,000 claim made against Loew's 
State in New Orleans by the local musi- 
cians' union for alleged breach of contract 
is to be referred to the National Compliance 
Board at Washington, with a possibility of 
the case going to court if Loew's loses. In 
Milwaukee a dispute between the local union 
and the Park theatre was settled by the 
local labor committee. The Cashiers', Ush- 
ers' and Doormen's union there has called 
a strike against the Riverside theatre, oper- 
ated by E. J. Weisfeldt. The Windsor, Can- 
ton, O., has sought a restraining order 
against the activities of the lATSE, charg- 
ing the union seeks to interfere with the- 
atre operation. 

Creditor Session Called 

A special meeting of the creditors of the 
Selznick Distributing Corporation, New 
York, has been called for November 13, at 
the office of Irwin Kurtz, referee, at which 
a compromise offer from William I. Rosen- 
feld in relation to a claim held by the trus- 
tee will be discussed. 



Universal Sued 

Trimble De Roode has filed suit against 
Universal asking an injunction, an ac- 
counting and damages in connection with the 
company's use of an animated word process 
claimed to have been invented by Mr. De 
Roode. It is understood other suits are 
to follow. 



Finance Plan Approved 

Federal Judge Alfred C. Coxe last week 
in New York approved a plan of refinanc- 
ing a $400,000 mortgage on the Capitol, a 
Paramount theatre in Worcester, Mass. The 
plan avoids a foreclosure on the house. 



Paramount Sues Theatre 

Paramount Distributing Company has 
filed suit in common pleas court, Sandusky, 
Ohio, against Howard Carter, operating the 
Liberty, Vermilion, Ohio, seeking judgrment 
for $90O for failure to play or pay for Para- 
mount product per contract. 



November 10, 1934 



MOTION PICTURE HERALD 



German Tri- Ergon Inventors- 
Their Lives and Litigations 

Being the first and exclusive story of three men 
whose genius brought them only a broken friendship 



By JOACHIM K. RUTENBERG 

Berlin Correspondent 

The story of the Tri-Ergon sound patents 
does not begin with WiUiam Fox. There is 
another, more dramatic and more important 
chapter. But it lacks 
the glamour and em- 
braces none of the 
fantasy that was re- 
cently attached by 
American newspap- 
ers to their presenta- 
tion on page one of 
"William Fox — the 





Hans Vogt 

'Hero' of Tri-Er- 
gon." 

Victory in two 
preliminary court 
skirmishes with the 
motion picture in- 
dustry in this coun- 
try may have brought Or. jo Engl 
to William Fox fanci- 
ful dreams of receiving millions in royalties 
for the use of Tri-Ergon's "flywheel" and 
double printing processes, but to the in- 
ventors — Hans Vogt, Joseph MassoUe and 
Jo Engl — the devices brought nothing more 
than a bare existence during their develop- 
ment, and virtually nothing afterward. So 
pronounced was the failure of these three 
young German inventors to realize com- 
mercially on their labors that their disap- 
pointment caused them to dissolve a long 
friendship and association. And today they 
work alone. 

The Three Inventors 

The prelude to the Tri-Ergon drama opens 
on the last decade of the last century: 

Hans Vogt, a professional engineer now re- 
siding at Garystrasse 10, Berlin-Dahlem in 
Germany, was born shortly after the end of the 
summer of 1890, on September 25, in the old 
town of Wurlitz in Oberfranken, Bavaria. At 
6 he was hustled off to a grade school, from 
which he was graduated in 1905. Immediately 
thereafter he served an apprenticeship with a 
German locksmith. 

In the years 1908 and 1909 young Vogt 
worked his mechanical mind overtime in various 
German machine shops, the while he burned the 
proverbial midnight oil advancing his knowl- 
edge of technical things and their solutions. In 
1910, when he was but 20, Hans invented a 
tricky toy for which he was given a patent. 

At about this time the thing to do — under 
compulsion — was to serve a term in the mili- 



tary and he selected the navy, serving for three 
years as a telegraphist. On off hours he read 
technical books and some of the classics almost 
constantly. 

One of his marked characteristics, which 
became noticeable long before he reached 
maturity, was a fondness for active participation 
in the Fatherland's movement for juvenile de- 
velopment. 

Early in 1913 Hans Vogt was mustered out 
of the German Navy and he immediately sought 
a position to further his scientific leaning. -A. 
large German machine plant engaged him in an 
unimportant technical capacity and he worked 
there industriously until the World War began 
in mid-1914. Meanwhile he married Gisela 
Schwarz. 

His work in the airship division of the navy 
during the war, developing important communi- 
cation devices, won him a commission. 

A glimpse at his private living quarters 
both in the navy and in his home in Berlin 
indicated that young Vogt had an early 
realization of the possibilities of the talk- 
ing film. As early as 1912 he could be 
found puttering around sound-film technics. 

One month to the day following the Armistice 
in November of 1918, Hans Vogt was at work 
on his theories concerning the talking picture. 
With him were Joseph Massolle, his companion 
during the War, and Jo Engl, a young and 
aspiring scientist who had hailed from Vogt's 
native Bavaria. 

Several developments were completed by the 
summer of 1923, and the trio then spent the 
next three years in unsuccessful attempts to 
commercialize them. Always they were dogged 
by financial shortcomings and stockholders' dis- 
satisfaction. 

In 1926 Mr. Vogt set out on his own to 
engage in independent technical research in his 
own little laboratory in Berlin. In recent years 
he has, in addition, served as technical advisor 
to the Allgemeine Elektrizitats Gesellschaft in- 
terests in Berlin and also to the large Klangfilm 
sound equipment factory. 

His principal concern these days is the 
condenser, the loud speaker and the use 
of iron throughout for high-frequency coils. 
Such coils are nov/ built with an iron core 
around which copper wires are wound. 

A natural interest in the sciences and in the 
advancement of the talking picture has kept 
pace down through the years with his studies of 
a philosophical and sociological nature. 

Joseph Massolle, the second Tri-Ergonite, 
was born on a windy morning in 1889, some 18 
months earlier than the birth of Hans Vogt. 
The town of Bielefeld, in Westfalia, Germany, 
was his birthplace. 

Young Massolle had already made noticeable 
progress as a student scientist when he enlisted 
for service in the World War in 1918. Shortly 
after his enlistment he met Hans Vogt and 
there subsequently developed a sturdy friend- 
ship. 

Mr. Massolle likewise was assigned by the 
navy to work on the development of wireless 
telegraphy, several phases of which he was 
accredited with perfecting. There was much of 
Massolle and Vogt effort in the wireless sta- 



tions erected along the German border and 
coastline to guide the courses of the German 
dirigibles on their way to bombing expeditions 
over England, France and Belgium. 

Upon the termination of hostilities, Joseph 
Massolle struck out with Vogt and Engl on the 
talking picture development. The three worked 
together until 1925, when Massolle joined Tobis 
Film in Berlin in a technical capacity. He is 
still with Tobis. 

Dr. Jo Engl was named Joseph when he was 
born on August 8th, 1893, in Munich. He ex- 
pressed an early preference in school for physics 
and for a study of natural sciences, which sub- 
jects he pursued through the University of 
Gottingen and the University of Berlin. Some 
of his first advanced instruction was given 
him by Professor Roentgen, who discovered the 
X-ray. In 1916 young Engl got his doctor's 
degree at Gottingen. 

At. about this time Jo Engl started to work 
on the construction of cathode ray valves and 
on Roentgen valves. He conducted explora- 
tions into the discharge of electrical energy, 
which he made in the great German factories of 
Siemens and Halske. Mr. Engl did not par- 
ticipate in the World War, but at its end he 
met Vogt and Massolle and proceeded with 
them to work on various sound processes. 

Engl Confers with fox 

When the tri-cornered partnership was dis- 
solved in 1925, Dr. Engl opened a private 
technical laboratory in Berlin to continue his 
work on natural science, at Bismarckstrasse 97, 
Charlottenburg-Berlin. Since 1927 he has been, 
in addition, lecturing at the University of Berlin 
on the technical problems of the motion picture, 
■specializing on sub-standard film. Several trips 
have been made by Dr. Engl to New York to 
confer with William Fox on Tri-Ergon matters. 

German scientists today place the development 
of the German sound system in three divisions. 

(r) The inventions of Ernst Ruhmer in 
190! in connection with the principle of 
photographic sound recording on film 
tracks. 

(2) The invention of the amplifying 
valve by Robert von Lleben (1905), bring- 
ing Inertlaless control of electric currents. 

(3) The work of Hans Vogt, Joseph Mas- 
solle and Dr. Jo Engl from 1918 to 1925. 

Vogt, Engl and Massolle started their work 
in the winter of 1918-19, when they opened a 
private "Laboratory for Kinematograph" at 
Babelsberger 49, Berlin-Wilmersdorf, where for 
three years they labored behind locked doors on 
fundamental sound experiments. Their small 
savings were soon exhausted and the financial 
aid of friends was enlisted, the inventors and 
stockholders forming Tri-Ergon, .\.G. The eco- 
nomic situation in Germany was daily becoming 
more acute and it was with considerable diffi- 
culty that they managed working models. 

In the first three years 170 patent specifica- 
tions were filed by the trio with the Deutsches 
Reichs-Patent Office, which subsequently granted 
patents to 150 of the various devices and pro- 
cesses. The most important of these devices, 

(.Cor.tiiiucd on follorving page) 



12 



MOTION PICTURE HERALD 



November 10, 1934 



THE WHY OF THE TRI-ERCON PATENTS 



(.Continued from preceding page) 

numbering 30, were then patented in virtually all 
important foreign countries, including the United 
States. They ranged from a "gamma-ray" 
patent to a "flywheel," and from a resistance 
amplifier to a "double printing" sound process. 
The rights to all of them were held by the 
original German Tri-Ergon company. 

After the first experiments, a demonstra- 
tion of a Tri-Ergon sound system was 
staged in the Laboratory Kopenicker- 
strasse, Berlin, in March, 1921, and, on 
September 17, 1922, the first showing of 
sound films made by Tri-Ergon devices was 
held before a large gathering of motion 
picture technicians and production people, 
in the German Alhambra Cinema. Some 
weeks later, on October 19th, Hans Vogt 
reported on the results of the demonstra- 
tions before the German Kinematograph 
Society. Dr. Johannes Rolle further ex- 
plained the demonstrations in an article 
in Kinotechnik, Volume 23, 1922. 

Meanwhile the Tri-Ergon stockholders got to 
worrying about their investments in the research 
and development of the various devices and they 
sold out in 1923 to M. Curti, a Swiss lawyer, 
who paid 1,000,000 Swiss francs for the whole 
works. (This sum, at the present rate of ex- 
change, represents about $330,000.) 

To the three inventors went some $82,000 of 
the sale price and this they were compelled to 
use at once to satisfy debts which had accumu- 
lated during their four years of research. 

Set Out on Their Own 

The motion picture industry in Germany re- 
fused to take seriously the plans presented by 
the trio for furthering sound motion pictures, 
and so, backed by limited capital advanced by 
M. Curti, they set out to produce talking pic- 
tures on their own. 

They rented space in a dentist's house on 
Bulow Street in Berlin, where the acoustic con- 
ditions were fairly satisfactory, and proceeded 
to build a recording room, reproduction room 
and a combination wardrobe and dressing room. 
There were nearly 50 persons on the staff, and 
so far as is known they were paid little or 
nothing, working on promises of a future. 

On September 23, 1923, after weeks of 
tedious production, which never exceeded 
150 feet a day, the first reproduction of 
the new Vogt - Massolle - Engl Tri - Ergon 
sound film was reproduced, in the old 
Schubert Saal. This film was roadshowed 
some time later in the Marmorhaus, Ber- 
lin, and in other places, including Switzer- 
land. 

The first money began to trickle in and the 
company started to show some gains. But the 
commercial and financial advisers of Tri-Ergon 
appeared to have exercised poor judgment in 
conducting the business affairs of the develop- 
ment and the Swiss lawyer Curti was bought 
out by three Swiss financial groups : Hugo 
Heberlein, Heuser Staub, both large textile 
manufacturers, and an unnamed Swiss bank. 
These three groups, through their acquisition of 
the whole of Swiss Tri-Ergon, A.G., obtained 
control of the 150 patent rights of the three 
inventors. They still hold them. 

Weary of the difficulties which plagued them, 
and disconsolate over the lack of financial suc- 
cess, the three inventors separated in 1925, Dr. 
Engl engaging privately as a reseachist, Mr. 
Massolle taking an advisory post with Tobis 



LOOK, SEE, HEAR 
IN ONE PROCESS 

A wire recorder on which, it is said, 
can be recorded the vibration of both 
light and sound waves, is being sub- 
jected to experimental tests at the 
Paramount studios in Hollywood. The 
new process, which the inventors be- 
lieve ivill have a vital bearing on the 
future of radio, phonograph and film 
recording, is said to make use of the 
principle of arrested magnetism. 

Despite the fact that the inventors 
maintain it can record light as well as 
sound at the present stage of experi- 
mentation only sound is being rec- 
orded with complete success, the in- 
ventors say. 

Clay Woodmansee is credited with 
designing the wire recorder machine. 



Film in Germany and Vogt pursuing in his own 
laboratory the solution of other sound problems. 

At about this time, in 1925, the important 
Ufa-Film interests in Germany acquired a 
license for the German patent rights from the 
Swiss Tri-Ergon headquarters at St. Gallen, 
Switzerland, and produced, unfortunately for the 
immediate future of Tri-Ergon, a German 
language talker entitled, "The Girl with the 
Matches" (Das Madchen mit den Schwefel- 
holzern) . The film was such a disappointment 
that it was almost immediately withdrawn from 
distribution and Ufa thence regarded the sound 
film as valueless. Accordingly, the company 
annulled its contracts with Tri-Ergon. The 
result was that on February 1, 1926, all Tri- 
Ergon experiments came to a standstill. 

The next year, W. T. Case, a wealthy 
scientific experimenter, and a collab- 
orator of Dr. Lee de Forest, then con- 
nected with the William Fox motion pic- 
ture interests in New York, having stum- 
bled across the Tri-Ergon patents while 
engaged in some sound research, influ- 
enced Mr. Fox to make a bid for the 
United States rights. These previously had 
been offered to the American "electrics" 
by the Tri-Ergon holding company of 
Switzerland. Mr. Fox, while still president 
of Fox Film, made the purchase for 200,000 
Swiss francs (about $66,000 at the present 
rate of exchange). The story of how 
Mr. Fox took the patent rights with him 
when he sold his interests in his film com- 
panies has already been told. 

Meanwhile, in Europe, an "outsider" named 
Bruckman acquired the Tri-Ergon rights for 
Germany, founding the Tobis sound company. 
There followed legal skirmishes between Tobis 
and Klangfilm, founded in Germany by Siemens, 
and eventually agreements were drawn giving 
sound production rights in Germany to Tobis 
and the rights to manufacture sound systems to 
Klangfilm. 

When, in September, 1928, most of the Ger- 
man sound film patents were combined under 
the Tobis banner, the German rights to Tri- 
Ergon were taken over by Tobis as a patent 
holding company, cooperating with Klangfilm in 
the matter of recording and reproducing. 

There exists in Germany at this time a legal 



situation over the status of the Tri-Ergon patents 
that is comparable to the controversy now 
raging in the x'Vmerican courts. The Supreme 
Court of Germany (Deutsches Reichsgericht) 
on December 22, will decide a bitterly contested 
action involving the "flywheel" and the "double 
printing" patents, between Ufa-Afifa-Schonger 
and Tobis, which, as the plaintiff, is in much the 
same position as William Fox. 

The five principal patents held by Tri-Ergon 
on applications granted originally to Vogt, 
Massolle and Engl by the Deutsches Reichs- 
Patent Offices, Berlin, are : 

Deutsches Reichs-Patent No. 368,367, filed 
June 3rd, 1919, on a recording glow lamp in- 
vented by Hans Vogt in collaboration with 
Joseph Massolle and Dr. Jo Engl. 
Deutsches Reichs-Patent No. 368,383, filed 
April 15th, 1921, on a double printing process 
invented by Hans Vogt in collaboration with 
Joseph Massolle and Dr. Jo Engl. 
Deutsches Reichs-Patent No. 387,058. filed 
May 23rd, 1920, on a fly-wheel device in- 
vented by Hans Vogt in collaboration with 
Joseph Massolle and Dr. Jo Engl. 
Deutsches Reichs-Patent No. 387,059, filed 
July 26th, 1919, on a resistance amplifier in- 
vented by Joseph Massolle in collaboration 
with Hans Vogt and Dr. Jo Engl. 
Deutsches Reichs-Patent No. 389,598, filed 
June 6th, 1922, on a gamma ray process in- 
vented by Dr. Jo Engl in collaboration with 
Hans Vogt and Joseph Massolle. 
Deutsches Reichs-Patent No. 417,967, filed 
March 4th, 1919, on a photoelectric cell in- 
vented by Hans Vogt in collaboration with 
Joseph Massolle and Dr. Jo Engl. 
The specific claims set forth in the original 
German patent applications for the flywheel and 
the double printing process — both of which are 
involved at the moment in the American litiga- 
tion launched by William Fox against all pro- 
ducers, distributors and film laboratories were : 
Flywheel — Equipment for phonographs for 
the steady drive of the linear phonogram track, 
especially intended for the purposes of the sound 
film, whereby in the interest of a constant and 
adjustable average speed at the spot of control 
the phonogram track is coupled with a rotating 
flywheel; (b) a method whereby a speed con- 
troller and speedometer are used; (c) a method 
whereby two rotary systems control the phono- 
gram track; (d) a method whereby the film 
feed sprockets of the rotary systems possess 
different circumferential speed; (e) a method 
whereby a friction coupling is used between the 
phonogram track and the rotary system. 

Double Printing — A method for the making 
of positive films which contain pictures and 
photographically recorded sound, whereby the 
negatives are developed separately; (b) a 
method whereby the recording of the sound and 
the photography of the picture is done on the 
same film which is separated afterwards ; (c) a 
method whereby the negatives are lengthwise 
combined with each other after the treatment. 

Meanwhile the fight for royalties proceeds 
merrily in the courts of both countries, with the 
inventors looking in from the outside. 

Laemmie, Jr., Says "U" 
May Not Produce Abroad 

Carl Laemmie, Jr., arriving in New York 
Tuesday from Hollywood, said Universal 
has made no definite plans to produce pic- 
tures either in England or elsewhere in 
Europe. Mr. Laemmie will sail November 
23. "Nothing is definite and we may not 
even produce in England," he said. 

Accompanying the Universal production 
chief were Harry Zehner, his assistant; 
Polan Banks, author, and Archie Cottier, 
song writer. 



November 10, 1934 



MOTION PICTURE HERALD 



13 



THE CAMERA CEPCCTS 







AWARDS SALES TROPHY. Clayton Sheehan, 
general foreign manager for Fox, with cup won by 
Fox organization in Chile. The award will be made 
annually to the Fox Latin American branch with 
the best sales record. 





VISITING IN EAST. H. M. Wa rner, head of War- 
ner Brothers, and Mrs. Warner as they greeted 
their daughter, Mrs. Mervyn LeRoy, and Mr. Le- 
Roy, Warner director, on their arrival in New York 
from the Coast. 



CAST. Jean Arthur, Co- 
lumbia contract player, 
who has been assigned 
the feminine lead in "Pass- 
port to Fame." 

INSPECTING. (Left) Jules 
Levy, RKO sales chief, as 
he embarked on nation- 
wide tour of the RKO 
branches. 

ROSITAS BOTH. (Right) 
Rosita Moreno, a Fox 
player, welcoming a Span- 
ish compatriot, Rosita 
Diaz (left), whom Fox re- 
cently signed. 





14 



MOTION PICTURE HERALD 



November 10, 1934 




TO AID REINHARDT. Erick Wolfgang Korn- HAS LEAD. Gloria Stuart, who RECEIVES FILM AWARD. Ned E. Depinet, 

goTJ, Viennese composer, reaches New York, will be seen in the principal head of RKO Distributing Corporation, accept- 

accompanied by Mrs. Korngold, en route to feminine role, opposite Dick ing 1933 Photoplay Magazine medal from Miss 

Hollywood to assist Max Reinhardt in Warner Powell, in Warners' "Gold Dig- Kathryn Dougherty, editor of the publication, 

filming of "A Midsummer Night's Dream." gers of 1935." The award was made for "Little Women." 




TRIBUTE TO STAR. Anna Sten with W. G. Van Schmus, her THEIR ACHIEVEMENT. Is "The White Parade," Fox release 

host at a dinner given by the director of Radio City Music Hall which opens at the New York Paramount this week. Pictured 

in her honor preceding opening of her latest Goldwyn-Unl+ed together on the occasion of an initial showing In Los Angeles 

Artists picture, "We Live Again." A. L. Scott (right), president are the producer, Jesse L. Lasky, and Loretta Young, who stars 

of Rockefeller Center, was also a guest. in the role of a hospital nurse. 



November 10 



19 34 



MOTION PICTURE HERALD 



15 



2,000 in 20 FAN CLUBS JOIN FORCES 
TO STOP FALSE STORIES ON STARS 



New Units in the Small Towns 
Would Aid Exhibitors With 
News of Pictures and War 
on Numerous Gossip Columns 

A concerted drive to curb the spurious 
distortion of facts by many of Hollywood's 
gossip columnists and fan magazine writers 
was launched in New York this week when 
some 2,000 young men and women repre- 
senting more than 20 socalled "fan clubs" 
combined their numerical strength in the 
Fan Club Federation — an organization 
which promises to extend its activities to 
every key territory in the country in its 
campaign to get at "the real truth about 
Hollywood.'' 

Of interest to many exhibitors is the fact 
that the Federation's first move is to be 
a nationwide membership drive in small 
cities and towns where fan clubs are not 
at present established. It is the Federa- 
tion's intention to give widespread pub- 
licity through inter-organization channels 
to pictures in which favorite stars may be 
playing, it being the Federation's conten- 
tion that this may in a large measure 
stimulate real interest among potential 
members as to the ultimate possibilities 
of such a nationwide organization. The re- 
sultant benefit to the exhibitor, especially 
in the small town where such publicity will 
not be so difFicult to put before the pub- 
lic eye, is obvious. 

Primarily, however, the purpose of or- 
ganization by the Federation of individual 
fan clubs into one national body is to bring 
to an end what its sponsors consider the 
gross misrepresentation of Hollywood per- 
sonalities, carried on for years, often with- 
out the knowledge or consent of the prin- 
cipals involved until too late, under the 
guise of gossipy news and the excuse that 
"this is what the fans want." 

Unfavorable Publicity Fatal 

"This is distinctly not what the majority 
of fans want," said Miss Gwen Troughton, 
Federation president, this week. "Such pub- 
licity as has been accorded stars and fea- 
ture players through the medium of the fan 
magazines and the gossip columns for many 
years has brought about the absolute down- 
fall of all too many players and has halted 
abruptly, if only temporarily, the careers of 
dozens of them. 

"In many instances it was discovered 
that writers had invented utterly untrue 
and, often, libelous concoctions about cer- 
tain stars," she said. "In more cases than 
it is possible to calculate stars have been 
and are still being misquoted and in a 
great many cases statements are made in 
stories which the player involved never 
sees or hears of until he reads it in print." 

The fans of the country are, therefore, up 
in arms against misrepresentation, she said. 
It will be the function of the Federation, 



acting for all of its member fan club units, 
to protest directly to studio publicity depart- 
ments whenever a story appears in a fan 
magazine or daily gossip column which is 
considered unfair to any star or about which 
there may be some element of doubt. At 
the present time. Miss Troughton indicated, 
protests are being made directly to the star 
himself. 

"Apparently, however, the stars are able to 
bring little influence to bear on their pub- 
licity departments," Miss Troughton said. 

The fan club is not a new type of or- 
ganization on the motion picture horizon. 
News of their activities has been reported 
regularly in the very magazines against 
which they are now about to launch pro- 
tests. Never before, however, have they 
organized, possibly because of the lack of 
interest displayed by film companies them- 
selves in their purpose and functions. 

Most producing companies have felt for 
some time that the average fan club repre- 
sented not a true cross section of public 
opinion but merely an excuse for the same 
type of intimate gossip about the stars as 
is purveyed to the public by the fan maga- 
zines. Added to this is the fact that some 
of the companies have publicly expressed 
themselves as being completely out of sym- 
pathy with fan clubs as an institution, it 
being the consensus that stars were obli- 
gated to considerable expense in the matter 
of financial upkeep of the clubs in question. 

No Financial Calls on Stars 

This, it now seems, is a mistaken idea. 
No fan club which to date has merged into 
the national Federation, Miss Troughton 
said, has ever made a request for financial 
assistance from a star, "nor will we allow 
any club joining us in the future to pursue 
such a policy." Miss Troughton explained 
that sometimes stars make small voluntary 
contributions, sometimes financial, but more 
often in the form of a typewriter or mimeo- 
graph machine. 

The cost of the Federation's program 
is to be borne exclusively by club mem- 
bers themselves. After the beginning of 
the new year the Federation's affiliation 
charge will be $1 per club and 50 cents 
for each individual club member. Hon- 
orary memberships — admittance to which 
requires a majority vote of the regular 
members In each club — are assessed at $1. 

"As far as cooperation in our aims and 
purposes from the motion picture companies 
themselves is concerned we quite realize we 
have considerable opposition to break down," 
Miss Troughton said. "At present Para- 
mount is the only company which definitely 
forbids its contract players to be members 
of clubs or to sponsor clubs. The Bing 
Crosby and Lanny Ross clubs are, there- 
fore, ostensibly radio fan clubs, but this 
certainly does not keep the members from 
boosting Crosby and Ross pictures for all 
they are worth." 

Miss Troughton explained that the av- 
erage individual fan club has a member- 



Cost To Be Borne by Federation 
Members with 50-Cent Dues; 
Clubs Barred From Soliciting 
Financial Help from Players 

ship approximating 100 persons and that 
when its sponsor's picture is playing at the 
local theatre the club members generally at- 
tend en masse. 

Other film companies, while not forbid- 
ding contract players to have fan clubs, "do 
not seem to approve of it,'' Miss Troughton 
said. The two exceptions to this are RKO 
Radio and Universal, who, the Federation's 
executive said, had been "most helpful." 

Clubs already belonging to the Federa- 
tion — which has been in active existence for 
only a few weeks — are as follows : 

The Mae Clark Club; The Official June 
Clyde Club; The Donald Cook Club; The 
Official Joan Crawford Club; The Bing 
Crosby Club ; the Official Bette Davis Club ; 
The Johnny Downs Club ; The Hamiltonians 
(Neil Hamilton) ; The Official Jean Harlow 
Club ; The Francis Lederer Club ; The Ger- 
trude Niesen Club; The Maureen O'Sullivan 
Club ; The Ginger Rogers Club ; The Lanny 
Ross Legion ; The Norma Shearer Club ; 
The Vagabond Lovers (Rudy Vallee) ; The 
Rudy Vallee Boosters ; The Rudy Vallee 
Heigh-Ho Club ; The Irene Dunne Club ; 
The Ruth Etting Ciub; The Madge Evans 
Club and the Onslow Stevens Club. 

Represented in this list of clubs by the 
stars for whom they are named are MGM, 
Paramount, Warner, RKO, Fox, Universal 
and others. 

Federation's Officers 

Officers of the Federation, in addition to 
Gwen Troughton, the president, are Min- 
nette Shermak, president Jean Harlow club, 
vice-president ; Marian L. Dommer, presi- 
dent Joan Crawford club, secretary ; Alice 
M. Kelly, vice-president Mae Clarke club, 
financial secretary ; Marion L. Hesse, pres- 
ident Ginger Rogers club, assistant secret- 
ary ; Irene L. Brettman, president Maureen 
O'Sullivan club, chairman of committees. 
Directors of the Federation are Mildred 
Buck, Thomas J. Ellis, Beatrice Gordon, 
Jane Greenberg, Dorothy M. Hulse, Jerrie 
Matatia, Marionne Oppenheim, William J. 
Schoeller, Winny J. Thompson and Olga 
Troughton, all of whom are executives of 
individual clubs. 

The Federation plans to publish every 
two months a magazine called Fan-Club- 
Fare. The editor-in-chief of the publication 
is Jean Betty Huber and subscription is in- 
cluded in the membership charge. 

Through cooperation with the New York 
chapter of the national Irene Dunne Club 
the RKO Keith at Flushing, L. I., this week 
attracted attention to its showing of "The 
Age of Innocence." The club's New York 
members met at the theatre and the man- 
ager had photographers on hand. Much 
space, with art work, was obtained in two 
Long Island daily newspapers. A wire from 
the star was used in the lobby. 



16 



MOTION PICTURE HERALD 



November 10, 1934 



AIN'T GONNA BE NO MORE ENGLISH 



Motion picture players will have to mind 
their p's and q's, and their broad a's as well, 
for the educators are about to put English — 
as spoken in Hollywood — "on the spot." 
Henceforth, if the educators have their way, 
the letter r will be pronounced something 
like a cross between the double-rf sound em- 
ployed by the British and the growling tiger- 
like r of the Philadelphian, but it will be 
pronounced. In any event, the American 
English in the film medium must be im- 
proved if the language is to survive — at 
least so say teachers of English and the 
English classics. 

According to William Cabell Greet, of 
the department of English at Columbia Uni- 
versity, President Roosevelt's diction and 
general deportment of speech is "a fine 
example of an educated American using few 
localisms and little of the vestigial British 
accent typical of his class." 

"We want to make Americans speak like 
Americans," said Dr. Greet, "jiot like a cross 
between Walter Hampden and an English- 
man. 1 doubt if 1 have anything of real in- 
terest to say to Hollywood in this respect, 
but it was with considerable pleasure that I 
agreed with the statement 1 saw attributed 
to Lionel Barrymore that concert! about 
speech had hurt more actors than it had 
helped. 

"I think it unfortunate, on the other hand, 
that as the influence of the 19th Century 
American school of elocution is growing 
weaker — except, perhaps, in the speech de- 
partments of our public high schools — an 
admiration for an equally false, socalled 
British accent is taking its place. These 
affected accents, lying outside the historic 
development of American English, may be 
said to be 'like the mule, without pride of 
ancestry or hope of progeny.' " 

Phonographing the Frosh 

Announcement was made recently at Col- 
umbia that Dr. Greet would supervise a 
full graduate course there, in addition to his 
regular duties, in a new "Language Room," 
equipped with recording instruments, discs, 
phonographs, charts and a phonetics ex- 
hibit. In addition, each Columbia freshman 
is to be required to make three phonograph 
records during the year, by which his speech 
defects may be corrected. These speeches 
are to be extemporaneous. 

Speaking for the industry's production 
branch in this weighty matter, Cecil B. De 
Mille last week expressed the fear that if 
Americans continue dropping their conso- 
nants there soon will be no recognizable 
English spoken anywhere in the country. 

They will be talking in grunts, like In- 
dians, Mr. De Mille said. 

"When I cast a feature picture, approxi- 
mately 70 per cent of the talent is innme- 
diately out," he said. "They sinnply can't 
speak the lines in English as required." 

Mr. De Mille bespoke a fear that the 
word yes will have become extinct in 



That's the Fear of the Educators, 
SoSomethingls ToBeDone About 
It; More Classics Held Solution 



RASSLIN' WITH 
KING'S ENGLISH 

Cecil B. DeMille, erstwhile profes- 
sor of English during the producing 
of "Cleopatra," found a real problem 
on his hands — and tongue — to wit: 

"I tried with desperation to get 
extras in the mob scene to speak the 
ivord 'wrestling' as it should be spok- 
en. Seventy-five per cent of them said 
'rasslin' '." 



America, this item having already become 
little more than a grunt, such as yeah or 
plain yah. The yes-men, however, are ex- 
pected to survive. 
Says Film Classics Would Help 

Dr. Stella S. Center, head of the depart- 
ment of English in Theodore Roosevelt high 
school, New York, felt that picturization of 
more of the classics would do much to im- 
prove the speech of Hollywood's actors and 
actresses. 

"Teachers of English all over the coun- 
try are much concerned with trying to raise 
the literary taste of young people and are 
trying to tie up English instruction in school 
with the entire life of the child," Dr. Center 
said. "That is why we have conversation 
groups of students and discuss radio pro- 
grams and what books and magazines to 
read. 

"On the subject of motion pictures, it 
should be understood that teachers of Eng- 
lish do not approve of the average screen 
version of classics. But it is felt that the 
motion picture is with us and that its in- 
fluence must be reckoned with. There is no 
sense in adopting an academic, highbrow, 
superior attitude. We cannot merely ignore 
the fact that children do go and will go to see 
moving pictures. 

Two Objectives 

"So we have been trying to attack the 
problem with two objectives in view, our 
main purpose being to make possible condi- 
tions that shall result in the presentation on 
the screen of pictures having higher stand- 
ards — both as to speech and method of pres- 
entation. We are trying to show the pro- 
ducers our ideals of better pictures and to 
train our pupils to more intelligent appre- 
ciation." 

Pupils in Dr. Center's classes are asked 
to note whether a picture is well cast, 
whether it is authentic as to dress and back- 
ground, whether the acting is sincere and 
artistic and, most important of all, whether 
the actors' speech is generally satisfactory. 

It is Dr. Center's firm conviction that 
within a few years, when the level of intel- 
ligent discrimination is raised everywhere, 
the result must be the production of higher 
class pictures and better speech, "since the 
taste of the audiences will demand them." 

Speaking for the Hollywood acting pro- 
fession — unofficially — Mary Boland said it 



was her conviction that the language of pur- 
est Boston eventually would become the 
standard of good American speech. This, 
of course, involves the broad a and the elim- 
inated r in the middle of words. 

"Boston English will become the standard 
speech of the films and from the movies it 
will be adopted by the people of the United 
States generally," Miss Boland said. "Lan- 
guage as dispensed in the 'Hub' is the 
purest English in the United States, and 
educated Bostonians speak better English 
than Londoners — always excepting King 
George, whose English is perfect." 

Miss Boland describes as "absurd" the 
"Oxford accent" — the affectation of many of 
those who have attended the British univer- 
sity and "a lot who haven't." 

The finest diction on the American stage 
or screen is that employed by John Barry- 
more, Miss Boland said, with Irving Pichel 
and Warren William deserving honorable 
mention. 

PJ^ irner Considers 
Film Scholarship 

A scholarship for students in colleges and 
universities where courses in motion pic- 
tures are offered was suggested to students 
of New York University recently by Harry 
M. Warner, president of Warner Brothers. 
Mr. Warner had been invited to address the 
motion picture class on "Problems in Motion 
Picture Production." 

"I am giving a great deal of thought as to 
what we can do to encourage what you 
are doing here," Mr. Warner told the stu- 
dents, "and I have several plans in mind. 
We may decide to select one student from 
each college where motion pictures are be- 
ing studied, and give him one year's trial. 
Perhaps it will be something like a scholar- 
ship. I think there is a distinct possibility 
of that and I am going to get in touch with 
vou later and probably give the idea a year's 
trial." 



Sol G. Newman 
Dies in London 

Sol G. Newman, managing director of 
Radio Pictures, Ltd., which handled RKO 
Radio pictures throughout the British Isles, 
died in London Tuesday. Mr. Newman's 
death followed a three-weeks illness. 

Mr. Newman, who was in his late 50's, 
had been in charge of the British company 
since its formation. No successor as yet has 
been appointed. 



Two RKO Units Dissolved 

J. Henry Walters, RKO attorney, has filed 
certificates with the secretary of state at 
Albany dissolving the Flatbush Leasing Cor- 
poration and St. John Riviera Corporation, 
which have become obsolete and are no 
longer operating. 



November 10, 1934 



MOTION PICTURE HERALD 



17 



WASHINGTON HOUSES 
JOIN IN PRESS TIEUP 



TO THE EDITOR 
OF THE HERALD: 

"Procrastination'' is a sour 
fifteen letter word meaning 
alibi to most people. Anyway 
I wish you to know that I am 
now a subscriber to your maga- 
zine. Believing there is no sub- 
stitute for authentic informa- 
tion I had to get on the list. 

Your magazine is almost as 
essential as film in the operation 
of a successful theatre business. 
Your features such as the "Cut- 
ting Koom," "Showmen's Re- 
views" and the "Release Chart" 
certainly contribute in making 
Motion Picture Herald the 
fine trade paper it is recognized 
to be. — Russell Anderson, Ca- 
sino Theatre, Gunnison, Utah. 



Circuits Thought Ready 
To Return to the ITOA 

Several independent theatre circuits in 
New York which recently left the local In- 
dependent Theatre Owners Association, are 
understood planning to return, the chief 
reason being unity in handling labor prob- 
lems. The ITOA is then expected to sign 
the code, and seek a clearance and zoning 
schedule for the territory. It is understood 
that Sam Rinzler and Louis Frisch may 
drop the Fox Metropolitan theatres from 
their operations in New York, since the 
houses are said to be unprofitable. 

Springer and Cocalis, New York inde- 
pendent circuit, has benefited from the fail- 
ure of RKO and Skouras to conclude a pool- 
ing deal on the Riverside and 81st Street 
theatres. RKO refused a Skouras pooling 
offer involving the houses and Skouras went 
to Springer and Cocalis. Maurice Browne 
and Bernard Barr are canvassing New York 
independents on their plan to merge 100 un- 
affiliated theatres into one large circuit. 

Allied Says Distributors 
Violate Code on Shorts 

Allied Theatres of New Jersey, in charg- 
ing that some distributors are violating the 
code clause relative to short subjects, has 
claimed that complete shorts programs are 
being forced, and that some companies are 
requiring exhibitors to spend as much for 
shorts this year as last. President Sidney 
Samuelson, who is also national Allied 
president, plans to outline the attack on the 
code to members at the next meeting of 
the organization, November 13. 

Independent exhibitors will meet in Des 
Moines, at the Hotel Kirkwood, November 
13, to discuss the music tax, the Tri-Ergon 
patent situation and the code, under the aus- 
pices of Allied Theatre Owners, Inc. It is 
expected that 18 leaders of the Allied or- 
ganization will meet in New Orleans next 
month for the national directors' meeting. 
Independent Exhibitors, Inc., Allied New 
England Unit, will meet on November 13 
in Boston. 



Connpeting Theatres Provide 
Cards and Question Boxes; 
Answers in the "Daily News" 

First-run motion picture theatres in the 
city of Washington, D. C, are participating 
in a joint newspaper publicity venture in 
conjunction with the local Daily News, a 
Scripps-Howard publication, in the nature 
of a question-and-answer service for the 
city's 500,000 inhabitants. The cooperative 
arrangement is unique in exhibition annals 
and is so constructed that it can be adopted 
in any city by competitive theatre owners 
to the advantage of all. 

The service was started last week with 
trailer announcements from the screens of 
the Earle and Metropolitan, both Warner 
houses ; RKO Keith's theatre, and Loew's 
Fox, Loew's Palace and Loew's Columbia. 

It was the idea of Don Craig, motion pic- 
ture and drama editor of the Daily News, 
to devote a portion of the amusement page 
to the answering of questions pertaining to 
the city's current motion picture attrac- 
tions in particular, and to the entire motion 
picture industry and its people in general, 
this to satisfy the public's curiosity and at 
the same time establish an outlet for mo- 
tion picture news and information. 

Theatres Distribute Cards 

The theatres provide printed cards for 
patrons and have set "question boxes" in 
the lobbies, through which queries find their 
way into the Daily News regularly through- 
out the week, in a special column which runs 
daily from 10 to 16 column-inches. 

In the first few days of the service, 
questions were being turned in at all the- 
atres at the rate of about 100 daily. 

Each exhibitor or theatre manager is 
responsible for the answering of those 
questions deposited In the question box at 
his theatre — at least, as many of the ques- 
tions as are germane to that particular 
theatre's program. 

The question cards must bear the name 
and address of the questioner, otherwise they 
are ignored. This gives the theatre addi- 
tional names for development of the regular 
mailing list to which are addressed programs 
and announcements of coming attractions. 

A single fundamental requirement must 
be met by all questioners (besides that of 
identification) and that is all queries must 
pertain to fact — no pure-opinion questions 
will be answered. 

Interest in Page Increased 

Of the questions deposited thus far. about 
50 per cent are of such a nature that the 
answers are suitable for publication, the 
other half pertaining to matters outside the 
self-imposed limitations. Of the unaccept- 
able 50 per cent, about half are obscene and 
bear no manner of identification. 

One of the direct benefits cited for the 
arrangement is creation of additional inter- 
est of readers in the amusement page with 
its advertisements. 

In the establishment of the service the 
Daily Nezvs created something of a record 



in aligning all the city's first run theatres 
for a common newspaper tieup. 

Newspapers heretofore have conducted 
question-and-answer services on the indus- 
try, but almost always in connection with 
some syndicated service. Usually the mate- 
rial is of a stock nature, and while these 
services have possessed some desirable quali- 
ties, they were manifestly inadequate for any 
particular locality and for the publicizing 
of the motion pictures then being screened. 

As published in the Daily News the ques- 
tions and the answers are tersely phrased, in 
order to get in print a maximum of queries. 
Each question bears the initials of the in- 
quirer. 



Gaumont British Gives 
Lee Five-Year Contract 

The first of a series of long-term con- 
tracts to be entered into by Gaumont British 
with key men in its American organization 
was announced last week with renewal for 
a five-year period of the tenure of Arthur 
A. Lee as vice-president and general man- 
ager. 

George W. Weeks, general sales manager, 
left New York Friday on a month's tour 
visiting Gaumont representatives in key 
cities. Deals placing Gaumont product in 
practically every first-run situation are re- 
ported to have been concluded with Publix, 
Loew's, RKO, Fox West Coast and War- 
ner Bros. 

Three new branch managers are Jack 
jMcCarthy, formerly with United Artists, 
Omaha; R. J. Heft, Des Moines, and Fred 
Abelson, Minneapolis. 

Lou Goldberg resigned from Gaumont's 
New York publicity staff and Arline De 
Haas has joined as head of the publicity 
department. 

Gaumont British has appointed Harry A. 
Eagles as exploitation representative for 
GB on the West coast. J. L. Schlaifer, 
New York branch manager, resigned his 
post this week. 



Ditmars, Zoo Head, Named 
To National Board Group 

The executive committee of the National 
Board of Review of Motion Pictures has 
elected Dr. Rajmond L. Ditmars, curator of 
mammals and reptiles at the New York 
Zoological Park, to its membership. 

Dr. Ditmars, who has just published in 
"Confessions of a Scientist" an account of 
many of his adventures in search of zoolog- 
ical specimens in strange parts of the world, 
has for years been making motion pictures 
for the purpose of spreading information 
about his special department of science, 
among which have been films showing the 
habits of little-known animals. 

In addition to writing many books, he 
has prepared a series of 42 reels of motion 
pictures called "Living Natural History." 

Goldstein With Rex 

Jack Goldstein has been named sales 
manager for Rex Premiums. Inc.. New 
York, a subsidiary of Progressive Poster 
Service. 



18 



MOTION PICTURE HERALD 



November 10, 1934 



Business Is Better 
Abroad: Klarsfeld 



18 MILLION BID MADE 
BY FWC CREDITORS 



Move by Fox Film and Chase 
Bank Called "Legal Technical- 
ity"; Wesco Name Changed 

A technical offer of $18,000,000 for the 

assets of Fox West Coast Theatres — a 
circuit comprising 325 houses in actual op- 
eration and about 75 others closed — was re- 
ported this week from Los Angeles to be 
planned by the circuit's principal creditors. 
According to the report, which could be 
neither affirmed nor denied in New York 
by Fox officials, who said they were "at 
sea" on the technical arrangements being 
made for reorganization, these principal 
creditors, in effect Fox Film Corporation 
and the Chase National Bank of New York, 
are prepared to make the $18,000,000 bid 
Thursday, following which Referee W. S. 
McNabb in Los Angeles is expected to set 
a hearing date, probably about two weeks 
later, when the private sale will take place. 

Called "Legal Technicality" 

Spyros Skouras, who is in New York, 
could not be reached for a statement, but 
one official described the $18,000,000 re- 
ported offer as "purely a legal technicality" 
having to do with the claims of both Fox 
Film and Chase National. 

"Even if they offered $90,000,000 for the 
circuit's assets," this official said, "neither 
Fox nor Chase would have to put up any 
actual cash." 

Under the reorganization plans under- 
stood to have been agreed upon by Chase 
and Fox Film, the name of Wesco as hold- 
ing company for the theatres will be changed 
to National Theatre Corporation. Papers 
for incorporation of the new company, which 
will have as its head Sidney R. Kent, Fox 
president, were filed in Dover, Del., this 
week. Capital stock was increased from 
1,000 shares to 1,800,000 at no par value. 
It is understood Charles Skouras will be 
first vice-president and W. C. Michel sec- 
ond vice-president. Mr. Michel is first vice- 
president of Fox Film. Mr. Kent also will 
head all Fox theatre units, including Fox 
Rocky Mountain and Fox Midwest. 

A petition for leave to appeal from an 
order signed by U. S. district court judge 
Julian W. Mack denying Archibald Palmer, 
counsel for a group of Fox Metropolitan 
bondholders, the right to examine officers 
and members of the Fox Metropolitan bond- 
holders' committee under Section 21 -A of 
the bankruptcy law, was argued before the 
U. S. circuit court of appeals in New York 
Monday. Decision was reserved. 

Subsidiaries to Follow Suit 

The resignations of Archibald R. Watson 

as president of Fox Theatres Corporation 
and Watson & Wilguss as attorneys for 
receivers were accepted by Federal Judge 
Martin Manton. 

Fox West Coast Theatres, under the new 
plan, will be known as Fox West Coast The- 
atres Corporation, the only difference be- 
ing the addition of the word "corporation." 
Spyros and Charles Skouras, who are in 



daily communication with Chase officials and 
Mr. Kent, are said to be the recipients of 
five-year contracts, with options for five ad- 
ditional years. 

Actual completion of the reorganization 
plans is not expected before the new year. 
After Fox West Coast, subsidiary groups 
are expected to follow the same procedure. 

On October 28 the last of the major claims 
against FWC was filed, one of these being 
for final settlement of compensation for the 
three trustees, Charles Skouras, William H. 
Moore and Charles C. Irwin. The sum 
asked is $200,000 for services up to Septem- 
ber 29. Another claim was filed by O'Mel- 
veny, Tuller & Myers, law firm, seeking 
$212,000. 

Spyros Skouras will continue as operat- 
ing head of all FWC houses, it was said 
in New York this week. 

Conferring in New York with Mr. 
Skouras and Mr. Kent is Rick Ricketson, 
operating head of Fox Rocky Mountain. 



Theatrical, Film Groups 
Pledge Aid to Charity 

Cooperating in the drive for $2,000,000 
for the Federation for the Support of Jew- 
ish Philanthropic Societies, representatives 
of the motion picture industry met last 
week in New York at the Motion Picture 
Club. Al Lichtman of United Artists heads 
the theatrical division. 

Present at the meeting and pledging sup- 
port were Phil Reisman, RKO; David 
Bernstein, MGM ; Sam E. Morris, Warner ; 
A. Schneider, Columbia; Edward Alperson, 
Fox; Harry Thomas of First Division, rep- 
resenting independents ; Harry Brandt, rep- 
resenting independent theatres, and others. 



Sonotone Stock Listed 

Listing of 185,250 additional shares of 
Sonotone Corporation voting common has 
been approved by the New York Curb Ex- 
change. According to the company, 100,000 
shares of the $1 par common will be sold 
for cash, 35,250 to employees, and 50,000 
will be held for conversion of 2,000 shares 
of outstanding preferred. 



Hal Home Marries 

Hal Home, advertising and publicity di- 
rector for United Artists, married Lea Sachs 
Wednesday morning at City Hall in New 
York. Immediately after a surprise luncheon 
tendered Mr. Horne at Leon and Eddie's, the 
bridegroom left for Hollywood. 



McNamee Contract Renewed 

Graham McNamee this week signed a new- 
two-year contract to continue as Universal's 
Talking Newsreel Reporter. 



Goldberg Joins Topical 

Lou Goldberg, recently resigned from 
Gaumont-British, has joined Topical Films 
to handle the Broadway showing of "Dealers 
in Death." 



Conditions all over Europe are improving 
despite a bad summer season experienced by 
motion picture theatres, Henri Klarsfeld, 
general manager for Paramount in France, 
Belgium, Switzerland, Egypt and the north 
of Africa, said Tuesday on his arrival in 
New York from Paris. 

"Big pictures are getting good grosses all 
over Europe," he said. 

Mr. Klarsfeld plans to remain in New 
York three weeks for conferences on new 
policies and to look at new pictures. 

Also arriving on Tuesday were Sol 
Lesser, Eddie Cline, director ; Clarence 
Brown, Tullio Carminati, Katharine Cor- 
nell. 

Milwaukee Variety Club 
Names George Fischer Chief 

Officers of the recently organized Milwau- 
kee Tent of the Variety Club have been 
named as follows : George Fischer, chief 
barker ; Dave Weshner, first assistant chief 
barker ; Charles Trampe, second assistant 
chief barker ; Sam Shurman, third assistant 
chief barker ; H. J. Fitzgerald, wagon man ; 
Ben Koenig, property man, and E. J. Weis- 
feldt, Ed Maertz, A. C. Gutenberg, J. O. 
Kent, Al Kvool, Art Schmitz, canvas men. 

Committee chairman have been named as 
follows : Mr. Weisfeldt, entertainment ; Mr. 
Fitzgerald, ways and means ; Mr. Weshner, 
publicity; Mr. Trampe, finance; Mr. Shur- 
man, house, and Mr. Gutenberg, constitu- 
tion and by-laws. 

John Hamrick Opens House 
In Portland, One in Seattle 

John Hamrick, independent theatre opera- 
tor in the northwest, has opened the New 
Orpheum in Portland, Ore., and plans to 
reopen the New Orpheum in Seattle. Andrew 
Saso is the manager of the Portland house. 
Stage and screen players featured the open- 
ing of the theatre. The Seattle theatre was 
formerly operated by Oscar Oldknow and 
associates, and will be completely renovated. 

Court Upholds Theatre 
Refusal of Broker Tickets 

Justice Albert Cohn of the New York 
supreme court last week upheld the right of 
a theatre to refuse admission to a person 
holding a ticket purchased from a specula- 
tor. The decision came when Justice Cohn 
refused an application for an injunction 
to restrain the Martin Beck theatre from 
refusing admission to holders of tickets pur- 
chased from Harry Cohen, ticket broker. 



General Talking Wins 
Theatre Countersuit 

General Talking Pictures has won a 
countersuit against Mermaid Cinema Cor- 
poration, operators of the Mermaid theatre. 
Coney Island, New York. The theatre own- 
ers removed De Forest reproducing equip- 
ment after having made severay payments, 
and sued General for the money paid. Gen- 
eral filed countersuit for the unpaid balance. 
A jury awarded General $3,400. 




CADfr 




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OF HAWAIIAN 



DICK nmi s% 



CHOICE 




November I 0. I 934 



MOTION PICTURE HERALD 



25 



COMPOSERS' SOCIETY 
RETURNS U. S. FIRE 



STORY SALES 



(Week Ending November 3rd) 

SOURCE OF MATERIAL TOTAL 
ORIS- FOR 
COMPANY INAL BOOK PLAY WEEK 



Fox I I 

Metro 5 5 

Paramount ... 2 I 3 

Universal .... I I 2 

Warners 2 2 



TOTALS FOR 

THE WEEK 9 3 I 13 

TOTALS SINCE 
SEPTEMBER I 62 63 14 139 



Alibi Ike, book, by King Lardner, purchased 
by Warner for Joe E. Brown; to be adapted 
by Bert Kalmar and Harry Ruby. 

Coast Patrol, origijial, by Dorell McGowan 
and Stuart Edward McGowan, purchased by 
Metro. 

Federal Dicks, original, purchased by Para- 
mount for either George Raft or Gary Grant. 

Fl.\sh Gordon, original, by Alexander Ray- 
mond, purchased by Universal from King 
Features Syndicate for a serial. 

Goodbye Again, book, by Ursula Parrott, pur- 
chased by Universal for either Margaret 
Sullavan or Jane Wyatt. 

Hell Afloat, original, by Fritz Lang, pur- 
chased by Metro, to be produced by David 
O. Selznick and to be directed by Fritz 
Lang. 

Haircut, book, by Ring Lardner, purchased 
by Warners for George Brent. 

Love While You May, original, by Edgar 
Selwyn, purchased by Metro for Ramon No- 
varro and Evelyn Laye, with music by Ar- 
thur Freed and Nacio Herb Brown. 

Man Alive!, original, by J. P. McEvoy, pur- 
chased by Paramount as a possible vehicle 
for Charles Laughton. 

Safe in Jail, original, by Sidney Skolsky and 
Claude Binyon, purchased by Fox, to be pro- 
duced by Robert T. Kane and adapted by 
Herbert Asbury. 

Small Miracle, play, purchased by Para- 
mount. 

Typee, original, purchased by Metro, and to 
be produced by Phil Goldstone with Mala, 
the Eskimo, in the lead. 

Untitled original, by Dashiell Hammett, pur- 
chased by Metro as a sequel to "The Thin 
Man," and as a possible vehicle for William 
Powell and Myrna Loy. 

Metro Declares Dividend 

Metro-Goldwyn Pictures Corporation has 
declared a regular quarterly dividend of 
one and three-quarters per cent on the pre- 
ferred stock, payable December 15 to stock- 
holders of record on November 30. 



Legitimate Code in Effect 

The revised code for the legitimate the- 
atre became effective late last week follow- 
ing a meeting of the code authority at the 
League of New York theatre headquarters. 



Elweil Booking Stage Shows 

Jack Elweli has completed arrangements 
for booking stage shows into all Lucas and 
Jenkins theatres in Georgia, numbering ap- 
proximately 60. 



Variety Club Plans Party 

The St. Louis Variety Club, one year 
old, will hold its annual banquet and ball 
shortly. There are now 100 members. 



Answers Monopoly Suit with 
Charges of Song "Piracy" 
by Radio and Fi\m Interests 

Denying that it has created a monopoly in 
the music field, or that it ever attempted to 
create one, the American Society of Com- 
posers, Authors and Publishers last week 
filed its answer to the Government's anti- 
trust suit in U. S. district court. New York. 
Every allegation of the Government per- 
taining to the Society's violations of anti- 
trust laws and restraint of trade was de- 
nied by ASCAP in its 42-page answer. At 
the same time the Society flung charges of 
song "piracy"' at both the radio and motion 
picture industries. Trial of the suit is ex- 
pected in January. 

The music tax compromise recently agreed 
upon between ASCAP and the Exhibitors' 
National Emergency committee is made a 
part of the Society's defense against federal 
charges of exorbitant royalty payments by 
theatre owners, ASCAP citing the agree- 
ment as an example of the "amicable system 
of collective bargaining through which the 
organization's music tax schedules are es- 
tablished." The answer also represents the 
exhibitors' committee as being "entirely 
pleased" with the compromise. The Mo- 
tion Picture Theatre Owners of America 
and the Allied States Association still are 
opposing the Society's seat tax schedules. 

Answers "Restraint" Charge 

The answer sets forth that during the 
compromise negotiations "it was freely and 
unanimously stated by the members of the 
committee that the exhibitors of America 
would be confronted with a tremendously dif- 
ficult and apparently insoluble problem in 
connection with the use of copyrighted mu- 
sical works, were the Society to be dis- 
solved." 

This statement has been generally con- 
strued as being ASCAP's direct answer to 
those portions of the Government's suit 
charging it with being a monopoly in re- 
straint of trade and recommending the So- 
ciety's dissolution. 

The answer also states that in nearly 
every hotel, restaurant, motion picture the- 
atre, vaudeville theatre, cabaret, dance hall 
and other place of public amusement, prior 
to the Society's formation, the most success- 
ful works of American authors and com- 
posers were appropriated and publicly per- 
formed for profit in direct violation of the 
copyright laws. The answer also inferred 
that such "piracy" by many of the more 
"irresponsible'' types of motion picture pro- 
ducers and exhibitors still goes unpunished 
and that constant friction between the So- 
ciety and the radio broadcasters is en- 
countered. 

Cites Exhibitor Agreennents 

That part of ASCAP's answer intended 
to show that its music tax schedules are not 
"arbitrarily established," as charged, but are, 
rather, the result of agreements arrived at 
through collective bargaining, lists as fur- 
ther evidence the negotiations which, the 



answer .states, were consummated with the 
MPTO of Michigan, MPTO of Virginia and 
committees "representing an exhibitors' as- 
sociation of Minnesota and South Dakota" 
and one representing "an exhibitors' associ- 
ation of North Carolina." 

Twenty-three exhibitor trade associations 
are named in the answer as "having been 
combined to form a united front for the pur- 
pose of defeating the right of composers, 
authors and publishers to a reasonable roy- 
alty." It also cites the "penny-a-seat war 
chest" championed by the exhibitors' emer- 
gency committee and charges the MPTOA 
with being responsible for an agreement "to 
issue questionnaires to every senator and 
congressman to get them committed to the 
fact that they would favor repeal of the 
law which secures performance rights to 
members of the society" and that "they pro- 
posed to engage in lobbying on a large scale 
for congressional action and to engage 100 
contact men for the purpose of inducing 
senators and congressmen to act in favor 
of the united front and in opposition to the 
interests of the Society." 

Campaigns Called Failures 

Much of the past history of exhibitor and 
broadcasters' litigation against the Society 
and opposition to music taxes is recited in 
the answer as having been either inefYectual, 
or decided in the Society's favor. It further 
mentions many legislative campaigns of both 
exhibitor trade associations and _broadcast- 
ers, asserting they were all failures, and 
while general denial of most of the Govern- 
ment's allegations is set forth, specific de- 
nials are made only as to the existence of a 
music licensing monopoly, an attempt to 
create one, or any violation of the anti trust 
laws or of restraint of trade. 

In conclusion the answer maintains that 
the Federal Trade Commission, the Depart- 
ment of Justice, various congressional pat- 
ents committees and federal and state courts 
have ruled in the past that the Society is 
engaged in "a lawful and legitimate enter- 
prise under the copyright laws." It also 
goes into detail regarding the Society's work 
in helping underprivileged authors, compos- 
ers and publishers and their relatives. 

ASCAP's answer was filed Thursday in 
U. S. district court. New York by Gene 
Buck, Society president, after having been 
drawn up by Nathan Burkan, ASCAP at- 
torney, who also is legal counsel for many 
of the large motion picture companies. 



Publishing Firm Reorganized 

Motion Picture Unit, publisher of the fan 
magazines Movie Classic and Motion Pic- 
ture, has been reorganized. Stanley V. Gib- 
son, the publisher, remains as president. As- 
sociated with him will be Samuel J. Camp- 
bell, Warren A. Angel and A. K. Taylor. 



Warners Fete Fliers 

Warner Bros, on Tuesday in Hollywood 
played host to Sir Charles Kingsford-Smith, 
Australian flier who last week arrived in 
California after a nonstop flight from Ha- 
waii. 



26 



MOTION PICTURE HERALD 



November 10, 1934 



LONDON FILM STUDIO 
TO COVER 97 ACRES 



British Hollywood to Employ 
1,000 When Completed; Film 
Institute Finishes First Year 

By BRUCE ALLAN 

London Correspondent 

Preliminary details are now available as 
to the studio which London Film Produc- 
tions is erecting at Elstree, in the close 
neighborhood of the British International 
Pictures and British and Dominions plants. 

Elstree's claim to be the British Holly- 
wood, and a serious rival to its American 
original, will be powerfully reinforced when 
this ambitious plan is in active operation. 

The plans show that Jack Okey, architect 
of the First National Burbank plant, intends 
to provide London with a studio of com- 
parable size and even more uptodate equip- 
ment. 

Ninety-seven acres of land will be occu- 
pied, with a frontage of three-quarters of a 
mile on a new bypass road, and such nat- 
ural features as woods, lakes and farm build- 
ings will be retained. 

The main studio building, which has a 
striking frontage, will house the executive 
offices and, behind, three sound stages im- 
mediately will be complete and fully 
equipped. 

Carpenters' and plasterers' shops and 
property rooms adjoin these floors and there 
is full provision for erection and transporta- 
tion of sets -without interruption. 

Special plans have been made for 
"crowds," including separate entrances to 
costume and makeup departments and an 
off-set retiring room which will abolish wait- 
ing on the set itself. 

Apart from small theatres for the viewing 
of "rushes" there will be a fully equipped 
preview theatre with armchair seats for 150 
and spacious anterooms and refreshment 
rooms. 

Air-Conditioning Against Fogs 

An air-conditioning plant will not only 
provide against the possibility of fogs, but, 
in combination with new ventilation 
methods, will prevent overheating. 

When London's plans are completed it is 
expected that close upon 1,000 will be em- 
ployed at the studio and its accessory lab- 
oratory and other departments. 

The studio will be vi^ired by Western Elec- 
tric. It should be ready for completion early 
in the spring of 1935. 

John Barrymore, Charles Laughton, Fred- 
ric March and Maurice Chevalier will be 
among the first artists to face the camera at 
the new plant. 

V 

Institute's First Year 

Proceeding without ajiy fuss, and in face of 
a certain amount of trade indifTerence, the Brit- 
ish Film Institute has completed a useful first 
year's work, which, as its just published Report 
shows, has covered an extraordinarily wide field. 

The Institute, founded in October of 1933, 
was the sequel to the investigations of an un- 
official Commission on Educational and Cul- 
tural Films which represented more than a hun- 



dred educational, scientific and social organiza- 
tions. 

The Commission's report, "The Film in Na- 
tional Life," is already a historic document. 
One of its main recommendations was the 
establishment of a central body to coordinate the 
efforts of all those concerned in advancement of 
the film. 

The British Film Institute is the answer. 
With a semi-official status, it is financed by a 
grant of iS.OOO a year from the Cinematograph 
Fund created by a levy on Sunday cinema 
receipts. 

Its aims are to increase the quality of 
films as entertainment and to extend their 
use in non-entertainment fields. One of 
the valuable things it already has done 
has been, by means of sectional panels, to 
enlist the active aid of many pulalic work- 
ers whose attitude to the cinema was pre- 
viously highly critical. 

There are panels on education, entertainment, 
international relations, medicine, social service 
and scientific research, among other things. 

The Institute also has supported the estab- 
lishment of film societies throughout the coun- 
try. 

Establishment of a central library of educa- 
tional films is a probable future activity of the 
BFI. 

V 

Production News 

Rowland Brown is expected to sign to direct 
a film for British International Pictures. 

* * * 

Franz Planer's camera work is likely to be a 
feature of Toeplitz's first production, "The Dic- 
tator." Andre Andreiev, art director, has pro- 
vided some magnificent sets. 

* * * 

Irving Asher gave a seven year Warner-First 
National studio contract to Errol Flynn after 
his first day's work for "Murder at Monte 
Carlo," in which Paul Graetz is starring at 
Teddington. 

* * * 

Maurice Sigler, Al Hoffman and Albert 
Goodheart, authors of "Little Man, You've Had 
a Busy Day," are coming to the Gaumont- 
British studio to write special numbers for Les 
Allen, British broadcasting crooner, who fea- 
tures in "The Code." 

* * * 

Raymond Massey, British stage and screen 
celebrity, is to play the lead in "Abdul Hamid," 
for B. I. P. ; neither Charles Farrell nor John 
Loder, previously announced, is now in the cast. 

* * * 

Gaumont-British has shot the Battle of Wa- 
terloo sequences, completing "The Iron Duke" 
at Edinburgh, using the Scot's Greys regiment 
and their famous horses. 



Korda, Marks on Board 
Of Colorgravure, Ltd. 

Alexander Korda, managing director of 
London Films, and Montagu Marks, direc- 
tor, have joined the board of directors of 
Colorgravure, Ltd., London, and Harry 
George, secretary of London Films, has be- 
come secretary of Colorgravure. Mr. Korda 
plans use of the Hillman three-color process 
controlled by Colorgravure on a feature to 
be made on completion of the new London 
Films studio in the spring. 

London Films has been associated with 
Colorgravure, a subsidiary of Gerrard In- 
dustries, Ltd., for some time. An exchange 
of stock has been arranged. 



Newspapers Laud 
IVarner's Plan 
To Class ify Films 

Commenting on the Warner plan to desig- 
nate all pictures shown in houses of the 
circuit in the Philadelphia territory, as 
adult or family entertainment, and employ- 
ing "A" or "F" for the designation, the 
Philadelphia Evening Public Ledger de- 
clared last week: 

"Warner Brothers' new system of classi- 
fying photoplays, which goes into effect 
tomorrow in all their neighborhood theatres 
here, is a decided forward step in the deli- 
cate matter of public relationship between 
cinema and its customers. . . . 

"One reasonable fear of the sponsors of 
the idea is that the audience may get the 
opinion that because a picture is labeled 
with an "F" it is a childish or juvenile 
offering. I only hope that the fear is not 
justified. ..." 

Commenting editorially in the same con- 
nection, the Philadelphia Bulletin said : 

"The plan of the Warner motion picture 
management to make a limited classifica- 
tion of their presentations at the neighbor- 
hood houses ... is in the nature of an ex- 
periment. It remains to be seen whether 
the motion picture patrons have been wait- 
ing to be told and want to be told which of 
the varied offerings they may accept most 
ald/Vantageously. . . . 

"But it is in a degree a recognition of the 
present problem of motion picture appeal 
and influence and the responsibility on the 
part of the exhibiting management for co- 
operation with the various efforts that are 
being made by individuals and organizations 
to solve that problem. . . . 

"The new plan does not go very far. . . . 
But it is worth trying. And, perhaps, its 
most encouraging significance is its open 
assumption of responsibility on the part of 
an important producing and exhibiting in- 
terest of a more careful examination of its 
offerings warranting an open mark of judg- 
ment in classification. ..." 

The Warner plan is meeting with some- 
what varied comment from the field. In 
Baltimore three exhibitors queried, J. Harry 
Gruver, Meyer Leventhal and J. Louis 
Rome, were agreed that the plan would not 
work satisfactorily. It is pointed out thai 
the M. A. Lightman theatres in Memphis 
have long made a practice of designating 
films as to classification. 

In Kansas, Missouri, Illinois and Iowa a 
similar plan was launched by Fox Midwest 
last August, and beneficial results havc 
been reported. Chicago circuit operators 
were not enthusiastic, while in Milwaukee 
the reaction was favorable. 



Adolph Barr Dies 

Adolph Barr, head of a combine controll- 
ing four theatres in Bay Ridge, L. I., and 
one in Brooklyn, died at the home of a niece 
in Lorain, Ohio, Sunday. He was 60. 



John E. Nash Dead 

John E. Nash, the original "Orphan Boy" 
of the Gilbert and Sullivan operetta, "The 
Pirates of Penzance," died in Los Angeles 
Monday at the age of 70. 



November I 0, I 934 



MOTION PICTURE HERALD 



27 



Consolidated Film WARNER WILL MAKE 
Note Plan Okayed COSMOPOLITAN Fl LMS 



Approval of the agreement reducing the 
monthly maturities on $1,500,000 of RKO 
secured notes held by Consolidated Film 
Industries was given last week in an order 
signed in New York by Federal Judge Wil- 
liam Bondy, who directed RKO to proceed 
with the carrying out of the agreement. 

However, Judge Bondy instructed Irving 
Trust Company, trustee for RKO, to try 
to obtain a bank loan at 4 or 5 per cent 
with which to retire the entire amount of 
the obligation at one time. Under RKO's 
agreement with Consolidated, RKO is 
given 45 months in which to retire the notes 
with interest at 6 per cent, the maturities 
amounting to $25,000 a month, plus inter- 
est, on the first of each month up to and 
including Feb. 1, 1937, and retroactive to 
last September 1, and $50,000 on the first 
of each month beginning March 1, 1937, and 
ending May 1, 1938. 

Under the original plan the maturities 
called for payments of $300,000 on the first 
of each month up to and including Jan. 
1, 1935, an arrangement which was de- 
scribed as "physically impossible for RKO 
to fulfill" by counsel for Irving Trust. 

A new corporation, understood to be 
wholly owned by Rockefeller Center, has 
been formed to become lessee of the Radio 
City Music Hall under the new agreement 
among RKO, Radio Corporation of Amer- 
ica and Rockefeller Center. This agreement 
must be approved by the federal district 
court in New York. A hearing has been 
scheduled for November 9, and if the agree- 
ment is approved, operation of the Music 
Hall, will, in effect, be completely inde- 
pendent of RKO, with W. G. Van Schmus 
continuing in charge of the Music Hall as 
managing director for Rockefeller interests. 
It is understood a minimum amount of 
RKO product will be contracted for annu- 
ally. The Music Hall will pay $700,000 
minimum annual rental to Rockefeller Cen- 
ter. 

Agreements covering RCA's advances to 
Rockefeller Center for rental deficiencies 
in the past, estimated at $900,000, also are 
included. 

RKO's remaining connection with the 
Music Hall under the agreement, it is un- 
derstood, is through RKO Service Corpora- 
tion, which will continue to perform cer- 
tain management services and be paid 
weekly by the Music Hall on the basis of 
a percentage of average gross receipts. 

Gaiety on Broadway 
To Show Foreign Films 

The Samjax Theatre Corporation has 
completed a deal with the Erlanger inter- 
ests to take over the Gaiety theatre on 
Broadway for the showing of foreign fea- 
tures. The date for the opening of the house 
has been set for November 13. Samuel 
Cummins and J. A. Koerpel head the com- 
pany. Opening attraction will be "Camicia 
Nera" ("Black Shirt"), by Mussolini. 



Open Sunday at Last 

The Linwood theatre at Pawnee City, 
Neb., one of the last theatres in Nebraska 
to start offering Sunday films, held its first 
Sunday performance recently. 



Succeeds MGM As Producer 
and Distributor of Marion 
Davies Vehicles in Hearst Deal 

On New Year Day, 1935, William Ran- 
dolph Hearst's Cosmopolitan Productions — 
whose chief attraction for several years past 
has been Marion Davies — will move its en- 
tire production staff and equipment from 
the Metro-Goldwyn-Mayer lot at Culver 
City to the Warner-First National studios 
in Burbank, Cal., where all future Cosmo- 
politan pictures will be produced and dis- 
tributed through Warner Bros. 

The arrangement, which brings to a close 
eight years of production and distribution 
teamwork between Cosmopolitan and MGM, 
was consummated this week between War- 
ner and Hearst officials as contracts were 
signed by Edgar B. Hatrick, vice-president 
of Cosmopolitan^ and Jack L. Warner, vice- 
president in charge of all Warner pro- 
duction. 

Mr. Hatrick's Hearst Me+ro+one News 
was not, however, included in the deal, 
and the reel will continue to be produced 
by the Hearst news staff and distributed 
by MGM, as at present. 

The reason generally advanced for the 
break is that Miss Davies was becoming in- 
creasingly dissatisfied with the roles assigned 
lier. Considerable friction was reported 
when the role of Elizabeth Barrett in "The 
Barretts of Wimpole Street" was assigned 
to Norma Shearer. Miss Davies' request for 
a test, according to reports, was denied. Mat- 
ters carne to a head when it was suggested 
to Irving Thalberg that Miss Davies play 
the title role in "Marie Antoinette." Miss 
Shearer was given the part. 

Cosmopolitan-Marion Davies Productions, 
of which Miss Davies is president, under 
the MGM production and distribution ar- 
rangements was backed by William Ran- 
dolph Hearst. Whether Mr. Hearst wUl 
continue to finance Miss Davies' pictures 
on the Wa_rner lot has not been announced. 
Hearst officials in New York on Monday 
indicated, however, that Miss Davies' sto- 
ries, casts, directors and production super- 
visors would be selected by the Hearst or- 
ganization. As to Cosmopolitan productions 
other than those in which Miss Davies will 
appear on the Warner lot, Hearst repre- 
sentatives could make no official comment. 

Other Cosnnopolitans To Be Made 

"We consider ourselves very fortunate in 
having obtained the services of Marion 
Davies for a series of star productions," 
said Jack L. Warner. "Our aim and ambi- 
tion will be to produce pictures with Miss 
Davies that will create even greater success 
than she has heretofore attained. In addi- 
tion to Miss Davies' star productions, we 
will also produce a series of Cosmopolitan 
pictures to be distributed by our company 
throughout the world." 

Said Miss Davies : 

"I feel very happy over my new arrange- 
ment with Warner Bros. I am confident 



that they will give me every cooperation in 
the production of my pictures and that I 
shall have greater individual opportunity." 

Whether Warner Bros, will actually 
finance Miss Davies' pictures was regarded 
this week in New York as of comparatively 
little importance in comparison with the 
fact of Warner distribution of her pictures 
with the vast resources of the Hearst news- 
papers behind it. 

"Breaks" for Warner 

For many years the 28 Hearst papers 
in the United States have accorded more 
publicity, probably, to Marion Davies' pic- 
tures than to those of any other star, while 
Mr. Hearst's publishers always have ap- 
peared slightly more partial to MGM stars 
tlian those of other companies. Although 
MGM will still maintain a definite entree 
to the Hearst news columns through the 
Hearst Metrotone News, publicity "breaks" 
are expected to go to the Warner organi- 
zation after the first of the year. 

Discussions between the Hearst organiza- 
tion and Warner over possible affiliation is 
not new. At least four years ago the 
Warner production chief almost had con- 
cluded an arrangement with Mr. Hearst 
for Miss Davies and the International 
Newsreel, but at the last minute Hearst re- 
newed the MGM contract. 

Cosmopolitan Productions, Inc., Ltd. — 
the previous official title of Miss Davies' 
company — late last week ''hanged its name 
to Cosmopolitan Corp., New York- City. 
Formerly it was a Delaware corporation, 
but no special significance was attached to 
the name change by the Hearst office in 
New York, it being described simply as an 
inter-company move. 

In Theatre and Filnns Since 1916 

Miss Davies, who was born Marion 
Dour as in New York City in 1900, has been 
engaged in the theatre and in films since 
1916, her first professional appearance be- 
ing in that year as a dancer in "Chu Chin 
Chow." Following this she cast her lot 
with the young motior. picture business and 
in 1918 appeared in "Runawav Romanv" 
for Ardsley-Pathe. "April Folly," "The 
Restless Sex," and "When Knighthood Was 
in Flower" followed in 1920-21-22 for 
Lasky, and in 1923 she appeared in Gold- 
wyn's "Little Old New York." Since that 
time Miss Davies has worked on the !MGM 
lot, in "Beverly of Graustark." "Tillie the 
Toiler," "Quality Street," "The Fair 
Co-Ed," "The Patsy," "The Cardboard 
Lover," "The Hollwood Revue," "ilari- 
anne," "Show People," "The Floradora 
Girl," "Not So Dumb," "Bachelor Father." 
"It's a Wise Child," "Five and Ten," 
"Polly of the Circus," "Blondie of the Fol- 
lies" and "Operator 13." 

The six Cosmopolitan productions slated 
for the 1934-35 season, two or three of 
which will star Miss Davies, will be re- 
leased by Warner, which means that those 
pictures scheduled for MG^I's new season 
list will not be made for that company. It 
is reported the first Davies vehicle under 
the new deal will be a Sidney Skolsky story, 
"IMovie Queen." 



28 

Hohlitzelle To Aid 
Saenger Solution 

With appointment late last week of Karl 
Hohlitzelle, head of the Interstate Theatres 
circuit and a theatre operating partner of 
Paramount Publix, as intermediary in the 
current negotiations between the Paramount 
trustees and E. V. Richards in connection 
with Mr. Richards' participation in reor- 
ganization of Saenger Theatres, Paramount 
took another step forward in bringing to- 
gether the many loose ends which still re- 
main in the way of final reorganization. 

The Saenger negotiations, it is under- 
stood, center around an adjustment of the 
provisions for participation of Mr. Richards 
and Paramount, respectively, in the stock 
of the reorganized Saenger company. Under 
the original provisions, Mr. Richards was 
to receive all Class A stock of the new com- 
pany for $25,000, with Paramount retain- 
ing all Class B shares. The trustees feel 
these provisions should be revised some- 
what more in Paramount's favor. 

Settlement of the long pending $5,099,000 
anti-trust suit brought against Paramount 
by E. M. Loew of Boston was agreed upon 
and a petition asking court approval is be- 
ing submitted at once iji New York by spe- 
cial master John E. Joyce. The settlement 
figure, it is understood, is in excess ot 
$100,000. 

This marks the second anti-trust suit 
settlement by Paramount within a month, 
the first being a settlement of the Edward 
Quittner suit of $5,100,000 for $10,000. A 
settlement of the anti-trust suit brought 
against Paraniount bv A. B. Momand of 
Oklahoma for $4,900^000 is scheduled for 
early negotiation. 

George J. Schaefer, Paramount Publix 
general manager, filed a $98,000 claim Mon- 
day under his contract which the Paramount 
trustees disaffirmed in September, 1933. The 
agreement was to run until February, 1935. 

A proposed agreement under which Madi- 
son Operation Company, Paramount subsidi- 
ary, would relinquish its lease on the Mc- 
Vickers theatre in Chicago, and obtain re- 
lease from all obligations in connection with 
the $1,600,000 mortgage bonds outstanding 
on the theatres, was approved by Federal 
Judge Coxe, who also approved a compro- 
mise and settlement of all claims against 
Paramount by Cecil B. De Mille Produc- 
tions, calling for payment to De Mille of 
$202,915 by Paramount Productions. 



Zanuck Takes Bromfield Story 

Darryl Zanuck, production head of 20th 
Century, has purchased the film rights to 
Louis Bromfield's story, "De Luxe." A 
stage version, done by the author and John 
Gearon, will be produced on Broadway by 
Chester Erskin, in conjunction with 20th 
Century, in line with the Zanuck plan to 
use the stage in the nature of a laboratory 
for the screen. 



To Release French Films 

Paramount plans the release in this coun- 
try of eight French pictures, beginning with 
this month. The pictures were produced at 
the company's Joinville studio near Paris. 
They will only be released in French-speak- 
ing communities and generally in Canada. 



MOTION PICTURE HERALD 



VAFEK COMMENDS 
FILM EDITORIALLY 

The management of the Harrison 
Theatre Corporation of Indiana calls 
attention to a highly laudatory edi- 
torial in the Fort Wayne News-Sen- 
tinel, commending the MGM picture, 
"The Barretts of Wimpole Street," 
which Tvas held over at the local 
Eniboyd theatre. The editorial points 
out that the newspaper had not hesi- 
tated in the past to criticize "off- 
color" pictures, but declares it "is just 
as eager to praise as to condemn." 



Six Memphis Theatres 
Indicted for Sunday Films 

Indictments were returned recently against 
six Memphis theatres for operating on Sun- 
day in the face of state and city "blue laws" 
by the new Shelby County grand jury. The 
indictments came as a surprise to theatre 
managers, as the old grand jury repeatedly 
had refused to indict. 

Indictments were returned against the 
Orpheum, Loew's State, Loew's Palace and 
the Strand, downtown theatres, and against 
two neighborhood houses. 

Germany Bars Two 
Of Most Popular Stars 

Two of the most popular motion picture 
players in Germany have been barred by the 
government from appearance in any future 
films. Adolph Wohlbreuck was barred on 
the ground that he is non-Aryan, Paul Hoer- 
biger for making indiscreet remarks con- 
cerning the Nazi regime during a private 
conversation. 



Miss Rolf Due in January 

Tutta Berntzen Rolf, Scandinavian act- 
ress signed by Winfield Sheehan of Fox 
while he was abroad recently, will come to 
the United States in January. She has 
appeared in films in various European coun- 
tries. 



Abeles Assumes Duties 

Arthur Abeles has begun his new duties as 
manager of the Warner Mexico City ex- 
change, succeeding Felipe Mier, who has 
taken over a projection and accessory busi- 
ness. 



Goldstein Heads Schine Club 

Louis Goldstein, chief booker for the 
Schine circuit, at Gloversville, N. Y., has 
been elected president of the Schiners Club, 
an employees' benefit association, for the 
year 1934-35. 



Graham With United Artists 

John Graham, until recently British In- 
ternational Pictures representative in Kan- 
sas City, has joined the local United Artists 
sales staff. 



Reports Business Better 

Charles Stern, assistant to Al Lichtman, 
general sales manager of United Artists, re- 
turning from a Buffalo trip, reported busi- 
ness in upstate New York better. 



November 10, 1934 

Fred Meyer New 
Aide to Laemmle 

Fred S. Meyer, former president of the 
Motion Picture Theatre Owners of Wiscon- 
sin and Upper Michigan, and long a leader 
in exhibition circles, leaves Milwaukee this 
week to become assistant to Carl Laemmle, 
as advisor on production from the ex- 
hibition standpoint at the Universal Studios 
on the Coast. A farewell party was given 
him Wednesday night. 

Mr. Meyer began his motion picture 
career, so to speak, in 1910 as manager of 
the Grand theatre in Chicago. From that 
time he was successively salesman, local 
branch manager in several cities and for 
several companies, theatre manager, and on 
several occasions representing Universal. 

He has been president of the Milwaukee 
Theatre Managers Association. In 1933 he 
took over the lease of the Alhambra the- 
atre in Milwaukee, which he had previously 
managed. He is a vice-president of the 
MPTOA, and has represented the unaffili- 
ated exhibitors on the grievance board. 

Royster Heads Ohio 
Paramount Subsidiary 

Harry L. Royster has been named gen- 
eral manager of South Ohio Theatres, Inc., 
at Hamilton, Ohio, a subsidiary of Para- 
mount's Famous Theatres, organized to op- 
erate three theatres in Hamilton and two in 
Middletown. The move returns Paramount 
to a dominant position in both cities, involv- 
ing leases on the Paramount, Rialto and 
Palace in Hamilton and the Paramount and 
Strand in Middletown. All but the Strand 
had been returned to the former owner, the 
Taft Estate, Cincinnati. 

Shirley Temple Is Sued 
By Agents in California 

Shirley Temple, 6-year-old Fox star, was 
named defendant in a suit filed in California 
supreme court last week. Elinor O'Reilly 
and Gene Mann, complainants, declared they 
are the agents of the child and obtained for 
her a five-year Fox contract and another 
for New York personal appearances at 
$7,500 per week. They asked the court to 
construe the terms of their contract in view 
of these engagements. The suit also named 
George and Gertrude Temple, Shirley's par- 
ents. 

New Orleans Neighborhoods 
Book Serials and Vaudeville 

Neighborhood theatres of New Orleans, 
80 per cent of them, are turning to serials 
and vaudeville to supplement films in fight- 
ing the competition of night clubs and beer 
gardens. The move is made also to avert 
an expected attendance decline because of 
the new admission tax. 



Clifton Brennan Dead 

Clifton Brennan, 49, former president of 
the Motion Picture Operators' Local No. 
163, Louisville, died there last week, follow- 
ing a heart attack. He had been president 
of the local for many years. 



DANGER and DEATH 
CANNOT WAIT 

—even for a woman! 

Maddening nightmares of blazing planes 
tortured the sleep of this valiant band . . . 
whose terrors their comrades never knew. 
Some sought courage in the warmth of 
wine . . . others found comfort in soft, cool 
arms. But none could forget the horrible 
dreams . . . that only too often came true ! 

And Warner Baxter smashes to the 
heights in his most compelling 
dramatic role I 



1 




WARNER 

BAXTER 



tn 




HELL in the HEAVENS 

ti>ith 
Conchita 

MONTENEGRO 
RUSSELL HARDIE 

Herbert Mundtn • Andy Devine 
Wiliiam Steitins« Ralph Morgan 

Produced by M Rodkett Directed by John BIystone 
Screen play by Byron Morgan and Ted Parsons 
Based on the play '*The Ace" by Herman Rossmann 



as he joins the parade of praise 




JESSE L. LASKY 



Production 

with 




LORETTA YOUNG 
JOHN BOLES 

Directed by Irving Cummings. Screen play by Sonya 
Levien and Ernest Pascal. From the novel by Rian 
James. Adaptation by Rian James and Jesse Lasky , Jr. 




32 



MOTION PICTURE HERALD 



November 10, 1934 



EQUIPMENT CODE HEARD; 
FILM LEVIES IN EFFECT 



Large Companies Protest Rules 
Framed by Authority Agency 
Committee; Decision Soon 

With the exception of the hearing on the 
motion picture theatre supply dealers' re- 
vised NRA code at Washington and the 
final settlement of the controversy between 
independent distributors and members of 
the Code Authority over the producer-dis- 
tributor assessment schedule, the motion pic- 
ture code front was comparatively quiet 
during the week. 

Other developments included : 

1. Opposition by major companies to 
rules framed by the Agency Committee of 
the Code Authority. 

2. Division Administrator Rosenblatt 
ruled that members of code boards appointed 
with industry approval may not be dis- 
missed because any particular group fears 
they may be antagonistic to that group's 
interest in the future. 

Equipment Code Presented 

With a mere handful of witnesses present, 
a code for the motion picture and theatre 
equipment and supplies distributors was pre- 
sented to the NRA through Deputy Adminis- 
trator Frank H. Crockard on November 2 by 
J. E. Robin of New York, president of the 
Independent Theatre Supply Dealers' Asso- 
ciation. 

Proposed as a supplen-v:nt to the general 
wholesale code, the agreement contained no 
labor provisions but an amendment regulating 
hours of employment and wages was submitted 
during the hearing. 

In submitting the code, Mr. Robin said his 
organization represented 56 of the 69 companies 
in the industry which last year had sales of 
about $7,000,000, of which non-members of his 
organization accounted for about $3,000,000. 

The code was also supported by Mrs. M. G. 
Ashcraft, of the Sears Ashcraft Manufacturing 
Company, Los Angeles. While the company 
would not come under the agreement, Mrs. 
Ashcraft explained, it is deeply interested 
because unfair trade practices among the dis- 
tributors had brought conditions to a point 
where they were no longer able to meet their 
bills and the company was in a position where it 
could no longer finance them. 

The proposal was further supported by J. C. 
Hecht of the Daylight Screen Company, Chi- 
cago, also a manufacturer. 

Emphasizing that his opposition to the code 
was in no way to be construed as opposition to 
the NRA and explaining that his company was 
operating under the recovery program, R. P. 
L^Rue of the National Theatre Supply Company 
opposed adoption of any agreement on the 
ground that such benefits as would accrue would 
not offset the inconvenience and expense. 

Assessment Schedule Settled 

Final settlement of the controversy between 
independent distributors and the members of the 
code authority over the producer-distributor 
assessment schedule was reached November 2 
following conferences between Harold S. Bare- 
ford of the finance committee of the Authority 
and officials of the NRA. The schedules are 
now in effect. 

With but one protest filed, and that apparently 
designed to lay the basis for future action, 
should such be desirable, on the ground that it 
constituted taxation without representation, the 
exhibitor assessment schedule was approved by 



the recovery administration, covering contribu- 
tions for the last half of the current year. 

No changes were made in the amounts to be 
charged under the producer-distributor schedule, 
but provisions were incorporated to safeguard 
the interests of the independents, and as ap- 
proved by the administration it is provided that 
the total contribution of the independent group 
shall not exceed $18,000. If the contributions 
exceed that amount they will be credited to the 
independents, pro rata, against their 1935 con- 
tributions and if found to be greater than the 
sum to be collected next year, the excess will be 
refunded. 

Further, it was stipulated, the 1935 schedule 
shall be revised so as to eliminate as far as 
possible any chance of collecting excess con- 
tributions. 

As a third concession to pacify the inde- 
pendents, it is provided that any company which 
believes its assessment is too heavy may appeal 
to the code authority for relief. 

Agency Reports Debated 

Acceptance of the report of the agency com- 
mittee was urged by Harold S. Bareford and 
an attorney for the MPPDA November 1 at 
a brief public hearing at which were present 
less than a half-dozen persons, none of them 
members of the committee. 

As a result of the arguments presented by the 
producer representatives, it is considered prob- 
able the recovery administration will reject the 
rules proposed by the committee and require it 
to prepare new rules more in conformity with 
the instructions of the motion picture code. 

The rules as written, it was declared, are 
confusing and ambiguous and deal more with 
relations between agents and their principals 
than between agents and producers, although 
the latter was the only subject contemplated in 
the code. 

Further, the committee, it was charged, seeks 
to have the President sign the order making the 
rules effective, giving them an importance out 
of proportion to their place in the code, of which 
they should properly be a part. 

As an added argument, the producer repre- 
sentatives asserted that the rules were written 
on the basis of the California laws and would 
likely be found to be in conflict with the laws 
of other states where they might be applied as 
well as with the Federal statutes. 

Partial explanation of the failure of any West 
Coast agents to attend the hearing was found in 
a letter from Ralph H. Blum, Beverly Hills, 
Calif., protesting that the meeting should have 
been held in Los Angeles because "all the per- 
sons affected" axe in the West. 

The statements were challenged by the 
MPPDA attorney, who declared there are as 
many agents and nearly as many artists in 
New York, and that Eastern activities have 
so expanded in the past few years that the East 
is becoming recognized as a production center. 

Laying down the principle that members of 
code boards appointed with the approval of the 
industry may not be dismissed because any par- 
ticular group fears that they may be antagonistic 
to that group's interest at some undefined future 
date. Division Administrator Sol A. Rosenblatt 
last week rejected an appeal of the Independent 
Exhibitors Protective Association, Inc., of 
Philadelphia, for reorganization of the Phila- 
delphia clearance and zoning boards. 

While it was indicated in New York this 
week that Kansas City's clearance and zoning 
schedule will in all probability be adopted by the 
Code Authority and put into effect around 
December 1, Jay Means, Kansas City Inde- 
pendent Theatre Owners president, said that "it 
looks as if the major distributors are out to sell 
protection." 



B. and K. Answers 
Newspaper Charge 
Of Delayed Runs 

A cartoon drawn by James Tinney Mc- 
Cutcheon, appearing last week on the first 
page of the Chicago Daily Tribune, and 
which intimated that Chicago "never gets 
first run movies until long after they appear 
in most American cities," was answered 
this week by circuits in that city as being 
contrary to fact. 

While the local motion picture censors 
were admitted to be the cause of the post- 
ponement of some films, and that extended 
runs of highly successful pictures likewise 
delay general exhibition, officials of Balaban 
and Katz declared Monday that the Chicago 
situation is no different than that existing 
in other large cities insofar as prompt re- 
lease of new pictures is concerned. 

It was pointed out that "Monte Cristo," 
which is only just closing its Los Angeles 
first-run exhibition, was shown in Chicago 
some time ago. 

"No other city, not excepting New York, 
has the important neighborhood theatres 
which Chicago has," said William Hol- 
lander, publicity and advertising director 
of B. & K. "And, to hundreds of thousands 
these neighborhood houses are their first- 
run theatres. When these pictures appear 
in key houses five weeks after a 'Loop' 
showing, many feel that Chicago is behind 
in release schedules. They forget the 'Loop' 
must come first." 



Equity Council Approves 
Screen Guild Affiliation 

Formal approval of the Screen Actors' 
Guild as an affiliate of Actors' Equity Asso- 
ciation was given Friday in New York by 
Equity's Council. The Equity approval vote 
will now be resubmitted to the Class A 
membership of the Guild in Hollywood. A 
two-thirds majority vote must be recorded 
before the organization can be recognized 
under the Americaai Federation of Labor 
charter for the entertainment industries, 
held by Equity. 

Producers in Hollywood this week de- 
clared unanimously that they have no ob- 
jections to individuals or groups joining 
either Equity or the Guild so long as such 
memberships do not instigate labor troubles 
in Hollywood. 

The Friday approval provides that any 
affiliation agreement between Equity and 
the Guild may be terminated, that where 
the Guild seeks the aid of organized labor 
such labor shall be sought through Equity, 
and that the Guild pay a share of the tax 
which Equity pays to the A. F. of L. 

The question of a possible double set of 
dues remained unsettled. 

Warner Cuts Prices 
In Milwaukee Houses 

The Warner circuit has announced new 
low price scales for the Egyptian, Venetian 
and State, Milwaukee neighborhood theatres. 
Numerous of the cities in the state have 
instituted double features. Several of the 
circuit's local neighborhood houses are ex- 
pected to be dropped in the near future. 



November I 0, I 934 



MOTION PICTURE HERALD 



33 



'HERE'S DEFINITELY A PICTURE BUY' 



LOST HORIZONS 

This is definitely a picture buy and a box- 
office topper, or else I lose my gift as the 
descendant of old Tiresias, the famous sec- 
ond-sight man of Athens at the time Xan- 
tippe was razzing Socrates for hanging 
around with the soap-box fix-its of the 
Pershing Square of the Greek metropolis 
instead of bringing home the bacon and 
kiddie-cars for the little Socrateasers. 

In twenty scenes, three acts, using up 
exactly 54 characters, with two or three 
revolving stages and planting the beautiful 
and accomplished Jane Wyatt definitely in 
the big headlines, "Lost Horizons" (Lau- 
rence Rivers, Inc., producing), is, strangely 
enough, without any real author. It has 
been tinkered and re-tinkered with by sev- 
eral persons. The result is, as usual, the 
play sometimes lacks intelligibility, drags, 
and is often non. seq. 

However, the boys out on the big camera 
ranches (where the snow on the mountain- 
tops needs cleaning — have you noticed?) will 
remedy all that. For here, in concept, is a 
mighty grand picture of what would have 
happened to Janet Evans if she hadn't 
committed suicide. 

The moral of this drama is: if you are 
thinking of Having Done with the Whole 
Bloody Thing — don't! Stick around just a 
day or two longer. Prosperity, Happiness 
and, maybe. Uncle Morgenthau are right 
around the corner with a Big Surprise. 

Janet, an aspiring young actress (Los 
Angeles), has great hopes. She is aljan- 
doned, however, by the fellow she loves and 
whom she was engaged to marry. He has 
got a job in the East. She has given up her 
career for him. She commits suicide — gun. 

Now we are taken to "the Hall of Rec- 
ords," which are located on the other side 
of the grave. Here the "Director" gives 
Janet several books to read which show what 
her life would have been and how through 
suicide she has destroyed the pattern of 
other lives that would have touched her own. 

The ensuing scenes of this Broken Thread 
and Ruined Patterns play take us to Atlantic 
City, Montreal, New York, Kansas City and 
finally back to the Hall of Records. 

When Janet's whole life is spread before 
her and she sees the havoc she has done not 
only to herself but to others she knows the 
meaning of purgatory. 

She meets again the man who jilted her. 
He has become District Attorney. She has 
made a great success on Broadway and he 
finds her glamorous again and wants her. 
And Janet wonders how the emotion she had 
once held for him had deceived her into 
thinking it was love. 

She has found her real mate in the play- 
wright whose play she has put over, and has 
brought to him both fame and success. They 
adore one another and are to be married. 

And what happens instead? By her un- 
fortunate act she brings blight and disaster 
upon the heads of others. Another girl takes 



Says DeCasseres of "^Lost Hori- 
zons/' But ''Order, Please'' and 
''Bridal Quilt" Are Less Adaptable 

By BENJAMIN DeCASSERES 

her part in the play. It is a complete failure. 
The playwright in despair takes his own 
life. Murder, seduction, and many other 
things run the sub-plots and sub-sub-plots. 

So you see here are all the blood and 
gizzard of a swell picture entertainment, 
which is not swell at all in the stage present- 
ation because of lack of vividness, incohe- 
rence and too many chefs. 

And Miss Wyatt should do this in pic- 
tures. She's the lady for this show. 

Pictii-re value, 100 per cent. 

ORDER, PLEASE 

Just about the time when I feared that 
the murder-mystery play was going into 
what the doctors call a senile slump up bob 
George Busbar and John Tuerk with a play 
called "Order, Please," by Edward Childs 
Carpenter, who adapted it from a play by 
Walter Hackett, and who, in turn, for all I 
know may have taken it from Alec Dumas. 

The screen — thank God ! — is never with- 
out its murder-mystery show. I can always 
find somewhere in this New York burg a 
house that's playing wall-tapping dicks, pis- 
tols that suddenly come out of innocent 
door-drapes, and a long shot of a good sound 
corpse stretched out on a swell rug as though 
it were trying to look through a hole in a 
Boor at a reception to Dizzy and Daffy 
Dean. 

Although Vivienne Osborne and James 
Bell do their best in Mr. Carpenter's bois- 
terous and breath-panting "murder comedy," 
I cannot here report anything high and 
mighty or tasty for the picture trade. It is 
all too obvious, too stagey, too ancient. 

Nevertheless, "Order, Please" will in- 
dubitably go to Hollywood. It will make a 
fair program filler between a W. C. Fields 
schnozzle-comedy and the esoteric connip- 
tions of Slim and Zasu. 

We are in what the scholarly George Raft 
would call a New York hostlery — the Hotel 
Diplomat, to be more precise. 

In blows a young guy from Wyoming who 
has come to New York to sample brunettes, 
or what have you. He once longed from the 
depth of his Cheyennesque soul to become a 
detective. Kismet grants his wish — and how ! 

Next to him a stockbroker has been mur- 
dered. "His body lies crumpled on the floor" 
(I quote one of my old Paramount titles). 

The Wyoming Wonder skins downstairs 
(oh, I forgot — there's a valuable bracelet 
lying alongside the corpus balonie, the prop- 
erty of a Russian Countess) to unfold the 
news. 

Ha ! Ha ! When he, they and those get 
back to his room the corpse is in his trunk ! 

When the dead ex-dabbler in stocks rolls 
out of the trunk, when the lights go out and 
Great Doings are done on the stage, when 
women scream and strong men yank out 
their flasks and some lout in the gallery yells 
"Heil, Hitler" — you may be sure you are 
in the right place. 

Well, anniehow. the Wyoming Van Dine 



solves tiie murder with a button, I think, and 
goes west with Phoebe, the telephone oper- 
ator. O chortle, ye cherubs ! 

Nothing here for Max Reinhardt or Mon- 
sieur Zanuck, as you see. 

Picture value, 40 per cent. 

BRIDAL QUILT 

"The Bridal Quilt" is the story of a lamb 
from Kentucky who got stewed on the Ro- 
mantic Ideal. 

It will be a picture some day, but not one 
that will cause the flight of any great num- 
ber of exhibitors to the Riviera to spend 
their gains. 

Tom Powers wrote this play. Powers is 
the memorable "Dear Old Charlie" of 
"Strange Interlude." He is a fine actor, 
but as a playwright he is too thin, too 
vague — too — too — too — well — I regret to say 
it — mushy. 

Vera Murray, Charles Dillingham's sec- 
retary for many years, produced "Bridal 
Quilt." It was her initial venture. She had 
a grand first night — a regular Hollywood 
opening night — but I fear that that will end 
the matter — at present. 

The smart Bartons of New Jersey are 
motoring down through Kentucky. Car runs 
into a ditch, or something, oh, I rememter-^ 
a crick. 

While Jim Barton is doing the fixing the 
wife is picked up in the arms of a mountain 
Launcelet, Wash Alexander, and he carries 
her over the crick to keep her fleshlings from 
being splashed. 

He falls for her— necking is so proletarian 
around this Kentucky digging — and goes 
moon-eye and calf-mooing over the Fine 
Lady. 

Swing the audience now to a swell "draw- 
ing-room" reception of the Bartons in their 
New Jersey home. Wash busts in — he's on 
the track of his Isolde. Sturdy Old Kain- 
tuck laddie appears in door of monocle-and- 
cocktail nest! Picture it— what? 

But now rides the Climax on the Winds 
of Destiny. Wash doesn't know that his 
Queen of Sheba has a Solomon on her 
staff — her husband — just old Jim Barton, 
who lies 'round in ditches tinkering with 
gas-buggies. So when she breaks the news 
the proud Son of Kentucky cannot take it. 

So what? Nothing. They send the poor 
booby back to his old Kaintucky home and 
then the good-natured husband drives his 
wife down so that she can apologize for not 
introducing him when they met in the crick. 

Farewell, fond dream, etc. 

Picture value, 40 per cent or less. 



Don Bell Dead 

Don Bell, 65, co-inventor of the projec- 
tion machine, was found dead of asphyxia- 
tion at his home in Brawley, Cal.. last 
week. He had inhaled gas from the exhaust 
of Ills automobile. 



34 



MOTION PICTURE HERALD 



November 10, 1934 



PUBLIC RESPONDS TO 
IMPROVED PICTURES 



Press Reflects Audience Appre- 
ciation of Higher Class Prod- 
uct; Better Attendance Seen 

Definitely favorable reaction of the public 
to motion picture product of the new season 
is reflected in the reaction of editorial writers 
and dramatic critics. Much of that comment 
concerns the trends of production since 
Joseph I. Breen rolled up his sleeves and 
began applying- the functioning of the Pro- 
duction Code Administration directly to the 
studios, from story to finished production, 
July 15th last. 

In the critical expressions of writers in 
the daily newspapers and the religious press 
these conclusions appear most frequently : 

Quality of product has shown marked 
improvement. 

Censorship boards are making compara- 
tively few cuts. 

Dignified and Intelligent themes are 
prominent In the new films. 

Producers are concentrating upon gen- 
eral audience appeal. 

Patrons have elevated their standard of 
screen taste. 

Box office receipts have Increased. 

Historical, biographical and high grade 
musical offerings are evident. 

Entertainment value has been height- 
ened. 

New patronage is being attracted. 

Following are excerpts from writings in 
the daily and church press in the past month 
and from all parts of the country. 

New York TIMES 

By Andre Sennwald 

. . . Not in the recent memory of callous 
cinema reporters has the Mecca of the Pacific 
launched such argosies as those which reached 
Broadway during the past month. . . . 

The films which Broadway has exhibited in 
the last four weeks are remarkable not alone 
for their quality and their general excellence of 
achievement, but even more for the dignity and 
lively intelligence of the themes they explore. . . . 
V 

Brooklyn (N. Y.) TABLET 

In less than five months a revolution has 
taken place in the film world. Mr. Hays, Mr. 
Breen and the others have vindicated every con- 
fidence which the Legion of Decency has re- 
posed in them. The cleanup has been consistent, 
immediate and almost complete. The producers 
have kept the agreement and abided by the 
rules of the game. ... 

All the lists note a great decrease in "banned" 
pictures. Our own, the oldest and best known 
lists, has jumped from 20 to 25 indorsed pictures 
to SO and 60. Another list . . . 173 pictures. 
Of these but 21 or 12% are banned. And of 
the 12% only 3 have come out since Joseph 
Breen started to enforce the new code . . . the 
City of Chicago censorship board — a very strict 
body — in the last three weeks has not made a 
single cut in any picture, we are told. . . . 

And in a news dispatch from Rome in 
the same issue, Most Rev. John /. Cantwell 
was quoted as follows: 

I told the Pope that reports have reached me 



that for several weeks there has been a very 
notable improvement seen in pictures exhibited 
for the first time in Los Angeles. The Pope 
heartily welcomes the change. . . . 

V 

Youngstown (O.) TELEGRAM 

The 15,000 or more people who attend movie 
theatres in this city each day in normal times 
have been commenting on a decided upturn in 
quality within the last few months. 

And there is something to think about in the 
fact that the producers are concentrating on 
what is termed by the trade, "family audience" 
pictures. . . . 

V 

Wilmington (N.C.) STAR 

. . . There is an added dignity about the 
cinema in recent weeks that cannot be denied. 

The change, in our opinion, is not due entirely 
to the efforts of religious bodies and others to 
eliminate the objectionable. Rather there has 
been an improvement in the tastes of the aver- 
age picture goer. . . . 

V 

Detroit (Mich.) NEWS 

By Harold Heffernan 

. . . Hollywood has been cleaning up its own 
front yard so well that local board members 
have had little to do but sit back comfortably 
in their easy chairs and watch the celluloid 
footage whirl through the projectors. . . . 
V 

Rochester (N. Y.) TIMES-UNION 

By Amy H. Croughton 

. . . The new crop of pictures, made under the 
supervision of Joseph Breen . . . indicate that 
the majority of the producers and directors are 
at least willing to co-operate with the backers 
of the campaign for decent entertaining pic- 
tures. . . . 

V 

Greenville (S. C.) PIEDMONT 

. . . Patronage of movie theatres has in- 
creased steadily. Current reports show that so 
far this year box office receipts are running 10 
to 30 per cent ahead of last year's. . . . 

V 

Washington STAR 

The nation-wide church campaign to "clean 
up" motion pictures has obtained such good re- 
sults that the West End Citizens' Association 
Censorship Committee has decided further work 
will be unnecessary. . . . 

V 

Providence {R. I.) VISITOR 

With the improvement in Providence, at 
least, there has come an increased attendance, 
although there have been some pictures that 
were entitled to a better patronage than they 
received from those who are desirous of insist- 
ing that the film cleanup be made permanent. . . . 
V 

Los Angeles (Cal.) TIMES 

By Chapin Hall 

The new fall output is now speaking and the 
result is satisfactory. Historical and biographical 
presentations, together with high grade musical 
offerings, are popular. Business at the theatres 
is improving. Less importance is given to bio- 
logic abnormalities. ... 

V 

Chicago CHRISTIAN CENTURY 

By Fred Eastmatt 

... I have seen several of the pictures bear- 
ing this (Production Code Administration) 
label and in justice I think I should say that to 



me they seemed worthy pictures, free from 
objectionable features. . . . 

V 

Brooklyn (N. Y.) EAGLE 

By Martin Dickstein 

It is beginning to look as if all that censorial 
tumult and shouting, instead of discouraging the 
movie makers, is actually having a stimulating 
efl^ect upon the manufacturers of celluloid enter- 
tainment. Cetainly the town has never had a 
more bountiful supply of good pictures to see 
and hear. . . . 

V 

Houston (Tex.) CHRONICLE 

. . . Apparently the new releases are taking 
on a greatly improved tone. . . . 

V 

Phoenix (Ariz.) REPUBLIC 

The campaign of the churches for the re- 
moval of dirt from pictures has been successful, 
thanks to the ready cooperation of the producers 
of 90 per cent of the films. . . . 

V 

Atlanta (Ga.) GEORGIAN 

. . . New movie-goers have been recruited 
from those persons who stayed away from films 
which offended them. Old movie-goers have 
been coming back. . . . 

V 

Flint (Mich.) JOURNAL 

. . . The motion picture industry has im- 
proved its productions materially. The problem 
of the future is to keep them so. . . . 

V 

Harrisburg (Pa.) PATRIOT 

. . . There is satisfaction in what seems to be 
an iniprovement in the films. . . . 

V 

Waterbury (Conn.) AMERICAN 

... In general, it may be hazarded, the 
moral quality of the movies was never so 
meticulously chaste since the far-distant days of 
John Bunny and Flora Finch. . . . 

V 

Wilmington (N. C.) NEWS 

. . . The quality of films is becoming finer. 
Whether the pendulum swings back again in 
another decade is problematical but for the 
moment things in the industry, from the stand- 
point of refinement, are definitely on the up- 
grade. . . . 

V 

Boston CHRISTIAN SCIENCE MONITOR 

By E. C. Sherburne 

Hollywood today is turning out a larger pro- 
portion of relatively first-rate motion pictures 
than ever before. 

Paramount Race Reel 
In N. Y. Before Others 

One of the most decisive international 
"scoops" in newsreel history was scored by 
Paramount Thursday morning when the 
North German Lloyd steamship Bremen 
docked in New York delivering Paramount's 
views of the England to Australia air race 
a full week ahead of the other leels. 

Paramount had arranged with two of the 
aviators. Ken Waller and Cathcart Jones, 
to speed up their return trip and be "ex- 
pressmen" for Paramount News. 



Samuel Meyer Dies 

Samuel C. Meyer, 73, veteran showman of 
the Northwest, died last week in San Fran- 
cisco. He was associated for many years 
with William Ely in operation of the old 
Hippodrome and Helig theatres in Portland. 



Sarecky with Wanger 

Louis Sarecky, former associate producer 
for Radio, has joined Walter Wanger Pro- 
ductions on the Coast as general manager. 



LIFE AND BEAUTY... 
YOUTH AND LOVE 




IVING WEEK ATTRAC 



KEY CITIE 



Fiction's most delightful child since "Jo" of "Little Women" 
in a worthy successor to that immortal screen masterpiece 




Presented with 
pride by 

RKO RADIO 




Wl^SIRLEY as "ANNE" 



m p. HEGGIE HELEN WESTLEY 

D ir^edWi^^^g^f^i cholls , Jr. . . Book published by L. C. PAGE & Co., Inc, 



38 



MOTION PICTURE HERALD 



November 10, 1934 



§HOWMEN*$ REVIEWS 



This deparfment deals with new product 
from the point of view of the exhibitor 
who is to purvey it to his own public 



Flirtation Walk 

(First National) 
Soldier Romance 

Showmen who desire to sell their attrac- 
tions should find plenty which is both neces- 
sary and valuable to work with in this picture. 
Given unique and colorful backgrounds of army 
post, Hawaii and West Point Military Acad- 
emy, it is composed of practical entertainment 
and showmanship elements whose merits in cre- 
ating and satisfying public enthusiasm have been 
proved. 

The picture is the romantic story of a soldier 
boy, tracing his career, crowded with many 
amusing and appealing incidents, from rear 
rank buck private to Cadet Corps regimental 
commander. The substantiating love story ac- 
companiment engenders spontaneous human in- 
terest. This quality is given an added appeal 
by the manner in which romantic and in-line- 
of-duty conflict is interpolated. Tinged with 
gay comedy, music both sentimental and mar- 
tial, the picture also develops spectacle both 
alluring and thrilling. The picture features a 
striking Hawaiian ceremonial dance, and at 
West Point presents many heretofore unre- 
vealed glimpses of dormitory and student 
activities as well an unusual parading pageantry. 
Always the show is keyed to a popular pitch. 

The picture opens in Hawaii. There under 
the spell of tropical moonlight and emotions 
that surge in tune to the native dance spectacle, 
rookie Canary and the general's daughter. Kit, 
fall in love. Their romance is short-lived, as 
when Lt. Biddle intrudes upon their almost 
clandestine affair. Kit apparently double crosses 
the amazed boy. Hurt because he is accused 
of inability to understand because he is neither 
officer nor gentleman, Canary resolves to be- 
come both. 

He wins an appointment to West Point. 
Several reels are devoted to picturizations of 
the manner in which the cadets live and are 
trained. Each year, new honors come to Canary, 
and they are always a thrill to Sgt. Scrapper 
as he reads of them in the kid's letters. Marked 
by many sequences featuring the Cadet Corps 
on parade, the story moves into Canary's 
senior year. 

Again Kit comes into the picture. Seeing 
her rookie here on parade, the old affection 
flames again, but even a walk along the Cadet's 
sparking ground, Flirtation Walk, cannot break 
down the boy's reserve or eradicate the sus- 
picion that Kit once before got him into a jam. 

Canary is writing the Senior play. The 
Corps selects Kit to play the heroine. In many 
ways the playlet satirizes lightly the Kit- 
Canary-Lieutenant Biddle romance. Only 
when the script calls for a kiss does Canary 
realize that he's in love. Throwing discretion 
to the winds, he dashes out to inform the sacred 
but willing-to-know Kit of his discovery. Found 
violating the rules again as well as the "officer- 
gentleman" tradition, Canary resolves to re- 
sign, only to have Scrapper, who has come to 
see his protege graduate, talk him out of it and 
to have Lt. Biddle understand that he cannot 
stand in the way of real love. 

In title, cast names, story idea and the color 
and_ fanfare that marks its production there is 
available showmanship for any type of cam- 
paign. Being the kind of attraction that justi- 
fies the spending of a little extra monev as well 



as personal effort to stir up patron curiosity, 
the more intensive the advance, the better 
patron response should be. — McCarthy, Holly- 
wood. 

Produced and distributed by Warner-First National. 
Directed by Frank Borzage. Screen Play by Delraer 
Daves. Original story by Delmer Daves and Lou 
Edelman. Music and Lyrics by Allie Wrubel and 
Mort Dixon. Dance numbers directed by Bobby Con- 
nolly. Assistant director. Lew Borzage. Art director. 
Jack Okey. Photography by Sol Polito and George 
Barnes. Supervisor, Robert Lord. Film editor, Wm. 
Holmes. Technical directors, Colonel Timothy J. 
Lonergan and Lieut. P. Eckles. Gowns by Orry- 
Kelly. P.C.A. Certificate No. 350'. Running time, 85 
n'.inutes. Release date, Dec. 1, 1934. 

CAST 

Dick 'Canary' Dorcy Dick Powell 

Kit Fitts Ruby Keeler 

Sgt. 'Scrapper' Thornhill Pat O'Brien 

Oakie Ross Alexander 

Spike John Arledge 

Lieut. Biddle John Eldredge 

Gen Fitts Henry O'Neill 

Sleepy Guinn Williams 

Gen. Landacre Frederick Burton 

Chase John Darrow 

Eight Ball Glen Boles 



Broadway Bill 

( Columbia) 
Comedy-Drama 

Although the title suggests otherwise, this is 
a different kind of race track picture. As it 
combines drama, romance, lively and colorful 
comedy and packs a potent but unique heart 
appeal, it's a fresh story of a man, the horse 
and a girl. Full of that atmosphere, both realis- 
tically and by illusion, that has made horse- 
racing the sport of king and commoner, it builds 
to a vivid action race sequence and then crashes 
to a_ tragedy — a great horse breaks his heart 
to win and with honors befitting a hero is buried 
on the track where he ran his epic race. Though 
the picture does a lot of fooling about to reach 
its objective, it seems to have the peculiar 
quality that makes for popular attractions. 
There is action and color for the men folk, 
and it possesses a novel romantic angle that 
no smart exhibitor will overlook. 

Dan, although very much in love with his 
wife_ Margaret, has little desire to be just a 
cog in the industrial domain of the small town 
tycoon, J. L. Higgins. Rising in rebellion, he 
takes to the road with his horse, Broadway 
Bill, and Whitey. An old race track man, he 
knows his way about. Broke, he runs into his 
old pals the Colonel, Happy and others. In 
their relations the comedy sequences are con- 
centrated. 

On his first test, Broadway Bill, unused to 
the ways of the track, runs away. In stalling 
off feed bills, caring for sister-in-law Alice, 
who sympathetically follows him to the track, 
Dan and Whitey have a hectic time. Pathos, 
tinged with comedy, first is inserted, as rain 
seeping through the miserable stable roof gives 
Bill a cold on the eve of the Derby. Heroic 
measures, plus the application of a little mind 
over matter theory, bring the horse around. 
With the excitement of far-flung pool room bet- 
ting interpolated, in which a gag to get money 
is inserted by the Colonel and Happy to drive 
the odds on Broadway Bill down, the stage is 
set for the race. This is a classic of action. 
Fighting for his head against a jockey in league 
with the gamblers. Bill just manages to nose 
out the gamblers' favorite — to somersault over, 
dead. The memorial services portrayed in a 



sincere and sympathy-stirring manner, the pic- 
ture shifts back to Higginsville. Margaret has 
divorced Dan. Higgins has sold off his enter- 
prises. The family is gathered for one final 
meeting. Rocks crash through the windows, 
Alice is the first to know it's Dan, and dashes 
out to him, to be quickly followed by her father 
who at last sees in Dan the kind of fellow who 
makes life worth living on the open road with a 
pair of new horses. 

This picture promises both pleasing entertain- 
ment and some new and diff'erent showmanship 
possibilities. It's the kind of attraction that 
should be circused. — McCarthy, Hollywood. 

Produced and distributed by Columbia. Original 
story by Mark Hellinger. Screen play by Robert 
Riskin. Directed by Frank Capra. Photographed by 
Joseph Walker. Produced by Harry Cohn. Running 
time, when seen on Hollywood, 105 minutes (to be' 
cut). Release date, to be determined. 

CAST 

Dan Brooks Warner Baxter 

Alice Higgins Myrna Loy 

J. L. Higgins Walter Connolly 

Happy .• Lynn Overman 

Colonel Raymond Walbum 

Whitey Clarence Muse 

Edna Margaret Hamilton 

Eddie Morgan Douglas Diunbrille 

Margaret Helen 'Vinson 

Henry George Meeker 

Arthur Jason Robnrds 

Mrs. Early , Helen Flint 

Mrs. Winslow Helen Millard 

Rube Harry Holman 

Henchman Charles Levinson 

Henchman Ward Bond 

Judge Edmund Breese 

Pop Harry Todd 

Joe George Cooper 

Colhns Charles Wilson 

Whiteall Paul Harvey 

Baker Edward Tucker 

Dan s Jockey Frankie Darro 



Student Tour 



(MGM) 

Musical Comedy-Drama 

W'ith comedy the predominant element, plus 
music, a chorus dance number or two, romance 
and action in a crew race, this film presents 
lively and entertaining screen fare, with its ap- 
peal apt to be general. 

A new melody, vocalized by the principals, 
may be reproduced over lobby amplifiers to 
attract pedestrian attention. That comedy is to 
be emphasized in the selling is clearly indicated 
by the fact that Jimmy Durante and Charles 
Butterworth have the leading roles, sharing with 
Maxine Doyle and Phil Regan. 

The basic idea of the story has an element 
of showmanship novelty. The college crew wins 
a big race, and is eligible to compete with an 
English crew provided the members pass their 
course in philosophy. LInable to do so they 
take the trip anyway, the professor accompany- 
ing them as a way out of the difficulty. With 
Butterworth as the professor of philosophy, and 
Durante the crew's trainer, becoming room- 
mates aboard ship there results the greater 
part of the film's considerable comedy. 

The college atmosphere is readymade for 
the younger set among the patronage, while the 
comedy offered by the two leading players is 
the appeal to the older folks, while the general 
appeal may be indicated in the musical aspects 
of the film and the chorus numbers. 

Regan is stroke of the college crew which 
is preparing for a trip to Europe for a race, 
part of the trip to be a student tour around the 
world. The hitch is the philosopy course, under 



November 10, 1934 



MOTION PICTURE HERALD 



39 



Butterworth's direction, which no one, seems 
able to pass. A group of girls, led by the college 
siren, Florine McKinney, ties the professor in 
a closet, and burns the results of the examina- 
tion. But the failure holds, and it is only after 
the professor is prevailed upon to accompany 
the group and examine them again later, that 
they leave. Miss Doyle, Butterworth's niece, 
wearing shell-rimmed glasses, a demure ex- 
pression and a retiring mamier, goes along as 
the professor's secretary. 

Aboard ship, with the trip enlivened by the 
song and dance numbers, the comedy of Du- 
rante and Butterworth and the romance of 
Regan and Miss McKinney, there is lively 
screen entertainment. Miss Doyle is in love 
with Regan, and he, infatuated with Miss Mc- 
Kinney, only pities the mouse-like secretary. 
But at the ship's masquerade ball he dances 
with a masked girl who is the hit of the party. 
He pursues her but cannot learn her identity. 
Miss McKinney later makes him believe she was 
the girl. It is only at a party somewhere in 
Europe that he discovers his error and the 
real identity of the girl at the masquerade. 
She will have nothing to do with him. At the 
race in England, it is discovered that the coxs- 
wain has lost his voice, and Miss Doyle goes in 
as a substitute for him. The crew wins with 
the aid of a singing coxswain, and she and 
Regan are reconciled. The appearance of the 
radio tenor, Nelson Eddy, singing one number, 
may be worth attention. 

It is a salable film, and of general appeal. — 
Aaronson, New York. 

Produced and distributed by Metro-Goldwyti-Mayer. 
Producer, Monta Bell. Directed by Charles F. Reis- 
ner. From the original story by George Seaton, 
Arthur Bloch and Samuel Marx. Screen play by 
Ralph Spence and Philip Dunne. Music and lyrics by 
Nacio Herb Brown and Arthur Freed. Dance numbers 
by Chester Hale. Synchronization by Jack Virgil. 
Art director, Cedric Gibbons. Associates, Arnold Gil- 
lespie, Edwin B. Willis. Photographer, Joseph Val- 
entine. Film editor, Frank Hull. P. C. A. Certificate 
No. 287. Running time, 87 minutes. Release date, 
Oct. 5, 1934. 

CAST 

Hank Jimmy Durante 

Lippincott Charles Butterworth 

Ann Maxine Doyle 

Bobby Phil Regan 

Lilith Florine McKinney 

Mushy Douglas Fowley 

Jeff Monte Blue 

Cayenne Betty Grable 

Mary Lou Fay McKenzie 

Jakie Bobby Gordon 

Dolores Mary Loos 

Peggy Pauline Brooks 

Hercules Herman Brix 

Nelson Eddy By Himself 

Dance Team Florence and Alvarez 



The Painted Veil 

(MGM) 
Drama 

This is a Greta Garbo picture and she is 
about its only showmanship asset. As far as 
its entertainment quality is concerned — a slow 
moving, heavily tempoed drama of outraged 
love and a woman's moralistic regeneration 
influenced by her husband's humanitarianism — 
it is that style of' entertainment quite apt to 
create derogatory rather than favorable word- 
of-mouth advertising. At best, because of Miss 
Garbo and the picture's artistic caliber, its 
major appeal most likely will be limited to the 
intelligentsia. Whatever mass enthusiasm Is 
aroused will, undoubtedly, be the result of 
smart showmanship rather than anything the 
picture itself will create. 

With dialogue the sole interpretative medium, 
action is practically nil. Only in one instance, 
an elaborately mounted and spectacular Chinese 
ceremonial sequence, is there any spontaneous 
flair. Likewise, comedy relief is at a minimum. 
Whatever laughs there are come along late in 
the picture, and then they are eflfective only 
because they afford a contrast to the heavy and 
somber atmosphere. 

The actual story is just another exposition 
of the triangle love premise. The major locales 
are Hongkong and interior China. Husband 
Walter Fane, busily tending the needs of teem- 
ing thousands of Chinese, has little time to give 
his wife, Katrin. Although she fights against 
she succumbs to the affections of philander- 



ing Jack Townsend. Her husband learns of 
Katrin's faithlessness and when Townsend's 
disavowal of her comes at the same time, the 
stage is set for Fane's revenge. 

Forcing her to accompany him to cholera- 
infested interior China, he labors to eradicate 
the scourge. Katrin is left to think and fear, 
her only bright spots being the visits of Wad- 
dington and his philosophical comedy. When 
Fane cracks under the strain, the real woman 
in Katrin is revealed. Audiences are left to 
presume that, from this purgatory, husband 
and wife will enter a heaven of trusting eternal 
love. 

There are many problems to be solved and 
handicaps to be overcome in the showmanship. 
It would seem that concentrating on Garbo 
alone, making whatever use is possible of the 
other cast names, and coming out straight 
from the shoulder and informing the public 
that this is serious dramatic romance, would 
be the most effective way of presenting it. 
— McCarthy, Hollywood. 

Produced and distributed by Metro-Goldwyn-Mayer. 
A Hunt Stromberg production. Directed by Richard 
Boleslavsky. Screen play by John Meehan, Salka Vier- 
tel and Edith Fitzgerald. From the novel by W. 
Somerset Maugham. Musical score by Herbert Stot- 
hart. Recording director, Douglas Shearer. Art direc- 
tor, Cedric Gibbons. Associates, Alexander Toluboff, 
Edwin P. Willis. Gowns by Adrian. Photographed by. 
William Daniels. Film editor, Hugh Wynn. Run- 
ning time, 90 minutes. Release date, Nov. 23, 1934. 
CAST 

Katrin Greta Garbo 

Walter l-'ane Herbert Marshall 

Jack Townsend George Brent 

General Yn Warner Oland 

Herr Koerber Jean Hersholt 

Frau Koerber Beulah Bondi 

Mrs. Townsend Katharine Alexander 

Olga Cecilia Parker 

Amah Soo Yong 

Waddington Forrester Harvey 



6-Day Bike Rider 

(Warner) 
Comedy 

Of the drawing power of the name and comic 
appeal of Joe E. Brown the exhibitor is well 
aware, and when that comedian is concerned 
in the thrill, spill and speed of the famed six- 
day bicycle races, plus an incidental but none- 
theless entertaining romance, the result is the 
kind of attraction which should be comparatively 
simple in the selling and wide in its appeal. 

The title in itself, when tied in with the name 
of the star, has its value, and the active theme 
opens the way for all sorts of local exploita- 
tion stunts. Unusually eflective in attracting 
pedestrian attention at a Broadway theatre was 
the stationing of several riders, on regulation 
racing wheels, in an open store window above 
the street adjacent to the theatre, where they 
pedaled their way to nowhere on raised wheels, 
while continuing crowds watched. 

Another element is the appearance in the cast 
of Frank AicHugh, who almost never fails to 
find an appreciative audience, and who, in this 
case, is Brown's partner in the big race. Oppo- 
site Brown in the romantic aspect of the story is 
Maxine Doyle. 

The race itself and its complications have 
been handled with as much excitement, thrill 
and punch as anyone could wish. There is a 
nationwide interest in that major sporting- 
event of the year. Whatever the film may lack 
in unusually hilarious comedy moments, it defi- 
nitely makes up in action and punch. 

Small town station agent Brown is an ardent 
cyclist and the "financay" of Miss Doyle. To 
the town comes Gordon Westcott, trick cyclist 
at the local theatre, who loses no time in appro- 
priating the attention of Miss Doyle, much to 
Brown's chagrin. As a bumpkin who thinks 
he is quite a lad, Brown is highly entertaining. 
When his girl, annoyed by his conceit, turns 
him down, he leaves town, running into Mc- 
Hugh en route. McHugh has the same inten- 
tion as he, entering the big race, and they be- 
come partners. 

In their capacity as bicycle messenger boys, 
they have plenty of time to practice. Browai, 
delivering a message, finds Westcott at a room- 
ing house, mistakes a voice he hears for that 
of Miss Doyle, fights with Westcott and lands 



in jail. The race starts without him, and Mc- 
Hugh begins to ride alone. Brown is finally 
freed, and races on an appropriated bike through 
the crowded streets to the velodrome, a rather 
hilarious sequence in the old fashioned style. 
At the velodrome, he enters the running just in 
time, disrobing as he rides. 

Through an accident, an ether-saturated cloth 
is caught in his rear wheel. As he speeds about 
the track, he nearly renders unconscious all the 
other riders, and then himself. But finally, of 
course, the team wins the big race, and the girl 
is waiting for him at the finish. 

It is lively, amusing entertainment, and by 
all means may be shown to the, entire family. — 
Aaronson, New York. 

Produced and distributed by First National. 
Directed by Lloyd Bacon. Story and screen play by 
Earl Baldwin. Photographed by Warren Lynch. Film 
editor, George Amy. Art director, Anton Grot. Vita- 
phone orchestra conducted by Leo F. Forbstein. P. 
C. A. Certificate No. 289. Running time, 69 minutes. 
Release date, Oct. 20, 1934. 

CAST 

Wilfred Simpson Joe E. Brown 

Phyllis Jenkins Maxine Doyle 

Clinton Hemmings Frank McHugh 

Harry St. Clair Gordon Westcott 

Colonel Jenkins Arthur Aylesworth 

Mrs. Jenkins Lottie Williams 

Mrs. St. Clair Dorothy Christy 

Radio Announcer Harry Seymour 

Uncle Ezra Lloyd Neal 

Pop O'Hara William Granger 

College Rhythm 

( Paramount) 
Comedy 

Farce comedy in which the colorful hysteria 
of highly commercialized football enthusiasm is 
applied to modern department store manage- 
ment, gags, girl glamour, music, dancing and 
cheering section stunts, are the materials of 
which this laugh show is built. A showman- 
ship feature, it places at one's disposal a whole 
host of tricky and unique possibilities that not 
only can take advantage of the screen presenta- 
tion of the radio-vaudeville favorite, Joe Penner, 
but also the ways in which the Stacey emporium 
was reestablished. 

Larry Stacey, star piccolo player in the Gol-. 
lege band, is much in love with Gloria, as the 
foil for egotistical, in a funny way, all-Amer- 
ican halfback "Love and Kisses" Finnegan. 
Despite temporary glory, Larry predicts his 
nemesis will be a bum. A couple of years 
later, Finnegan is all that while Larry is man- 
ager of his father's store. Modernistic in every 
way, the only thing it doesn't have is customers. 

Arriving simultaneously on the scene, Finne- 
gan, a bum, but cockj% talks J. P. Stacey into 
applying a combination of musical comedy and 
football furore to business management, with 
a pro eleven as the star attraction. Come also 
Penner and his duck, to flick hilariously in and 
out of the picture continually. The customers 
also desert rival merchant \\'himple and Fin- 
negan rides high while Larry is shuffled into 
the background in business as well as love. 

Amid much tomfoolery all around, Whimple 
organizes a team and challenges the Stacey 
stars. The night game makes great use of 
every two-reel comedy gag, and features some 
unusual geometric chorus girl numbers in 
rhythm with Alimi's singing, cheer leading and 
body twisting. 

Of course, there are the heroics where Larry 
is inserted into the fracas to take a beating 
from the Whimple gridsters as well as his own 
mates. But after the Whimple team resorts to 
the strategy of turning the lights out to score 
a touchdown, Penner shows Stacey how to pay 
back in kind. The finale has Finnegan winning 
Gloria, while Larry rushes to June, the little 
girl always in the background, to realize that 
she has been continually telling him that she 
loves him, as Stacey collects his toe-kissing bet 
from Whimple right in Stacey's department 
store window. 

Of the several song numbers featured, three. 
"Stay as Sweet as You Are." "Take a Number 
from One to Ten." and "Give Three Cheers 
for Love," can easily be made an eft'ective part 

(.Continued on page 42) 



(Another glorious triumph by tlie 
rnan who dirM ''Back Street'M 





Starring CLAUDETTE 



COLBERT 



with 



WARREN WILLIAM 

ROCHELLE HUDSON 

Ned Sparksr Henry Armetta, Baby Jane, Alan Hale 



FANNIE HURSrS Novel 
made into a great JOHN 

TION 



UNIVERSAL 

Picture 
Presented by 

CARL 
lAEMMLE 



i»4rj:i 



I 



42 



MOTION PICTU RE HERALD 



November 10, 1934 



of any interest-creating ballyhoo. Outstand- 
ing value, however, is the nonsensical comedy, 
to be accented even to the extent of going ab- 
surd, and convincing the patrons that laughs 
come thick and fast. — McCarthy, Hollywood. 

Produced and distributed by Paramount. Producer, 
Louis D. Lighten. Director, Norman Taurog. Origi- 
nal by George Marion, Jr. Screen play by Walter 
DeLeon, John McDermott, Francis Martin. Music by 
Harry Revel. Lyrics by Mack Gordon. Dances by 
LeRoy Prinz. Sound, Eugene Merritt. Art directors, 
Hans Dreier and Robert Usher. Photographers, L,eo 
Tover and Ted Tetzlaff. P.C.A. Certificate No. 311. 
Running time, 83 minutes. Release date, Nov. 23, 1934. 
CAST 

Joe Joe Penner 

Finnegan Jack Oakie 

Larry Stacey Lanny Ross 

Mimi Lyda Roberti 

June Cort Helen Mack 

J. F. Stacey George Barbier 

Gloria Van Dayham Mary Brian 

Peabody Franklin Pangborn 

Herman Whimple Robert McWade 

Witherspoon Harold Minjir 

Spud Miller Josep Sauers 

Jimmy Poole Julian Madison 

Peggy Small Mary Wallace 

Taylor (Capt. Whimple Team) Dutch Hendrian 

Sonny Whimple Bradley Metcalfe 

Coach Dean Jagger 

Stacey Quarterback Eric Alden 

Timekeeper Lee Phelps 

Whimple Quarterback Gilbert Wilson 

1st Substitute Alfred Delcambre 

Colton End Howard Wilson 



Girl O' My Dreams 

(Monogram) 
Comedy-Drama 

Concerning itself with the manner in which 
a very self-inflated young college track star is 
deflated through the efforts of the college news- 
paper editor, this picture's appeal is to the 
younger patrons in particular, with little in 
name or title power to suggest unusual selling. 

For atmosphere there is the lively activity of 
the big track meet, which helps considerably in 
injecting entertaining material into a story 
which basically is not new, and assisting per- 
formances no more than adequate. 

The title, aside from the mere fact that the 
romance included in the yarn presupposes some- 
thing of that nature, is not indicative of the 
theme. 

"'^ Heading the cast are Mary Carlisle, Eddie 
Nugent, Creighton Chaney and Sterling Hollo- 
way. 

The story itself presents the best exploitation 
medium, going after the younger generation. 
Holloway, as the college paper editor, supplies 
the comedy in his own peculiar style. Where 
he is known for his short subject appearances, 
billing of his name may have some value. 

Nugent is the star of the college track team, 
but in a role of such conceit that his actions are 
a continual source of wonder to his fellows. He 
is in love with Mary Carlisle, and though she 
returns the feeling, she would prefer to have 
the wind taken out of the young man's sails. 
Her feeling is shared by Holloway, his room- 
mate, who is conducting the college election 
for selection of the most popular man. Hollo- 
way, seeing his opportunity, tampers with the 
vote, and causes Chaney, another track star, but 
a quiet one, to win the election. 

Halloway's maneuvering also twists things so 
that, in spite, Nugent makes love to Chaney's 
girl, GiGi Parrish, and Chaney to Miss Car- 
lisle. At the crucial moment at the all-import- 
ant meet, the two girls pen notes to the stars, 
and with the good news as inspiration, they 
score the necessary points to win. 

The film is apparently best played in a mid- 
week position. — Aaronson, New York. 

Produced and distributed by Monogram. Produced 
by W. T. Lackey. Directed by Ray McCarey. Story 
by George Waggner. Photographed by Ira Morgan. 
Filrn editor, Jack Ogilvie. Recorder, John A. Stran- 
sky, Jr. P. C. A. Certificate No. 294. Running time, 
65 minutes. Release date, Nov. 17, 1934. 

CAST 

Gwen Mary Carlisle 

Larry Eddie Nugent 

Doti Creighton Chaney 

Bobby Arthur Lake 

Spec Sterling Holloway 

Mary GiGi Parrish 

Kittens Jeanie Roberts 

Smiley Tommy Dugan 

Coach Lee Shumway 

Nip Deverley Crane 

Tuck . ." Bettymje Crane 



My Song For You 

( Gaumont-British ) 
Musical Romance 

There is a salable combination here of comedy 
and musical values, with sentiment as light 
seasoning. It is an adaptation of a Cine-Alli- 
ance Joe May production, and the atmosphere 
of Continental gaiety and irresponsibility is not 
lost in Maurice Elvey's direction of the British 
version. 

Jan Kiepura, Polish tenor, has selling value 
and his voice is also an artistic asset, but the 
theatre campaign probably can most effectively 
be based on the originality of situation which 
marks the film. 

Perhaps the best is that in which Kiepura, 
locked in his hotel bedroom with the telephone 
cut off, brings the police to his rescue by throw- 
ing up the window and treating the passing 
crowds to a series of operatic solos. There is 
humor and camera originality in the picture of 
the gradually gathering masses, who eventually 
stop the traffic, but there is also a first-class 
opportunity for Kiepura to show how he can 
sing. 

There's another piece of originality when a 
girl, infatuated with the tenor, creeps out to 
a rendezvous with him after having been put to 
bed, with a sleeping draught, by her mother. 
She falls asleep during the love making. 

The story is that Kiepura, famous tenor, falls 
for a girl whom he takes to be one of the chorus 
rehearsing for "Aida," in which he is the star. 
Actually she is at the Opera House looking for 
a job for her fiance, a pianist. She makes a 
date with the singer to aid her fiance. Follow 
the episodes just mentioned and the desired in- 
troduction. The girl discovers that the pianist 
is quite willing that she should go any lengths 
with the tenor; the tenor thinks she has just 
been exploiting him. 

The girl hides. To find her, the tenor has the 
idea of advertising that he will sing at a big 
swimming gala and give the money to any 
charity nominated by the girl who had the pri- 
vate party with him. She reveals herself, but 
punishes his tactlessness by explaining that the 
whole stunt was for publicity, and then arranges 
to marry the pianist. At the altar she backs out 
and finally is married to the tenor. 

There's the "no" to the marriage vows as 
well as the comedy angles, and Kiepura is a 
good comedy actor as well as a fine singer. In 
fact, "My Song for You" has plenty of selling 
values as well as real entertainment angles.— 
Allan, London. 

Produced and distributed by Gaumont-British. Di- 
rected by Maurice Elvey. Photography, C. Van Enger. 
Art direction, Alfred Junge. Recordist, Philip Dorte. 
CAST 

Gatti Jan Kiepura 

Charlie Sonnie Hale 

Mary Newberg Aileen Marson 

Theodore Emlyn Williams 

Fifi Gina Malo 

Mrs. Newberg Muriel George 

Mr. Newberg George Merritt 

Kleeberg Reginald Smith 



Mister Cinders 



(British International - British) 
Comedy, Music 

A London Hippodrome stage success, offer- 
ing song and comedy and a simple but amusing 
story, the picture cast is headed by Zelma 
O'Neal and Clifford MoUison and includes such 
wellknown London stage turns as the Western 
Brothers, Renee Houston and W. H. Berry. 

Jim Lancaster, nephew of Sir George and 
Lady Lancaster, has been adopted on a poor 
relation basis and the fact that he is left all 
the work of the establishment, like Cinderella, 
earns him the nickname of "Mr. Cinders." 

When he saves a millionaire, Henry Kemp, 
from drowning, his cousins, Lumley and Guy, 
try to steal the credit and the rescued man's 
pretty daughter Jill, but Jill takes a hand at 
the game and arranges that Jim in disguise 
shall attend her coming of age party, to which 
he has not been invited. There is a robbery 



and Jim is suspected, but, with Jill's help, dis- 
covers the real culprit and marries the heiress. 

Use can be made of the original story angle 
that has the hero instead of the heroine in the 
Cinderella role. The other strong selling an- 
gles are the comedy of the Western Brothers 
in the "wicked brothers" roles and the attrac- 
tiveness of the four song features : "Where's 
Jim?", "Just a Blue Sky," "I Could Get Used 
to You" and "Spread a Little Happiness." — 
Allan, London. 

Produced by British International Pictures at Els- 
tree and distributed by Wardour Films, Ltd. Directed 
by Frederick Zelnik. Script by Cliflord Grey and 
Frank Miller. Camera, Otto Kanturek. Sound, A. 
Ross. 

CAST 

Jim Lancaster CHfford Mollison 

Jill Kemp Zelma O'Neal 

Lady Lancaster Esme Church 

Sir George Lancaster Edmond Breon 

Lumley and Guy The Western Brothers 

Mr. Kemp Finlay Currie 

Minerva Kemp Lorna Storm 

Gaunt Edward Chapman 

Mrs. Gaunt Sybil Grove 

Mrs. Phipps Renee Houston 

P. C. Merks W. H. Berry 

Cross Henry Mollison 

Smith Julian Royce 

Sarah Mabelle George 



The Broken Rosary 

( Butcher-British ) 
Romance, Music 

The main appeal is the first screen appear- 
ance of Derek Oldham, ihe famous British tenor. 
Apart from his excellent singing, he acts well. 
The story is extremely unsophisticated but ex- 
ploits the renunciation theme in a somewhat 
unusual setting. There is dramatic value in a 
scene in which, intending to take his friend's 
life, the tenor is stopped as he raises his pistol 
by the booming of cannon announcing the be- 
ginning of the "two minutes silence" on Armis- 
tice Day. 

The background of a gramophone recording 
studio, used in many imj)ortant scenes, is not 
only new in itself but permits some original 
situations to be developed ; one of the best is 
that in which a girl listening over the loud- 
speaker in the office overhears a love passage 
between her fiance and another girl in the 
studio. Various exploitation angles are sug- 
gested by this situation. 

Giovanni and Maria are betrothed as children 
by their Italian parents. Years later they are 
studying singing in Milan. An English friend 
and war companion of Giovanni, whose life he 
saved in the trenches, is also a student. He falls 
in love with Maria, but returns to England 
rather than betray his friend. 

The Englishman, Jack, becomes a partner in 
his uncle's gramophone factory. Maria refuses 
to be wed to Giovanni until she has had a 
year's career as a singer. She comes to London 
to make records for Jack's firm. 

Oldham, who very successfully puts over the 
personality of the Italian, can be advertised 
with confidence that his voice will please. The 
finale, in which he sings Gounod's "Ave Maria" 
over the microphone, is a good sob-scene for 
the mass public to whilch the picture is frankly 
addressed. — Allan, London. 

Produced and distributed by Butchers Film Service, 
Ltd. Directed by Harry Hughes. Supervised by Wil- 
fred Noy. 

CAST 

Derek Oldham Giovanni 

Jean Adrienne Maria 

Ronald Ward Jack 

Vesta Victoria Herself 

Marjorie Corbett Leila 

Nanny Margaret Yarde 

Uncle Jack Evelyn Roberts 

Carlo Dino Galvini 

Secretary Dorothy BuUer 

Professor Fred Raines 

Hodges Ian Wilson 



The Camels Are Coming 

( Gaumont-British) 
Comedy Spectacle 

There is a rather original blend here of ele- 
ments of popular appeal not usually found in 
one picture : authentic e-xteriors filmed in Egypt, 



November I 0, I 934 



MOTION PICTURE HERALD 



43 



good comedy values in plot and situation, ex- 
cellent air scenes, and a musical appeal typified 
by the really good theme song, "Who's Been 
Polishing the Sun?" which the star, Jack Hul- 
bert, puts over very well. 

It is extravaganza against a background 
usually reserved for drama, and there is selling 
value in this fact and in the pictorial value of 
the Egyptian scenes, which are introduced by 
a sequence showing a squadron of British planes 
flying out on a campaign against Arab drug 
smugglers. 

The officer in charge. Jack Campbell (Jack 
Hulbert), after descending from the skies upon 
the caravan of Sheik Ali, first lieutenant of the 
smugglers, is easily kidded into letting him go. 
Follows a wild goose chase of a mysterious 
plane containing a beautiful and mysterious 
girl, who Jack forthwith decides must be the 
smuggler in chief. She plays up to the char- 
acter by disabling his plane before sailing off 
in her own. 

Stranded, Jack manages to capture a camel 
and to make his way to the headquarters of 
Nicholas, the real chief of the dope gang. There 
he ingenuously explains all the Government's 
plans against the smugglers, and Nicholas, in- 
stead of poisoning him, realizes that he has a 
simpleton to deal with and easily persuades him 
to carry to Cairo some antique vases packed 
with drugs. 

Later Jack gets on the track of the mysterious 
girl, who is really working a publicity stunt for 
a new brand of cigarettes, and fools him into 
an attempt to seize her goods — which is verj^ 
bad publicity for him. She makes it up to him 
by sharing his next expedition when Ali is 
finally brought to book after a thrilling battle 
in the desert in which planes bomb the smug- 
glers' fort and the Camel Corps conducts the 
operations on terra firma — a very spectacular 
last scene. 

Plot interests are well maintained and Jack's 
insistent sticking to the wrong trail maintains 
an amusing note of comedy in scenes which are 
otherwise on a scale appropriate to the most 
ambitious "sheik" melodramas. 

The main selling value has been indicated. 
There are opportunities for an original cam- 
paign also in the mystery of the girl smuggler 
of the air, and comedy values are obvious in 
the situation of a man acting as unwilling agent 
of the gang he is after. Stills of the picture, 
with their desert backgrounds, picturesque 
Arabs and camels and Eastern atmosphere sug- 
gest many good lobby displays.— Allan, 
London. 

Produced by Gainsborough Pictures at Islington and 
distributed by Gaumont-British. Directed by Tim 
Whelan. Story by Tim Whelan and Russell Medcraft. 
Script by Guy Bolton. Dialogue by Jack Hulbert. 
Camera, Glen MacWilliams and Bernard Knowles. 
Running time, 85 minutes. 

CAST 

Jack Campbell Jack Hulbert 

Anita Anna Lee 

Nicholas Hartley Power 

Dr. Zagha Harold Huth 

Sheik Allan Jeayes 

Col. Fairley Peter Gawthorne 

Tourists I Normal Whalley 

( Peggy Simpson 

Arab Percy Parsons 

Nicholas' Servant Tony de Lungo 

The Olympic Winter 

Sports Capital 

(Mary Warner) 
Interesting 

There is a large measure of interest, as well 
as a sporting thrill or two, in this subject, 
which pictures the locale of the winter sports 
division of the Olympic Games of 1936, at 
Garmisch-Partenkirchen, in Germany. Excit- 
ing are the bob-sled races on the ice-coated 
course, the ski marathon and the ski jumps, as 
present and former Olympic champions are seen 
in action. The description by Lowell Thomas 
is an asset. With the tryouts for the American 
team scheduled for this winter, it should not be 
difficult to arouse interest in the subject. — Run- 
ning time, 8 minutes. 



At the Mike 

(Universal) 
Entertaining 

With Ford Bond, radio announcer, rallying 
the performers for what is supposed to be a 
radio rehearsal, this Mentone subject gets under 
way, and develops into a tuneful and entertain- 
ing show, in the vaudeville style. With Bennie 
Ross, orchestra leader, acting as master of 
ceremonies, and singing a number himself, 
there are seen Tess Gardella (Aunt Jemima), 
the Giersdorff Sisters, Maxine Stone, Kathleen 
Howard, Baby Rose Marie, and Emerson's 
Hill-Billies, featuring Tex Fletcher.— Running 
time, 20 minutes. 



Dartmouth Days 

(MGM) 
Good 

The younger generation in particular should 
find this pictorial rambling about the Dart- 
mouth College campus of interest, and with 
appeal. The remarks of Pete Smith in accom- 
paniment add to the effectiveness of the sub- 
ject as a whole, while the scenic work is at- 
tractive. The winter sports which are a fea- 
ture of the extra-curricula activities of the stu- 
dents, are pictured and add a punch and liveli- 
ness to the short. — Running time, 11 minutes. 

Well, by George 

(Universal) 
Fair 

There is no more than fair entertainment in 
this collection of vaudeville turns, with George 
Price acting as master of ceremonies. Having 
their turns before the camera are Ramona, 
radio singer; Dave Craft, star tap dancer; 
Mills, Gold and Ray, eccentric dancing 
comedians, and the 16 Mentonettes, girl chorus. 
Price himself sings two numbers. The subject 
is no better than average in entertainment 
value. — Running time, 20 minutes. 



Done in Oil 

(MGM) 

Fair Comedy 

The attractive Thelma Todd and the plump 
Patsy Kelly combine their efforts in this comedy 
to achieve a result which is for the most part 
fair comedy. Patsy is the unenthusiastic model 
for room-mate Thelma's efforts with brushes 
and pallette. A slightly inebriated publicity 
friend decides to put Thelma across, calls her 
by a French-sounding name, and the trouble 
begins when a group of Frenchmen arrive and 
Patsy has to appear as a French maid, Fifi. — 
Running time, 18 minutes. 

What a Business 

(Universal) 

Fair Entertainment 

With the occasionally amusing dialogue of 
Smith and Dale, comedians, as the basis, as 
Dale tries to sell theatre owner Smith a group 
of vaudeville acts, the subject offers a group of 
performers, who are competent, if not particu- 
larly inspiring. Included on the roster of enter- 
tainers are the four Ink Spots, colored singers ; 
Bill Telask, Bill Brown and Sally Blane, in a 
song and dance act, and the Russian Revels, led 
by Maybohm Smith, an orchestra and soloists 
of several sorts. Rates as fair entertainment. — 
Running time, 19 minutes. 



You Said A Hatful 

(MGM) 

Has Its Moments 

There are amusing moments in this comedy, 
featuring Charley Chase, the elongated, be- 
spectacled comic for Hal Roach. Chase is the 
secretary to a railroad owner, and in love with 
the boss's daughter. The boss gets a tip which 
leads him to start for Kansas City on a big 



deal, and he forces Chase to don clothes like 
his, v.'hile he assumes the role o£ secretary. 
Chase gets the clothes at a costumer, buying a 
loaded magician's hat, which does tricks en 
route. For those who like Chase this will 
probably be enjoyable, for others a fair comedy 
effort. — Running time, 19 minutes. 

Zion, Canyon of Color 

(MGM) 

Excellent 

One of the FitzPatrick Traveltalk subjects, 
filmed in Technicolor, this pictures, with beau- 
tiful scenic effect, the natural majesty of the 
Zion national park in Utah, its name bestowed 
by the early Mormon settlers. With interesting 
accompanying dialogue, the film is a subject 
which seems almost certain to find a widely 
attentive audience. — Running time, 10 minutes. 

Skylarks 

(Universal) 
Amusing 

When Oswald and his pal Dopey see motion 
pictures of the stratospheric Piccards, they 
determine to do the same thing. The result 
is an amusing cartoon subject, recounting their 
adventures on Mars, their capture by the god 
of war. He begins to shake them into a state 
of unconsciousness, when they awaken in the 
theatre, under the impetus of the janitor, clean- 
ing up for the night. — Running time, 8 minutes. 

A Toyland Broadcast 

(MGM) 

Entertaining 

In this lively Harmon-Ising musical cartoon 
in color the inhabitants of a toy shop on table 
and shelf, offer a broadcast featuring dancing, 
instrumental work and singing, with a lively 
and tuneful zest. Little figures represent vari- 
ous personages of the radio and stage, "doing 
their stuff" to an enthusiastic response from 
the fellow toys. An entertaining subject. — 
Running time, 9 minutes. 



Rugby 

(MGM) 

Active 

Active in its picturing of a fast and rough 
sport, and interesting in its clear indication of 
how the game which is the father of modern 
American football is played, this subject in ad- 
dition features the chattering, and occasionally 
amusing comment, in explanation, of Pete Smith. 
The short is entertaining and interesting. — Run- 
ning time, 10 minutes. 



Jolly Little Elves 

(Universal) 
Excellent 

An unusually good cartoon subject in the 
Cartune Classics series, in Technicolor, has 
been made of the old tale of the elderly, im- 
poverished cobbler and his wife, who befriend 
the hungry and tired little elf. At night, when 
the couple are asleep, the elves rally round to 
make many pair of the finest shoes, the sale of 
which results in wealth for the old cobbler. It 
should prove especially enjoyable for the young- 
sters. — Running time, 9 minutes. 



Strikes and Spares 

(MGM) 
Filmed Skill 

The skill with which the best of bowlers 
handle the large ball in tlie alleys, which is an 
amazing skill, is the purpose and entertaining 
object of this subject in the Oddity series. Pete 
Smith renders the explanatory comment in his 
usual effective fashion and a bit of comedy is 
injected now and again, as one of tlie countrj-'s 
greatest trick bowlers makes the heavy baJl re- 
spond accurately to his every wish. — Running 
time, nine minutes. 



The Book That Rocked 




fie World With Laughter 

1. NOW ON THE SCREEN! 



II 



Don't be incredulous; don't be surprised; don> 
be SHOCKED at ANYTHING you see in this, 
the screen scream of the century!... IT'S ALL IN 
fun!... Statues come to life!... Folks are turned 
to stone!... Broadway's hot spots are turned 
upside down by a bunch of sports who really 
know how to go places and do things! . . . IT'S 
A COMEDY CLEANUP! 




46 



MOTION PICTURE HERALD 



November I 0, 1 934 



THE CUTTING ROOM 



Advance outlines of productions nearing 
completion as seen by Gus McCarthy of 
Motion Picture Herald's Hollywood Bureau 



||l""ii|fiil||| 



HELLDORADO 

Fox 

An analysis of this production reveals many 
showmanship potentialities. The story, re- 
freshing and pleasing romantic love interest 
modern in tone, combines thrill, laugh-provoking 
comedy and continuous fast action. Occasioned 
by a spectacular cloudburst and flood, it sets 
its players down in a little abandoned desert 
ghost-mining town, where, preceded by action 
that develops the romantic quality, as well as 
comedy and adventure elements, a new high- 
geared gold rush not only adds to the excite- 
ment but creates a vein of suspense when the 
fortune hunters are disappointed that threaten 
dire fate to the hero and heroine prior to the 
happy ending climax. 

It is being produced by Jesse Lasky, from an 
original story by George M. Dazey and screen 
play by Frances Hyland. Direction is by 
James M. Cruze, remembered for many silent 
day successes and the recent "David Harum." 
While audiences have seen many thrill produc- 
tion stunts, the cloudburst flood sequences in 
this promise to add a new note. 

Richard Arlen, seen in many Paramount fea- 
tures, and Madge Evans, recently in "Grand 
Canary," are the story's hero and heroine. Sup- 
porting players include Ralph Bellamy, lately 
featured in "Spitfire," "Crime of Helen Santley" 
and "This Man is' Mine" ; James Gleason, 
Stepirx Fetchit and a 6-year-old colored boy, 
Lucky Hurlic, about whom the comedy epi- 
sodes of the story revolve; Henry B. Walthall, 
Helen Jerome Eddy; Gertrude Short, seen in 
"The Thin Man" and "Perfect Week End" ; 
Stanley Fields, currently in "Kentucky Ker- 
nels," and Patricia Farr, one of the Fox 
juvenile stock company's players. 

Because of its production character and title, 
the story makes available much unusual ex- 
ploitation which can take its theme from the 
modern gold rush angle. 



CARNIVAL 

Columbia 

The title being indicative of the atmosphere, 
this is a dramatic story of a carnival grifter, 
his great love for his motherless child and the 
experiences he undergoes to keep the youngster 
with him while he searches the country over for 
another wife, eventually to find her in the 
woman who alv/ays was the "shill" in his con- 
cessions. 

For this type of story, in which human in- 
terest is blended with and counterbalanced by 
comedy, spectacle, excitement and suspense, a 
little more consideration should be given the 
writing and direction credits. The author, 
Robert Riskin, who is also doing the screen 
play, adapted two of Columbia's most outstand- 
ing recent successes, "Lady for a Day" and 
"It Happened One Night." He is also the 
scenarist on the forthcoming "Broadway Bill." 
The director, Ben Stoloff, will be remembered 
for "Palooka" and "Transatlantic Merry-Go- 
Round." 

The quality of entertainment which author 
and director represent is furthered by the cast 
selections. Lee Tracy's last lead in "Lemon 
Drop Kid" was similar in atmosphere and re- 
lationship. Likewise, Sally Eilers' last was seen 
in a picture — "Baby in the Ice Box" — where the 
welfare of a baby was the important feature. 



The presentations of this depart- 
ment are in no sense reviews of the 
pictures or evaluations of the produc- 
tions. They are inventories of material. 

The endeavor is to inform the ex- 
hibitor of the nature of the story and 
the personnel and to set forth the ele- 
ments of appeal which the producer 
is seeking to put into the product. 

"The Cutting Room" is published 
for the special service of exhibitors 
who require some detailed information 
concerning the character of the pic- 
ture and its selling factors in advance 
of previews, reviews and press books. 

This department's survey of pic- 
tures in no tvay anticipates or sup- 
plants the functions of the Showmen's 
Reviews which are prepared when the 
finished product is made available. 



Players in support include Jimmy Durante, 
Fred Keating, vaudeville notable, seen in "The 
Captain Hates the Sea," Florence Rice who 
made her debut in "Fugitive Lady," and a 
brand new child actor, 2-year-old Dickie 
Walters. 

One of the production highlights of the story 
is a baby show which immediately suggests 
similar exploitation. Also the fact that prac- 
tically all the action takes place against a car- 
nival background makes possible colorful show- 
manship which can accentuate the past accom- 
plishments of the author. 



THE VANISHING PIONEER 

Paramount 

Although this is a western story, the pro- 
duction is making a serious effort to keep away 
from hackneyed formula. Produced by Harold 
Hurley, it is directed by Charles Barton, whose 
recent "Wagon Wheels" is proving quite a 
success in the secondary and smaller town 
houses. Adaptation is by Louise Long, with 
the screen play by Edward E. Paramore, Jr., 
and Ethel Doherty. 

As an experiment is being made with story 
showmanship and entertainment values, a simi- 
lar departure is noted in the selection of the 
cast. In the principal roles youthful names are 
balanced by several oldtimers, and a famous 
stage personality is introduced to the screen. 
Randolph Scott, who has been featured in prac- 
tically all the Paramount westerns, has the lead. 
The new personality introduced to screen fans 
is Mrs. Leslie Carter, whose stage career and 
fame has extended over more than four decades. 
The other screen veterans are Chic Sale, Flor- 
ence Roberts and George Marion. The younger 
players include Ann (formerly Clara Lou) 
Sheridan, Kathleen Burke, the original 
"Panther Woman," and James Eagles. Other 
supporting players are Willie Fung and Charles 
Wilson, who has been seen in minor parts in 
several recent Paramount features. 

Sans the usual western thrill heroics, but 
with more than the usual quota of situation and 



dialogue comedy, "The Vanishing Pioneer" is 
a murder mystery story. As a lot of unusual 
chicanery and double dealing is involved, the 
murderer attempts to pass himself off as the 
slain man, a mining engineer. His talents are 
combined with those of a timid wild west 
sheriff to solve the complicated crime. 

The commercial success of several of the 
recent Paramount westerns not only with the 
youngsters, but also among the grownup action- 
adventure fans, is a direct tip as to how this 
attraction is to be handled. 



THE NI0HT IS YOUNG 

MGM 

There being many valuable showmanship fea- 
tures to this, probably the most outstanding is 
the manner in which it adapts a new method 
of motion picture presentation technique. It 
will bring to the screen the technique of grand 
opera and musical operattas where every bit of 
action, line of dialogue and the lyrics, naturally, 
are synchronized to music. Even Leo's intro- 
ductory role will be in rhythm with the accom- 
panying background melodies. 

The story, "Student Prince" type, is modern, 
localed in Vienna, and detailing the romantic 
affair of a prince of the reigning house and a 
ballet dancer, is by Vicki Baum. It blends love 
interest, pathos that inspires human interest, 
comedy and color. The screen play is by Oscar 
Hammerstein II, Franz Schylz and Edgar Allen 
Woolf. Music is by Sigmund Romberg and the 
lyrics by Hammerstein. The director, Dudley 
Murphy, made "Emperor Jones." 

As the picture introduces a new method, it 
also introduces a new star, Evelyn Laye, one of 
Europe's most noted musical comedy artists. 
In the role of the ballet girl, she both sings and 
dances. Teamed with her in the lead is Ramon 
Novarro, last seen in "Cat and the Fiddle." 
The supporting cast includes two of the feature 
players in "The Merry Widow," Edward 
Everett Horton and Herman Bing. Also in- 
cluded are Donald Cook, Henry Stephenson, 
Rosalind Russell, currently in "Forsaking All 
Others," and "Evelyn Prentice" ; Charles Judels 
and Albert Conti. 

With the production trend indicating that 
musicals are going to figure largely in winter 
programs, it should be well to note the experi- 
ment that is being atempted in this picture. 
Likewise from the standpoint of novelty, it af- 
fords a talking angle that easily can be capi- 
talized upon in creating interest for the show, 
not only on the part of music lovers but the rank 
and file patrons as well. 



I'VE BEEN AROUND 

Universal 

Related in a high society atmosphere, against 
exclusive Long Island estate backgrounds, 
swanky watering places and metropolitan New 
York, this is a story of tangled and disap- 
pointed love. The original story and screen 
play are by John Meehan, Jr., recently credited 
with "Wake Up and Dream." It is being di- 
rected by Phil Cahn, a former film cutter, ele- 
vated to his present status by B. F. Zeldman, 
the picture's producer, who similarly discovered 
Louis Milestone. 

Romance, which is given a strong dramatic 
twist, motivates the yarn. It is the story of an 
engaged girl, swept of¥ her feet by a fortune 



1 



November I 0, I 934 



MOTION PICTURE HERALD 



47 



PICTURES IN THE CUTTING ROOM 



hunting interloper. Her illusions, as well as 
those of her fiance, crumble when both discover 
they are being victimized. They marry. As 
the husband devotes himself to months of wild 
philandering, the lonely pair are brought to- 
gether when they realize the folly of their in- 
dividual sufferings, and under the spell of 
chimes tolling the birth of a new year under- 
stand that true love will efface the memories of 
many bitter experiences. 

Chester Morris, currently in "Let's Talk It 
Over" and "Repeal," and Rochelle Hudson, in 
many Fox pictures and soon to appear in "Imi- 
tation of Life," are teamed in the leading roles. 
Gene Lockhart, outstanding in Radio's "By 
Your Leave," is the third party to the triangle. 
A newcomer, Phyllis Brooks, widely publicized 
artists' model, will make her screen debut. 
Other principals are G. P. Huntley, Jr., Isobel 
Jewell, whose performance in MGM's "Evelyn 
Prentice" is a valuable asset to this picture, and 
Walter Walker, currently in "Strange Wives." 



WINGS IN THE DARK 

Paramount 

As the title indicates, this is an aviation story, 
but one in which the romantic and melodra- 
matic content, and the manner in which both 
are developed, is quite ofif the beaten path. The 
story revolves around two separate ideas. The 
hero has devoted himself to perfecting mechan- 
ical devices which will permit aviators to fly 
safely in the dark or fog. The heroine is 
attempting a transatlantic flight from Europe 
to New York. Prevented from landing by fog, 
she is piloted out of the clouds by the hero, 
and the meaning that is read into the title is 
given a surprising punch in the climax. 

The original story is by Nell Shipman, 
former screen star, and Philip D. Hum. 
Adaptation is by Dale Van Every, with the 
screen play by Frank Partos and Jack Kirk- 
land. Direction is by James Flood, whose most 
recent pictures are "All of Me" and "Such 
Women are Dangerous." The picture is being 
produced by Arthur Hornblow, who was sim- 
ilarly associated with the current "Pursuit of 
Happiness." 

The cast features Myrna Loy, currently in 
"Evelyn Prentice," and Gary Grant, now ap- 
pearing in "Enter Madame." Supporting play- 
ers include Roscoe Karns, Hobart Kavanaugh, 
Dean Jaggers, Russell Hopton, Mabel Forrest, 
Bert Hanlon, James Burtis, Mat McHugh, 
Julian Madison, Rita Owen, Esther Michelson 
and Virgil Simmons. 

As the production angles of the picture fea- 
ture much unusual aerial thrill, it makes pos- 
sible a brand of exploitation which establishes 
the show as something other than a war-flier 
attraction. Also it affords opportunity to make 
some new kinds of cooperative contacts with 
plane manufacturers, commercial transport 
lines and local fliers. Similarly it suggests an 
out-of-the-rut brand of publicity and advertising. 



PASSPORT TO FAME 

Columbia 

The story by W. R. Burnett upon which this 
picture is based appeared in the Saturday 
Evening Post under the title "Jailbreaker." 
A drama, tinged with unique romance and situa- 
tion comedy, it's the yarn of clerk Jones, whose 
resemblance to a feared public enemy. Killer 
Mannion is so amazing that it develops high 
and thrilling entertainment. While for picture 
purposes much of tlie original story content has 
been altered, it still preserves all the char- 
acteristic suspense packed drama. 

The screen play is by Jo Swerling, recently 
credited with "The Defens eRests" and "Lady 



by Choice" and Robert Riskin (See "Carni- 
val"). Direction is by John Ford, who made 
"The Lost Patrol" and "World Moves On.'" 

Edward G. Robinson, last seen in Warner's 
"Man of Two Faces," plays the dual role of 
the spineless hardware store clerk and the ruth- 
less killer Mannion. In support are Jean 
Arthur, featured in "Most Precious Thing in 
Life" and "Defense Rests"; Etienne Girardot, 
drug store proprietor in "Handy Andy" ; 
Arthur Hohl ; Fred Keating and Donald Meek, 
both of whom are in "The Captain Hates the 
Sea" ; Douglas Dumbrille, now in "Broadway 
Bill" ; Paul Harvey and Edward Brophy, cur- 
rently in "Evelyn Prentice." 

There being a continuous air of gangster 
threat and menace in the production, the story 
is told in situations entirely apart from the 
semi-political background of the original. 
Therein, Jones sold the story of his strange 
experiences to newspapers and went to Holly- 
wood. Here, as the instrument, he lures Man- 
nion to death to collect a reward making pos- 
sible a South Sea Island honeymoon. 

Potential unusual showmanship is to be found 
in the title and story content and also by stir- 
ring up memories of the success which Robinson 
met in early gangster pictures from "Little 
Caesar" onward. 



FATHER BROWN, DETECTIVE 

Paramount 

Outstanding among commercial values is the 
fact that this production is adapted from a series 
of short stories published in magazines by Gil- 
bert K. Chesterton, noted British vvriter. For 
this purpose, the highlights of several of the 
best read stories have been combined. Father 
Brown, the key character of the series, is a 
jovial clergyman whose hobby of solving baf- 
fling crimes has made him a famous detective. 
Here the story builds to the solution of a 
great jewel robbery, the pursuit and capture of 
an international thief, the manner in which 
Father Brown slyly outwits his nemesis, reforms 
him and rnakcs him a fit man to marry the 
girl he loves. 

The screen play is by Henry Myers and C. 
Gardner Sulhvan. Direction is by Edward 
Sedgwick, maker of 'Here Comes the Groom,' 
Til Tell the World' and 'Poor Rich.' It is being 
produced by Bayard Veiller, who functioned 
similarly on 'Menace.' 

Walter Connelly, currently in 'Whom the 
Gods Destroy' and 'The Captain Hates the 
Sea,' has the role of Father Brown. Paul 
Lukas is the crook. The girl is Gertrude 
Michel, now in 'Menace' and previously seen 
in 'Murder at the Vanities.' Halliwell Hobbes, 
also seen in 'Menace,' is the man whom Lukas 
robs and is the uncle of the girl he loves. Sup- 
porting players include Robert Lorraine, Una 
O'Connor currently in 'Barretts of Wimpole 
Street'; Peter Hobbes, Bunnv Beaty, E. E. 
Clive, Gwenllian Gill, Eldred Tilbury, Robert 
Adair and Yorke Sherwood. 

Showmanship seeking to interest those who 
have read the Chesterton stories as well as the 
army of fans who delight in unusual mystery 
detective yarns is the brand of exploitation for 
this attraction. 



MILLS OF THE GODS 

Cohmibia 

Because it gives May Robson an entirely 
different character, this production has dramatic 
story value and topical interest for much unique 
showmanship. The original story is by Mel- 
ville Baker and Jack Kirkland. who collalwrated 
on 'Zoo in Budapest' : the screen plav is by Caret 
Fort, recently credited with 'Private Scandal' 



and remembered for 'Frankenstein' and 'Dracu- 
la.' Direction is by Roy W. Neill, who has 
made several Columbia pictures. 

The story is a drama of a woman, an Indus- 
try, a family gone to seed, and a current social 
condition. Mary Hasting (Miss Robson) builds 
a blacksmith shop into one of the world's 
greatest industries. At the height of prosperity, 
ready to retire, she summons her family, Fay 
Wray, Raymond Walburn, James Blakelyj 
Josephine Whittel, all grown fat in the lap 
of luxury, to take over. Each preferring the 
gaudy life they live, all refuse and the factory 
is turned over to employees to run. Comes 
the depression. The children, called upon for 
financial support, again refuse to help. The 
old woman steps out of the picture; the family 
would close the plant. Headed by the agitator 
Victor Jory, who finds in Fay Wray the 
kind of woman he never knew before, the 
workmen riot. As the elder son is slain, 
Mary raises the money to put the mills in 
operation again, giving the workingmen a 
chance to live and setting matters so that Jory 
and Miss Wray know that real love will be 
theirs. 

Topical significance, plus the present May 
Robson box office draw, appear to be the out- 
standing showmanship angles. Those players 
mentioned predominate in interpreting the story. 
With the exceptional title as a basis and al- 
most every community familiar with situations 
similar to the story, smart showmen should 
find in this picture plenty of opportunity to 
test their business building abilities. 



Fay Uses Letter to 
Himself as Film Ad 

Ed Fay, well known exhibitor of Provi-- 
dance, used a unique method of advertising 
a performance which featured the Warner 
film, "Big Hearted Herbert," at the Majes- 
tic theatre. Taking considerable space, Mr. 
Fay ran, as the advertisement in its en- 
tirety, a reproduction of a letter which he 
had received from Major Albert Warner 
of Warner Brothers, thanking him for the 
suggestion that the original play be pur- 
chased by Warner for screen adaptation. 



AMPA Sues General Foods 

The Associated Motion Picture Adver- 
tisers, New York, has brought suit against 
General Foods Corporation for $2,500, al- 
legedly due by virtue of a contract whereby 
the AMPA supplied talent for a General 
Foods radio broadcast, with monej'' paid 
to have gone to the AMPA charity. No 
money was paid, according to the complaint. 
General Foods has filed a denial. 



Audio Makes New Reel 

Audio Productions, Inc., has completed a 
one-reel subject in two-color stop motion, 
featuring the range of premiums offered by 
the Brown & Williamson Tobacco Com- 
pany. F. Lyle Goldman supervised the 
subject. 



Bol+ano Joins Donahue and Coe 

L. F. Boitano. who is a former executive 
of Agfa-Ansco, raw stock manufacturer, has 
become associated with Donahue and Coe, 
New York advertising agency which has 
several motion picture companies as clients. 



JUST LOOK 
AT THESE 
BOX-OFFICE 
LINES! 



The world's largest theatre 
and New York's greatest 
newspapers greet . . . 



UNITED ARTISTS 



ANNA STEN 



SAMUEL 
GOLDWYN'S 

PR E S ENTAT ION OF 



-'FREDRIC MARCH 

PRODUCT/ON 



50 



MOTION PICTURE HERALD 



November 10, 1934 



THE HOLLYWOOD SCENE 



By VICTOR M. SHAPIRO 
Hollywood Correspondent 

LESS than a year ago, many observers 
predicted the revival of "musicals" as 
just another flash in the pan, to live a 
shorter life than the original musical cycle 
of 1927-28. But musical productions have 
increased by leaps and bounds. 

Whether this demand has reached its peak 
only time will tell. Nevertheless, the records 
disclose the astounding total of 25 new musi- 
cals in final stages of preparation, to go 
before the cameras within two or three 
months. 

Never in the history of Hollywood pro- 
duction have so many pictures in one cycle 
been ready to start, and the problem of talent 
shortage is giving producers and casting 
directors something else to worry about. 
The call at all agencies is for singers, danc- 
ers, instructors and directors. 

Chorus Girl Problem 

The ultimate in bizarre settings will be 
the keynote for every production to make 
spectacular numbers stand out. Back- 
grounds, however, are secondary to embel- 
lishing sets with beautiful dancing girls. 
Greater demand for vocal choruses is al- 
ready in evidence, and teachers to train them 
are being sought, but Hollywood has but 
300 trained chorus girls and decidedly fewer 
trained voices specializing in screen work, 
only enough of each to accommodate five 
big musicals at a time, yet ten musicals are 
to go before the cameras simultaneously. 

Of the 25 musicals planned for early pro- 
duction, MGM reports five; Warner, four; 
Fox, Paramount, Radio and Universal three 
each, while 20th Century and Columbia plan 
two each. 

V 

Trail Blazers Find Rewards 

While the average Hollywood producer is 
content to punch out "run-of-the-mill" pic- 
tures, the few trail blazers are reaping rich 
rewards. 

Harry Cohn flew in the face of tradition 
by attempting to give grand opera to the 
hoi polloi, and as if that weren't bad enough, 
he picked a star whose two previous pictures 
had had meager circulation. Now the first 
"yessers" and the second "guessers" are 
ascribing all manner of reasons for the box- 
office success of "One Night of Love," ex- 
cept Harry Cohn. 

After returns started coming in, even the 
Marx Brothers embarked on a grand opera 
comedy entitled "OperAntics." 

Pioneer Jesse Lasky, after a year at Fox, 
took courage in his hands and produced 
"The White Parade," eliminating anything 
surgical, clinical or iodoformish. 

"Judge Priest" was something unusual 
for Will Rogers. It was a gamble to put him 
in a story where he couldn't wisecrack about 
the political situation, or things he reads in 
the papers. Sol Wurtzel ventured the Civil 
War role with more heart interest than 
Rogers' previous roles. 

Eddie Small, in producing "The Count of 
Monte Cristo," was told it was old fashioned, 
a costume picture that couldn't be com- 



pressed into six reels. But Small picked an 
unknown player, Robert Donat, for the 
lead and gave the production a modern treat- 
ment. 

Pandro Berman's conception of the "Gay 
Divorcee" exhibits the unusual. He ven- 
tured that Fred Astaire expressed more emo- 
tion through his feet than some actors do 
with their faces, took the big chance. The 
Continental also was a musical dance adven- 
ture. 

Samuel Goldwyn, who dares more often 
than any other producer, whose showman- 
ship even is that of being different, again 
demonstrated his sagacity in "Kid Millions" 
by inserting Technicolor sequence of definite 
appeal to children. 

"Pursuit of Happiness," produced by 
Arthur Hornblow, Jr., is another picture 
different by virtue of theme, daring in treat- 
ment, but handled in good taste. 

"The Thin Man," produced by Hunt 
Stromberg, really started a new school for 
murder mysteries, surface gaiety and smol- 
dering drama beneath. 

Frank Capra's "It Happened One Night" 
dared to make a comedian of Clark Gable. 
It glorified everyday incidents in humorous 
vein, making characterization as important 
as plot. 

The Return of Whimsy 

"What Every Woman Knows," produced 
by Irving Thalberg, marked the return of 
whimsy. 

Two other producers are now engaged in 
making the different type of photoplay. 

Walter Wanger, it will be remembered, 
caused quite a furore with "Washington- 
Merry-Go-Round" and "Gabriel Over the 
White House." Now he is putting the fin- 
ishing touches on his first independent film, 
"The President Vanishes," a modern drama 
of the White House and the puzzling influ- 
ences that beset the high office. It is said 
the President has given it his sanction. 

Dudley Murphy, also a constant experi- 
menter into realms of the unusual, after 
the out-of-the-ordinary "Glass Maker," a 
Technicolor short, is now working on some- 
thing that he calls a "rhythmic film," with 
the entire action and dialogue in cadence 
and the various sequences in dynamic har- 
mony with each other. Murphy says even 
the roar of the MGM lion will be done 
rhythmically. The film is "The Night Is 
Young," adapted from the Hammerstein and 
Romberg operetta. 

Rated by Hollywood as perhaps the most 
daring producer is Darryl Zanuck, sponsor 
of "The House of Rothschild." Mr .Zanuck 
pioneered in the revival of musicals while at 
Warner. 

V 

News Flashes 

Scarcity of United Artists product to feed the 
Chinese theatre with sufficient pictures on a 
three-a-day policy at popular prices, forced the 
UA circuit to enter into a temporary arrange- 
ment with Fox West Coast to play day and 
date with Loew's State, sans prologues at both 



SHORTAGE OF SINGING CHORUSES 
TRAIL BLAZERS GET REWARD 
7 MILLIONS FOR 9 COLOR FILMS 
SIX STARTED, SIX COMPLETED 

houses. The new policy went into effect this 
week with Jesse L. Lasky's "White Parade" and 
probably will be followed up with "Kid 
MiUions." 

* * * * 

All Hollywood sat up and took notice 
last week when John Hay Whitney made 
the startling announcement that he would 
spend $7,000,000 for the making of nine 
Technicolor features within the next two 
years. 

^ •i' 

Deciding to confine his entire picture activ- 
ity here, Douglas Fairbanks sold his holdings 
in London Films, Inc., to Alexander Korda 
last week and at the same time canceled his 
starring contract with that company. 

+ * * * 

After several months of bickering back and 
forth Greta Garbo affixed her signature to a 
new contract with MGM calling for her exclu- 
sive services for the next two years. She will 
make two pictures a year. 

* .* * * 

After obtaining his release from a four pic- 
ture producing contract with Radio, Lou Brock 
signed a similar deal with Fox. His first under 
the new deal will be "Adios Argentina," a 
musical he had planned for his Radio deal. 
Felix Young succeeds to Brock's spot at Radio. 
V 

Six Pictures Start 

Six features started in the past week, while 
six others were finished. Of the new produc- 
tions Columbia and Universal are credited with 
two features each and Paramount and 20th 
Century contribute one each. On the completed 
side, MGM and Warner each have a pair. Uni- 
versal and Paramount accounting for the other 
two. 

At Columbia "The Depths Below" started. 
Its cast is headed by Jack Holt, Edmund Lowe, 
Florence Rice, Forrester Harvey and Frank 
Sheridan. In "Feud" Tim McCoy is starred. 

Universal started shooting on "I've Been 
Around," in which Chester Morris, Rochelle 
Hudson, Gene Lockhart, Isobel Jewell, G. P. 
Huntley, Jr., Phyllis Brooks and Walter Walker 
will be seen. Also on the stages is "Straight 
From the Heart." Roger Pryor, Mary Astor 
and Baby Jane (Juanita Quigley) are featured 
with Carole Coombe, Henry Armetta, Robert 
McWade and Warren Hymer in the cast. 

Another Zane Grey western is the new Para- 
mount activity. Titled "The Vanishing Pioneer," 
its cast will feature Randolph Scott, Chic Sale, 
Ann Sheridan, George Marion, Sr., Florence 
Roberts, Mrs. Leslie Carter, Howard Wilson 
and James Eagles. 

As the second picture on its new season's 
program, 20th Century began work on "Clive 
of India." A big production, the extensive case 
is headed by Ronald Colman, Loretta Young, 
Frances Lister, Colin Clive, Lumsden Hare, 
Montagu Love and Robert Greig. 

First of the completed pictures at Warner 
is " The White Cockatoo." Jean Muir and 
Ricardo Cortez are starred. 

At MGM, "Wicked Woman," in which Mady 
Christians makes her screen debut, was com- 
pleted. 

Universal completed "The Man Who Re- 
claimed His Head," with Claude Rains. 

"Behold My Wife," Paramount's contribution 
to the completed quota, is a Schulberg produc- 
tion with Sylvia Sidney and Gene Raymond. 



VICTOR 

C>/McLAGLEN 




HELEN 
VINSON 




RED 
4TING 







LEON 
E R R O L 



It stood 'em up in 
ROCHESTER 

It was a sensation in 

CINCINNATI 

It howled 'em over in 

INDIANAPOLIS 



It was colossal in 



ST. LOUIS 



Whafs the use 
of being ^ 
modest* 



IT'S JUST A 
HELL OF A 
SWELL PICTURE! 



^^^^^^^^ 



JOHN 
GILBERT 





ALI 



^> .SKIPV 




TALA \i 
B I R E L L 




A LEWIS MILESTONE PRODUCTION 



Story and screen play by Wallace Smith 

Directed by Lewis Milestone 
U M B I A PI 



52 



MOTION PICTURE HERALD 



November 10, 1934 



IK III! 



TECIiN€L€eiCAL 



The BLUEBOOK School 

By F. H. RICHARDSON 

QUESTION NO. 247. — (A) Describe the bearings of horizontal type motor-generators. (B) Nanne the reasons 
why cleanliness around a motor and generator is esential. (C) What precautions are necessary with regard to 
electrical connections? (D) Give your ideas as to necessity for ammeters and voltmeters, and their location. 



Answer to Question No. 241 



Bhtebook School Question No. 241 was: 
(A) Name the various objections to using 
«. c. at the arc. (B) What is meant by 
"rectifying" the current? (C) Name the 
various means available for rectifying cur- 
rent. (D) Give your own views as to 
whether or not a current rectifying dezncc 
will return its co.<;t to the mmiageinent. 

The following made good : S. Evans and 
C. Rau ; D. Danielson ; G. E. Doe ; A. F. 
Sprafke (who also sent a correct belated 
answer to question 240); D. Ferguson; R. 
J. ArntsGii; D. Ferguson; J. Wentworth ; 

G. A. Atrley; C. E. Wainscott; H. Ed- 
wards ; J. T. Seller ; T. Van Vaulkenburg ; 
R. and K. Wells; M. and J. DeVoy; O. 
Allbright; N. L. Simms; T. Turk; L. R. 
O'Leary ; D. Lally and F. Ferguson ; L. 
M. and C. B. Traxler ; B. R. Walker; P. 
and L. Felt; D. Breaston and H. Haber; 
B. L. Patterson; L. N. Guiding; D. L. 
Sinklow; F. Simms and O. L. Daris; F. 

H. and L. Klar ; T. T. Davidson and R. 

G. Crews ; E. Hodson and S. Johnson ; 
F. L. Savior and G. N. Guidotti ; P. L. 
Mcintosh; M. F. Fallon; F. H., S. and P. 
Dalbey ; R. D. Oberleigh and J. Lansing ; 
S. Spooner and B. H. Thaller ; R. Geddings 
and L. Grant; D. Johnson; S. Spooner and 
B. H. Thaller; D. T. and L. B. Palmer; 
T. Turk ; T. R. Rosche ; A. Richardson and 
N. L. Haynes ; L. Thomas and N. N. 
Boyde; N. L. Tomlinson and G. Lathrop; 

H. Hughes and T. E. Mantol ; L. Grant 
and R. Geddings ; M. L. Spooner ; T. U. 
Grant; L. Thomas and D. D. Davis; H. 
N. Hoffman; R. and K. Wells; T. N. 
Onby ; F. Harlor and G. Harrison ; K. L. 
Knight, L. Henderson and B. I. Hender- 
son; W. R. Greiver and L. Howell; D. L. 
Patterson; T. Morris and D. L. Danielson; 
F. L. Dodson and F. L. Benton ; C. Umph- 
rey; C. B. Burray, D. T. Bennett, R. 
Crawford and G. E. Osborn. 

While several made most excellent an- 
swers to Section A, I believe you will all 
agree the one selected for publication (that 
of G. E. Doe) could not be much improved 
upon. He says: 

"I take it the question is not intended to 
include the new type a.c. arc that still is 
building its reputation, which I understand 



to be excellent where only a limited screen 
illumination is necessary. 

"Starting with that premise, the a. c. 
arc is quite unstable as compared with the 
d. c. arc. Second, it is much less efficient 
because of the fact that half the light pro- 
ducing power is wasted, the crater of one 
carbon facing away from the collector lens 
or mirror. Third, the a. c. arc is not as 
silent in operation as is the d. c. arc, and 
some of the transformers used with it also 
are more or less noisy. Fourth, there is not 
the steadiness of illumination provided be- 
cause at each cycle the light from the source 
of available light drops off heavily in bril- 
liancy, which has the effect, if not of visible 
flicker, of reducing the brilliancy of screen 
illumination as a whole. Fifth, the a. c. 
arc produces a harsh light tone as com- 
pared with d. c. light." 

The fourth subdivision of Doe's answei' 
brought up a question. He says the drop in 
brilliancy once each cycle reduces screen 
illumination as a whole, and while that point 
has never, so far as I know, been brought 
up, I hold he is correct. It seems to me 
it just must be so. 

Evans and Rau and almost every one 
else answers Section B as follows : 

"Rectifying the current means changing 
alternating current into direct current — cur- 
rent that flow continuously in one direction 
only. It is not of constant voltage, however." 

(C) P. and L. Felt answer thus: "There 
are many devices that may be used to rec- 
tify alternating current into direct current. 
Those available for serving an a. c. arc are 
the motor-generator, the mercury arc recti- 
fier, the rotary converter and the chemical 
rectifier — the latter doubtful, meaning that 
while it can be used, its reliability and effi- 
ciency are doubtful. 

"For other purposes there are the vacuum 
tube, the synchronized commutator, the 
electrolytic rectifier, the vibratory method 
and the copper oxide rectifier. 

(D) H. Edwards says, "The exhibitor 
or manager who has a. c. supply and in- 
stalls proper means for rectifying the cur- 
rent into d. c. will be well repaid. The 
a. c. arc is very wasteful because of the 
fact that only half its light production can 
be used. As a matter of fact, the same 



wattage used in a d. c. arc would, or at 
least should, more than double the avail- 
able illumination. 

"Of course, there are losses in rectifica- 
tion, hence the cost would not be cut in 
two, but nevertheless the superior excel- 
lence of illumination and reduction of eye 
strain to theatre patrons would fully justify 
the expense of rectification." 

J. Wentworth answers thus : "With the 
understanding that in this answer I am not 
considering the new type of a. c. arc, about 
which I as yet am possessed of no very 
satisfying information (I am waiting for 
the new Bluebook, expecting it will be 
contained therein) I would answer with 
an emphatic yes. My reasons would be ( 1 ) 
that the d. c. light produces better results 
upon the screen than the a. c. light, (2) 
that while it is true it costs money to rec- 
tify current, it is a wise expense for the 
reason that it improves screen results and 
anything that does that increases the box 
office income, and (3) that it is debatable 
whether the increase in income will be suf- 
ficient to justify the additional outlay in- 
curred by current rectification, but exhibi- 
tors should believe that anything that will 
improve the show to any considerable ex- 
tent will be in the nature of justifiable ex- 
pense, provided, of course, the expense is 
not unreasonable. 

"The expense of current rectification is 
considerable, true, but after all it must be 
remembered that we get at least twice as 
much light per watt from d. c. that we 
can use for projection than we can get from 
a. c, because with a. c. exactly half the 
light goes in exactly the wrong direction — 
away from the lens or mirror. 

"Repeating myself, therefore, my answer 
is an emphatic yes. In the end the whole 
cost will come back to the box office, with a 
lot of profit money tagging along behind it." 



Toronto Auditoriunn Wired 

The total of available seats for motion 
pictures in Toronto has been increased by 
2,770, with the wiring for sound films of 
the civic concert auditorium, operated by a 
board of trustees, on a non-profit basis. No 
regular film schedule is planned, merely oc- 
casional film to fill concert program gaps. 



S THANKSGIVING TREAT FOR EVERY 
HEATRE IN THE COUNTRY! 








'^^'^ Other Outstanding Columbia Short Features: 



THE SPICE OF LIFE 
SCREEN SNAPSHOTS 
KRAZy KAT 
LAUGHING with MEDBURY 



TWO REEL COMEDIES 
SCRAPPY 
WORLD OF SPORTS 
LIFE'S LAST LAUGHS 




rO l UM BI A PICTURES 



MOTION PICTURE HERALD 



November 10, 1934 



THE CODE QUESTION BOX 

By JAMES P. CUNNINGHAM 



NO. 86— CUT RATES IN GROUPS FOR 
THEATRE PARTIES 

QUESTION — Occasionally we have requests 
for reduced admission prices for theatre par- 
ties of, say 15 to 30 people. Our inatinee prices 
are 20 cents for adults. Would it be a violation 
of the code to make about a 15-cent rate for a 
theatre pc^rty of 15, 20 or 25 persons, in no in- 
stance cutting under the price set in the con- 
tractf— SOUTH CAROLINA. 

ANSWER — -The proposal to make a 15-cent 
rate — when the regular adult admission is 20 
cents — for a theatre party of 15, 20 or 25 peo- 
ple, would not be a violation of the motion pic- 
ture code if it did not prove to be unfair com- 
petition to a competing theatre. By this is 
meant that such a practice would be unfair to 
a competing theatre, and would be prohibited 
by the code, if the exhibitor widely publicized 
and ballyhooed the fact that he would grant a 
special wholesale cut-rate for special theatre 
parties. Another probable form of unfair com- 
petition would be for the exhibitor otherwise 
to solicit the patronage of groups with a cut- 
rate admission as a lure. However, in no case 
must the admission even to the group be less 
than the minimum admission specified in the 
contract. 

The clause in the motion picture code ( Part 
3, Section 1, Article V-E), says: "No exhibitor 
shall lower the admission prices publicly an- 
nounced or advertised for his theatre by giving 
rebates . . . which . . . are unfair to competing 
exhibitors. . . ." 

V V V 

No. 87— CONTRACT MAHERS WHICH 
DO NOT COME UNDER CODE 

QUESTION — Perhaps this is not a code 
question, as tlie contract was signed before the 
code became effective, but not knowing who to 
ask about the problem I am writing to you. 

In July, 1933, / signed a contract for 37 pic- 
tures, which contract was accepted on July 31, 
1933, and was to go into force October, 1933. 

There are four allocations in this contract, 
namely, $25, $15, $12.50 and $10. 

In this contract there is a clause which reads: 

"The exhibitor jyay reject not exceeding 15 
feature pictures, such rejections to come from 
the lowest allocated licensee fees only, and at a 
rate not to exceed five pictures every four 
months. Acceptances or rejections by the ex- 
hibitor must be given within 14 days from the 
notice of availability." 

To date I have rejected only three pictures 
and have 12 more to play. 

The company with which I am under con- 
tract Jias not released enough pictures for me to 
take advantage of the claiise quoted above. 

The following questions arise: 

(1) Since the year is up. may I reject the 
entire 12 pictures "en bloc"? If so, does that 
complete my contract, though I have not played 
the 37 pictures? By taking advantage of reject- 
ing 12 pictures I will have disposed of all fea- 
tures released to date on the 1933-34 contract. 

(2) A feature was booked for February 21 
and 22 and was confirmed to me at $10, the lozv- 
est allocated class. A few days before I ivas to 
play same a second invoice came through rais- 
ing it to $12.50. As I had advertised this fea- 
ture I paid the extra $2.50. Does this constitute 
a breach of contract? 

(3) / never signed the code. Am I subject to 
the rules and regulations of the various code 
boards?— IOWA. 

ANSWER — Questions number one and two 
are purely contractual matters that do not have 
any bearing on the motion picture code. They 
are subjects of contract interpretation and are 
matters requiring adjustment by arbitration, if 



arbitration is provided for in the contract, or 
else they are matters to be litigated in the 
courts, if the exhibitor believes that the dis- 
tributor is in violation of the contract. Again, 
none of the problems mentioned in the first 
two questions has any bearing on the code. 

Regarding question number three : All ex- 
hibitors are bound to abide by the code, and, 
regardless of whether or not they signed the 
code they are subject to any rulings of the 
local code boards. 

V V V 

NO. 88— SUBSTITUTIONS UNDER THE 
CODE 

QUESTION — Do we have to take substitu- 
tions of star pictures zt/hich we contracted for, 
even though such substituted pictures are re- 
leased before the end of the contract year? Or, 
if we play these substitutions are we entitled to 
eliminate a like number of the other pictures if 
we wish? We have contracted for all of this 
company's pictures. 

ANSWER — The motion picture code says 
(Part 3-A, Article V-D) : "No distributor 
shall substitute for any feature motion picture 
described in the contract as that of a named 
star or stars . . . one of any other star or 
stars . . ." 

This means that the exhibitor is under no 
obligation to accept any substitute picture for 
a star picture, which star picture is specified 
as such in the contract as that of a particular 
star or stars. However, the question next arises 
as to what constitutes a star picture or who is 
a star and who isn't. 

A player may be named in the contract, not 
as a star, but merely for the purpose of identi- 
fying a particular picture. 

The Local Grievance Board would have to 
determine whether the specific case involves an 
actual star substitution where there is any 
doubt over the status of the player. 

The code does give distributors the right to 
substitute named players for other players 
when such players are not stars, and also to 
make changes in the cast, when such changes 
do not involve a star or stars. 

However, if a definite star picture which was 
named as such on the contract is not delivered 
and another picture is delivered in its place 
with another star, then the exhibitor is not 
obliged to accept the substitution. 

But, if the exhibitor does accept the substi- 
tution and plays it, the matter ends there. 



Heywood-Wakefield Cuts Loss 

Heywood- Wakefield Company and sub- 
sidiaries has reported net loss, after all 
charges, of $46,435 for the nine months 
ended September 30. The figure compares 
with a loss of $533,215 for the equivalent 
period in 1933. 



Charles Hawthorne Dies 

Charles Evans Hawthorne, 62, Paramount 
attorney handling real estate matters, died 
last week at his home in New Rochelle, N. 
Y., of pneumonia. A sister, Mrs. Adelaide 
H. Woodin, survives him. 



Krimsky Rapf Assistant 

John Krimsky, New York theatrical 
producer, has been placed under contract as 
assistant to Harry Rapf, executive producer 
for MGM. Mr. Krimsky is a member of 
the stage producing firm of Krimsky and 
Cochran. 



Immediate reply is being made 
direct to the many letters which 
Motion Picture Herald is receiving 
from exhibitors and distributors in 
the field, and from others, in which 
various questions are asked concern- 
ing certain doubtful phases of the 
Motion Picture Code. In addition, 
such code questions and the answers 
submitted are published as a regu- 
lar service. 

For obvious reasons, the letters 
will appear anonymously. However, 
the originals will remain on file. 

Answers to questions about the 
Code are submitted only after con- 
sultation with authorities familiar 
with the technicalities of the docu- 
ment. 

This service Is available to every- 
one. Send questions to the Code 
Editor, Motion Picture Herald, 
1790 Broadway, New York City. 



Final Report Made in 
Picture Epics Bankruptcy 

Irving Trust Company, trustee in the 
bankruptcy of Talking Picture Epics, Inc., 
of New York, last week filed its final report 
and accounting with Oscar W. Ehrhorn, 
referee in the case. The report listed gross 
receipts of $8,779.33 and disbursements of 
$2,579.90, leaving a balance on hand of 
$6,199.43. A final meeting of creditors was 
held in the referee's office last week for final 
disposition of the matter. 



Sennett Loses Suit 

Mack Sennett last week lost his $35,000 
suit against Myrtle Mack for injuries he 
suffered in the motor crash in which her 
husband, Charles E. Mack, was killed in 
Arizona in January of this year. 



Sylvia Froos With Educational 

Sylvia Froos, radio star, has signed a 
contract to make a series of short subjects 
for Educational. Production will be in 
New York. She is now making "The Girl 
from Paradise." 



Kahn Forms Kameo Pictures 

Henry W. Kahn, formerly Fox managing 
director in Central Europe, has formed the 
Kameo Pictures Corporation, with offices 
in New York, for world distribution of 
American and foreign product. The com- 
pany will finance production. 



Wilmington Without Vaudeville 

The Aldine, Stanley- Warner first run 
downtown theatre in Wilmington, Del., has 
discarded vaudeville. The action leaves the 
city without a theatre playing vaudeville. 

George Kann with Pioneer 

George Kann, former MGM unit manager, 
has joined Pioneer Productions on the 
Coast as business production manager. 



Named Radio City Producer 

Vincente Minnelli, art director at the 
Radio City Music Hall, last week took 
over his new duties as a stage producer. 



pOUGH, BOYS/ 



It's there! .... profit, and plenty of it. . . . for 
showmen • • • . in Educational's Short Features 
. • • . the one line you can always count on for 
that ideal short subject combination .... big 
star names, big production value and real 
entertainment that sends them out smiling 
and happy. . • . and that means dough, boys! 




And always more great stars 

SYLVIA FROOS and FRANK 

two of radio's most famous singers 

See them in the single-reel Song Hit Story 

''The House Where I Was Born 

and in the two-reel Musical Comedy 

''THE GIRL FROM PARADISE" 

with N.T. G. and tlie Paradise Revue 
Produced by Al Christie 




Distributed in U.S.A. 




by FOX Film Corporation 



A Coronet Comedy 
wiHi 

Harry GRIBBON 
George SHELTON 



9"» :Jt 



X 



n 



56 



MOTION PICTURE HERALD 



November 10, 1934 



THEATRE RECEIPTS 



The total of theatre receipts for the calendar week ended November 3, 1934 
fronn 105 houses in 18 major cities of the country, reached $1,060,692, a decrease of 
$42,843 from the total for the preceding calendar week, ended October 27, when 103 
houses In 18 major cities reported an aggregate gross of $ 1 , 1 03,535. 

(Copyright, 1934: Reproduction of material from this department without credit to Motion Picture Herald expressly forbidden) 



Theatres 



Boston 

Boston 2,900 25c- 50c 

Fenway 1,800 30c-50c 

Keith's 3,500 25c-6Sc 

Loew'i State .... 3,700 35c-S0c 

Metropolitan .... 4,350 30c-65c 

Paramount 1,800 30c-50c 



BufFalo 

Buffalo 3,500 30c -55c 



Century 



3,000 



25c 



Great Lakes .... 3,000 25c-40c 

Hippodrome 2.100 2Sc-40c 

Lafayette 3,300 2Sc 



Chicago 

Apollo 1,400 25c- 50c 

Chicago 4,000 25c-68c 

Garrick 900 25c-40c 

Oriental 3.940 25c-40c 

Palace 2,509 25c-50c 

Roosevelt 1,591 2Sc-50c 

Sute-Lake 2,776 20c-3Sc 

United Artists... 1,700 30c-60e 



Current Week 

Picture Gross 

"Gift of Gab" (Univ.) 17,500 

"Caravan" (Fox) and 10,500 

"Six Day Bike Rider" (F.N.) 



"The Gay Divorcee" (Radio) 16,500 

(3rd week) 

'Transatlantic Merry-Go-Round". 17,500 
(U.A.) and "Girl in Danger" (Col.) 

'Happiness Ahead" (F.N.) o5,50C 

'Caravan" ' (Fox) and lO.'XX) 

'Six Day Bike Rider" (F.N.) 



'What Every Woman Knows".... 1J,400 
(MGM) 

'Man with Two Faces" (F. N.) and 6,000 
'Ladies Should Listen" (Para.) 



"Six Day Bike Rider" (F.N.) and 6.800 
"Outcast Lady" (MGM) 

".^ge of Innocence" (Radio) and.. 6,700 
"Big Hearted Herbert" (W.B.) 

"Gift of Gab" (Univ.) and 8,100 

and "Name the Woman" (Col.) 



Previous Week 

Pictura Gross 

"Million Dollar Ransom" (Univ.) 18,000 

"Our Daily Bread" (U. A.) and.. 10,000 
"Kansas City Princess" (W. B.) 

"The Gay Divorcee" (Radio) 17,000 

(2nd week) 

"What Every Woman Knows".. 19,000 

(MGM) 

"Judge Priest" (Fox) 34.000 

"Our Daily Bread" (U.A.) and.. 10,000 
"Kansas City Princess" (W. B.) 



'Judge Priest" (Fox) 21,000 

"Return of the Terror" (F.N.)... 7,200 
and "She Was A Lady" (Fox) 



"Madame Du Barry" (W.B.)... 



6,400 



"Caravan" (Fox) and 6,500 

"You Belong to Me" (Para.) 

"The Defense Rests" (Col.) and.. 6,800 

"Stolen Sweets" (Chesterfield) 



"Outcast Lady" (MGM) 12,000 "A Lost Lady" (F. N.) 11,000 



"One Night of Love" (Col.) 40,000 

(2nd week) 
"Six Day Bike Rider" (F.N.).... 6,000 



"Have A Heart" (MGMK 



18,000 



"The Gay Divorcee" (Radio) 24,500 

(2nd week) 

"Cleopatra" (Para.) 18.000 

"I'll Fix It" (Col.) 15,000 



"Barretts of Wimpole Street" 13,000 

(MGM) (3rd week) 



"One Night of Love" (Col.) 52,000 

(1st week) 

"Kansas City Princess" (W. B.).. 4,000 



"The Human Side" (Univ.). 



17,000 



"The Gay Divorcee" (Radio) 26,000 

(1st week) 

"Chained" (MGM) 8,000 

(4th week) 

'Their Big Moment" (Radio).... 15,000 



'Barretts of Wimpole Street" 17,000 

(MGM) (2nd week) 



High and Low Gross 

(Tabulation covers period from January. 1933.) 
(Dates are 1333 unless otherwise specified) 

HiKh 1-13-34 "Fog" 23.500 

Low 3-11 "Topaze" 11,000 

High 1-14 "Island of Lost Souls" and ' 

"Billion Dollar Scandal" 
Low 7-9 "She Had to Say Yes" and ! 
"Arizona to Broadway" 

High 12-2 "Little Women" 28,000 

Low 3-11 "When Strangers Marry"... 12,000 

High 1-7 "Strange Interlude" 23,000 

Low 3-11 "Men Must Fight" 11,000 

High 11-4 "I'm No Angel" 

Low 8-4-34 "Notorious Sophie LauR".. 
High 2-25 "Dangerously Yours" and ) 
"Deception" j 
Low 8-18-34 "Housewife" and j 
"She !>amed About Sailors" ) 



15.000 
6.000 



44,500 

26,000 



17,000 



High 12-9 "Dancinsr Lady" 

Low 3-.J5 "Our Betters" 

High 4-21-34 "The Lost Patrol" and ) 

"Three on a Honeymoon" 1 
Low 12-16 "Solitaire Man" and ( 

"Day of Reckoning" ( 

High 11-4 "I m No Angel" 

Low 3-17-34 "Miss Fane's Baby Is I 
Stolen" and "Easy to Love" ( 
High 5- 19-34 "The House of Rothschild" 
Low 7-28-34 "Here Comes the Navy".. 
High 3-10-34 "It Happened One Night" ) 

and "Before Midnight" | 
Low 8-4-34 "Uncertain Lady" and ? 

"Midnight" f 



7,000 



31.000 
9,800 

8,100 

3,500 
27,200 

5,200 
18,000 
4,800 

16,700 

4,200 



High 9-2 "Goodbye Again" 75,000 

Low 4-29 "Central Airport" 22,000 



High 10-14 "I'm No Angel" 50,000 

Low 12-16 "A Man's Castle" 10,000 

High 9-9 "Morning Glory" 37.000 

l,..w 4-J8-34 "Glamour" 11.500 

High 9 IS-34 "Dames" 23,000 

Low 8- 18-34 "Pans Interlude" 6,000 

High 9-8-34 "Most Precious Thing in 

Life" 19,000 

Low 2-18 "Lucky Devils" 4,500 

High 5-5-34 "The House of Rothschild" 30,000 

Low 3-18 "Perfect Understanding" 6,800 



Cleveland 

Allen 3.300 a0c-40c 

Hippodrome 3,800 30c-44c 

RKO Palace .... 3,100 30c-60c 

State 3,400 30c-44c 

Stillman 1,900 30c-44c 

Denver 

Aladdin 1,500 25c-SOc 

Denham 1,500 25c- SOc 

Denver 2,500 25c-S0c 

Orpheum 2,600 25c-50c 

Paramount 2,000 25c-40c 

Hollywood 

Chinese 2,500 30c-65c 

Panuces 3,000 25c-40c 

W. B. HoUywood 3,000 2Sc-65c 



'The Case of the Howling Dog".. 3,800 
(W. B.) 

"The Gay Divorcee" (Radio) 10,000 

(2nd week) 

'Lady by Choice" (Col.) 14.500 



"Cleopatra" (Para.) 



10,000 



"Lemon Drop Kid" (Para.) 4,000 

(20c-40c) 



"One Night of Love" (Col.) 3.000 

"Wagon Wheels" (Para.) 3,500 

"Happiness Ahead" (F. N.) 6,000 

"Peck's Bad Boy" (Fox) 6,000 



"Side Streets" (F. N.) 500 

(2.5c-.50c) (3 days) 
'Friends of Mr. Sweeney" (W.B.) 1,000 

(25c-50c) (4 days) 



"Affairs of Cellini" (U. A.) 10,000 

(2nd week) 
'Great Expectations" (Univ.) 4.200 



"The Gay Divorcee" (Radio) 11,500 

(2nd week) 



"Six Day Bike Rider" (F.N.).... 7,000 



"The Gay Divorcee" (Radio).... 16,500 
(1st week; 

"A Lost Lady" (F. N.) 9,000 

(,'nc-44c) 

"The Last Gentleman" (U.A.).... 20,000 
(30c-eOc) 

"Belle of the Nineties" (Para.).. 5,500 



"Caravan" (Fox) 1,5G0 

"The Lemon Drop Kid" (Para.).. 7,500 

"One Night of Love" (Col.) 9,000 

"Wake Up and Dream" (Univ.) 1,100 
(3 days) 

"Gift of Gab" (Univ.) 2,400 

(4 davs) 

"Death on the Diamond" (MGM) 2,500 



"Affairs of Cellini" (U. A.) 12,500 

(1st week) 

"Student T.nir" (MGAfl and 4,200 

"School for Girls" (Liberty) 

"The Gay Divorcee" (Radio) 15,500 

(1st week) 



High 11-11 "Private Life of Henry VIII" 
Low 3-4 "Infernal Machine" and ) 

"Exposure" ) 
High 10-21 "East of Fifth Avenue"... 

Low 6-10 "Orcus Oueen Murder" 

High 3-3-34 "It Happened One Night".. 

I^w 8-19 "No Marriage Ties" 

High 8- 19 "Tugboat Annie" 

Low 6-24 "The Eagle and the Hawk". 

High 9-15-34 "Chained" 

Low 11-18 "<=taee Mr.th^r" and ) 

"Hell and High Water" f 



High 2-25 "Cavalcade" 

I...W 8 II .M "I Give My Love" 

High 9-29-34 "Belle of the Nineties" 

I ow 8-4 34 "Elmer and Elsie" 

High 1-13-34 "Roman Scandals" 

Low 12 16 "The World CTianges" 

High 2-17-34 "Hi, Nelliel" 

Low 6-10 "Zoo in Budapest" 



High 4-1 "The Kid From Spain". 
Low 10-6-34 "Pursued" and 

"Our Daily Bread" 



High 9-9 "Dinner at Eight" 

Low 10-27-34 "Affairs of Cellini" 

Hieh I 7 "Handle With Care" 

Low 3-3-34 "Fugitive Lovers" and 
"The Poor Rich" 

High 3-25 "42nd Street" 

Low 1-27-34 "The Big Shakedown", 



12,000 

1,800 
30,000 

2,900 
28.000 

4.200 
26.000 

5.000 
10,000 

2,500 



10.000 

1.200 
16.500 

1,800 
17,500 

3.000 
19.500 

3,700 



7,000 
1,200 



36.656 
12,500 
U.000 

1,500 
26,000 
7.000 



TERRY IS JERRY! 

Meaning that he is hep . . . That he knows what's going on . . . 
He's the original Jerry on the job... Been at it since the good 
old days when a two-reeler was a great big feature. .. Knows 
more words than Webster. . .And has more angles on pictures 
than Einstein has on Relativity... Motion Picture Herald, of which 
Terry Ramsaye is Editor, gave great accounts of G B's first 4 . . . 
"Chu Chin Chow' "Power" Little Friend " "Man of Aran'And each 
one has been giving a good account of itself at the box-office. 

Remember these titles : 

"CHU CHIN CHOW" "POWER" "LITTLE FRIEND" "MAN OF ARAN" 




COMING! EVELYN LAYE in "EVENSONG" ROXY FRL NOV. 16 
ON THE WAY! GEORGE ARLISS in "THE IRON DUKE" 



PHYSICAL DISTRIBUTION • FOX EXCHANGES • CANADA, REGAL FILMS, LTD 



58 



MOTION PICTURE HERALD 



November 10, 1934 



[THEATRE RECEIPTS—CONT'D! 



Theatres 



Current Week 



Picture 



Previous Week 



Gran Picture 



High and Low Gross 

(Tabulation covers period fran January, 1933.) 
(Dates are 1933 unless otherwise specified) 



Indianapolis 

Apollo 25c-40c 

Orcle 2,800 2Sc-40c 

Indiana 3,133 25c-40c 

Lyric 2,(X» 2Sc-40c 

Palsce 3,dOO 25c-40c 

Kansas City 

Mainstreet 3,049 25c -40c 

Midland 4,000 25c-40c 

Newman 1,800 2Sc-40c 

Tower 2,200 2Sc-35c 

Uptown 2,000 2Sc-40c 

Los Angeles 

Loew'a State 2,416 30c-55c 

Paramount 3,596 30c-SSc 

RKO 2,700 25c -6Sc 

W. B. Downtown 3,400 2Sc-40c 

Minneapolis 

Century 1,650 25c-40c 

Lyric 1,238 20c-25c 

RKO Orpheum... 2.900 2Sc-50c 

Sute 2,300 25c-40c 

Time 300 25c-3Sc 

World 400 25c-75c 

Montreal 

Capitol 2,547 25c-60c 

Loew's 3,115 30c-75c 

PaUce 2,600 34c-7Sc 

Princess 2,272 30c-65c 

New York 

Aster 1,012 55c-$2.20 

Capitol 4,700 35c-$1.65 

Criterion 886 55c-$2.20 

Mayfair 2,300 35c-65c 

Palace 2,500 25c-7Sc 

Paramount 3,700 35c-99c 

Rialto 2,200 25c-65c 

RivoU 2,200 40c-99c 

RKO Music HaU 5.945 3Sc-$1.65 

Roxy 6.200 25o-55c 

Strand 3,000 25c-55c 



"Caravan" (Fox) 2,000 

"Gift of Gab" (Univ.) and 4,000 

"Wagon Wheels" (Para.) 

"The Gay Divorcee" (Radio) 5,000 

(2nd week) 

"Happiness Ahead" (F. N.) 7,500 

"Transatlantic Merry-Go-Round". . 5,000 
(U. A.) 



"Happiness Ahead" (F. N.) 11,000 

(7 days and Sat. late show) 
(25c -450) 

"Transatlantic Merry-Go-Round". 7,200 
(U. A.) (7 days and Sat. 
midnite show) 

"Cleopatra" (Para.) 8,700 

(8 days and Sat. midnite show) 

"Great Expectations" (Univ.) 6,000 

(7days and Sat. midnite show) 

"Judge Priest" (Fox) 5,400 

(2nd week) 

'Peck's Bad Boy" (Fox) 7,250 

'Cleopatra" (Para.) 12,000 

(2nd week) 

''The Gay Divorcee" (Radio) 9,800 

(2nd week) 

"A Lost Lady" (F. N.) 7,500 



"Madame Du Barry" (W. B.).... 4.000 

"Our Daily Bread" (U.A.) 2,000 

"Happiness Ahead" (F. N.) 6,000 

"Big Hearted Herbert" (W. B.).. 6,000 

"A Girl of the Limberlost" 2,500 

(Mono.) (3rd week) 

"The Bride of the Lake" 2,500 

(AmerAuglo) 



"Age of Innocence" (Radio) and... 9,000 
"Big Hearted Herbert" (W. B.) 

"There's Always Tomorrow" (Univ.) 13,500 

"Chained" (MGM) 12.000 



"The Count of Monte Cristo" (U. A.) 6,000 
and "Look for the Silver Lining" 
(2nd week) 



"The Merry Widow" (MGM) 8,700 

(3rd week) 

"What Every Woman Knows" 31.700 

(MGM) 

"Man of Aran" (Gaumont-British) 4,200 
(2nd week) 

"Student Tour" (MGM) 7,800 

"The Age of Innocence" (Radio).. 14,500 

"Mrs. Wiggs of the Cabbage Patch" 27,000 
(Para.) 

"Lemon Drop Kid" (Para.) 14,000 

"The Last Gentleman" (U. A.).... 17,500 

(2nd week) 

"The Pursuit of Happiness" (Para.) 77,000 

"Little Friend" (Gaumont-British) 24,500 

(2nd week) 

"Madame Du Barry" (W. B.) 14,492 



"Judge Priest" (Fox) 2,000 

(4th week) 

"A Lost Lady" (F. N.) 3,500 

"The Gay Divorcee" (Radio) 9,000 

(1st week) 

"Kansas City Princess" (W.B.).. 7,500 

"What Evrey Woman Knows".. 4,000 
(MGM) 



"The Gay Divorcee" (Radio) 7,800 

(7 days and Sat. late show) 
(2nd week) 

"What Every Woman Knows" 8,600 

(MGM) 

(7 days and Sat. midnite show) 

"Wagon Wheels" (Para.) 6,000 

(7 days and Sat. midnite show) 

"I'll Fix It" (Col.) 8,700 

(7 days and Sat. midnite show) 

"Judge Priest" (Fox) 9,200 

(1st week) 

"Barretts of Wimpole Street".... 11,900 

(MGM) (2nd week) 

"Oeopatra" (Para.) 21,405 

(1st week) 

"The Gay Divorcee" (Radio) 14,500 

(1st week) 

"Big Hearted Herbert" (W. B.).. 8,800 



"The Last Gentleman" (U.A).... 4,500 

"Wagon Wheels" (Para.) 1,700 

"The Gay Divorcee" (Radio) 6,000 

(2nd week) 

"Cleopatra" (Para.) 6,500 

"A Girl of the Limberlost" 3,000 

(Mono.) (2nd week) 

"Blue Danube" (B. & D.) 3.000 

"Outcast Lady" (MGM) and 10,000 

"Kansas City Princess" (W. B.) 

"The Lemon Drop Kid" (Para.).. 12,000 

"The Barretts of Wimpole Street" 8,500 
(MGM) (2nd week) 

"The Count of Monte Cristo" U.A.) 9,000 
and "Look for the Silver Lining" 
(1st week) 



"The Merry Widow" (MGM).... 11,508 
(2nd week) 

"Barretts of Wimpole Street" 26,830 

(MGM) (4th week) 

'Man of Aran" (Gaumont-British) 5,500 

(1st week) 

"Have A Heart" (MGM) 11,500 

"Judge Priest" (Fox) 14,500 

'Now and Forever" (Para.) 28,000 

(2nd week) 

"Case of the Howling Dog" 1,500 

(W. B.) (2 days-2nd week) 

"The Last Gentleman" (U.A.).... 27,000 
(1st week) 

'Age of Innocence" (Radio) 85,000 

"Little Friend" (Gaumont-British) 32,500 
(1st week) 

"Happiness Ahead" (F. N.) 10,592 

(2nd week) 



Hijfh 8-4-34 "Handy Andy" 7.000 

Low 11-3-34 "Caravan" 2.0OO 

High 8-19 "She Had to Say Yes" 12,Mi 

Low 3-4 "The Sign of the Cross" 2,500 

(2nd run) 

High 3-25 '"Parachute Jumper" 15,000 

Low 5-19-34 '"The Trumpet Blows" I 

and "As the Earth Turns" J 2,500 

High 7-22 ""College Humor" 9,500 

Low 11-11 "Saturday's Millions" 3,000 

High 2-3-34 "Sons of the Desert" 12,500 

Low 8-18'34 "Straight I» The Way".... 3,500 

High 6-23-34 "Glamour" 23,000 

Low 5-20 "Sweepmgs" 4.000 

High 1-7 "Strange Interlude" 30,000 

Low 4-15 "Perfect Understanding" 4,900 

High 10-21 "I'm No Angel" 20.000 

Lot 5-27 ""Picture Snatcher" 2,800 

High 9-22-34 "One Night of Love" 13,000 

Low 5-5-34 "Let's Fall in Love".. 4,000 

High 10-27-34 "Judge Priest" 9,200 

Low 7-1 "Lilly Turner" 1.600 

High 4-7-34 "Riptide" 28,500 

Low 2-24-34 "Coming Out Party" 4.870 

High 1-7 "No Man of Her Own" 30.000 

Low 3-18 "King of the Jungle" 10.000 

High 3-31-34 "Little Women" 15,500 

Low 9-30 "Brief Moment" 1,700 

High 3-25 "42nd Street" 19,000 

Low 6-2-34 ""Merry Wives of Reno I 

and "Harold Teen" S 5,000 

High 9-20-34 "The Barretts of Wimpole 

Street" (2nd week) 6,500 

Low 9-29-34 '"The Cat's Paw" 2,500 

High 4-1 "'20,000 Years in Sing Sing".. 3.000 

Low 7-28-34 "Kiss and Make Up" 1.000 

High 1-7 "Animal Kingdom" 14.000 

Low 3-11 "Cynara" 3.000 

High 4-29 "Cavalcade" 8,000 

Low 3-11 "King of the Jungle" 3.500 

High 5-5-34 '"Private Life of Henry Vm" 4.300 
(5th week! 

Low 11-25 '"Vi Som Gar Koks vagen" . . . 1.000 



High 2-24-34 "Queen Christina" 

Low 7-28-34 ""Here Comes the Groom" ) 
and "Jane Eyre" J 
High 1-21 "The Mask of Fu Manchu".. 
Low 7-21-34 "Fog Over Frisco" and ) 
"AfTairs of a Gentleman" ) 
High 2-18 "The Sign of the Cross".... 
Low 7-21-34 "Shoot the Works" and I 
"Friday the 13th" ( 
High 1-7 "The Kid from Spain" and ) 
"Speed Demon" J 
Low 8-11-34 "The Constant Nymph" ) 
and "Happy Ever After" j 



13,500 

6,500 
14,500 

4,500 
15,500 

6,000 

12,000 

5,000 



High 4-14-34 "The House of Rothschild" 23,730 
{4th week) 

Low 3-25 "The White Sister" 14,559 

High 4-7-34 "Riptide" 63,373 

Low 2-10-34 "You Can't Buy Everything" 15.500 

High 7-29 "Song of Songs" 16,000 

Low 6-3 "Be Mine Tonight" 3,500 

(2nd run) 

High 1-7 "The Half Naked Truth".... 24,750 

Low 7-14-34 "Call It Luck" 3.150 

High 7-21-34 "Of Human Bondage".... 16.200 

Low 4-15 "Parole Girl" 4,500 

High 10-21 "I m No Angel" 83.450 

Low 8-11-34 "Elmer and Elsie" 10.500 

High 4-7-34 ""The Lost Patrol" 32.800 

Low 4-15 "Destination Unknown" and ) 

"The Fighting President" j 5.800 

High 12-30 "Roman Scandals" 48.000 

Low 8-5 "The Rebel" 7,200 

High 11-25 "Little Women" 109.000 

Low 6-17 "Ann Carver's Profession".. 44,938 

High 11 25 ""The Invisible Man" 42,000 

Low 1-28 "Air Hostess" 9,100 

High 10-14 "Footlight Parade" 55,190 

Low 12-23 "Sin of Nora Moran" 6.8S0 



/ 



November 10, 1934 



MOTION PICTURE HERALD 



59 



rrHEATCC I3ECEIPT$--C€NT'[)J 



Theatres 



Current Week 



Picture 



Gross 



Previous Week 



Picture 



Gross 



High and Low Gross 

(Tabulation covers period from January, 1933.) 

(Dates are 1S33 unless otherwise specified) 



Oklahoma City 

Capitol 1,200 10c-41e 

Criterion 1,700 10c -56c 

Liberty 1,500 10c-36c 

Midwest 1,500 10c- 56c 

Warner 1.900 20c-75c 

Omaha 

Brandeis 1,200 20c-35c 

Orpheum 3,000 2Sc-40c 

Paramount 2,800 25c-40c 

World 2.500 2Sc-40c 

Philadelphia 

Aldine 1,200 40c-65c 

Arcadia 600 25c-50c 

Boyd 2.400 40c-65c 

Earle 2,000 40c-65c 

Fox 3,000 35c-65c 

Karlton 1.000 30c-50c 

Locust 1.300 40c-65c 

Stanley 3.700 40c-65c 

Stanton 1.700 30c-55c 

Portland, Ore. 

Broadway 1.912 25c-40c 

Music Box 1,000 25c-35c 

Oriental 2.^)40 2Sc 

Opheum 1,700 2Sc-40c 

Paramount 3.008 25c-40c 

United Artists... 945 25c-40c 

San Francisco 

Fox 4.600 15c-40c 

Golden Gate .... 2,800 25c-40c 

Orpheum 3,000 15c-40c 

Paramount 2,670 lSc-65c 

St. Francis 1.40O 15c-S5c 

United Artists... 1.200 15c-55c 

<Varfield 2.700 25c-65c 

Seattle 

Blue Mouse .... 950 25c-5."!c 

Fifth Avenue ... 2.750 2Sc-55c 

liberty 2,000 10c-25c 

Music Box 950 2Sc-50c 

Music Hall 2.275 25c-55c 

Orpheum 2,500 25c-35c 

Paramonat 3.050 25c-35c 



"Outcast Lady" (MGM) 1,800 

"Mrs. Wiggs of the Cabbage Patch" 3,600 
(Para.) 

"Caravan" (Fox) 90O 

(4 days) 

"Ladies Should Listen" (Para.)... 600 

(3 days) 

"Belle of the Nineties" (Para.).... 5,000 

"Kansas City Princess" (W. B.).. 13,000 



"Six Day Bike Rider" (F.N.) and 5,000 
"A Girl of the Limberlost" (Mono.) 

"Here Comes the Navy" (W.B.) 9,100 
and "One Exciting Adventure" (Univ.) 



"Wagon Wheels" (Para.) 2,900 

"Hideout" (MGM) 4,000 



"Notorious Sophie Lang" (Para.) 2,300 
(4 days) 

'Crime Without Passion" (Para.) 400 
(3 days) 

'Happiness Ahead" (F. N.) 3,000 



'The Gay Divorcee" (Radio) 6,000 

(2nd week) 

■'The Last Gentleman" (U. A.).. 9,400 
and "Desirable" (W. B.) 



"Dames" (W. B.) 9,400 "Cleopatra" (Para.) 7,200 



"Student Tour" (MGM) and 3,500 

"Ready for Love" (Para.) 



"Madame Du Barry" (W.B.) 2,000 

(3 days-2nd week) 

"365 Nights in Hollywood" (Fox) 1,700 
(6 days) 

"What Every Woman Knows".... 10,500 

(MGM) (6 days) 

"A Lost Lady" (F. N.) 18,000 

(6 days') 

"Caravan" (Fo.x) 13,000 

(6 days) 

"One Night of Love" (Col.) 8,500 

(6 days) 

"Little Friend" (Gaumont British) 4,000 
(6 days) 

"Happiness Ahead" (W. B.) 7,500 

(6 days) 

"Our Daily Bread" (U. A.) 5,000 

(6 days) 



"The Dude Ranger" (Fox) 5,000 

"The Gay Divorcee" (Radio) 2,000 

"There's Always Tomorrovi'" (Univ.) 2,500 

and "The Gridiron Flash" (Radio) 

"The Fountain" (Radio) 4,500 

8,500 



"Cleopatra" (Para.) 



"The Merry Widow" (MGM) 6,000 



"Case of the Howling Dog" (W. B.) 10,000 
and "Ready for Love" (Para.) 



"The Gay Divorcee" (Radio) 19,500 

"One More River" (Univ.) and.... 9,000 
"Human Side" (Univ.) 

"Marie Galante" (Fox) and 10,0(X) 

"Six Day Bike Rider" (F. N.) 

"Barretts of Wimpole Street" (MGM) 7,000 



'The Last Gentleman" (U. A.).... 7.000 

(2nd week) 
"Peck's Bad Boy" (Fox) 21,000 



"The Gay Divorcee" (Radio) 4,200 

"Cleopatra" (Para.) 10,200 

(9 days) 

"The Lady Is Willing" (Col.) and 3,450 
"Randy Rides Alone" (Mono.) 

"Young and Beautiful" (Mascot) and 3,200 
"Side Streets" (F. N.) 



'Gift of Gab" (Univ.) and 3,1 

"Crime Without Passion" (Para.) 



"Madame Du Barry" (W. B.).... 7,000 
(6 days-lst week) 

"Death on the Diamond" (MGM) 850 
(3 days) 

"Outcast Lady" (MGM) 10.000 

(6 days) 

"Six Day Bike Rider" (F.N.).... 14,000 
(6 davs) 

"Peck's Bad Boy" (Fox) 15,000 

(6 days) 

"The Last Gentleman" (U. A.).. 3,200 
(6 days) 

"Power" (Gaumont British) 2,300 

(6 days-2nd week) 
"One Night of Love" (Col.) 11.000 

(6 days) 

"Wagon Wheels" (Para.) 5,200 

(6 days) 



"Wake Up and Dream" (Univ.) and 4,500 
"Dragon Murder Case" (F. N.) 



"Bulldog Drummond Strikes Back" 2,000 
(U. A.) 

"The Gay Divorcee" (Radio) 6,000 

"Servants* Entrance" (Fox) 9,000 



'What Every Woman Knows" 
(MGM) 



5,000 



"Big Hearted Herbert" (W. B.).. 10,000 
and "Lemon Drop Kid" (Para.) 



"Kentucky Kernels" (Radio) 13,000 

"One Night of Love" (Col.) 4,500 

(8th week) 

"A Lost Lady" (F. N.) and 11,000 

"Mrs. Wiggs of the Cabbage Patch" 

(Para.) 

"Cleopatra" (Para.) 7,000 



"The Last Gentleman" (U.A.) 10,000 

(1st week) 

"Barretts of Wimpole Street" 22,000 

(MGM) (2nd week) 



"The Count of Monte Cristo" (U.A.) 3,400 

(3rd week) 

"Servants' Entrance" (Fo.x) 4,400 

(5 days') 

"Name the Woman" (Col.) and.. 3,750 
"Whom the Gods Destroy" (Col.) 

"Six Day Bike Rider" (¥'. N.) and 3,200 
"Million Dollar Ransom" (Univ.) 



"Richest Girl in the World" (Radio) 5,900 "The Gay Divorcee" (Radio) 7.200 

"A Girl of the Limberlost" 7,300 

(Mono.) 



HiKh 1-6-34 "Going Hollywood" 4.100 

Low 3-11 "From Hell to Heaven" 1.350 

High 11-18 "College Coach" 11.000 

Low 3-U "Clear All Wires" 1.800 

High 6-16-34 "Half a Sinner" and ) 

"Uncertain Lady" ) 5,000 
Low 3-18 "The Death Kiss' and I 

"The Fourth Horseman" ) 1,100 

High 2-25 "State Fair" 8.500 

l.ow 3-11 "Emnlovres' Fntranrr" 1.^ 

High 11-3-34 "Kansas City Princess"... 13.000 

Low 3-10-34 "I've Got Youi .Number".. 6,400 
(6 aays) 



High S-5-34 "The House of Rothschild" 
Low 12-30 "The World (Thanges" and i 
"Havana Widows" J 

High 3-10-34 "Easy to Love" 

Low 4-29 "Sweepings" 



High 7-22 "Gold Diggers of 1933" 

Low 2-24-34 "Six of a Kind" and ) 

"Good Uame" ) 

High 6-3 "Peg O' My Heart" and 1 

"Perfect Understanding" J 

Low 5-19-34 "As the Earth Turns" 1 

and "Smokv" ( 



High 5-5-34 "The House of Rothschild" 

Low 6-9-34 "Sorrell and Son" 

(8 days) 

High 1-6-34 "Duck Soup" (7 days)... 
Low 9-1-34 "Notorious Sophie Lang".. 

High 1-6-34 "Little Women" 

Low 6-30-34 "Where Sinners Meet".. 

High 4-7-34 "Harold Teen" 

Low 10-21 "Saturday's Millions" 

High 4-22 "Cavalcade" 

Low 10-3-34 "Caravan" 

High 10-3-34 "One Night of Love".... 

Low 8-25-34 "Let's Talk It Over" 

High 2-11 "Cavalcade" 

Low 10-3-34 "Little Friend".. 

High 11-25 "I'm No Angel" 

Low 11-3-34 "Happiness Ahead" 

High 6-3 "The Little Giant" 

Low 7-14 "1 Love That Man" 



High 4-7-34 "Wonder Bar".... 
low 3-11 "What! No Beer?"... 

High 12-9 "Little Women' 

Low 5-13 "No More Orchids"... 
High 10-14 "Rafter Romance". 
Low 11-18 "College Coach" 



23,000 

3.500 
17.250 
5.000 

13.250 

5.250 

7.500 

3,250 



23,000 
4,000 

6.500 

1.400 
30.000 

8.000 
40.000 
10.000 
29WI 
13,000 

8.500 

2.200 
13.000 

4.000 
32 ''Ti 

7.500 
10.000 

4.000 



13.000 

3 ^nn 

14.OT0 
1,600 

14.UU.1 
1.600 



High 11-18 "The Way to Love". 
Low 12-2 "Walls of Gold" 



High 4-28-34 "The House of RothschUd" 
Low 3-11 "Madame Butterfly" 



High 4-8 "Should a Woman Tell?" 

and "Speed Demon" 
Low 8-18-34 "Sin of Nora Moran" and 
"Along Came Sally" 

High 2-11 "The Mummy" 

Low 10-21 "My Woman" 



12.000 
3.500 



9.800 
1.600 



15.500 

4.500 
25.500 
8,000 



High 10-27 "I'm No Angel". 
Low 12-23 "Sitting Pretty" . 



High 3-25 "What! No Beer?" and ] 
"Broadway Bad" 1 
Low 4-14-34 "Registered Nurse" and j 
"Murder in Trinidad" J 

High 12-30 "Roman Scandals" 

Low 8-26 "The Wrecker" 

High 9-15-34 "Chained" 

Low 5-27 "Story of Temple Drake" 



40.000 
7.000 



13,500 

3,500 
17.000 

4.000 
28.000 
10.000 



"Mrs. Wiggs ofthe Cabbage Patch" 6,100 
(Para.) 



"Outcast Lady" (MGM) 5,900 



High 12-9 "Little Women" 

Low 8-19 "The Rebel" 

High 8-5 "Tugboat Annie" 

Low 5-5-34 "Tar7an and His Mate".... 
High 3-3-34 "It Happened One Night" 

Low 6-24 "Uptown New York" 

High nil "Fontlight Parade" 

Low 9-22-kJ4 "There's .Mways Tomorrofw" 
and "Midnight Alibi" 

High 5-26-34 "Wild Cargo" 

l ow R lf!-34 "Bachelor Rnit" 

High 10-21 "Bureau of Missing Persons" 
(6 days) 

Low 4-21-34 "Two .Mone" and ) 
"I Belie%'ed in You" J 

High 1-7 "A Farewell to Arms" 

Low 1-13-34 "Dancing Lady" (2od run) 



8.500 

2.500 
19.250 
5.000 
7.000 
3.000 
8.000 

\ 2.900 
11.500 
4 inn 

9,000 



3.750 
9..^no 
4.000 



60 



MOTION PICTURE HERALD 



November 10, 1934 



J. C. JCNriNS—HlS CCLTUM 



'lllli 



Lincoln, Nebraska 

Dear Herald: 

This town of Lincoln is the home of the 
Cornhusker football team. Heretofore that 
was something to brag about, but since the 
team went up to Minneapolis and let those 
Gophers walk all over 'em to the tune of 20 
to nothing, about all Lincoln has to offer the 
public (outside of her seven theatres) is the 
state capitol building. 

But speaking of state capitol buildings, did 
vou know that Nebraska has a capitol build- 
ing that cost $15,000,000 and that it is en- 
tirely paid for? Well, she has, and there is 
not a cent against it. We are not paying 
interest on long-time bonds. In fact, our 
constitution will not permit the state to go 
in debt nor issue bonds. We pay as v^^e go, 
and that is a good system for any state or 
any person to adopt. But we started to talk 
about the Cornhusker football team, but since 
the Gophers trimmed 'em up, even if the 
Huskers did up and nose out Iowa's Hawk- 
eyes 14 to 13, we haven't a thing to say ex- 
cept that there was no doggone sense in the 
Cornhuskers letting the Gophers clean 'em 
that way. Anyhow, this is what we had on 
our mind — 

AN OPEN LETTER TO GEORGE BRENT 

Dear George (If we may be permitted to 
address you in this manner) : 

Did you ever sit on the bank of a lake 
and fish all the forenoon and the most of 
the afternoon and not get a bite, then all of 
a sudden a five-pound bass would come 
along, grab your hook, and you would yank 
him out and take him home to feed a hungry 
family? You did, eh? Well, so have we, 
and do you remember how the mosquitoes 
would flock around us for their noonday 
meal? And then when that bass grabbed 
your hook what a sense of joy and satisfac- 
tion it gave you ? Do you remember that, 
George? Well, that was just the feeling we 
had last night when we saw you playing 
in "Desirable" with Jean Muir and Verree 
Teasdale. 

Say, George, we have sat through many a 
show when the mosquitoes gathered around 
us by the millions (and the whelps were 
hungry, too) and we have seen the society 
swells take young girls to their apartment 
and dismiss the butler and lock the door and 
then they would have a wrestlin' match on 
the sofa, to the utter disgust of those who 
had any regard for decency, but to the de- 
light, no doubt, of the director and the young 
and dizzy minded. 

But, George, you didn't do this, no sir, 
and right there was where that bass grabbed 
our hook. You were in love with an inno- 
cent girl and you played the part of a gen- 
tleman and you protected her, just as you 
ought to have done. Probably some wanted 
to see another wrestling match, but you and 
the Legion of Decency said no, and say, 
George, if you will continue to say "no" and 
continue to play in decent roles, as you did 
in this one, it won't be long until the public 
will be calling for you as they are now call- 
ing for Janet Gaynor, Will Rogers, Harold 
Lloyd, Louise Fazenda, Irene Rich, Chic 
Sale and a number of others. 



And do you know why they are calling 
for these people, George? Well, it is be- 
cause there are never any "nnosquitoes" 
around the theatre when they play, and 
they always take a bass home with them, 
and say George, if it is the custom for 
Hollywood to fight mosquitoes don't you 
ever have a wrestling match on the 
screen. 

Jean Muir was the girl, and she was a most 
delightful performer, too ; not only that, but 
she was the daughter of her mother, and her 
mother was pretty hardboiled, too. 

George, they say that "Cleanliness is next to 
Godliness," whatever that means, and we will 
suggest that the next time you take a bath you 
be sure to wash both feet and back of yours 
ears, and the next time we come out there we 
will go down to Santa Monica and get us a 
boat and we will go out and catch some sea 
bass. How's that, old timer? 

V 

The teacher told the class that each of them 
should write a verse of poetry to be read at 
the school exhibition at the close of the school, 
so Willie wrote: 

/ once knew a girl named Nellie 
Who had freckles all over her nose, 
She ate some green apple jelly 
And got a bad pain in her head 
And that's all I kttow about 'Nellie. 

He read it to the teacher and she said, "Why, 
Willie, it doesn't rhyme," and Willie said, "Of 
course it don't but you wouldn't want it to, 
wouldja?" 

V 

That Timber Belt 

We heard a fellow say the other day that 
the past season had been so hot and dry that 
his garden had all burned up and he didn't even 
raise a radish, but that next spring he was 
going to plant a row of trees around his gar- 
den so it wouldn't dry out. This fellow is a 
strong advocate of that "Timber Belt" idea to 
bring rain. He also believes that the earth is 
flat and that the moon is made of green cheese. 
[Sh-h-h, Jaysee. Read the third column of this 
page. — Ed.] 

V 

A girl stopped us on the street yesterday and 
said, "Say, Colonel, what would you say I ought 
to do if my boy friend kisses another girl?" 
And we replied, "Well, you better go home and 
turn on the radio and listen to Percy de Pyster, 
the crooner, sobbing 'Your Kisses Bring Heaven 
to Me,' then after that take a big dose of salts 
and you will be all right." 

V 

But as Andy Gump said to Min: And 
then there's another thing. 

Didja know that trees won't grow out in 
western North Dakota, South Dakota, Ne- 
braska and Kansas, except along the streams, 
unless they are tmtered every fifteen min- 
utes? Well, they won't. That's why it is 
so dry out there, because they don't have 
"trees to bring rain." [We warned you, 
Jaysee! — Ed. ] 

V 

We got a letter from Andy Anderson up at 
Detroit Lakes, Minn., asking us to come up 
there and go fishing with him. He says that the 
bass are so hungry that they will jump right 
into the boat and grab a "Wilson Wabbler" 
before he can light his pipe. We'd like to go, 
but Walt Bradley, our son-in-law, has booked 



a lot of mighty fine shows for his Moon the- 
atre and that's that, although we are soon to 
start for Oklahoma and Texas for the fall and 
winter, so that's the way it goes. Darn the 
luck, anyway. 

COLONEL J. C. JENKINS 
The HERALD'S Vagabond Colyumnist 



THE PROFESSOR 
TO THE COLONEL: 

To THE Editor of the Herald : 

Colonel Jenkins started this battle of 
words in the August 18, '34, issue of the 
Herald. He made some rather wild state- 
ments, to wit: "Somebody has had another 
pipe dream" ; "Trees don't give moisture" ; 
"Trees don't produce rain," etc. I countered 
with what I thought was convincing state- 
ments substantiated by good authority. He 
is apparently unconvinced that I am correct 
and, like most arguments, neither am I con- 
vinced that he is right. I'm most happy to 
cross mental broadswords with him and, even 
though he claims to have a "halter on that 
horse," please advise him that my little goat 
is still grazing peacefully in the south forty. 

I admitted in niy last letter that there will 
be planting failures ; that it takes time to 
grow a tree ; that it was probably poor policy 
to drain the lakes of western Nebraska, and 
I'll admit further that this shelter belt will 
not make the Dakotas and Nebraska an in- 
land lake. (This in no way subtracts from 
my statement that "trees do give of¥ mois- 
ture" ; that "a 30-foot forest should increase 
local rainfall one or two per cent," etc.) I 
said if it can increase it two inches, it might 
make the difference between agricultural 
success and failure. But there are other fac- 
tors, such as cutting down of wind velocity, 
better distribution of the snow, and greater 
absorption by the soil of snow and rain 
water, that make the shelterbelt worth the 
trial. 

The "Colonel" asks the "Professor" a ques- 
tion and I'll grant that we on the Pacific 
Coast get our rain in the winter. I'll also 
concede Iowa and Nebraska get some rain 
in the summer. But, J. C, let me ask one? 
If the following statement you make is true, 
"The reason why we have more rain in the 
summer than in the winter is because there 
is more heat in the summer to evaporate the 
water than in the winter," then why do we 
have most of our rain on the Coast in the 
winter? Give me a good answer to that one 
and I'll ship my goat by express collect ! 

Before you answer this, just go out to 
Halsey, Neb., and ask the Forest Supervision 
to show you the 25,000 acres of young trees 
that are growing and growing well in your 
native sand hills. They have never been 
watered or cultivated. That's the proof of 
the pudding that trees can be made to grow 
there. The Supervisor will be happy to show 
you around. I've been there and it's a reve- 
lation. He gave me a cross-section of one 
of his thinned trees. It was almost six inches 
across and it grew that in 16 years. 

Don't let your horse run out this winter. 
Tie him in the shelter of the trees and he 
will consume less corn to keep him fat. — T. 
J. Starker, Professor of Forestry, Oregon 
State College, Corvallis, Ore. 



November 10, 1934 



MOTION PICTURE HERALD 



61 



WHAT THE PICTLCE 
DID E€P ME 




Columbia 



IT HAPPENED ONE NIGHT: Clark Gable, 
Claudette Colbert — As every exhibitor knows, this is 
the best of last season's pictures. We played it late, 
and I'm glad we did. Played October S-6. — Art War- 
ner, Colonial Theatre, Grandview, Wash. Small town 
and rural patronage. 

LET'S FALL IN LOVE: Ann Sothern, Edmund 
Lowe, Gregory Ratoff, Miriam Jordan, Tala Birell — 
Very good entertainment. Audience reaction good. 
Business above normal. Played September 21-22.— 
Art Warner, Colonial Theatre, Grandview, Wash. 
Small town and rural patronage. 

MOST PRECIOUS THING IN LIFE: Jean Arthur 
— While there really was no star in this picture, and 
Miss Arthur only received top billing as a featured 
player, her acting was of the stellar variety and she 
deserves that rank. She and Donald Cook, after a 
hasty college courtship, were married. Now, Donald 
was completely sold on his own parents, as any son 
should be within certain limits. Unfortunately these 
"certain limits" do not always include the newly 
wed wife, who has ideas of her own, about a home 
of her own. (Most of them do, you know.) Shortly 
after a son was born, the wife and mother insisted 
that her wishes in the matter be given more con- 
sideration. The husband and father (Cook) being a 
hard headed and unreasonable cuss, charged his wife 
with possessing the shortcomings that were not hers 
at all, but his'n. Upshot being a separation of the 
young couple, the wife leaving her son with the 
father and grandparents, because he could be given 
advantages that she saw no way of providing for 
him. Twenty years go by in a flash, as they have 
a way of doing in reel life but not real life. We next 
see her as a scrub woman at the college her husband 
attended, at the time of her marriage. Eventually, 
her son comes to that same college and. when she 
learns who he is, she takes a hand in directing his 
destiny from then on. The sacrifices she makes and 
the battle she wages to make her son's college career 
a successful one, is the best piece of acting I have 
ever seen Jean Arthur do. That's my story (I mean 
her story) and I'll stick to it. Running time, 8 reels. 
Played October 24.— Peter Bylsma, Victory Theatre, 
Napoleonville, La. Small town patronage. 

MOST PRECIOUS THING IN LIFE: Jean Arthur. 
Donald Cook — Good program picture. Character acting 
of Jean Arthur was wonderful. Running time, 70 min- 
utes.— P. G. Held, New Strand Theatre, Griswold. 
Iowa. General patronage. 

WHOM THE GODS DESTROY: Walter Connolly, 
Robert Young, Doris Kenyon — Well done drama that 
was weak at the B. O. Played October 11-13, — Hollis 
Drew, "Temple 'Theatre, East Jordan, Mich. General 
patronage. 



First National 



MANDALAY: Kay Francis, Ricardo Cortez— Story 
of a lady of easy virtue who finally sees the light. 
We previewed this, then cut off the whole last reel; 
it makes a better picture. Weak story; just another 
picture. Too bad they can't give Kay better vehicles, 
she can act if given the opportunity. Not for children 
and mavbe not for adults. — Don Adler. Empress Cir- 
cuit, Fairbanks, Alaska. General patronage. 

MASSACRE: Richard Barthelmess. Ann Dvorak— 
Storv dealing with poor treatment of Indians by those 
in charge of Indian reservations. Fine story, and 
Barthelmess and Dvorak play their parts very well. 
Clean. Should please.— Don Adler, Empress Circuit. 
Fairbanks, Alaska. General patronage. 

MIDNIGHT ALIBI: Richard Barthelmess— Played 
on double bill. My patrons liked it and it held the 
interest well. Better than I expected. Plaved Oct, 
15-16.— A. E. Christian. Wayne Theatre, Monticello, 
Ky. Small town patronage. 

REGISTERED NURSF: Bebe Daniels. Ly!e Tal- 
bot — Better than most of the hospital stories. _Su.s- 
penseful drama with more comedy than there is in 
most of this tyoe of story. Business above average. — 
J. E. Stocker, Myrtle Theatre, Detroit. Mich. Neigh- 
borhood patronage. 



Fox 



BABY TAKE A BOW: Shirley Temple— If you are 
not using Shirley Temple's pictures you are cheating 
your patrons as well as your pocketbook. Spend some 
money to get them in the first time and little Shirley 
will take care of them from then on. She is a big bet 
and if you fail to do business it's your fault. _ Hope 
she doesn't get "spoiled." Running time, 68 minutes. 



N this, fhe exhibitors' own de- 
partment, the theatremen of the 
nation serve one another with in- 
formation on the box office per- 
formance of product for their mu- 
tual benefit. It is a service of the 
exhibitor for the exhibitor. Address 
all communications to — 

What the Picture Did For Me 

MOTION PICTURE HERALD 
1790 Broadway, New York 



Played Sept. 10-11.— A. E. Christian, Wayne Theatre, 
Monticello, Ky. Small town patronage. 

CARAVAN: Charles Boyer, Loretta Young, Jean 
Parker, Phillips Holmes — Possibly this cannot be 
classed as a great picture, but the music lovers par- 
ticularly will call it great. Several said it was the 
best they have ever seen. In any case, it will please 
as near 100 per cent as any picture ever has. Played 
October 23-24.— Hollis Drew, Temple Theatre, East 
Jordan, Mnch. General patronage. 

CARAVAN: Charles Boyer, Loretta Young, Jean 
Parker, PhiUips Holmes — Lavish from the opening to 
the close. It has three musical numbers most cleverly 
presented, but, it is just a little long, although it 
holds the interest throughout. It pleased very well, 
but got no business. Played October 20-21-22. — Harold 
Haubein, Cozy Theatre, Lockwood, Mo. Small town 
patronage. 

CARAVAN: Loretta Young, Charles Boyer-^Well 
worth boosting as a clean and entertaining picture. 
Running time. 80 minutes. Played October 14-16. — 
H. J. Longaker, Glenwood Theatre, Glenwood, Minn. 
General patronage. 

CAT'S PAW, THE:— Harold Lloyd, Una Merkel— 
This is a very good picture; as a matter of fact the 
best Harold Lloyd ever made. It is straight comedy, 
with plenty of thrill, romance, drama and comedy. 
It is entirely different from any of his previous pic- 
tures. The dramatic finish is the hit of the entire 
picture. The excellent supporting cast perform splen- 
didly. Played two days to fair business, but above 
average for Lloyd pictures. Running time, 100 min- 
utes. Played October 22-23,— J. J. Medford, Orpheum 
Theatre, Oxford, N. C. General patronage. 

CHARLIE CHAN IN LONDON: Warner Oland. 
Drue Leyton — Excellent. The best of the Chan series 
to date. Many favorable comments. Played October 
9-10. — Hollis Drew, Temple Theatre, East Jordan, 
Mich. General patronage. 

CHARLEY CHAN IN LONDON: Warner Oland- 
The first "Charlie Chan" feature to make any money 
in this town. Patronage was good and everyone 
seemed pleased. The story unfolded in a manner that 
held the closest attention of the audience. Photography 
and recording were of the high class that one has 
learned to expect from Fox, Running time, 77 min- 
utes. Played October 25-26-27.— W. J. Powell, Lonet 
Theatre, Wellington, Ohio. Small town and rural 
patronage. 

DUDE RANGER: George O'Brien— Zane Grey 
western of familiar pattern. Well received by average 
attendance. Played October 4-6. — Hollis Drew, Temple 
Theatre, East Jordan, Mich. General patronage. 

DUDE RANGER, THE: George O'Brien— Just an- 
other western. Not much change in story from others 
that we have had and so many of them cut over the 
same_ pattern. We find that the westerns are not 
drawing normal business any more. I know that the 
producers claim that it is only the small towns that 
demand westerns and that they cannot spend the 
money on them. Maybe if they did and moved some 
of these drawing room pictures out of their programs 
and put some money into westerns they might be 
surprised what they would do. I recall "Light of the 
Western Stars." "Arizona Kid." "Cisco Kid." "Shoot- 
ing of Dan McGrew," and all I saw in a first run 
house. I would like to see some producer send up a 
trial balloon on a couple of bang-up outdoor stories. 
The run of the mill westerns are not getting the 
money. But I think that the public are getting 
readv for something besides "Kiss and Make Up" and 
"Ladies Should Listen." — A. E. Hancock, Columbia 
Theatre, Columbia City, Ind. General patronage. 

DUDE RANGER, THE: George O'Brien— Person- 



ally thought it above the average western, but many 
complaints were passed on it. Irene Hervey grand. 
Marvelous scenery, clever comedy lines. Played Oc- 
tober 24-25. — Harold Haubein, Cozy Theatre, Lock- 
wood, Mo. Small town patronage. 

DUDE RANGER, THE: George O'Brien— Good 
show with plenty of comedy. Running time, 65 min- 
utes. — H. J. Longaker, Glenwood Theatre, Glenwood, 
Minn. General patronage. 

DUDE RANGER, THE: George O'Brien, Irene 
Hervey — A good Saturday show for a theatre that 
runs western pictures. My patrons enjoyed this pic- 
ture very much. Business average. Running time, 
seven reels. Played October 20. — J. A. Verchot, Opera 
House, Abbeville, S. C. Small town patronage. 

FRONTIER MARSHAL: George O'Brien— O'Brien 
is quite a favorite here and lost none of his popularity 
in this picture. The Fox Corporation is fast emerging 
from its obscurity brought about by mediocre produc- 
tions of the last few years, to a place in the Sun 
reserved for those who both promise and produce. 
They may yet produce some inferior pictures, but un- 
less I'm very much mistaken, the 10% cancellation 
privilege should take care of them. Played October 
13. — Peter Bylsma, Victory Theatre, Napoleonville, La. 
Small town patronage. 

HANDY ANDY: Will Rogers— Not as good and did 
not draw as well as "David Harum," but Rogers al- 
ways draws for us and "Handy Andy" will please 
Rogers' fans and is a good Rogers picture. Running 
time, 81 minutes. Played Sept. 28-29. A. E. Chris- 
tian, Wayne Theatre, Monticello. Ky. Small town 
patronage. 

HOLD THAT GIRL: James Dunn, Claire Trevor— 
-Another one from Fox that pleased here. Played Oct. 
24-25. — Harold C. Allison, Baldwin Theatre, Bald%vin, 
Mich. Small town patronage. 

HOLD THAT GIRL: James Dunn, Claire Trevor- 
Just an ordinary picture. Will get by. Played Oc- 
tober 20.— J. N. Creswell, Cedarville Theatre, Cedar- 
ville. General patronage. 

I AM SUZANNE!: Lilian Harvey— I played this 
late. Those of you who have not played this should 
play it if you can get a good print. I got a real 
good print out of the Detroit exchange. It is really 
two shows in one. "The puppet show, which is part 
of the story, is truly wonderful. I did not know that 
marionettes could be made on so elaborate a scale. 
This picture is a real treat for old and young. Do 
not think that it is a kids' story on account of the 
puppets. It is also good adult fare. Business above 
average,— J. E. Stocker. Myrtle Theatre, Detroit, 
Mich. Neighborhood patronage. 

JUDGE PRIEST: Will Rogers— A great show. A 
natural for Rogers and balance of characters equally 
well cast. However, did not do half the business it 
deser\'ed, I believe Rogers' radio talks re-ponsible 
for declining pull of his pictures. He is becoming 
"commonplace." Played October 18-20.— Hollis Drew, 
Temple Theatre, East Jordan, Mich. General patron- 
age. 

JUDGE PRIEST: Will Rogers— About the best Rog- 
ers show made and could be shown in any church. 
Nuflf said. Running time. 80 minutes. Played October 
21-23.— H. J. Longaker, Glenwood Theatre, Glenwood. 
Minn. General patronage. 

JUDGE PRIEST: Will Rogers— My patrons almost 
unanimously concur that this is Rogers' best picture. 
Drew splendidly in spite of the fact that my two 
competitors both showed it ahead of my theatre. 
Fox certainly has the cream of motion picture releases 
thus far this year. Running time, SO minutes. Plaved 
October 28-29-30.— W. J. Powell, Lonet Theatre, Well- 
ington, Ohio. Small town and rural patronage. 

LOVE TIME: Nils Asther. "Pat" Paterson— \ 
dandy show of the type. Producers should learn to 
leave the word "love" out of titles as patrons inter- 
pret it as another bunch of mush. If you can impress 
upon music lovers that this is Franz Schubert's life 
and work during his earlv career, and have music 
clubs and the schools plug it, you are bound to en- 
joy the appreciation they will express. It is as clean 
as a whistle. Played October 24-25.— H. J. Longaker. 
Glenwood Theatre, Glenwood. Minn. General patron- 
age. 

MY WEAKNESS: Lilian Harvey, Lew Ayres— 
Story of a housewife who becomes a lady. A li.ght 
musical comedy with plenty of laughs. Not a big 
picture by any means, but should pass vour aud-ence. 
—Don Adler. Empress Circuit, Fairbanks. Alaska. 
General patronage. 

PILGRIMAGE: Henrietta Crosman. Marian Nixon. 
Norman Foster — Story of a selfish mother w-ho sees 
the error of her ways after visiting her son's Rrave 
overseas. Fine story but a bit overdrawn. Henrietta 
Crosman a good actress, but she overacts. With Mav 
Robson in the role, this picture would hane been one 



62 



MOTION PICTURE HERALD 



November I 0. I 934 



of the year's best. It is not a special because it is 
too drawn-out and too stagy. An average picture 
that will please. Clean. — Don Adler, Empress Circuit, 
Fairbanks, Alaska. Geperal patronage. 

SHE LEARNED ABOUT SAILORS: Lew Ayres, 

Alice Faye— One of the best comedies we have had for 
months. Just perfect for small towns. 1 won't ask 
for any better one than this. Played October 13. — 
George Lodge, Green Lantern Theatre, Claymont, 
Del. Small town patronage. 

SHE WAS A LADY: Helen Twelvetrees— Played 
on double bill and was pleasantly surprised with this 
one. Better than I expected and my patrons liked it, 
but business was just average. Running time, 67 min- 
utes. Played Oct. 15-16.— A. E. Christian, Wayne 
Theatre, Monticello, Ky. Small town patronage. 

STAND UP AND CHEER: All Star Musical— An 
excellent musical with little Shirley Temple as the 
outstanding star. Good music, good acting and pleased 
all who came. Played a little too late for the attend- 
ance it deserved. Running time, SO minutes. Played 
October 10-11.— Gladys E. McArdle, Owl Theatre, Le- 
banon, Kans. Small town patronage. 



MGM 

DANCING LADY: Joan Crawford, Clark Gable, 
Franchot Tone, May Robson, Winnie Lightner, Fred 
Astaire, Ted Healy — Story of the rise of a chorus girl. 
Good acting. Good story. Plenty of lafiFs and just 
enough pathos to make it interesting. Fine dancing 
by Crawford in this. Pleased here. Better story 
than most musicals, though not as spectacular. — Don 
Adler, Empress Circuit, Fairbanks, Alaska. General 
patronage. 

DEATH ON THE DIAMOND: Robert Young, 
Madge Evans — Good program picture. Baseball story 
with several good numbers. Nat Pendleton and Ted 
Healy furnish the comedy relief. It's OK. Did aver- 
age business here. Running time, 74 minutes. Played 
October 24. — B. Hollenbeck, Rose Theatre, Sumas, 
Washington. Small town patronage. 

GIRL FROM MISSOURI, THE: Jean Harlow— 
Entertaining for small towns but silly in spots and 
far-fetched. Much better than "Bombshell." Harlow 
does not draw as well as she used for us. Would 
not consider this picture ofifensive. Played Oct. 17- 
18.— A. E. Christian, Wayne Theatre, Monticello, Ky. 
Small town patronage. 

GIRL FROM MISSOURI, THE: Jean Harlow, Lionel 
Barrymore, Franchot Tone, Lewis Stone, Patsy Kelly 
—Excellent picture, business slightly better than aver- 
age. Wasn't the "special" it was rated to be. — C. J 
Hurley, Jr., Manager, New Winn Theatre, Winnfield. 
La. Small town patronage. 

GIRL FROM MISSOURI, THE: Jean Harlow— 
Could not get an early date on this picture so played 
it on a double bill. An interesting story, well acted 
and was especially pleasing to the young folks. The 
patronage was good. Running time, 73 minutes. 
Played October 25-26-27.— W. J. Powell, Lonet The- 
atre, Wellington, Ohio. Small town and rural patron- 
age. 

GIRL FROM MISSOURI, THE: Jean Harlow— A 
lot has been written as to what the Decency drive 
would do to the Jean Harlow pictures. Judging by 
this, the results are all to the good. It is packed 
with real entertainment and you don't have to hide 
and blush with embarrassment when respectable peo- 
ple leave the theatre. Patsy Kelly should be given 
equal credit with Jean Harlow. Without Patsy it 
would not be nearly as good. It seems to me that 
Patsy Kelly is too good to be wasted on two-reel 
comedies. With parts properly written for her she 
can make a good picture great and a poor picture 
passable. Business above average. — J. E. Stocker, 
Myrtle Theatre, Detroit, Mich. Neighborhood patron- 
age. 

GOING HOLLYWOOD: Marion Da vies, Bing 
Crosby. Fifi D'Orsay, Stuart Erwin, Ned Sparks, 
Patsy Kelly — Story of a girl who would be an actress 
and finally succeeds. Lots of music, plenty of laffs 
and some fine ensembles. Clean picture. Should please 
any audience. — Don Adler, Empress Circuit, Fair- 
banks, Alaska. General patronage. 

HFR SWEETHEART, CHRISTOPHER BEAN: 

Marie Dress1er._ Lionel Barrymore, Helen Mack. Beu- 
lah Bondi — A kindly old doctor almost turns hypocrite 
when an opportunity of securing wealth faces him. 
Dressier as the house maid turns out one of the finest 
bits of acting of her career. A splendid picture con- 
taining drama, excitement, romance and lafifs. It 
will please any audience. Clean picture.— Don Adler, 
Empress Circuit, Fairbanks, Alaska. General patron- 
age. 

MANHATTAN MELODRAMA: William Powell, 
Myrna I-ov, Clark Gable — We capitalized on the Dil- 
linger killing and we're telling you they enjoyed every 
minute of the 95. Several came back the second night 
and it has to be good in order for patrons to do that. 
Metro is delivering some of the finest motion pictures 
this year thnt it has been our privilege to see. Run- 
ning time. 95 minutes. Played Oct, 19-20.— B. A. Mc- 
Connell. Emerson Theatre, Hartford, Ark. Small town 
patronage. 

MEN IN WHITE: Clark Gable, Myrna Loy— A very 
fine picture, recording good and 100 per cent entertain- 
ment. However, I can't see where Metro should class 



this as a special. I could have done more business 
on a western. Running time, 75 minutes. Played Oct. 
S-6.— B. A. McConnell, Emerson Theatre, Hartford, 
Ark. Small town patronage. 

MURDER IN THE PRIVATE CAR: Charles Rug- 
gles — Just a program picture with no draw at box 
office. The runaway railroad car furnishes some ex- 
citement to an otherwise uninteresting picture. Run- 
ning time, 65 minutes. Played Oct. 8-9. — A. E. Chris- 
tian, Wayne Theatre, Monticello, Ky. Small town 
patronage. 

MURDER IN THE PRIVATE CAR: Charles Rug- 
gles, Una Merkel — A fast moving mystery story that 
pleased my patrons. Mystery, comedy and tragedy 
hold the interest to the last reel. Beautiful scenery 
and a spectacular rescue from the runaway car is the 
highlight. Running time, ,65 minutes. Played October 
17-18.— Gladys E. McArdle, Owl Theatre, Lebanon, 
Kan. Small town patronage.: 

MYSTERY OF MR. X., THt: Robert Montgomery, 
Elizabeth Allan — A good mystery picture that will 
more than satisfy patrons who like this story. Played 
October 13.— J. N. Creswell, Cedarville Theatre, Cedar- 
ville, Ohio. General patronage. 

OPERATOR THIRTEEN: Marion Da vies, Gary 
Cooper— A good picture of Civil War days. Our patrons 
have liked Miss Davies ever since they saw "Peg o' 
My Heart." This picture will stand advertising and 
will do better than average business. Running time, 
86 minutes. Played Sept. 5-6.— A. E. Christian, Wayne 
Theatre, Monticello, Ky. Small town patronage. 

PRIZEFIGHTER AND THE LADY, THE: Myrna 
Loy, Max Baer, Primo Canera, Jack Dempsey, Wal- 
ter Huston, Otto Kruger — Story of the rise of a prize- 
fighter. Fine story. Splendid acting. Good ensemble 
numbers. Baer's acting will prove a very agreeable 
surprise. And Myrna Loy as leading lady is superb. 
Fight scenes are splendid, but don't let the trailer 
confuse your audience into believing this to be the 
Baer-Canera championship fight picture; the trailer 
is misleading. This is a very fine picture. — Don Adler, 
Empress Circuit, Fairbanks, Alaska. General pat- 
ronage. 

SHOULD LADIES BEHAVE?: Alice Brady, Lionel 
Barrymore, Conway Tearle — The laughable tale of a 
would-be-misunderstood wife. Alice Brady steals the 
picture from Barrymore — and that's somethin'. Plenty 
of good laughs in this. Clean. Pleased here. — Don 
Adler, Empress Circuit, Fairbanks, Alaska. General 
patronage. 

SONS OF THE DESERT: Laurel and Hardy— Story 
of a couple of married men who try to outwit their 
wives and attend a convention. Married folks es- 
pecially will enjoy this. A bit draggy in spots, but 
on the whole rather funny. Drew quite a number of 
laughs. — Don Adler, Empress Circuit, Fairbanks. 
Alaska. General patronage. 

STAMBOUL QUEST: Myrna Loy. George Brent— 
This picture did not help Myrna Loy, whom our 
patrons had begun to like. A complicated affair. A 
poor title and poor at box office. Running time, 90 
minutes. Played October 1-2. — A. E. Christian, Wayne 
Theatre, Monticello, Ky. Small town patronage. 

STAMBOUL QUEST: Myrna Loy, George Brent- 
Brent — I agree with the exhibitors who said too much 
kissing in this picture. I did not do any business, but 
I thought it was a little better than a program picture. 
Running time, nine reels. Played October 24-25. — J. A. 
Verchot, Opera House, Abbeville, S. C. Small town 
patronage. 

TARZAN AND HIS MATE: J. Weissmuller, Mau- 
reen O'Sullivan — The warm weather this fall has par- 
alyzed the show business as we're in a mining town 
and it doesn't matter what we run. we can't get them 
out. What few saw Tarzan ate it up. It's a swell 
show from every standpoint. One boy said he wished 
we would have Tarzan every week. Running time, 
116 minutes. Played October 12-13.— B. A. McConnell, 
Emerson Theatre, Hartford, Ark. Small town pat- 
ronage. 

THIN MAN, THE: William Powell, Myrna Loy— 
One of the best shows of the year. William Powell's 
best show. Holds the interest to the last reel. Pleased 
100 per cent. Running time, 91 minutes. Played Octo- 
ber 20-21.— Gladys E. McArdle, Owl Theatre, Lebanon, 
Kan. Small town patronage. 

THIN MAN, THE: William Powell, Myrna Loy— 
Just about the nicest picture we've run this year. 
This boy Powell is the berries and Metro couldn't 
have teamed up a better bet than Myrna Loy with 
him. She's a honey. Running time, 91 minutes. Played 
October 17-18. — B. A. McConnell, Emerson Theatre, 
Hartford, Ark. Small town patronage. 

TREASURE ISLAND Wallace Beery, JTackie 
Cooper — If I would write what I think of this picture 
MGM would sue me. To me it was 110 minutes of 
battle, murder and sudden death. Wonderful acting 
by the entire cast, well produced and with some fine 
shots of ships and the sea. Comments ranged from 
"wonderful" to "rotten." Kiddies and young folks 
liked it and T think it pleased about 90 per cent of the 
adult patronage. That is what my patrons thought of 
it. I must be a low brow and a poor judge of pic- 
tures, for I thought it was the worst picture I ever 
exhibited. Why blacklist gangster pictures and let 
this one get by? Long John Silver makes Dillinger 
and Pretty Boy Floyd look like pikers. This is no 
doubt a wonderful picture because the critics say it 
is, but if I never see another one like it it will be 



27 years too soon. I am still dreaming of carving 
knives and sharks. Running time, 110 minutes. Played 
October 26-27-28.- Gladys E. McArdle, Owl Theatre, 
Lebanon, Kan. Small town patronage. 



Monogram 

DIAMOND TRAIL, THE: Rex Bell— A good west- 
ern. Good print and good recording. Running time, 
six reels. — Sammie Jackson, Jackson Theatre, Flo- 
maton, Ala. Small town patronage. 

SWEETHEART OF SIGMA CHI, THE: Mary 
Carlisle, Buster Crabbe — Fair picture. Bad print. 
I played it too old. — Sammie Jackson, Jackson The- 
atre, Flomaton, Ala. Small town patronage. 



Paramount 

BELLE OF THE NINETIES: Mae West— After 
showing this film, it strikes us that Mae West is 
like the State Fair. When you've seen her once, 
you've seen her all time. And it looks like the public 
is beginning to feel that way. — Jake Jones, Ritz The- 
atre, Shawnee, Okla. General patronage. 

ELMER AND ELSIE: George Bancroft, Frances 
Fuller — I can't remember when I have had a worse 
one than this one is. It is bad from start to finish. 
It all revolves around Elmer and Elsie and it is Elmer 
this and Elsie that until it was painful to hear it. 
Never have I seen lack of brains in both the acting 
and the directing. They ought to pay the exhibitor 
to run it. Phooey with such a picture and I know 
that my audience would say likewise. Anyway, half 
of them walked out on it and I would have gone, too, 
if I could have left the box office. One word says it — 
terrible. — A. E. Hancock, Columbia Theatre, Columbia 
City, Ind. General patronage. 

HELL AND HIGH WATER: Richard Arlen— Par- 
amount, like all other producers, occasionally makes 
a mediocre picture, but I do not recall one that fea- 
tured Arlen which failed to please. Jack has not out- 
worn his welcome on the screen yet, while many who 
entered films when he did or even later, have fallen 
like snowflakes in a winter storm. Richard may never 
reach the heights, but I'm quite willing to wager a 
carload of thousand dollar bills, he'll never reach the 
depths. Personally I should prefer the happy me- 
dium. He has a wife, baby, lots of friends and seems 
to have a steady job. Could one ask for more? The 
answer is obvious or shall we say no? Incidentally, 
I might add, this was a fine little picture. Not "was," 
but is. A little old, but so am I. Played October 23. 
— Peter Bylsma, Victory Theatre, Napoleonville, La. 
•Small town patronage. 

KISS AND MAKE UP: Gary Grant, Genevieve To- 
bin, Edward Everett Horton — The resistance that you 
will have on this one is the title. It is hard to get 
the small town audience to go for one that is as 
mushy as this one would indicate. We did our best 
in the advertising to overcome this jump of title, but 
it was useless. They did not come and that tells the 
story of what a title will do to militate against a fair 
picture. — A. E. Hancock, Columbia Theatre, Columbia 
City, Ind. General patronage. 

LADIES SHOULD LISTEN: Gary Grant, Frances 
Drake, Edward Everett Horton — A Paris locale, three 
women and two men, a very thin story. Horton helps 
save the picture and this lady Frances Drake has 
plenty on the ball given a better vehicle. She has 
the voice, swell looking and apparently is an actress. 
I miss my bet if she is not a star to be heard from 
later in a better role. Good in what she had to do 
with. In the way of story the picture is not there 
for a small town. — A. E. Hancock, Columbia Theatre, 
Columbia City, Ind. General patronage. 

LADIES SHOULD LISTEN: Gary Grant, Frances 
Dee — This is another program picture with some com- 
edy and some very pretty sets. Played it one day to 
about average Friday business. Running time, seven 
reels. Played October 19. — J. A. Verchot, Opera House, 
Abbeville, S. C. Small town patronage. 

LADIES SHOULD LISTEN: Gary Grant, Frances 
Drake — Light, good entertainment, no bad moments. 
Business normal. Patrons all well pleased and many 
of them said they would see it again. Played Sep- 
tember 30, October 1. — Art Warner, Colonial Theatre, 
Grandview, Wash. Small town and rural patronage. 

LAST ROUND-UP, THE: Randolph Scott— I 
thought this would draw and it sure did. Brought in 
both low and high brow. Lay stress to songs to get 
the high brows and you'll do extra business. Pleased 
100 per cent. Running time, 61 minutes. Played Octo- 
ber 15-16. — A. E. Christian, Wayne Theatre, Monti- 
cello, Ky. Small town patronage. 

LEMON DROP KID, THE: Lee Tracy, Helen Mack, 
Baby LeRoy — Just a program picture. It did not do 
any business for me. I should have played it one 
day only. Running time, seven reels. Played October 
15-16.— J. A. Verchot, Opera House, Abbeville, S. C. 
Small town patronage. 

LEMON DROP KID: Helen Mack, Lee Tracy- 
Tracy is not his old self, at least not in this picture. 
Helen Mack is excellent in most any picture, to my 
patrons. This, in my estimation, is just another pic- 
ture and is not a very large drawing card. Played 
October 14-15. — Art Warner, Colonial Theatre, Grand- 
view, Wash. Small town and rural patronage. 

LITTLE MISS MARKER: Shirley Temple-Excel- 



November 10. 1934 



MOTION PICTURE HERALD 



63 



lent picture and Shirley Temple draws them in. 
Picked this up late and did good business. ,Her pic- 
tures cannot be classed as "kid pictures" and I think 
that is one reason they appeal to all classes. Run- 
ning time, 60 minutes. Played October 10-11. — A. E. 
Christian, Wayne Theatre, Monticello, Ky. Small town 
patronage. 

LITTLE MISS MARKER: Adolphe Menjou, Doro- 
thy Dell, Shirley Temple— Shirley Temple is the whole 
show and she carried her part to a finish. But why 
in the world do they have to put her in stories of 
this type? Played October 2.— J. N. Creswell, Cedar- 
ville Theatre, Cedarville, Ohio. General patronage. 

MRS. WIGGS OF THE CABBAGE PATCH: Paul 
ine Lord, W. C. Fields— A good picture and it pleased. 
Entire cast good. Children extra good. If you have 
it booked double your advertising and do a little extra 
work and you will make some money with the pic- 
ture. Running time, 75 minutes. Played October 22- 
23.— J. A. Verchot, Opera House Theatre, Abbeville, 
S. C. Small town patronage. 

NOW AND FOREVER: Shirley Temple— Good pic- 
ture, but not as good as "Little Miss Marker." Did 
a good Saturday night business and Sunday night the 
power lines were down so we had a dark house. Oh, 
well, if It isn't one thing it's another. Played October 
2L— B. HoUenbeck, Rose Theatre, Sumas, Wash. Small 
town patronage. 

NOW AND FOREVER: Shirley Temple, Gary 
Cooper, Carole Lombard — Excellent draw account fame 
of Shirley Temple. Story none too good. Played Sep- 
tember 16-17. — Art Warner, Colonial Theatre, Grand- 
view, Wash. Small town and rural patronage. 

SCARLET EMPRESS, THE: Marlene Dietrich— A 
complete flop. I did not have a single person to tell 
me they liked this picture. Some wanted their money 
back. Personally, I thought it was a fair picture. 
Guess I was wrong. Running time, 11 reels. Played 
October 17-18.— J. A. Verchot, Opera House, Abbeville, 
S. C. Small town patronage. 

SCARLET EMPRESS, THE: Marlene Dietrich, John 
Lodge — Business below expectations. This picture is 
an excellent production if your audience likes grandeur 
in settings and acting; my audience does not care for 
it, though we had a few favorable comments. The 
direction is excellent. Played October 7-8. — Art War- 
ner, Colonial Theatre, Grandview, Wash. Small town 
and rural patronage. 

SHE LOVES ME NOT: Bing Crosby— Best Crosby 
picture so far. Everyone liked it and it drew a good 
attendance. Running time, 84 minutes. Played Octo- 
ber 14. — B. HoUenbeck, Rose Theatre, Sumas, Wash. 
Small town patronage. 

SHOOT THE WORKS: Jack Oakie— Good program 
picture. Average business. Played October 17.— B. 
Hollenbeck, Rose Theatre, Sumas, Wash. Small town 
patronage. 

SITTING PRETTY: Jack Oakie, Jack Haley— Old 
but still good. — Sammie Jackson, Jackson Theatre, 
Flomaton, Ala. Small town patronage. 

SIX OF A KIND: Burns and Allen, W. C. Fields— 
The few who came to see it were pleased. Title had 
no drawing power. Running time, 65 minutes. Played 
October 16.— J. N. Creswell, Cedarville Theatre, Ohio. 
General patronage. 

THIRTY DAY PRINCESS: Sylvia Sidney— A nice 
little picture with nice little leading lady. At times 
Sylvia looks positively pretty. At other times she does 
not. But at all times she looks the perfect artist she 
is. When she smiles, her whole face lights up and you 
smile with her, although you may be losing money 
on the picture. This might have been entitled "Smil- 
ing Thru" as the patrons smiled 100 per cent while 
exiting, while I was invited to step over to the corner 
and have a "Smile" and these "Smiles" being served 
in a glass without cost to me, caused me to smile. 
If there was one who did not like this picture, he or 
she was discreetly silent. Did not lose on this one, 
but would still sing its praises if I did lose. Run- 
ning time, 8 reels. Played October 21-22.— Peter 
Bylsma, Victory Theatre, Napoleonville, La. Small 
town patronage. 

THUNDERING HERD, THE: Randolph Scott— Not 
as good as we expected. Just an average western 
that will get by on weekends. Running time, 59 min- 
utes. Played September 7-8. — A. E. Christian, Wayne 
Theatre, Monticello, Ky. Small town patronage. 

WAGON WHEELS: Randolph Scott, Gail Patrick— 
A real good western picture made on a big scale. Some 
good singing. Scenery was very good. Did about av- 
erage business and pleased. Running time, seven reels. 
Played October 27. — J. A. Verchot, Opera House, 
Abbeville, S. C. 

WAGON WHEELS: Randolph Scott, Gail Patrick- 
One mention of Zane Grey in my advertising and I 
am sure of a packed house. This picture is quite 
noisy, though the song "Wagon Wheels" is very ex- 
cellently used. This is the best western I've had for 
some time. Story and action good. Played October 
19-20. — Art Warner, Colonial Theatre, Grandview, 
Wash. Small town and rural patronage. 

WE'RE NOT DRESSING: Bing Crosby, Carole 
Lombard— Very good musical. Running time, ,76 min- 
utes. — P. G. Held, New Strand Theatre, Griswold, 
Iowa. General patronage. 

YOU BELONG TO ME: Lee Tracy. Helen Mack— 
I did not see this picture, but was told it was good. 



FROM LOUISIANA 
AND OKLAHOMA 

From Far West and Far South come 
two new contributors to "What the 
Picture Did for Me" this lueek. They 
are: 

C. J. Hubley, Jr., New Winn The- 
atre, Winnfield, La. 

Jake Jones, Ritz Theatre, Shawnee, 
Okla. 

Read their reports in this issue. 



Running time, seven reels. Played October 26. — J. A. 
Verchot, Opera House, Abbeville, S. C. Small town 
patronage. 

YOU BELONG TO ME: Lee Tracy, Helen Mack- 
Fair story. Young David Holt looks promising. Tracy 
was below par. Business normal. Played September 
23-24.— Art Warner, Colonial Theatre, Grandview, 
Wash. Small town and rural patronage. 

YOU'RE TELLING ME: W. C. Fields— Kept audi- 
ence laughing all the time. Very good comedy. Run- 
ning time, 61 minutes.— P. G. Held, New Strand 
Theatre, Griswold, Iowa. General patronage. 



RKO 

AGE OF INNOCENCE, THE: Irene Dunne, John 
Boles — A very fine picture. One that will create talk. 
But isn't the public tired of this Back Street stuff? — 
Jake Jones, Ritz Theatre, Shawnee, Okla. General 
patronage. 

COCKEYED CAVALIERS: Wheeler & Woolsey— 
Better than their worst, but not as good as their best. 
This team does not mean much for us any more. 
Some fairly good comedy, but the costume stuff drives 
our patrons away. Running time, 72 minutes. Played 
October 12-13.— A. E. Christian, Wayne Theatre, Mon- 
ticello, Ky. Small town patronage. 

COCKEYED CAVALIERS: Wheeler and Woolsey— 
Very good comedy. Wheeler and Woolsey always 
were good. Running time, 71 minutes. — P. G. Held, 
New Strand Theatre, Griswold, Iowa. General pat- 
ronage. 

COCKEYED CAVALIERS: Wheeler and Woolsey— 
This picture was not up to the standard of the 
Wheeler and Woolsey productions, being too exag- 
gerated. I consider it an ordinary offering only. 
Played October 20. — George Lodge, Green Lantern 
Theatre, Claymont, Del. Small town patronage. 

DOWN TO THEIR LAST YACHT: Mary Boland. 
Polly Moran, Ned Sparks, Sidney Fox, Sidney Black- 
mer — One of the most miserable botch jobs of produc- 
tion I have ever seen. Given all kinds of material to 
work with, stars, story, music and money, the net 
result is a total loss. Apparently no one in the cast 
or in the studio cared a tinker's dam what became of 
the picture, and what happened is history. It is easy 
to sell, however, and will get them past the gate for 
one day, maybe two. With me, it was one day, and 
then the cyclone struck. I'm lucky I have my shirt 
left. Running time, 62 minutes. Played Oct. 14-16. 
— A. West Johnson, Heilig Theatre, Eugene, Ore. 
University and general patronage. 

FOUNTAIN, THE: Ann Harding. Brian Aherne, 
Paul Lukas — Very good, but does not have universal 
appeal. A little draggy.— Jake Jones, Ritz Theatre, 
Shawnee, Okla. General patronage. 

FOUNTAIN, THE: Ann Harding Brian Aherne, 
Paul Lukas — This is very poor entertainment so far 
as the average patron is concerned. It is a typical 
RKO picture, being 100 per cent talking and the action 
missing. Thanks to RKO for giving Miss Harding 
one picture where the "going to have a baby" scene 
is missing. In all of her past pictures, that was the 
outstanding scene and I personally wish this would 
be omitted in all stories. Business fair. Running 
time, 84 minutes. Played October 20. — J. J. Medford, 
Orpheum Theatre, O.xford, N. C. General patronage. 

HIS GREATEST GAMBLE: Richard Dix, Dorothy 
Wilson — My patrons like Dix and this picture went 
over well, although business was below normal. Played 
October 2-4.— Art Warner, Colonial Theatre, Grand- 
view, Wash. Small town and rural patronage. 

KEEP 'EM ROLLING: Walter Huston— Pretty good 
Friday-Saturday picture. Little too much horse to 
make No. 1 entertainment. Running time, 68 minutes. 
— P. G. Held, New Strand Theatre, Griswold, Iowa. 
General patronage. 

ONE MAN'S JOURNEY: Lionel Barrymore-A good 
picture. Old but worth playing. >Jo business for me, 
however. Running time, eight reels.-^Sammie Jack- 
son, Jackson Theatre, Flomaton, Ala. Small town 
patronage. 

RICHEST GIRL IN THE WORLD, THE: Miriam 
Hopkins, Joel McCrea — Very good. Miriam Hopkins 



great. — Jake Jones, Ritz Theatre, Shawnee, Okla. 
General patronage. 

STINGAREE: Irene Dunne, Richard Dix— This is 
one of the better of the summer's pictures. Business 
normal. Played October 12-13.— Art Warner, Colonial 
Theatre, Grandview, Wash. Small tov/n and rural 
patronage. 

STRICTLY DYNAMITE: Jimmy Durante, Lupe 
Veicz, Norman Foster, William Gargan, Marian 
Nixon— Wild and of little entertainment value. My 
patrons like Velez but not Durante. Business below 
average. Played September 28-29.— Art Warner, Colo- 
nial Theatre, Grandview, Wash. Small town and 
rural patronage. 

THIS MAN IS MINE: Irene Dunne, Ralph Bellamy 
—Action slow at beginning, as this portion of the 
picture was all dialogue. But toward the end both 
the actors and the acting was lively and the picture 
ended very satisfactorily. Just a fair production. 
Played October 29. — George Lodge, Green Lantern 
Theatre, Claymont, Del. Small town patronage. 

THEIR BIG MOMENT: Zasu Pitts, Slim Summer- 

ville — Good comedy featuring Zasu Pitts and Slim 
Summerville that pleased my family night patrons. 
A lot of laughs and that is what they want. Running 
time, 68 minutes. Played October 24-25. — Gladys E. 
McArdle, Owl Theatre, Lebanon, Kan. Small town 
patronage. 

THEIR BIG MOMENT: Zasu Pitts, Slim Summer- 
ville — Rather simple story. Pitts is getting better, but 
not Summerville. No business. Played September 18- 
20. — Art Warner, Colonial Theatre, Grandview, Wash. 
Small town and rural patronage. 



United Artists 

BOWERY, THE: Wallace Beery, George Raft, 
Jackie Cooper, Fay Wray — Story of the rise, fall and 
rise again of a colorful Bowery character. Good plot. 
Good acting by entire cast. Lots of laughs, plenty of 
tense drama. Not clean enough for a Sunday school, 
but still, not too smutty. Presents facts as they were 
in the old days. Would not recommend it for kids, 
but adults will eat it up. — Don Adler, Empress Cir- 
cuits, Fairbanks, Alaska. General patronage. 

BULLDOG DRUMMOND STRIKES BACK: Ron- 
ald Colman — Just fair and not much draw for us. 
Played it on Friday and Saturday to below average 
business. Colman not well known here. First time 
we have used United Artists pictures and am afraid 
they are a little too sophisticated for small towns. 
Running time, 68 minutes. Played September 10-11. — 
A. C. Christian, Wayne Theatre, Monticello, Ky. 
Small town patronage. 

HOUSE OF ROTHSCHILD, THE- George Arliss- 
In my opinion, one of the best pictures played here 
this summer. Evidently my patrons thought dfhei- 
wise, for it grossed the lowest Saturday and Sunday 
for three months. Had extra music and other good 
shorts with it to make it a good program. I rise up 
in needing to ask why an e-xhibitor should try to run 
the socalled better class of picture when they don't 
even pay expenses. Played October 27-28. — Harold 
C. Allison, Baldwin Theatre, Baldwin, Mich. Small 
town patronage. 

MOULIN ROUGE: Constance Bennett— Good musi- 
cal comedy, but did not draw at the box-office. Run- 
ning time, 70 minutes. — P. G. Held, New Strand The- 
atre, Griswold, Iowa. General patronage. 

PRIVATE LIFE OF HENRY VIII, THE: Charles 

Laiighton, Robert Donat, Binnie Barnes, Elsa Lan- 
chester. Merle Oberon— Life story of Henry VIII. 
Costume play. Acting by Laughton is superb, but on 
the whole this picture failed to click; lacks definite 
clirnax, which American audiences demand. An his- 
torical epic which people should see, though it wouldn't 
do them any great harm if they missed it. Not a 
special. — Don Adler, Empress Circuit, Fairbanks, 
Alaska. General patronage. 

WHOOPEE: Eddie Cantor — Very good musical 
comedy that drew only fair. Eddie Cantor is slipping. 
Running time, 90 minutes. — P. G. Held, New Strand 
Theatre, Griswold, Iowa. General patronage. 



Universal 

BE MINE TONIGHT: Jan Kiepura, Magda Schnei- 
der—Story of mistaken identities. Good plot, but act- 
ing is not up to American standard. However, sing- 
ing by the leading man makes up for any other de- 
fects the picture may possess. Even though your 
audiences may not like "high class" music, I feel cer- 
tain they will enjoy the singing, especially that of the 
last reel or two. Clean. — Don Adler, Empress Circuit, 
Fairbanks, Alaska. General patronage. 

BY CANDLELIGHT: Elissa Landi, Paul Lukas— A 
laffable tale of mistaken identities. Lukas should 
not have shaved his moustache oft — he looks too dif- 
ferent. However, the picture should please. Has 
some clever lines and interesting situations. Sophisti- 
cated, laffable. but not a picture for the children. — 
Don Adler, Empress Circuit, Fairbanks, Alaska. Gen- 
eral patronage. 

CROSBY CASE, THE: Wynne Gibson- Just a pro- 
gram picture with no box office appeal. Played Sep- 
tember 26-27.— A. E. Christian, Wayne Theatre, Mon- 
ticello, Ky. Small town patronage. 



64 



MOTION PICTURE HERALD 



November 10, 1934 



HALF A SINNER: Joel McCrea, Sally Blane— 
Lively all the way through. Not a dull minute in the 
film. Good enough for anyone and will please almost 
anywhere. Good in all respects and will go over 
anywhere. Played October 6. — George Lodge, Green 
Lantern Theatre, Clayraont, Del. Small town pat- 
ronage. 

GIFT OF GAB: Edmund Lowe, Gloria Stuart, Alice 
White — This is entertainment that pleases. Radio 
great plus plenty of comedy, good music and some 
thrills make it a dandy show. Some patrons came in 
three times; it pleased them so well. A good plan 
is to read Liberty magazine reviews and take them 
in reverse. They must be paid for knocking good 
shows. We have too many musical shows, but they 
are better than the hot ones at that. This one is 
as clean as they make them. Running time, 71 min- 
utes. Played October 28-29. — H. J. Lonaker, Glenwood 
Theatre, Glenwood, Minn. General patronage. 

KING FOR A NIGHT: Chester Morris, Helen 
Twelvetrees, Alice White — Story of a fighter who after 
winning championship sacrifices his life on the electric 
chair so that his sister's name be unstained. Splendid 
story, splendid acting. Lots of lafis and very dra- 
matic situations. Should please; however, the sad 
ending is its weak spot. Too bad they didn't change 
the ending by sentencing him to five years instead 
of giving him the chair. Just because an author 
wants to be "different" the producers ruin a fine 
picture. It pleased here, but the complaint was, 
"Why the sad ending?" — Don Adler, Empress Cir- 
cuit, Fairbanks, Alaska. General patronage. 

LET'S TALK IT OVER: Chester Morris, Mae 
Clarke — Good comedy drama that is inclined to be a 
little rough. However, seemed to give general satis- 
faction. Played October 16-17. — Hollis Drew, Temple 
Theatre, East Jordan, Mich. General patronage. 

LITTLE MAN, WHAT NOW?: Margaret Sullavan, 
Douglass Montgomery — If Uncle Carl and his boy 
would give more time to making good pictures, ex- 
hibitors would be better off. Just one ordinary pic- 
ture after another has been our experience with XJni- 
versal and "Little Man" goes in the same classifica- 
tion. No good and Douglass Montgomery plays the 
part of a silly weakling. Margaret Sullavan is good 
if she had good pictures. Played September 24-25. — 
A. E. Christian, Wayne Theatre, Monticello, Ky. 
Small town patronage. 

ONE MORE RIVER: Diana Wynyard, Colin CUve- 
This is a very good picture, but it will not appeal to 
the masses. It is a dramatic romance and over the 
heads of the average patrons. It is an English picture 
and deals with their social customs, views and legal 
proceedings. It is lacking in action, but from a story 
by a wellknown author. Due to the foreign atmos- 
phere, we played this one two days to only fair busi- 
ness. Running time, 88 minutes. Played October 25-26. 
—J. J. Medford, Orpheum Theatre, Oxford, N. C. 
General patron? je. 

POOR RICH, THE: Edna May Oliver— I haven't 
had a real box office picture from Universal this year. 
This picture belongs to the ordinary class. No stars, 
no box office. Played Oct. 10-11. — A. E. Christian, 
Wayne Theatre, Monticello, Ky. Small town pat- 
ronage. 

ROMANCE IN THE RAIN: Roger Pryor, Heather 
Angel— Pretty good musical comedy. Running time, 75 
minutes.— P. G. Held, New Strand Theatre, Griswold, 
Iowa. General patronage. 

SMOKING GUNS: Ken Maynard— Maynard draws 
well in our community over weekends and this pic- 
ture did a nice business. Universal westerns are all 
right and their serials are O. K. Running time, 65 
minutes. Played October 5-6. — A. E. Christian, Wayne 
Theatre, Monticello, Ky. Small town patronage. 

THERE'S ALWAYS TOMORROW: Frank Morgan, 
EHzabeth Young — A very nice program picture of the 
domestic type. Running time, 87 minutes.— H. J. 
Longaker, Glenwood Theatre, Glenwood, Minn. Gen- 
eral patronage. 

UNCERTAIN LAD^: Genevieve Tobin— Would like 
to say this is a fine picture, but I'm not a good liar. 
This picture was banned by the Legion of Decency. 
Sorry I didn't ban it. Methinks exhibitors, whose 
name is also "Legion," will wish they had listened 
not so much on moral grounds, but for business 
reasons. The lady may have been "Uncertain," but 
the results to me were far from that. In short, it did 
not please and it did not pay. You may play it and 
like it. But, as the title indicates, this is "Uncertain." 
Played October 19.— Peter Bylsma, Victory Theatre, 
Napoleonville, La. Small town patronage. 

WHEELS OF DESTINY: Ken Maynard— Very in- 
teresting western. Good for Friday-Saturday. Running 
tirne, 62 minutes.— P. G. Held, New Strand Theatre, 
Griswold, Iowa. General patronage. 



Warner 

DAMES: Ruby Keeler, Dick Powell— A little above 
average business, but the picture was disappointing 
to our patrons and not nearly as good as "20 Million 
Sweethearts." Some beautiful scenes, but not much 
story and people are getting tired out on chorus en- 
sembles marching around and no story. Poor business 
second night. Played October 3-4. — A. E. Christian, 
Wayne Theatre, Monticello, Ky. Small town pat- 
ronage. 

DESIRABLE: Jean Muir, George Brent— This pic- 



URGES COMMENT 
ON PUBLIC REACTION 

M. R. Harrington, of the Avalon 
theatre at Clatskanie, Ore., rises to 
make a plea for fairness to the picture, 
in reports particularly from smaller 
centers, by urging comment on audi- 
ence reaction as well as business done. 
Harrington points out that special 
community events — the championship 
game of the high school, a carnival, 
impassable roads — may came heavy 
damage at the box office though the 
reaction of those attending may be 
decidedly favorable. 

Writes Mr. Harrington: 

"I am sending along some reports 
for your interesting and very helpful 
section of The Herald. This is my 
first contribution, but I hope I shall 
be able to help the cause, by report- 
ing regularly, in the future. 

"Have noticed that few exhibitors 
mention the audience reaction in re- 
porting on pictures. They seem more 
anxious to mention the business done 
or not done, as the case might be. I 
believe this is hardly fair, as in small 
towns, where drawing power is lim- 
ited at the best, other activities may 
cut into the business done on a cer- 
tain show, yet those who did attend 
found the picture fine entertainment. 
I have found this to be the case many 
times and on a 2- or 3 -day run, the 
first night of which had outside com- 
petition, the other nights built up, 
largely, I believe, because of the fact 
that those who did attend found the 
picture was worthwhile and passed 
along the word to others. Such adver- 
tising beats all the lobby displays and 
other picture selling methods you can 
think up." 



ture will get by and the audience seemed to like it. 
There is nothing new in the story — the eternal prob- 
lem of two women and a man. Jean Muir gave an 
outstanding performance in this one and she was 
favorably spoken of by a lot of our patrons. It could 
have easily fallen into the mediocre class, but it had 
good direction and the story, while not new, as I have 
said above, moved right along.— A. E. Hancock, Co- 
lumbia Theatre, Columbia City, Ind. General pat- 
ronage. 

FRIENDS OF MR. SWEENEY: Charlie Ruggles, 
Ann Dvorak — This is a very good picture of the com- 
edy type that should please all classes of patrons. 
Ruggles at his best in a role that was made for him. 
This has plenty of action, romance and spicy dialogue. 
This will make excellent entertainment for the whole 
family and please each one. The trailer will sell the 
show for you. Played one day to very good business. 
Running time. 68 minutes. Played October 24. — J. J. 
Medford, Orpheum Theatre, Oxford, N. C. General 
patronage. 

HAROLD TEEN: Hal LeRoy— In which the pro- 
ducers produced entertainment instead of a headache. 
Those who came to be entertained, were so-so, while 
I got mine. Rochelle Hudson and Patricia Ellis didn't 
hurt the picture at all. I predict that 90 per cent of 
those who are fortunate enough to see this picture 
will advise their friends not to miss it, and that's 
praise enough. Played October 17. — Peter Bylsma, 
Victory Theatre, Napoleonville, La. Small town pat- 
ronage. 

HERE COMES THE NAVY: James Cagney, Pat 
O'Brien — You'll like this and so will your patrons. 
Full of fun. Plenty of action. Some good scenes of 
the Navy Fleet, the Macon, etc. Cagney and 
O'Brien both good and so is Alice Faye. Did some 
good business and this is a good small town draw. 
Step on it. It will pay. Played Sept. 19-20.— A. E. 
Christian, Wayne Theatre, Monticello, Ky. Small town 
patronage. 



HI, NELLIE: Paul Muni, Glenda Farrell, Ned 
Sparks — Very fine newspaper story. Editor demoted 
to "Advice to Lovelorn" column, hence his title, "Hi 
Nellie." Plenty of laffs, good plot, good acting. Clean. 
Plenty of action. Should please. — Don Adler, Empress 
Circuit, Fairbanks, Alaska. General patronage. 

HOUSE ON 56TH STREET, THE: Kay Francis, 
Ricardo Cortez, Gene Raymond — Story of a girl who 
by force of circumstances leads a shady life. Splendid 
story, splendid acting, though I wouldn't recommend 
it for the children. Play this before you play "Man- 
dalay." It has the same two stars as "Mandalay," 
but as a picture is 100 per cent better. — Don Adler, 
Empress Circuit, Fairbanks, Alaska. General pat- 
ronage. 

HOUSEWIFE: George Brent, Bette Davis— Good 
picture that pleased my patrons. Ann Dvorak gives 
a fine performance. Wish Warner Bros, would give 
her more and better roles. Bette Davis in her usual 
role of vamp is good. Running time, 69 minutes. 
Played October 13-14.— Gladys E. McArdle, Owl 
Theatre, Lebanon, Kan. Small town patronage. 

JIMMY, THE GENT: James Cagney, Bette Davis— 
Cagney goes into the "Lost Heirs" business. This is 
a noisy thing, not much plot, not much chance for 
any of them to do any real acting. A few laffs here 
and there. A weak Cagney picture. Did not please — 
and no wonder it didn't. — Don Adler, Empress Cir- 
cuit, Fairbanks, Alaska. General patronage. 

Short Features 
Celebrity 

JACK AND THE BEANSTALK: Fair. Coloring 
was poor. Running time, eight minutes. — P. G. Held, 
New Strand Theatre, Griswold, Iowa. General pat- 
ronage. 

Columbia 

AW, NURSE: Scrappy Cartoon — Good cartoon. Run- 
ning time, seven minutes. — P. G. Held, New Strand 
Theatre, Griswold, Iowa. General patronage. 

ELMER STEPS OUT: Walter Catlett— Pretty good 
comedy. Running time, 19 minutes. — P. G. Held, New 
Strand Theatre. Griswold, Iowa. General patronage. 

KATNIPS OF 1940: Krazy Kat Kartoon— A very 
good cartoon. Best in a long while. Running time, 17 
minutes. — P. G. Held, New Strand Theatre, Griswold, 
Iowa. General patronage. 

MICKEY'S MEDICINE MAN: Mickey McGuire 
Comedy — Pretty good two-reeler, but not as good as 
previous ones. Running time, 19 minutes. — P. G. Held, 
New Strand Theatre, Griswold, Iowa. General pat- 
ronage. 

SCRAPPY'S EXPEDITION: Scrappy Cartoon- 
Good. Running time, seven minutes. — P. G. Held, 
New Strand Theatre, Griswold, Iowa. General pat- 
ronage. 

SCRAPPY'S RELAY RACE: Scrappy cartoon- 
Good. Running time, seven minutes. — P. G. Held, 
New Strand Theatre, Griswold, Iowa. General pat- 
ronage. 

SCRAPPY'S TOY SHOP: Scrappy Cartoon-^Hardly 
up to previous releases of this series. Just fair. Run- 
ning time, seven minutes. — Hollis Drew, Temple The- 
atre, East Jordan, Mich. General patronage. 

TEN BABY FINGERS: Sidney & Murray— Very 
good with a baby furnishing the interest and Sidney 
and Murray the fun. It made our audience laugh, 
which is what we want. — Harold C. Allison, Baldwin 
Theatre, Baldwin, Mich. Small town patronage. 

WOMAN HATERS: Musical— Slapstick at its 
"slappiest." Only fair. Running time, two reels. — 
Hollis Drew, Temple Theatre, East Jordan, Mich. 
General patronage. 

GOING SPANISH: Musical Comedies— Another two- 
reel paid for and gone. Punk. Running time, 20 min- 
utes. — J. N. Creswell, Cedarville Theatre, Cedarville, 
Ohio. General patronage. 

Educational 

GOLD GHOST, THE: Star Comedy Specials— I wish 
a half a dozen other Educational comedies were a 
third as good as this one. Oh, well! Running time, 21 
minutes. — J. N. Creswell, Cedarville Theatre, Cedar- 
ville, Ohio. General patronage. 

IRISH SWEEPSTAKES: Terry-Toons— This is an 
extra good and funny cartoon. Running time, one 
reel. — J. A. Verchot, Opera House, Abbeville, S. C. 
Small town patronage. 

I SURRENDER, DEAR (REISSUE): Bing Crosby— 
This reissue okay. Running time, two reels. — Hollis 
Drew, Temple Theatre, East Jordan, Mich. General 
patronage. 

SHE'S MY LILLY: Will Mahoney— Excellent com- 
edy. Pleased everyone. Running time, two reels. — 
Hollis Drew, Temple Theatre, East Jordan. Mich. 
General patronage. 

WHY MULES LEAVE HOME: Terry-Toons— A 
cartoon with an original theme that is very good. 
Running time, seven minutes. — Hollis Drew, Temple 
Theatre, East Jordan, Mich. General patronage. 



November 10, 1934 



MOTION PICTURE HERALD 



65 



Fox 

COAST OF CATALONIA: Magic Carpet Series- 
Beautiful photography and interesting narrative make 
this a worthwhile subject. Running time, 10 minutes. — 
Hollis Drew, Temple Theatre, East Jordan, Mich. 
General patronage. 

FOX MOVIETONE NEWS: Very good with Lowell 
Thomas announcing. — Harold C. Allison, Baldwin The- 
atre, Baldwin, Mich. Small town patronage. 

FOX MOVIETONE NEWS: The new Fox News is 
everything they told us it would be and more. Pat- 
rons go out of their way to tell me that it is positively 
the best news they have ever seen. In my 16 years 
in the picture show business I have never run as good 
a news. And it gets better with every issue. — W. J. 
Powell, Lonet Theatre, Wellington, Ohio. Small town 
and rural patronage. 



MGM 

AFRICA, LAND OF CONTRAST: FitzPatrick 
Travel Talks — This is the best educational reel we 
have had on our screen for many months. It is easily 
the best of this series. — W. J. Powell, Lonet Theatre, 
Wellington, Ohio. Small town and rural patronage. 

AFRICA, LAND OF CONTRASTS: PitzPatrick 

Travel Talks — Very good. My patrons seem to enjoy 
every one of these subjects. Running time, one reel. — 
J. A. Verchot, Opera House, Abbeville, S. C. Small 
town patronage. 

BEAUTY AND THE BUS: Todd-Kelly— Good. 
Plenty of action and laughs. Running time, 20 min- 
utes. — J. N. Creswell, Cedarville Theatre, Cedarville, 
Ohio. General patronage. 

BEDTIME WORRIES: Our Gang— Good. Running 
time, 20 minutes. — J. N. Creswell, Cedarville Theatre, 
Cedarville, Ohio. General patronage. 

EGYPT, KINGDOM OF THE NILE: FitzPatrick 
Travel Talk — This is a good one-reeler showing many 
scenes of interest in Egypt. It is also very educational 
and good entertainment, but my patrons seem to like 
comedies much better. Running time, 10 minutes.— J. 
J. Medford, Orpheum Theatre, Oxford, N. C. General 
patronage. 

FINE FEATHERS: Oddities— One of the best short 
subjects I ever exhibited. Instructive and entertain- 
ing talk on birds in beautiful color. Running time, 
one reel. — Gladys E. McArdle, Owl Theatre, Lebanon, 
Kan. Small town patronage. 

GENTLEMEN OF POLISH: Musical Revue— This 
one is okay. The two nuts in this one are okay and 
went over with a bang. — B. Hollenbeck, Rose Theatre, 
Sumas, Wash. Small town patronage. 

GOING BYE-BYE: Laurel & Hardy— ^ot much to 
this comedy. Very few laughs. If this pair don't get 
busy and make some funny comedies, they won't last 
much longer. Running time, two reels. — J. A. Verchot, 
Opera House, Abbeville, S. C. Small town patronage. 

GOOFY MOVIES NO. 6: Pete Smith— Swell, liked 
by young and old. Running time, seven minutes. — 
B. Hollenbeck, Rose Theatre, Sumas, Wash. Small 
town patronage. 

HI, NEIGHBOR: Our Gang— This is the best Our 
Gang comedy in many months and I certainly hope 
there will be many more to come. This pleased all 
of my patrons, both j'oung and old. Plenty of laughs 
and excellent entertainment for all. Running time, 18 
minutes. — J. J. Medford, Orpheum Theatre, Oxford, 
N. C. General patronage. 

JUNGLE JITTERS: Willie Whopper— This is a very 
poor cartoon. Running time, one reel — J. A. Verchot, 
Opera House, Abbeville, S. C. Small town patronage. 

NIP-UPS: Oddities Series — This is a very interest- 
and entertaining one-reeler presenting some world 
famous acrobatic stunts, by the world's most famous 
acrobats. The remarks by Pete Smith are very good 
and add much to the entertainment. Running time, 
nine minutes. — J. J. Medford, Orpheum Theatre, Ox- 
ford, N. C. General patronage. 

SPEAKING OF RELATIONS: Irvin S. Cobb— Some 
more good film wasted. The salesman gave me a big 
song and dance about how good Cobb was and charged 
a fancy price, but so far he is just a pain in the neck 
as a movie comedian. Running time, 19 minutes. — B. 
Hollenbeck, Rose Theatre, Sumas, Wash. Small town 
patronge. 

STRATOS-FEAR: Willie Whopper— Fair. Running 
time, nine minutes. — J. N. Creswell, Cedarville Theatre, 
Cedarville, Ohio. General patronage. 

TULIP TIME: An interesting and exceptionally 
pretty short. Patrons more than pleased. Spot it best 
nights. Color beautiful. Running time, eight minutes. 
—Clarke Gurley, Ritz Theatre, Bainbridge, Ga. Gen- 
eral patronage. 

WHAT PRICE JAZZ?: Musical Revues— One of the 
best musicals we have had in some time. Some good 
music and singing. Running time, two reels. — J. A. 
Verchot. Opera House, Abbeville, S. C. Small town 
patronage. 

WILLIE WHOPPER: Just ordinary cartoons which 
our patrons are tiring of. — A. E. Christian, Wayne 
Theatre, Monticello, Ky. Small town patronage. 



SHORT PRODUCT 
PLAYING BROADWAY 



Week of November 3 
ASTOR 

Pro Football MGM 

CAPITOL 

Them Thar Hills MGM 

CRITERION 

In the Arena Gaumont 

British 

Daredevil O'Dare Vitaphone 

MAYFAIR 

Katnips of 1940 Columbia 

Screen Snapshots Columbia 

PARAMOUNT 

Nerve of Some Women, The. Paramount 

Saddle Champs Paramount 

Little Dutch Mill Paramount 

Hollywood Rhythm Paramount 

RIALTO 

In the Arctics Columbia 

Screen Snapshots Columbia 

Anything for a Thrill Columbia 

RIVOLI 

Holland in Tulip Time MGM 

Little Feller MGM 

MUSIC HALL 

Goddess of Spring United Artists 

Polo Thrills Columbia 

ROXY 

His Lucky Day Educational 

Strange As It Seems Universal 

STRAND 

Charles Ahearn and His 

Millionaires Vitaphone 

The Winnah Vitaphone 

Viva Buddy Vitaphone 



Paramount 

ALL ON DECK: Headliner— Good musical. Run- 
ning time, nine minutes. — P. G. Held, New Strand 
Theatre, Griswold, Iowa. General patronage. 

BETTY BOOP'S RISE TO FAME: Betty Boop— 
One of the poorest Betty Boop cartoons that I have 
ever used. Running time, one reel. — J. A. Verchot. 
Opera House, Abbeville, S. C. Small town patronage. 

DREAM WALKING, A: Popeye, the Sailor— This is 
a good thrilling cartoon. Running time, one reel. — 
J. A. Verchot, Opera House, Abbeville, S. C. Small 
town patronage. 

LAZYBONES: Screen Songs — Fine. Running time, 
10 minutes. — J. N. Creswell, Cedarville Theatre, Cedar- 
ville, Ohio. General patronage. 

LITTLE JACK LITTLE REVUE: Headliner— 
Dandy musical. Running time, 8 minutes. — P. G. Held, 
New Strand Theatre, Griswold, Iowa. General pat- 
ronage. 

SCREEN SONGS: These are good shorts and our 
patrons like them. — A. E. Christian, Wayne Theatre, 
Monticello, Ky. Small town patronage. 

SOCIETY NOTES: Headliners— No good. The mem- 
bers of the orchestra spoiled this subject by trying 
to be funny. They could have made a good musical 
act. I wonder if they got paid for this? Running 
time, one reel. — J. A. Verchot, Opera House, Abbeville, 
S. C. Small tow'n patronage. 

STATION T. O. T.: Headliner— A dandy one-reel 
subject. Very entertaining. Running time, eight min- 
utes. — P. G. Held, New .Strand Theatre, Griswold. 
Iowa. General patronage. 

STRONG TO THE FINICH: Popeye, the Sailor— 
These Popeye cartoons are the best on the market. 
This one especially good. Running time, eight min- 
utes. — J. N. Creswell, Cedarville Theatre, Cedarville. 
Ohio. General patronage. 

RKO 

AIR TONIC: Ted FioRito and his Orchestra— This 
is a fine two-reel comedy, featuring Ted FioRito and 
his orchestra. Good music, good dancing and good 
comedy. Running time, 20 minutes. — Gladys E. Mc- 
Ardle, Owl Theatre. Lebanon. Kan. Small town p.it- 
ronage. 



NO MORE WEST: Cert Lahr— This is a good 
comedy of the slapstick variety. It will keep your 
patrons laughing from start to finish. A burlesque 
of the West and will please the average theatre-goer. 
Running time, 19 minutes. — J. J. Medford, Orpheum 
Theatre, Oxford, N. C. General patronage. 

PASTRYTOWN WEDDING: Rainbow Parade Car- 
toon—A very clever and interesting cartoon beautifully 
colored and splendidly recorded. — W. J. Powell, Lonet 
Theatre, Wellington, Ohio. Small town patronage. 

RASSLIN' MATCH, THE: Amos 'n' Andy— An 
Amos 'n' Andy cartoon that seemed to please. Run- 
ning time, 11 minutes. — Gladys E. McArdle, Owl The- 
atre, Lebanon, Kan. Small town patronage. 

UNDIE WORLD, THE: Blonde and Red Head 
Series — A fair two-reel comedy that got a lot of 
laughs. Running time, 21 minutes. — Gladys E. Mc- 
Ardle, Owl Theatre, Lebanon, Kan. Small town pat- 
ronage. 

United Artists 

MICKEY HOUSE: Can't see that these arc any 
better than the old series and they don't get extra 
business for us. — A. E. Christian, Wayne Theatre, 
Monticello, Ky. General patronage. 

SILLY SYMPHONIES: They are not worth what 
they cost for our town and we believe for most small 
towns. — A. E. Christian, Wayne Theatre, Monticello, 
Ky. General patronage. 

Vitaphone 

BEAUTY AND THE BEAST: Merrie Melodies 
Series — A cartoon in color that pleased. Running time, 
one reel. — Gladys E. McArdle, Owl Theatre, Lebanon, 
Kan. Small town patronage. 

LET'S PLAY POST OFFICE: Broadway Brevities 
—Some of these Brevities are okay. This is just an- 
other one. — Mayme P. Musselman, Princess Theatre, 
Lincoln, Kan. Small town patronage. 

MILLS BLUE RHYTHM BAND: Melody Masters 
—A few laughs, but a lot of dirt. — Mayme P. Mussel- 
man, Princess Theatre, Lincoln, Kan. Small town pat- 
ronage. 

MOROCCO NIGHTS: Broadway Brevities— Good 
orchestra, good color and ordinary entertainment. — 
Mayme P. Musselman, Princess Theatre, Lincoln, Kan. 
.Small town patronage. 

MURDER IN YOUR EYES: Broadway Brevities- 
No better or worse than the other Brevities — Mayme 
P. Musselman, Princess Theatre, Lincoln, Kan. Small 
town patronage. 

NOTHING BUT THE TOOTH: Jack Haley— Noth- 
ing but the bunk for entertainment. Very few laughs. 
Were glad this is the last Haley comedy. There will 
be no more. Running time, 18 minutes. — P. G. Held, 
New Strand Theatre, Griswold, Iowa. General pat- 
ronage. 

SONG OF FAME: Ruth Etting— This is a dandy. 
The hill billy musical numbers will bring the house 
down. Ruth Etting okay, but the above mentioned 
scene was best. Be sure to get this short.— A. E. 
Christian, Wayne Theatre, Monticello, Ky. Small town 
patronage. 

Serials 
Mascot 

MYSTERY SQUADRON, THE: Bob Steele— This 
is a very good serial with plenty of action, fighting, 
thrills, romance and mystery. Only one objection — too 
much repetition. Why can't the producers get away 
from that? Maybe they will wake up some dav. 
If you want a good serial— book this one. Twelve 
episodes. Running time. 20 minutes each.— J. J. Med- 
ford, Orpheum Theatre, Oxford, N. C. General pat- 
ronage. 

Universal 

PIRATE TREASURE: Richard Talmadge, Lucille 
Lund— A fair serial that pleased the kiddies. Do not 
consider it quite so good as some of their other serials, 
but went over fairly well. Twelve episodes. Running 
time, two reels each.— Gladys E. McArdle, Owl The- 
atre, Lebanon, Kan. Small town patronage. 

RED RIDER, THE: Buck Jones— We have run si.x 
chapters of this and find it No. 1 entertainment.— 
P. G. Held, New Strand Theatre. Griswold, Iowa. 
General patronage. 

World Wide 

TARZAN, THE FEARLESS: Buster Crabbe— This 
serial is proving a disappointment. It is cheap and 
prints are terrible. Too much visible faking. Poorest 
draw of any serial we have used.— A. E. Christian, 
Wayne Theatre. Monticello. Ky. General patronage. 

Miscellaneous 

BRING 'EM IN DEAD: Road show consisting of 
"Dilhnger," "Bring 'Era in Dead," "Hot Money" and 
Road Thrill." Did more business on this than any- 
thing I've ever run, and it pleased the people. Plav 
It if possible. The men who have charge of it are a 
nice bunch of people.— Sam mie Jackson. Jackson The- 
atre. Flomaton, Ala. Small town patronage. 



66 



MOTION PICTURE HERALD 



November 10, 1934 



Beverly Nichols, author of "Evensong," Gau- 
mont-produced, is due in New York from 
London for the Broadway premiere at the 
Roxy theatre. 

Carl Laemmle, Jr., vice-president of Uni- 
versal in charge of production, arrived in 
New York from Universal City, en route 
to Europe. 

Hal Horne, advertising director of United 
Artists in New York, went to the studio in 
Hollywood for conferences with Darry! 
Zanuck on "The Mighty Barnum" campaign. 



TEAR DOWN THE 
OLD-PUT UP THE 
NEW 

1935 

Booking 

Calendar 



Tiiousands of managers find the 
MOTION PICTURE HERALD's Book- 
ing Calendar a prime necessity in the 
successful operation of their theatres. 

Its record of national and State 
holidays is a guide to the timely 
booking ot appropriate pictures, tie- 
ing in with important historical 
events, permitting special exploita- 
tion campaigns of great benefit to 
your box office. 

These Booking Calendars are sup- 
plied to managers at cost and for 
that reason do not allow the carry- 
ing of large stocks. Unless your or- 
der comes on early we may not be 
able to fill it. Be sure you get your 
1 935 copy by ordering it today. 



LIMITED SUPPLY 

ORDER PROMPTLY 

CENTS 
EACH 

use this blank 



25 



postpaid 



Managers' Round Table Club 
MOTION PICTURE HERALD 
1790 Broadway, New York 

Kindly send me one Booking Calen- 
dar for 193 5. / enclose herewith 
twenty-five cents to cover cost of 
calendar and postage. 



Name . 
Theatre 
Address 
City . . . 



State 



Arthur W. Kelly, foreign chief of United 
Artists, arrives in Tokyo from Shanghai on 
Friday. 

George Weeks, Gaumont's sales manager, left 
for an exchange trip to the Coast. 

Myke Lewis, Maurice Mulligan and Hugh 
Braley, Paramount district managers at Los 
Angeles, Toronto and Denver, respectively, 
arrived home from the sales meeting at Hot 
Springs. 

Anna Sten, Goldwyn protege, returned from 
New York to Hollywood after attending the 
premier of "We Live Again" at the Music 
Hall theatre. 

Eric Wolfgang Korngold, composer, arrived 
at the Warner studio at Burbank from 
Europe. 

Henri Klarsfeld, Paramount general man- 
ager in France, Belgium and in the French 
territories of Northern Africa, arrived in 
New York to confer with John W. Hicks, 
Jr., for several weeks. 

Jerome P. Sussman, Paramount manager in 
Central America, returned to Panama from 
New York, 

Robert Loraine, British actor, returned to 
London to start a new film company, after 
surveying production methods in California. 

Al Alt, head of Altmount Pictures, arrived 
in New York from Hollywood for con- 
ferences with Dave Mountan, general sales 
manager of Spectrum Pictures. 

Edward O'Connor, in charge for Metro in the 
Dutch West Indies, is in New York. 

Dave Bershon, of Westland Theatres in Cali- 
fornia, returned to Los Angeles from New 
York. 

John Hay Whitney, head of Pioneer Pro- 
ductions, flew to Hollywood from New York 
to launch production on "Becky Sharp," 
first tri-color feature, to be produced for 
Pioneer by Kenneth MacGowan, associate 
producer at RKO. 

John Balaban and Walter Immerman, of 
the Chicago Balaban and Katz circuit, were 
in New York. 

Charles Beyer, French stage star, arrives in 
New York November 24 to star in Walter 
Wanger's "Private Worlds," for Paramount 
release. 

Norman Taurog, Paramount director, is due 

in New York from Hollywood. 
Nigel Bruce arrives from London this week 

en route to Hollywood to work for RKO. 
Nunnally Johnson, scenarist for Twentieth 

Century, arrived in New York from the 

coast for conferences with Joseph Moskowitz 

of United Artists. 
Maurice Chevalier returned to New York 

from Paris, en route to United Artists studio 

in Hollywood. 
Si Seadler of MGM and Oscar Doob of Loew's 

arrived in Hollywood. 
Lou Brock, Fox associate producer, arrived in 

New York from Hollywood. 



Paramount Trustees Win 
Round in Warner Suit 

The trustees of Paramount Publix 
Wednesday in New York were granted per- 
mission by Federal Judge Alfred C. Coxe 
to retain counsel further to prosecute the 
company's long standing patent infringe- 
ment suit against Warner Bros, and First 
National over the Dunning process on com- 
posite picture making. The suit has been 
pending since 1930. 



Sophie Tucker Dined 

A delegation from the American Federa- 
tion of Actors last week met Sophie Tucker 
when she returned from Europe. She was 
guest of honor at a beefsteak dinner last 
weekend at the Mecca Temple. 



Opens Georgia Theatre 

J. H. Thompson has opened his seventh 
theatre in Georgia, the Princess at McRae. 



INCORPORATED 



The Delaware State Department reported the 
incorporation of the following motion picture 
theatre and film companies at Dover in Sep- 
tember : 

Columbia Films of India, Ltd., to deal in mo- 
tion picture films, etc., listing capital of $10,000. 
The incorporators are: Max Seligman, New 
York; Richard Philpitt, Belrose. L. I., N. Y.; 
Floyd Weber, Brooklyn, N. Y. 

Cambria Theatres Company, Inc., to operate 
theatres and places of amusement of all kinds, 
listing capital of $25,000. Incorporators : Emile 
Bonnot, L. M. Taby and J. A. Lauridsen, New 
York City. 

Fox Place Corporation, to conduct theatres, 
etc., listing capital of $1,000. Incorporators: 
Vincent W. Westrup, New York ; Edward S. 
Williams, Brooklyn, N. Y. ; Arthur W. Brit- 
ton, West Orange, N. J. 

Inter-Racial Photo-Plays, Inc., to deal in 
motion pictures of all kinds, listing capital of 
$100,000 and 1,000 shares, no par value. Incor- 
porators : M. M. Lucey, H. I. Brown and L. 
S. Dorsey, Wilmington, Del. 

National Screen Accessories, to deal in lit- 
erary works, listing capital of $300,000 and 
450 shares, no par value. Incorporators : C. S. 
Peabbles, L. H. Herman and Walter Lenz, 
Wilmington, Del. 

Henry T. Neumann Research, Inc., to deal 
in motion picture films, listing capital of 2,500 
shares, no par value. Incorporators : Jesse E. 
Langsdorf , Woodmere, N. Y. ; Murray Rosof, 
Brooklyn, N. Y. ; Helen Keena, Bronx, N. Y. 

Control Corporation of America, to operate 
theatres and engage in realty operations of any 
character, listing capital stock of 500 shares, 
no par value. Incorporators : Eva M. Kelley, 
Dorothy H. Carey and Bessie Crosson, Wil- 
mington, Del. 

Telephone Management Company, to operate 
radio, cable, telephone and telegraph lines, etc., 
listing capital of $10,000. Incorporators : C. S. 
Peabbles, L. G. Herman and B. R. Jones, Wil- 
mington, Del. 

The American Broadcasting System, WMCA 
Building, New York City, increased its capi- 
tal from $10,000 to $15,000. 

Incorporated in August were the following : 

Lichtman Theatres, Inc., to manage and oper- 
ate theatres and amusement enterprises, listing 
capital stock of 100 shares, no par value. The 
incorporators arc A. E. Lichtman, E. J. Haley 
and W. E. Cumberland of Washington, D. C. 

American World Theatres, incorporated to 
do a general export and import business, listing 
capital stock of 6,000 shares, no par value. 
The incorporators are C. S. Peabbles, Walter 
Lenz and B. R. Jones of Wilmington. 

National Recording Studios, Inc., to deal in 
talking devices of all kinds, listing capital of 
$2,500 and 500 shares, no par value. The in- 
corporators are J. Vernon Pimm, Albert G. 
Bauer of Philadelphia and R. L. Spurgeon of 
Wilmington. 

Transcontinental Amusement Corporation, to 
do a general financial business, listing capi- 
tal stock of 1,000 shares, no par value. The 
incorporators are C. S. Peabbles, B. R. Jones 
and W. T. Hobson of Wilmington. 

National States Operating Corporation, to 
operate theatres and other places of amusement, 
listing capital stock of 1,000 shares, no par 
value. The incorporators are B. R. Jones, Wal- 
ter Lenz and C. S. Peabbles of Wilmington. 

Winnek Stereocropic Processes, incorporated 
to deal in motion pictures, photographs, por- 
traits, etc., listing capital stock of 1,000 shares, 
no par value. The incorporators are H. George 
Carroll, Vincent W. Quinn and Charles F. 
Bailey of New York City. 

Columbia Films of India, Ltd., to deal in 
motion picture films, etc., listing a capital of 
$10,000. Incorporators : Max Seligman of New 
York City; Richard Philpitt, Belrose, L. I.; 
Floyd Weber, Brooklyn. 



November I 0, I 934 



MOTION PICTU RE HERALD 



67 



4^ OF 

'V/ PICTURE -W^ 
Oi HERALD S 



MANAGERS* 
ROUND TARLE CEMR 

<i^n international association of showmen meeting weekly 
in MOTION PICTURE HERALD for mutual aid and progress 



OP 



GOOD MEN DESERVE IT 

A leading circuit executive, over the coffee cups, made the 
interesting statement that the right kind of a manager is 
responsible for at least 25 per cent of his grosses. In other 
words, the theatreman who Is not capable, conscientious and 
enterprising can be charged by his omissions with the actual 
loss of that much in the daily take. 

That a good manager at the helm means money in the 
bank is no sudden revelation, but it is pleasing to know his 
services are held so highly in computing box office expec- 
tancies. 

hlowever, if the difference in manpower is of such sig- 
nificance, then by all means the able theatreman is justly 
entitled to a fair slice of whatever extra profits his efforts 
bring forth. 

AAA 
HO, AND ALSO HUM 

Managers will no doubt be charmed no end to learn the 
vote-gathering Literary Digest has now joined the ranks with 
a picture-rating page wherein the new releases are gracefully 
branded with four or less of the letter "A" — four, evidently 
being established as the Victoria Cross and Medal of Honor 
of critical encomium. 

In the process of climbing aboard the already overloaded 
bandwagon, the Digest's advertising manager writes to "Dear 
Mr. Exhibitor" stating that "readers . . . are now being told 
what they — and what their children also — may see In the 
movie houses and find enjoyable." 

Now, ain't that sumpin'? 

AAA 
ON GETTING AHEAD 

As certain as tomorrow's dawn is the progress of Round 
Tablers throughout the land. Good times, bad times, opera- 
tion upheavals, banking ramifications and receivers come and 
go, but steadily, if slowly, managers who produce move ahead. 

From time to time upon this page, we are pleased to record 
the promotions of various members, and to the roster may 
now be added Art Ableson, formerly at the World, Omaha, 
who becomes a partner in the new Roxy, Glasgow, Montana, 
and Joe Rosenfield who though In the Northwest but a few 
short months, has been selected to head the advertising and 
publicity forces of John Hamrlck's many theatres. 

Art and Joe, we rejoice with you and extend the heartfelt 
wishes of the entire membership for a most glorious success. 



LO, THE POOR MAILMAN! 

Distributors of house to house advertising are now faced 
with formidable competition by the United States Post Office. 
According to a recent ruling, third class matter merely ad- 
dressed to "Patron" or "Householder" may be mailed under 
regular rates and will be delivered on any designated route b.y 
the patient mall carrier. 

Just how much does the theatre gain by this new mailing 
slant? Very little, if at all, in our opinion, for the economies 
offered by the new ruling will undoubtedly open up the flood- 
gates for millions of words from the butcher, baker and 
candlestick maker — all distinctly to the disadvantage of the 
theatre program. 

To obtain attention In this expected welter of mass ver- 
biage, managers must exercise considerable ingenuity in 
creating inexpensive mailing pieces that will catch the eye, and 
their success in this direction will determine the possibilities 
of the new ruling as concerns theatre advertising. 

Jim Cunningham says: "The new order is a challenge to the 
showman's ingenuity." Well, mebbe 'tis, but it might also be 
regarded as a challenge to the physical prowess of Uncle Sam's 
mailmen. 

AAA 
NEWSREEL EXPLOITATION 

The application for membership of Francis Wood, Jr. of the 
New York Embassy Newsreel Theatre, serves again as an em- 
phatic reminder of the merchandising importance of these 
short subjects. The newsreel has for too long been taken for 
granted In the average program and although regarded highly 
by the majority of patrons, only recently has been given a 
proper break in advertising campaigns. Credit for this cur- 
rently no doubt is due to the importance of the recent world- 
rocking happenings and their very thorough coverage by the 
different newsreel services. 

_ Exploitation of these units presents many box office possi- 
bilities and Round Tabler Wood is In a favorable position to 
put on a lot of selling angles that perhaps can be duplicated 
or adapted by other showmen who see the obvious advantages 
of spotlighting these news flashes. The new member Is there- 
fore invited to forward frequent reports of his activities which 
of course will be publicized In these pages. 



68 



M o wou n C I U R F I I r R A I I) 



N t) V .) in b or 10, I 7 J 4 




Radio Star Sponsors 
Buildup "Transatlantic" 

i'hi' radio popiilarilv ol Jack InMiny W'ls 
an important factor in tlu- i-ampaigii on 
"Transatlantic JMorry-Clo Ivouml" for the 
date at Loew's State, lioston, \mt over l)y 
publicity head Joe hi Tesa, aided by Al 
SeH}i', United Artists expKiiteer of Monroe 
Greenthal's slalY. 

Tile sponsors (^1 the l!enny proj;rani, l)ein}; 
represented in a local ft)od show lieUl at 
spacious Mechanics I lall, the showmen ar- 
ranged for a ping on (lie picture in the spon- 
sors' exhibit setting up a large easel with 
production stills and theatre dates. An- 
nouncement cards were placed in all pack- 
ages of purchases niaiU" at the booth, window 
streamers ilistributed to grocery stores and 
tire coxers carried liy the food compan\ 
trucks. 

Serialization of picture was carried by one 
paper and iilentihcation star contest jilaced 
in anothi-r. The press book milk company 
tieup was also put on wherein circulars and 
wintlow strips were used liy local accomits, 
and among other helpful ideas was the im- 
printing (>f l)ags of local perlnmc store's 
chain. 

Work I'or <i Oh/,i;/i'V Aii;ncl! 

"Monte Cristo" Street 
Ballys for Seibel Date 

slieel liail\, Alaii.i^cr I'.. .Seilicl, 
Riviera Theatre, raiil, Minn., dressed a 
man as "Monte I'rislo" w iui dislriiiuted spe 
cial treasure cand\ in inipvinted li.igs to 
passersby. 

Preview was arranged for memlicrs of the 
Federation of Women's ("iulis, I'arent Teach- 
ers Association and oll\crs with special let- 
ters going to all school principals stressing 
educational value. Libraries used displays 
on bulletin boards and distributed book- 
marks. A classified ad contest was run fin- 
three days and cooperative ads were ar- 
ranged with ilep.-irtment store. 

Store also used effective window displa\ 
contrasting co.stume^ of ISIJ and present 
ilay. Jewelry and lH;ml\ stoves carried 
scenic still of b'.lissa I. audi and action shots 
from tlie picture. 



Fryer and Morris Stage 
"Widow" Waltz Contest 

.\ "Merry Widow" waltz contest was put 
on by llarley h'ryer, manager, and C'laude 
Morris, exploiteer, at the Fox Theatre, Jop- 
lin, Mo., eliiiiiii.itioii contest taking jilace on 
liotel roof and winning couples competing 
on stage of l"ox, opening night of picture. 
Local jeweler donated loving cup and papers 
and radio station gave tlie contest plenty of 
pubhcity. 

.\!1 slieet music houses gave window dis- 
plays and druggist used window of Max 
i'^actor cosmetics with MacDonald stills. 
l\isliioii disiilay was arranged with leading 
department store and local company ban- 
nered liieir trucks with copy. 

\V'i>)^' I'oi ./ (hiif^li-Y Award] 

Plugs Music Angles 

In "She Loves Me Not" 

William llartnetl, Liiibas.sy Theatre, 
W.illham, Mass., week prior to "Loves Me 
Not" date started plugging various num- 
bers from picture in his overture, advising 
that limes were from the coining attraction. 
.Music store nseil easel head cutout of 
Crosby and announced date in window dis- 
pla>' that included song sheets and banners. 

Heralds were distributed house to house 
and placeil in parking automobiles. 

Work Vor n Qiil);hy Awardl 

Herman Promotes Smokes 
On "Nineties" Campaign 

The Lorillaril people furnished llcrman 
Bamberger, Paramount Theatre, No. 
•Vdams, Mass., with posters and cards for 
his ''Belle of the Nineties" date and suj)- 
plicd a ([uantity of cigarettes for distribu- 
tion. Colored cards with picture of Mae 
West bore copy "When You Come l^p 
N'ou'll b'ind Old GoUls." These were placed 
in windows throughout town with copy. 

Three weeks prior 1 lerman constructed a 
disiilay with the shadow figure of Mae and 
the words "coming events cast their shadows 
before." other wording appeared and 

after ten days the regular We.stian billing 
was inserted. 



6-Day Bike Riders 
Stop B way Traffic 

Unusual indeed was the featured stunt on 
"Six Day Bike Rider" .it the New York 
Rialto, where, in cooperation with Arthur 
L. Mayer, Terry Turner of Quaker Oats, 
put on a real six-day race in the windows of 
(he theatre building atoj) the iuari|uee. 

I'"ight professional six-day riders partici- 
pated in the stunt, performing on bicycles 
|)l;ice(l on rollers (see photo) att.iched to 
large mile.'ige meters showing the distance 
covered by each team of riders. The pl;ite 
glass windows were removed, .allowing the 
front wheels of the bicycles to protrude for 
extr.a, atteiit ion. 

Tied into the stunt was ;i guessing con- 
lest. i)rizes of bicycles given to p.atrons ap- 
proxim.-iting nearest tlie mileage covered 
during the week, slijis for this ])ur|)Ose be- 
ing supplied by the theatre doorman. Two 
teams of four riders each performed at a 
time in accordance with actual six-day rul- 
ing, thus ensuring continuous action for the 
lr.il'(ic-sloi)piiig throngs at the Ri.allo corner, 
one of the city's most congested .areas. 

In addition, various Broadway celebrities 
liarticijjated in the siuiit .uid on the lirst 
night, Maxine noyle, who ajjpears in the 
picture, raced .against famed i)rofessional, 
Reggie M.acNam.ira. with other names 
scheduled to .ijipear during the rest of the 
engagement. 

ruriier rei)orts successful adaptation of 
this slant in other spots, Joe I'eldm.in put 
ting it on recently for the date at the i'itts- 
hurgli Stanley, and Sid iilumenstock is 
credited with an elTective bike meet in con- 
iimction with the showing at the Virginia, 
Atlantic City. 

Work luir It (hiifilry Aii'iinl! 

Ties In Classified Page 
On "Barretts" Plug 

On his "Barretts of Wimiiole .Street" tl.ate, 
Jolimiy McManus, Loew's Midl.ind Theatre. 
Kansas City, Mo., tied in with newspaper 
on a display "Have You Lost a Dog?" ad 
cut of dog api)e;iring at top of ad and news- 
paper's copy on r.ates for "lost" ads fol- 
lowed. Upper right hand column carried 
theatre copy as follows: "This i)hoto shows 
how 'h'lush' appeared when momentarily lost 
from Norma She.arer, with whom he ])l;iys 
an important part in. etc., etc." 

For "Last Cicntleman" jolmny promoted 
local hank and secured a window display of 
scene stills and tlieatri' cop\'. .Streamers on 
grocery windows and radio binadcast were 
also used. 

Work Vor ,i Qiii);lcy Aifiird! 




lUki Riilii l.'.;,i; ,// A'i'ir Ytirk Riiilfo 



November I 0, I 934 



ROUND TABLE CLUB 



69 



MANY CIRCUIT HEADS 
ENDORSE COMPETITION 




Arriistrongs "Cleopatra" Style Window 

Lands Ace London 
Store on ''Cleopatra ' 

Coverage of distinction was obtained b)' 
able John Armstrong, London Paramount 
Theatres director of advertising on "Cleo- 
patra" at the Carlton Theatre, commendable 
cooperation being secured from leading 
stores and the newspapers. The Daily Ex- 
press among other things carried a four- 
column illustrated story by stylist on in- 
liuence of the picture on current modes. 

Selfridge's followed this up with an entire 
window (see photo) on the picture with cut- 
outs- of Colbert as Cleopatra and models of 
styles inspired by her costumes. Article 
from paper was conspicuously posted and 
display bordered with production stills. 

Striking was the inner lobby display at 
the theatre (see photo) wherein the walls 
and box offices were decorated with panels 
and figures in the mood of the feature. 

Another activity is reported by Arm- 
strong, who forwards a copy of "Sketch," 
famed English weekly, which carried a page 
of photos on the wax figures of Marlene 
Dietrich which John placed in Tussaud's 
Wax Works some time back, campaign be- 
ing reported in these pages. 

Work For a Quigley Award! 

Toups Holds Screening 

Day prior to opening of "Count of Monte 
Cristo" Rodney Toups, Loew's State, New 
Orleans, held a private screening for local 
critics, historians and educators which 
brought word-of-mouth publicity in schools 
and feature stories in newspapers. 

Sound truck visited various schools 
throughout city distributing jumbo circus 
heralds, Toups also placing special booklets 
and bookmarks in libraries. 

Work For a Quigley Award! 




Armstrong's Striking "Cleo" Lobby 



Leading Theatre Executives 
Urge Managers to Forward 
Campaigns in Last Months 

by A-MIKE VOGEL 

To be noted with gratification is the wid- 
ening of interest and spreading cooperation 
in the Quigley Awards as this international 
managers' competition enters into the final 
two months of the year. 

Cooperating from the very beginning, J. 
R. Vogel and Oscar Doob of Loew Theatres 
have officially approved the purposes of the 
Quigley Awards, and in "Loew-Down," 
weekly ad bulletin, Mr. Doob has again in- 
vited all managers to forward campaigns in 
November and December. 

Zone Directors Enthusiastic 

Lionel H. Keene, Loew's Southern Repre- 
sentative, is another firm believer in the 
Quigley project and is urging all managers 
in his zone to participate. Carter Barron, 
W. A. Finney and Harry Long are other 
Loew zone chiefs who are boosting the idea. 

E. A. Cuddy and Harry Browning, of M. 
& P. Theatres, continue to lend valuable sup- 
port in New England, Mr. Cuddy bringing 
to the attention of all managers the various 
"Mentions" earned by showmen in his cir- 
cuit. Mr. Browning writes as follows: "The 
boys in the field are beginning to take more 
of an interest and am sure that there will 
be a greater response in the future." 

Warnerites Harry Kalmine, Marshall 
Taylor, C. J. Latta, Joe Feldman and Jules 
Curley are long-time boosters and from E. E. 
Whitaker, City Manager Lucas and Jenkins 
Theatres, Atlanta, Ga., comes further assur- 
ance that the showmen of this organization 
are also in line. Harry Shaw, Loew New 
England chief, is another of the many thea- 
tre executives throughout the country who 
are heartily in favor of participation of their 
managers in the Quigley project. 

Elaborate Entries Unnecessary 

Thus it becomes evident that the Awards 
are established in the opinions of theatremen 
everywhere and that the winners of the 
monthly plaques, Firsts and Honorable Men- 
tions are winning valuable recognition from 
their superiors. 

As we go to press, the judges for October 
are convening and their decision will be 
made known in the next issue. Many ex- 
cellent campaigns have been received, their 
standard of showmanship measuring up to 
the previously high levels already established. 

Again attention is directed to the fact that 
it is not necessary to lay out entries elabor- 
ately or artistically. While this phase is not 
to be discouraged, nevertheless at all times 
campaigns are judged purely on merit, and 
how they are presented means nothing at all 
in the final selection. 

This is emphasized for the information of 
those sho\\'men who do not have the time or 
facilities to "pretty up" their entries, and 



this assurance of full consideration to all en- 
tries should clear up any possible misunder- 
standings. 

Preparations are going ahead for the pres- 
entation of the Grand Award which, as has 
been stated, is to be presented at the end of 
the year for the best campaign selected by 
the judges from all those entered in the 
Quigley competitions during 1934. De- 
scriptions of this trophy have been carried 
in previous issues. 

Two months more for the monthly Quigley 
Award and then the Quigley Grand Award 
for the best campaign of the year. Better 
begin to prepare that November entry now. 

Work For a Quigley Award! 

E. M. Fay's Suggestion 
Published as Ace Ad 

Quite some months ago, when it first ap- 
peared as a stage attraction sponsored by 
Eddie Dowling, "Big Hearted Herbert" 
favorably impressed itself upon E. M. Fay, 
prominent New England exhibitor, to the 
extent that he recommended it as excellent 
screen fare to Warner Brothers. 

Acting upon his suggestion, the brothers 
obtained the rights to this hit play and in 
film form it was recently released, one of 
the premiere engagements rightfully enough 
scheduled for Mr. Fay's circuit, at the Ma- 
jestic Theatre, Providence, R. L 

Below is a reproduction of the letter Vv"rit- 
ten by Major Albert Warner to Mr. Fay, 
which was published as a gracious apprecia- 
tion of this exhibitor's suggestion, at the 
same time serving as an effective ad. 




^ October 2, 1934 

j Mr. pdward H. Pay, 
I Majestic Tlieatre,- 
1 Providence, R. I. 

Cear Ed.: 



One gets a real, genuine thrill la having 
an Idea, not merely dreanlng about It, but seelnj 
it perfected to Its final realization. 

Your suggestion and Idea to us to buy the 
stage play, "BIO HEARTEB EZSBERT", for notion pic- 
tures was carried through to what I an sure will be 
a very successful proposition. 

To you «bo gave ua this Idea we are- proud 
to acknowledge it and than^ you foi^ sane, a.-.d I ar: 
sure when yotl have *een this wholesoM cosecy you 
will agree with ne that all of its beautiful charr. 
and Interesting ontortalnnent have been retained— 
If not laiproved upon. 

With kindest personal regards, I 

Sincerely yours, 
MAJOR ALHEBT KARK^R 



SEE -BIC-HEARTED HERBEIlT- AT THE MAJESTIC THEATRE OrEHINC 
TOMORBOW WITH JOE E. agOW?< IN -< DAY BIKE RAC E" 

Graciotis aiid Unusual Ad 



70 



MOTION 



PICTURE HERALD 



November I 0, I 934 



Sanson Clicks With Lobby 
And Dance Gag on "Divorcee" 

"Gay Divorcee" has been receiving a lot 
of smart treatment up New England way, 
most recently reported being Manager Jack 
Sanson's campaign for the date at the Roger 
Sherman in New Haven. 

Outstanding was Jack's lobby treatment in 
advance in which the walls above exit doors 
and sides (see photo) carried a series of 
posters and cutouts that did an excellent 
job of selling the attraction. Put on for 
splendid results was the dancing stunt 
wherein costumed couple danced the "Conti- 
nental" to musical accompaniment in win- 
dow of leading department store. 

Uniformed usher displayed cards with 
titles of the song hits and official time of 
screenings at the theatre. Traffic was re- 
ported to have been effectively stopped in 
front of the store, policemen being needed 
to keep crowds in order. 

Work For a Quigley Award! 

Maloney Effects Tieups 
For "Transatlantic" 

H. H. Maloney, Loew's State, Providence, 
R. I., tied in with General Foods for give- 
away of Jello and window streamers plug- 
ging "Transatlantic Merry-Go-Round" (see 
photo). Market distributed circulars in bas- 
ket deliveries and another tieup was made 
with a baker for special banners on delivery 
trucks reading, "Two best bets — -'Transat- 
lantic' and 'Blank Bread.' " 

Luggage shops carried window displays 
with scene stills and cards with copy, "We 
can match any piece of luggage that you see 
in, etc., etc." 

Work For a Quigley Award! 

Leading Vancouver Store 
Sponsors "Mrs. Wiggs" Contest 

Featured in Manager M. S. Joiner's Van- 
couver, B. C, campaign on "Mrs. Wiggs" 
was a tieup with the Hudson Bay Co. which 
sponsored a newspaper essay contest for 
girls under 16. Complete outfit of coat, hat, 
blouse, skirt, sweater and shoes were given 
as first prize for essay of not more than 
100 words best describing a "Mrs. Wiggs" 
window display at the store. 

Rules included that essays must be in en- 
trant's own handwriting and signed by 
school teacher ; name, address, telephone 
number to be shown ; statement of school 
name and grade, and directions as to closing 
date of contest and place to deliver essays. 
The store took large ads to further plug idea. 
Work For a Quigley Award! 

Florist Donates Crawford 
Gardenias for "Chained" 

Manager Bob Smith, State, Los Angeles, 
by giving a local broadcasting floral shop 
a complimentary notice on trailer arranged 
for two window displays using two blow- 
ups of Crawford as the Gardenia Girl in 
"Chained." Florist also plugged over broad- 
cast special sale of Crawford Gardenia and 
the gratis presentation of flowers to patrons 
at theatre. Entire mezzanine and foyer were 
decorated with plants, flowers and blooms 
and attractive girls presented the flowers. 

Jeweler tied in with display of new crystal 
frame with star name spelled out in chains. 
Department store devoted window to lug- 
gage and blow-up of Crawford. 

Two weeks prior glass blower made spe- 




Satnon's Striking Lobby Posters 




Miiloiicy's "T raiisiitlantic' Window 




Giirtictte's "'Navy" Sound Truck 




Brei/nan's Teaser Curtain on "Belle" 



cial link chain and each patron was pre- 
sented with teaser card and link attached. 
Glass blower had booth on mezzanine floor 
and attracted plenty of attention. 

In conjunction with recreation depart- 
ment, a special swimming match was ar- 
ranged with theatre offering a Crawford 
cup to boys and a like cup for the girls. 



Flies Pirate Flag 
Atop Upright Sign 

In addition to the many various ideas put 
over by other managers on "Treasure 
Island," Francis Deering, Loew's State, 
Memphis, Tenn., is the first to report, so far 
as we know, the hoisting of a pirate's flag 
on his upright sign. 

Small tags with keys attached, which were 
distributed, invited all to try their luck at 
opening the treasure chest in lobby. An- 
other stunt was a treasure hunt, staged in 
one of the parks, for all boys between the 
ages of eight and fourteen. Park Commis- 
sioner cooperating with Francis on this one. 

Work For a Quigley Award! 

Newspaper Subscription 
Tiein Worked for "Clown" 

Barney Gurnette, Santa Cruz Theatre, 
Santa Barbara, Cal. put on a contest with 
local newspaper offering free tickets for 
"Circus Clown" to those securing a month's 
subscription. Passes were collected at news- 
paper office on payment of subscription. An- 
other tieup was made with classified ad page, 
Joe Brown inviting girls whose names ap- 
peared to apply at box-office for ducats. 

Travelling sound trucks (see photo) with 
24's of "Joie" toured city and surrounding 
sections. Barney's water bally consisted of 
bannered boat plying nearby beaches. Clown 
on stilts with kiddies dressed in clown out- 
fits paraded streets and wound up at theatre. 

Work For a Quigley Award! 

"Belle" Teaser Curtain 

For his teaser campaign on "Belle of the 
Nineties," E. R. Brennan, Fox Theatre, 
Marinette, Wis., used the "it ain't no sin" 
line on his curtain ten days prior (see 
photo). Question marks were used through- 
out theatre and across outer lobby, all done 
in flitter. 

Work For a Quigley Award! 

Free Bernnuda Trips 

Columbia scores with a practical and well 
executed press book on "The Captain Hates 
the Sea," of more than passing interest be- 
ing the exploitation section which leads off 
with an exhibition contest in which showmen 
are invited to participate for the free prizes 
of round trip to Bermuda. 

Work For a Quigley Award! 

Morrison Contacts Clubs 
For "Barretts" Showing 

Thorough coverage is indicated by Mel 
Morrison, Strand, Dover, N. H., on "Bar- 
retts of Wimpole Street," including personal 
letters to clubs, drama societies, and physi- 
cians commenting on picture. Heralds were 
stuffed in laundry packages and passed out 
in house to house distribution. 

Bumper cards on trucks and taxis, and 
window tieups in drug and five and ten cent 
stores plugged date, personal endorsement 
ad also being used. Midget cards in hotels, 
window cards in leading stores and special 
one sheets on leading roads to city. 

For "Belle of the Nineties," Mel planted 
Mae Westicisms in newspaper, and ushers 
wore chest bands with copy, "Mae West is 
coming." Orchestras played West music 
and gave theatre credit in return for orches- 
trations. First five hundred attending open- 
ing matinee received photos of Mae and 
sound truck plied surrounding towns. 



November 10, 1934 



ROUND TABLE CLUB 



7! 



Pirate Spirit Permeates . 
Waterfront and Town 

For his date on "Treasure Island" Max 
A. Cooper, skipper of the Fox, Hacken- 
sack, N. J., made that town pirate-conscious 
by effectively permeating it with the buc- 
caneer spirit. Besides covering the water- 
front with an old schooner, the mast of 
which carried theatre banner. Max paraded 
his ushers through the streets dressed in 
pirate costumes, and later set them on a float 
which toured the shopping centers as well 
as the schools in the late afternoon. An 
attractive tableau (see photo) was arranged 
in the lobby by having ushers pose before 
a painting based on a scene in the feature. 

A coloring contest, into which schools 
were tied, was run in two dailies, winners 
receiving passes. Guest tickets were also 
awarded to Junior High School pupils for 
best essays written on the book. Special 
schedule accommodated classes which came 
in groups accompanied by teachers. 

Work For a Quigley Award! 

Teaser Card Sells "Cleo" 

Joe Yovin, Crescent Theatre, Astoria, 
L. I., as part of his teaser campaign for 
"Cleopatra," used tack cards all over town 
printed in red and blue reading : "Meet me 
at the Crescent Theatre, Wednesday night." 
In lower right hand corner in smaller letters 
was "Cleo." 

Work For a Quigley Award! 

Zimbalist's Gum Handout 

Al Zimbalist, publicity head of the War- 
ner Theatres in St. Louis, Mo., effected a 
tieup with local gum people for samples to 
be handed out at the various houses during 
the "Six Day Bike Rider" engagement. 
Hope you gave the gum to the kids on the 
way out, Al. 

Work For a Quigley Award! 

Taylor Myers Puts On 
"Merry-Go-Round" Nite 

Taylor Myers, Broad Theatre, Columbus, 
Ohio, tied up with one of his leading hotels 
to stage a "Transatlantic Merry-Go-Round" 
night, theatre presenting gold loving cup 
(see photo) to best dancing couple to tune 
"If I had a Million." Affair, tunes and pic- 
ture were plugged over radio station week 
ahead, cards placed on restaurant tables and 
cup was displayed at hotel and duplication 
in jeweler's window. 

Window streamers and heralds were dis- 
tributed and girls at music counters plugged 
songs. The "employ someone and get a 
guest ticket to see, etc,, etc." gag was used 
in want ad section. 

Work For a Quigley Award! 

Caldwell Contacts Schools 
On "Every Woman Knows" 

Special letters were sent out to principals 
of all public schools with announcements on 
bulletin boards by Wally Caldwell at the 
Valentine Theatre, Toledo, Ohio, for his 
"What Every Woman Knows" date. Dis- 
play of mounted stills with theatre and play 
date credit were planted in book department 
of store. 

Invisible electric sign announcing picture 
title was placed behind screen, brought up 
on dimmers during trailer and fading out at 
finish. Star head stills in silver frames were 
placed in windows of well-known jeweler, 




Coojyer's Pirates Pose in Lobby 




Smith's "Barretts" Street Bally 




. RIDE T(rE_3Ti.;5:ET CiR_ AKO AVOlD PAPKING_PBOBL£MS 



BIlHiEBHHaaSi?!) 




Woods' "Cleopatra" Trolley Car 




Myers Presenting Loiiiig Cup 

poster cutout in furniture store and one sheet 
cards tacked back to back on upright stand- 
ards in downtown public parking lots. A 
special atmospheric compo board front en- 
tirely surrounding box office and frames 
with star's full name in cutout letters, 
studded with 10-watt amber lamps formed 
another high spot of Wally's campaign. 



Smith Stages Teaser 
Bally for "Barretts" 

A street bally that was a little out of the 
ordinary was staged by Bob Smith, manager, 
and Frank Shea, M-G-M exploiteer for 
"Barretts of Wimpole Street," at the State 
Theatre, Los Angeles. An old-time carriage 
with coachman and footman dressed in 
period uniforms, sat on the box driving 
quaintly dressed old lady to various stores 
where she made small purchases. When ques- 
tioned by the curious, she handed them small 
printed announcements of play date, etc. No 
banners were carried on the carriage. 

Goodyear blimp flew over city with trail- 
ers and special "Barretts" streamer was 
used on windows in downtown districts. 
Libraries distributed bookmarks calling at- 
tention to picture and Browning poetry. 
Library board further cooperated by send- 
ing letter to all branches asking each head 
to do his share in stimulating interest in 
picture. 

Department store used window display 
of original costumes worn by Miss Shearer, 
theatre in return exhibiting mezzanine dis- 
play of perfumes. 

Work For a Quigley Awatd! 

Jacob's Endorsement Card 

A novel throwaway was gotten out by 
Sidney Jacobs, Sheridan Square Theatre, 
Pittsburgh, Pa., on "One Night of Love," 
in the form of a neatly printed white card, 
to the upper left side of which was a small 
blue badge to which was secured gold star. 
Copy read, "A personal endorsement of the 
blue ribbon attraction, etc., etc." Sid's name 
was signed at bottom of card. 

Work For a Quigley Award! 

Coloring Contest Features 
"Cellini" Boston Date 

Tying up with local perfumer, Joe Di 
Pesa, of Loew's State, Boston, Mass., pro- 
moted imprinted paper bags for "Affairs of 
Cellini," another merchant using window 
display on Constance Bennett hats and coif- 
feur with stills of star. 

Teaser heralds with copy "What a lover — 
what a liar" printed in five different lan- 
guages were distributed about city. Coloring 
contest was run in newspaper with cash and 
theatre tickets as prizes for the best color 
combinations, and window displays on books 
were arranged with leading drug chain and 
department stores. 

Work For a Quigley Award! 

Woods Breaks Church 
And College Papers 

Securing mention in a monthly church 
magazine and college papers was part of an 
advance newspaper campaign put on by 
Manager C. Clare Woods, on "Cleopatra" 
at the Paramount, Salt Lake City, Utah. 
College paper carried story and ad on pic- 
ture, the edition distributed free to all fresh- 
men registering on the opening day, while 
a scene mat and theatre underline appeared 
in the church journal. Generous newspaper 
breaks were obtained. Among the prominent 
guests attending the opening were the Gov- 
ernor, Mayor and president of the ^lormon 
Church. 

Bannered street car (see photo) made 
downtown section and lobby setpiece, center 
panel an elaborate oil painting of star in 
character role, was also exliibited. Stan 
Samuelson, art director, ably assisted. 



72 



MOTION PICTURE HERALD 



November 10, 1934 



SOME IDEAS FOR NOVEMBER 

Autumn Festivals Are in Order; 
Managers Planning Thanksgiving 
Canned -Goods Special Matinees 



With Election Day over and plans com- 
pleted for Armistice Day celebrations, 
Round Tablers are now turning to ways 
and means of stimulating November grosses 
and many are already getting set for 
Thanksgiving. Here are some of the vari- 
ous ideas members intend using this sea- 
son, and included are some slants that have 
proven of value in the past which are offered 
for what they may be worth to interested 
theatremen. 

The "Festival" Plan 

By this name, managers have put over 
"weeks" or "months" as the case may be, 
all pointed to bring into prominence a num- 
ber of dated attractions over a certain 
period. The campaign is obviously meant 
to build-up a number of pictures instead 
of one, and this plan has been followed suc- 
cessfully to hold up grosses during various 
seasons. 

Civic associations, chambers of commerce, 
merchants' organizations, newspapers, lunch 
clubs are all possibilities for cooperation 
with the thought in mind of stimulating all 
branches of business during the "festival" 
period. Fashion shows, popularity contests 
and the like are suggested, special sales 
days and other tried and true formulae can 
likewise be employed. 

November Aii+gmn Drive 

_A good example of the above is the drive 
put on last year by A. J. Sonosky and Herb 
Gahagan in Aberdeen, S. D., for the Capi- 
tol, Lyric and Orpheum Theatres. These 
boys ran their show in the months of Octo- 
ber as well as November, but it can be suc- 
cessfully applied for a lesser period. 

An autumn-leaf trade mark was adopted 
in all theatre and cooperative advertising. 
For instance, merchants used it in congratu- 
latory copy; it was made up as a sticker 
placed on all store packages, restaurant and 
soda fountain menus, and also glued to 
backs of tickets for various dances. Stores 
carried it in windows, and the theatres dis- 
played it prominently in lobby display. 

Newspapers of course gave the idea a 
splendid sendoff with page one stories, also 
running endorsements from leading citizens 
and club leaders. 4-H Clubs were tied in 
by giving prizes for best exhibits of handi- 
work, letters going to all members men- 
tioning the theatres. Cashiers made house 
to house calls, giving information about the 
coming shows, and "leaf" paper was posted 
conspicuously in town and out. 

Fashion Revue Suggested 

The fashion revue might be tied in along 
the lines of Sig Solomon's recent talent 
quest wherein local girls were invited to 
compete in a stage presentation, winners 
to have their measurements forwarded to 
the Warner Studios. This could be adapted 
to a style slant with the same idea in mind 
playing on the fact that the clothes of Hol- 
lywood stars are gaining rapidly in making 
American women style conscious. 

Identification of "Miss November" who 



would appear in certain stores and dis- 
tricts at various hours on various days is 
also offered with emphasis on this in the 
columns of cooperating newspapers. Cash 
and other prizes might be given, announce- 
ments made in coop page ads contributed 
by participating merchants. 

Treasure hunts to take place in the stores, 
lucky number angles worked with the regu- 
lar numbers on store sales slips should also 
be considered, and wherever possible, the- 
atre credits can be included in the form of 
stickers, etc. 

Contests for best dressed merchant win- 
dows are also a possibility, prizes given 
to the store display heads most ingeniously 
using theatre cutouts, stills, posters, and 
other advertising of the pictures to be 
played. 

Thanksgiving Day Angles 

With turkey day in the offing, most obvi- 
ous is the canned goods matinee, and among 
the many that were put over smoothly last 
year, we select as an instance that of B. B. 
Hamilton, of the Palace, Norwich, Conn. 

"B. B." contributed a show for 2000 
children who all brought some sort of 
canned food stuffs for the relief of the 
city's poor, and serving on the committee 
were many civic leaders who greeted the 
children as they entered and also addressed 
the audience after the show which con- 
sisted of a Western, comedy shorts and 
cartoons. 

In addition to the "paying guests," chil- 
dren from the various orphanages and 
county homes were brought to the theatre 
by members of the local Elks' lodge and 
other organizations who also assisted in 
the gathering and distribution of the con- 
tributed food, stuffs. 

Press Cooperation Advisable 

The press of course, is an important 
factor in putting this over successfully, and 
in few cases has this cooperation been de- 
nied. The opening story should break on 
page one at least a week ahead, and as the 
date for the matinee should be the Saturday 
preceding Thanksgiving, Nov. 24, arrange- 
ments should be completed at the latest, a 
few days ahead of this date, say about 
Nov. 20 or 22. Supplementary stories should 
break every day. 

When the food piles up in front of the 
theatre, photos of the returns should also 
be run, and lots of eats can be promoted 
from various markets. The division of the 
food should be left in the hands of the 
committee so that charities of various de- 
nominations all will be represented. 

Raffles for turkeys on the eve of Thanks- 
giving will also be used, Pilgrim lobby 
posters, cutout turkeys, pumpkins, corn 
husks, and other accessories are in order 
for display. Thanksgiving short subjects, 
stage presentations, and essay contests on 
the significance of the holiday for school 
children are just a few of the other angle'-- 
that will be put over this year by members 
in various spots. — A-Mike. 



Puts On Press Book 
'Happiness 'Campaign 

Press book campaigns that prove prac- 
tical and profitable in the field are not fre- 
quently proclaimed and thus it is pleasing 
to record the "Happiness Week" drive by 
Paul Kunze at the Old Colony and Plymouth 
Theatres, Plymouth, Mass., in which this 
Round Tabler not only carried out in detail 
the "Happiness Week" stunts suggested in 
the press book, but also is gracious enough 
to congratulate Charlie Einfeld and his 
Warner ad crew for the creation of so work- 
able a layout. 

Kunze's newspaper went for the idea 
enthusiastically with a number of swell ad- 
vance stories and, more important, sizable 
editorials endorsing the idea heartily. Other 
newspaper breaks included co-op pages with 
reverse mastheads plugging shopping days 
for the "Week" and other front page breaks 
that included a "Give Some One A Job" 
drive which had the support of leading citi- 
zens and prominent organizations. 

To round out the publicity campaign, the 
same paper also put on the contest for the 
happiness couple, theatre cooperating with 
cash prizes. Entrants married 25 years or 
more were requested to send in their photo- 
graphs and short letters as to what they at- 
tributed their happiness, winning photos and 
letters being reproduced. 

Selectmen Proclaim "Week" 

Rarely voted and thus a box office signifi- 
cance was a proclamation of the local Board 
of Selectmen announcing "Happiness Week" 
which was also front-paged, copy calling at- 
tention to the many things for which the 
community should be thankful. 

"Happiness Week" dance was put on at 
leading ballroom on Saturday night preced- 
ing opening, favors, hats and novelties be- 
ing distributed, song hits from the picture 
being plugged and theatre dates announced. 
The press book pledge cards were passed out 
at the box office a week in advance, Paul 
reporting that many signed them as re- 
quested and mailed them to friends. 

Merchants contributed complete windows, 
empty store windows were whitened, stip- 
pled and lettered, screen and lobby copy 
adding to the buildup and further publicity 
carried in Kunze's regular weekly house 
organ. He states that the only reason the 
national merchandising tieups could not be 
made was that locally there were no outlets, 
in spite of which, however, he managed to 
do an excellent all-around job. 



GENE CURTIS OFFERS 
"MRS. WIGGS" IDEAS 

Meaty selling slants are stressed by 
Gene Cjtrtis, sales promotion head of 
Famous Players Canadian, in his the- 
atre bulletin on "Mrs. Wiggs". Gene 
suggests the picture be sold along the 
same lines of "Little Women" and 
that the local schools be approached 
for cooperation. Sampler making and 
crochet contest and "Mrs. Wiggs' 
Charity Ball" — those attending to 
wear old clothes costumes — are other 
smart ideas recommended. 



November 10, 1934 



ROUND TABLE CLUB 



73 



Manager Attacks Press Books; 
Appeals For Improvement 



WE wish to take this opportunity 
of appealing that something be 
done to improve the "press 
sheets" that are now being put out by the 
major distributing companies. 

We know that time and time again this 
matter has been brought up — but always in 
some way, the thing has been more or less 
dropped and nothing tangible done to find 
out what exhibitors really needed. We read 
that accessory departments are losing money, 
but we often wonder whether or not they are 
putting out the material that they can really 
sell or are dabbling in artistic creations. 

An issue often raised by accessory de- 
partment heads is the fact that theatre man- 
agers do not purchase enough material 
directly from the departments but prefer to 
go out and buy from individual concerns. 
This is very true in chain organizations. 

I can safely say that I know not one, but 
one hundred managers, who would prefer 
buying material from their own exchanges 
rather than go to an outside concern and 
purchase material, but that the only reason 
they do this is because they are forced to in 
order to obtain the necessary material. 



Critic 



Mats 



Take the ad mats that are put out by 
every distributing company. They have, for 
example, what they believe is a class A box 
office attraction and will flood the press sheet 
with three and four column mats and pay 
almost no attention to a small two column 
or single column mat. The only way we 
can figure it out is that the distributor does 
this so that theatres will be obliged to use 
the larger mats. 

Paramount and more recently Metro-Gold- 
wyn-Mayer are arranging their ads so that 
they can be revamped to suit individual the- 
atre requirements, which is a distinct im- 
provement, but at the same time one must 
also realize that there are a lot of news- 
papers which, when they are required to cut 
mats and cast portions of them, butcher them 
so that the result is hardly what the press 
sheet means to indicate. Other companies 
arrange their ads so that they cannot be re- 
vamped, by splashing titles across illustra- 
tions, etc. 

Notes Ad Improvement 

Perhaps I should be fair and say that 
most of the companies are realizing this, 
as is shown by some of the press sheets com- 
ing in, i. e., "Mrs. Wiggs." 

An example of ads that cannot be adapted 
very well were those put out in the Warner 
Brothers press sheet on "British Agent," 
the result being that none of the ads that 
were used really did justice to the picture — 

Another very important factor that press 
sheet editors fail to take into consideration 
is that a great many theatres are running a 
double feature program and in all cases, are 
endeavoring to sell both features in space 
that was usually devoted to the selling of but 



FURTHER DISCUSSION 
IS NOW SOLICITED 

Many of the iinl us try's exhibition 
sins have, justly or otherwise, been 
attributed to the press book. Impor- 
tant as it is to theatre advertising, 
there are many managers who criticize 
the majority of today's press books as 
lacking in many respects. 

The writer of this article, who 
chooses to remain anonymous, is a 
very able manager. He has been do- 
ing a consistently good job in his 
various assignments and what he has 
to say shoidd prove interesting. Read- 
ers who agree or disagree are invited 
to say so in these columns. — A-MIKE. 



one. Again^ press sheets do not allow room 
or space for second features unless managers 
start to take the ad apart — sometimes with 
good results and more often poor results, 
through lack of good working material. 

One thing in particular, which always 
seems to make us grunt with pain, is that 
when we pick up a press sheet, we note that 
there is a space of about one by one-quarter 
inch allowed for our sig. cut. Even in its 
simplest form, our sig cut is at least one- 
half inch in depth. Of course, we realize 
that these ads can be revamped by making 
our own border lines, etc., but one cannot 
help but feel that when the so-called artists 
lay out theses ads, they are supposed to be 
the best that there are. In our own particu- 
lar instance, we cannot support an artist so 
that nearly all our ads come from the press 
sheet. 

Do not think for a moment that we do not 
like the ad layouts that come to us in the 
press sheets, for nine times out of ten they 
are a good deal better than any we might 
construct ourselves. However, in laying 
out these press sheet ads, if more thought 
were put into what the various theatres 
actually need, I believe that ad mats would 
be sold in far greater quantities. 

Then, at times, exchange one sheets come 
through with all sorts of colors with illustra- 
tions that overbalance the title and cast and 
everything else, so that if a person were 
20 feet away, he would have to guess what 
the copy was about. I know for a fact that 
most managers would be more than anxious 
to spend the few extra cents for a good piece 
of paper if they were sure of getting" what 
they wanted. All paper looks good in the 
press sheet but it is a far difYerent thing that 
actually appears when you get it up outside 
in the sun, some 20 or 30 yards from you. 

It is a known fact that theatre managers 
have to pick out just one or two angles in a 
picture and direct their sales force and plans 
along those particular angles. Why can't 
the paper do likewise? In other words, if the 
star is the thing, plug the star, but not the 



star, title, pictorials and art at once. 

Another important thing that press sheets 
lack many times is good heads in various 
sizes of the all important star or stars. Take, 
for example, the Paramount press sheet on 
"Belle of the Nineties." This press sheet 
was practically above criticism, as it gave 
us much material to work on. Still, when 
we wanted a half column head of Mae West 
or a spot head to use in an ad, it was im- 
possible to obtain one, for the press sheet 
did not show any. 

Wants Better Exploitation 

Then, many times, you'll find the same 
stunts week in and week out in the exploita- 
tion section of the press sheets. We know 
that the managers are supposed to be origi- 
nal but how can this be expected when nine- 
tenths of the press sheets steal the same 
gags from each other? Here are just a few 
gags that are so old now that no manager 
will use them ; still they are given big dis- 
plays in press sheets and tell the exhibitor 
how wonderful they are — Music Tie-Ups, 
DeLuxe Tie-Ups, Fashion Stills, Typewriter 
Gags, Perfume Gags, Books and an outland- 
ish newspaper contest where the newspaper 
is going to give us the newspaper for a 
few well spoken words from us on the merits 
of the stunt. 

The dramatic punch in cutouts is also 
something that is fast fading away for if 
a theatre has an artist, fine and dandy, but 
if he hasn't, as most haven't, it is just so 
much wasted space. Why can't press sheet 
editors list these standard, regular stunts in 
one corner of the exploitation section with- 
out all the descriptive copy that most man- 
agers already know about and devote the 
rest of the space to some stunt that will 
amount to real box office promotion. 

Some particular press sheets will make a 
hobby of listing all sorts of tricky animated 
lobby displays that probably not more than 
one theatre in a hundred can afford. Some- 
times companies will list great national tie- 
ups whereby all the manager has to do is 
go out and contact the local dealer and — 
bingo ! — he has the choicest of space and all 
sorts of window displays at no cost. Then, 
when you write in to their national head- 
quarters, they will courteously inform you 
that they had not been informed of a tieup 
between "Grapefruit and Douglas Fairfax." 

Hopes Publicity Will Help 

There are of course many, many good 
stunts listed in press sheets that have proven 
of vast beneficial use to us at the box office 
but in the writing of this letter, I am just 
listing those evils as I see them and have had 
them happen. 

It is my honest and sincere belief that 
exchanges, if operated properly, giving thea- 
tres what they need instead of hammering 
out the same routine stufi on every picture, 
can go out and get all this business that is 
going to so-called outside concerns and not 
only break even, but show a profit. 



74 



MOTION PICTURE HERALD 



November 10, 1934 



START THE DAY OFF RIGHT-JOIN 



RENE DAIGNEAULT 

manages the Amherst Theatre in Montreal, 
Que., Canada, for the United Amusement 
Corporation. Rene has been in showbusiness 
for nearly twenty-five years, having been 
connected with the Allen Theatres, Famous 
Players and then his present job. Daig- 
neault started at the New Grand, at which 
spot he stayed ten years, left to go to the 
Palace, where he remained for three years 
and thence to the Amherst, where he has 
been for nine years. That's quite a record, 
Rene. 

V 

CHARLES W. CURRAN 

formerly publicity director of the Strand, 
New York City, and now with Columbia 
Pictures Corporation home office is no 
newcomer to our pages. You've all probably 
read plenty about him as the winner of the 
Quigley Award for July. Charlie started as 
usher at Scollay Square Theatre, Boston, 
Mass., worked in the advertising depart- 
ment there in spare time and through efforts 
of Harry Brown was transferred to that 
work permanently, where he remained for 
three years, until he went over to the Strand. 
V 

RUSSELL S. HENDRICKSON 

manages the Capitol Theatre in Oakland, 
Cal. You must be aware by this time, Russ, 
of the many members we have in your city 
since it is represented often on our pages. 
However, since you've joined we haven't 
had a contribution from you and here's hop- 
ing this little introduction to your brother 
members will make you realize your obliga- 
tion to the Club and that we'll be hearing 
from you. 

V 

DON LE BRUN 

is out in Decatur, Indiana, where he is man- 
aging the Cort Theatre. There is a heavy 
responsibility resting on your shoulders, 
Don, you know you are the first member to 
join the Round Table Club from Decatur, 
and unless you keep us posted on what's 
what, I'm afraid your town won't be heard 
from. So do your stuff. 

V 

WILLIAM M. SHOLL 

holds down the managerial job at the Bran- 
don Theatre, in Brandon, Vermont. Bill 
attended the Boston University, where he 
studied advertising and just received a B.S. 
degree. He started as usher in Warners 
Cameo Theatre, Bridgeport, Conn., and 
worked in the advertising department of 
M & P Theatres, Boston, while he attended 
college. Well, Bill, with the apparent desire 
that you display to get ahead, there's no rea- 
son why you shouldn't, and one of the best 
ways is through our pages, so remember, 
don't keep your activities a secret, let's all 
know what you're doing. 

V 

THOMAS F. CHRISTIAN 

is way down in Birmingham, Ala., manag- 
ing the New Central Theatre there, and if 
you aren't already acquainted with your 
Round Table brothers there, it might not 
be a bad idea to say hello to them. We're 
always glad to hear from the southern sector 
and are counting on you to swell the ranks 
of active members. 




This Wheeler and Woolsey poster is the 
work of a newcomer to our pages, Ted 
Grohs, artist at the Soboda Theatre, San 
Jacinto, Cal. Entire poster in pencil was 
done on India board. 



Northwest Manager-Angler 

Below is photo of Ray Niles, managing 
director Chateau Theatre, Rochester, Minn., 
in one of his lighter moments. Mr. Niles 
claims he has solved the problem of recrea- 
tion for the theatre manager and offers the 
picture below as proof, stating "that any 
manager who conducts his operation in a 
business-like manner can find plenty of time 
for relaxation." He further claims there is 
no reason for any manager to be in his the- 
atre 18 hours a day and believes that every 
theatreman should have at least one day's 
recreation in every seven. 

Mr. Niles' ability as a hunter and fisher- 
man proves definitely that he has pursued 
this policy to the limit. 




R. E. WANAMAKER 

started in as advertising manager of the 
Capitol Theatre, in Ottawa, Canada. He 
has managed various houses up there, having 
even taken a hand as lobby artist. "R. E." 
has been at the Mystic, at Leipsic; the Star, 
at Delphus, and now at the Rex, at Ottawa. 
There's been enough excitement up your 
way over the Quigley Awards, Wanamaker, 
to spur you on to more activity, and as we've 
told so many members, signing the applica- 
tion blank doesn't complete your job — 
you've got to keep us informed of your vari- 
ous campaigns. 

V 

HARRY D. KRIEGSMAN 

is the assistant manager of the Leader The- 
atre in Brooklyn, N. Y., where he aids 
Stephen Champlin, another Round Tabler. 
Harry, you know you're not so far from 
Club headquarters that you can't stop in 
and make yourself personally acquainted. 
We are always anxious to meet as many of 
you boys as possible, so, on that next day 
off, come on in and say hello. 

V 

C. DALE PICKELL 

manages the State Theatre in Oroville, Cal. 
Dale started his motion picture career as 
assistant shipper at the San Francisco 
branch of M-G-M Was later promoted to 
head shipper and learned operating at night 
after working hours. Left there to operate 
exclusively and started in at the State, after 
a time Dale was promoted to manage the 
house which is his present assignment. 
V 

A. E. POST 

There's certainly no doubt about showbusi- 
ness being Eddie's true love, for he ushered 
nights to finish school and the day after he 
graduated found him on the theatre's full 
time payroll. Apparently there's little 
around the house Post is unfamiliar with, 
because he tells us he has been an usher, 
exploiteer, projectionist, stage manager, 
producer, scenic artist, lobby artist, checker, 
assistant and manager. If that's not a 
record, we don't recognize one when we see 
it ! He left showbusiness to do advertising 
agency and newspaper work, only to find 
the lure of the theatre too great and he re- 
turned to the fold and is now managing the 
Iris Theatre, Red Lodge, Mont. 

V 

WILLIAM C. MILLER 

was born in Pinedale, Wyoming, and after 
getting out of school, went to work for the 
Airdrome Theatre in Las Vegas, New 
Mexico. Worked there for two years and 
went with the New Palace in the course of 
completion. Bill was then put in charge of 
all advertising, window display, newspaper 
adds, programs, special blowups, etc., and 
has a staff under him. Drop us a line now 
and then we'd be glad to hear from you. 
V 

WILLARD HATCH 

is in charge of exploitation and art work at 
the Hayward Theatre in Hayward, Cal., and 
scarcely needs an introduction, since samples 
of his work have appeared in our pages re- 
peatedly. However, we're just welcoming 
him now and maybe this will remind him 
that he owes us something. 



November 10, 1934 



MOTION PICTURE HERALD 



75 



II I 



THE RELEASE CHART 



Productions are listed according to the names of distributors in order that the exhibitor may have a short-cut tov/ards such 
information as he may need, as well as information on pictures that are coming. Features now in work or completed for release 
later than the date of this issue are listed under "Coming Attractions." Running times are those supplied by the companies. 
Asterisk indicates running time as made known by West Coast studio before announcement by home office in New York. 
Variations also may be due to local censorship deletions. Dates are 1934, unless otherwise specified. 

CHESTERFIELD 



Features 

Tltl* Star 

Olty Park Sally Blane-Henry B. Walthall 

Matty Kemp May 

Curtain Fallt, Tht Henrietta Crosman Oct. 

er«in Eyai Charles Starrett-Shlrlay Gray. ..Juat 

Stslan Swtati Sally Blane-Charlet Starralt Mar. 

Coming Attradtions 

Dartmauth Murders, The 

Ghost Walks, The 

My Son Is Yours 

World Accuses, The Dickie Moore - Russell Hopton - 

Cora Sue Collins Nov. 



Running Tims 
Ret. Data Minute* Reviewed 



I... 

I... 
15... 
IS... 



..70.... Aug. 
..67.... Oct. 

..67 

..75.... Sept. 



COLUMBIA 



star 



Features 
TItIa 

Against tbs Law John Mack Brown-Sally Blana. 

(See "Police Ambulance" "In the Cutting Raoni," Sapt. ; 

Amaoi th« MlHlni Richard Cromwell- Blllla Seward 

Baytad tha Law Tim McCoyjShlrley Gray 

Blaak MaoD 

Blind Data 



Running TIma 
Rel. Data Minutes Ravlawed 



Ann Sothero - Paul Kally - 

Nail Hamlltan 

Captain Hates tha Saa Fred Kaating - Wynne Olbson - 



Defense Rests, The. 



Fugitive Lady Neil Haa 

(See "In the Cutting Room," Oct. 
fltrl In Danger Ralph B 



20.) 



Hall Cat, The Robt. Armstreng-Aaa Sotbern.. 

I'll Fix It Jack Holt - Walter Csnnelly - 

Winnie LIghtner-M. Barrle.. 

It Happened One Night Clark Qabla-Claudctta Colbert.. 

Lady by Choice Carole Lombard • May Robson • 

Walter Connoiiy-Regsr Pryor.. 

Man's Game, A Tim McCoy-Evalyo Kaapp 

Mast Predous Thing In Life... Jean Arthur - Donald Cook • 

Richard Cremwall , 

Name the Woman Richard Crenwell-Arllae Judge. 



One Night of Love Grace Moore-Tulllo Carnlnatl... 

Party's Over, The Stuart Erwin-Ann Setham 

SIstere Under the Skin... Ellssa Landl-Jesaph Sehlldkraut- 



Seelal Register Colleen Moore-Alexander Kirk- 

land 

That'e Gratitude Frank Cravan-Sbslla Manner** 

Charles Sabln-Mary Carlisle. 

Twentieth Century John Barrymore ■ C. Lombard • 



Whom tha Gads Destroy Walter Connolly-Robert Young- 



. .Oct. 


25 








22.) 










..Aug. 


15... 


67.. 


..Oct. 


20 




20 . . . 










IS... 


69. 


..July 


7 




20... 


72.. 


..Sept. 


15 


.Oct. 


22 , 


,*I03. . 


. .Oct. 


27 


..Apr. 


20... 


58.. 


. .Aug. 






15... 


70.. 


. . Aug. 


25 


.Mar. 


17... 


62.. 


. .Apr. 


12 




25.. . 










21).,. 










20... 


....58.. 


. .Aug. 


4 


.June 


16... 


69.. 


..July 


14 


.Oct. 


13... 








.Feb. 


23. . . 




..Mar. 


3 


.Oct. 






..Oct. 


6 




21... 


....58.. 


..Oct. 


20 




5... 


....70.. 


..June 


23 


..July 


25... 


....63.. 






Mar. 


31.... 


64.. 


'.'.May" 


'26 


.Sept. 


1.... 


82.. 


..June 


30 


May 


15.... 


....65.. 


.May 


19 


.Apr. 


15.... 


....70.. 


.Apr. 


14 


Mar. 










Oct. 












II 


....91.. 


.Apr. 


21 














14 , 




..July 


21 



Title Star 

Man with Two Faces, The Edward G. Robinson • Mary 

_ . Astor - RIcardo Cortez Aug. 

Marry Frinks, The AMne MacMahon May 

Midnight Alibi Richard Barthelmess - Ann 

_ . . ^ . Dvorak - Helen Lowell July 

Registered Nurse Bob* Danlele-Lyle Talbot Apr. 

Return of the Terror Lyie Talbot-Mary Aitor July 

Side Streets Aline MacMahon - Paul Kelly. 

_ „., . Ann Dvorak July 

Six Day BHce Rider Joe E. Brown-Maxina Dayla Oct. 

(See "in the Cutting Room," Aug. 18.) 

Very Honorable Guy, A Joe E. Brown-Allee White May 

Wonder Bar Al Jolson - Dick Powell-Rleardo 

Cortez- Dolores Del Rio- Kay 
Francis Mar. 

Coming Attractions 

Babbitt Atlne MacMahon-Guy KIbbae Dec. 

(See "In the Cutting Room," Sept. 15.) 

Black Hell Paul Muni-Karen Morley 

Casino De Paree Al Jolson-Ruby Keeler 

Flirtation Walk ...Dick Powell - Ruby Keeler - Pat 

O'Brien Deo. 

(See "In tha Cutting Room," June 30.) 

Gentlemen Are Born Franehot Tone-Jean Mulr Nov. 

Gold Diggers ef 1935 Dick Powell-Gloria Stuart 

In Callente Dolores Del Rio 

Maybe It'a Leva Gloria Stuart-Ross Alexander 

(See "In the Cutting Room," Sept. 29.) 

Murder In the Clouds LyIe Talbot-Ann Dvorak Dec. 

(See "In the Cutting Room," Oct. 20.) 

Singer of Naples Enrico Caruso, Jr 

What New York Wants Joe E. Brown 



Running Time 
Rel. Date Minutes Reviewed 



4 72.. 

28 68. 



14... 
7... 
7... 

14... 
20... 



..59. 
.62.. 
.65.. 

.63.. 

..69.. 



. .June 
..July 

..May 

. .July 
. . Juna 



.Aug. It 



.Mar. 14 



31 



.84. ...Feb. IT 



.97. 



•75.... Oct. 20 



FOX FILMS 



Coming Attractions 

Broadway BUI Warner Baxter-Myrna Loy 

(See "In the Cutting Ream," July 14.) 

Burnt Ranch Tim McCoy-Marian Shilling... 

Call to Arms Willard Mack-Ben Lyon-Sheila 

Manners 

(See "In the Cuttin£ Room." Nov. 3.) 

Carnival Jimmy Durante - Lee Tracy - 

Florence Rice-Fred Keating 

China Rears 

Depths Below, The Jack Holt-Florence Rice 

Feud Tim McCoy 

Georglana Ann Sothern 

Girl Friend, The Luge Velez-Jack Haley 

I'll Leve You Always — 

Jealousy Nancy Carroll-Donald Cook Nov. 

(See "Spring 3100" "In the Cutting Room," Sept. 22.) 
Lady Beware 

Men'' of°'the "N^giit'. '. '. '. '. '. '. '. Bruce ' cabot-j'u'dith' 'Aiien.'.'.'.'. '.'.'.'.■.'.'.'.'.'.'.'.'.'.'.' "".WW." Coming Attractions 

(See "Stake Out" "In the Cutting Room," Oct. 27.) 

Mills of the Gods May Robson - Victor Jory - Fay 

Wray 

Passport to Fame Edw. G. Robinson-Jean Arthur 

Preseott Kid Tim MeCoy-Shella Manners Nov. 

Quick Sands Tim McCoy 

Sure Fire Gene Raymond-Ann Sothern 

White LI Vletor Jory-Fay Wray 

(See "In the Cutting Room," Oct. 20.) 



15. 



8. 



Features 

Title Star Rel. 

Baby Take a Bow James Dunn - Claire Trevor - 

Shirley Temple June 

Call It Luck ...."Pat" Paterson-Charles Star- 

rett June 

Caravan Charles Beyer - Loretta Young • 

Jean Parker-Phliilps Holmes.. Oct, 

Cat's Paw, The Harold Lloyd-Una Merkel Aug. 

Change of Heart Janet Gaynor-Charies Farrell* 

Ginger Rogers-James Dunn. ...May 

Charlie Chan In London Warner Oland-Drue Leyton Sept. 

Charlie Chan's Courage Warner Oland-Orue Leyton July 

Constant Nymph. The Victoria Hopper-Brian Abcme. .. .Mar. 

Dude Ranger, The George O'Brien Sept. 

George White's Scandals Rudy Valiee - George White - 

Alice Faye-JImmy Durante Mar. 

Grand Canary Warner Baxter-Madge Evans.. ..July 

Handy Andy Will Rogers-Peggy Wood July 

Judge Priest Will Rogers Sept. 

Love Time "Pat" Patterson-Nile Asther Sept. 

(See "Serenade," "In the Cutting Room," July 28.) 

Murder In Trinidad Heather Angel • Vletor Jory • 

Nigel Bruce Apr. 

Peck's Bad Boy Jackie Cooper-Thomas Melghan- 

Dorothy Peterson-0. P. Heg- 

gie - Jackie Searl Oct. 

Pursued Rosemary Ames ■ Victor Jory - 

Russell Hardle Aug. 

(See "In the Cutting Room," Aug. II) 

Servants' Entrance Janet Gaynor-Lew Ayres Sept. 

Sbe Was a Lady Helen Twelvetrees • Donald 

Woo(^ • Ralph Morgan July 

She Learned About Sailors.... Lew Ayres-Allce Faye Juna 

Springtime for Henry Otto Kruger - Nancy Carroll • 

Heather Angel May 

Stand Up and Cheer (All Star Musical) May 

Such Women Are Dangerous. .. Warner Baxter- Rosemary Ames. ..May 

365 Nights In Hollywood Alice Faye-James Dunn Oct. 

(See "In the Cutting Room," Sept. I.) 

Three on a Honeymoon Sally Eilers-Johnny Mack Brown.. Mar. 

Wild Gold John Boles-Claire Trevor June 



Running Tine 
Date Minutes Reviewed 



22. , . . 


....73.. 


. .June 


II 


1.... 


64.. 


..June 


i 


S.... 


. . 101 .. 


..Sept 


1 


7. . , . 




..Aug. 


4 


18.... 


76.. 


..May 


It 


14.... 


....77.. 


..Sept 


2S 


6.... 




..Sept. 




23.... 


84.. 


..Apr. 


14 


21.... 


.65.. 


..Sept. 


21 


II 


....78.. 


..Mar. 


17 


27.... 


....74.. 


. . June 


U 


27.... 


81 .. 


..May 


i 




...79.. 


. .Aug. 


II 


6.... 


74.. 


..May 


21 


19.... 


....70.. 


. .Sept. 


8 











..88. ...July 21 



.77.. 
.76.. 



.Sept. 
.June 



.73.... Apr. 
.80.... Apr. 
.8I....Juae 



. ..65... 
..77... 



.July 
May 



DU WORLD PICTURES 



Features 

Title 

Blue Light 

Death of L'Alglon 
Girl In the Case... 



Running Time 
Rel. Date Minutes Reviewed 

Oct. 15 90 

Oct. I 75 

..jimmy Save - Eddie Lambert- 

Dorothy Darling 80 



Bachelor of Arts Tom Brown-Anita Louisa Nov. 

(See "In the Cutting Room." Nov. 3.) 

Bright Eyes Shirley Temple • James Dunn • 

Judith Allen Dee. 

Charlie Chan in Paris Warner Oland 

County Chairman, The Will Rogers 

Dante's Inferno Claire Trevor-Alice Faye 

East River Edmund Lowe-Victor McLaglen. . . Dec. 

(See "In the Cutting Room," Oct. 20.) 
Elinor Norton (Tiairs Trevor-Norman Foster- 
Hugh Witllams-Q. Roland Nov. 

First World War, The Nov. 

Gambling George M. Cohan Nov. 



23. 



28. 



Star 

. LenI Rlefenstahl 



Nov. 
Dec. 
Dee. 
Oct. 



Man Who Changed His Name, 

The Lyn Harding WVii Ik 

Norah O'Neale Lester Matthews Oct. 24 66 

Coming Attractions 

Old Bill Anatole Fiance story N 



..Oct. 

. . Nov. 



I. 



70. 



FIRST NATIONAL 



Hell In the Heavene Warner Baxter-C. Montenegro 

Helldorado Richard Arlen-Madge Evans. 

Lottery Lover "Pat" Peterson - Lew Ayres 

Marie Galante Spencer Tracy-KettI Galllan. 

(See "In the Cutting Room," Sept. 15.) 

Musi* In the Air Gloria Swanson - John Boles • 

Douglass Montgomery Nov. 

(See "In the Cutting Room." Sept. 15.) 

Mystery Blonde Mona Barrie-GIIbert Roland Nov. 

One More Spring Janet Gaynor-Warner Baxter 

When a Man's a Man George O'Brien 

White Parade, The John Bolos-Loretta Young Nov. 



2... 
23... 

2... 

9... 
14... 
21... 
26... 



•72.... Oct. 27 



16 '80 Oct. 27 



Features 
nti* 

British Agent 

Circus Clown, The 

Dragon Murder Case, 

Fei Over Frisco , 



I Sell Anytbin 
Leaf Lady, A. 



Running Time 



GAUMONT-BRITISH 



Tha. 



Star 


Rel. 


Date 


Minutes 


Reviewed 






IS... 


81 . . . 


.Aug. 


11 






30... 


63.. 


.May 


19 


Warren William - Lyle Talbot - 














25... 


67... 


.Aug. 


II 


Donald Wood-Bette Davls-Lyle 














27... 


86... 


.Sept. 


22 


Pat O'Brien - Ann Dvorak - C. 
















20... 


70... 


.Oct. 


20 


Barbara Stanwyck-Lyle Talbot-. 


.Sept. 


29... 


....61... 


.Sept. 


8 






2... 


68... 


.June 


It 



Features 

Title Star Rel. 

Chu Chin Chow Anna May Wong-George Robey...Oct. 

Evensong Evelyn Laye Dee. 

Evergreen Jessie Matthews-Sonnle Hale. ...Dec. 

Iron Duke, The George Arliss Jan. 

Jack Ahoy Jack Hulbert Nov. 

Little Friend Nova Pliheam-Mathe'son Lang Nov. 

Man of Aran Robert Flaherty 77 Oct 

Power Conrad Veldt-Benlta Hume Nov. 1 103 Oct' 



Princess Charming Evelyn Laye-Henry Wllcoxon.. 



.Jan. 



Running Time 
Date Minute* Reviewed 

15 95 Sept. 29 

Nov. 3 

98 June 23 

•35 

74 

5 88. ...Oct. 20 

27 
13 



•35. 



.81 . 



76 



MOTION PICTURE HERALD 



November 10, 1934 



(THE RELEASE CHAI5T"C€N¥'t) 



INVINCIBLE PICTURES 

[Distributed through Chesterfield] 
Features 

Title Star Rel. Date 

Fifteen Wives Conway Tearle-Noel Francis June I. 

(See "House of Strangers." "In the Cutting Room," June 2.) 

Fugitive Road Ericli von Stroheim ■ Leslie 

Fenton - Wera Engels June 

In Love With Life Onslow Stevens-Llla Lee-Dlckle 

Moore Apr. 

One In a Million Dorothy Wllson-C. Starrett Sept. 

Coming Attractions 

Ghost Walks, The John Miljan-June Collyer 

Port of Lost Dreams Wm. Boyd-Lola Lane Oct. 

LIBERTY PICTURES 

Features 

Title 

Cheaters 



tunning Timi 

Minutes 
68... 



Reviewed 



Title Star 

Painted Veil, The Greta Garbo-Herbert Marshall 

George Brent Nov. 23 

(See "In the Cutting Room," Sept. 15.) 

Sequoia jean Parker- Russell Hardle 

(See "In the Cutting Room." Sept. I.) 

Wicked Woman Mady Christians-Chas. Bickford. .Nov. 16 

(See "In the Ci'tting Room." Oct. 6.i 



Running Time 
Rel. Date Minutes Reviewed 



' B« MONOGRAM PICTURES CORPORATION 



.68.. 
.66.. 



.May It 



IS. 



Running Time 
Rel. Date Minutes Reviewed 



I... 
8... 
14... 
7... 
2. 



Star 

"Bill" Boyd-Dorothy Maekalll- 

June Collyer June 

No Ransom Leila Hyams-Phillips Holmes. . .Oct. 

Once to Every Bachelor Marian Nlxon-Nell Hamilton .... Dee. 

Take the Stand Jack LaRue-Thelma Todd Sept. 

Two Heads on a Pillow Neil Hamilton-Miriam Jordan. . .Oct. 

When Strangers Meet Richard Cromwell-Arline Judge. .July 20 74 

Comina Attractions 

Dizzy Dames 

I'll Bet You ••• 

School for Girls Sidney FoT.Paul Kellv Mar. 22,"35 

Sweepstake Annie Marian Ni»on-Tom Brown 

Without Children M. Churchill-Bruce Cabot May lO.'SS 



.68. ...May IS 

.70 Ji'iy 21 

.72. ...May It 

.78.... Sept. 15 

71 Oct. 13 



MAJESTIC 



Running Time 
Rel. Date Minutes Reviewed 



23.. 



.67.... May 



•65 Sept. 22 

•70.... July 14 



•65. ...Aug. II 
.69. Oct. I4,'S3 



Features 

Title Star 
Broken Lives Edward Arnold - John Mlljan • 

Barbara Barondess - Dorothy 

Rpvier Apr, 

(Reviewed under the title "Unknown Blonde.") 

Night Alarm Bruce Cabot - Judith Allen - 

H. B. Warner-Fuzzy Knight- 
Sam Hardy ...Sept. 22. 

Scarlet Letter, Th« Colleen Moore-Hardie Albright- 
Henry B. Walthall 

She Had to Choose Larry "Busfpr" Crabbe-lsabel 

Jewell - Sally Blane - Regis 
Toomey Oct. I. 

You Made Me Love You Thelma Todd-Stanley Luplno. . . . May 29. 

Comino Attractions 

Perfect Clue, The David Manners-Dorothy Libaire- 

Skeets Gallaoher-R. Harolde- 

Rnhort Glpckler 

(See "In the Cutting Room." Nov. 3.) 

MASCOT PICTURES 

Features Running Time 

Tl}!, Star "el- Date Minutes Reviewed 

Crimcon Romance Ben Lyon-Sari Marltzs Ort. I 67 Oct. 6 

In Old Santa Fe Ken Mavnard Nov. 

Lost lunqle. The Clyde Beatty June 

Young and Beautiful William Haines-Judlth Allen Sept. 

Cnmirxj Attractions 

Little Men Frin 0' Brien-Moore 

Marines Have Landed, The. . . W-lliam Haines- Armida 

Conr'd Nagel - Esther Ralston 



I 

;3.... 

2.... 



68 

68 Sept, 8 



.Nov. 20. 



MAYFAIR PICTURES 



Running Time 

Star Rel. Date Minutes Reviewed 

Buster Crabbe-Rufh Hall Apr. 15 68 

Jack LaRue-*da Inre May 15 68 

OMctpr rr!.hho ninr\a Shea July 15 65 



Features 

Title 

Badoe of Honor 

Flqhtinq Rookie, The.... 

METRaGOLDWYN-MAYER 

Features 

Title Star Rel. 

Barretts of WImpolo Street. .. Norma Shearer-Charles Laugh- 
ton - Fredrlf March Sept. 

Chained Joan Crawforrt Olark Gable Aug. 

Death on the Diamond Robert Vniina Martoo Evans Sent. 

Girl from Missouri, The J^an Harlow- Franrhnf Tone Aug. 

Have a Heart Jean Parker - James Hiinn - 

Stuart Frwin - Una Merkel Sept. 

Hide-out Robert Montgomery - Maureen 

O'Siillivan Aug. 

Hollywood Party (All Star Musical) June 

Lauahino Boy Ramon Novarm-Lupe Velez Anr. 

Lazy River Jean Parker- Robert Young Mar. 

Manhattan Melodrama Clark Gable-Myrna Loy-William 

Powell May 

Merry Widow, The Maurice Chevalier - Jeanetto 

MncDonalrt Nov. 

Murder In the Private Car Charles Riiaqles-Una Merkel. .. .June 

Operator Thtrteen Marion Dav'es-Gary Coooer . . . . . June 

Outcast Lady Constance Bennett - Herbert 

Marshall - Hiioh Williams Sept. 

Paris Interlude Otto Kruoer - Robert Young 

Madqe Evans - Una Merkel 

Riptide Norma Shearer - Robert Mont 

qomerv - Herbert Marshall. 

Sadie McKee Joan Crawford -Frunchot Tone. 

Shnw-Off. The Spencer Tracv-Madqe Evans Mar, 

Stambnul Quest Mvrna Lnv-Reoroe Breni July 

Straight Is the Way Franchot Tone - Karen Morley - 

Mav Rohsnn-Gladys George. .. .Aug. 

Student Tour Charles Butterworth-J. Durante. .Oct. 

fSee "In the Cutting Room," June 23.) 

Tarzan and His Mate J. Welssmtiller-M 0*Siillivan.. . .Apr. 

Thin Man The William Powell-Mvrna Lov May 

Treasure Island Wallace Beery .. Jackie Cooper- 
Lionel Barrymore-Otto Kruger..Aug. 

Viva Vlllal Wallace Reery-Fav Wray Anr. 

What Every Woman Knows. .. Helen Hayes - Brian Aherne. . . .Oct. 

Cnmina Attractions 

Babes In Toyland Laurel and Hardy-C. Henry 

(See "In the Cutting Room " Oct. 13.) 

Band Plays On Roht Yoimq-Bettv Furness Nov. 

(See "Parkfield." "In the Cuttinn Room." Nov. 3.) 
Biography of a Rachelor Gfrl R. Monfqomery-Ann Harding.. 

^See "In the Cutting Room." Sept. R.) 
Bride and the Pest Man. The Ternle I nmhard-Chester Morris 

fSee "Pon»^i" "In the Ciittina Boom." Oct. 13. < 
David Copperfleld Frank I awton - Freddie Bar- 
tholomew - W. 0. FieMs - 
L. Barrvmore- FHna M Oliver 

FvAlvn Prentice William Powell. Mvrna lov ... 

Forsaking All Others Joan Craw'orH . Clark Gable - 

Roherf Montgomery 

(See "fn the Tutting Room." Oct. 20.) 
Night Is Young. The Ramon Novarro- Evelyn Laye... 



Running Time 
I Minutes Reviewed 



..July 



Mar. 
May 



21 . ... 






4 


31.... 


.. .^74.. 


. .Sept. 


1 


14.... 


...72.. 


..Sent. 


29 


3.... 


.. ..74. 


..July 


21 


7.... 


82.. 


. .Oct. 


27 


24.... 


82. . 


. .Aug. 


II 


1.... 


. ..70.. 


. .June 


2 


13.... 


7Q. . 


. .June 


30 


16.... 


77. . 


..Mar. 


10 


4 


95. . 


. .Apr. 


28 


2 ... 


ino. . 


. .Sent. 


S 


29.... 


.. . .65. . 


. .June 


30 


15.... 


86.. 


. .June 


It 


28.... 


79.. 


. .Sept. 


8 


27.... 


73. 


..July 


14 


30.... 
II 


90. . 


..Mar. 


SI 


.. . 95. 


..May 


1? 


9 


80.. 


..Mar. 


i 


13.... 


.. ..90. 


..July 


14 


in.... 


.. . .59. 


..July 


28 










20 


ill).. 


..Apr. 


28 

l'9 


25 


91 . 


..May 




110. 


..July 


14 


27 ... . 


...115.. 


..Apr. 


7 


19 


92. . 


Oct. 


13 



. Dec. 



. Nov. 



Features 

Title Star Rel. 

Blue Steel John Wayne May 

City Limits Ray Walker-Sally Blane-Frank 

Craven May 

Girl of the Llmberloat Marian Marsh-Ralph Morgan Oct. 

Happy Landing Ray Walker-Jacqueline Wells. .. .Sept. 

House of Mystery, The Verna Hillie - Ed Lowry June 

Jane Eyre Colin Cllve - Virginia Bruce. .. .Aug. 

King Kelly of the U. 8. A... Guy Robertson-Irene Ware Sept. 

Loudspeaker, The Ray Walker-Jaquellne Weill May 

Man from Utah, The John Wayne May 

Money Means Nothing Wallace Ford-Gloria Shea June 

Monte Carlo Nights Mary Brian-John Darrow May 

Moonstone, The David Manners-Phyllis Barry Aug. 

Randy Rides Alone John Wayne June 

Redhead Bruce Cabot-Grace Bradley Nov. 

Shock Ralph Forbes-Gwenllian GUI Aug. 

Star Packer, The John Wayne-Verna Hillle July 

Successful Failure, A Wm. Collier, Sr. - Lucille 

Gleason Oct. 

Tomorrow's Youth Dickie Moore-Martha Sleeper- 
John Miljan-Gloria Shea Sept. 

Trail Beyond, The John Wayne-Verna Hlllle Oct. 

Comino Attractions 

Flirting With Danger Robert Armstrong-Marlon Burnt.. Dee. 

(See "In the Cutting Room," Sept. 22.) 
Girl 0' of My Dreams Mary Carlisle-Crelghton Chaney..Nov. 

(See "In the Cutting Room," Sept. 22.) 

Lawless Frontier John Wayne-Shelia Terry Nov. 

Lost in the Stratosphere June Collyer-William Cagney. . . . Nov. 

Million Dollar Baby Arline Judge - Ray Walker • 

Jimmy Fay 

Mysterious Mr. Wong, The Bela Lugosi-Wallace Ford Dec. 

'Neath Arizona Skies John Wayne-Shelia Terry Dec. 

Reckless Romeos Robt. Armstrong-Wm. Cagney 

Sing Sing Nights Mary Doran-Hardie Albright Dec. 

(See "In tne Cuttinn Room," Oct. 20.) 
Women Must Dress Jan. 



Running Time 
Date Minutes 
10 54.... 



I. 
IS. 

I.. 

I. 
IS. 
15. 
30. 
IS. 
IS. 
20. 
20. 

S. 

I. 

I. 
30., 



.70. 
.86. 
.63. 
.61. 
.65. 
.66. 
.67. 
.55. 
.70. 
.62. 
.62. 
.54. 
.76. 
.66. 
.54. 



.63. 
.55. 



Reviewed 
.May If 

.Jun« 23 

.Sept. I 
.Aug. 4 

.'jiilVi* 
.Sept. IS 
.May l> 

.May "is 

.AiiiVii 
.jun* as 

.Sept. 22 
.July n 



.Oct. 6 

.s*pi"ii 



22 

15 64. 



15.... 

2,'35. 



PARAMOUNT 



Features 

Title star Rel. 

Belle of the Nineties Mae West Sept. 

Cleopatra Claudette Colbert - Henry Wll- 

coxon - Warren William Oct. 

Crime Without Passion Claude Rains Aug. 

Double Door . Evelyn Venable-Kent Taylor May 

Elmer and Elsie Geo. Bancroft -Frances Fuller. .. .July 

Great Flirtation, The Elissa Landi-Adolphe Menjou- 

David Manners June 

Here Comes the Groom Jack Haley-Patrlela Elllt-Neil 

Hamilton-Isabel Jewell June 

Kiss and Make Up Gary Grant-Genevieve Tobin July 

Ladies Should Listen Gary Grant-Frances Drake Aug. 

Lemon Drop Kid Helen Mark-Lee Tracy Sept. 

Little Miss Marker Adolphe M en |ou- Dorothy Dell- 
Shirley Temple June 

Many Happy Returns Guy Lombardn-Burns and Allen.. June 

Mrs. Wiggs of the 
Cabbage Patch Pauline Lord - W. C. Fields - 

ZaSu Pitts - Kent Taylor - 

Evelyn Venable Oct. 

Murder at the Vanities Carl Brisson - Kitty Carlisle - 

Victor McLaglen-Jaek Oakle. ..May 
Notorious Sophie Lang Gertrude Michael - Paul Cav- 

anagh July 

Now and Forever Gary Cooper-Carole Lombard Aug. 

Old-Fashioned Way. The W. C. Fields July 

Private Scandal Mary Brian-Phillips Holmes May 

Ready for Love Ricliard Arlen, Ida Lupine Oct. 

Scarlet Empress. The Marlene Dietrich- lohn Lodge Sept. 

She Loves Me Not Bing Crosby-Miriam Hopkins.. 

Shoot the Works Jack Oakie-Ben Bernie- Dorothy 

Dell-Arllne Judge 

Thirty Day Princess Sylvia SIdney-Cary Grant. 

Wagon Wheels Randolph Scott- Gail Patrick.. 

We're Not Dressing Bing Crosby - Carole Lombard - 

Ethel Merman-Leon Errol Apr. 

You Belong to Me Lee Tracy-Helen Mack Sept. 

Cominq Attractions 

Behold My Wile Sylvia Sidney-Gene Raymond Dec. 

Caprice Espagnole MaHene Dietrich-Joel McCrea 

College Rhythm Joe Penner-Lanny Ross Nov. 

(See "In the Cutting Room," Sept. 8.) 

Enter Madame Elissa Landi-Cary Grant Nov. 

Father Brown, Detective Walter Connolly - Paul Lukas - 

Gertrude Michael Dec. 

Gilded Lily, The Claudette Collert-R. Milland 

(See "In the Cutting Room," Nov. 3.) 
Here Is My Heart Bing Crosby-Kitty Carlisle Dec. 

(See "In the Cutting Room," Sept. 22.) 
Home on the Range Jackie Coooan-Randnlnh ScoH....Dec. 

(See "Code of the West," "In the Cutting Room," Oct. 27.) 
It's a Gift W. C Fields-Baby LeRoy Nov. 

(See "Back Porch." "In the Cutting Room," Sept. 15.) 
Limehouse Blues Reorge Ratt lean Parker Nov. 

(See "In the Cutting Room," Sept. 8.) 
Lives of A Bengal Lancer. ..Gary Cooper-Franehot Tone 

(See "In the Cutting Room," Oct. 6.) 

Me Without You Joe Morrison-Helen Twelvetrees . . Dec. 

Menace Paul Cavanagh Oct. 

Mississippi Binq Crosby - W. C. Fields - 

Joan Bennett , 

Once In A Blue Moon J. Savo-Michael Dalmatnff 

President Vanishes Arthur Bvron-Janet Beecher Nov. 

(See "In the Cutting Room." Oct. 13.) 
Pursuit of Happiness, The. ... Francis Lcderer - C. Buggies - 

Mary Bolanri-Joan Bennett. ... Nov. 

Ruggles of Red Gap Charles Laiiqhton-Marv Bnland- 

Charles Runoles-ZaSu Pitts 

Vanishing Pioneer Ann Sheridan-Randolph Scott 

Wings in the Dark Gary Grant-Myrna Loy 



Running Time 
e Minutes Reviewed 



.Aug. 

.June 
.May 
.Sept. 



21.... 


75.. 


. .Aug. 


2S 


S 


., .101.. 


. .Aug. 


25 


24.... 


70.. 


. .Aug. 


25 


4.... 


75. 


..Apr. 


28 


27.... 


64.. 


..July 


21 


IS 


....71.. 


. .June 


t 


22 ... . 


. . 64.. 


. .Jun* 


16 






. .June 


16 


3.... 


60.. 


..July 


14 


28. . . . 


...•68.. 


. .Sept. 


29 


1.... 


.. .80.. 


..May 


S 


8 


.. .60.. 


..May 


12 


19.... 


73.. 


. .Aug. 


25 


25.... 


89.. 


..May 


12 


20.... 


64.. 


..July 


28 


31.... 


82.. 


. .Au|. 


4 


13.... 


71 .. 


..July 


14 


II .... 


65.. 


..May 


5 






.-Oct. 


6 


7.... 


.. .100.. 


. .Apr. 


28 


le.... 


85. . 


..July 


14 


29.... 


81 . . 


. . June 


SO 


18 


60.. 


..May 


8 


21.... 


57.. 


. .Sept. 


8 


27.... 


....74.. 


..May 


S 


8 


66.. 


. - Sept. 


22 



28 58. ...Oct. 13 



16 72.... Sept. IS 



PRINCIPAL 



Features 

Title Star Rel. 

Fighting to Live Canfaln-Ladv-Marlon Shllling- 

Gavlnrd Pendleton May 

Little Damozel Anna Neaole-James Rennle June 

Peck's Bad Boy Jackie Cooner-Thnmas Melghan- 

Dorothy Peterson - 0. P. Hag- 
gle - Jackie Searl Oct. 

^nmirn Attractions 

Return of Chandu. The Bela LugosI - Maria Alba 



Running Time 
Date Minutes Reviewed 



.54. 
.59. 



.70 Sept. 8 



November 10, 1934 



MOTION PICTURE HERALD 



77 



(THE RELEASE CHACT—CONT't)) 



Running Time 
Rel. Date Minutes Reviewed 



UNIVERSAL 



RKO RADIO PICTURES 



Features 

Title Star Rel. 

Adventure Girl Joan Lowell Aug. 

Age of Innocence, The Irene Dunne-John Boles Sept. 

Bachelor Bait Pert Kelton - Stuart Erwln July 

Cockeyed Cavaliers Wheeler and Woolsey June 

Dangerous Corner Melvyn Douglas- Virginia Bruci- 

Conrad Nagel Oct. 

(See "In the Cutting Room," Aug. 18.) 

Down to Their Last Yacht Sidney biacltmer - Sidney Fox... Aug. 

Finishing School Ginger Rogers - Frances Dea - 

Bruce Cabot May 

Fountain, The Ann Harding - Brian Aherne • 

Paul Lukas Aug. 

Gay Divorcee, The Fred Astaire-GInger Rogers Oct. 

Gridiron Flash Eddie Quillan-Betty Furness.. ..Oct. 

(See "The Kick Off," "In the Cutting Room." Sept. 8.) 

Hat, Coat, and Glove Ricardo Corte2-Barbara Robblns. .Aug. 

His Greatest Gamble Richard Dix-Dorothy Wilson Aug. 

Let's Try Again Diana Wynyard-Cllve Brook July 

Life of Vergle Winters Ann Harding-iohn Boles June 

Murder on the Blackboard James Gleason-Edna May Oliver.. June 

Df Human Bondage Leslie Howard-Bette Davis July 

Richest Girl in the World, The. . Miriam Hopkins. ioel McCrea- 

Fay Wray - Reginald Denny. . .Sept. 

Btlngaree Irene Dunne-Richard DIx May 

Strictly Dynamite Jimmy Durante - Lupe Veiez • 

Norman Foster-Wm. Gargan- 

Marian Nixon June 

Success at Any Price Douglas Fairbanks, Jr.-Colieen 

Moore-Genevieve Tobin Mar. 

Their Big Moment ZaSu Pitts-Slim Summerville- 

Wm. Gaxton-Bruce Cabot Aug. 

This Man Is Mine Irene Dunne-Ralph Bellamy Apr. 

Wednesday's Child Karen Moriey-Edward Arnold Oct. 

We're Rich Again Marian Nixon - Billie Burke - 

Reginald Denny - Buster 

Crabbe • Edna May Oliver. .. .July 
Itfhere Sinners Meet Clive Brook-Diana Wynyard May 



Running Time 
Date Minutes Reviewed 

17 78. ...Aug. 25 

14 82 Sept. 8 

27 741/2.. Jun* It 

2S 72....J1IM !• 



31... 


64.. 


.Sept. 


29 




..73.. 


..Am-. 


7 


4... 








31 ... 


84.. 


.Aug. 


IB 


19. . . 


. . .'107.. 


.Oct. 


13 


26 . 


64.. 







27 64.... July 21 

10 70>/i..June 23 

6 67... 

22 82... 

15 71 1/,. 

20 83... 



.June 30 
.June 23 
.June 
.Julv 



21 76.. 

25 76i/a 



.SegL 15 
.May 12 



17.... 
13.... 
26.... 



.74!/,. 


Mta 


■ 


.77... 


.May 


12 


.68... 


.July 


28 


.76... 


.Apr. 


21 


.69... 


.Sept. 


29 



13 7|i/j..June 23 

18 72>/2..Apr. 28 



Cominp Attractions 

Anne of Green Gables Anna Shirley-Tom Brown Nov. 

By Your Leave Genevieve Tobln-Frank Morgan. .Nov. 

Enchanted April, The Ann Harding- Frank Morgan 

(See "in the Cutting Room," Oct. 27.) 
Kara Steffi Duna-Regis Toomey i\|ov. 16 

(See "Girl of the Islands" "In the Cutting Room," Oct. 13.) 

Kentucky Kernels Wheeler & Woolsey Nov. 2... 

Lightning Strikes Twiea Ben Lyon-Pert Kelton Dec. 

(See "In the Cutting Room." Oct. 6.) 
Little Minister Katharine Hepburn-John Seal Dee. 

(See "In the Cutting Room," Nov. 3.) 
Portrait of Laura Bales May ifobson.Hale Hamilton Jan. 

(See "In the Cutting Room," Oct. 27.) 

Radio City Revels Fred Astaire-GInger Rogers 

Romance In Manhattan Francis Lederer-Ginger Rogers. .. Dee. 28 

(See "In the Cutting Room." Oct. 13.) 

Silver Streak, The Sally Biane-Charles Starrett Nov. 

West of the Pecos Richard DIx-Martha Sleeper Dec. 

(See "In the Cutting Room." Oct 6.) 
Woman in the Dark Fay Wray-Ralph Bellamy Nov. 



23 79... 

« 'SO... 



Oct. 
Oct 



14. 
21. 



4,'35. 



75.... Oct. 27 



SO. 
7. 



SHOWMEN'S PICTURES 



Features Running Time 

Title Star Rel. Data Minutes Reviewed 

Beyond Bengal Harry SchencK May 2 72 Apr. 28 

8t Louis Woman John Mack Brown-Jeanette Lofr..Apr. IS 68 

Cominif Attractions 

Golden Head 

Souls In Pawn 

Special Duty 

Unlimited 



STATE RIGHTS 



Features 

Title Star 

Are You A Mason? Sonnie Hale 

Are We CIvllizedT William Farnum. 

Bride of the Lake Gina Malo- 

John Garrick 
Brides of Sulu Adellna Moreno.. 

Deserter, The Boris Livanov . . . 

Loyalties Basil Rathbone.. 

Not Against Flesh lullan West 



Running Time 
Olst'r l^''. OiAt Minutes Reviewed 

.M. J. Kandel Oct. 29 B5....Nov. 3 

.Raspin 7Q....Juna 23 

9 Sept. 29 



Petersburg Nights B. Dobron Ravov.. 

Ramu, the King of the Sun 

Thunderstorm A. K. Tarasova. 

Unknown Soldier Speaks, 

The 

Woman Condemned Claudia Dell 

World In Revolt, The 



.AmerAnglo Sept. 10.. 

.Exploration „_ , , 

Picts 67 July 18 

.Garrison Film Oct. 12 105 Oct. 27 

.Harold Auten Oct. 24 74 Nov. 3 

.General Forelgs 

Sales Corp Auf. M 

. Amkino Sept. 8 97 8a»t 22 

.Fairhaven Prod... .Aug. 4 68 Aug. 2S 

..Amkino Sept. 28 80 Oct. 6 



.Lincoln Prods 

. Marcy Picture*... Apr. 

.Mentone 



.. .67 Jan* 

. ..66 , 

.. .69 Jnnf 



UNITED ARTISTS 



Running Time 
Rel, Date Minutes Reviewed 



.79. 



.Apr. 21 



61 June 9 

83. ...May 19 

13.... Sept 8 

86.... Mar. 10 



Features 

Title Star 
Affairs of Cellini, The Fredrie March - Constance Ben- 
nett-Frank Morgan- Fay Wray. .Aug. 24. 

(Reviewed under the title "The Firebrand") 

Bom to Be Bad Loretta Young. Cary Grant May IS. 

Bulldog Drummond Strike* Back. Ronald Colman-Loretta Young July 20. 

Count of Monte Cristo, The... Robert Donat-Elissa Landi Sept. 7. 

House ot Rothschild, The George Arliss Apr. 8 

Last Gentleman, The George Arliss Sent. 21 72 ...May 12 

Our Daily Bread Karen Morlev-Tom Keene Sept. 28 74 Aug. 18 

Transatlantic Merry-Go-Round. .Gene Raymond-Nancy Carroll- 

Sydney Howard-Jack Benny Nov. 2 

(See "In the Cutting Room," Aug. 18.) 

Coming Attractions 

Brewster's Millions Jack Buehanan-LIII Damlta 

Call of the Wild, The Clark Gable 

Cardinal Richelieu George Arliss 

CllVe of India Ronald Colman-Loretta Young 

Congo Raid Leslie Banks - Paul Robeson • 

Nina Mae MacKlnney 

Folles Bergere da Pari* Maurice Chevalier. Merle Oberon 

Kid Millions Eddie Cantor - Ann Sothern - 

Ethel Merman •92 Get. 27 

Les Miserable* Fredrie March 

Mighty Bamum, Tha Wailaeo Beery - Adolphe Men- 

Jou-Janet Beecher-V. Bruca Dec. 25 

fsoe "In the Cutting Room." Oct. 13 > ^ , , 

Nell Gwyn Anna Neagle-Cedrle Hardwieke 75....Jaly 14 

100 Years From Now 

Private Life of Don Juan, The. Douglas Fairbanks, Sr. - Merle „ 

Oberon Nov. 30 Sept. 22 

Qnaen'* Affair, The Anna Neagle-Fernand Qraavey 

Btuitt PImpamel, Tha Leslie Howard-Merle Oberon 

W* Live Again Anna Sten-Fredrle March Nov. 16 *83 Sept. 29 

Wedding Night, The Anna Sten-Gary Cooper 



Rel. 



Features 

Title Star 
Affairs of a Gentleman Paul Lukas - Leila Hyams - 

Patricia Ellis May 

Black Cat, The Boris Karioff-Bela Lugosi-David 

Manners May 

Countess of Monte Cristo Fay Wray-Paul Lukas Mar. 

Crosby Case, The Wynne Gibson-Onslow Stevens- 

Aian Dinehart Mar. 

Embarrassing Moments Chester Morris-Marian Nixon. .. .July 

Gift o> Gab Edmund Lowe - Gloria Stuart - 

Alice White Sept, 

Great Expectation* Henry Huil-Jane Wyatt-Phllilpt 

Holmes Oct. 

Great Zlegfeid, The William Powell 

Half a Sinner Joel McCrea-Saiiy Blane Apr. 

Honor of the Range Ken Maynard Apr. 

Human Side, The Adolphe Menjou. Doris Kenyon.. . Aug. 

I Give My Love Wynne Gibson-Paul Lukas June 

I Like It That Way Gloria Stuart. Roger Pryor Feb. 

I'll Tell the World Lee Tracy. (iiorla Stuart Apr. 

Let's Be Ritzy Lew Ayres. Patricia Ellis Mar. 

Let's Talk It Over Chester Morris - Mae Clarke June 

Little Man, What Now? Margaret Sullavan - Douglass 

Montgomery June 

Love Birds, The Summervilie-Pitts Mar. 

Love Captive. Tha Nils Asther-Gloria Stuart May 

Million Dollar Ransom Mary Carlisle - Edward Arnoid- 

Phiiilps Holmes Sept. 

One Exciting Adventure Binnie Barnes-Neil Hamiiten- 

Paul Cavanagh Oct. 

One More River Diana Wynyard • Colin Clive - 

Frank Lawton - Jane Wyatt - 

Reginald Denny Aug. 

Rocky Rhode* Buck Jones-Sheila Terry Sept. 

Romance In the Rain Roger Pryor - Heather Angel - 

Esther Ralston- Victor Moore... Aug. 

Smoking Guns Ken Maynard-Gloria Shea June 

(Reviewed under the title "Doomed to Die.") 
There's Always Tomorrow. ..... Frank Morgan-Elizabeth Young- 
Lois Wiison-Binnie Barnes Sept. 

(See "In the Cutting Room," June 9.) 
UneertalD Lady Genevieve Tobin-Edward Everett 

Horton Apr. 

Wake Up and Dream Russ Coiumbo - June Knight - 

Roger Pryor Oct. 

Wheels of Destiny Ken Maynard Feb. 

Coming Attractions 

Cheating Cheaters Cesar Romero-Fay Wray Nov. 

(See "in the Cutting Room," Sept. 29.) 

Good Fairy, The Margaret Sullavan - Herbert 

Marshall-Frank Morgan Dec. 

Imitation of Life Claudette Coibert-W. William. .. Nov. 

(See "In the Cutting Room," Sept. 15.) 

I Murdered A Man Jan. 

I've Been Around Chester Morris Dec. 

Life Returns Onslow Stevens-Lois Wilson 

(See 'in the Cutting Room." Oct. 13.) 
Man Who Reclaimed His Head. Claude Rains-Joan Bennett Dec. 

(See "In the Cutting Room." Oct. 6.) 

Mystery of Edwin Drood, The.. Claude Rains-Heather Angel Jan. 

Night Life of the Gods Alan Mowbray Nov. 

(See "In the Cutting Room, Sept. 8.) 

Princess O'Hara Jan. 

Seeret of the Chateau Claire Dodd-Ciark Williams Dec. 

Straight from the Heart Mary Aster-Roger Pryor-Baby 

Jane Jan. 

Strange Wives June Ciayworth-Roger Pryor Nov. 

(See "In the Cutting Room," Nov. 3.) 
When A Man See* Red Buck Jones Nov. 

WARNER BROS. 



Running Time 
Date Minutes Reviewed 



.May I 



7.... 
19.... 



,. ..65. 
...78. 



.60. 
.67. 



.-71 . 

. i02. 



..May 2 
..Mar. 



..Apr. 

. .OeU 



.Sept I 
.Oct. 20 



30 , 


....781/2 


.Apr. 


28 


16.... 


....61.. 


. . May 


5 




•60. . 


.Aug. 


li 


25.... 


....69.. 


.June 


2 


12 


....67.. 


Apr. 


28 


16.... 


76.. 


Ak. 


14 


26.... 


....88.. 


.Mar. 


17 


II 


69.. 


.Jun* 


23 


4.... 


98.. 


..May 


2t 


12.... 


....62.. 


.Apr. 


21 


21 


....61.. 


.Jun* 


18 


. 17.... 


....67.. 


.Sept 


2* 


15. . . . 


.. '73.. 


.Oct 


6 


6 


....88.. 


.Aug. 


1 1 


. 24 ... . 








13.... 


....75.. 


.Aug. 




II 


....65.. 


.Apr. 


2I 


10 . . . 


87.. 








65 . 


.Juni 


St 


1 


....78.. 


.Oct 


20 


19.... 


....64.. 


.Apr. 


14 


5 , , 


....67.. 







7.'35. 
24.... 



I4,'35. 
26.... 



28,'35. 
10 



2I,'35. 
19.... 



•68.... Sept. 15 



Running Time 
Rel. Date Minutes Reviewed 



.Oct. 
.Sept. 



6 


•80.. 


. . Aug. 


U 


22 


....75.. 


. .Sept 


1 


1 .... 


....90.. 


. .Aug. 


25 


8 


....68.. 


. . Aug. 


25 


23 . . . 


,...52.. 


..May 


2B 


28 


....68.. 


. .Aug. 


IS 


IS.... 


....70.. 


..May 


26 


21.... 




. . July 


7 


II.... 


....69.. 


..July 


28 


13.... 


....64.. 


..Aug. 


IB 


9.... 


.. ..71.. 


..May 


U 


13.... 


....77.. 


. .Aug. 


IS 


12.... 


64. . 


..May 


IB 


21 .... 


....71.. 


..Apr. 


a 


7.... 


....68.. 


. . Jun* 


» 


19.... 


B4 . . 


. May 




10.... 


67.. 


..Oct 


20 



5,'35. 

15 



22. 



Features 

Title Star 

Blg-Hearted Herbert Guy Kibbee-Aline MacMahon- 

Patricia Ellis-Phillip Reed. 

Case of the Howling Doi, The. Warren Wliiiam-Mary Astor.. 

Dames Ruby Keeler - Dick Powell • 

Joan Biondeil Sept. 

Desirable Jean Muir-George Brent Sept. 

Or. Monica Kay Francis. Warren William June 

Friends of Mr. Sweeney Charlie Ruggies-Ann Dvorak July 

He Was Her Man James Cagney-Joan Biondeil Juno 

Here Comes the Navy James Cagney - Pat O'Brien - 

Gloria Stuart July 

Housewife George Brent-Bette Davis Aug. 

Kansas City Princess Joan Biondeil - Glenda Farrell ■ 

Robert Armstrong Oct. 

Key, The Edna Best - William Powell - 

Colin Clive June 

Madame Du Barry Dolores Dei Rlo-Vietor Jory....Oet. 

Merry Wive* of Reno Glenda Farreli-Margaret Lind- 
say-Donald Woods May 

Modern Hero, A Richard Barlhelmess Apr. 

Personality Kid, The Pat O'Brien. Glenda Farrell July 

Smarty Joan Blondell-Warren William.. May 

St. Louis Kid, The lames Cagney Nov. 

(Reviewed under the title "A Perfect Week-End") 

Coming Attractions 

Bordertown Paul Muni - Bette Davis • Mar- 
garet Lindsay Jan. 

(See "In the Cutting Room." Sept. 21 ) 

Church Mouse Laura La Plante Dec. 

Concealment Barbara Stanwyck - Warren 

William Dec. 

(See "in the Cutting Room," Oct. 27.) 

Devil Dogs of the Air James Cagney - Pat O'Brien - 

Maroaret Lindsay 

(See "In the Cutting Room," Nov. 3.) 

Earthworm Tractor Joe E. Brown , 

Firebird, The Verree Teasdale- Ricardo Cortez..Nov. 

I Am A Thief Mary Astor- Ricardo Cortez Nov. 

(See "in the Cutting Room," Sept. 29.) 

Irish In Us. The James Cagney-Pat O'Brien 

Living On Velvet Kay Francis - George Brent - 

Warren William 

Midsummer Night's Dream Josephine Hutrhinson 

North Shore Barbara Stanwyck 

Red Hot Tires I yie Taibnt-Mary Astor , 

Right To Live George Brent-J. Hutchinson 

(See "In the Cutting Room." Nov. 3.) 
Sweet Adeline Irene Dunne-Donald Woods.... Dec 

(See "In the Cutting Room." Oct. 20.) 

Sweet Musle Rudy Vaiiee-Ann Dvorak 

White Cockatoo lean Mulr. Ricardo Cortez 

(«pe "'n till' Ci'tion Room." Nnv 3 ) 

OTHER PRODUCT (FOREIGN) 

Fenffires 

Title Star DIst'r 

Blossom Time Richard Tauber WarHour Films. July 

Cities ot the Desert L. M. B. Films May 

Crime on the Hill... Judv Keliv British int'l 60 Oct. 

Gay Leva Florence Desmond- 
Sophie Tucker British Lion Sept 

Girls Will Be Boys Dnilv Haas Assoc. British Oct. 

Great 0»f»nder, in* M«the«<>n Lang Warrtnur Films '"ly 

Green Pack John Stuart British Lion Nov. 

Lost In the Legion Lesll* Fuller Wardour Films July 

My Song Goes Round the 

_ World John Loder Oct 

Return of Rulldog 

Orummend Ralnh Rlrhsrdson ..British Infl 67 Jun* 

Unfinished Symphony, The.Marta Eggerth Gaumont-British Oct. 



3. 
24. 



•75.... Oct 



29. 



Running Time 
Rel. Date Minutes Reviewed 
28 
tt 
20 



78 



MOTION PICTURE HERALD 



November I 0, I 934 



(THE CCLCASE CHACT—CONT'i:)) 



...19. 
...19. 



riLMS 

lAll dates are 1934 unless 
otherwise stated} 

CELEBRITY PROD'TIONS 

Title Rel. Date MIn. 

COMICOLOR CARTOONS 

Jaek and the Beanstalk Jan. 2 8 

The Little Red Hen Feb. 16 7 

The Brave Tin Soldier Apr. 7 7.... 

Pusa In Boots May 17 1 rl.. 

The Queen of Hearts June 25 7.... 

Aladdin Aug. 10 7.... 

The Headless Horsemea Oct. I Irl.. 

Th« Valiant Tailor Oct. 29 1 rl.. 

Den Quixote Nov. 28 1 rl.. 

Jaek Frost Dec. 24 I rl.. 

Little Black Sambo Jan. 2I,'35. . I rl . . 

Bremen Town IMusicians Feb. i7,'35..l ri.. 

COLUMBIA 

Title Rel. Date Min. 

BROADWAY COMEDIES 

Back te the Soli Aug. 10 2 ris. 

Fishing for Trouble May 4 2 rls. 

Cat Along Little Hubby.. .June 15 2 rls. 

Hellywood Here We Come 

Plunbing for Gold June 29 2 rls. 

Punch Drunk July 13 2 rls. 

1934-35 

Counsel on Defense Oct. 25 20.... 

Harry Langdon 
It's the Cat's Oct. II. 

Andy Clydo 
Man In Black Sept. 28. 

(3 Stooges) 

Perfectly Mismated 

Three Little Pigskins 

(Stooge Comedy) 

COLOR RHAPSODIES 

1934-35 

Hallday Land Nov. 30 

Shoemaker and the Elves... Oct. 26 

KRAZY KAT KARTOONS 

Busy Bus Apr. 20 1 rl.. 

Bowery Daze Mar. 30 Irl.. 

Cinder Alley Mar. 9 I.rl.. 

Masquerade Party May II Irl.. 

IS34-S5 

1. The Trapeze Artist Sept 7 

2. Katnlps of 1940 Oct. 13 7.... 

8. Knzf't Waterloo Nov. 16 7.... 

(. Blrdman 

5. Hoteha Melody 

LAUGHING WITH 
MEDBURY 

»— In Ethiopia June 15 1 rl.. 

7— In the Islands ef the 

Paelfle July 23 1 rl.. 

8 — Among the Latin: Aug. 3 1 rl.. 

1934-33 

Laughlis With Medbury 

in the Aretles Sept. 15 10 

Among the Silkworms Nov. 9 

LIFE'S LOST LAUGHS 

1934-35 

Na. I— Sent. 15 

No. 2— Oct. 12.... 10.... 

No. 3— Nov. 23 

MARCH OF THE YEARS 
Na. 9— May 

MICKEY McGUIRE 

COMEDIES 
6— Mickey's Medicine Man. May 18 2 rls. 

MINUTE MYSTERIES 

No. 6— Hidden EvHence ...May 30 1 rl.. 

Ns. 7 — One Way Out June 15 1 rl.. 

No. 8— Simple Solution July 6 1 rl.. 

No. t — By Persons Un- 
known July 14 1 rl.. 

No. 10 — The Professor 

GIvas a Lesson Aug. 3 1 rl.. 

MUSICALS 

Na. 6— Women Haters May 5 2 rls. 

No. 6 — Susie's Affair June 1 2 rls. 

No. 7 — Tripping Through. 

the Tropics .July 27 2 rls. 

SCRAPPY CARTOONS 

Berappy's Dog Show May 18 1 rl.. 

Strappy's Relay Race July 7 Irl.. 

Serappy's Theme Song June 15 Irl.. 

Berappy's Toy Shop Apr. 13 Irl.. 

Serappy's Experiment 8.... 

1934-35 

Concert Kid Nov. 2 

SCREEN SNAPSHOTS 

No. 7 Apr. 24 I rl . . 

No. 8 May 18 I rl. . 

No. 9 June 8 1 rl.. 

SPICE OF LIFE 

1934-35 

No. I— Sept. ID 10 

No. 2— Seot.?"! 

No. 3 — Nov. 23 

WORLD OF SPORT 

Anything tor a Thrill 1 rl.. 

Cytlomanla May 30 1 rl.. 

Decks Awash Aug. in I rl.. 

OHrab Champs Apr. 20 Irl.. 

Harnessed Lightning May 17 1 rl.. 

Helgh-Ho the Fox June 20 Irl.. 

1934-35 

Flying Pigskins Nov. 9 

Good Golfers Start Young. .Sept. 20 10 

Polo Thrills 10 

DU WORLD PICTURES 

Title Rel. Date Min. 

QUEST OF PERFECT 
WOMAN SERIES 
(TOM TERRIS) 

1. Veiled Dancer of Eloued.July 15 10 

2. Vampire of Marrakesh. . . Aug. I 9.... 

SFMI-FEATURES 

AND SHORTS 

Bride of Samoa Mar. I 28 

Chump Nov. I 15 

Hal Skellv 



.1 rl.. 



Title Rel. Date 

Frankle and Johnny Oct. I.. 

Charles Laugbten 

Miro Unga Aug. 15.. 

Prisoner Sept. 15. . 

George Sari 

Retribution of Clyde Bar- 
row and Bonnie Parker.. July 10.. 

Stars in the Making Oct. I.. 

Frank Albertson 

Sword of the Arab Sept. 15.. 

Duncan Renaldo 

Yokel Dog Makes Good Sept. I.. 



MIn. 
.8 



..9 

.18.... 



.20.. 
.17.. 



.28... 



EDUCATIONAL 

[Distributed through Fox Films] 



Title 



Kel. Date 



MIn. 



19.... 



ANOr CLYDE COMEDIES 
Halt Baked Relations June 

BATTLE FOR LIFE 

Born to Die Mar. 16 8 

Nature's Gangsters June 15 7.... 

bpotted Wings June 8 7 

ulNb CHUSBY 

SPECIALS 

1 — I Surrender Dear Aug. 3 22 

2 — One More Chance .Aug. 31 20 

j— Billboard Girl Oct. 5 21 

4 — Uream House Sept. 28 19.... 

COKUNET COMEDIES 

Hello, Sailors Aug. 17 20 

Hotel Anchovy Apr. 13 18 

Rural Romeos Nov. !6 20 

Second Hand Husband Oct. 26 19 

Super-Stupid Sept. 14. ...19 

Two Lame Ducks Dec. 28 2 rls. 

FROLICS OF YOUTH 

Boosting Dad Dec. 14 2 rls. 

Campus Hooter. The Nov. 9 19 

Educating Papa Nov. 2 16 

MAKKIAGE WOWS 

SERIES 

Domestic Bllss-ters Oct. 12.... 19.... 

How Am I Doing? Dec. 28 2 rls. 

MERMAID COMEDIES 
No Sleep on the Deep Apr. 6 21 

MUSICAL COMEDIES 

Big Business Dec. 7 19 

Girl from Paradise, The Nov. 23 2 rls. 

Going Spanish Mar. 2 21 

Good Luck — Best Wishes. . .Aug. 24 21 

Nifty Nurses Oct. 19 20 

She's My Lilly Sept. 7.... 22.... 

ROMANTIC JOURNEYS 

Lost Race, The Apr. 13 ft 

Paradise of the Paclflt June I 9 

SONG HIT STORIES 

Bounding Main, The Irl.. 

House Where I Was Born 

The Oct. 26 10 

Mountain Melody Aug. 31 10 

Time on Their Hands Seot. 14 II... 

Way Down Yonder Nov. 30 1 rl . . 

STAR COMEDY 

SPECIALS 

Allez OOP May 25 21 

Dog-Gone Bablas July 6 20 

STAR PERSONALITY 

COMEDIES 
His Lucky Day Sent. 21 20 

TERRY-TOONS „ . . 

Black Sheep. The Oct. 5 6 

Busted Blossoms Aug. 10 8.... 

Dog Show, The Dec. 28 

Hot Sands Nov. 2 1 rl.. 

Irish Sweepstakes July 27 0.... 

Jack's Shack Nov. 30 

Jail Birds Sept. 21 6 

Joe's Lunchwagon Apr. 6 6.... 

Just a Clown Apr. 20 i.... 

King's Daughter, The May 4 8.... 

Lion's Friend. The May 18 6.... 

Mad House, A Mar. 23 6 

Magic Fish. The Oct. 19 

Mice In Council Aug. 24 6.... 

My Lady's Garden July 13 6.... 

Pandora Juno I 6 

See the World June 29 0 

Slow But Sure June 15 6 

South Pole or Bust Dec. 14 

Tom Tom the Piper's Son. Nov. 16 

Why Mules Leave Home... Seot. 7 6 

TOM HOWARD 

COMEDIES 

Good Scout, A Apr. 27 18 

Wrong Bottle, The July 13 18 

TREASURE CHEST 

Bosom Friends Mar. 30 8 

Hollywood Gad-About Oct. 5 9 

Hollywood Movie Parade, 

The Nov. 2 1 rl.. 

Hula Honeymoon Mar. 2 7 

PagliaccI Apr. 6 II 

Then Came the Yawn Aug. 10 8 

Your Stars for 1935 Oct. 19 II 

YOUNG ROMANCE 
Three Cheers for Love Nov. 30 2 rls. 

FIRST DIVISION 

18 MUSICAL MOODS 
(Technicolor) 

1. In a Monastery Garden 7 

2. Mexican Idyl 

3. Fingal's Cave 



FOX FILMS 



Title Rel. Date MIn. 

ADVENTURES OF THE 

NEWSREEL CAMERAMAN 

Chasing the Champions... .May 18 9 

Man's Mania for Speed 10 

Marching With Science 9 

On Foreign Service 9 

MAGIC CARPET 

SERIES 

In Java Sea Apr. 27 9..., 

The Land of Bengal May II 9... 

The Rock of Gibraltar May 25 9... 

City of the Golden Gate. ..June 8 9... 

A Journey to Guatimala. . . June 22 9... 

The Coast of Catalonia 9... 

Picturesque Portugal 9... 

MOVIE TINTYPE SERIES 
The Heart of Valeska Mar. 9 10... 



MASTER ART PRODUCTS 

Title Rel. Date MIn. 

HUMAN SIDE OF (Variable) 
THE NEWS 
(EDWIN C. HILL) 

1. Roosevelt Family In 

Ameriea II 

2. A Visit to West Point 10.. . 

3. Carrie Jacobs Bond 9 

MELODY MAKERS 

Fields and McHugh 9 

ORGANLOGUES 

Organlogue-ing the Hits 8 

Melodies of Love 8 

Songs of the Range 6 

Rhapsody In Black Irl.. 

Wine, Woman and Song I li.. 

EIII EMI I rl.. 

What's in a Name 8 

SPECIAL 

She Whoops to Conquer 2rlt. 

ZaSu PItts-Bllly Bevan- 
Daphne Pollard 

Take a Letter Please 

Eddie Stanley- 
Evelyn Sao 

METRO-GOLDWYN- 



MAYER 



MIn. 



Title Rel. Date 

ALL-STAR COMEDIES 

Caretaker's Daughter Mar. 10 10.... 

Movie Daze 19 

Mrs. Barnacle Bill Apr. 21 20 

CHARLEY CHASE 

Another Wild Idea June 16 19.... 

Four Parts Mar. 17 19.... 

I'll Take Vanilla May 5.... 19.... 

It Happened One Day July 7. ...IB.... 

Something Simple 18 

You Said A HaHul 19 

IRVIN 8. COBB 

Ballad ef Padueah Jail 19.... 

Nosed Out 18 

Speaking of Relations 19 

You Bring the Ducks 16 

FITZPATRICK 
TRAVEL TALKS 

Africa, Land ef Contrast 9.... 

Citadels of the 

Mediterranean 

Colorful Ports ef Call Jan. 13 9 

Cruising In the South Seas I rl.. 

Egypt, Kingdom of the Nile. May 19 10 

Glimpses of Erin I rl. . 

Holland In Tulip Time 9.... 

Ireland, The Emerald Isle 8.... 

Switzerland. The Beautiful 9.... 

Temple of Love, The 10.... 

Tibet. Land of Itolatlon. . . Mar. 17 9.... 

Zion Canyon of Color 8.... 

GOOFY MOVIES 

No. 4 May 5 9.... 

No. 5 8.... 

No. 6 1 rl.. 

No. 7 1 rl.. 

No. 8 9.... 

No. 9 10. .. 

No. 10 1 rl.. 

HAPPY HARMONIES 
(Teehnleolor) 

1 — The Discontented Canary 9 

2 — Old Pioneer . . 8.... 

3 — A Tale ef the Vienna 

Woods 9 ... 

4 — Bosco's Parlor Pranks 9.... 

3 — Toyland Broadcast 8 . . . . 

LAUREL & HARDY 

Going Bye-Bye 21 

Them Thar Hills 2 rls. 

MUSICAL COMEDIES 

Apples to You Apr. 7 20.... 

Benny from Panama May 26.. ..19. 

Duke for a Day. A May 12. 

Music In Your Hair June 2. 

Roamin' Vandals Apr. 28 19 

MUSICAL REVUES 

Big Idea, The May 12.. 

Jail Birds of Paradise. .... Mar. 10. . 
(Color) 

Gentlemen of Polish 2 rls. 

Grandfather's Clock 17 

Spectacle Maker, The 20 

What Price JazzT 18 

ODDITIES 

Attention. SuckersI Juna 9. ...10.... 

Dartmouth Days II.... 

Donkey Baseball 

Flying Hunters May 12 7 

Little Feller May 28 8 

NIpups Apr. 28 9 

Old Shop June 23 9 

PIrhlannI Troupe 9 

Pro Football 9 

Rugby 10.... 

Strikes and Spares 9.... 

Taking Care of Baby 9 

TrIfV Golf Mar. 24 8.... 

Vital Victuals Mar. S 10 

(Color) 

OUR GANG 

First Roundup, The May 5.. 

For Pete's Sake Apr. 14.. 

HI. Neighbor Mar. 9.. 

Honky- Donkey June 2.. 

Mike Fright l« 

Wash--ee Iron-ee 17. 

TODD-KELLY 

Done In Oil 18 

I'll Be Suing You June 23 19 

Maid In Hollywood May 19 20 

One Horse Farmers 

Opened by Mistake 19 

Soup and Fish Mar. 31 18 

Three Chumps ahead 2 rls. 

WILI IE WHOPPER 

Cave Man 7.... 

Good Scout 7.... 

Hell's Fire Feb. 17 7.... 

(Color) 

Insultin' the Sultan Apr. 14 8.... 

lungle litters I rl.. 

Rasslln' Round 



...20.... 
.17. 



..20.... 
..18.... 



..19.... 
..18.... 
..18.... 
..17... 



Title Rel. Date 

Reducing Creme May 19.. 

Robin Hood, Jr Mar. 10.. 

(Color) 

Viva Willie 



HIB. 

,.«.... 
..8.... 



MONOGRAM 

Title Rel. Date 

PORT 0' CALL SERIES 

4. Children of the Nile. ..Mar. I.. 

5. The Peacock Throne. . .Apr. I.. 

6. Jungle Bound May i .. 

7. The Last Retort June I.. 

8. Mother Ganges July I.. 

9. The First Paradit*. . . . Aug. I.. 

10. Dravidlan Glaneur Sept. I.. 

11. Adventure Isia Oct. I.. 

12.. Queen of the India* Nov. I.. 

13.. A Mediterranean Mecca. Dec. I.. 



PARAMOUNT 



Title Rel. Date 

BETTY BOOP 

CARTOONS 

Betty Boon's Life Guard July 13... 

Betty Boop't Little Pal. . . .Sept. 21 . . . 
Betty Boop's Prize Show... Oct. 19... 
Betty Boop's Rise to Fame. May 18... 

Betty Boop's Trial June 15... 

Dancing on the Mosn July 13... 

Keep in Style Nov. 16... 

There's Something Abaut • 
Soldier Aug. 17... 

COLOR CLASSICS 

Little Dutch Mill Oct. 26... 

Poor Cinderella Aug. 3... 

HEADLINERS 
Cab Calloway's Hi-Da-He. .Aug. 24. . . 
Club Continental 

Leon Belasco II OrtiMt- 

tra - Geo. Givot - Vivian 

Janis-Grace Barry Oct. 5.. 

International Cafe (T.) ... .Sept. 14. . . 

Leon B'lasco and Or- 

chestra-Geo. GIvet 
Ladies That Play Nov. 16.. 

Phil Spltalny and His 

Mui,IcaI Queens 
Little Jack Little Re«ua...May II.. 

Little Jack Little and 

Orchestra - Gypsy Nina - 

Do Re Ml Trie 
Mr. W's Little Gamt Jun* 8.. 

Alexander Woelltatt 
Radio Announcer*! Ravlew 

The Sept. 14.. 

Rhythm en • Reef Oct. 26.. 

Anson Weeks & 

Orchestra 

Society Notes Aug. 3.. 

Underneath the Broadway 

Meon June 29.. 

Isham Jonee and Oreket- 

tra - Eton Beyt-V*r« Van 

HOLLYWOOD ON 

PARADE 

No. 8 Mar. 2.. 

No. 9 Mar. 30.. 

No. 10 Apr. 27.. 

Ne. II May 29.. 

No. 12 June 22.. 

Ne. 13 July 20.. 

PARAMOUNT PICTORIAL 
Ne. II— More er Lett— The 

Eyes of Scleoee — Song 

Makers ef the Nation, 

Ralph Ralnger May 18.. 

Ne. 12— Let's Hake Up- 
Fairy of the Flowers — 

Song Makers ef the Na- 
tion, Harold Arlen June 15.. 

Ne. 13 — Songs of the Organ 

— The River and Me — 

Wings Over the Nortfr— 

Roy Smeck July 13.. 

PARAMOUNT PICTORIAL 

(NEW SERIES) 
Ne. I — Song Makers of 

the Nation — Chat. Tobias 

— Flowery Kingdom of 

America — The Wind- 
jammer Aug. 17.. 

No. 2 — The Big Harvest — 

Geared Rhythm — Denys 

Wertman .Sept. 14. . 

No. 3 — Bear Faett — The 

Valley ef Silence — Irving 

Mills Oct. 12.. 

No. 4 — Nov. 9.. 

PARAMOUNT VARIETIES 
Baby Blues Oct. 5.. 

(Technicolor) 

Madhouse Movies No. I Aug. 24.. 

Monkey Business Nov. 16.. 

Nerve of Some Women, The. Nov. 2.. 

nrd Kentucky Hounds Sept. 7.. 

Screen Souvenirs No. I Sept. 21.. 

Screen Souvenirs No. 2 Nov. 30.. 

Superstition ef the Black 

Cat Aug. 10. . 

Superstition of Three on 

on a Match Oet. 19.. 

POPEYE THE SAILOR 

A Dream Walking Sept. 28.. 

Axe Me Another ..Aug. 24.. 

Can You Take It Apr. 27.. 

nance Contest Nov. 23.. 

Shiver Me Timbers July 27., 

Shoein' Hosses June I., 

«»rono to the Flnleh June 29. 

Two Alarm Fire Ot, 26.. 

SCREEN SONGS 
Lazybones Apr. 13. 

Borrah MInnevlteh 
Love Thy Neighbor July 29. 

Mary Small 
She Reminds Me of Yen... June 22. 

Fton Boys 
Thi< Little Pig Went to 

Market May 25. 

Sinoln' Sam 

SCREEN SOUVENIRS 
No. 10 May 4. 

No II June I. 



Mla. 

.10.... 
.10.... 
.10.... 
.10.... 
.10.... 
.10.... 
.10.... 
.10.... 
.10.... 
.19.... 



.7... 
.7... 
.1 rl. 
.7... 
.7... 
.1 rl. 
.1 rl. 



.7... 
.1 ri. 



.1 rl. 
.1 rl. 



.1 rl. 
.19... 

.19... 



.1 rl. 

.1 ri. 



.IB... 
.11... 



.It... 

.10... 



. I rt. 

. .1 rl. 

.1 ri. 
.10... 

.1 ri. 

.1 ri. 



.1 ri. 



.1 rf. 
.7... 



.7... 
.7... 
.7... 

.7... 



November I 0. I 934 



MOTION PICTURE HERALD 



79 



(THE CELC/ISE CHACT"CCNT'E) 



Title Ral. Data MIn. 

No. 12 June 29 10 

No. 13 July 27. ...10.... 

PARAMOUNT SOUND 

NEWS 
Two Editions Weekly 

GRANTLAND RICE 

SPORTLIGHTS 

No. 10 — Animal Antles Apr. 13 10 

No. II — Marine Marvels May II II 

No. 12 — Lucky Anglers June 8 II 

No. 13 — Good Shape July 6 II 

GRANTLAND RICE 

SPORTLIGHTS 

(NEW SERIES) 

No. I— Miles Per Hour Aug. 3 10 

No. 2 — Springboard Cham- 
pions Aug. 31 10 

No. 3— Water Rodeo Sept. 28 10 

No. A — Keeping Time Oct. 26 II 

No. 5 — Saddle Champs Nov. 30 

TWO-REEL COMEDIES 
leld Nuggets Feb. 2 18 

Walter Catlett 
lust an Echo Jan. 19 20.... 

BIno Crosby 
Making the Rounds July 8 21 

Pallette-Catlott 
New Dealers, The Apr. 8.... 20 

Pallette-Catlett 
News Hounds June I.... 20 

Pallette-Catlett 
Ho More Bridge Mar. 16. ...21 

Leon Errol 

SIt'i Well May 4.... 22.... 

Chle Sale 

Old Bugler, The Jan. 5 20 

Chle Sale 

Potting Preferred Apr. 27 19.... 

Up and Down Mar. 2 21 

Franklyn Pangbom 



PRINCIPAL 

Title 
Death Day 



MIn. 
,17.... 
28.... 



Glory of the Kill May 23... 

Newslaugh— No. 2 Dec. 20,'33. .» 

Wonders of the Tropics Dee. I3,'33.32 

CONFLICTS OF 
NATURE SERIES 
CIrelo of Life of the Ant 

Lion, The Feb. 14 7.... 

Farmer's Friend Oct. II 7.... 

From Cocoon to Butterfly... Jan. 10 7.... 

Her Majesty the Queen 

Bao Dee. I,'33..8.... 

Insect Clowns Mar. 4 7.... 

ttuion of the Underworld Dec. 8,'33..7.... 

RKO RADIO PICTURES 



Rel. Date 



..Feb. 
..Jan. 



.Feb. (. 



12.. 
27.. 



Title 

AMOS 'N' ANDY 

CARTOONS 

Lion Tamer, Tho 

Rasslln' Match. Tho. 

BLONDE end RED 

HEAD SERIES 

Bridal Bail 

Coatented Calves Aug, 

Ocean Swells Oct. 

Rough Necking Apr. 

Undle World, The June 15. 

CHICK CHANDLER 

COMEDIES 

Big Mouthpiece Nov. 9. 

Unlucky Strike Aug. 31. 

CHARLIE CHAPLIN 

SERIES (Re-Issues) 

The Immigrant Jan. 19. 

One A.M Mar. 23. 

Behind the Screen May 25. 

Tho Adventure July 5. 

CLARK & McCULLOUGH 

SE R I ES 

Alibi Bye Bye July 26.': 

Bedlam of Beards Apr. 13. 

Everything's Ducky Oct. 19. 

Flying Down to Zero Apr. 26,': 

Hey Nanny, Nanny Jan. 12. 

IR A Pig's Eye Dee. 28. 

In the Devil Dog House Feb. 2. 

Love and Hisses June 8. 

Oder in the Court Aug. 2. 

CUBBY THE BEAR 

CARTOONS 
Cubby's Stratosphere Flight. Apr. 20. 

FIddiin' Fun June 15. 

Mild Cargo May 18. 

DUMBBELL LETTERS 

No. I June 22. 

No. 2 July 20. 

No. 3 Aug. 17. 

FOUR STAR 

COMEDIES 

Fixing the Stew Nov. 2. 

Fuller Gush Man Aug. 24. 

GRIBBON-KENNEDY- 

STANTON COMEDIES 

Cracked Shots May 4. 

Strictly Fresh Yeggs Apr. 6. 

Trailing Along June I. 

What No Groceries July 26. 

HEADLINER SERIES 

N*. 4 — Autobuyography Mar. 16. 

No. S— The Old Main's 

Mistake May II. 

N(. 6 — Well Cured Ham. ..June 22. 

HEADLINER SERIES 

(1934-35) 
No. I — Songs of the 

Colleges Oct. 5, 

No. 2 — Ferry Go Round Nov. 23 

No. 3— This Band Ago Feb. I. 

EDGAR KENNEDY 

COMEDIES 

Blasted Event June 29 

BrIc-a-Brac 

la-Laws Are Out Mar. 2 

Leva en a Ladder Sept. 7 

Poisoned Ivory Nov. 16 



MIn. 



..8.... 
.11.... 



.21... 
.20ya. 



.20.. 
.21.. 



.20.... 
.201/,.. 



.21 

.18.... 
..2 ria. 
..2 ris. 



2i'/,.. 
18.... 

21 

19 

21 



.21.... 
.171/,.. 
.21'/,.. 



..7... 
..7... 
..7'/,. 



.4"/,, 
.4... 

.4... 



..20. 
..18. 



..H'/,.. 
..21'/,.. 
..21 .... 
..20'/,.. 



'35. 



.15... 
.20... 



.19... 
.19... 
.18... 
.20'/,. 

.21... 



Title Rel. Date 

Poisoned Ivory Nov. 16. 

Wrong Direction Nov. 16. 

MUSICALS 
Bubbling Over Jan. 5. 

Ether Waters 

Everybody Likes Musle Mar. 9. 

Henry the Ape Jan. 26. 

Bert Lahr 
No More West Mar. 30. 

Bert Lahr 
Sea Sore Apr. 20. 

MUSICOMEDIES SERIES 

(Ruth Etting) 

Derby Decade July 13. 

If This Isn't Love 

Southern Style Sent. 14. 

PATHE NEWS 
Released twice a week 

PATHE REVIEWS (1933-34) 
Released once a month 

PATHE TOPICS 
Released seven times a year 
RAINBOW 

PARADE CARTOONS 

Parrotvilie Fire Dept Sept. 14. 

Pastrytown Wedding July 27. 

SOGLOW'S "THE KING" 

CARTOONS 

Art for Art's Sake May M. 

Cactus King June 8., 

SPECIALS 

Century of Progress June IS. 

Grand National Irish 

Sweepstake Race, 1934... Apr. 2. 
La Cucaraeha 

StefD Duna-Don Alvarado 

(Technicolor) 

TODDLE TALE 

CARTOONS 

A Little Bird Told Me 

Along Came A Duck Aug. 10. 

Grandfather's Clock June 29. 

VAGABOND ADVENTURE 

SERIES 

Damascus June 8. 

Eyes on Russia Aug. 9. 

Gibraltar, Guardian el the 

Mediterranean May 4. 

Red Republic 



.21... 
.21... 



.19'/,.. 
..2 rIs. 



.19.... 
..2 ris. 



.21'/,.. 
.22.... 
.20.... 



.8... 
.1 ri. 



.10.... 
.201/,.. 



..I ri. 
.11... 



10... 



STATE RIGHTS 

FILM EXCHANGE 
Desert Dangers I6 

BEVERLY HILLS 

EXCHANGE 
What A Man Thinks 25. 



UNITED ARTISTS 

Title Rel. Date 
MICKEY MOUSE 
Camping Out Feb. 16.. 



Playful Pluto Mar. 16.. 

Gulliver Mickey May 19.. 

Mickey's Steamroller. .. .June IS.. 
Orphans' Benefit ...... .Aug. 1 1 . . 

Mickey Plays Papa Sept. 29.. 

The Dognappers 

SILLY SYMPHONIES 
Grasshopper and the 

Ant. Tho Feb. 23.. 

Funny Little Bunnies. ... Mar. 30. . 

The Big Bad Wolf Apr. 20.. 

The Wise Little Hen. ...June 7.. 

The Flying Mouse July 12.. 

Peeuller Penguins Sept. 6.. 

Goddess of Spring, The.. Nov. I.. 



..8.. 
..9.. 



..I rl.. 
..7.... 
..8.... 



UNIVERSAL 



Rel. Date 
..Oct. I.. 



Title 

CARTUNE CLASSICS 
No. I— Jolly Little Elves 
GOING PLACES 
with LOWELL THOMAS 

No. I Sept. 10. 

No. 2 Oct. 8.. 

No. 3 Nov. 5.. 

No. 4 Dec. 3.. 

No. S Dec. 31 . , 

GOOFYTONE NEWS 

No. 7 Apr. 30. 

OSWALD CARTOONS 

Annie Moved Away May 28. 

Chris Coiumbo, Jr July 23. 

DIzzie Dwarf Aug. 6. 

Gingerbread Boy Apr. 16. 

Goldilocks and the Three 

Bears May 14. 

Happy Pllgrimt Sept. 3. 

Kings Up Mar. 12. 

Park In the Spring Nov. 12. 

Robinson Cruso, ir 

Sky Larks Oct. 22. 

Wax Works. The June 25. 

William Tell July 9. 

Wolf. Wolf Apr. 2. 

STRANGE AS IT 
SEEMS SERIES 

No. 38— Novelty Apr. 23. 

No. 39— Novelty May 21. 

STRANGER THAN 
FICTION SERIES 

No. I— Novelty Aug. 27. 

No. 2— Novelty Sept. 24. 

No. 3— Novelty Oct. 22. 

No. 4— Novelty Nov. 19. 

No. 5— Novelty Dec. 17. 

UNIVERSAL COMEDIES 

At the Mike Oct. 10. 

(Mentone No. S-A) 

Beau Bashful June 

Herbert Corthell 

Demi Tasse Oct. 3, 

(Doane Musical No. t) 
Ed Sullivan's Headllners. . .May 2 
(Mentone No. 10) 

Fads and FanelM Aug. 22 

(Mentone No. 13) 



MIn. 
.1 rl.. 



.B... 
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.1 ri. 
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.7... 

.9... 



.»... 
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6.. 



..2 ris. 
.21.... 
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2-A) 



Title 
Financial Jitters 

Eddie Nugent- 
Gray Sutton 
Good Time Henry 

Henry Armetta 
Gus Van and 

His Neighbors 

(Mentone No. 
Heartburn 

Sterling Holtoway 
Hits of Today 

(Mentone No. 12) 

Just We Two 

Night in a Night Club, A. 

(Mentone No. I-A) 
Oh What A Business 

(Mentone No. 5-A) 
Pest, The 

(Mentone No. 9) 
Picnic Perils 

Sterling Hoiloway 
Pleasing Grandpa 

Sterling Hoiloway 
Soup for Nuts 

(Mentone No. II) 
Sterling's Rival l^omeo... 

Sterling Hoiloway 

There Ain't No Justice... 

Corthell and Hurst 
Tid Bits 

(Doane Musical No. 2) 
Well, By George 

(Mentone No. 4-A> 

Georgie Price 
World's Fair and Warmer. 



Rel. Date 

May 3.. 

.Sept. 19. . 

.Apr. II.. 

.Aug. 15.. 

.Aug. 8.. 
Sept. 2.., 

.Nov. 28.. 

.Apr. 18.. 

.July 18.. 

.June 20.. 

.June 27.. 

.Nov. 14.. 

.Mtiis'.'. 

.Oct. 24.. 
.Oct 31.. 



MIn. 

.28.... 

.18.... 

...... 

..trie. 

.19.... 
.18.... 

..2 ris. 

.11.... 

.21.... 

.20.... 

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Title 



Rel. DiU 



..2 ris. 

'.ii. 

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Oct. 17. 



.22.... 



3.. 
17.. 



2,' 



26, 



VITAPHONE SHORTS 

Title Rel. Date 

BIG V COMEDIES 
No. 16 — Salted Seanuts June 2.. 

Chas. Judels-George Qlvot 
No. 17 — The Prize Sap June 23.. 

Ben Blue 

No. 18 — Art Trouble June 23.. 

Harry Gribbon 
No. 19 — My Mummy's Arme.July 28.. 

Harry Gribbon 
No. 20 — Daredevil O'Dare. . Aug. 1 1 . . 

Ben Blue 

1934-35 

All Sealed Up Svt. IS.. 

Ben Blue 

Fireman's Bride, The 

Shemp Howard- 
Daphne Pollard 
Oh Sailor Behave Sept. 29.. 

El Brendei 
Smoked Hams Oct. 20.. 

Shemp Howard- 
Daphne Pollard 
Bo You Won't T-T-T-T«lk. .Nov, 

Roscoe Ates 
Out of Order Nov, 

Ben Blue 
Vacation Daze ..Dec, 

Jenkins & Donnelly 
Once Over Light Jan. 

Roscoe Ates 
Radio Scout Jan. 

El Brendei 
Herb Williams Feb. 9,' 

BROADWAY BREVITIES 
No. 25 — Service with a 

Smile July 28. 

Leon Errol 

(Technicolor) 
No. 26 — Darling Enemy June 8. 

Gertrude Nlesen 
No. 27— Who Is That GIriT.June 16. 

Bernice Claire- 

J. Harold Murray 
No. 28 — King for a Day June SO. 

Bill Robinson 
No. 29 — The Song of Fame .July 7. 

Ruth Etting 
No. 30— The Winnab July 21. 

Arthur and Florence Lake 
No. 31— The Mysterious 

Kiss Aug. 4. 

Jeanne Aubert 
No. 32— The Policy Girt. ...Aug. II. 

Mitzi Mayfair-Roscoe Alls 

1934-1935 

Syncopated City Sept. I. 

Hal LeRoy-Derothy Dare 
Paree, Paree Sept. 8. 

Dorothy Stone-Bob Hope 
Good Morning Eve Sept. 22. 

Leon Errol 

(Technicolor) 
No. Contest Oct. 8. 

Ruth Etting 
Off tho Beat Oct. 18. 

Morton Downey 
The Flame Song ...Oct. 27. 

Bernice Claire- 

J. Harold Murray 
Gem of the Ocean Nov. 19. 

Jeane Aubert 
Gypsy Sweetheart 

Winifred Shaw- 
Phil Regan 
Hear Ye! Hear Ye! Dec. 22. 

Vera Van and the 

Yacht Club Boys 
Spain In the Neck Jan. 12,' 

Tito Gulzar-Armida 
What, No Menf Nov. 24. 

El Brendel-Phll Regan 
Soft Drinks & Sweet Music. Dee. 

George Price 
Show Kids Jan. 

Meglln Kiddles 

Tad Alexander 

Cross & Dunn Jan. 9,': 

Cher Chez La Femme 

Jeanne Aubert Feb. 2,' 

Hal LeRoy & Dorothy Lee. . Feb. 22,': 

LOONEY TUNES 
No. 9 — Buddy's Beartats.. June 23. 
No. 10— Buddy the Woods- 
man 

No. II — Buddy's Crieus 

No. 12 — Buddy the Detective 

No. 13— Viva Buddy 

1934-35 

Mo. I — Buddy's Adventurfs 

No. 2— Buddy the Dentist 

No. S— Buddy of the 
Legion 



.17.... 
.18.... 

.20.... 



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i..2 ris. 
i..2 ris. 
i..2 ris. 

.21.... 

.18.... 

.20.... 

.18.... 
.IS.... 
.28.... 

.18.... 
.20.... 

.20.... 
.11.... 
.It.... 

.21.... 
.20.... 
.10.... 

.20.... 
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.2 ris. 



8... 
5,'35 



..2 ris. 
21.... 
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.2 ris. 
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.1 ri.. 
.1 ri.. 
. 1 rl . . 
.1 ri.. 

.1 ri . 
.1 ri.. 



MELODY MASTERS 
A Jolly Good Fellow July 9 10... 

B. A. Rolfe 
Ben Pollock and Band Aug. 4 It... 

1934-35 

Mlrrore Sept. 8 II... 

Freddy Rich &. Orchestra 

Phil Spitalny and his 

Musical Queens .Oct. 6 10... 

Richard Himber & 

His Orchestra Nov. 3 10... 

Don Redman & His Band. .Dec. 29 1 ri. 

Will Osborne & His Or- 
chestra Dee. 1 1 ri. 

A & P Gypsies Jan. 26,'35..l rl. 

Harry Horlick 

Charlie Davis &. Band Feb. I6,'35..l rl. 

MERRIE MELODIES 
Why Do I Dream Those... 

Dreams? June 30 7 ... 

The Girl at tho 

Ironing Board I ri. 

The Miller's Daughter I ri. 

Shake Your Powder Puff I rj. 

Rhythm in the Bow I rl. 

1934-35 (In Color) 

No. I — Those Beautiful Dames 7... 

No. 2— Pop Goes My Heart I rl. 

No. 3— Mr. &. Mrs. is the 

Name ' ' • 

No. 4— When Do We Eat I rl- 

MUSICAL WORLD JOURNEYS 
E. M. NEWMAN 

Central America June 23 10... 

Dark Africa Aug. II 10... 



MIn. 


A Visit to the South Sea 






10.. 




July 


21.... 


20.... 


SEE AMERICA FIRST 
E. M. NEWMAN 








20.... 




Oct. 


27... 


II.. 






Nov. 


17... 


II.. 
10.. 


20.... 




Dec. 


8... 




No. 4 — Remember the 






1 rl 


10.... 




Dec. 


20. , . 




Jan. 


I9,'35 


.1 ri 


IB.... 


No. 7 — Blue &. the Gray.. 


Feb. 


9,'35 


.1 ri 
. 1 rl 



JOE PENNER COMEDIES 

(Reissues) 

Service Stripes May 5 1 rl.. 

Where Men Are Men May 12 2 ris. 

A Stuttering Romance May 19 Iri.. 

Toreador May 26 2 ris. 

PEPPER POT 

No. 22— Radio Reel No. 2.. June 16 10 

No. 23— Dad Minds the 

Baby July 14 9.. 

No. 24— At the Races July 21 10.... 

Edgar Bergen 

No. 25 — The Stolen Melody. July 28 10 

No. 26 — Camera Speaks... .Aug. II 9 

1934-35 

Little Jack Little Sept. 1 9.... 

Radio Reel No. I Sept. 15 9 

Mr. and Mrs. Jesse Crawford .-S'ot. 29 9 

Vaudeville Reel No. I Oct. 13.... 1 1 

Movie Memories Oct. 27 ! 

Songs that Live Nov. 10 9 

Gus Edwards 
Two Boohs in a Balloon 

Edgar Bergen 

Good Badminton Nov. 24 1 

Animated Puppet Novelty. .. Dec. 15 1 

Listening In Dec. 8 1 

Radio Reel No. 2 

Vaudeville Reel No. 2 Dec. 29 I 

Harry Von Tilzer Jan. 5,'35..1 

Chas. Ahearn Jan. 19,'35..1 

Movieland Review No. 2. ..Feb. 2,'35..l 
Eggs Mark the Spot Feb. 9, '35.. I 

Radio Reel No. 3 
Vaudeville Reel No. 3 Feb. I6,'35..l 



SECI/4L$ 

(EACH SERIAL 12 EPISODES OF 2 RLS.) 
Title Rel. Date MIn. 

FIRST DIVISION 



Young Eagles July 

Boy Scouts 



.2 ria. 
(each) 



MASCOT 



Burn 'Em Up Barnes June 16. 

Jack Mulhall-Lola Lane- 

Frankle Darro 
Law of the Wild Sept. 5. 

Rex. Rln Tin Tin. Jr. 

Ben Turpin, Bob Custer 
Lost Jungle. The Apr. I . 

Clyde Beatty 
Mystery Mountain 

Ken Maynard 
Mystery Squadron .. 

Bob Steele 



.2 ris. 
(each) 



..2 ris. 
(each) 



Jan. 



..2 ris. 

(each) 
..2 ris. 

(each) 
..2 ris. 

(each) 



PRINCIPAL 



Return of Chandu. The Oct 

Beia Lugosi-Maria Alba (Seven reel feature 
followed by eight 
two reel episodes) 



UNIVERSAL 



Red Rider. The 

Buck Jones 
(IS episodes) 

Tallspin Tommy Oct. 

Maurice Murphy- 
Noah Beery. Jr. 
(12 episodes) 

Vanlshino Shadow. Tl)e Aor. 

Onslow Stevens-Ada Ince 



July 16. 



..20.... 
(each) 



.20.... 
(each) 



.20 

(eack) 



80 



MOTION PICTURE HERALD 



November 10, 1934 



CLASSIFIED 
ADVEKTISING 



i. 



the great 
national medium 
for showmen 



Ten cents per word, money-order or check with copy. Counf initials, box number and address. Minimum insertion, 
$1. Four insertions for the price of three. Contract rates on application. No borders or cuts. Forms close 
Mon'^'^ys at 5 P.M. Publisher reserves right to reject any copy. Address correspondence, copy and checks to 
MOTION PICTURE HERALD. Classified Dept., 1790 Broadway, New York City 



USED ECUII^AiENT 



UNUSUAL BARGAINS IN USED OPERA 
chairs, sound equipment, moving picture machines, 
screens, spotlights, stereopticons, etc. Projection 
machines repaired. Catalogue H free. MOVIE 
SUPPLY COMPANY, Ltd., 844 So. Wabash Ave., 
Chicago. 

BARGAIN SIZZLERS— NATIONAL EXHIBITOR 
headquarters for guaranteed equipment: Simplex- 
Powers 6B projectors — mechanism; Peerless — Strong — 
Brenkert — Gardiner — Morelite refJector arc lamps; 
Strong — Garver — Baldor rectifiers: GE — Simplex-Maz- 
da lamphouses — regulators: Mercury arc rectifiers — 
generators; Simplex double and single bearing move- 
ments: Cinephor-Ross — Superlite lenses: Soundheads — 
amplifiers — speakers — portables: Swapping and trading. 
Before you buy consult MONARCH THEATRE 
SUPPLY CO., Memphis, Tenn. 

BIG BARGAINS IN UPHOLSTERED OPERA 
chairs and Simplex projectors. Everything for the 
theatre at "live and let live" prices. BLAND BROS., 
1018 S. Wabash, Chicago, 111. 



NEM^ ECUIE^yHENT 



RCA PHOTOPHONE REPLACEMENT PARTS. 
We stock a complete line of parts for Photophone 
equipment. Write for our catalog and price*. {1503 
and 11432 sprockets, $5.00 and $2.00; J1741 and J1797 
film tension springs, $1.00 and 75c; stripper plates, 70c; 
ttl616 brushes, $1.00; S22491 belts, 50c: Storage battery 
eliminators, $135.00; "B" battery eliminatori, $25.00. 
Dealers and jobbers write for our catalogs. AUDIO 
EQUIPMENT MAINTENANCE, INC., 596 St. Marka 
Ave., Brooklyn, N. Y. 

NO ARMISTICE HERE— OUR FIGHT TO LOWER 
prices continues — exciter lamps, 39c; 2% gal. ex- 
tinguishers, new, $7.95; typewriter slides, box 89c; 
projector oil, 79c gal.; Jensen Western Electric 
type Wide Range speakers, $19.50; AC carbons 60% 
off; Powers, Simplex replacement parts, 32% off. 
S. O. S. CORP., 1600 Broadway, New York. 



SCUND ECUII^MENT 



SOUND TUBES IN ORIGINAL FACTORY 
sealed cartons at bargain prices: 20S-D, $2.25; 242, 
$6.00; 264- B, 50c. Nationally advertised brand. Used 
by many large circuits. BOX 474, MOTION 
PICTURE HERALD. 

"PERFECT SUCCESS — CLEAR, DISTINCT," 
says Harmony Theatre, Harmony, Minn. "No trouble 
whatever, very pleased." Investigate SOS Wide 
Fidelity, then order from S. O. S. CORP., 1600 
Broadway, New York. 



I^I^INTINe SEI^VICE 



DODGERS 3 x 6— 50c— 1,000. KROY PRESS, 326 
N. Queen, York. Pa. 



EI^USIiES AND 
SU[)|:>LIE$ 



SIGN PAINTERS' BRUSHES AND SUPPLIES 
Write for FREE catalog. DICK BLICK COMPANY, 
Box 43, Galesburg, Illinois. 



eENEI^AL 
ECUII^MENT 



DO NOT LET YOUR CHAIRS FALL APART- 
re-upholster them yourself, and save money. Can 
supply in any quantities and any quality, gfain, color, 
finish— imitation Spanish leather goods — cheaper than 
you can buy direct from mills. BLAND BROS., 1018 
S. Wabash, Chicago, 111. 

We solicit your orders and inquiries — THE QUEEN 
FEATURE SERVICE, INC., BIRMINGHAM. ALA- 
BAMA. Complete theatre equipment and supplies. 
''The Independent House of Quality." Established 
1913. 



YOU WANT AN EXTRA MAIN DRIVE GEAR 
on hand, our price, $4.00; bargain prices at all times. 
CROWN, 311 W. 44th St., New York. 

DOES EXTENDED FREQUENCY MAKE MY 
sound obsolete? No, indeed, according to free bulletin 
QF, explainmg "Tweeters," "Woofers" and other 
sound engineer's secrets. BOX 477, MOTION 
PICTURE HERALD. 



WANTED TC DDT 



SPOT CASH FOR SIMPLEX, POWERS. RE- 
flector lamps, generators, rectifiers, lenses, sound 
equipment, portables. BOX 389. MOTION PICTURE 
HERALD. 



NEED CASH? WE BUY OLD CHAIRS! PARTS, 
accessories. Best prices paid. Regardless age, make, 
condition. GENERAL SEATING CO., Chicago, 111. 

HIGHEST PRICES PAID SIMPLEX, POWERS, 
arc lamps, rectifiers, lenses, portables. Stocks 
liquidated. Strictly confidential. BOX 476, MOTION 
PICTURE HERALD. 



TtiEATDES ECC SALE 



MOTION PICTURE THEATRES, SEND FOR MY 
LIST. McINTYRE, 312 Lisbon, Buffalo, N. Y. 



TDAINING 


SCUCCLS 


LEARN MODERN THEATRE MANAGEMENT. 
Catalog free. THEATRE MANAGERS INSTI- 
TUTE, 315 Washington St., Elmira, New York. 


DCSITICNS 


WANTED 



PROJECTIONIST— 18 YEARS' EXPERIENCE, 
references. BOX 468. MOTION PICTURE HERALD. 

LIVE- WIRE PROJECTIONIST — BEST REFER- 
ences — reasonable — go anywhere — inquiries invited. 
LEN O'MELIA, 1627— 12th Ave., So., Birmingham, 
Ala. 



SALESMEN WANTED 



REAL MONEY FOR SALESMEN IN SOUND 
equipment field. Theatre sound division of large, 
well established concern has a limited number of 
territories open to high-grade salesmen. The prod- 
uct is widely recognized for quality and represents 
the greatest value in this field. This is an opportunity 
for unusual earnings on an attractive commission 
basis. Please give all necessary information in your 
first letter. BOX 472, MOTION PICTURE HERALD. 

WANT LIVE-WIRE AGENTS ANYWHERE TO 
sell nationally advertised sound projection equipment, 
portable and permanent supplies, parts, etc. BOX 
475, MOTION PICTURE HERALD. 



EXECDTIVE 
DCSITICNS 



UNUSUAL OPPORTUNITY FOR HIGH-GRADE 
sales manager. Large, well-estabUshed, well-financed 
concern seeks a sales manager for its theatre sound 
equipment division. High-grade executive of demon- 
strated initiative and ability. To the right man 
an attractive proposition will be offered on a basis 
of salary plus an opportunity for additional earnings. 
To receive consideration, your letter must disclose 
all we ought to know about you. BOX 473, MOTION 
PICTURE HERALD. 



INSDI^ANCE 



W. VAN GELDER, 175 W. JACKSON BLVD. 
Phone: Wabash 0173. Specializing in motion picture 
theatre insurance. 



DAN NEDS AND 
SHCW CADDS 



ADVERTISE YOUR ATTRACTIONS WITH 
hand painted, rainproof banners and showcards. The 
best cost no more— one day service. DRYFHOUT 
SIGNS, 728 So. Wabash Ave., Chicago, 111. 



THEATRES WANTED 



WANTED LEASE OR BUY THEATRE IN TOWN 
over four thousand population, Western states pre- 
ferred, details first letter. BOX 471, MOTION 
PICTURE HERALD. 



TRAILED SERVICE 



TRAILERS TO ORDER, PLAIN 7c FOOT, ART 
titles 8c foot. Animated titles movmg backgrounds, 
ICte foot. BLACHE FILM LABORATORIES, 292 
Turk St., San Francisco. 



Proof of 

PREEMINENCE 



THE claims made for Eastman Super- 
Sensitive ''Pan" have been borne out 
again and again by its contributions to the 
greatest motion-picture successes. It is ac- 
tual performance that proves the preemi- 
nence of this Eastman film, and that gives 
it its unrivalled acceptance among camera- 
men everywhere. Eastman Kodak Com- 
pany. (J. E. Brulatour, Inc., Distributors, 
New York, Chicago, Hollywood.) 



EASTMAN Super-Sensitive 
Panchromatic Negative 



US 



L-A-D-E-E-Z and GENTLEMEN, introducing 



JOE PENNER of radioland to the movie 



audiences of the 
i n-t-r-o d u-c i-n-g a 



^ wurruld and 



%mrX WINN AH! 



That lad is funny/TliS^and make 
no mistake/ and he's^nl kind of 

comedian that makes \ /i^ whole fami- 



lies pushovers for laughs^ 

' HOLLYWOOD REPORTERS 

"COLLEGE RHYTHM 





Ik 



hAnry Brian c J;, a Paramount 

T^Z A»-A--rby Mormon Toorog 
PUtore by Gordon 

«■ "^^^^-^ Three Cheers for love , 

?oWe A Number From OneTo 
Rhythm - '""^ 




>»^OTION PICTURE 

HERALD 

.CONSOLIDATION OF EXHIBITORS HERALD-WORLD AND MOTION PICTURE NEWS 




SOVIET PROPAGANDA 
AIDED BY NEW YORK 
PRESS ACCLAIM 

An Article hy TERRY RAMSAYE 



1 Two Sections — Section One 





yOl 1 17 KIO 7 Entered as second-class matter, January 12, 1931, al the Post Office, at iVeu; York. .V. Y.. under t 
1 • ' 1 INW. / lished Weekly by Quigley Publishing Co., Inc.. at 1790 Broadway. New York. Subscription. $3.00 


he act of March 3. 1879. Pub- MOV 1 "3 
J year. Single cofi-es, 25 cents. '^^T. 1 / 


1934 



show «" "° „ hove goW 

isn't q"'*®' 



' "lost soy I ♦I.. , 
"'""^•"■e to " 

•'''Wpi/gr,.^ " »'"ce one 
^hof ot nyy '°<"^ o 

«'--<"-9reot.or''°'''«'--« 





A Frank Borzage Producfion 
A Firsf Nalional Picture 
Vitagraph, /nc, Dis(ribu(ors 



SMASHES RIALTO RECORDS 



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HELD OVER FOR 2nd WEEK! 



Jill «:TJ '3 IMiiil^^^^^ 



ii|||il'fiml 



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Continuous S. R. 0. as Broadway reads critics' unprecedented praise 



^mak "'I'li 



"WW 



l|||pni|iji:-s;i||iii|iiii|iiij||-!MiiiE^ 

!lit:./lii|iii||iiiiii 



New York Times: 



ir "Mark 'The First World War' down as a mem- 

|'>'"' orable and infinitely important document which should 

be distributed in every civilized nation. If any motion picture 
is assured of enduring life, this is the one." 



''I III !' il'l , ,df.i 



" I !i 



N. Y. Daily News: 

""k * * Va* I An amazing series of 
pictures. Stallings' work in editing and 
explaining makes them the most thrilling 
of their kind." 



11 



ii 



jV. Y. Evening Post: 

"Notonly a splendid example 
of dramatic narrative; it is an 
Kisiorical document which 
deserves immortality. The 
episodes depict with singu- 
lar power the bitterness and 
devastation of the struggle." 

N, Y. American: 

"impressive as a miracle, the 
Great War is waged again, 
and not a million history 
books can change the facts 
that confront us in this 
breathing, bloody massing 
of actual events. Laurence Stal- 
lings and Truman Talley merit 
decoration with a new order." 





EDITED BY LAURENCE STALLINGS 

Produced by Truman Talley 

(In association with Simon & Schuster) 



ill 



iiiii''- ,\ 



N Y. Sun: 

'Not a picture to be casually seen and 
lightly forgotten. This is reality. No 
one who reads the newspapers, 
who wonders what is coming 
next should miss 'The First 
World War'." 



N. Y. Daily Mirror: 

"The greatest of war films. Don't 
miss it. War is pictured with all its 
pitiless horror, pictured with stirring 
detail" 



N. Y. Herald-Tribune: 

The most exciting, vitally 
dramatic and inescapably 
powerful war chronicle that 
the camera eye has yet 
recorded. The whole thing 
is little short of over- 
whelming in its power. 

N. Y. Eve. Journal: 

"There is much more to this 
picture than a harrowing 
camera record of carnage. 
It is a searing reminder, a 
pictorial history of a world 
in which history repeats it- 
self. The picture will leave 
you emotionally limp. Seeing 
it is a terrific experience." 

N. Y. World-Telegram: 

"Without hesitation, I offer you 'The 
First World War' as the most im- 
portant and powerful plea for 
peace the cinema has yet pro 
duced. It is a stark, grim, 
biting plea. 



III',,"" 



i 




mm 

ill|iii!!'h 



I i l^ 



mv .„iii ' -''' 



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Smash Showmanship Campaign Thrills Broadway 



MOTION PICTURE HERALD 



Vol. 117. No. 7 




November 17, 1934 



MR. RICE QUITS 

MR. ELMER RICE, 42 years of age, with some two 
decades with the stage and Broadway, one of the 
most able dramatists of the period, has decided to 
"retire from the Broadway theatre," and perhaps the theatre. 
He has said so in public, so there has been much discussing. 

The newspapers would not have been so excited about it, 
except for the fact that in a lecture up at Columbia University, 
Mr. Rice spent eight minutes of his hour on the drama, doing 
some considerable damning of the Broadway critics. The re- 
porters developed their story out of the eight minutes, and 
so, says Mr. Rice in a piece in the New York Times of Sunday 
last, got the picture rather out of drawing. News is like that, 
as Mr. Rice knows so well. He should not vigorously object, 
however, because drama, seeking punch, even as newspapers 
do, is like that too. Real realism on page or stage would be 
as tedious as living in this tedious world. If you do not believe 
it read Theodore Dreiser. 

But we were talking about Mr. Rice, and because so much 
of what he has said and is said about him, pertains to the same 
audience and show world served by the motion picture. 

Mr. Rice, it seems, has arrived at his decision by reason of 
the fact that dramatic art is dominated by the show business. 
He has found what all men come to know, that a very little 
art goes a long way in business. He has been annoyed by the 
critics merely because they were working for the business in- 
stead of the art. He ought not to blame them for that. He 
might well realize that newspapers are enterprises for the sale 
of a product manufactured from spruce pulp and ink and that 
the hired hands can not do much about it. 

It is proper enough for Mr. Rice to quit Broadway if he 
v/ants to, and it is a lot more sensible of him to do that than 
to cry for the reformation of Broadway. He says: "Most of 
the mature people I know find it impossible to take the Broad- 
way theatre seriously. . . ." 

The point we are getting to is: Who the hell said it was 
important to take Broadway or the drama seriously? If the 
public which supports Broadway wants balogney It is entitled 
to It, sliced any way it likes It. 

But there Is no point In expecting people to buy seats In 
which to grow wrinkles thinking. If they want to think, they 
need not pay an admission price for a place to do it In. 

Mr. Rice and all the amusement world should be happy that 
the race Is so dumb. If the public was Intelligent It would be 
very difficult to make a living. Thinking leads to pains in the 
neck. Let us leave uplifting, education and social movements 
to their specialists. This is the show business. 

AAA 

Our TrI-Ergon department does not appear this week owing 
to a lack of excitement. 



MESSAGES DELIVERED 

THE "What the Picture Did for Me" pages of Motion Pic- 
ture Herald, written by exhibitors for exhibitors as a coop- 
erative service, are also the pages that get the most thumb 
prints from Hollywood's players. Here and there among the 
players are persons who work at their work and study it. They 
will be found to be readers of "What the Picture Did for Me." 

In mind at the moment Is a woman character player of supe- 
rior ability, who has steadily enhanced her earning power by 
her work before the camera. She has filed in her scrapbooks 
every opinion on the pictures in which she has played that has 
appeared In these pages for three years. She knows some- 
thing about where pictures in general are tending and where 
she is going. 

Another, a producer, experienced In the ways of exploitation 
and exhibition, checks every comment on his product in "What 
the Picture Did for Me." In recognition of favorable mention 
he sends out a polite form letter. In recognition of unfavor- 
able mention he sends out a much more polite letter which is 
not a form but an argument and a sales talk specially written 
for the occasion. 

The pleasing point is that the Herald does deliver the ex- 
hibitor's message — every week. 

AAA 

HANDBOOK --BUT WHOSE HAND? 

// K A OTION-PICTURE Study Groups— Handbook for the 
/\ /l Discussion Leader," by Elizabeth Watson Pollard, is 
' V I just now published by the Bureau of Educational 

Research, Ohio State University, in cooperation with The 

Payne Fund. 

This document, as one might well anticipate from the title 
page, is a further fruiting of the labors of the Reverend 
William Harrison Short of the Motion Picture Research Coun- 
cil, an organization mainly famous for Its list of ex-presidents. 
Its pages reflect rather more of the Short version of the re- 
searches Involved than the reports of the researchers, and Its 
citations therefore lead one more to the pages of the popular, 
so to speak, report of reports written, to make Dr. Short's story 
stand up, by Mr. Henry James Forman. 

The advent of this little volume, neatly and appropriately 
bound In red, reminds one that the publicity endeavors of the 
motion picture Industry might well encompass more attention 
to creative and positive expressions. Some excellent work is 
done from time to time keeping the industry out of trouble 
and out of print on destructive texts, but too much of the 
ex parte expression anent the screen is being left to persons 
who are serving personal causes. There Is indicated an assign- 
ment for public relations counsellors. Some current research 
Is calculated besmirch. 



MOTION PICTURE HERALD MARTIN QUIGLEY. Edi+or-in-Chief and Publisher 

Incorporating Exhibitor's Herald, founded 1915; Motion Picture News, founded 1913; Moving Picture World, founded 1907; Motography, founded 1909- The Film Index 
founded 1906. Published every Thursday by Quigley Publishing Company, 1790 Broadway, New York City. Telephone Circle 7-3100. Cable address "Quigpiibco New York '' 
Martm Quigley, Editor-in-Chief and Publisher; Colvin Brown, Vice-President and General Manager; Terry Ramsaye, Editor; Ernest A. Rovelstad Managing Ed'itor- Chicago 
Bureau, 407 bouth Dearborn Street, Edwin S. Clifford, manager; Hollywood Bureau, Postal Union Life Building, Victor M. Shapiro, manager; London Bureau Remo House 310 
Regent Street, London W I, Bruce Allan, cable Quigpubco London; Berlin Bureau. Berlin-Tempelhof, Kaiserin-Augustastrasse 28. Joachim K. Rutenberg, representative; Paris 
Bureau. 19. Rue de la Cour-des-Noues. Paris 20e, France, Pierre Autre, representative, cable Autre-Lacifral-20 Paris; Rome Bureau, Viale Gorizia. Rome, Italy. Vittorio Malpassuti. 
representative, Italcable, Malpassuti, Rome; Sydney Bureau, 600 George Street, Sydney. Australia. Cliff Holt, representative; Mexico City Bureau. Apartad'o 269. Mexico City! 
Mexico. James Lockhart representative. Member Audit Bureau of Circulations. All contents copyright 1934 by Quigley Publishing Company. Address all correspondence to 
the New York Office. Better Theatres, devoted_ to the construction, equipment and operation of theatres, is published every fourth'week as section 2 of Motion Picture Herald. 
Other Quigley Publications; Motion Picture Daily. The Motion Picture Almanac, publish'-d annually, and the Chicago^n. 



8 



MOTION PICTURE HERALD 



November 17, 1934 



THIS WEEK--- 



MEXICAN REVISION 

Fair and liberal treatment of the film 
industry in Mexico in all its phases is pro- 
vided in a measure drawn by the state 
department at the instance of President 
Rodriquez to amend the federal constitu- 
tion, clarify other laws concerning the in- 
dustry, it is reported by James Lockhart, 
Herald Mexico City correspondent. The 
bill has been submitted to the legislature. 
The legislation, result of long study, is ex- 
pected to be highly beneficial to importers. 
A government censorship regulation is in- 
cluded. . . . 

ENGLISH FIELD 

In serious drama, musicals, English pro- 
ducers should find their production goal, 
last week, back In London from the United 
States, declared Gaumont-British produc- 
tion chief Michael Balcon. "I think British 
producers have demonstrated their ability 
already insofar as straight drama is con- 
cerned. . . . Where musicals are concerned, 
the record of British producers stands on 
its own." ... 

BETTER BUSINESS 

Film salesmen in the midst of the new 
season selling report theatre business gain- 
ing in the. Kansas territory, with the out- 
lool full of promise. One indication cited 
by the salesmen is the fact that exhibitors 
are paying more for film than last year 
and registering no objection. Kansas was 
one of the states hardest hit by the recent 
drouth. . . . 

IMPROVEMENT 

Improvement in the theatre supply busi- 
ness, chiefly as a result of the Federal 
Housing Administration loans to theatre 
owners, partly due to improved general 
conditions, was cited last week by J. E. 
Robin, president of the Independent 
Theatre Supply Dealers Association, at a 
New York board meeting. The next an- 
nual convention will be at the Edgewater 
Beach Hotel, Chicago, in May. . . . 

FARNOL RESIGNS 

Lynn Farnol, for seven years general 
press representative for Samuel Goldwyn, 
has resigned, planning to enter the general 
advertising field, and is understood to have 
joined Donahue and Coe, advertising 
agency, which recently added to its ac- 
counts the Music Hall in New York, for- 
merly handled by Lord and Thomas. . . . 

DISTRIBUTION DEAL 

A reciprocal distribution agreement be- 
tween British International Pictures and 
First Division is said to have been the sub- 
ject of discussions in London between Wil- 
liam M. L. Fiske, III, who recently acquired 
an interest in First Division, and Arthur 
Dent of B. I. P. . . . 



FILM AS SALESMAN 

In one week a motion picture will be 
seen by more persons than could be 
reached by 1,000 salesmen in a year, it 
was estimated by Arthur W. Kelly, United 
Artists vice-president, cabling from Tokyo 
to New York in the course of a globe- 
circling trip. The estimate was included In 
Mr. Kelly's expressed opinion that Ameri- 
can manufacturers and exporters "owe a 
debt of gratitude" to producers for open- 
ing new markets constantly for their 
goods. . . . 

LOSSES CUT 

Kelth-Albee-Orpheum and subsidiaries 
last week reported net loss for the 39 weeks 
ended September 29, of $168,546.35, after 
all charges, which compares with net loss 
of $552,792.60 In the corresponding period 
last year, including net loss of $124,836.16 
on Orpheum Circuit, declared bankrupt in 
January, 1933. B. F. Keith Corporation 
and subsidiaries last week reported net loss 
of $173,603.75 for the period, comparing 
with net loss of $354,038.53 in the cor- 
responding 1933 period. . . . 

ALL-COLOR FILM 

Walter Wanger, producing independent- 
ly for Paramount release, plans "Vogue of 
1935," musical fashion film, to be done 
entirely in the new three-color Technicolor 
process. An all-star cast Is planned for 
the feature. . . . 




/;/ This Issue 

Soviet propaganda given New York 



press acclaim Page 10 
City joins film industry in industrial 

peace project Page 17 
Paramount plan ready in two weeks, 

says Emanuel Cohen Page 33 
Fifty Hollywood artists at work in 

London studios Page 32 

FEATURES 

Editorial Page 7 

The Camera Reports Page I 3 

J. C. Jenkins — His Colyum Page 66 

The Hollywood Scene Page 39 

The Cutting Room Page 45 

Asides and Interludes Page 15 

DeCasseres on the new plays Page 40 

DEPARTMENTS 

What the Picture Did for Me Page 67 

Showmen's Reviews Page 49 

Managers' Round Table Page 71 

Letters from Readers Page 58 

Technological Page 59 

The Release Chart Page 79 

Code Question Box Page 44 

Short Features on Broadway Page 62 

Chicago Page 62 

Box Office Receipts Page 63 

Classified Advertising Page 84 



IVY LEDBETTER LEE 

Ivy Ledbetter Lee, perhaps more than 
any other man responsible for the develop- 
ment in its highest form of publicity and 
public relations as a powerful instrument 
for molding public opinion, died last Fri- 
day of a brain tumor at St. Luke's Hospital 
in New York, at 57. More than 25 years 
in public relations, Mr. Lee was the counsel 
of big business, in the employ of such as 
the Rockefeller interests. . . . 

THE BERN CASE 

Incident to the investigation by a Los 
Angeles county grand jury of the official 
expenditures of District Attorney Buron 
FItts, there cropped up last week a reper- 
cussion of the investigation last year of the 
death of Paul Bern, production executive, 
husband of Jean Harlow, which was deter- 
mined a suicide. When records of the 
earlier grand jury were examined last week, 
the theory of Earl Davis, Bern's gardner, 
that the death was murder, not suicide, was 
revealed. It is understood, however, that 
the present grand jury has no interest in 
going further with the Bern case. . . . 

PRICE-CUTTING 

With double features, premiums and the 
like not permitted, Cleveland neighbor- 
hood houses are cutting prices to bolster 
attendance, with every Indication that a 
price-cutting battle is in prospect. With 
a contract minimum of 15 cents, certain 
situations which can cut no farther to meet 
reductions by competition, are expected to 
carry the matter to the local grievance 
board. ... 

MEYER PRAISED 

A statement was issued last week by Ed 
Kuykendall, president of the Motion Pic- 
ture Theatre Owners of America, express- 
ing regret that the organization is losing 
"so able a leader as Fred S. Meyer," re- 
cently named assistant to Carl Laemmie 
of Universal. . . . 

SHAKESPEARE ON STAGE 

Beginning December 3, Marc T. Nielson 
of Globe Productions, Ltd., and Aaron 
Jones of McVickers theatre, Chicago, will 
stage Shakespearean plays five times a day 
at the McVickers, Chicago film house, in 
addition to feature pictures. A complete 
repertory is planned, a new play to be 
presented each week with each feature 
picture change. . . . 

LICENSE FEES CUT 

Approved by the common council of 
Madison, Wis., last week were reductions 
in annual theatre licenses ranging from $50 
to $100. The new schedule: houses seating 
under 500, $50; seating 501 to 1,200, 
$100; more than 1,200, $200. Previous 
fees ranged from $150 to $300. . . . 



November 17, I 934 



MOTION PICTURE HERALD 



9 



FIRST ISSUE OF TIME'S TWO-REEL 
NEWS OPENS IN THEATRES DEC 20 



First Division To Release Dram- 
atized News re el Fortnightly; 
Exclusive Contract to One Ex- 
hibitor in Each of 3,000 Areas 

Formal announcement impended this 
week, at almost any hour, of the entrance 
into the motion picture industry of the pub- 
lishing interests of Time, the weekly news 
magazine, and of Fortune, class monthly, 
with a "dramatized" newsreel released 
every two weeks in two reels, to be physi- 
cally distributed through the new First 
Division exchange structure of Harry 
Thomas and the Curtis-Fiske-Ludington 
combination. Next season, the Time news- 
reel will be released every week, and even- 
tually, it will be made available twice weekly, 
according to present plans. Original plans 
called for a single reel weekly. 

The group comprising Nicholas S. Lud- 
ington, William Fiske III and John Curtis, 
known to possess able financial backing, pur- 
chased a 50 per cent interest in First 
Division a few weeks ago, and through their 
friendly relationship with the Time interests 
they are reliably reported to have suggested 
First Division to the publishers as an outlet 
for their reel. 

25% in First Division 

The contract is understood to be agreeable 
to both parties and counsel. When signatures 
have been affixed there probably will be dis- 
closed some of the details of an agreement 
whereby Time acquires an interest in First 
Division, reputed to be about 25 per cent, with 
option for the purchase of additional stock. 

That Time is to produce a dramatic reel has 
been known for months (Motion Picture 
Herald, August 25, page 11). It has been gen- 
erally understood, too, that First Division would 
distribute, although, at the outset, Henry R. 
Luce's Time organization is understood to 
have approached the owners of RKO's Pathe 
News for outright acquisition of that property, 
with distribution through RKO. Paramount 
Publix Corporation and Warner Brothers 
Pictures both had conversations with the pub- 
lishers for the reel. 

Acquisition of the semi-nnonthly news 
release by First Division is in keeping with 
the ambitions of the new and young Lud- 
ington-Fiske-Curtis group as partners of 
Harry Thomas to build that structure to 
a producer of both features and short sub- 
jects with a complete branch system ex- 
tending abroad. From the home office 
this week came forma! announcement of 
establishment of a production subsidiary, 
of which Mr. Ludlngton is president; 
Henry Hobart, vice-president and pro- 
ducer; Mr. Curtis, vice-president and treas- 
urer; Mr. Fiske, vice-president, and Frank 
Look, secretary. 

As to the exact relationship between the pro- 
duction and distribution companies a spokes- 
man at First Division said an announcement 
will be forthcoming in a few weeks. 

Headquarters of First Division Productions 
will be in Hollywood. At the eastern executive 



RUMOR HANDS HAYS' 
POST TO E. J. FLYNN 

Wednesday morning the news- 
papers reissued their perennial report 
of a successor to Will Hays. This time 
the story was that Edward J. Flynn, 
Democratic leader of the Bronx and 
patronage dispenser for James Farley 
in New York, "appeared to be slated 
to be 'the new movie czar'." Other 
reports had it that Mr. Flynn was 
"weighing" an offer of $125,000 a 
year from RKO. 

The newspaper story ignored the 
fact that Mr. Hays has a contract 
with some three years to run, and that 
currently there appears to be no in- 
ternal excitement in his organization. 

Insiders believed that the "riimor" 
might be traced to Mr. Flynn's joking 
ivith New York reporters. 

It appears that Mr. Flynn's politi- 
cal activities and other interests prob- 
ably ^fould not permit him to enter 
motion pictures. However, Radio offi- 
cials in Hollywood indicated he was 
traveling westward to "look over" the 
studio in the interests of Mike Mee- 
han's holdings in Keith - Albee - Or- 
pheum. Mr. Flynn and Mr. Meehan 
are quite friendly. 

The last prior report of "a sii-cces- 
sor to Will Hays" accompanied the 
stories of the resignation of General 
Hugh Johnson from the National 
Recovery Administration in Septem- 
ber. In that connection Motion Pic- 
ture Herald editorially commented 
on the frequency of such reports 
u/henever any public figure appeared 
to be unemployed, and remarked: 
"Succeeding Mr. Hays is likely to 
prove a very wearying occupation." 

— T. R. 



offices additional space has been taken on the 
23d floor of the RKO Building in Radio City. 

Curtis, Look* and Hobart will fly to Holly- 
wood in a few v^'eeks to take initial steps in es- 
tablishing studios in Hollywood. Planned im- 
mediately are eight features for 1934-35 release, 
shooting to begin January 1. 

Mr. Hobart, a pioneer in production and 
direction, came to the industry from American 
Telephone and Telegraph and its Western Elc- 
tric subsidiary, along about 1918, when he as- 
sumed general managership of William Ran- 
dolph Hearst's International Film Service Cor- 
poration, producing Cosmopolitan pictures. 
Later he became general manager of Cosmopoli- 
tan and subsequently went to the Radio studio 
as an associate producer. 

Time's first issue of the newsreel will appear 
in theatres December 20. Three test reels have 
been used for tryout performances in eastern 
cities. 

Time has been conducting physical experi- 



First Division Productions, New 
Subsidiary, To Make Eight 
Features for Current Season, 
With Henry Hobart at Studio 

ments with the idea for six months. To assure 
its crystallization the management is prepared 
at once to enlist the gootlwill and circulation 
of the weekly magazine, of Fortune, and the 
popular weekly radio broadcast, "The March 
of Time." Some §175,000 already has been ex- 
pended in experimentation. 

"Time Marches On" is the keynote of the 
newsreel, re-enacting in dramatic form the 
causes and results of the news of the day. 
(Time says it does not believe that beauty con- 
tests and baby parades are news.) 

March of Time, Inc. — corporate and trade 
title of the product — was chartered at Albany, 
N. Y., on Tuesday. Cravath, De Gersdorff, 
Swaine and Wood, New York attorneys, filed 
the incorporation papers. 

In the merchandising through First Division, 
there is under consideration a division of the 
country into 3,000 areas, in each of which a 
single exhibitor would be sold an exclusive 
franchise, aiming to build a later demand by 
limiting the supply at the start, and to give 
each exhibitor franchise holder full benefit of 
a promotional campaign planned through radio, 
magazines and newspapers. Said a spokesman 
for Time : "We are willing to gamble with any 
exhibitor signing a contract for the reel on the 
possibilities of increased business. If he is not 
convinced after a trial, he will be at liberty to 
cancel the contract." 

Special Sales Force 

It is expected that a special sales force will 
be set up. Time will use its own camera staff, 
and will draw upon the Fox Movietone library, 
also providing for office and studio space in the 
Movietone plant in New York. Time will pay 
Fox Movietone a flat weekly rate for use of 
all Fox newsreel facilities, including Fox's 
home office staff, but not including news pho- 
tography coverage. This arrangement, it is 
understood, will make up on the Fox ledger 
the loss of the Hearst newsreel account. Fox 
and Hearst together are said to have grossed 
S85,00O weekly in the United States. 

Heading the Time newsreel organization will 
be Roy E. Larsen, one of the originators of the 
idea, who is vice-president and in charge of 
promotion of Time, Inc. Mr. Larsen's job also 
includes the magazine's radio broadcasts. Asso- 
ciated with him will be John S. Martin, man- 
aging editor of Time, and Louis de Rochemont. 
formerly of Fox Movietonews. In charge of 
promoting the idea will be Time's Daniel 
Longwell, formerly of Doubleday, Doran. book 
publishers. Richard de Rochemont, brother of 
Louis, was assigned this week to complete 
charge in Europe. He, too, was with Fox 
Alovietonews, for four years editing foreign 
versions of Fox reels. Air. de Rochemont will 
sail soon to organize a European camera staff' 
and arrange for foreign versions. 

Taken from the editorial staff of T'l';;;*- maga- 
zine and transferred to the motion picture ven- 
ture are : Dwight Cooke, Tom Orchard and 
\\'oodruft" Wallner. From the short subject 
department of Fox Movietonews Time has 
drawn Charles Alorrison, Louise Logue. Morris 
Roizman, John Dullaghan and Joseph Tri- 
marico. Air. Trimarico has been the Movieto- 
news librarian. 

"All Alovietonews personnel acquisitions were 
made in full agreement widi Truman Talley. 
head of the newsreel," said a spokesman for 
Time. 



10 



MOTION PICTURE HERALD 



November 17, 1934 



SOVIET PROPAGANDA 
AIDED BY NEW YORK 
PRESS ACCLAIM 

An Article by TERRY RAMSAYE 



rHE American screen, already bur- 
dened quite with its own sins and 
faced with endless problems of 
political regulation, taxation and general 
bedevilment by axe-grinders of all sorts, 
now unwittingly adds entanglement in the 
web of propaganda woven in Moscow in 
the cause of chaos and the Third Inter- 
nationale. 

And, doubtless as unwittingly, two of 
America's greatest and most constructively 
conservative newspapers, the New York 
Times and the New York Herald Tribune, 
have permitted their young men to de- 
liver their columns to the preachment of 
the Red cause and its glorification — all 
behind the mask of motion picture criti- 
cism. 

"Three Songs about Lenin," a feature 
length picture presented at the Cameo 
Theatre in New York, by Amkino, Rus- 
sia's American picture agency, is their 
provocation and inspiration. This picture 
was made in Russia by Mejarabpomfilm "in 
commemoration of the Seventeenth Anni- 
versary of the October Revolution." 

This picture in its primitive emotional 
content and inept messages of state has 
the precise quality of a soap box speech 
in Union Square. 

In cinematographic quality it does not 
compare favorably with over-night assem- 
blies of topical film made in the newsreel 
editing offices of New York. 

"Three Songs about Lenin," like all Rus- 
sian pictures which reach these shores, was 
made solely for purposes of propaganda. 

It Is presented to Broadway and the 
amusement world as entertainment. It is 
currently a fact of the American screen, 
invasive of an institution which has, for the 
four decades of its building, held itself 
especially in the entertainment service of 
the whole people and free of all or any 
manner of special pleading. The Ameri- 
can screen has In its fashion reflected 
change, but it has not of its own motion 
advocated revolution or preached the 
cause of chaos. 

7% T'OW comes Russia's Soviet, born 
/ l/ of bombs and ruling by blade and 
firing squad, to make, in so far as 
it may, a forum of the American screen. 

And so far they have to help them Mr. 
Andre Sennwald, motion picture critic of 
the New York Titms, and Mr. Richard 



Watts, Jr., of the New York Herald Trib- 
une — in the holy name of Lenin and Art. 

One may wonder where Mr. Adolph 
Och's editorial overseers of The Times were 
nodding the night of November 6 when 
his paper went to press with Mr. Senn- 
wald's corybantic ecstasies, all a-drip with 
sympathetic appreciation of the screen 
canonization of Lenin. 

Mr. Sennwald's ode is presented under 
The Times' dull and neutral stock heading 
"The Screen," taking off gently in a man- 
ner to excite no copyreader, but soon goes 
aloft at full throttle, climbing swiftly to 
hang on the propulsion of his high emo- 
tion. 

Employing an intricate blend of news- 
reels, authentic historical cinema docu- 
ments and original films, M. Vertof 
strives to dramatize the soul and 
meaning of Lenin as they filter 
through the eyes of the peasants 
whom the dead prophet liberated from 
the Czarist chains. He visualizes, in 
images of warm and tragic beauty, the 
influence of Lenin as expressed in three 
folk songs from the Soviet Orient 
which have evolved out of the soil 
since his passing. 

The songs to which Mr. Sennwald so 
tenderly refers are: "Under a Black Veil 
My Face," "We Loved Him" and "In the 
Great City of Stone," the last including 
a refrain "If Lenin Could See Our Country 
Now." 

Mr. Ochs should see his paper now. 

The refrain pleased the Times critic a 
lot, leading him to observe: 

This third section is a mighty chant 

of patriotism which ends on Lenin's 

own inspiring message to his people: 

"Victory will be ours." 

The dumb driven peasants of the cast in 
their ragged parades and the old time 
worn Soviet stock shots from their film 
library, rendered trite by their frequent 
use on the propaganda screen, really do 
show just what a "Victory" it has been in- 
deed. 

After reading the press accounts of this 
demonstration of "Victory" the spectator 
may possibly find in the appearance of a 
Lincoln and a Packard car, manufactured 
In these moss-back and bourgeois United 
States, moving through the scenes a sug- 

(Continued on foHounng paqe, column 1) 



WHAT LITVINOV SAID 
ABOUT PROPAGANDA 

One of the official gestures in con- 
nection with the recognition of Russia 
was an exchange of letters on propa- 
ganda neutrality between Maxim V. 
Litvinov, commissar for foreign af- 
fairs, and Franklin D. Roosevelt, Pres- 
ident of the United States. M. Lit- 
vinov's letter under date of November 
16, 1933, inchides paragraphs defined 
as "the fixed policy of the Govern- 
ment of the Union of Soviet Socialist 
Republics," reading: 

•1 To respect scrupulously the indis- 
• putable right of the United States 
to order its own life within its own 
jurisdiction in its own way and to 
refrain from interfering in any man- 
ner in the internal affairs of the 
United States, its territories or pos- 
sessions. 

2 To refrain, and to restrain all 
■ persons in government service and 
all organizations of the government 
or under its direct or indirect control, 
including organizations in receipt of 
any financial assistance from it, from 
any act overt or covert liable in any 
way whatsoever to injure the tran- 
quillity, prosperity, order, or security 
of the whole or any part of the 
United States, its territories or posses- 
sions, and, in particular, from any act 
tending to incite or encourage armed 
intervention, or any agitation or prop- 
aganda having as an aim the violation 
of the territorial integrity of the 
United States, its territories or posses- 
sions, or the bringing about by force 
of a change in the political or social 
order of the whole or any part of the 
United States, its territories or pos- 
sessions. 



But isn't it the current understand- 
ing that Amkino, the distributor of 
such items as "Three Songs About 
Lenin," represents Sovkino and the 
Russia Soviet — endorsed, supported, 
encouraged, controlled, picture mak- 
ers? What the Russian screen says is 
the voice of the U. S. S. R. 



November 17, 1934 



MOTION PICTURE HERALD 



II 



NAIVE CRITICS AND STATESMEN 



Soviet Approves MacArthur-Hecht 
Plan to Make Feature in Russia 



(Continued from preceding paqe) 

gestlon of a jarring note that is, we sub- 
nrtit, not perfect art, even if they did run 
through the worshipful fingers of Dzega 
Vertof. 

The reverential attitude In which Mr. 
Sennwald placed The Times Is well epit- 
omized In his remark: 

. . . Vertof arouses a similar emotion 
of hearbreaking nostalgia by his em- 
ployment of the empty bench in the 
park where Lenin used to sit in the 
last days of his life. 

The opinion of The Times, as set down 
by its ordained screen observer, is that: 
Certainly "Three Songs About Lenin" 
is an event in the cinema, and its 
director blazes a trail into the infinity 
which represents the undiscovered pos- 
sibilities of the camera medium. His 
technical skill in weaving this impas- 
sioned document out of a variety of 
pictorial strands, using the film library 
as effectively as he uses the studio and 
the open countryside, is of vast im- 
portance to the art of the cinema. 
It is more than obvious that if Mr. Senn- 
wald's report on this "trail into the in- 
finity" were indeed correct the news editor 
of The Times, surely should have put it on 
Page One of that issue of November 7. 
The Times is a fancier of discoveries and it 
would seem that the sizeable progress into 
the territory of anybody's Infinity would 
rate as news fairly high even alongside 
"Little America" and the frosty chirps of 
Admiral Byrd. 

^ t ^ HE attentions of The Herald Trib- 
/ une also make the approach 
under a stock heading, a shade 
more positive than The Times. The Tribune 
flatly says "On the Screen," followed by 
the by-line of Mr. Richard Watts, Jr. 

If only Mr. Whitelaw Reld could see his 
paper now. 

Mr. Watts appears to have slightly more 
sympathy with the theme than its execu- 
tion, in spots, although holding it to be 
quite a picture as pictures go. He says, 
in The Herald Tribune of November 7: 
In "Three Songs About Lenin" the 
Soviet cinema pays its heartfelt, pas- 
sionate, almost hysterical tribute to the 
great Russian leader. . . . It is a series 
of victory chants, alternating with 
cries of mourning, demonstrating the 
lyric enthusiasm of the ruling prole- 
tariat for its sainted chieftain. . . . 
. . . Unquestionably it is an earnest and 
an often eloquent picture, replete with 
all that crusading zeal that makes the 
Hollywood films seem pallid studio 
exercises. Nevertheless, I am forced 
to doubt that "Three Songs about 
Lenin" is quite the masterpiece that 
some of its enthusiasts have termed. 
. . . The account of the picture that 



Charles MacArthur and Ben Hecht, 
young American producers under con- 
tract to Paramount for a series of fea- 
tures, will bring to the screens of this 
country a firsthand motion picture rec- 
ord of life as it is lived in Red Russia. 

The Union of Soviet Socialist Repub- 
lics, Josef Stalin, High Commissar, al- 
ready has given its approval to the pro- 
ducing of the features and there remains 
only the question of remuneration for 
the pair before they travel Europeward. 

The Soviet will work "very closely" 
with Mr. Hecht and Mr. MacArthtir to 
be sure that its economic machinery and 
social life are depicted as running strong- 
ly and smoothly. The hero probably 
will be Paid Mtini (Muni Weisenfreund) 
and the heroine, Helen Hayes, who in 
private life is Mrs. Charles MacArthur. 

Confirmation of the negotiations — 
which were known to have been under- 
way for some weeks — was made Tuesday 
in New York by an assistant to V. /. 
Verlinsky, head of Amkino, the motion 
picture distribution agency in the United 
States. 

The general impression along Broad- 
way is that other American producers 
also will travel to Russia to engage in 
Soviet-sponsored production. 

Some of the socalled "new tendencies" 
in Soviet film production are explained in 



has been set down in the Cameo thea- 
tre program reveals much of the mood 
of the work, and I can do no better 
than quote it. It says: "First Song — 
'Under a Black Veil My Face.' The 
East. A veil of darkness. Then slow- 
ly — light. Out of ignorance and su- 
perstition toward the new ctilture the 
East is moving. Second Song — 'We 
Loved Him' — Death has come but 
Lenin cannot die. The people of Rus- 
sia remember. Third Song — 'In the 
Great City of Stone' — Lenin has giv- 
en us life. He has given us courage. 
He had led us to victory." The new 
Russian film is a striking motion pic- 
ture, but it is not as good as Am- 
bassador Bullitt thinks it is. 

Which reminds us that Ambassador Bul- 
litt, the New Dealer tied up with recogni- 
tion of Russia, Mr. H. S. Wells, whose busi- 
ness is making copy, and Mr. Will Rogers, 
whose business Is making cracks at any 
cost, have all been quoted In advance 
publicity as considering "Three Songs 
about Lenin" a great achievement. As 



Kinematograph Weekly, London trade 
journal, by Huntly Carter, staff writer. 
He describes "Love," one of the newest 
Russian films, as depicting the passion 
that was formerly personified by the 
"Five-Year Plan." In the picture, ex- 
plained Mr. Carter, the daughter of an 
eminent Soviet scientist refuses to accept 
a Bolshevist with whom she is in love 
because she thinks he is too deeply in love 
with the Plan. To her it is the man 
who personifies love, not the Plan — and 
therein lies the "new tendency" in Soviet 
screen entertainment. In other words, 
according to Mr. Carter, they are taking 
sex OJit of the Plan and its machinery 
and putting it into human beings — truly 
a radical departure for the U . S. S. R. 

Mr. Carter had interviewed on the 
Continent M. Chujin, head of Mejrab- 
pomfilm, one of the Soviet-controlled 
prodiiction subsidiaries, and out of the 
discussion came evidence that the Soviet 
is substituting its old idea of a closed 
market for its films with a new plan for 
widespread trade in motion pictures with 
principal countries. 

Mr. Carter added that "the mass agi- 
tation picture . . . seems to have dropped 
otit of future Soviet program schedules." 

The Soviet is most "interested in the 
sale of their pictures abroad," said Kine- 
matograph's writer. 



economists and statesmen, we know them, 
and as experts on the motion picture they 
are nearly as naive as Mr. Sennwald. 

OW appertaining to Mr. Watts 
and his subdued criticisms, It is 
to be observed that he says "I 
am forced to doubt." There are evidences 
currently at hand to Indicate that this 
phrase Is, In his use, no mere stereotype. 
He seems to have doubted against his will. 
We find revelation of his spirit and Intent, 
by turning to page 14 of the November 
issue of New Theatre, organ of The League 
of Workers' Theatres. The generally acute 
and unbiased intelligence of the editorial 
policy of this publication is keynoted In 
the same Issue by a scream which classifies 
"No Greater Glory" as "Columbia's pro- 
war film." 

In the Nciv Theatre Mr. Watts writes, 
with considerably more boldness than in 
the Herald Tribune, under the title of 
"Hollywood Sees Pink." He thrills his 
readers with the charge that: "The most 
frank and vicious anti-radical propaganda 

(Continued on follotrinp page, column 1) 




12 



MOTION PICTURE HERALD 



November 17, 1934 



COMEDY OF PATHOS 



(^Continued from preceding page) 

I have found in the films for several years 
was in a Fox picture called 'I Believed in 
You.' 

Just fancy Mr. Watts spending "several 
years" looking for "frank and vicious anti- 
radical propaganda" and finally coming up 
with the perfect specimen like that! 

But Mr. Watts is sure that he sees "shift- 
ing styles" in the treatment of the Soviet 
Union and that the producers of hlolly- 
v/ood are making desperate but ineffectual 
efforts to keep pace with "what they see 
as popular sentiment in the matter." 

Mr. Watts is so generous as to observe 
to the readers of New Theatre that he 
feels that while the California producers 
are "heartily if sometimes furtively on the 
side of the established order," it is be- 
cause of instinct rather than of "intentional 
malice." 

"Furtively on the side of the established 
order." Turn that one over. 

Now could it be possible that Mr. Watts 
is furtively employed by The New York 
Herald Tribune? From other departments 
of that paper one from time to time dis- 
covers passages which tend to indicate that 
it is not quite furtive about the continu- 
ance of the United States. 

If Whitelaw Reld could read his movie 
boy, now,- 

AY it be noted, however, in be- 
half of the press that one great 
newspaper, the New York Sun 
and its critic. Miss Eileen Creelman, have 
been able to look at "Three Songs About 
Lenin" without incurring spasms. In the 
Sun of that same November 7, Miss Creel- 
man writes: 

These Russian pictures require a very 
special audience, one more intent tip- 
on digesting propaganda than seeing 
fine drama. Whatever their quality, 
however, they are always sure of 
lavish applause from one well-pub- 
licized source or another. The ad- 
vance cheering which greeted the ad- 
vent of "Three Songs About Lenin" 
is a strong example of the way in 
which enthusiasm for an idea can in- 
fluence the viewings of a motion pic- 
ture. 

This Cameo picture, more even than 
those preceding it, requires an audi- 
ence that will meet it half way. It 
has, to one not carried away by the 
theme, almost no merit as entertain- 
ment of travelogue. It lacks continu- 
ity, characterization, story, technical 
skill or even the excitement of fine 
photography. . . . "Three Songs About 
Lenin" requires of its spectators the 
same fanatic enthusiasm that must 
have gone into its assembling. It bored 
this movie-goer thoroughly. 

Apparently the newspaper of the Great 



Dana, Mr. Chester Lord and William T. 
Dewart is still in the United States. 

The unintended comedy of pathos In the 
mid-section of this inspired Soviet film- 
tract has not had attention from the re- 
viewers. It is conveyed at its best by 
subtitles written to convey the prayerful 
appreciations of the new Russia in quota- 
tion of the workers in the immaculate chord 
of "My farm . . ." "My collective farm." 

"My collective farm." 

It leads one into delightful vistas of 
phrase adventure. Why not — "My col- 
lective children, — my collective wife, — my 
collective fireside, — my collective eye- 
brow." 

While "Three Songs About Lenin" is 
hardly worth discussion as a motion pic- 
ture, it does make it germane to observe 
that in this as In other screen pabulums the 
Soviet, for all its forswearing of the old 
order, quaintly finds itself using the ancient 
devices of emotionalism in Its endeavors 
to make a new savior and saint out of 
Lenin, it tries to tap the spirit of "Home 
Sweet Home" for collectivism, and when it 
would stir the heartbeats of the faithful, 
its bands have to be recorded in the mili- 
tary march tempos that have rung in the 
ears of the race for ages. The tune isn't 
new, after all. And there Is naught but 
the skull tossing technique of the medicine 
men of all primitives In the parading on 
the screen of the corpse of Lenin — the 
petrified idol of that great stone "tent" in 
the Red Square of Moscow. 

There could be real drama in a sequel 
sequence to the New York presentation 
of "Three Songs About Lenin." It would 
be pictured close-up, somewhat after the 
manner of Vertof but done with Hollywood 
skill, recording the gorgeous emotional 
play across the wily brain pan of one Stalin 
when his secretary lays before him clip- 
pings from the New York Times and the 
New York Herald Tribune of November 7, 
1934. 

Perhaps two young men will be decor- 
ated. The Soviet, you know, has adopted 
the old technique with decorations, too. 

My collective elbow! 

New York Independent 
Combine Seen Dropped 

New York exhibitors are giving little re- 
sponse to the plan to combine about 100 in- 
dependent theatres into one strong booking 
and buying circuit. The indications are 
that the plan will be discarded. A number 
of members of the Independent Theatre 
Owners Association, although the plan was 
not supported by the organization, saw in 
the idea a weapon to break down the protec- 
tion demands by the major circuits. 



Zane Grey's Brother Dies 

Romer C. Grey, 59, brother of Zane Grey, 
author, died in Los Angeles last week. 



See Possible Fox 
Sale of Gaumont 
Stock in Kent Trip 

The unexpected sailing of Sidney R. 
Kent, Fox president, for London Friday 
night was reported in New York film cir- 
cles to have a bearing on a possible sale 
of Fox Film's 49 per cent holdings in Gau- 
mont-British. 

From London came word that Mr. Kent 
has placed a price of $3.75 a share on the 
Fox company's stock in Industrial and 
Bradford Trust, Ltd., holding company of 
Gaumont-British, with the report that one 
obstacle to any sale has been inability to 
reach a middle ground on the trading value 
of the stock. In London circles the Fox 
holdings are said to be linked with a possi- 
ble deal with John Maxwell of British In- 
ternational. 

American Gaumont British now has set 
its sales organization for 90 per cent of the 
United States, according to Arthur Lee, 
general manager. John W. Weeks, general 
sales manager, has named J. L. Franconi 
sales manager at Dallas, and Jack Groves 
salesman; Sam Levine booker-salesman at 
Buffalo, and George Wheeler at Pittsburgh ; 
H. Russell Gaus salesman at Oklahoma City 
and Marcel Mekelburg salesman at Albany. 
A. C. Hayman has booked Gaumont British 
product at first-runs in Buffalo and Niagara 
Falls, and Elmer C. Rhoden of Fox Mid- 
west for first-runs in Kansas City and 60 
other spots. 

Jeffrey Bernerd, general manager for 
Gaumont-British in England, is expected to 
return to New York early in December, ac- 
cording to Mr. Lee, bringing with him eight 
new releases, for the second half of the 
season's program. 

Kansas-Missouri Owners 
Ready to Fight Tax Measures 

Exhibitors in the Kansas City territory 
are flocking to the Kansas-Missouri Theatre 
Association in the hope of building up a 
unified front in anticipation of a fight 
against restrictive legislation this winter. 

A consumers' tax bill, which will hit 
theatre admissions, is expected to be intro- 
duced in the Kansas assembly when it con- 
venes in January. The Missouri legislature 
meets in the same month and several meas- 
ures affecting theatres are looked for, in- 
cluding one to increase the present sales 
tax, levied on admissions, from one-half 
of one per cent to at least one per cent, 
as well as a censorship bill and another to 
impose a reel tax. 

Legislative committees of the KMTA are 
lining up exhibitor sentiment to counteract 
legislative moves already under way. John 
C. Stapel, president of the KMTA, is in 
charge for Missouri, and R. R. Biechele, 
secretary-treasurer of the organization, has 
the Kansas situation in hand. 



Eastman Declares Dividend 

Eastman Kodak Company has declared a 
regular quarterly dividend of $1 per share 
on its common stock and $1.50 on the pre- 
ferred, payable January 2, to stockholders 
of record December 5. 




November 17, 1934 



MOTION PICTURE HERALD 



13 



THE CAMERA CEPCCTS 





BEAUTEOUS. Marguerite Clark 
contributes her comeliness and 
histrionic ability to the comedy, 
"The Big Splash," which British 
Lion is producing. 

SPECTACLE PIANISTIC. (Left) 
Rehearsal by Busby Berkeley 
for First National's "Gold Dig- 
gers of 1935," in which 60 
pianos resound simultaneously. 
Berkeley Is now a director. 

BACK TO STATES. (Right) 
Buster Keaton, with Mrs. Kea- 
ton, returns from Europe to re- 
sume his two-reel comedies for 
Educational 





LORD MAYOR'S ShIOW? No, it was the opening of the Para- 
mount Liverpool theatre and when the lord mayor and lady may- 
oress of Liverpool arrived, the girl ushers stood at attention. The 

deluxe house seats 2,670. (Copyright Liverpool Evening Press). 



WITH CONGRATULATIONS. Frank F. M erriam, governor-re- 
elect of California, receives the felicitations of Mrs. Charles C. 
Pettijohn, Cecil B. DeMille (second from left) and Gary Cooper, 
In costume for his current production. 



14 



MOTION PICTURE HERALD 



November 17, 1934 




FOR HER FIRST. Constance 
Collier (below), stage star, ar- 
rives from Europe on her way 
to MGM's studios to do her 
first talking picture. 




lal' ' 



ANNIVERSARY. Arthur C. 
Bromberg (below), in charge of 
Southern distribution for Mono- 
gram, celebrates his 25th year 
in the film business. 



mi 




CRUISING TO CALIFORNIA. Samuel Briskin, 
general production manager of Columbia, and 
Mrs. Briskin, sail on the Grace liner Santa Rosa 
for a cruise to California via the Panama Canal 
and the Spanish Americas. 




A RECORD. After playing in 16 pictures in 18 
months, Walter Connolly, Columbia star, arrives 
in New York for a bit of a vacation and Is 
greeted by his wife, Nedda Harrigan, and his 
daughter Ann. 




TO THE BRIDE! Leah Sachs, bride of Hal Home, director of ad- PRESENT SWORDS! Fellow players give the Annapolis salute to 
vertising and publicity of United Artists, and the bridegroom were Ginger Rogers and her fiance, Lew Ayres, on the set of Fox's 
guests at a surprise luncheon last week. The marriage at the City "Lottery Lover" in which he has the male lead, when their en- 
Hall had also been a surprise. Monroe Greenthal (left) was master gagement is made known. Among his fellow players in the com- 
of ceremonies. At the right is A. J. Kobler. pleted film are Nick Foran, Sterling Holloway, Eddie Nugent. 



November 17, 1934 



MOTION PICTURE HERALD 



15 



ASIDES & INTEI^LLDES 



By JAMES CUNNINGHAM 



REAL NAMES 



REEL NAMES 



Leon Waycoff — Leon Adams 

Maria Casajuana — Maria Alba 

Allan Hughes — Hugh Allan 

Claude Palmer — Claude Allister 

Maxine AUen — Maxine Alton 

Jose Paige — Don Alvarado 

Baroness Fern von Weichs — Fern Andra 

Launa Anderson — Lona Andre 

Margarite Andrus — Patricia Archer 

Johnnie Allen — Johnson Arledge 

Laurette Rutherford — Judith Arlen 

George Brest — George K. Arthur 

John Williams — Johnny Arthur 

Arthur Zellner — Julian Arthur 

Adele Austerlitz — Adele Astaire 

Lucille Langhanke — Mary Astor 

Alice McCormick — Joy Auburn 

Marie Cragg — Marie Ault 

Edward King — Eddie Baker 

Mario Bianchi — Monty Banks 

Vilma Baulsy — Vilma Banky 

Mona Smith — Mona Barrie 

Ethel, John and Lionel Blythe — The Bar- 

rymores 
Jane Forde — Jane Baxter 
George Francis Beldam — Rex Bell 
Margaret Philpott — Madge Bellamy 
Daisy Garstirii — Daisy Belmore 
Elsa Hackman — Elsa Benham 
Emily Midhausen — Billie Bennett 
John Kubelsky — Jack Benny 
Clara Strouse — Clara Beranger 
Ludwig Bamberger — Ludwig Berger 
William Enos — Busby Berkeley 
Isidore Baline — Irving Berlin 
Benjamin Anzelvitz — Ben Bernie 
Benjamin Switzer — William Bertram 
William Harris — Billy Bevan 
Natalie Bierl — Tala Birell 
Betty Jane Young — Sallie Blane 
Genevieve Namary — Genevieve Blinn 
Elizabeth Slaughter— Betty Blythe 
Edwina Woodruff' — Edwina Booth 
John Green — Jackie Borene 
Elizabeth Smith — Betty Boyd 
Elizabeth Riggs — Evelyn Brent 
Fanny Arnstein Rose (Rosenberg) Borach — 

Fanny Brice 
Carl Petersen — Carl Brisson 
Milton Broaddus — Tex Brodus 
Ann Goldstein — Ann Brody 
Victor Hugo de Biere^Tyler Brooks 
Elizabeth Meiklejohn — Betty Bryson 
Adele Burgdorfer Vore — Adele Buffington 
Nathan Birbaum — George Burns (Burns and 

Allen) 

Miriam Bilenkin — Mario Byron 
Jacques de Bujac — Bruce Cabot 
Isidore Iskowitz — Eddie Cantor 
Jan Fox — Arthur Edwin Carew 
Violet Mason — Rita Carewe 
Aileen Bauer — Aileen Carlyle 
Evelyn Lederer — Sue Carol 
Rita Brunstrom — Jane Carr 
Ann La Hiff — Nancy Carroll 
Kathryn Hill — Kathryn Carver 



"WHAT'S IN 
A NAME" 

THE YOUNG MOTION PIC- 
TURE INDUSTRY inherited 
from the stage of the drama the old 
practice in theatricals of adopting 
strange names to take the places of 
the original family names of its prin- 
cipals tipon whom the spotlight of 
public attention continuously is cen- 
tered. Nor is this heritage a strange 
one when we consider the require- 
ments of the marquees for brevity in 
billing and the necessity of greater 
ease of pronunciation as an aid in the 
popularization of the professional. 

Obviously the largest number of 
changes are made in the names of 
those who are engaged in the creative 
branches of motion pictures and it 
was from these that we gathered most 
of the 450 changes from family names 
which are presented on these pages. 
Many are familiar with the hidden 
family names of some wellknown pro- 
fessional folk, but the majority are 
not, and so we have incorporated 
those few real names that had been 
beard by some before. Name changes 
that came with marriage were avoided 
so far as possible. 



REAL NAMES 



REEL NAMES 



Louise Spilger Murray — Louise Carver 

Lane Oakes — Lane Chandler 

Gladys Cronin — Ann Christie 

Bernice Jahnigan — Bernice Claire 

Ina Fagan — Ina Claire 

Evelyn Lewis — Evelyn Clayton 

Clive Greig — Colin Clive 

Claudette Chauchion — Claudette Colbert 

Dorothea Heermance — June Collyer 

Virginia Lilian Emmeline Quartermaine — 

Fay Compton 
Conrad Dober — Con Conrad 
Albert de Conti Cedassamare — -Albert Conti 
Cesare Maufredo Orizo — Benito Corono 
Jack Krantz — Ricardo Cortez 
Phyllis Francis — Phyllis Crane 
Constance Halverstadt — Constance Cum- 

mings 

John Balas Belasco — Bob Curwood 

Roy Francis Guisti — Roy D'Arcy 

Winifred Ashton — Clemence Dane 

Karl Daen — Karl Dane 

Harry Simpson — John Darrow 

Mario Douras — Marion Davies 

Hazel Tout — Hazel Dawn 

De Casalis de Pury — Jeanne De Casalis 

Count Pierre de Ronseray — Pierre de Ramed 

Betty Grable — Frances Dean 

Claudia Smith — Claudia Dell 

Lolita de Martinez" — Dolores Del Rio 

Rosita de Los Angeles — Rosita Delmar 



REAL NAMES 



REEL NAMES 



Irene Sanders — Irene Delroy 
Kathleen Herbert — Kay Deslys 
Florence Dawson — F"!orence Desmond 
Mary Magdalene Von Losch — Marlene Die- 
trich 

Buelah Flebbe— Buelah Marie Dix 
Ernest Carlton Brimmer — Richard Dix 
Jennie and Rosie Deutsch — Dolly Sisters 
Florence Arnot — Mary iJoran 
Yvonne Lussier — Fifi D'Orsay 
Ena Gregory — Marion Douglas 
Robert Finlayson — Robert Douglas 
Thomas Lee-Doolan — Tom Douglas 
Lillian Bohney — Billie Dove 
Lucille Kelley — Nancy Dover 
Edward Groucher — Eddie Dowling 
Alfred Varick — Alfred Drayton 
Louise Kerlin — Louise Dresser 
Marcella Daly — Dorothy Drew 
Clem Beauchamp — Jerry Drew 
Dorothy Kitchen — Nancy Drexel 
Elsie Nichols — Elsie Duane 
George Gleboff — George DuCount 
Florence Peters — Florence Dudley 
Jacqueline Wells Brown — Diane Duval 
Anna McKim — Ann Dvorak 
Dorothy Smith — Dorothy Dwan 
Morris Carl Katz — Morey Eastman 
Gus Simon — Gus Edwards 
Cornelius Limbach — Neely Edwards 
Florence MacKechnie — Florence Eldridge 
Patricia Leftwich — Patricia Ellis — 
Benjamin Ingenito — Paul Ellis 
William Seward Folkard — Maurice Elvey 
Mary Emery Harrison — Amora Emery 
Herbert George Washington MacEnnis — 
Bert Ennis 

Virginia La Bruna — Virginia Brown Faire 
Alan Clay Hoskins — "Farina" 
Dorothy Barber — Dorothy Farnum 
Lincoln Theodore Perry — Stepin Fetchit 
Jacques Friederix — Jacques Feyder 
Harriet Johnson — Sylvia Field 
Grace Stansfield — Gracie Fields 
Walter Agnew — Stanley Fields 
W. C. Dukinfield— W. C. Fields 
Ralph Taylor — Ralph Forbes 
Norman Hoeffer — Norman Foster 
Katherine Gibbs — Kay Francis 
Pauline Libbey — Pauline Frederick 
Charles E. Krauss — Charles K. French 
Blanche Campbell — Blanche Friderici 
Delia O'Callahan — Trixie Friganza 
Lewis Joseph — Joe Frisco 
Greta Gustaffson — Greta Garbo 
Jack Nichols — John Garrick 
Helen Jones — Dixie Gay 
Douglas McMurrogh Kavanaugh — Douglas 
Gerrard 

Eugene O'SuUivan — Gene Gerrard 

Sumner Jones — Sumner (Gudgie) Getchell 

Jack Pringle — John Gilbert 

Sam Goldfish — Samuel Goldwyn 

Vera Nemirou — \'era Gordon 

Archibald Alexander Leach — Gary Grant 

(Continued on follozving fage) 



16 



ROUND TABLE CLUB 



November 17, 1934 



FAMILY NAMES AS MARQUEE NAMES 



REAL NAMES REEL NAMES 

Arnold Samberg — Arnold Gray 
Marianna Micholska — Gilda Gray 
Roger Grady — Roger Gray 
Harry Blitzer — Harry Green 
Agnes Zetterstrand — Shirley Grey 
George Lewis — George Grossmith 
Antocz Franziszek Groszewski — Anton Grot 
Sybil Westmacott Wingrove — Sybil Grove 
Alan MacKahn — Alan Hale 
John Robert Hale-Munro — Sonny Hale 
James Brown — James Hall 
Cosmo Gibbs — Cosmo Hamilton 
Katharine Standing — Kay Hammond 
Anna Gately — Ann Harding 
Harlean Carpentier — Jean Harlow 
Jed Horowitz — Jed Harris 
Marcia Hill-Burnett — Marcia Harris 
Peter Spiliosi — -Pete Harrison 
James Adams — Sunshine Hart 
Helen Brown — Helen Hayes 
Lillian Auen — Lillie Hayward 
Clifford Lamb — Clifford Heatherley 
Adam Foelker — Albert Herman 
Alfred King — Al Hewston 
Ruth Redfern— Ruth Hiatt 
Thelma Hillermani — Thelma Hill 
Rose Kefer — Rose Hobart 
Leon von Sederholm — Leon Holmes 
Joseph von Liebenden — Stuart Holmes 
Elda Furry — Hedda Hopper 
David Paget Davis III — David Howard 
Leslie Stainer — Leslie Howard 
Juanita Clay — Billy Huber 
Madge Clark — Madge Hunt 
Paul Ivano-Ivanichevitch — Paul Ivano 
Rex Hitchcock — Rex Ingram 
Sydney Lynn— Gordon James 
William Roderick — Will James 
Dorothy Penelope Jones — Dorothy Janis 
Elsie Bierbower — Elsie Janis 
Al McGonegal — Allen Jenkins 
Buelah Wyndon — Buelah Hall Jones 
Leatric Zeidler — Leatrice Joy 
Margaret Upton — Peggy Hopkins Joyce 
Joyzelle Joyner — "Joyzelle" 
Charles Edward Pratt — Boris Karloff 
George Duryea — Tom Keene 
Keith Rossi — Ian Keith 
Maude Kahler — Merna Kennedy 
Barbara Clowtman — Barbara Kent 
Henri Trumbull — Larry Kent 
Frederick Keen — Fred Kerr 
Arnold Kaiser — Norman Kerry 
Denny Pratt — Dennis King 
Mary Pethybridge — Julie Kingdon 
George Mullally — George La Guere 
Ina Stuart— Rita La Roy 
Irving Lahrheim — Bert Lahr 
Arthur Silverlake — Arthur Lake 
Alfred Gilbert — Harry Lamont 
Elizabeth Marie Zanardi-Landi — Elissa 
Landi 

Francine La Remee — Francine Larrimore 
Arthur Stanley Jefferson — Stan Laurel 
Laura Andersom — Laura La Varnie 
Mary Kutzman — Jane La Verne 



"NAMES MAKE 
HEADLINES" 

/N an early issite there will appear 
several hundred names of well- 
known persons in production, distri- 
bution and exhibition whose family 
names are public information but 
whose surnames are not. An inves- 
tigation was made deep into the ar- 
chives to learn what these first-name 
initials stand for and the results were 
most interesting, unearthing as they 
did many rarities linking the holders 
to fine old historical and professional 
personages after whom they were 
named. The screen names on these 
pages are in alphabetical order. 



REAL NAMES REEL NAMES 

Edward Laemmle — Edward Lawrence 
Gert Klasen — Gertrude Lawrence 
Raymond Francis Miles Atkinson — Raymond 
Lawrence 

Dorothy Wannenwetsch — Dorothy Layton 

Helene Le Berthon — Helen Holly 

Wilma Wyatt — Dixie Lee 

Marjorie Millsap — Dorothy Lee 

Myrna Tibbetts — Frances Lee 

Gwendolyn LePinski — Gwen Lee 

Augusta Appel — Lila Lee 

Harriet Richardson — Linda Lee 

Margaret Lightfoot — Margaret Lee 

Barbara Anderson — Barbara Leonard 

Le Roy Winebrenner — "Baby Le Roy" 

Sonya Hovey — Sonya Levien 

Theodore Friedman — Ted Lewis 

Jack Lowe — John Loder 

Theodore Lodijenski — Theodore Lodi 

Janette Lov — Jeanette Loff 

Jane Peters — Carole Lombard 

Myrna Williams — Myrna Loy 

Bela Blasko — Bela Lugosi 

D'Auvergne Sharon Lindsay — Sharon Lynn 

Leo Mielziner — Kenneth MacKenna 

John McArdle — John McAddoo 

John McCormack — "Breezy" (Kendall 

McComas) 
Betty Brock — Elizabeth McGaffey 
Joseph Yule — Mickey McGuire 
August leClerq; — Gus McNaughton 
Mary Elizabeth Phipps — Mary Maberry 
Joey Marion Lewyn — Marion Mack 
Roy McClure — Roy Mack 
Charles McLaughlin — Willard Mack 
Mariska Medgyszi — Mae Madison 
David Lieberman — Hank Mann 
Rauff Acklon — David Manners 
Frederick Ernest Mclntyre Bickel — 

Fredric March 
Edna Hannam — Edna Marian 
Rose Curley — "Baby" Rose Marie 
Inez Mclnheran — Inez Marion 
Patricia Detering-Nathan, — Sari Maritza 
Leslie March Geraghty — Garry Marsh 



REAL NAMES REEL NAMES 

Joan Rosher — Joan Marsh 

Violet Krauth — Marian Marsh 

WilHam Phillips— Tully Marshall 

Leona Flugrath — Shirley Mason 

Mario lago Loris Cozzi — Raymond Maurel 

Helen MacGlashan — Bess Meredyth 

Southcote Mansergh — Frank Merlin 

Colette Helene Mazzoletti — Colette Merton 

Ruth Magden — Ruth Metzger 

Fanny Frier — Fanny Midgley 

Jack Millane — Ray Milland 

Alice Duer — Alice D. G. Miller 

Charlotte Feiler — Charlotte Miller 

Lucille Williams — Lucille Miller 

Mary Ellen Reynolds — Marilyn Miller 

Mary Cecila Bruning — Marilyn Mills 

Bob Davidor — Robert Milton 

Magdalena Hazos — "Mitzi" 

Cleve Morrison — Cleve Moore 

Kathleen Morrison — Colleen Moore 

Nathalian Messner- -Natalie Moorhead 

Lois Darlington Dowling — Lois Moran 

Frank Wupperman — Frank Morgan 

Leo Krauth — Marilyn Morgan 

Toshia Ichioka — Toshia Mori 

Mabel Linton — Karen Morley 

Jean Fullarton — Jean Muir 

Mike Mouseltoff — Mickey Mouse 

Muni Weisenfreund — Paul Muni 

Don Court — Ken Murray 

Marie Koenig — Mae Murray 

Marjorie Robertson — Anna Neagle 

Appolonia Chalupez — Pola Negri 

Roland de Gostrie — R. William Neil 

Grethe Ruzt-Nissen — Greta Nissen 

Mary Imogene Robertson — Mary Nolan 

Josephine Arrich — Josephine Norman 

Alferdo Biraben — Barry Norton 

Ramon Samaniegoes — Ramon Novarro 

Ivor Davies — Ivor Novello 

Queenie Thompson — (1) Estelle Thompson; 

(2) Stella Merle; (3) Merle Oberon 
Lewis Daniel Offield — Jack Oakie 
Suzanne Dobson Noonan — Molly O'Day 
John Alcott — Sid ney Olcott 
Edna Nutter — Edna May Oliver 
Virginia Louise Noonan — Sally O'Neil 
Gertrude Lamsoni — Nance O'Neill 
Zelma Schroeder — Zelma O'Neall 
George Odell — George Ovey 
Anita Pomares — Anita Page 
Paul Panzerbeiter — Paul Panzer 
Mae Green — Jean Parker 
Katherine Towle — Ursula Parrott 
Percival Young — Percy Parsons 
Walter Venicombe — Wally Patch 
Margaret Fitzpatricki — Gail Patrick 
Joseph Pinter — Joe Penner 
Grace Oursler — Grace Perkins 
Muriel Harding — Olga Petrova 
Silas Vernon — Buster Phelps 
Bernice Buetler — Sally Phipps 
Harold Frazer — "Snub" Pollard 
Luther Vestegard — Paul Power 
Evelyn Pauline Thompson — Evelyn Freer 

(^Continued on page 18) 



November 17, 1934 



MOTION PICTURE HERALD 



17 



CITY JOINS FILM MEN 
IN LABOR PEACE MOVE 



Postmen Delivery 
0 f Program Aids 

Theatres ' Grosses 

The new plan offered on November 1 to 
theatres and local merchants by the United 
States Post Office Department, whereby let- 
ter carriers may be used on their regular 
routes to make house-to-house deliveries of 
advertising matter, programs, announce- 
ments and the like without the formality of 
addresses affixed thereon, and at no extra 
cost beyond regular third-class mailing rates, 
is bringing additional business to motion 
picture theatres, according to word received 
from the field this week. 

Harry M. S. Kendrick, of the Enright 
theatre at Pittsburgh, reported that he 
adopted the plan immediately following pub- 
lication in Motion Picture Herald, on 
November 3, of the details of the idea, and 
that it resulted in increasing his business. 
The postmaster h